Episode Transcript
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(00:00):
The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither an
endorsement of the products offered or theideas expressed. Man, you are going
to change the world. Like nobodyknows what you know. I just started
and I let my imagination do itsthings. Everything that I did in some
way contributed to what I'm doing today. I'm Richard Gearhart and I'm Elizabeth Gearhart.
(00:22):
You just heard some snippets from ourshow. It was a great one.
Stay tuned to hear tips about howyou can start your business, ramping
up your business. The time isnear. You've given it hard, now
get it in gear. It's Passageto Profit with Richard and Elizabeth Gearhart.
I'm Richard Gearhart, founder of GearhartLaw, a full service intellectual property law
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firm specializing in patents, trademarks,and copyrights. And I'm Elizabeth Gearhart,
not an attorney, but I domarketing for Gearheart Law and I have my
own startups in podcasts. Are youone of the two and five Americans wanting
to start your own business? Orall you a business owner? Stay tuned.
This show is about starting and growingyour business. Welcome to Passage to
profit, the road to entrepreneurship wherewe learn why and how ordinary people just
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like you started and grew their businesses. And we also talk about the intellectual
property that helps protect your innovations.We have John Jubilee who he's the co
founder of Energized Health and really lookingforward to speaking with him. And then
we have two amazing entrepreneurs both inthe art space. Elena Monsieur with Ninjma
(01:32):
M Fine Jewelry and Wow, herjewelry is gorgeous. You want to hear
her story for sure. And thenRobert B. Simon with Robert Simon Fine
Art. We're going to ask himwhat a go got is. But also
here he has a story to ago went right. That's a story like
I've never heard. So we're reallylooking forward to the show. But before
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we get to our distinguished guests,it's time to talk about your exciting new
business journey. Two and five Americanswant to start one. So should you
start a new business journey? Oftenour listeners ask is it important for my
business to be unique? Let's turnto our guests to find out how they
decided that their business was unique andin what ways. So welcome to the
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show John tell us a little bitabout how your business is unique. You
know, starting a new business iskind of like going on in Indiana Jones
Crusade. You're looking for that secrettreasure. And the uniqueness is a great
question because I think it's it's both, you know, I don't think people
have to be unique. If yourbest, if your best in your industry,
you don't really have to be unique. So I would encourage people that
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want to do something just that everyoneelse is doing, just do it better,
and I think you can be successful. Our business does happen to be
unique. We have the only patentpending science in the world of intrat salar
hydration, and so we actually havea scientific protocol that has never been before.
It's a breakthrough science and we've beenable to share it all over the
world. I was invited in theSpecial Chamber of the United Nations. This
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is truly a breakthrough science. Sowe do happen to particularly have something unique,
But I don't think everyone has tohave that to be a successful entrepreneur.
It's an interesting take because you're sayingthe uniqueness is to be better,
but you don't necessarily have to dosomething. So I really like that,
Elena, what's unique about your business? So, Nishma M. We are
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a luxury jewelry designer label, andwe specialize in what we like to call
modernly opulent fine jewelry, and wecreate capsule collections made from solid gold with
an emphasis on sustainability practices as well. That's great, Robert. I'm an
art dealer, but my background isas an academic, as an art historian.
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When I entered the field, theremay have been many people doing the
same thing that I was doing,which is specializing in old Master paintings,
old European paintings. But as theworld has changed and people who collect tend
to go more and more into thecontemporary world, I've found myself being left
as a unique person. Certainly thereare other people who do similar things to
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what I do, but I've stayedwith my first love and really what I
know most about, and so whatused to be maybe in decades before,
a very common field of collecting andof study has become one which is there
are very few people do. SoI've stayed with something and become unique in
that regard. That's great, Elizabeth, tell us about your uniqueness. Where
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to start? Well, I dohave to agree with John. Every time
somebody does something, they're going todo it different than anybody else ever did
it, no matter what it is, you know. I mean, even
like to McDonald's franchises, which areso tightly controlled, are still never going
to be exactly the same. ButI have a lot of different things going
on. But one thing I dohave is a website I've been working on
for a while, and I'm goingto put information together in a different way
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than it's being done right now andmake it accessible in a slightly different way.
So I think that's going to bewhat's unique about that proposition? That's
greatn Yeah, what do you thinkis unique about what you do? Well?
I think you know, I considermyself a marketer, right, and
there's a lot of marketers that areout there in the marketplace. One of
the things that I try to helpbrands and businesses do is focus on their
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creative strategy. Right. So similarto what you were saying about your jewelry
line, and similar to what youwere saying about your art gallery, and
similar to what you were saying aboutyour online directory, right, all that
comes down to how the consumer's goingto connect to that content. I work
with a lot of different businesses andbrands to help them kind of fine tune
what their creative looks like and reallyformulate that in a way that helps them
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stand out, but it also helpsthem generate ROI on anything that they're putting
out from a creative asset standpoint.Well, that's really great. I'm Richard
Dearhart and I'm the founder of DearhartLaw and we're an intellectual property law firm.
And one thing that we do that'sunique as we sponsor a radio show.
Not too many law firms are doingthat. But I also think that
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our relationships with our class clients areunique. So everybody at the firm has
their personality and their way of interactingwith the clients, and so I think
that's what makes our services unique,are the personal relationships that we have with
our clients. So that's great.It's time now to interview our main guests
for today, John Jubilieve. Heis a health expert and the co founder
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of Energized Health, a company ona mission to revolutionize and transform the health
of people around the world and helppeople reclaim their lives and move from surviving
to thriving. John Tell us alittle bit about energized health. First of
all, I just love to inviteall of the listeners into just the reality
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of the challenge of health in thisday and age. You know, I
myself, you know, went ona journey. You know, I call
it my journey. It was aquest for health. I spent about ten
years, you know, pretty muchdoing every diet, every supplement, every
program out there for ten years.I actually started out in the banking world
and had a couple hundred bank brancheswhen I was thirty five years old,
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and so I had the business success. But I learned something that Steve Jobs
never learned. There's only two pricelessthings in this world, and one of
them is health. And unfortunately welost Steve Jobs at a very young age
because health you can't buy, evenif you have a trillion dollar company,
you can't buy your health. Andyou better value your health. And so
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thankfully I spent this ten year journey. I got frustrated. I was bone
on bone and both my knees,I had a ten inch belly, and
you know, just no matter whatI did, it just seemed like,
you know, I just couldn't losethe fat, couldn't get rid of the
high blood pressure, hypertension, definitelycouldn't regrow cartilage in my knees. I
was told it was impossible. Ineeded two new knee replacements. And I
(07:47):
just shared that story because how manypeople out there are suffering from one of
those things. My statistics say there'sabout eighty million Americans that are suffering with
joint issues, low energy, highblood pressure, or diabetes. You know
it's about eighty million. It's aa lot of your listeners are in the
same boat I was. And Idon't claim to be a smart guy,
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but I am a gifted guy.I was born with a photographic memory.
I tested out of twelve years ofcollege math in forty five minutes. That
doesn't mean you're smart, just meansyou're gifted. And my only reason I
share that is because people always askme, how in the world did you
figure this out? Well, whenyou can study thousands and thousands of pages
of science, retain everything and thencut to the bottom line. For me,
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my journey was this revelation of intrasular hydration. Hey, that rhymes
the revelation of intra salar hydration,and that was that was transformative for me
and so literally I reversed all myhealth issues. I regrew the cartilage in
my knees. But I was verysuccessful. I surely was not going to
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leave my banking career because you know, as a man who's at top one
percent, you know, in thenation in your field and very successful,
I never I would ever leave bankinguntil the next ten years. Ten years
I was helping people for free,and I'm a simplifier, so I literally
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tell people look getting healthy at thesailor level. It's kind of like start
in your car. You know,when you push the button or turn the
key, thirty seven electronic and mechanicalfunctions happen. You don't have to understand
what happened. You're just happy yourcar started right right. That's great.
But that's how sellular health is.Basically, I'm going to teach you how
to turn six keys that are goingto change your life. I'm going to
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make it so simple you don't haveto understand any of the science. I
give people a scientific protocol step bystep of what to do. John,
you had mentioned something at first abouthelping a lot of people for free,
and like, you know, thisis a show about entrepreneurship and innovation,
and some people would hear that astheir business model and be like, wow,
helping people for free, how canI turn that into something sustainable?
(09:52):
So I kind of want to goback to that for a little bit and
talk about, like how you wereable to take that concept int turn it
into a full you know, profitabilityin terms of how you've been able to
grow your business. This probably ispart of, you know, a unique
thing about our company as it didstart just really as a noble cause,
you know, I really was justtrying to help people get healthy. And
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then I used to go to aFriday morning meeting with some very high level
business guys, and I mean veryhigh level. After ten years of them
watching me help all these people forfree, they all was looking at me
saying, John, you have togo full time in health and wellness.
Man, you are going to changethe world. Like nobody knows what you
know. And the main guy,you know, he has a company worth
(10:35):
you know, maybe four hundred milliondollars, has about eight hundred employees.
He just said, John, Iwill give you my whole staff for free.
You got to build your business planand go do this. And that
was my turning point when I decidedthat it really was a calling for me.
It was a calling to go makethis a business. And again I'm
not bragging. I'm just saying,when people are willing to do a noble
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cost, something that really fills aneed that people have, you can build
an extraordinary business. We're probably goingto be on the ink five hundred fastest
growing companies in America this year.You know, we're somewhere between fifty to
one hundred million. You know,in just a very short time. You
know, once we turned it intoa business, we just had explosive growth
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because we were feeling a need.And so it just coming to that point
where you realize, oh wait aminute, maybe this thing I love and
am passionate about and I would bewilling to do it for free, it
can be a business. So thatwas the shift for me. That's great,
John' do you believe from energized health? John, can you share with
me a couple of your techniques tojumpstart people's health? Yeah? Well,
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first of all, you know,people have to make a decision. You
have to make a decision. Youknow, my grandparents taught me announcer prevention
is worth a pound of cure.So I would tell people, don't wait
until you've had a heart attack.Don't wait till you have the stroke,
don't wait till you have Alzheimer's ordementia. Don't wait. Be proactive.
If most of the men and womenare smart enough to know, when my
(12:03):
oil light comes on in my car, I go get my oil changed.
People take better care of their carsthan they do their own human body.
So I say, look, don'twait for the light to come on.
You know, you know when youroil needs to be changed. Well,
in health, it's the same thing. So I can give everybody if they'll
write this down. So men atsixty percent, Men, you need to
be sixty percent hydrated. How manypeople out there even know how hydrated they
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are? How do you measure hydration? Literally, for ninety nine dollars,
we'll send people a device to measureit. For ninety nine dollars. You
can get a test. You know, we'll send you a device. You'll
own it for the rest of yourlife. It measures twelve of your main
health markers, including your hydration level. But women should be fifty five,
men should be sixty. It's thenumber one health marker of human health.
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It's more important than your A oneC. It's more important than your blood
pressure, than any blood test youever get, is your hydration level.
You are made to be mostly water, and if you're not, you will
literally have organs that begin to fail. The kidneys will fail, the liver
will fail, the heart will fail, the brain will fail. Well maybe
that's my problem. Maybe that's whymy brain fails so often. I mean
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seriously, though, looking at you, the show notes say that you're sixty
three years old. That's right,dude, you look like you could be
forty five. Whatever you're doing,it's working well, it is, and
look, entrepreneurs will love this.Do you know that youthfulness and vitality will
create opportunities. I recently had tosit down in conversation with Tucker Carlson because
(13:33):
Tucker Carlson thought I was forty yearsold, And when I told him I
was sixty three years old, hesaid, you come back here with a
driver's license that shows me you're sixtythree years old, and I will have
a sit down conversation with you.And I got to have a sit down
with Tucker Carlson because he thought Iwas forty years old. Well, I
won't tell you exactly how old Iam, But I don't look as good
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as you do, that's for sure. You always hear will drink a lot
of water, and water just goesright through. It's like, yeah,
I could drink a lot of water, but then you know, I better
put on a diaper something. Sohow do you like keep the hydration in
your body instead of going straight through? All right, you are a brilliant
woman. You are AI Now Imean it. Most people don't understand what
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you just said. And I've hadclients that came to me saying they would
measure their hydration and they realized we'retalking ten to fifteen pounds low. Ten
to fifteen pounds of hydration low insidetheir cells. That's a lot. A
gallon of water weighs eight point threepounds. And here these people are drinking
(14:39):
two gallons a day of reverse osmosisionized high alkaline water. And they're like,
how is that happening? And Itell them it's like two hard marbles.
It's like your cells are as hardas a glass marble. You could
tour eight gallons of water over aglass marble. None of it's going to
get in there. But this ispart of what our science does. That's
(15:01):
why it's a patented science. It'sa patent pending science that literally we transform
that cell to be porous like asponge so it actually gets in there.
And when it gets in there.For entrepreneurs, think about this. What
if I told you you could doubledouble your brain power, double your brain
capacity, double your creativity. That'swhat happens when you have intertalar hydration.
(15:24):
You double your neural transmitters and brainsynapsis activity. John, is there a
supplement with this? Well, here'swhat I teach about supplements. I never
want people to, you know,get on that supplement train, because supplements
are only a supplement. Now whenyou're doing what we teach. There are
a few supplements I would recommend thatwill accelerate your success, but that will
(15:45):
never cause your success. There's nomagic supplement in the world. I wish
there was. If there was,I would be taking it and I would
be sharing it, you know withpeople. I'd say, Hey, let's
all do this. But what I'velearned is if your cell is not forced
like a sponge, you could taketen thousand dollars a month in supplements and
you're just going to pee them allout. Anyway, they're just all coming
out of your body. None ofthem are getting inside yourself. So,
(16:07):
Jen, what about the role ofexercise. You haven't talked about that.
I mean, you did mention thatyou were able to bench five hundred and
fifty pounds, which is amazing,But do you also recommend regular workouts for
people? Interestingly, I actually havea specific saiular health exercise I recommend for
everyone to start out with and thenonce they get healthy at the Sailor level,
(16:27):
which only takes eighty eight days bythe way, come on, it's
a snap. In eighty eight days. You can transform every cell in the
human body in eighty eight days.And then I teach what's next, So
it just so happens for me.My what's next is this year, I'm
going to do six hundred pounds.By the way, I'm going to do
a six hundred pounds chest press.My mom, who's in her eighties,
her what's next? She just wonone, not ran one, a five
(16:51):
k in her eighties. You knowshe came in first place. Well,
you're eighty eight day thing. That'salmost three months. So Richard, we
got our summer project. Sign meup, I get it. We actually
teach people one sailar health exercise thatthey do one hour day. But it's
so easy. They could do itwhile they're making their calls on their phone.
(17:12):
They could put their head set onor just talk on their phone.
They could still do it while they'redoing that. I have teachers that do
it in a classroom while they're teachingclass. One sailor health exercise one hour
day. I teach people to giveup two things only during the eighty eight
days, and that's sugar and whiteflour. Now they can still eat sweets,
they can eat monk fruit, theycould eat honey, they could eat
(17:33):
stevia. You can still have sweets, but you just don't have pure white
sugar or white flower. White flour. When it touches, human saliva turns
into pure glucose, and that isthe only nutrient to a cancer cell.
And so we want to make sureif people have any cancer cells, we're
just going to starve those cancer cellsto death in eighty eight days and they
won't have anymore. Then they canadd sugar back in. We're talking with
(17:56):
John's You Believe from Energized Health andlistening to Passage Profit with Richard and Elizabeth
Gerhart. Stay tuned, you'll behearing about Secrets of the Entrepreneurial Mind.
That segment is coming up, soyou want to hear that, and we'll
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Now back to Passage to Profit onceagain. Richard and Elizabeth Gearhart and
(20:17):
our special guest John Jubilee, whohas a fascinating new breakthrough in health.
We unfortunately had to go to breakso please continue our conversation. Oh yeah,
absolutely the first things. And againthere's a lot of details to each
one of these, but at thehigh level nutrition, you're just going to
take out sugar and white flour.And the good news is think about it.
(20:38):
That means you could still eat yourtacos or burritos, you just use
a corn tortilla. You can stillhave spaghetti and meatballs, you just use
a vegetable pasta or a protein pasta. You can eat everything in moderation.
That's why this is sustainable. So, John, I'd like to know how
did you get your business started?Now? So we had a unique path.
We originally started out one hundred percentword of mouth referral because I spent
(21:03):
ten years helping thousands of people forfree, and of course they would all
tell their friends and family, andso I really had a lot of clients
that just came in again one hundredpercent word of mouth referral. It was
all old school. It was literallyjust face to face. I would just
literally meet people and I had aword document, so I had my protocol
written out on a word document.So I would literally hand them a word
(21:25):
document and I would tell them whatto do. And then I would give
them my cell phone and say,hey, if you need anything other than
this, you know, just checkin with me. I would just meet
people, talk to them and handthem a word document and get them started.
And then when it turned into anactual business, a little bit ironic
people would never imagine on radio.So I started on radio, and it
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just so happened. My first dayon radio, I had some clients from
California that were live streaming in theradio show, and they got so excited
and they said, John, We'regoing to build your website. And so
literally these clients built a website whileI'm on a two hour radio show.
Like by the time I got offthe radio show, they already had my
website set up. And immediately mybusiness just began to blossom, like overnight.
(22:11):
On radio, I just was doinga two hour radio show out of
Nashville, Tennessee. It grew intoyou know, basically a multimillion dollar company
overnight. It got where I couldn'tkeep up, and so then I started
doing live seminars three cities. I'dgo once a month and I'd do a
live presentation. I had no PowerPoint, I had no slides. I just
(22:32):
stood in front of a room ofthree to six hundred people at a time,
and I just shared, I justshared my story, my journey,
I shared my client's testimonials, andpeople just would sign up. Really amazing
discussion. That's John Jubilee, John, how can people get in touch with
you right through our website. It'sEnergized E N E R G I z
(22:52):
ed Energized Health, energizedhealth dot com. And I just encourage them click on
the red button and watch a shortmasterclass about fifteen minutes. And then just
like Elizabeth said, you know,you go on that website and you click
around there. Find yourself on thewebsite. And when I say find yourself,
there's categories of people in autoimmune disorderor joint pain or energy, whatever
it is you're struggling with. Findyourself on that website of energizehealth dot com.
(23:17):
And then just talk to one ofour coaches. All of our coaches
across the country were clients first.Some of them are twenty and thirty year
nurses that quit nursing after they didthis. They said, good night.
I got into nursing to make peoplehealthy. This really makes people healthy.
This goes to the root cause totransform their life and they'll do a free
breakthrough call with you. We haveno salespeople. You know, no one's
(23:38):
going to try to sell you anything. We share an experience. We don't
sell you something, all right,John, Well, that's great, and
make sure that our listeners follow upand check out the website. Now it's
time for IP in the news AndElizabeth, what is on the IP in
the News table today? Well,this is an article written by Aaron Leeks.
(24:00):
Was a restaurant in Indiana, Evansville, and it had a potato pizza
that sounds pretty good to me.But they named it Tater Swift. Tater
Swift, so obviously it's a playon the singer Taylor's Taylor Swift. And
so what happened, Well, theygot a seasoned desist letter. So a
(24:21):
season assist letter is a letter froma lawyer right saying stop using tat Swift
for your pizzas. So can youexplain how they would have known about this?
I guess they have people who aremonitoring the internet. Lots of times
brand companies will monitor social media tosee if there's any intellectual property violations.
That's probably how it happened. Andthis was a trademark violation. This was
(24:44):
a trademark violation. No lawsuits werefiled, however, So the owner of
the pizza parlor it's called Casey's dugoutjust withdrew the name and changes it to
what the potato pizza or something?So I want to go have a potato
pizza. I have no interest inthat. So anyway, it's time for
(25:04):
our guests to comment on this.So John, what do you think about
this whole situation? If I wasthat guy, say, listen, when
someone calls Taylor Tater, then youknow what, take me to court.
But in the meantime, I'm goingto keep Tater Swift on there because I
think that's a great name and Ithink he could win that in court.
Robert, I think the Casey's probablygotten some nice publicity from it, and
(25:25):
here we are talking about it,and good luck to him. Elena,
what are your thoughts about Tater SwiftPizza, the creativity for that name.
I love a good play on wordsor so creativity. Two thumbs up.
But again, now as you said, we're all talking about it. They're
getting some great publicity there. Hopefullypeople are going to come in, They're
going to want to try their foodand the ambiance at the restaurant. I
(25:48):
think that's great. Yeah, well, we have to take a commercial break.
Everybody, you're listening to Passage toProfit with Richard, analyst Gerhard or
special guest John Jubilee from Energized Health. We'll be back with more after this.
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Passage to Profit continues with Richard andElizabeth Gearhart. Stay tuned. We
(28:04):
have secrets of The Entrepreneurial Mind comingup soon, Kenny Gibson, what's on
the table for Power Move today.So I'm really excited about Power Move because
I don't know if everyone's been keepingup with this whole Kendrick Lamar and Drake
debacle that's been going on, butthey've had a recent rap battle that has
been going, in my opinion,in either direction. However, I think
(28:25):
the most important thing that came outof the situation is the power that it's
given to the content creators on YouTube. So recently, Kendrick Lamar just released
his copyrights to his music to allowonline content creators to be able to have
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(28:49):
to the creator community. So KendrickLamar is our power Move for today.
That's great. Good to know.That's really awesome because a lot of times,
like some music would just go soperfect with what I'm talking about,
but I can't use it right,So that is really awesome. Elizabeth tell
us about your projects. Okay,well here goes. I'm gonna go as
fast as I can, because Ihave a lot going on right now.
(29:11):
So everything I'm doing now is prettymuch geared towards podcasting. So I do
have, of course passage to profit, which we love doing. I have
the Jersey Podcats podcast with Danielle Woolley, which is about cats, and we're
having a lot of fun with that. And then I started a meetup with
Stacey Sherman and Richard of course isinvolved, and it's for podcast and YouTube
(29:34):
creators and it's in our law firmin Summit, New Jersey in person but
also on zoom, so we geta lot of people. We get a
one hundred people every month for thisprobably or close to that, and a
lot of really great discussions. Butit's a lot of work doing a meetup.
But I'm enjoying that. Are youenjoying it, Richard. I'm having
a great time and a lot ofwork most of it. But Richard always
(30:00):
show us up and he always fiddleswith the tech. Oh please, So
anyway, and then of course we'reremodeling the podcast studio in the upstairs and
the law firm building, and that'sa fun project too. It's great to
see the transformation we're excited to seewhat it'll be like when it turns out.
(30:22):
We'll have a grand opening when it'sall done, and we have some
exciting ideas for that, things thathave not been done before with podcast studios
that we're not going to talk abouttill we launch. It's a trade secret.
Yes, So enough about me.I am dying to talk to Elena
Mensur with nim M Fine Jewelry.She's wearing the jewelry in the studio today.
(30:45):
I'm just going crazy. I'm sojealous. It's gorgeous stuff. So
I welcome Elizabeth, Thank you somuch. Tell us how you got started?
What's special about your jewelry? Sohow I got started? So my
formal training is actually I'm a nachropathicdoctor, so it's like a completely different
are in a completely different field.But there was a part of me,
there was this artistic, creative sidethat wasn't getting the outlet that I felt
(31:08):
like it needed. And I've alwaysbeen fascinated with jewelry. I grew up
in a Middle Eastern household. I'mLebanese, so in that culture, I
think there's a lot of appreciation forfine jewelry and jewelry in general and the
celebration of its craftsmanship and everything thatkind of revolves around it. So I
was inspired by I remember my momused to always wear this beautiful blue topaz
(31:30):
pendant and it had a beautiful thickyellow gold bezzel around it, and she'd
wear it every single and it waslike a bold piece. She'd wear it
with this braided gold chain with abig spring ring in the front. It
was just they went together really nicely, and I remember she'd wear it every
day and it served as inspiration.It's almost like to celebrate the every day
with every with the pieces that youlove. And jewelry has such a personal
(31:52):
connection for people, right that itoften holds memories or stories, or it
was gifted to you by someone specialto you, or you gifted it to
yourself, you bought it for yourselfto mark a special occasion. So that
really inspired me to kind of moveinto this direction. I love how when
you bring different concepts together, whetherdifferent aesthetics, styles, or different just
ideas in general, how that createsthis duality, you know, Ninjuma M.
(32:15):
I want to celebrate that and themagic that comes from bringing different aesthetics
together, specifically for jewelry. Iwant the pieces. I want the wearers
to be inspired by them, towear them, to style them the way
that they love to style them.That expresses their you know, their expression,
their own self expression. And it'sthat, you know, those pieces
that they can come back to allthe time. They're sophisticated, they're classy,
(32:37):
they're timeless, but they also havethis little bit of this modernist to
them. They're a little ritzy,they're a little cool, and bringing that
together to create this idea of thismodern opulence meant for everyday wear. That
sounds great. What was designing yourfirst piece of jewelry like? It was
so exciting, to be honest withyou, it was so exciting. I
set pencil and paper and I takena course through through their you know,
(33:00):
their continuing education, and so youknow, I was able to get some
of the fundamentals, the basics,and I remember I sat down with sketch
pad and a pencil and I juststarted. I let my imagination do its
thing. And I think that that'sa really important in entrepreneurship in general,
to kind of let your creativeness flow, regardless of what kind of industry that
you're in. So I remember sittingdown and one of the first things I
(33:23):
sketched was a hand chain. Iwanted something that was unique, that was
kind of, you know, spoketo my culture a little bit as well,
with something that was esthetically pleasing butstill practical for everyday. Where Elena
Mansur, she has these earrings thatI can't it's hard to describe it.
They kind of go up your earlow, but she has like a bobby
pin on the back of it soit stays in place. So how did
(33:45):
you come up with that? Thisis an earring, it's a crawler,
any air crawler basically, or anear climber. So I wanted to design
kind of that style of earring.And I remember sitting down and I've seen
and I've seen some, you know, in person, and they just and
I've tried them on. They justdidn't sit the way that I wanted,
you know, they didn't sit onthe ear properly, or then they'd fall
because it kind of climbs up yourear lobe a little bit. And so
(34:07):
when I was designing these, specificallythe back here, it's a long post
back, so you know, normally, if you're wearing a stud you have
a post back and there's a butterflyand it holds it in your ear.
So I wanted tell me that wasgonna follow the contour of the earring basically
follow the contour of the ear sothat it sits on the ear so that
it's not moving. You can beexercising, you can be bending down,
(34:28):
you can be whatever you're doing,and it's it's not moving. And that
was important. That was an importantpart of that practicality piece to make sure
that they're gonna stay where you putit, that they're gonna stay where you
have placed them on your ear.Yeah, I think it's ingenious. Thank
you, thank you. I lovewhat you said earlier about like the personalization
and like the connection between people andtheir jewelry. So a little fun fact
about Elvis Presley, he used towear all of his jewelry in his house
(34:52):
like all the time. Like Ilove that. I'm curious about like personalizing
jewelry. Do you do personalize likecollections in terms of like connecting someone to
a particular piece, do you doparticular designs? Like how does your whole
design process work? So if youknow, if a client came to me
and they said, we want todo something custom and we want to incorporate
(35:15):
a type of stone, for example, because it means something to me,
we would absolutely work and make surethat they got exactly what they wanted to
create that custom piece. Right now, I'm designing the collections. Every piece
has a story or every piece,you know, I've something has inspired me
to kind of make them. So, I think part of the allure of
jewelry, I think, and thestorytelling that comes with it. I think
part of it is the backstory ofthe piece and of the designer and why
(35:37):
they designed it. But it's alsowhat adds to the story I think is
that that cherry on top is thenwhat it means to the wearer, right,
and they add them their own meaningto it. Right. That part
is so beautiful, I think whenit comes to jewelry, I agree.
I have this one necklace. I'mnot wearing it today, but I wear
it a lot that Richard bought forme, I don't know, fifteen years
(35:58):
ago and a long time ago anyway, and we went on a trip and
I thought I had lost it.Oh no, I know, because I
didn't wear it every day, andI just kept something kept telling me look
in the suitcase again. Look inthe suit. Anyway I found it,
I will start crying. I meanit was a huge emotional moment absolutely to
realize I still had this necklace thatI love. I get a lot of
compliments and people are always asking meif they can have it. But I
(36:23):
love that you use so much bluetopaz and gold together. I love that
combo. It's a great combination.And the inspiration for me for the blue
topaz was again the piece on mymom wore all the time, and I
think it was like a dedication toher. If you will the evil Eye
necklace that I'm wearing too, Thestone in the center is a blue Cabashon
the way that it's kind it's calledcabason blue topas stone. So I wanted
(36:45):
certain pieces to have that as well. Your ring is great. Thank you,
Oh yeah, thank you. Iwould encourage people to go on the
website. What is the website?Quickly? It's Nijma M so n I
j m A. Then the letterM fine jewelry dot com. And how
did you get that name? So? Nijma is actually my middle name.
(37:06):
Oh and it's Arabic and it meansstar. I wanted it a piece of
my cultural background because it was sucha part of the story for establishing the
jewelry line. So that's where thatcomes from. Well, the jewelry business
is pretty competitive. I think youhave to have a lot of courage and
confidence to get into it, rightbecause you're competing against other famous designers and
big jewelry houses with big budgets.And I mean, were you ever nervous
(37:30):
about getting into the business? Absolutely? I still to this day will wake
up sometimes and think what have Idone? But like in a way that
it almost still fuels me to keepgoing. It takes time. First of
all, it's discoverability, right tomake sure that your target market, your
clientele, you know who you're tryingto reach, knows you right. That's
a huge part of it, andthat takes time, especially when you're trying
to build a luxury brand. It'sa huge roadblock. Absolutely. In Canada
(37:53):
specifically, people love the big names, and the big names are great,
don't get me wrong. But otherparts of the world they like the small
all independent you know, that havea little bit of a different story to
tell, which is nice. Soit's absolutely full of challenges. It's very
very competitive. We're also in veryinteresting economic times, so that also adds
a little bit as well. Well. When we were on our pre call,
(38:15):
you were talking about Canadian diamonds,that you were using Canadian diamonds in
your jewelry. I didn't know Canadahad diamonds, and so tell us a
little about that. Sure. Sothat's actually my upcoming collection, which should
be out hopefully about a month monthand a half from now. There's no
set definition for sustainability, so it'salways this ongoing process. So part of
(38:37):
that I think and kind of sittingdown and really trying to figure out what
I wanted for this next collection,I was like, you know what the
Canadian diamonds are. They're not spokenabout. Are they white diamonds? They
are, Yes, they are.So we have a handful of diamond minds
in the Northwest territories north of thecountry. It's so fascinating the diamonds,
(38:58):
you know, the color that cut, the clarity, or often a little
bit of a higher quality than others. Of course, you have variability,
normal variability. Every Canadian diamond alsohas a laser and scripted identification number,
so the traceability of that diamond isbasically from mine to customer. Because they
are all certified Canadian diamonds, soyou know where they're coming from, which
(39:19):
is a great part to add tothe sustainability piece. I think it's being
as transparent as you can when itcomes to the sustainability piece. By Yes,
Canadian diamonds, I'm so excited tofeature them, and part of being
a Canadian brand, I wanted tobring as many of those elements in as
possible as well. Yeah, Ithink that's a great thing. I'm sure
it's great for your customers in Canada. They can take a certain amount of
(39:42):
pride in sort of supporting the localdiamond jewelry industry. Absolutely, absolutely,
and I think one of the mindsup north, the de Beers Group,
is actually a large partner in thatmind, owning that mind with another Canadian
company. And so to see that, you know, there are different large
players in the industry that are seeingthe value same grade grading system as other
(40:07):
diamonds, so you can still havethem GIA, for example, GIA certified
Canadian diamonds as well, and thenthere's that extra kind of Canadian certification.
There are different companies that will doit similar to GA, but more specifically
for Canadian diamonds. It comes witha certificate like GIA and it'll specifically show
you that inscription number and that youknow that laser inscribed number in the diamonds
(40:28):
is only seen with magnification nim M. Fine jewelry, How are you marketing
this? So? How are yougetting the word out? So right now?
It's mainly social media, some pryou know, being featured at some
gift guides which has been really greatrecently in Fashion Canada and the recent April
issue which was fantastic. Are thereother places you're selling and on first STIPs
(40:49):
as well? Online? With firstSTIPs, it's a process for sure,
right and finding kind of the rightway to get to your customer. How
many pieces do you make? Likethose earrings that I'm in love with?
How many sets of those do youhave? So right now? These ones?
So the first manufacturer that I use, Actually most of the pieces from
my first collection were made here inNew York City, which is very exciting.
(41:10):
Some manufacturers have a minimum order quantity, so that means you have to
order a certain amount, and itdiffers from between fine jewelry and costume jewelry.
So these specific pieces I have aboutfive left so now. Also as
part of that sustainability. Piece isalso switching the business model to make to
order. Every piece is made toorder two weeks. Everything is handmade from
a team in Montreal that I've beenworking with for the last couple of years,
(41:34):
and I've had the pleasure of goingto see them in person and to
see how they do. Everything isin house, which I love. I
did want to ask you a questionabout your new line that you're launching soon.
Can you tell us a little bitabout that? Sure? So,
our new collection is going to featurerecycled eighteen care yellow gold featuring the Canadian
diamonds that we've been speaking about andwhat I've been wanting to do with those
(41:55):
diamonds and I've been you know,speaking with the manufacturers with this. We're
going to revert set them so they'reround cut diamonds around brilliant cuts and we're
gonna reverse set them, which meansthat the cult, which is a pointy
part of the diamond, is goingto be facing upward. You know.
For example, one is a tennisnecklace, so instead of having the stone
set normally in the tennis necklace,they're going to be set the other way,
(42:15):
so it's you're still gonna get thebrilliance of the diamonds, but just
from a different angle. And Ithink a diamond itself has its angles are
all beautiful and they all kind oftell a story in a sense. So
now you get to see it fromthe other point of view and it gives
it a little bit of a modernfeeling as well. That's creative. That's
really yeah, cool, that'd beinteresting to see. Yeah, I'm excited
(42:36):
for the launch of it. It'sa look for sure, exactly. It's
a look still kind of that classic, you know, diamonds and gold,
that's like the classic combination, butjust set a little bit differently. So
do you ever ask influencers toward yourjewelry, like is that when avenue you'd
pursue Absolutely? Yeah, So whatis your website again? NIJMA M fine
jewelry N I J M A FI N E J E W E L
(42:59):
R Y. Well, thank youvery much, Elena, and now I'm
going to pass the mic so tospeak to Kenya Gibson so she can introduce
our next guest. Really excited tohave in studio with us, mister Robert
Simon. We have a mutual contact, right who connected us and I was
so happy to meet you at theWinter The Winter Show, yes, the
premiere art and antique and jewelry exhibitionin New York. It takes place in
(43:22):
January and is an international destination basicallyfor collectors and museums. Unfortunately for some
people it comes usually in the worstweek of weather in New York. But
it's wonderful to get in and outof the cold and see some beautiful things.
And you had a beautiful exhibit thereyourself, Thank you. We did.
We had an exhibition of a mixtureof old Master paintings, American paintings,
(43:45):
some highlighting some overlooked areas in thecollecting field that are particularly sought after
by both museums and collectors today.And that included some works depicting mixed race
people and also work created by mixAmericans. For the most part, that
was kind of a complement to theusual I should say European old Master paintings
(44:07):
that are of my usual focus.That's amazing. You had a painting there
that was very interesting. It wasa profile of a young man who was
of mixed race that I connected with. We had a couple of things.
One was a portrait of someone froma freeman of color from New Orleans from
about eighteen forty, so this isbefore the Civil War when there's a much
(44:30):
more liberal society in New Orleans.And the artist was a mixed race painter
who then depicted a very distinguished lookingyoung man who is there in New Orleans.
The artist named Julian Hudson, veryrare artist. And then we also
had some silhouettes which were done byan artist named Moses Williams who was born
(44:52):
enslaved into the household of the CharlesWilson Peel, great American painter, but
who was manumitted became a member ofthe family and was the primary maker of
silhouettes at the Peel Museum, whichwas established by Charles Wilson Peel in Philadelphia.
So this is at the very verybeginning of the nineteenth century. So
(45:12):
how long have you been an artdealer and how did you get started?
Well, I mean, I thinka little different from the entrepreneurs that you
speak to. Whatever. My entrepreneurbeginning as a separate and my own business
began when I was forty five.Things began for me as a student in
college, then in graduate school studyingart history. I have a doctorate in
art history, I taught briefly.I worked at the Metropolitan Museum as a
(45:36):
research fellow. I worked as anappraiser. I've done a lot of adjacent
jobs in the art world, andthen worked for some art dealers before,
and I should say also I workedin summers and also for a while for
a year or two as a travelingsalesman. One thing I think I can
impart to the potential entrepreneurs out thereis that doing a lot of different things
(46:00):
and often leave you with no realdirection in your life. But for me,
I felt that everything that I didin some way contributed to what I'm
doing today and also gave me enoughconfidence. At one point it took you
know, I'm not a twenty yearold entrepreneur, but a forty five year
old one to go out on myown and start doing what I was doing
(46:22):
for myself. Part of my skillset is doing research. That's something that
I've taken from my time in collegeand graduate school. But also as much
as I didn't really enjoy being atraveling salesman i was selling eyeglass frames,
is I didn't have any particular sympathyfor the experience of dealing with people,
of traveling, of transacting in thatway is something that I've been able to
(46:44):
put into my business for the lasttwenty five years. One of the things
that I do basically in my workis study paintings that are anonymous. I
mean, most paintings from the periodbefore in eighteen hundred are not signed who
thereby, and they're worth and theirimportance is something that one has to study
and one has to has to elicitfrom a combination of documents, sometimes from
(47:08):
what they look like, from theopinions of other scholars, from books and
the like. And for the mostpart this has been my career in doing
it. But with artists that arepretty obscure, and many of them from
the Italian Renaissance and Baroque periods,and their artists I could mention, and
I don't think many of your listenerswould have heard of them, but nonetheless
(47:28):
they're they're of particular interests and takingthem. Taking an anonymous, say religious
picture, and giving it a namedoes give it a certain historical context.
It increases the value, and ittakes a lot of research to do that.
It takes all and it takes evenmore than a lot of looking so
one thing that I do always istravel, go to museums, look at
painting, have a very good visualmemory. Filing that all away is sort
(47:52):
of the key to recognizing. It'sa little bit if you think of it.
When Richard calls you on the telephone, you don't have to ask him
who it is. You know fromhis voice. And if you try to
define what it is, whether it'sa timber, you know, it's very
hard to put your finger on exactlywhat it is that tells you it's him
or your best friend or anyone else. And recognizing the authorship of paintings is
(48:15):
a little bit like that. It'sa combination of skills. Sometimes it's technical,
sometimes it's scientific a little bit sometimes, but it's mostly visual. So
I was talking about minor artists.But I was very fortunate, and I
think there is a certain bit ofluck involved to have discovered a painting that
was in an auction in New Orleans. This is about in the year two
(48:35):
thousand and five, not quite fullya question of luck, because I recognized
in the auction catalog that it relatedto a lost painting by Leonardo da Vinci,
and with a colleague, we decidedto bid on the picture. I
had done some research about the picturebefore the auction, but it was without
the expectation that it could turn outto be the lost original painting. Often
(48:57):
paintings from this period, especially byfamous artists like Leonardo da Vinci, were
copied and emulated. And these areartists that, like Leonardo, had many
students that would indeed look at thepainting and try to imitate it. So
that's the beginning of it. Thepainting we purchased for the princely sum of
one and seventy five dollars, butthen followed eight years of sweat and research
(49:22):
in which I worked pretty much alittle bit, maybe an hour every night,
but also consulting with experts, havingmost importantly working with a painting conservator
who very delicately treated the painting,moving over paint and the like. My
part was mostly establishing its history untilit was exhibited at the National Gallery in
(49:43):
London as and accepted by scholars notone hundred percent in the world, but
pretty much ninety nine percent as thelost painting by Leonardo. That's amazing.
So the sale price indeed, Imean we sold it in the year twenty
thirteen, and then the purchaser ofthe painting, the ultimate purchase of the
painting put it up for auction intwenty seventeen and it brought four hundred and
(50:07):
fifty million dollars. So this isthe highest highest price of a work of
art that was from an estate sale. Right, So what is the lesson
to be learned here? The lessonis a consultant professional look at it.
Don't take anything for granted, especiallywhen it's in a field you don't know
anything about. I mean, forexample, if I inherited some jewelry,
(50:30):
well, I know somebody now tohome to go to it, but it's
not something that I have the expertise. And I think one of the problems
that people have generally is that ifyou're successful in one field, kind of
presume that you have the knowledge thatit extends to every other field. That's
a mistake I think people make.So you have to know your expertise and
(50:50):
know your limitations. Even in whatI do today, the collegiality and the
shared expertise that I have with peoplein my field and people that are and
allied fields is really what to stainsme and makes my also my business function
will For example, I collaborate allthe time with painting conservators, but I
don't ever attempt to clean a paintingmyself. Well, and they're specialists in
(51:15):
scholarship in different fields, and onehas to recognize that you know their expertise.
We were talking a little bit aboutbuilding generational wealth via art. I'd
had mentioned to you like jay Z, like he talks a lot of times
about like investing in certain pieces andhow over a period of time they grow
in value. So could you talkto our listeners a little bit about how
(51:37):
that is an option? Well,sure, I mean basically in my field,
which is more of the old orolder art, this kind of a
track record of values of paintings overyears, sometimes over centuries, and so
in my field it's the old master. In the field of nineteenth century paintings,
there's kind of a steady growth anda steady amount of but not nothing
(51:58):
hyperbolic and contemporary art. And Ithink that's more what jay Z is collecting.
Things can go boom. I meanwithin a couple of years, a
young artist can be taken up bythe art establishment, collected while and these
things can go up with tremendous value. The downside of that is that there's
no track record. So I'm hopingfor his sake and the sake of his
(52:19):
family in the future that it willmaintain its value and its interest. There's
a certain I guess my only warningto him, if I have asked,
my opinion would just be that thedesire for what is really new and the
latest can also work against one,because there's always going to be more new,
more contemporary. But for those peoplewho collect art, I always encourage
(52:42):
people not to look at it asan investment first, but to look at
it as something that you love andthat you're interested in and that you get
a real response from. But ifyou collect well, and certainly if one
is again in another field, havinggood advice is very important. Yeah,
terms of the value and not payingtoo much for something, or you know,
(53:04):
and knowing having that information because itcan be a very tricky field.
I got to get my art gameup. I have one oil painting and
it's from pier One Imports. It'sa beautiful I I do want I do
have to ask about one thing beforewe wrap up. I had never seen
these before till I went on yourwebsite. Which what is your website?
It's it's Robertsimon dot com. That'spretty tough. So go, got go,
(53:30):
got go, got You've got it. Unbelievable. I've never I've never
even known those existed, and theirguests are very rare and they're expensive.
But you have some to sell,right, Yeah, though, this is
something. This is not a painting, This is not done by the hand
of man. These are geological concretions. They'll make it out of silica,
and they're made three hundred thousand yearsago underground in sands in near Fontumbeleau in
(53:57):
France, and then the most abstractforms. They they're just items of spectacular
beauty. And I came across themfairly recently. Actually, it was in
the Natural History Museum in London.I looked at this thing, what is
that, did some checking, did'sand found out where I could find some,
and brought a few to America,and I've sold a couple at the
(54:19):
one at the Winter Show where Kenyahad seen my display, but also in
my gallery I have a couple.They are a little bit like raw shack
tests in three D. Each oneis quite different and they are formed from
the mixture underground of hot and coldwaters swirling around and then forming an abstract
sculpture. It's something very different fromwhat I normally work with, but I
(54:42):
find it at them absolutely fascinating.So I'm going to have to come to
your gallery. Where is your gallery? My gallery's on Eightieth Street near the
Metropolitan Museum, twenty two East eightiethStreet, New York. You're most welcome
and either listeners are as well.Thank you. You're listening to Passage to
Profit with Richard and Elizabeth Gerhart.We'll be back for Secrets of the Entrepreneurial
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for Noah's retrospective. Noah Fleischmann isour producer here at Passage to Profit,
(56:13):
and he just has a way ofputting his best memories in perspective. I
still haven't gotten around to commonly usingany of those words I haven't seen since
the verbal portion of my SAT examback in high school. And yet new
words keep rolling off the assembly line. The new compounding of words is the
latest trend. You're nobody unless you'reincorporating them, like ginormous that means huge.
Soon we'll have words like depreg combinationof depression and fatigue. You'll see
(56:37):
it on those late night medical adson television. A martialist is the ultimate
martyr and altruist. You'll probably seethat in job postings and corporate environments.
They're working on a word now that'sgoing to combine the words fumble and hiccup.
I don't know if that's going tobe applicable in every situation, and
there could be some intellectual property disputeinvolved. The dictionary for the next day
(56:59):
in Age is definitely going to bean unprecedented one. I just hope I'm
literate enough to understand it the nexttime. I'm playing Scrabble now More with
Richard and Elizabeth Passage to Profit andour special guest today, John Jubilee.
What a great name, right,And it's his real name too, We
asked him during the break in thatis his real name. Yeah. But
now it is time for secrets ofthe entrepreneurial mind. So if there's a
(57:24):
secret you're willing to share with entrepreneursthat you feel really helped you. We
would love to hear it. John, You're on the hot seat first.
Well, I'm excited to share whatI believe is the number one secret of
success of any entrepreneur. Now,it takes a lot of courage to implement
a secret. So you can knowa secret, but it's another thing to
(57:45):
take an action step to actually dosomething about it. So it's sort of
like if you knew that there's aburied treasure, but you have to go
through lots of danger and swamps andcrocodiles and jungles and you know, to
get to the secret. But Ireally believe the secret of entrepreneurial success is
to truly acknowledge what do I love? What am I so passionate about that
(58:09):
if I had a billion dollars inthe bank, this is what I would
be doing with my life every day. And then you go and you do
that even if you don't make adollar for a long time, you're willing
to pay the price. You're willingto suffer for a moment. When I
say a moment, that moment mightbe one year, it might be ten
(58:30):
years, but you're willing to sufferthe temporary adversity the resistance, the setback
to truly own your passion of whatyou truly love and you want to do,
and that is awesome. Elena,what is your secret? I would
share that it's important to get comfortablewith being uncomfortable and with the uncertainty.
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The things that you're most uncertain aboutsometimes, I think are the things that
make you the most uncomfortable. You'renot sure. That's where you see the
most amount of growth within yourself asa person and within your business. I
agree one hundred percent absolutely. So, Robert, what is the secret you
can share? I think it wouldbe in a way two part One one
is to listen to advice from yourfriends, and the other part is to
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feel free to ignore it. AsI look back, even in what I
do now, I don't feel thatI ever had a compromise in a way
what my own interests are in financialand commercial ways, but also in personal
ways. I'm a very happy man. Yeah, that's important. That's really
good. So, Kenya Gibson,what is your secret? I definitely resonated
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a lot with what John had tosay, and it brought me to a
quote by a gentleman by the nameof Earl Nightingale, and he says that
success is the progressive realization of aworthy ideal. You know, you work
hard at something that you really believein, and you may not see the
full picture and how it's all goingto work out, but the end reward
of that will be So I feellike I've been living that for twenty years
(01:00:01):
in radio. So Lord, ifyou're listening, I'm still here trucking through.
But I believe that all your littleefforts lead to the bigger picture and
it works out for you. That'sit's great. I'm gonna say I think
being a little bit arrogant, maybeyou want to call it confidence, you
really have to I think be ableto say this is my thing. I
(01:00:23):
don't care if you think it's notgonna fly. I don't care if you
think this or that you haven't researchedit as much as I have, you
haven't lived it like I have.I think I can make it fly.
And you know what, take yournegativity and send it somewhere else. If
I could just add one thing fromon a very practical level, one has
(01:00:45):
to be so careful doing that.However, when you're doing it on your
own and you're taking your own risk. It's liberating because if I make a
mistake, it's my own mistake.Yeah, I find that freedom to be
glorious. That's a glorious for sure. That's great. Well, that's it
for us. Passage to Profit isa nationally syndicated radio show appearing in thirty
(01:01:06):
one markets across the United States.Thank you to the P two P team,
our producer Noah Fleischman, and ourprogram coordinators Alisha Morrissey and Rissicapbasari.
Look for our podcast tomorrow anywhere youget your podcasts. Our podcast is ranked
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(01:01:29):
on this program is believed to becorrect, never take a legal step without
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contact us for free consultation. Takecare everybody, Thanks for listening, and
we'll be back next week. Theproceeding was a paid podcast. iHeartRadio's hosting
(01:01:51):
of this podcast constitutes neither an endorsementof the products offered or the ideas expressed,