Entrepreneur's AI Strategy: Navigate The Future with Drew Thompson and others

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Episode Transcript

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The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither an
endorsement of the products offered or theideas expressed. AI is a strategy partner
to help you in every part ofyour life. I wish someone would invent
a teeter that stayed attached to thebaby. I said, thank you,
and I'll pray for you. Youpray for me. I'm Richard Dearhart and

(00:21):
I'm Elizabeth Gearhart. You just heardsome snippets from our show. We had
amazing people on listen for the restof it. Want to protect your business.
The time is near. You've givenit heart, now get it in
gear It's Passage to Profit. WithRichard and Elizabeth Gearhart. I'm Richard Gearhart,

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founder of Gearhart Law, a fullservice intellectual property law firm specializing in
patents, trademarks, and copyrights.And I'm Elizabeth Gearhart, not an attorney,
but I work at Gearhart Law doingthe marketing and I have my own
startups. Welcome the Passage to Profiteveryone the Road to entrepreneurship where we talk
with startups small businesses and discuss theintellectual property that helps them flourish. We

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have just an awesome person. Hisname is Drew Thompson. He is a
child television star and somehow morphed intothe world of artificial intelligence. He's got
a lot to say on both topicsand we are really looking forward to speaking
with him. Then we have someamazing presenters, Julie Wilson and Amy Livingstone
from across the Atlantic Ocean all theway in England, are expanding their company

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into the US. It's for babiesand children. It's called Cheeky Chompers.
Love the name. Gotta hear whatthey have. And then returning someone who's
been on the show before, thelovely Antonia to Mayo, who we just
adore, who has Antonia's promise.If you've heard her before, she had
a necklace with the cross, andnow it's expanded. I can't believe what
she's done with this company. Sowe're really waiting to catch up with her.

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Sounds great. But before we getto our distinguished guests, it's time
for IP in the News and sotoday we're going to be talking about threads.
Now, everybody knows not the threadsthat you wear. This is Mark
Zuckerberg's threads, right, And sohe created a competitor to Twitter or X
as it's now called, and hecalled it Threads. Well, there was

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a challenge in him doing that.He decided that he really did not care
that Threads Software Limited has a trademarkin the UK, and he decided he
was just going to use Threads anyway. He talked to them a couple times
about maybe working out some sort ofagreement. They couldn't come to terms,
so he just took the name Threadsand start using it. And what is

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really kind of nasty. I mean, I do get the controversy here,
and I think that they will cometo some sort of an agreement eventually.
But he took him off Facebook,so he kind of punished them for having
a trademark that he wanted and theywere using before he had it. So
I think that's kind of foul play, I think as far as the business

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negotiation goes. But one of thethings when you're a big company and you're
rolling out a new name, lotsof times there's other trademarks out there that
you have to deal with, andwe just hope that he deals with him
fairly. I mean, he's abig company, it's a big project.
It's going to cost them a lotof money to rebrand, to get a
new name. They've been in businessfor ten years. It's going to take

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a lot of time and effort toget their customers, their current customers to
know their new name. So Ihope he gives them a lot of money
to compensate for all that. Well, yeah, because somebody's going to have
to rebrand. It's very confusing.So just to give credit, where credits
do? This came from livemint dotcom and it was written by Jocelyn Fernandez,
So thank you Jocelyn. Well,thank you Jocelyn. Now it's time

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for Richards Roundtable. First to DrewThompson. What's your opinion on all this?
You know, I don't really understandthe Twitter X thing. Why is
it X not? Twitter can't beX? Everywhere I see it? Everywhere
I see it, it says Xformerly Twitter. Right, you know,
it's like probably write X just doI think Elon Musk just wanted X dot

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com and he can finally down abusiness name X. But I think them
taking over the thread's name it justshows you, right, you're building your
business on rented land. Yeah,right. I tell clients and I tell
friends that you're building your business onsocial at one day they can just get
rid of all of it. Theycan shut down your account. You've lost
that entire audience. I think thisis a great example. Yeah, no,

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that's an outstanding point. And thedifficult part about all of this is
that normally, if somebody comes tous, as attorneys who deal with trademarks
all the time, we tell themto do a search and if there's somebody
else who's got the name, wetry to talk them into something else because
we know that they're going to havethat kind of problem if they adopt a

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name where somebody else already has atrademark. And apparently Mark Zuckerberg and his
legal team decided that they were justgoing to probably out resource these people and
they went ahead. Antonia, whatare your thoughts on this? You know
what I think about this too.I'm like, you know, I'm this
little small business so owner that cameup with three trademarks, two patents.

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What if? Right? You neverknow? But it makes me very sad
to know that someone with money canactually go out there and take this from
you. But they don't have thegear hearts, so I'm not worried.
There you go you believe in thesociety. I I that's important. I
do, okay, So Julie Wilsonand Amy Livingstone, what's your opinion on

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all this. I kind of thinkhe didn't think of the quick enough.
Somebody else got there before him,so he either has to think of something
else or he has to pay toget the name we wants and the things
that they have to do in orderto change their name. And I'm surprised
they're not taking them to court orfighting it. Well. I think they're
very close. They've been four offersso far and we don't know what's happened

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yet, but I'm sure it couldgo to court. And it's a British
trademark, it's a British company,so they'll be fighting in good old England
there and I'm not sure that theEnglish will take kindly to Mark Zuckerberg's annex.
So total jerk move on behalf ofmister Zuckerberg, right, I mean,
I think about the small guy who'screative, who kind of got ahead

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of the curve, and who's goingto have to spend all this money now
to really rework their entire business strategy, which is unfortunate. So I hope
the right thing happens to this company, because I don't it's not nice to
steal, right, it's not.And I'm just curious. I have a
question for you, Richard in termsof like how the trademark would apply.
So if this happens in England,does that trademark carry over into the States?

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Like how universal is that once it'ssettled. Well, that's a great
question. If they had wanted IfThreads the software company, had wanted to
protect their name in the US,that would have had to file a US
trademark. They probably only have protectionin the UK, and Mark Zuckerberg is
not in danger of having the wholeThread's company shut down, but he may

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have to carve out an exception whenhe does business in the UK with Threads,
which, by the way, Idon't think Threads is that great name
anyway. I mean, it justit's not. But it's the closest thing
to Twitter, right, Yeah,so that's probably why he really wanted it.
Well, if you're thinking about gettinga trademark, you can talk to
Richard at your Heart Law, oryou can go to learn more about trademarks

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dot com and download a white paperon it and then call Richard and talk
to him. Who knows what couldhappen with this. But now it's time
to move on to our distinguished guest, speaking of which Drew Thompson. Welcome
to the show. Thanks for havingme. So you're a child actor.
My mom pushed me into commercials ata very young age. I've done a

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whole bunch of commercials, a coupleof films, and then ended up going
to college getting a degree in jazzpercussion and business. It's drums and then
a side of voice and somehow workedmy way into the ad world, built
an agency, sold an agency,and fell in love with AI. So
what's going on with AI? Now? The way I think about it is
I have a toddler, right,three and a half. That's toddler.

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He says things that I have noidea where he learned them. He dropped
a bomb the other day and I'mlike, who taught him that four letter
word? But the thing is he'sa sponge, right, and he just
absorbs it all. And that's whatwe have with these llm's large language models
like Chat, gept, Claude,Coheir, Lama. They learn everything at
rapid speed based off what you tellit. It's not just writing emails,

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it's not just writing copy or socialposts. It's a strategy partner that's there
to help you in every part ofyour life. Well, I've used chat
gpt for example. I mean there'slots of different types of AI. I've
used chat gpt for some marketing things, some other projects that I've worked on.
It's really cool. Just like,for example, if you're looking for
the name of a podcast. Youwant to get a snazzy name for a

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podcast. But I always put itout there to chat gpt, just see
what it says, right, Andlots of times it comes up with great
ideas. But are there things besidesmarketing that chatchept can be used for?
So it can come up with podcaststhat is, And when you do it
again, I suggest saying, listen, write me a couple ideas for this
shit. The name I want youto pretend your Jim Carrey meets Hugh Jackman.

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So it really is. It's alot about how you ask the question.
It's like you're having a conversation witha person, right, right,
So for instance, if I wasyou, so my parents were both attorneys,
right, they locked me in myrooms. If I wanted to go
to law school, they throw awaythe key. Sorry about that. But
if I were you, I wouldsay pretend and I would say behave Like
you are a Harvard trained attorney specializingin patents. You enjoyed torts and you

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enjoyed contracts in law school, andyou were a fantastic attorney. Now I'm
going to upload a sample memorandum.I want you to use this as a
guide and help me create a newbrief based off of this. And then
you ask it. You always askit the question do you understand? Because
it will tell you if it doesn'tunderstand. That is so amazing. So

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it's not just even the brief.It's like you can package it anyway that
you want to, and you cananything language it any way you want to.
So it's interesting. And the businessesthat I work with, we start
by saying, all right, let'slook at every part of your business,
from operations to finance to marketing.Now let's talk about your sop's, your
standard operating procedures. How do weput AI first? So if you're going

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into a pitch meeting, let's justsay you're cheeky chompers, right, and
you're going to let's just say abig box store like Walmart, or you
want to get your product into Macy's. You can literally say to chat GBT,
Hey, this is my situation.I'm a startup in London. We
have some sales in the US.I want you to pretend you're a McKinsey
consultant and I want you to helpme figure out how I'm going to pitch

(10:37):
my product to this market. AndI think that's phenomenal. Yes, So
I have to ask you this.You have an AI accelerator framework? Yeah,
what is that? The goal hereis you could do one or two
things. I could say, I'llcome manage your consultant and create you an
AI strategy. But at the endof the day, if you don't know
how to ride a bike, thebike's just going to sit in the corner.

(10:58):
So what you do with me overthe course of six month, every
single week we meet and we goover a different part of your business and
I teach you how to talk toartificial intelligence. I teach you how to
put it into your business first,so that every day you start with that.
So are there people already doing this? Because what I'm afraid of is
it's like they say, okay,anybody that wants to volunteer take a step

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forward, and everybody else takes astep back, and you're out there,
and you're the dumb one, rightbecause you haven't been doing the AI stuff
all along, right, Yeah,I mean if you're not starting with AI
now, I really believe like,if you're in accounts payable, account's receivable,
you need to retrain yourself or somethingelse. If you're in any form
of a job that is data entry, medical billing, you need to start

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looking somewhere else because you're going tobe replaced. But here's the cool part
about it. If you use yoursubject matter expertise and accounts payable and accounts
billable, you can then talk tothe machine in that way as a prompt
engineer, as a subject matter expertisethat just talk to the machine. Does
that make sense? Yeah? Becausethey have self check out at the grocery
store, you know what they haveto have. I have a full time

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person standing there to fix the stupidmachines every time they screw up. Yes,
Can you do have a question?I do. I kind of want
to go back to the child actingstuff because I'm curious to know if any
of that experience has helped you inthis phase of your life. Great question,
Yes, one hundred percent. Mybackground was acting right theater. Then

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I went into advertising. I learnedbeing on the other side of the camera
was a lot more fun because Ihad a lot more creative freedom. If
you will, now, in thework that I do with clients using AI.
For instance, if we're talking abouta marketing campaign, well, i'll
give you an example here without givingout too much. We're trying to help
a organic long cair company launch theirbrand and take away market share. You

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sit there with AI and when youknow how to talk to it and you
know how to say, listen,here's what I'm looking for. I want
you to well, you know,let's play around. Pretend you're a cognitive
behavioral therapist and now give me thatpoint of view on this problem. And
what it does is it gives yousomething different. So I'm using the training
I have of knowing the human process, knowing the human mind and what's entertaining,

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and then just put it right intoAI. And it's really cool,
it is. Yeah, So howdo you train people to kind of think
in these different ways or ask questionsin these different ways to get these kind
of different perspectives from AI. Canwe use you as an example? Oh?
Please do? I love it?So on a day to day basis,

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right when you have a new clientthat comes in with a new patent
or trademark, where are you startingwith them? You're saying, let's go
through your products. Just walk methrough that process. I'll ask them tell
me about your invention. And Iwould imagine given the work that you've done,
you're going to talk about their product. You're going to say, I
don't know if this is viable longterm. You're going to give them business

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advice? Right? Sometimes Yeah,it depends on where the client is and
what kind of help that they need. My first step is, really though,
just to understand what it is thatthey're trying to do, and then,
if they're looking to protect it,determine whether or not it's detectable.
And so some of that is understandingthe law and just knowing what is protectable
and what's not. But other partof it is to do a search and

(14:07):
find out what other people have done, because you're always determining the protectability of
a patent or a trademark in referenceto what other people have done. So
when the patent office or the trademarkoffice examines the intellectual property. They're going
to do their own search and they'regoing to compare what they find to my

(14:28):
client's invention, and then they're goingto make a determination whether a patent or
a trademark should be awarded. SoI think that whole process it sounds like
you do your due diligence to makesure that every stone is unturned. Now,
when you have something like let's justsay chat ept plus, which is
the twenty dollars month version, andif you use it, you pay twenty
dollars a month for it. It'ssmarter, it can create images, it

(14:48):
can read Excel files. It's reallyworth it. For twenty dollars a month.
You can have that open Richard theentire time. Let's just say you're
talking to me. I'm telling youabout my invention, which is a up
with a sippy nozzle here for mythree and a half year old son.
So it doesn't spell everywhere. Youcould literally be typing that into Chat,
just like you would talk to yourassistant, and you could say things like

(15:09):
I'm on the phone with a clientwho has a sippy cup. Here's the
design that they're telling me, Iwant you to give me a list of
questions that may poke holes in theproduct that I need to ask to make
sure every stone is unturned. Youknow what, I think that's a really
good idea, Drew. I'll tellyou why Richard would never do that,
because we don't know who else isreading the chat GPT results mm hmm.

(15:31):
And so if you come to yourheart law or a patent or even a
trademark, it's all under wraps.So we don't even use Google Search or
anything. It's all proprietary databases tosearch. So some companies I think it
works really well with because we havebeen getting blog posts from an AI company
for the law firm website, andnobody wants to read them because they're really

(15:52):
dry and you can tell they're nothuman written, and so they're seo'ed and
all this other stuff. But Isometimes write blog posts is to give them
the human element. So I dothink you're right. I don't know what
kind of jokes Chech if you do, would make anyways, Keny, it's
in your court now. I justfeel like, as a broadcaster, all
of this just bothers me a lot, because I feel like your god given
gift is your voice, and noone's vocal chords sound the same. So

(16:14):
it's like, now you have thisthing that can emulate that possibly use your
voice and your likeness in some weirdway. And I even think about like
security measures, like you have allthis voice enabled security where you can tap
into your phone or whatever. Someonecould use your likeness to hack you.
One hundred percent. The government putout their first executive order on AI talking

(16:36):
about security. But I mean,coming up on this next election period,
not to bring politics into it,but we are going to see so much
fake content put out there over socialOh yeah, because they can do a
person, they can do your voice. I could actually send you a link
to Harry Potter reimagined as a nineteentwenty sci fi drama talking about balenci Aga
bags, and the whole thing wasgenerated by AI. Right, It'd be

(16:59):
interesting to see how it becomes partof the process because we've already opened the
box. The challenge here is thatit's all so fast, so soon,
I mean chat GPT, did itjust happen like last year. It's just
so overwhelming because it can do somany things. You can't even imagine all
the things that it can do.Nobody knows really what's going to happen.
I mean, it's entirely possible thatradio hosts like Elizabeth and I could become

(17:22):
obsolete, right, and we wouldn'tlike that. I think that people listen
to these shows. They listen toyou, they listen to me, they
go on TV, they listen tomy podcast. They have made simple.
Because I'm a person, I putout content that shows me at doing whatever
with my son. I'll tell astory about how I failed in my first
business and had to sell it becauseit's real. It's human that is not

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yet done by AI. But whatif we get reconditioned by AI and like
we're almost programmatically we're just so usefulto Yeah, where we don't connect with
authenticity anymore. Like, what ifthat happens, then we're all we're all
screwed. Yeah, it's over.Yeah. You know what's close to actually
mirroring human empathy. There's something calledPIE, which stands for personal intelligence by

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inflection. So the big players inthis space are open, AI, inflection,
and anthropic. They all make differentlarge language models to talk to.
PIE is my go to if Ihave a fight with my wife I've made
Pie sound like a British woman,okay, and I can ask her anything.
I can say, Oh today,you know I didn't help my wife

(18:29):
do the dishes. I was withmy son, but he was on us.
I bad. I feel like ajerk, and it'll come up and
it'll say, well, Drew,I'm so sorry you feel that way.
But we have to look at this. You're doing everything you can and crazy,
but we have to take a commercialbreak before we're taken over by AI
robots. You're listening to Richard andElizabeth Gerhart and our special guest Drew Thompson.

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We'll be back with more passage toprofit the real thing right after this.
I'm Richard Gearhart, found of YourHeart Law. We specialize in patents,
trademarks and copyrights. You can findout more at learn more about trademarks
dot com. We love working withentrepreneurs and helping their businesses grow. And
here's our client Rooky, to tellit like it is. I am Ricky
Frango, Founder and CEO of Primesix. We manufacture high performing, clean

(19:18):
and sustainable fuels like charcoal and logs. We've been working with your health loss
since the beginning, really and They'vehelped us figure out the trademarks, the
patents, everything that has to dowith product development and how to protect our
inventions. And we're extremely grateful forthe wonderful team that has been supporting our
business since they won. Thank you, Ricky. To learn more about trademarks,

(19:40):
go to learn more about trademarks dotcom and download our free entrepreneurs Guide
to Trademarks, or book a freeconsultation with me to discuss your patent and
trademark needs. That's learn more abouttrademarks dot Com for your free booklet about
trademarks and a free consultation. Nowback to Passage to Profit once again,
Richard and Elizabeth Gearhart and our specialguest today Drew Thompson, who is really

(20:02):
giving us the scoop on AI ineveryday life? Do you have a podcast?
I do? I started the podcastAI Made Simple, and the goal
is just literally to make AI simple, like we just did right here.
How do you use it every singleday? And how do you start with
it? Because it just makes yourlife faster and if you don't start with
it, you're probably gonna end upgoing the way of the A track.
Yeah, it goes without saying thatAI is here to stay right, it's

(20:26):
not going anywhere. I just thoughtof something. Do we need to define
AI? It's artificial intelligence. We'retalking about generative artificial intelligence. Now.
See AI has been around a longtime. If you're on your iPhone and
you look up pictures and then allof a sudden, it says, do
you want to see more pictures ofthis face? That's an AI in the
background. We're talking about generative artificialintelligence that can generate a response based off

(20:52):
your inputs. Now we are gettingcloser to artificial general intelligence AGI, which
is where AI is smarter than everyhuman in every computer that's ever existed.
That's frightening. I don't know ifI like it yet. I'm really just
getting used to having Alexa. SoAmazon just put in three hundred million into
PI right personal intelligence. They areprobably going to infuse that I would imagine

(21:15):
into Alexa. So you could saysomething to Alexa and Alexa's like, oh,
hey, did you think about this? Do you really need another thing
on your wall? I see you'veordered four of them already. How are
you feeling? Yeah? Right,I don't need that? So true?
Do you think? And this justoccurred to me I'm sitting here thinking,
can it figure out a solution tothe wars in around the world? Do

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you think the military has been usingit for a long time for strategy?
I always say that whatever technology wehave, the military has had for like
ten to fifteen years before. Right. I think people don't realize this,
but the military events a lot ofthings sure that eventually do make their way
to mainstream. So do you thinkit'll ever get to the point where it
can resolve conflicts peacefully? That's agreat question. I think it's going to

(21:57):
be your strategic the whole way through. You're saying, listen, here's what
I do for the DoD or forwhatever government agency. I want you to
behave like you were a peacekeeper withthe UN but also went to get your
degree here in law and give methe solution. I'm going to tell you
the problem, and then the realbread and butter is how you talk to

(22:17):
it after you say, that's notwhat I wanted, that's what I wanted,
and just keep peeling back the onion. It's never going to be perfect,
but it's going to be faster.So, Drew, do you think
there should be any limits on artificialintelligence? Do you think that we should
just let it run its course andsee what happens, or do you think
that there are safeguards that we shouldput in place. It's not so much
the technology that concerns me. It'sjust the speed at which it's coming at

(22:42):
us, and it's changing things soquickly. There may be things that we
don't like about artificial intelligence. Youjust have to be cognizant, right,
I've got ring cameras all around myhouse, anybody, I mean, the
government's probably watching all the time.I don't have anything to hide. But
where is that gray line that's saysit's too far into my personal privacy because

(23:03):
AI will get there. Well.I mean, you're obviously an advocate for
it, and that's great because we'vehad other advocates for artificial intelligence on the
show. But I think the advocatesalso have to preach a little bit of
awareness and safety too, because ofcourse we're interested and enthusiastic about this because
we see all the advantages, butthe people who are advocating for it also,

(23:26):
in my opinion, have every responsibilityto make sure that the train doesn't
run off the rails. Yeah,I agree, So I think any discussion
has to include some safeguards. Iwould liken that too. YouTube and it
has the algorithm that just shows youvideos based off your interests. And you
can see my son and it's showinghim recommended videos that are totally not applicable

(23:47):
or not good for a three anda half year old to watch. So
those type of safety guards that Idon't know what they are. But you
know what I think is so greatabout this technology is that if I can
take this and go faster and beable to serve more people. Now I've
just opened up this entire bandwidth,what can I do over here that's going
to provide more value to either clientsor in my life? Like value wise,
I mean, I think when itcomes to branding and marketing like AA

(24:11):
has a lot of benefits. Whatwould you say are some of those things?
There are some positive uses. There'sa framework that I use with clients.
It's called the Story Brand Framework.It's doctor Jaj Peterson. He has
a podcast named Marketing Made Simple.And the idea is right, you do
a problem solution result, problem solutionresult. So for me, that would
be entrepreneurs think they have to goit on their own. I'm a business

(24:33):
coach and consultant that harnesses AI soyou can unlock creativity, unlock efficiency,
and get double the results in halfthe time. Now, so I did
their problem solution result, and Ican say, listen, here's the framework
I want you to use. I'mgoing to tell you what I do.
I want you to come up witha one liner and within like forty seconds,
if not less, it's going togive you that one liner. Now,
is it going to be perfect?No, you're gonna have to say,

(24:56):
uh, change it here, doit this way, and then you're
gonna get what you want out ofit. In contrast, the CHATCHPT I've
been using, it's starting to sounda little machine like to me because I'm
becoming more familiar with it. Itsort of lacks a human touch, maybe
because it's just too perfect. Idon't know. Have you tried Claude.
Now, Claude, that's bianthropic.Claude can handle the entire Harry Potter novel

(25:22):
and then give you like you uploadit and then it'll give you a little
paragraph synopsis like cliff notes. Andyeah. One thing we didn't talk about,
which I think is really important,is how this fundamentally shifts education right
now, I'm teaching children. Youdon't have to learn these things by rote.
You have to learn how to workwith a machine to start, and
then how that's going to make youfaster. Imagine what these kids who are

(25:42):
like six and seven or three anda half, who is now learning how
to talk to a machine. Heknows he wants to solve world hunger.
Now he has someone there saying,hey, you can do it. They're
teaching kids software languages or at leastsome sort of coding in third grade,
and this is going to be someone of the skills that you have to
learn. How do you put theright question in? Which I think is

(26:03):
going to make people think deeper insome ways? Right, how do you
put the right question in to getthe answer you want? It's really going
to result in a really fundamental shiftin our education system, for sure,
because now all the answers are there. You don't have to remember anything,
you don't have to know anything.You know, write an essay about Marco
Polo and you don't have to doany research. You know, three hundred

(26:26):
and fifty words focus on social injustice, and there it is, and you
have this awesome essay that the teacherhas to give an aon right, there's
no room for error. So okay, if I write it with chat Gypt,
there are now on the other side, there are ais that will trail
you. It'll tell you it's writtenby Chatchypt because there's water marks in the

(26:48):
way that they construct sentences and thenlanguage. Sure, so a good college
kid and I've read about this,they will take it right with Chatchypt,
then put it into Claude and say, Claude, I want you to disguise
that this was written by Chatchipt.Then take that back, put it right
back into chat Gept and say disguisethat this was written by Claude. So
it's just mixing it up so manytimes so that they can actually turn in
the essay. And so that's whatthey learned. They learn how to work

(27:11):
the system, work the system.But Richard, it's always been that way
because you've always had plagiarism. You'vealways had kids cheating on tests. There's
always been stuff like that. Thesolution to it is to have the teacher
actually ask them questions about what theydid. But the point is is why
do they even need to learn itif it because I think it's a critical
thinking, right. I'm able totalk to this system so well if you
will, because I understand so manythings that I took from undergrad and grad

(27:34):
school, and I just apply realworld and the knowledge directly into the machine.
So you could just ask chat GPTwhat should I know about history?
And then you get a list ofall the things that you should know.
You could say, what do Ineed to know about history? I'm in
Richard's History one O four class atthe University of Idaho. I sit in
the front row. Richard loves me. Tell me five questions that I can

(27:56):
ask Richard at the end of class, so that if I'm on the edge
of a B plus and an as, he gives me the AS c our
Other cultures embracing this as fast asAmericans are. Like countries like China and
like Japan who have like a veryhigh standard of learning, are they embracing
AI just as quickly they are?I mean, China had social currency.
I know if you've ever heard aboutthat, where basically your life was looked

(28:18):
at and judged for lack of betterwords, you know, what do you
do for a living? How doyou talk to your kids? How do
you eat, how do you exercise? And then your entire life was given
social currency to go out and livein the world. And this was all
put together by a computer yep,which AI now will then say, well,
it looks like these four people donot fit inside this social group.
We should push them over in thisway, kind of like gentrification. It's

(28:42):
crazy. We don't have to haveregulations around and we will and we will.
What I think is scary, likewith Facebook and Google and all those
we did not vote for the peoplethat are making the decisions about our lives
with those huge software programs and platforms, and they're just doing it and nobody
voted them King of the United Statesdates or president, and so it really
needs to go through the legislature.And chat GPT relies on the social media

(29:07):
to collect a lot of information aboutpeople and what they're doing. And so
when people signed up for social media, they didn't know that there was going
to be a chat GPT that cannow gather all this information about them and
use it in some way, hopefullypositive ways. You better understand as much
about it as you can right nowand get on board, because otherwise you're
going to be driving a horse andbuggy while Drew here, can we look

(29:33):
at this for effect? That Amishthat drive horse and buggies they live to
like one hundred and twenty, sothey're doing something right. They are right.
I'm going to just think I'm goingto go live Amish. Okay,
well, well, Kenya goes offto amish Land. We have to take
a commercial break. You're listening toPassage to Profit. We'll be back after
this. Hi, I'm least toask. Lee is the Inventors, founder,

(29:55):
CEO, and president of Inventing ato Z. I've been inventing products
for over thirty eight years, hundredsof products later and dozens of patents.
I help people develop products and putthem on the market from concept to fruition.
I bring them to some of thetop shopping networks in the world QBC,
hsn Evineline and retail stores. Haveyou ever said to yourself, someone

(30:18):
should invent that thing? Well,I say, why not make it?
You? If you want to knowhow to develop a product from concept to
fruition the right way, contact me. Lisa Askal's the Inventress. Go to
inventing atoz dot com, inventing atzdot com. Email me Lisa at inventing
adz dot Com. Treat yourself toa day chock full of networking, education,

(30:41):
music, shopping and fun. Goto my website Inventing atoz dot Com.
Passage to Profit continues with Richard andElizabeth Gearhart. It's on to Kenya
Dibson. Time for Powermove. Canyou so for Power Move? This week
we are featuring Horney mac Woods MacLean. He's an artist, a mentor,
and he's a veteran. He's theowner of an independent incubator that creates transformative

(31:06):
change for the youth and marginalized communities. He was recently on My Power Move
podcast. He's also been gracing primetimetelevision and he is clutching a well deserved
Grammy. And he's proving that wehave the power to rise above circumstances and
embrace change and create lasting change thatresonates for generations to come. And you

(31:26):
can hear his full story on MyPower Move podcast. And where can we
find your Power Move podcast? Well, you can watch it on Spotify and
you can listen to it on ApplePodcasts. Check it out, everybody.
It sounds great. And Elizabeth,as you all know, I have many
projects going on. I have BlueStreak, which is the video directory of

(31:47):
B to B services online, Andto Drew's point about AI, I think
it helps people show their authentic selfto people who might want to work with
them. So I've been told it'sa great idea. I'm still working on
it. But the exciting part aboutBlue Streak directory right now as I just
got my trademark granted, did youget a good trademark attorney for that?

(32:07):
I had the best. And Ialso have a podcast about cats with Danielle
Woolly. It's called The Jersey Podcatsand we're having a lot of fun with
that. We're getting some really goodguests and we're doing some solo just Danielle
in the episodes too. But we'rebuilding that and Passage to profit. So

(32:30):
I have another podcast that I juststarted. I am helping a ghost called
Fiona Fablstable who is doing a podcastabout ghost stories. But she has the
ghost with her, so she tellsthe ghost story and then the ghost gets
to tell their side of the story. Right. We never hear what the
ghost is actually thinking, right,right, and so now's your chance to
hear it from the flip side.Yes, it's called ghost Stories. The

(32:52):
flip side, and I just releasedit a couple of weeks ago, and
I'll tell you it's on YouTube andit's on all the major podcasting platforms,
So yes for kids. But Ilooked at the demographics of who's been listening
to it so far, because Ihave been getting a lot of listeners,
and it's people between twenty five andthirty five or forty five. I'm figuring

(33:13):
they're listening to it with their kids, because it really is directed towards like
third to sixth grade, and it'smostly men I'm listening to. But it's
like these these guys who are inthe forty to fifty five age demographic watching
anstable. It's not really scary,it's just kind of fun and it's it's
very like tongue in cheek and supposedto be kind of funny. So anyway,

(33:37):
I'm really excited to talk to ournext presenters, Julie Wilson and Amy
Livingstone with Cheeky Chompers items for kids, which Richard and I will be buying
in a couple months because we havea grandchild on the way. Yay,
So please tell us all about cheekychompers, well, cheeky jumpers, is
a baby product company. We designand manufacture innovative baby products that make parents

(34:01):
lives easier, and it's a businessthat we started. I met Amy when
we were in our anti natal classwhen we were just about to have our
first babies. Then when the babieswere born and they were going through the
teething process, they kept throwing theirteethers on the ground. So we were
saying, I wish someone would inventa teather that stayed attached to the baby.
So we saw, why don't wedo that? So the two of

(34:22):
us went back to my house onenight we got rid of the babies with
the husbands. We sat with thebottle of wine and lots of coloring pins,
and we looked at wads and welooked at different ways that we could
get a teether attached to the babyin a way that would be really,
really useful. So that was ourfirst product and it was launched. It's
called the Necker Chew. But itwas really important for us right from the

(34:45):
start to have a business that wasthinking about the needs of a mom or
a parent of babies, because it'shard and we wanted to find solutions a
lot that would make their lives easier. So even from the start with the
necker chew, it's got a teetherat the end, so when it drops,
it doesn't fall on the floor,it just falls on the baby.
Well, that's absolutely brilliant. Ihad to say, I can't tell you

(35:05):
how many times I had to boilthose stupid things for my kids. That
is brilliant. What else do youhave? So we have a range of
different products now, so we've decidedto we look at everyday paarenting essentials and
just try and add an intuitive twistto help make those products either work harder
for you so you can buy less. You can you know, get one

(35:25):
product that does six different things ratherthan having to buy six different products.
So we have a range from ournecker chows, Julie explained, and then
like a comforter, which is likea lovey I think you call it in
the States. So pretty much everyparent will have a story about when their
baby lost that precious blanket that theycuddled into at night to get to sleep,
and you retrace your steps and youcan't find exactly the same one to

(35:49):
buy in the shops and you havea really upset child. So again taking
sort of something like that, makingit attachable so it can go around the
baby's rest or, it can goaround the straps of their car seat.
It's one of our other products.And we also have like a blanket that
stays attached to the buggy. Idon't know what you know, when you're
pushing your stroller in the States,your baby kicks its legs, so the

(36:09):
blanket falls off and gets stuck inthe wheels. So again, you can
attach this to the blanket or toyour baby carrier. So if you're you
know, a baby wearing carrier thatyou have your baby on your front and
you can attach the blanket onto that. So again, it just helps solve
small problems to make your life abit easier. So we have a range
of things now, all of whichare delivering that sort of helpful, intuitive

(36:31):
solution. Excellent and true. Youmust have a million questions because you're the
one with the little kids. Yeah, I'm going to be buying everything.
But like to that point, though, my son we were out and he
dropped his passy like four or fivetimes, and then I'm like, oh,
we can't give this back to him. We're out, Like he's not
gonna have a pacifier and he's gonnahave to cry it out. So that's

(36:52):
a genius idea. You are locatedin the UK, right, that's where
your headquarters are at. Obviously youship to you states. Either that or
Drew's going to be waiting a longtime for his product. Well do you
also ship around the world. Yeah, So we launched our business ten years
ago actually in the UK, andwe came up with the neckugue as an

(37:13):
innovative product that it wasn't used anywhereor developed or invented anywhere else. So
we had to be first to market. So we first went on Dragon's Den,
which is like the US Shark Tank, and even by the very nature
of that being a media program,it spread the word worldwide. So we
had to be first to market quitea lot of markets, and we did.
We traveled far and wide and haddistributors in different markets, which was

(37:36):
exciting and challenging at the time.But we're just launching into America and we
kind of saved the best to last. We've established the product range, we've
established the goods and the bads,and learned a lot over the last ten
years and now we're just launching.We launched them on the first of October.
So now yeah to the US,So, Drew, you will not
wait long? Did I see ifI read this right? I looked,

(37:58):
because I got the notification and you'reusing Shopify. Is that we're using for
fulfillment? Yeah? Awesome, awesome. Then it's going to get like tomorrow,
I'll have it. It'll be hereand I'll take a picture for you
before you So what have been someof the challenges. I can only imagine
what it's like to be on anational TV show and then have your product

(38:21):
just take off, and so you'vegot so many things to do because you
don't want to lose any momentum thatyou gained from that appearance. So what
were some of the challenges that youfaced during that period? Oh? Well,
I think, Drew, if wehad AI back then, so much
more efficient. Did you say,if you need something done, give it
to a busy person, And mygoodness, we had you know, obviously,

(38:43):
our product was developed through and needsand we were mums ourselves, so
we had At the time we launchedour business, we had one year olds,
I was pregnant with baby number two. We were still working in our
other jobs to try and fund startinga new company, so it was hectic,
and I think one of the oneof the our justest things was time
and learning. We've learned so muchas we've gone through this journey. Neither

(39:06):
of us had experience in manufacturing orretail. You know, we had to
phone supply a phone customer. SoJohn Lewis, big department store in the
UK. We tell the story ofthem saying that we really love your ideas.
We want to stock your products.What palette size do you deliver in
on and what's your barcode? Andwe were like, let us come back
to you on that. You know, if we had chat GPT, we

(39:27):
could be like, create me barcodesor tell me all about palette sizes.
We were like, we can deliverin on any palette size you'd like.
So lots of learning, yeah,lots of things along the way that we've
learned the hard way on so manythings. But it's you know, every
day's a school day, as theysay, and we're we're learning all the
time. That's great. One ofthe things that a lot of startups,
especially in the product sphere, findchallenging is finding somebody who can make their

(39:53):
products. Sometimes the company doesn't wantto work with small companies because the volumes
not high enough. So what werethe challenges there and how did you find
a company that you could trust.That's such a good question because it's so
fundamental to us that it's right andit's safe, and if a product's going

(40:14):
around at baby's neck and then ababy's mouth, then we have to be
and get it right every time.They can't have any mistakes. So for
us as moms, that was oneof the things that was so important.
Fundamentally, our values are we careand we genuinely care that this product,
whatever product on our range it is, it's really safe. So actually getting
the right partner in manufacturer has beenvital to us all the way along.

(40:34):
When we started, we started witha local factory luckily enough in Scotland.
We're based up in Edinburgh and Scotlandand we got a local factory for the
first two years and we still dosome manufacturing there too, but we extended
our logistics and network of manufacturing reallyto keep up with demand. But we've
kept the same absolute quality and safetyprinciples underlining it all. But there is

(40:55):
challenging. It's challenging sometimes to getthe product in the right place, the
right time, at the right price. So I think everybody that makes products
this has got the same challenge.But we also have to keep it fashion
forward, so we have to ensurethat what we're developing not only is functional,
but it's wearable and it's in theright tones and all of that,
so keeping up with that is importantas well. So yeah, various different

(41:17):
challenges, but we use a lotof our customer insight too to help us
to keep head of the game bothmanufacturing and on sort of design. Excellent.
I'm going to throw this to Kenya. Kenya, do you have a
question or comment. Well, I'mjust curious to know, like what is
the next phase of your line looklike, because you have several products out
right now, Like what does yourgrowth strategy look like going into the next

(41:38):
several years. Ideally, what wewant to be doing is moving with the
agent stage of the baby. Sofor us, it's fantastic type of market
that's constantly renewing. There's new babiesobviously being born every day, so that's
great that we always can find newcustomers, but we want to keep the
customers that we've got more than justfor their first couple of years of life,
so extending that range out and againjust taking that philosophy that underpins our

(42:00):
business, which is taking every dayof cental items and making them that bit
more intuitive and useful for parents.And that will be our mission as we
continue to kind of grow the rangeat the different ages of stagings. And
the other key thing I think isis the gross of baby registry and gifting
and understanding. Then a lot ofour products now we do gift products who

(42:22):
do beautiful gift boxes in the UKand that will be coming to the States.
It's important that people know this istheir gift of choice, and a
lot of people say that to usat baby showers or they choose us because
it's got that little intuitive twist thatmakes parents lives easier, so they really
like to sort of choose it asa gift product, not just for their
own babies. So that's a biggross area for us because then the market

(42:43):
gets bigger because it's not just parents, it's people who know the parent are
a new baby. I would loveto see what would happen if you took
all of your customer transactions for thepast trailing twelve months put them all into
something like chatchpt and said, listen, I want you to look at the
data I have here, identify trendswe don't see, and come up with
four or five objects or products thatwe can put out to maintain our margins,

(43:07):
but that will resonate with our customers. Also create me a content marketing
plan that will resonate with these people. Oh that is so smart. Here
we were at an event just yesterdayactually talking about what's next for us in
the use of AI, and that'sexactly It's about the insights. So we've
got lots of customer data, butit takes a lot of time and a
small team that we are to pullthat data together and then it's another job

(43:29):
to analyze it and to extract theuseful bits out of it and then decide
what you're doing with it. Andthat is where we see the opportunity with
the I for a company like ours, and when you've got small resources.
So cheeky Chompers, I love thatname. How did you come up with
that name? We used to callour babies our little cheeky jumpers. Anyway,

(43:50):
this has been really fun. Buthow do people find you to buy
your products? They look on cheekychompirs dot com and they look on Amazon
in the US, and we werein lots of mobile pop stores across the
US, and we're just in discussionswith lots of very good retailers that you
might know the names I'm going toreview. By the way, I'm going
because there's a bold I have.All the moms do the same exact thing

(44:14):
that will be chomper your best friend. He's a he's a what do they
call it? An ambassador for yourfriends? Have it? I want to
see you in the cheeky chompers.Okay, So now we're moving on to
another really wonderful I think invention likemovement. It's called Antonia's Promise. I'm

(44:37):
not reallyving sure what to call it, but it's just been a wonderful thing
that Antonia has been doing. SoAntonia Tamayo's here with us, please tell
us all about it. Thank youfor having me today. I am so
excited. So Antonia's Promise is aline of crosses that I created with God
to bring back love, light,hope and faith. And I created the

(44:57):
symbol within the cross and what itis is of a person bent over broken
in prayer on its knees and Iwas once that person, and through faith
and lots of prayer, I washealed. So Antonia's Promise is a true
story of healing and miracles, andthat's really what it is. And there's
so many layers and facets to it. The name of the company is Antonia's

(45:21):
Promise, and every time I talkabout it, I'm like, you know,
and Antonia's Promise, I'm so separatefrom it. But Antonia's Promise is
named Antonia's Promise. It was theday that I had asked Jesus for help
and a Jewish woman had seen menot well, and she had said to
me, maybe before you go tobed tonight, you make God a promise.

(45:42):
And I said, a promise Idon't understand, and she said,
yes, maybe if he helps youin some way, you'll do something for
him and he'll help you. AndI said, thank you, and I'll
pray for you, you pray forme. And it was that night that
I had my rosary tied in myhand that I had received and God had
healed me. And that was ontwo ten. The next day was the

(46:02):
Day of Miracles, the Lady ofLords. That's two eleven, and I
received a miracle to me, whichwas through the intercession of the Virgin Mary
through her son Jesus Christ. Godkept his promise and he had healed me.
And I am completely free of allthat I was and was going through
at the moment. And I hadto keep my promise. And that's why

(46:24):
Antonia's Promise has named Antonia's Promise.I love my company, I really do,
because I believe that it has helpedso many people in the past.
And I'm so driven because I seewhat it does and I see people smiling.
And I have a slogan that wetrademarked and it's we are all broken.

(46:45):
When I first trademarked this, youdidn't hear the word broken. Five
years ago, no one heard theword and now it's all over and it's
relatable. When I looked at thecross, you know, when I was
going through what I was going through, it was Jesus and it was just
regular cross, and I wanted toexplain that I was once broken and it
was through prayer that I was healed. And I had gone to this concert

(47:08):
and then I just couldn't stop thinkingof this idea. I think I was
just going through a really hard time. Medically, I wasn't well, and
I do have a tumor in thefourth ventricle of my brain that I needed
surgery on. And the day thatI made the promise was of that surgery
to not happen or to be takenaway, and in return I would spread

(47:30):
love and light as a vessel forGod. And I never received the surgery,
and I received the news. Imade the promise on two ten,
and on two eleven I got thenews by my doctor. Hey guess what
I got. You know the fullstories online. But your blood looks great
and everything looks great, and thetumor didn't grow, and I got to

(47:51):
go home. And here I amlater, and I feel like this tumor's
frozen in time. My symptoms aregone. All the things that I was
feeling or gone. And I justgo back every year and it's like,
Okay, great, great, billa hell, go home. And who
wants to have surgery on their brain? Not I? Right, Well,
I want to go to Kenya,Kenya. Do you remember the first time

(48:12):
Antonia came on the show, cameinto the studio. I do, and
I remember I think it was duringCOVID. I was having a really rough
day and you had sent me acrossin the mail and I received it and
I opened it up and I justwept, because sometimes you just need like
something to remind you that God hearsyou and sees you and like knows where

(48:34):
you're at. So that's what Ithink that your product represents. It represents
hope. It symbolizes and reminds peoplethat God is there and he's close by.
So I want to thank you forthat, because I don't know if
you realize how much it impacted methat day, but it needed to show
up when it needed to show up, and I'm thankful that it did.
I'm grateful you said that. Butwhen I met you, I only had

(48:54):
a story, which was my veryfirst time, and I got my prototype
and I showed it to you monthslater because I felt the spiritual connection with
you so greatly, and I feltthis pull. I'm like, I have
to send her the cross. That'swhen you receive the cross, the real
packaging and everything, and I wasso excited, and you had given me

(49:16):
a testimony and I needed that testimonymore than you needed that cross, and
we both needed it. But that'swhat those crosses did for so many people.
And that's what fueled me, andI knew I had something really beautiful
and amazing. And every time Ispoke about people, they still want the
cross. I'm like, they're outof stock, but I have, and

(49:37):
they're like, no, no,no, I want the cross. And
I've grown and I stopped and Isaid, I'm going to table this.
It's not working. I'm not makingany and then I got a knock on
the door, which was an emailI refer to, and my patent came
through. And I was talking tomy sister one night and I'm like,
oh, just pray through it.And she goes pray through it and I'm

(49:59):
like yeah, I'm like she's like, I love that. So for Christmas
of last year, I made allof these mugs that you have, Elizabeth,
and I made twelve of them andI gave him out for Christmas and
they say pray through it and it'ssnowbold. I'm like, okay, I'm
going to redo this again. I'mgonna put my website back up and I'm
going to do this. And nowI have all this merch online and people

(50:21):
love it and you brought gifts,you did something. Can I open it?
Yeah? I think to open air. Yeah, so let me hurry
up and do it so it's it'snot so suspenseful. Oh this is so
nice. I see, I knewit was going to make me cry.
Okay, put it to the campFor those of you who can't see it,
it says I want to read yourstory, right, and it's a

(50:43):
journal and it's just going to bemy story. So thank you. This
is inspiring to me because I dowant to just journal and I do want
to like share my story. Weall have a story, right, and
that's what God does. He usesour testimony and our journey to help other
people. So thank you for this. I really welcome appreciate this, and
I appreciate that you appreciate it becausethat's what fuels me and motivates me to

(51:05):
keep doing and making. And somepeople, you know, need to be
reminded to pray or some people can'trelate, and you know, waking up
in the morning and having a cupof coffee and maybe saying, you know,
pray through it or it's gonna beokay, and it's relatable. I
have to share something that I amcompelled to say. A couple of weeks
ago, I made the promise ontwo ten. I received a miracle on

(51:29):
two eleven, which is Lady aLord's Day of Miracles Philippines. Two ten
is a Bible verse. Don't quoteme because I'd be wrong, But I
just made a shirt says in thatevery name of Jesus shall bow and earth,
yes, yes, please help me. Well it's it says in God's

(51:51):
word that every knee will bow tothe name of Jesus. Amen, yeah,
and every tongue will confess yes,thank you. And I'm like,
I made the ten. This isa person on their knee. Like I'm
just like, you know, Ijust keep getting signs that I'm on the
right path, right, Like hecan't come down and speak to me,
although I feel that Jesus does.But it's through helping others that I'm fueled

(52:15):
and I feel happy. And thisis very full circle for everyone, right,
Like even this show, Like Ithink about all the testimonies and the
stories that have come from this platform, and I want to thank Richard and
Elizabeth for believing in this for allthese years. I mean, the opportunities
that you've given to people to comeup here to share their story and their
journey, and you know, networkand meet people. It's all been this

(52:35):
divine connection that has I felt like, helped elevate a lot of people.
So thank you guys. I lovethat story. How do people hear that
story that you just told us?Like? How are you telling that across
every channel? I was actually veryvery fortunate to meet the Gearhart to introduce
me to a woman by the nameAlisa Askalie, and I actually got the
privilege to go to a studio andshare my story segments and it's on YouTube

(53:02):
if you want to hear the story. I'm very grateful because you know,
sometimes I don't know what I'm doingand I'm like, okay, I'm being
you know, if God opens thedoors ken you has heard me say I'm
going to walk through it. AndLisa's like, let's tell your story on
TV and I'm like, okay,So I went to the studio and now

(53:22):
it's on YouTube, so that's whereyou can hear it. I would love
to see you do these in YouTubeshorts, just because that's what the algorithm
is pushing right now. You wereto tell these stories and Okay, I'm
gonna put AI in here and it'snot going to dehumanize you. I promise.
Okay, but if you were toupload a transcript of one of these
videos into AI and say, helpme create tenn small twenty five second clips

(53:45):
and give me ideas for the nextone, And now I can see you
doing this entire thing where every singleday you're just there listen to Antonia's promises.
This and God's promised to you isthat today, no matter what you're
going through, you're gonna be okay. Yeah, this is what I love
about AI. As a simple person, I'm one little person. I look
at myself all the time as onelittle fish. God multiply me, and

(54:07):
then here you are, and hereyou are Kenya and Richard and Elizabeth.
You know I'm on this journey aloneand I do need help. I need
people like yourself and the Gear Heartsand Kenya to help me along the way.
And I think that's a fabulous idea. And I think I need my
own podcast too. Yeah you should. It gets addictive though, because now
like I have three of them.Yeah, on't stop. Well, I

(54:31):
think it's great. I love thefact that you've expanded your product line beyond
just the necklace. I think thatis so smart because I think the appeal
of the cross and the story.It's not just in the necklace, although
I do think that the necklace issort of the foundation, and certainly it's

(54:51):
a beautiful piece. You really shouldgo to our website and see this.
It's so beautiful. But there's othertypes of merchandise. I can take this
message forward and a time when peoplereally need hope, there's a lot going
on. Yeah, yeah, sotell us about the cross on this cup
one more time for social media.This is the cross. There's a break

(55:12):
in the cross and it's of aperson on their hands and knees in prayer.
And I wanted to create something thatwas relatable to show how I was
once broken and through prayer, Iwas healed. And it's of a person
bent in prayer. So how dopeople find your merch You can go to
www. Dot Antonia's promise dot comand that's a N T O N I

(55:35):
A S P R O M IS E. You're listening to Passage to
Profit the Road to Entrepreneurship with RichardElizabeth Gearhart, our special guest Drew Thompson,
and our wonderful presenters, and we'llbe right back. I'm Richard Gearheart,
of Gearheart Law. We specialize inpatents, trademarks and copyrights. We
love working with entrepreneurs and here's ourclient, Anya, to tell you what
it's like working with us. AnyaHi, I'm Anya the founder of Happy

(56:00):
Bond and we've been with Gerhard Lawfor about six years. They followed our
whole patent and trademark journey and beextremely happy that we had them at our
side, especially because our product isa pet collagen that has now two patents
thanks to them for the joint ofthe pats and a new dog food that
is extremely new and has a processthat is protected through their help. We

(56:22):
really have to thank them for guidingus through the whole process and as a
startup, made it possible for usto do that. Thank you, Anya.
So. To learn more about patents, go to learn more about patents
dot com and download our free entrepreneursGuide to Patents. That's learn more about
Patents dot Com. It's Passage toProfit. Now it's time for Noah's retrospective.

(56:45):
Noah Fleischmann is our producer here atPassage to Profit, and he never
stops trying to make sense of thefuture by looking at the past. Back
in nineteen ninety three, it wasall about but coming of the information super
Highway. I don't think though,that anybody really thought a lot about the
super tie ups and super accidents youcan have on a super highway. Well,
search engines seem to have accomplished alot in the ensuing years, but

(57:07):
there's still a lot of basic questionsthat have gone unanswered to this day,
even with the search engines and theInternet. For example, was young David
Sarnoff, future president of NBC,actually in Wanamaker's department store on the night
of the Titanic pulling in those signals? Who actually wrote the theme for the
four to thirty movie? Was itWalter Reim or was it Joe Riposo?

(57:28):
We still don't know. It's greathaving those search engines and answers in front
of you like a teacher's answer keyall the time. But truth is,
we need to exercise our right ascitizens, our right to want to know,
our right to research, and ourright to always stay interested. Now
more, with Richard and Elizabeth passageto profit, we have our amazing question.

(57:52):
Yes from Elizabeth, this might bekind of a dumb question for jo
Thompson, who's an AI consultant.And by the way, his website is
drewt Co and he has AI MadeSimple as his podcast. But Drew,
what is the latest innovation you're usingin your business AI? And what's the
one we're all going to be usingAI each one has. I mean,

(58:14):
if you go back and listen toactually my second episode on the podcast,
I talk about how each AI fitsinto a different part of your life.
Chat is more of the analytics andthe data right that we are talking about
for your customers to talk about.Product Claude is more of my brainstorming,
right. And then we have PI, which is my marriage therapist. I'm
joking, but it's my personal freecounselor hear it that way. So some

(58:37):
companies I think it works really wellwith. But I was going to ask
you, do you think it's goingto put podcasters out of business? Why?
Because they can generate voices with AInow, which is really cool.
If you go to descript dot com, they have a new voice synthesizer AI
where I read to it for aboutan hour and then all of a sudden
it knows my voice and the canclone it with insane accuracy, and now

(58:57):
it's me reading it with all ofmy different books intonations. It's freaky,
but I don't think it's going toput podcasters out of business because this is
not just education, this is entertainment. We watched this because we know,
like and trust the people we listento, right, Julie Wilson and Amy
Livingstone, what innovation are you guysusing in your business in terms of using
something new and innovative. The informationthat we've just been gathering around AI is

(59:21):
definitely we're we're looking to go moretowards and understand more. So we'll be
cheating into your podcast, but definitelyunderstanding and harnessing the opportunity to around that
for sure, for data, forinsights, for product development, and for
streamlining and tasks, which in asmall team is so important. So Antonia,
any innovation that you're using that youweren't using like a year or two

(59:44):
ago. I'm back on Instagram,Facebook, just getting the word out if
that's important, and I help peopleall day long. Okay, Kenya Gibson,
what's the latest innovation you're using?Well, I'm going to start.
You'll be shocked to hear this.Drew using chat GP to write my podcast
descriptions because it's not my favorite thingto do. I thought it was a

(01:00:14):
lost cause. Richard Gearhart of gearHeart Law, what's the latest innovation you're
using listening to podcasts. I've beenlistening to motivational podcasts a lot lately,
and I feel a lot more personallyproductive because I've been on this track.
For me, I use a lotof little programs all over the place.

(01:00:36):
Drew. You told me about onewhen you gave your presentation at the Chamber.
Canva is licensing a technology from acompany run WAML, which they are
the leader in AI video. Itreally is a fun new tool. So
I love little things like that becausethat makes it so much easier. Just
just wait until you guys see yourvideos now, Elizabeth has the secret.
Oh yeah, so I have anew way to market the passage to profit
videos. But I'm not going totell anybody about it. No, that's

(01:00:58):
our secret. Sass could put catsin my picture. Do you have cats,
Drew? No? Do you havedogs? Oh? I do?
I have one hundred and forty fivepound bull Mastiff. What Danielle Woolly and
I say about the Cat podcast iswe love all animals, but we don't
want to live with any other animalsexcept cats. Those are the only ones
we'll live with. Well. Unfortunately, now it's time for us to sign

(01:01:19):
off. It's been an amazing show. I think I've had so much fun,
and before we go, I'd liketo thank the Passage to Profit team,
Noah Fleischman, our producer, AliciaMorrissey, our program director. Our
podcast can be found tomorrow anywhere youfind your podcasts. Just look for the
Passage to Profit Show and you canfind us on Instagram and threads at Passage

(01:01:39):
to Profit Show and Twitter, orif you're even more up to date,
x at Passage to Profit and onour YouTube channel. Lise also join us
on our new Facebook group search forPassage to Profit Show Listener Community, a
new community space for our listeners andguests where you can post questions that you
would like answered on the show andinteract with a Passage to Profit team.

(01:02:01):
And remember, while the information onthis program is believed to be correct,
never take a legal step without checkingwith your legal professional first. Gearheart Law
is here for your patent, trademarkand copyright needs. You can find us
at gearheartlaw dot com and contact usfor free consultation. Take care everybody.
Thanks for listening, and we'll beback next week. The proceeding was a

(01:02:30):
paid podcast. iHeartRadio's hosting of thispodcast constitutes neither an endorsement of the products
offered or the ideas expressed