Entrepreneurs: Building Big Dreams from Small Beginnings with John A. Brink + Others

Episode Transcript

Speaker 1 (00:00):
I was very good at writing, but not reading.

Speaker 2 (00:04):
The solvey is going to be technology.

Speaker 3 (00:06):
We are definitely doing school differently.

Speaker 4 (00:08):
I'm Richard Gearhart and I'm Elizabeth Gearhart. You just heard
some snippets from our show. It was a great one.
Stay tuned to hear tips about how you can start
your business.

Speaker 5 (00:19):
Ramping up your business. The time is near. You've given
it hard, now get it in gear. It's Passage to
Profit with Richard and Elizabeth Gearhart.

Speaker 6 (00:30):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.

Speaker 4 (00:38):
And I'm Elizabeth Gearhart. Not an attorney, but I do
marketing for Gearheart Law and I have my own startups
in podcasts.

Speaker 6 (00:44):
Welcome to Passage to Profit, the Road to Entrepreneurship, where
we talk with entrepreneurs and celebrities who tell their stories
about their business journey and also share helpful insights about
the successes that they've had.

Speaker 4 (00:56):
Did you know that two in five Americans want to
start new business or our business owners. We have lots
of information to help them too.

Speaker 6 (01:04):
And we also talk a little about the intellectual property
that helps them flourish. We have a super special guest,
John ay Brink. He's the CEO of the Briin Group
of companies. He's a best selling author, podcast host, philanthropist
and educator, so really looking forward to working with him.

Speaker 4 (01:22):
And then we have two amazing people making the world
a better place by doing things a little bit better.
Neil Kashaw has care Yaya, which helps older people stay
in their homes and get quality care. And Aman Kassel's
Eleen has kind Academy micro schools. She's going to be
talking about how she's changing the look of education. Really

(01:44):
excited to hear from both of them.

Speaker 6 (01:45):
That's great. But before we get to our distinguished guests,
it's time for your new business Journey. Two and five
Americans want to start a new business or are already
business owners, and they have questions about entrepreneurship. We always
like to ask our pan panel some questions that our
listeners like to hear about. So today's question is what

(02:05):
is an essential mindset shift for aspiring entrepreneurs? So, once
you become an entrepreneur, it requires a different perspective and
a different view, and so we'd like to hear from
our panel, what's that all about. So John tell us
what kind of shift do entrepreneurs need to make mentally

(02:26):
in order to be successful?

Speaker 7 (02:27):
One thing to be entrepreneurs, Richard, is that some people
have the idea that what entrepreneurs do and successful business
people do, they plan holidays and bring money to the bank.

Speaker 8 (02:41):
That's mainly what they do.

Speaker 1 (02:42):
The opposite, obviously, is the truth.

Speaker 7 (02:45):
You have to especially at the beginning, you have to
learn to sleep fast and work long hours. So I
always said that I work twenty four to seven and
I sleep fast. So that's when I did the first
thirty years of my entrepreneurial journey.

Speaker 6 (03:02):
That's great advice. How did you learn to sleep fast?

Speaker 7 (03:06):
The company called on me and said, hey, we want
you here at you know, four o'clock in the morning.

Speaker 4 (03:11):
For anyone that's had a new baby in their family,
it kind of sounds like the same thing.

Speaker 6 (03:16):
It likes eas Thanks for that, Neil. Mindset shift.

Speaker 2 (03:20):
I think the biggest mindset shift is don't think that
you are going to entrepreneurship to be your own boss.
Think you're going to serve others. You know, that's a reality.
A lot of times people realize when they get into it,
is that you don't control things. You actually need to
serve people who are going to use your product or service.
So you're serving them, and what do they need. You're
going to be serving the people you work with or

(03:41):
that work for you, and what kind of environment can
you create the people that are stakeholders in your business,
that are investing in you or buying products from me
and supporting you. So I think if you think about
it with that of mindset, it really kind of frees
up creativity and starts making you think, Okay, let me
design solutions, get feedback. Okay, they want this, they want this.
But I think that's a thing a lot of people
just think, O, I'm going to be entreprenurship, I'm going
to be my own boss. No, it's like you're actually

(04:03):
going and there's certain other people and in fact, they're
going to be your loss.

Speaker 6 (04:06):
What an amazing point. That was excellent image. Welcome to
the shows and tell us what do you think?

Speaker 3 (04:12):
Yeah?

Speaker 9 (04:12):
I think the big one is failure, Like learning that
I really had to everyone was like, yeah, I really
had to get very comfortable with failing and failing forward
and just understanding that that was a part of it.

Speaker 3 (04:22):
And I had to learn from it.

Speaker 9 (04:23):
But there are plenty of days that I failed constantly,
and the beginning is all about bailing and learning and
getting feedback and doing better at the next time and
not giving up.

Speaker 6 (04:30):
That's a great point. We all make a lot of mistakes.
I often tell my team that I've made more mistakes
and cost our firm more money than all of them combined.
You know, it's just part of the game.

Speaker 4 (04:41):
I think you have to be prepared for the shock
of not getting a regular paycheck.

Speaker 6 (04:47):
Yeah, you have to toughen up. You know, when you're
an entrepreneur, you're directly interfacing with the world. There's no
corporate shield there protecting you. You have to deal and
you have to negotiate and they have to push. Those
are important skills, and I think it's toughening up and
just really being able to write out the ups and downs.

(05:10):
It's always good for our audience to hear some of
the things that they have to factor in when they're
making a decision about starting their own business. So now
it's time for our future guests, John A.

Speaker 8 (05:21):
Brink.

Speaker 6 (05:21):
I had the good fortune of being on John's podcast
a while ago. It was one of the best podcasts
i'd ever been on. It got a lot of attention too,
and I think it's just John had such an amazing
way of conducting the whole program, such an engaging guy.
So welcome John, So nice to see you. Maybe you
could talk a little bit about your childhood. I remember

(05:42):
you told us a story about starting out in Europe,
and so maybe you can enlighten our audience.

Speaker 7 (05:47):
Sure it's you, Dan Elizabeth is that I was born
in nineteen forty November the first, nineteen forty, and obviously
in I was born in Holland, in northeastern part of Holland.
For the war and so you know, things were pretty tough.
Ben Hitler decided that he would take over Europe and invaded.

Speaker 8 (06:09):
Miter Blitz Creek, Holland.

Speaker 7 (06:12):
My mom and dad were married in nineteen thirty eight.
They had a boy and a girl, fairy quickly, and
then in April of nineteen forty, my dad was called
into the Dutch army and the last time they heard
from him or saw him was just before the bombing
of Rotterdam and thousands and thousands of people died. They

(06:34):
would not know for five years if he had survived.
That said, the Foundation for what happened next. We had
my mom pregnant with me and had a little girl
and a little boy, and things were tough for her,
but they were tough for everybody around her as well,
so he was pretty much on it all.

Speaker 8 (06:54):
The first thing that I remember when I was three
and a half.

Speaker 7 (06:56):
Years old was bombers overhead bombing Germany and that infrastructure
and again think northeastern Holland, the northwestern side of Germany
at Braman Keel Hamburg, and they were bombing that infrastructure
that built weapons, and my mom used to take us

(07:17):
outside because she felt safer outside than inside. And the
distance we saw the sky being red from all the fires.
So that's what I remember even still today, the sound
of two under three on the planes of bombers in
the air. The next thing that I remember is that

(07:38):
the winter of nineteen forty four was called the hunger winter,
is where they had cut off all the food.

Speaker 8 (07:46):
And then my.

Speaker 7 (07:48):
Brother, my sister and myself I was four years old
then four and a half years old, and they were
five and a half and six. We would go every morning,
we would go to the railroad yards and pick up
any thing edible and burnable. The reason that we did
as kids is the Germans wouldn't shoot us, they would
Buddhist one. But b be back the following day. The

(08:10):
next thing that I remembered then it was then the
coldest winter on record, and I can still even today
feel the hunger eighty years.

Speaker 8 (08:20):
Later in the cold.

Speaker 7 (08:22):
And the next thing that changed my life is we
were liberated by the Canadian Army as part of the
Allied forces in April the twelve, nineteen forty five, and
it made such an impression on me that I knew
from that time for five years old, I would go
to the land of my heroes, Canada, and I did that.

Speaker 8 (08:46):
Then I was gonna go.

Speaker 7 (08:47):
When I was seventeen, was dafted into the Dutch Air
Force for two years and they said I was too
young at that point, and then Boss and the Air
Force for two years, and then I left Holland. And
I want to start with nothing, and I had the
other dream of I wanted to build a limber mill.
The reason that I wanted to build a limber mill

(09:08):
is back my dad worked in the lumber before that,
and so did my grandfather was a master carpenter. That
was my dream and so I wanted to start with nothing.
I had one suitcase, three books, two sets of clothes,
and little money. I took the plane to Montreal, took
the train across Canada. Oh my god, that's a long way,

(09:29):
four days fives, and then arrived in Vancouver. Couldn't speak
the language, didn't know sould, didn't have any family. Fortunately,
there was a German fella that worked there. I told them,
but I wanted to I wanted to build a sawmill,
limber mill. He said, go to Prince George, five hundred
miles north, and I did that. When I came off

(09:50):
the bus, I had my suitcase, three books, two sets
of clothes. I counted my money three times. I had
twenty five dollars and forty seven. But I did have
lots of attitude. I always have been an optimist, no
matter what passion, work ethic.

Speaker 8 (10:07):
I work harder than anybody.

Speaker 7 (10:08):
Even still today at eighty two, I get up at
five point thirty in the morning and I always think
I'm late.

Speaker 8 (10:14):
I always make my bed.

Speaker 4 (10:15):
Can I just say something?

Speaker 2 (10:16):
So?

Speaker 4 (10:17):
John held up a little plaque that he had made.
It's about the size of a book that had all
that information on there.

Speaker 6 (10:24):
Johnny Brink, he's the CEO of the Bin group of companies.
Let me ask you a question, what is it about
your childhood and your upbringing that brought you to where
you are today?

Speaker 8 (10:38):
PTSD is still part of me today.

Speaker 7 (10:40):
And then the other part, the fear of losing that
family that are the parent that we had at least
during the war, is the end of child best part
of me as well, and so from there on end.
The other part that probably affected me, but I already was,
and that will come up, is that I was not
such success story academically. I failed grade three and I

(11:04):
failed grade seven three times. It would take then till
I was sixty two that I was diagnosed with ADHD.

Speaker 8 (11:13):
I wrote a book about that.

Speaker 7 (11:15):
Actually ADSD unlocked, and so I didn't know that then.
But so I was so determined about being successful. Going
to Canada, I was going to build a lumber mill,
but I wanted to start with nothing, and so.

Speaker 8 (11:31):
Started as a clean up man.

Speaker 7 (11:33):
Came to Brant George here, and obviously I have a
lumber mill, several of them right now, ten other companies
of all kinds of different descriptions. So what probably drove
me is probably the foundation of what happened then during
the war, and then having challenges because I failed grade three,

(11:54):
failed grade seven, was kind of looked at, he must
be dumb or stupid, or what do we do is
this guy I sent him to Some people said to
my parents, maybe send him to a mentally challenged school.
He said, no, we're not going to do that, So
we'll train him to become a craftsman. So they sent
me to a furniture factory, and in the evening I

(12:16):
would become a furniture maker. But the interesting part about
me was that I have an amazing memory, and I
was very good at writing, but not reading. I was
adhd and had dyslexia, and so I was very good
at writing, and I was very good at numbers.

Speaker 8 (12:37):
And I've always been like that.

Speaker 7 (12:39):
And then determination staying the course, I already did that
when I was young. I already was entrepreneurial. Soul papers
did this. I was already then entrepreneurial. So for me,
I wanted to make it really difficult because I still
fell deep down, is I'm different than the others?

Speaker 8 (12:59):
Why is that? So?

Speaker 7 (13:01):
It obviously took me till I was sixty two, when
I was already diagnosed with ADHD.

Speaker 4 (13:07):
I think a lot of people have things they need
to overcome. I love what you did because some people
will say, oh, pity, poor me, I'm the victim because
I have this, and other people will say, I have
this and I'm going to live my life and conquer
it anyway. I think that's the best attitude to.

Speaker 7 (13:22):
Have, and everything is possible. That's the attitude that I have.
And staying the course, you know, never give up and
starting with nothing. Is that success probably is staying the
course in most cases. And determination be a dream or
dream big and then pursue it, never give up. And

(13:43):
I still do that today.

Speaker 6 (13:45):
So let me ask about some of the other people
that you've interviewed on your podcast. I know you've probably
got something like three hundred and fifty three hundred and
sixty episodes out there. Do most of the people that
you've interviewed have early childhood challenges that sort of spurred
them on to success.

Speaker 7 (14:04):
I believe it is common, Richard, but that's not what
we seeking out. We are booking through a pot match,
and I interview people from a variety of different areas.
It's not limited to one or the other. But amazingly,
there are a lot of people that have challenges and

(14:25):
a lot of people that find inspiration maybe and what
I did and my pursuit. And so that's what is
the beauty of podcasting is because as we are sitting
here you in New York, ME and Central British Columbia, Canada,
we already know hundreds of thousands of people are watching
us from around the world.

Speaker 1 (14:45):
It's amazing. The new media Israeli podcasting.

Speaker 4 (14:50):
And video podcasting is becoming huge too. And so that
leads me into something else because I see there's a
book behind you called Living I'm Dying Old written by
you for listeners.

Speaker 6 (15:04):
He's showing up a book where he's doing this muscleman
pose right and his biceps are bulging out of his arms.
You have quite a set of guns there, Jah.

Speaker 7 (15:13):
I'm the oldest competitive bodybuilding in North America.

Speaker 4 (15:17):
I think that for an entrepreneur or any business person,
I think being in good health really helps a lot.

Speaker 1 (15:22):
Right, it's critical right.

Speaker 8 (15:23):
At any age.

Speaker 7 (15:25):
But I say my foundation is attitude, passion, work ethic
but will follow his success r at any age.

Speaker 4 (15:33):
So how did you discipline yourself to stay in such
good shape and what's your diet like.

Speaker 7 (15:38):
That's the interesting question, Elizabeth, that you asked that because
my wife is vegetarian. I didn't listen as well as
I should. I could have until I got a close
call when I was sixty eight and I had a
case of divetic eliitis. That is the rupture of your
colon where the toxins get through your body and you

(16:00):
have about forty eight hours to fix it or otherwise
it's going to be very bad for you. Twok twenty centimeters.

Speaker 8 (16:07):
Out of my colon.

Speaker 7 (16:08):
I came disclosed, the dog said. The following day, he said, hey, John,
you came disclosed. So from that point forward, I knew
I had to do. Before that, I was just like
everybody else. At the end of the year, we say
we're going to do this and that, and then I'm
going to buy a membership to the gym, and then
two weeks later, I can find one hundred reasons why
I'm too busy.

Speaker 8 (16:28):
To go to the gym.

Speaker 7 (16:30):
And so I knew I had to get serious about this,
and I had to get serious about diets. And so
that's what I did. And so now fifteen years later,
and in the meantime, I was already starting then at
sixty nine going to the gym. After going to the gym,
he said, trainer for about six years, somebody came up

(16:51):
to us and say, hey, John, have you ever thought
about competing? I said me, really, and so I did,
And so I came in second budy thirty in Physique,
Northern BC. Work by way all the way to the
Nationals and to the Arnolds. I want to go to
the Arnolds in twenty twenty five and I'm eighty five,
And so does the diet. Obviously, I started paying more

(17:14):
attention to my wife and I started listening better. So
amazingly I do all the shopping. So if I go
to a grocery store, I go through the outside of
the grocery store because on the inside is all the
prepared food that I don't know what is in it.
So we being very consciously precise about diet. And I
love it. I love going to the gym, and I'm

(17:36):
still very active in it in terms of diet is important.

Speaker 8 (17:40):
And I am a vagan and.

Speaker 7 (17:43):
Probably eighty twenty or ninety ten maybe even And I
love it because once you get used to it and
you start understanding it, it can be very tasty. It
does not have to be you're missing something, but it
helps your fitness and obviously.

Speaker 8 (18:02):
Your your health.

Speaker 7 (18:04):
And you know, with age, it's not about the number,
it's about quality of life. And a lot of people
in the last decade of their life is usually when
they become ill or sick, and they have a whole
handful of pills that are fixed one thing, but probably
create problems and other areas, and you know, on and

(18:25):
on and on and on.

Speaker 1 (18:26):
So quality of life at any stage.

Speaker 7 (18:29):
And for me, the reason that I wrote the book
obviously that you can do this at any age because
I started fifteen years ago. Then I have a sixty
eight and got a case of diver chicolitis and then
I was lucky. I'm not suggesting that anybody should wait,
because quality of life is critically important and it gives

(18:51):
me the reward. Now at my age, I have ten
different companies.

Speaker 8 (18:55):
I'm very active.

Speaker 7 (18:57):
I'm an author and I've work on my sixth book,
and then I'm a very active podcaster. You know, we
top month present globally and I think we got six
hundred and fifty thousand subscribers on YouTube and so we
FA active India and I love.

Speaker 6 (19:13):
That Johnny Brink. He's the CEO of the Brink Group
of companies. He's a best selling author, podcast host, philanthropist,
and educator. You're listening to Passage to Profit with Richard
and Elizabeth Gerhart. Stay tuned for Secrets of the Entrepreneurial
Mind coming up later in the show.

Speaker 8 (19:31):
We'll be right back.

Speaker 10 (19:32):
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about two years ago. Bill was in a lot of pain.
He dealt with his pain by taking the percocets as
doctor prescribed for him. Bill took more and more and
more of them to help with the pain. So one
day the prescriptions weren't enough to get rid of Bill's pain.

(19:53):
Then one day Bill found someone to help him get
rid of the pain with illegal drugs he didn't need
a prescription for best forward to today, Bill lost his job
and his family. The only thing he does have is
his drug dealer. If you know Bill's story and you
don't want to end up like Bill, call the Detox
and Treatment Helpline right now to get away and get treatment.

(20:16):
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Speaker 5 (21:32):
Now back to Passage to Profit once again, Richard and
Elizabeth Gearhart.

Speaker 4 (21:37):
And our special guest John A. Brink. We just had
a fabulous discussion with him, but it's not over yet.
I want to dig deep into what he's doing and
find out how he is able to simultaneously run a
number of different companies and how he keeps them all afloat,
John please enlighten us.

Speaker 7 (21:54):
I've started obviously already you had the background office side
of it is nothing. And then I had to find
a niche in the marketplace. So I did that on
my initial company, Brankforce Products Ltd, now part of the
Bank Group of companies. I didn't have much money when
I started it either, but did a good business plan
and then convince somebody to lend me twenty five thousand

(22:17):
dollars to start this company with three employees on a
new product that became very very successful through all the
ups and downs. That is fifty years ago and business
for fifty years. But I'm one of those people now
that hell do people a lot of times listen to
because of the different approach.

Speaker 6 (22:37):
Johnny Brinks, CEO of the Brink Group of companies, John,
can you tell our listeners where they can reach you?

Speaker 7 (22:44):
Jum a as an errand Ar E n d or
Adam Brink dot com.

Speaker 6 (22:51):
I really recommend subscribing to his podcast channel. Just the
wealth of information, lots of great personalities, and it's a
real gold mine. And of course you get to hear
more of John Brink and his views on the.

Speaker 4 (23:05):
World passage to profit with Richard Elizabeth Gearhart.

Speaker 6 (23:09):
So now it is time for intellectual property news. We're
going to do a little bit of a departure. We're
not actually going to talk about patents' trademarks of copyrights.
We're going to talk about an intellectual property court. This
is a timely topic because we're kind of talking about maturity,
and we have John here, who's a great example of

(23:30):
someone who just keeps on going. Well, there's another person
in the court system who also keeps on going. Her
name is Judge Newman, and she has been a judge
in this court, this intellectual property court, for over fifty years,
and she's ninety seven years old, which is amazing, and
everyone who interacts with her says that she's sharp as

(23:52):
attack she's still able to write good judicial opinions, she
understands the law. Yet the chief judge of the court,
for some reason, believes that she should be retired. Right,
that's chief Justice. More, they can't fire her because she's
been appointed for life, right, And it creates kind of
an interesting debate. If somebody is capable, should they be

(24:14):
allowed to continue or should we let other people take
her spot? How do we do that?

Speaker 4 (24:20):
So I just want to say this came from IP Watchdog,
and this article is written by Judge Paul Mitchell. He's retired,
but there's a quote at the beginning of the article
and says, to be sure, the public needs to be
protected from incapable judges, whatever their age. But absent a
search for truth in a trial like proceeding, how can
one determine either the chief's motivations or Judge Newman's competence.

(24:43):
So it's kind of like one person gets to decide,
you know, it's not for you to retire.

Speaker 6 (24:47):
Sorry, she's undergoing competency tests and she's passed them. Anyway,
I personally, I guess I have to take the position
since I'm probably closer to her age bracket than my
teenage years, that we should really focus on ability and competence,
and as our population ages, people are becoming more and
more capable and competent, and we shouldn't necessarily be drawing

(25:11):
arbitrary lines. But I wanted to turn this over the
panel and see what your opinions are.

Speaker 2 (25:16):
Neil, I work in the aging field every day, you know,
and help tons of older Americans, And I think one,
you should never kind of force somebody out of a position,
because I think a lot of times people find purpose
and meeting and I think they'll correlate that with life expectancy.
You know, if you have somebody who's doing work that
they like and they're thriving in at the age of
ninety seven, and you suddenly remove them from that, you know,
you really create a psychological devastation in the person. So

(25:39):
I think, if they're competent and doing a good job,
sure let them keep working. And then I think the
second thing that we need to ensure as a society
is that as we have a rapidly aging population, we
need to ensure a lot of growth in our economy
so that younger and middle aged people still feel like, hey,
I can be a judge one day and I can
have the CEO position that these companies open up and
the person is just going to keep the position forever.

(25:59):
So I think by ensuring growth, you also create new
opportunities for the generations behind them.

Speaker 4 (26:03):
That's a really good point.

Speaker 6 (26:05):
So, Emman, what are your thoughts on this topic.

Speaker 9 (26:07):
I think that absolutely if people can still do the
job if they've taken the competency test.

Speaker 3 (26:11):
And this is not a my opinion versus your opinion, Like, let's.

Speaker 9 (26:14):
Look at the test, let's look at the data, and
if it comes down to a I just don't think
that they should be up there without any evidence.

Speaker 3 (26:21):
That is not a good place to be. That is
really a slippery slope.

Speaker 9 (26:25):
If she's put up there for life, she really should
be up there for like And that's the way that
it's been unless you want to change that law.

Speaker 3 (26:29):
And that's a whole other conversation to have.

Speaker 11 (26:31):
So it is kind of a political issue for judges.
John Well, that's exactly what I would say. And I'm
in Canada, obviously you're in the United States. Baby, watch
you guys very closely.

Speaker 4 (26:42):
Who gets to decide, that's the question. Who gets to
decide when you're no longer useful to society, and you
should be put out to pass here to put it blind.
And in this case, one person decided, but the constitution
says otherwise.

Speaker 6 (26:55):
In any case, it's time for another commercial break. You're
listening to Passage to Profit, nationally syndicated, heard on thirty
eight stations across the United States. We're also in the
top three percent of podcasts globally according to listen Notes,
and we were recently ranked as a top ten entrepreneur
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Speaker 12 (27:20):
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Speaker 5 (29:20):
Passage to Profit continues with Richard and Elizabeth Gearhart.

Speaker 6 (29:24):
Time for my favorite segment of the show.

Speaker 4 (29:27):
Oh that's sweet.

Speaker 6 (29:28):
It's Elizabeth projects and she's going to tell us what
she's been up to in the world of business.

Speaker 4 (29:35):
So I have another podcast besides this one called The
Jersey Podcats podcast that I started with Danielle Woolley. Danielle
is an amazing co host and we talk about cat
health issues and just general cat things. She had a
cat in a tree and she had to hire somebody
to go up with a canvas bag and the cat
went up to the very top of the tree. The
guy got up there, put the cat in the bag

(29:56):
and brought it down. She has all these stories and
so that's one thing. And then I have a meetup
called Podcasting YouTube Creators Community that I host with Stacy Sherman.
It's hybrid. We have people come into your Heart Law
in Summit, New Jersey in person, but we also have
it on Zoom. And Richard and I are remodeling our
podcast studio. So during COVID, Richard put together all the

(30:18):
technical pieces and we got a table and a backdrop
and a camera shooting pointing on us in one room
in the law firm building upstairs and recorded our Passage
Profit show from there. But after everything all that does settled,
I said to Richard maybe we should rent this out
once COVID was over and everything, But it was a mess,
so we had to remodel it. So we're still remodeling it.

(30:39):
But it's also going to be an event space because
it's got a kitchen in the bathroom. So we're in
the middle of that, almost done hopefully. So that's enough
about that. Now we're going to do the Medical Minute.
I was looking for Medical Daily News and for Medical
News Today by Jasmin and Nicola Sakay. She found these
different articles. So can drinking coffee lower diabetes and heart
disease risks?

Speaker 6 (31:00):
Can it?

Speaker 7 (31:00):
Well?

Speaker 4 (31:01):
There are a number of studies that say yes, and
they say three hundred milligrams two hundred three hundred milligrams
seems to be the magic number. So they found that
people compared to control group had a forty eight point
one percent or forty point seven percent reduced to risk
of developing cardiometabolic diseases if they drink coffee and they
don't know if it's coffee or caffeine. In general, I
drink tea, so I hope it's caffeine. Then another study

(31:24):
was done where people that drank a lot of caffeine
over five days a week for over a year, like
four hundred milligrams or more, actually had the opposite effect.
They had increased heart rates of blood pressure and they
were drinking about six hundred milligrams.

Speaker 6 (31:41):
So you call me out of five hundred studies have
they done on coffee and caffeine? And it just seems
to bounce back and forth. I don't feel like I
know anything that I didn't learn before. But I mean,
I drink a lot of coffee, right, but I have a.

Speaker 4 (31:56):
Totally don't You wore a lot of cups of coffee
and drink about it third to half of it on
the other half.

Speaker 6 (32:01):
Well, that's true, I don't like it after it gets cold.
But anyway, so, Neil, are you a coffee drinker? And
which study do you think is right?

Speaker 7 (32:11):
You know?

Speaker 2 (32:11):
I think tea is great for everyone because it's lower caffeine,
it's spread out, and it doesn't give you kind of
the high low. And then there's a lot of studies
that came out on the brain benefits and neuroprotective benefits
of tea. So I'm a big tea guy. I do
green tea, black tea, herbal tea at night if I'm
like getting ready to go to sleep, but I probably
do like four or five teas a day.

Speaker 6 (32:30):
And then what about you? Do you have an opinion
on this?

Speaker 9 (32:33):
Yeah, I think that it is really a personal like
how your body reacts to it.

Speaker 3 (32:37):
I didn't drink any.

Speaker 9 (32:38):
Coffee until I hit like thirty four, and I had
three kids at that point, and I was like, this
is why everybody's await I get it.

Speaker 3 (32:44):
But over the past two years it started.

Speaker 9 (32:45):
Giving me jitters, and I was like, you know, my
anxiety was getting higher, and I was like, I'm old.

Speaker 3 (32:50):
Now I can't drink coffee anymore.

Speaker 9 (32:52):
So now I drink like mushroom coffee sometimes, like where
it's not actual coffee, but it tastes a really good
beneficial like race He's in there, Paka's in there.

Speaker 3 (33:01):
But tea as well, really depending on my mood. Sometimes
hot chocolate to get that like dark chocolate flavor. But
no more coffee for me.

Speaker 6 (33:08):
I kind of missed it, John, What are your caffeine habits?

Speaker 2 (33:11):
Like?

Speaker 7 (33:11):
Maybe I have three or four cops of coffee altogether
in a daytime.

Speaker 4 (33:15):
If that, I do drink coffee sometimes, I don't know
if I get much of a buzz from coffee. At
one point I used to drink it and it would
keep me going. But then my body switched somehow and
it didn't work for me anymore.

Speaker 6 (33:27):
Yeah, that was more than a medical minute.

Speaker 2 (33:31):
That was fun. I enjoyed it.

Speaker 4 (33:32):
Yeah, But now we want to talk about Neil's business.
So Neil Kashaw has an are Yeah. Yeah, and for
all of us getting a little older, like, we are
so into this, so welcome Neil. Tell us about what
you're doing.

Speaker 2 (33:43):
We are building the uber of caregiving. We connect people
who need help at home, whether they're caring for a
spouse or an aging parent who just kind of wants
to stay independent, you know, to your point, wants this
age in place and doesn't want to go live in
a facility. We connect them with great caregivers. Our online
app and the best of all, the caregivers are all
college students who want to go into the healthcare field,

(34:05):
so people who are pre med, nursing, pre physician assistant.

Speaker 8 (34:08):
Et cetera.

Speaker 2 (34:09):
We're about two and a half years old, you know,
started the startup out of deeply personal experiences in caregetting
and realize how broken the home care market is. And
I think, you know, society needs better caregiving solutions. But
please to say, we've grown very fast. We now have
over twenty five thousand students across the country at over
thirty universities, and it's really cool. Yeah, it's really cool
because families are getting affordable, convenient care from people that

(34:29):
they really can rely on. Students are creating a great
experience of interactive with older adults in their community and
are kind of helping people. And I think the best
part of the whole thing is just a lot of
intergenerational relationships are forming around the country that you know
without us. You know, when was the last time a
twenty year old college student interact with somebody above sixty,
you know, besides their own grandparents? You know, probably minimal.

(34:49):
So we're like really changing the way society thinks about aging,
which is really cool.

Speaker 4 (34:53):
That's excellent. Where are you located.

Speaker 2 (34:54):
We started out of the Research Triangle Park in Raleigh Durham,
North Carolina. So our first universities were Duke Universe, UNC
Chapel Hill, and then we're kind of spread out all
over the place. So we are in your area, the
New York, New Jersey area, We're at several schools there.
We're all over California, parts of Florida, Texas. It's yeah,
it's growing all over the country.

Speaker 4 (35:13):
So will Medicare cover this cost of having a caregiver
or is it out of pocket from families?

Speaker 2 (35:19):
Great question, I believe it or not. Medicare currently does
not cover any home based care besides this brief recovery
from surgery. I think that's one of the biggest challenges
of our time, and I think in the next few
years Medicare is going to have to change its policy.
Medicare disproportionately currently covers facility based care, so if you've
kind of move into it, and this is why I
think many families put somebody into an assistant living facility
or a nursing home because Medicare will partially pay for that.

(35:41):
But if you take care of somebody in your home.
That the way it is currently today in the US,
it's all on you. It's all out of pocket. So
one of our biggest innovations, and I think the reason
we're growing so fast, is the traditional home care agency industry,
which is out of pocket care charges let's say in
the New York, New Jersey area, thirty five to forty
five dollars an hour to get you a caregiver. And
then the business model is they turn around and pay

(36:02):
less than half of that money to the caregiver and
all the rest is sales, marketing, administrative overhead, you know,
because these are very localized companies running with like franchise
or franchisey relations. So something that Carrie I comes in
and we say, not only will we get you better
than typical caregivers, right because these are highly educated people,
you know, compared to in the traditional care industry, most
people don't have even you know, high school degree level

(36:23):
and any college attendance. But on top of that, we
have done a business model innovation on cost. So our
service is running at around twenty dollars an hour, which
is thirty to forty percent lower cost than traditional care
and that's really expanding access to a lot of people. Currently,
the cost of home care in America, for traditional you know,
just a family taking care of spouse or a mom
and dad forty hours a week is pushing seventy thousand

(36:44):
dollars a year out of pocket. Can you imagine, like
most people can't afford that, so carry as delivering that
at like almost forty percent lower cost. And I think
that's that's why it's like spreading fast, because a lot
of families are struggling with how they pay for care.

Speaker 6 (36:56):
For a log rue, your prospects for continued growth sound
like they're pretty good. Can you talk about the aging population,
the senior population in the United States and how it's changing.

Speaker 2 (37:09):
Yeah, it's growing very rapidly.

Speaker 12 (37:11):
You know.

Speaker 2 (37:11):
By twenty thirty, here's an interesting statistic, We're going to
have more people above sixty five than the low eighteen
first time in recorded history. You know, the population. You know,
if you think about the population, it used to be
like this right pyramid, a lot of young people than
over time, you know, due to life expectancy and medicine
and et cetera, X amount of people make it to
middle age and then x amount of people if they're
lucky enough make it to seventy eighty, et cetera. Now

(37:34):
it's more like this with advances in longevity, advances in
decciant outcare, even food access, there are a ton of
people living longer. And then interestingly, the birth rates are
down over the last like decades, so you have a
instead of a pyramid, it's just almost a flat, which
is great, you know, for society and progress, but it
creates a real challenge of who takes care of the
older people. You know, if you have one older person

(37:56):
for every ten younger people, then certainly you can take
care of them. But if it's now getting closer to
one to one, I think you're going to have a challenge.
And I think it creates opportunity, but it also creates
a societal stress. As we're seeing right now with like
widespread caregiver shortages, a lot of older people can't get
the help they need. It's not affordable. We collaborate on
with ARP, you know, the Association for Retired Persons, And

(38:16):
one of their interesting statistics they have is for decades,
there were seven middle aged people in America for every
one person that was above seventy And this decade, that
ratio collapses to three to one, so there's just a
very large cohort of baby boomers. And then after the
baby boom, there was a baby bust. So you know,
nineteen forty five or nineteen sixty there were very high

(38:37):
birth rates across the world, you know, after the end
of World War Two, but nineteen sixty onwards there were
very low birth rates for a while, and then in
the last twenty years it's been very low birth rates.
So you just I think you have a shortage of
workforce to take care of older adults, and I think
it demands innovations.

Speaker 6 (38:52):
Well what kinds of innovations are you thinking about?

Speaker 2 (38:55):
Huge innovation, So we started, first Carrie I, with workforce innovation.
You know, we realized that we need to get new
people into the caregiving industry because the traditional caregiver in
America is a forty five or fifty year old person
that's doing this as a career, which is great, you know,
wonderful that there's people doing that, but it's going in
the wrong direction. A lot of people are burning out
of the industry and now all wants to do the
work anymore. COVID I think was very difficult on people,

(39:17):
so it burned a lot of people out of care
and healthcare related work, and the industry struggling to attract
new people. So we thought, Okay, there's a younger generation
of today's students who want to go into health care careers,
and we can empower them through a geek economy app
to care for people in their community. So we did
workforce first. I still think even if we succeed at
great scale, where right now we have twenty five thousand students,
I think if we can maximize our opportunity, we can

(39:38):
get eight hundred thousand to a million college students in
the country on this. You know, but that's going to
take a lot of work, but it's possible. Right we
have twenty million college students all over our country. So
if we get a million of a maybe five percent share,
but that still won't be enough. By twenty thirty, there's
projected to be a five million workforce shortage for care
workers for our aging population. And I think that the
solve is going to be technology, and that's kind of

(40:00):
our phase too. We are going to need people to
develop health monitoring solutions through tech. We're going to have
to leverage AI to develop companion related solutions. We're going
to have to do something with robotics. I mean, I
think they're doing a lot of cool stuff in Japan.

Speaker 4 (40:13):
Yeah, that's what I thought of. I want to robot Yeah.

Speaker 2 (40:16):
And then you know, it's like people may want or
they may want, but it might just be a necessity.
You know, unless you have enough people to help with
this stuff. It's better than nothing, and I think that
there's great health consequences when you don't have that. You know,
if you need somebody to help you, eat, to help you,
make meals, to help you, you know, just with mobility
to walk to your bathroom or walk outside, you know
you need help and there just are not people to

(40:37):
do it.

Speaker 6 (40:38):
John, do you have any questions or comments?

Speaker 7 (40:41):
I like the model that Neil presented to us, where
obviously finding the workforce that can help with that, that
is affordable or that have the need and to that
Niche is very interesting, I believe, and has certainly potential.

(41:02):
I like what Neil's company is doing, and I can
understand that it has grown so rapidly.

Speaker 4 (41:10):
I agree Neil, what are your plans for marketing? How
are you going to get the word out about this.

Speaker 2 (41:14):
We are doing a lot of kind of grassroots awareness.
I think one of the competitive advantages or opportunities to
build within the caregame industry is that the industry over
relies on advertising, kind of paid ads and tons of
local salespeople. And we thought there was just an open
field here through social media and the way media is
changing that we as a small startup within two and

(41:36):
a half years, have now built the largest social media
following in the entire industry. And this is like a
two hundred million dollar industry, right and we're just we're
a relative small startup where we now have huge influence
over LinkedIn. That's our biggest platform. We also have Instagram, Facebook,
and then you know kind of our own podcasts and
other So that's been a key number one because with
a thin to no marketing budget, we can build that

(41:57):
and we can have widespread reach where a lot of
people are aware of it, and then as people are
aware of it this way and then they book. This
is a massive cost advantage over our competitors. Our competitors
are spending one thousand dollars per customer to acquire We
are spending less than twenty game over for the industry, right,
if you can scale that. So I think that's a
powerful tool. And our industry is sostodgy, where Elder Karen

(42:18):
America is a multi hundred billion dollar industry that doesn't innovate. Yeah,
so they're they're relying on the practices that they were
doing in nineteen eighties and nineteen nineties and they're not
thinking about this stuff that.

Speaker 4 (42:27):
Is really forward thinking. A podcast is really a part
of your overall digital marketing strategy.

Speaker 2 (42:32):
Yes, And it's really community community based marketing where we
don't want to reach everyone, but the family caregivers of
America feel really isolated and alone, and there is a
gap in podcasts to inform and educate them about the
journey they're about to go through. So it's our podcast,
isn't you know the most listened to? You know, because
we don't have a jet broader audience, but the people
who listen lob it and find such valuable information and

(42:55):
then they tell their friends. So it's really kind of
community based marketing where you're building a community and focusing
on in each.

Speaker 4 (43:00):
What is your most followed social media? Which platform were
you the most successful on?

Speaker 2 (43:04):
LinkedIn by far? Yeah, we are like very because there's
a huge middle aged professional audience on there and that
audience is often taking care of aging parents and looking
for kind of tips. And then Instagram is probably our
second most. But I'd say we've far and away have
found a big advantage on LinkedIn because it's been under
leveraged by other entrepreneurs, especially in our industry, like the

(43:26):
aging and caregive industry. Given how large it is is
like fairly antiquated and how it operates. So a lot
of people still use paid Facebook ads and paid Google
Search as their primary marketing channels. Very few have content creation.
Certainly some of them have been using facebookus content creation.
Very few are focusing on Instagram, and then almost no
one's been focusing on LinkedIn. So in our industry, these

(43:46):
are big advantages.

Speaker 4 (43:47):
Yeah, Neil Kashaw has ker ya Ya which helps older
people stay in their homes and get quality care.

Speaker 2 (43:54):
Definitely connect with me on LinkedIn. You know, it's meal
k my middle initial, and then Shaw at Carrie Aya.
And then also we are pretty active on Instagram, Twitter
and Facebook and all of them. It's at we are
Carrie Aya, so you can connect with us across all
our socials. And then our podcast is the future of caregiving.
But that's like, as I said, it's a niche podcast.
If you're going through caregiving, your right.

Speaker 4 (44:16):
If Carrie Yaya is spelled c A r E care
y a ya and there's a story behind the name,
but you have to reach out to be able to
find out what it is that.

Speaker 2 (44:25):
You can see it on our website carriea dot org
c a r e y a y a dot org.
And then if you go to the about page, we
have a detailed story about our founding and the name.
Meeting behind the name so.

Speaker 6 (44:35):
S Passage Profit with Richard and Elizabeth Kareheart.

Speaker 4 (44:38):
We are on to another really cool kind of groundbreaking
thing that people hadn't really thought of. But we really
need a mon. Caselles and Lean has find Academy micro
schools kindacademy dot org a new way of doing schooling.
So welcome themon.

Speaker 3 (44:55):
Thank you so much for having me.

Speaker 9 (44:57):
We are basically now a network of passion based, project based,
place based micro schools.

Speaker 3 (45:03):
We are definitely doing school differently.

Speaker 9 (45:05):
The entire idea is really to kind of like flip
what schools are on their head. The idea of what
traditional schooling is is incredibly outdated. Some of the concepts
we talk about is that the jobs that we are
still preparing students for will all be gone within five
to ten years at this point, so it's really time
to start thinking about doing things very differently. And we've
been doing this for about seven to eight years. So

(45:27):
back then it was like laughed at. After COVID people
started going, maybe that makes sense, And now we're really
like everyone else is kind of starting to come into
the idea that education has to change.

Speaker 6 (45:36):
What is a micro school?

Speaker 9 (45:38):
We generally like to say the schools themselves are generally
less than forty students or so sometimes less than thirty.
We have schools that go as small as about five students.
I like to say, especially now, that generally the teacher
to student ratio is anywhere from about one teacher to
eight students, depending on the age of the students at max.

(45:58):
And we feel like that really assists the teachers to
build relationships students to really feel like they're seen and
value and that really makes the idea of a micro
school what it is.

Speaker 3 (46:08):
So that's the idea of it.

Speaker 6 (46:10):
So how far are you in this project?

Speaker 3 (46:12):
At this point?

Speaker 9 (46:13):
We have forty two micro schools that utilize our framework
and philosophy in our network, and that's been happening over
the past two years. But over the past six years,
I've helped hundreds of other micro schools launch and scale
and grow their micro school vision.

Speaker 3 (46:26):
I generally get calls at.

Speaker 9 (46:27):
Like three am of people crying, going I don't know
what I'm doing here, but I need to stop the
teacher in the classroom, please help.

Speaker 3 (46:34):
So we've been coaching people for about six years now.

Speaker 6 (46:37):
That's great.

Speaker 4 (46:38):
So are these private schools? Are they paid for by
the parents tuition?

Speaker 3 (46:42):
It really depends on where they're at.

Speaker 9 (46:44):
Every school kind of does a different thing, and we
really wanted to make it very accessible because we are
nationwide now. In Florida, a lot of times the microschools
are paid for by the parent in addition to scholarship
funding that comes through the state. In DC, they don't
have state funding, so it's generally just pay for by
the school scholarship sometimes, but also by the parents.

Speaker 3 (47:04):
So it really depends on where the family is where
the micro school is not necessarily private schools only.

Speaker 9 (47:09):
We've actually like supported charter schools, micro schools, private schools,
private tutoring centers, learning centers, anything can kind of.

Speaker 3 (47:16):
Be a micro school if you do it in this
framework that we give.

Speaker 4 (47:19):
Do you have corporate donors?

Speaker 9 (47:21):
We have regular donors, not necessary corporate donors, but we
generally get actual grants from organizations that really helped to
support us and in the scaling efforts.

Speaker 6 (47:30):
So, John, do you have any questions or comments?

Speaker 7 (47:33):
Yeah, I like this Iman, your comments are absolutely correct,
and you know that the same issues.

Speaker 8 (47:40):
Are in Canada.

Speaker 7 (47:42):
And then obviously in my case there I failed grade
three and failed grade seven three times.

Speaker 8 (47:51):
At thirteen i left school.

Speaker 7 (47:52):
A lot of people said to me, just that really
bother you that you left school at thirteen, And I said, yeah,
still even now, I should have left earlier. So, like
a comment that I was going to make, ADHD is
really not recognized in the schooling system.

Speaker 8 (48:13):
And in my book, I.

Speaker 7 (48:15):
Interacted with a professor on the BC Technologies Center University
and British Columbia and we talked about the concept because
when I wrote the book about the teaching system does
not work for people that are trauma or the ones
add or in a lot of cases are not effective

(48:39):
in doing for all the reasons five years from now,
all the jobs that.

Speaker 1 (48:42):
Are doing the training for all those issues.

Speaker 8 (48:46):
I like.

Speaker 1 (48:47):
So the concept that we introduced in the book, but
it's already being used, is micro certification. Part of teaching
is saying.

Speaker 7 (48:58):
That why should you be in school for four years
if only six months should be designated to this skill
set that you want to require and make the other
ones add ons. Now, a lot of times the schools
are so preoccupied things are that's simply not relevant that

(49:18):
they make it's so immensely difficult, not only if the
people ADHD.

Speaker 8 (49:23):
A trauma, but anyone.

Speaker 7 (49:24):
Mystortification is made you go in my opinions, did you have.

Speaker 6 (49:30):
An experience earlier on that propelled you to this?

Speaker 4 (49:35):
Yeah?

Speaker 9 (49:35):
I mean I did great in school up until high
school and then I dropped out.

Speaker 3 (49:39):
It just got to the point that it was.

Speaker 9 (49:40):
Like, I'm not you know, I was always gifted, and
I was in these classes that I knew were not things.

Speaker 3 (49:45):
I didn't want to do chemistry. I didn't want to spend.

Speaker 9 (49:48):
A year doing, you know, a biology course that I
just knew that I was not going to need, and
it was just so redundant to me. Even there, I
was like it just didn't make sense. So I fell
into the warm crowd, dropped out, got my ged Nobody
taught me anything about college. Like by then, they were
like your lost cause you're not doing anything in their life.

Speaker 3 (50:04):
Anyway.

Speaker 9 (50:04):
I met some other people at a job that I
was at and they were going to a college for arts,
and I remember asking him, Oh, so you can go
to classes and do what you like, like you can.

Speaker 3 (50:12):
Learn things you want to learn.

Speaker 9 (50:13):
And once I'm learned that, I got a degree in education.
I got a degree in school counseling. I did things
I was passionate about, and that totally shifted my idea
on what education could be. It really should be passion based.
Then at this point in our world, if it's not.
With the fact that we had AI, we have all
of these things that my son at at three years old,
I knew he was not going to He was just

(50:34):
was not that kind of kid that could sit in
classroom and didn't.

Speaker 3 (50:37):
Want you, And I was like, let's do something different.
So we started homeschooling.

Speaker 9 (50:40):
And even now he's like a major, he colds things
that are just like outrageous. I can't I can't do
those things, and I'm like, do your math homework. And
he's like, Mom, I can code the answers to.

Speaker 3 (50:51):
My math homework. At this point, you know, the future
is catching up.

Speaker 5 (50:54):
Yeah.

Speaker 4 (50:54):
Well, I went to Catholic school when I was young.
In fifth grade, I got to go to public school
and really tough, yes, to sit through school. It does
need change.

Speaker 7 (51:05):
I agree with all the comments that education is not
necessarily in a school setting, but I'm setting The best
education that I got was after I turned thirteen and
learn trades, but at the same time started focusing on
things that interested me and so it became.

Speaker 8 (51:26):
Very good at it.

Speaker 7 (51:27):
That then made me successful in all the things that
I do now.

Speaker 6 (51:32):
But the school is designed to teach you what the
school is interested in as opposed to what you're interested in.

Speaker 4 (51:39):
Do students get to pick their own subjects? And do
they have to be exposed to everything and learn everything?
That's such a great, such a great question. I think
like we're all sitting here as entrepreneurs.

Speaker 9 (51:48):
I think entrepreneurs are the biggest like dropouts, the biggest
quote unquote failures in school, and then we come out
and we do these amazing things. And that's really the
way it works, because we really think outside the box
in our school, we basically are building entrepreneurs is really
the big goal. So in the morning we do utilize
AI tools in additions to certified teachers to guide our
students in the regular academic core curriculum. Because of the

(52:11):
way that we do it, it can be done versus
in six hours, we do it in about an hour
and a half per day with the small ratios, super easy,
super fast.

Speaker 3 (52:17):
Our students all performed very well.

Speaker 9 (52:19):
A lot of them are special needs, which in all
reality just meant that they didn't want to sit in
the class for six hours or they weren't getting what
they need after that.

Speaker 3 (52:26):
The rest of the day is generally theirs.

Speaker 9 (52:28):
We do lunch, We have an actual true hour of
lunch and recess, and then we have a project based
learning where they all work on their own passion projects
in afternoons, sometimes with a guide, sometimes self directed. We
have entrepreneurs, we have coders, we have stem we have robotics,
we have literally everything, cooking homech anything that the kids
basically tell us that this is what they want to do,
we find a way to make it happen at the school.

Speaker 2 (52:48):
YEP, I have very extreme ADHD and they try to
give me drugs when I was a child and my
mom said, no way, you know, and thank god, you know,
and she was like, he's just interested in other things.
But I have a theory as I've grown older, I think,
you know, I would consider myself is like a hunter
in a farmer's world, you know. And I think that
there are a subs. All of us have a genetic
composition of what humans are like before ten thousand years ago,

(53:09):
which were hunter gatherers for most of our history, which
is ADHD, you know, like hyper focused but then not
doing the same thing every day, very quickly adapting to
changing environments. And then the world became farmers right, agriculture,
And they're trying to beat this out of you. But
I think some of the most successful entrepreneurs have that,
you know, old makeup. ADHD to me equals hunter gatherer.
Maybe I'll write a book on that hunter in a

(53:31):
farmer's world.

Speaker 3 (53:32):
I love it.

Speaker 4 (53:33):
This has been awesome. We could chat all to you.
Guys are such a great group. I'm loving this, but
we can't because you know, we're entrepreneurs. We have to
go on to the next thing. But am on, how
do people find you?

Speaker 9 (53:44):
You can find us on our website www dot kind
Academy dot org. I also do culturing, consulting and media
as well at Imanalen dot com first name, last name
dot com.

Speaker 3 (53:54):
And I have a book that literally just getting released.

Speaker 4 (53:56):
Aman Caselles and Lean The Passage to Profits Show with
Richard Elizabeth Garheart our special guest today John a break.
We've had such lively discussions. If you missed it, you
can find the podcast tomorrow. We will be right back.

Speaker 6 (54:10):
Boy, Man, I had a rough night sleep.

Speaker 5 (54:13):
Boy.

Speaker 3 (54:14):
I got a letter from the.

Speaker 5 (54:15):
IRS yesterday and I just couldn't sleep.

Speaker 9 (54:18):
Man, Mind, I'm dying here.

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Speaker 10 (54:54):
Eight hundred two six two nineteen twenty six, eight hundred
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Speaker 8 (55:09):
It's Passage to Profit.

Speaker 6 (55:11):
Alicia Morrissey is our programming director at Passage to Profit,
and she's also a fantastic jazz vocalist. You can scroll
to the bottom of the passageprofitshow dot com website and
check out her album.

Speaker 4 (55:25):
And now it is time for secrets of the entrepreneurial mind,
so John will start with you. Is there a secret
you can share with our listeners?

Speaker 8 (55:35):
It's not only a secret.

Speaker 7 (55:36):
If you want to stay fit, get sunshine of fight
them in the sleep seven and a half to eight
and a half hours a day, get some exercise, don't
become an Olympian or buddy, build it and diet and
you will be amazed. But will happen to you at
any age.

Speaker 6 (55:54):
Very inspiring.

Speaker 4 (55:55):
Yes, Neil Shawi Kerri Yayat, what is your secret.

Speaker 2 (55:58):
Secret to from entrepreneurship? I find is go for sources
of competitive advantages in games other people aren't playing that
you think could be valuable for you. So when we
entered the elder care industry, we thought, Okay, everybody's spending advertising,
everybody has local salespeople hitting up the hospitals. So we're like, well,
here's a source for competitive advantage, which is social media

(56:19):
that people aren't leveraging and then off those witch mediums.
So you just kind of go all in on that,
and it's a lot easier to win games other people
aren't playing, and then that game becomes very valuable and
you've already built such a lead that you can be defeated.
So in everything, we're doing same that the college shouldn't
caregiver population. Everybody who's recruiting certain type of caregivers, and
we're like, okay, we can enter there and be the

(56:39):
one hundredth company doing that, or we can be the
company of one doing this to the point where no
one else can do it. So that's how I kind
of operate. It's just like competitive advantage first, then go
build and then build such a dominant position that people
can tostrugt you.

Speaker 4 (56:53):
That's a great secret, mon.

Speaker 9 (56:55):
We are constantly stumbling. You see big corporations think big
mistakes all the time. They don't know what they're doing
a lot of times, and they're learning as well. My
secret is jump in, get your feet wet, make a mess,
learn from it, and keep going.

Speaker 6 (57:06):
I love that too. I've been working with a coach lately,
which I highly recommend if you can find a good one.
They're worth their weight in gold what he said. And
we're kind of working through our strategy now for twenty
twenty five.

Speaker 8 (57:20):
He said.

Speaker 6 (57:20):
One of his biggest challenges as a business coach is
getting CEOs to think big. So he asked me, or
we're going through our budgets and our strategy, he said, okay,
what would it take to increase your revenue by ten times?
What steps would you have to do as a business
owner to make a humongous leap? And obviously, the things

(57:44):
that you would do to grow a business ten times
are a lot different than the things you would do
to grow a business twenty percent or some smaller amount.
And I just thought i'd pass that on because even
if you decide, no matter what you decide or how
you want to shoot, thinking will change. If you have
a much higher goal in mind. So my tip is

(58:05):
think big.

Speaker 4 (58:06):
I am going to say, I think this is one
thing that entrepreneurs overlook and I've overlooked at myself. Sometimes
it doesn't matter where you are or what you're doing.
You are always your brand. You cannot turn around and
scream at the lady behind you in the line at
this grocery store because she ran her cart into your butt,
because there may be somebody standing there who saw you

(58:27):
on social media or something and they're like, wow, I
didn't know she was so rotten. I'm not going to
buy her stuff. So you're always your brand. You're always
on And that's a lot different than working in corporate
because with corporate you can do whatever you want in
your own time most most things, I mean anyway, So
that is mine.

Speaker 8 (58:43):
That's a great.

Speaker 6 (58:44):
Passage to Profit is a nationally syndicated radio show appearing
in thirty eight markets across the United States. In addition,
Passage to Profit has also been recently selected by feed
Spot Podcasters database as a top ten entrepreneur and podcast.
Thank you to the P two P team, our producer
Noah Fleischman and our program coordinator Alisha Morrissey and our

(59:07):
studio assistant Brissy Cabbasari. Look for our podcast tomorrow anywhere
you get your podcasts. Our podcast is ranked in the
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x and on our YouTube channel. And remember, while the
information on this program is believed to be correct, never
take a legal step without checking with your legal professional first.

(59:29):
Gearheart Law is here for your patent, trademark and copyright needs.
You can find us at gearheartlaw dot com and contact
us for free consultation. Take care everybody, Thanks for listening,
and we'll be back next week.