Entrepreneurs Living Youthfully: Age Hacking with Dr. Jeffrey Gladden

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Episode Transcript

(00:00):
The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither an
endorsement of the products offered or theideas expressed. We have really focused on
how to hack ourselves back to youthfulages, and we made a plant based
alternative. He refused all commercial petfood. I'm Richard Gerhart and I'm Elizabeth

(00:22):
Gearhart. You just heard some snippetsfrom our show. Wow, you really
want to hear the whole thing,so stay tuned. Want to protect your
business? The time is near.You've given it heart, now get it
in gear It's Passage to Profit.With Richard and Elizabeth Gearhart. I'm Richard
Gerhart, founder of Gearhart Law,a full service intellectual property law firm specializing

(00:46):
in patents, trademarks and copyrights.And I'm Elizabeth Gearhart. Not an attorney,
but I work at Gearhart Law doingthe marketing and I have my own
startups. Welcome the Passage to Profiteveryone, the Road to entrepreneurship where we
talk with startups, small business anddiscuss the intellectual property that helps them flourish.
We have a very special guest,doctor Jeffrey Gladden, founder and Chief

(01:07):
Science Officer of Gladden Longevity and theauthor of the book one hundred is the
new thirty. I really need tohear this. That's a very optimistic book
title. So I can't wait toget into this. We're kind of going
with the hell thing today. Soour next presenter has natural products for the
skin that do amazing things called greenGoo. Her name is Jody Scott,

(01:30):
and she'll be talking about green gooodot com. And then we have Zoe
Lay with the Rockster the Rockster dotcom. It's unlike any dog food anywhere
else, and their distribution with itis going crazy. Dogs love it.
But as Lore we get to ourdistinguished guests, it's time for IP in
the news. There's a dispute goingon right now in Saint Louis between two

(01:52):
stores. One is a thrift storeand it's called Found by the Pound and
another store that is an upscale urbanapparel store. Their name is found Fashion,
and so Found Fashion opened and thepeople who went to the thrift store
Found by the Pound were confused betweentheir store and the other store, and

(02:14):
so Found by the Pound got upsetand they filed a lawsuit against Found Fashion,
hoping that they could stop Found Fashionor force them to change their name.
They did, however, reach outto found Fashion first Found by the
Pound did and tried to settle itoutside of getting the lawyers involved, and
were ignored. So if you getone of these letters or somebody reaches out

(02:35):
to you, you should really tryto settle it as soon as you can
without any pain or as little painas possible. Well, I guess they
were just hoping that the Found bythe Pound people would go away, but
they decided not to do that.And there's a couple of interesting parts about
this. First of all, Foundby the Pound doesn't have a trademark,
so they're trying to enforce rights intheir name under common law rights, which
is always a challenge if you wantto enforce your brand, and you're better

(03:00):
off having a trademark. The lessonhere, too is if you get to
see some desist letter, respond toit, because sometimes you can work these
things out. By not responding,they probably provoked the lawsuit. This is
in Saint Louis. They're both inSaint Louis, and I don't know if
they ship across state lines, butwould it work for them just to have
a state trademark or do you thinkthey would need a federal trademark. Well,

(03:20):
you're always in a better position ifyou have a federally registered mark.
You do have to have interstate commerce. Oftentimes that's an easy test to pass,
especially in Saint Louis being so closeto Illinois. If you have customers
from different states, that often works. But yeah, that would definitely be
a consideration, and maybe they couldn'tqualify for a federal trademark. Well that's

(03:43):
true. But I do want tosay one thing, since we are talking
about intellectual property, I do wantto give credit to the source where we
got this article. Broun. Ifound this on Riverfront Times dot com and
it was written by Ryan Kroll.If you want to know more about it,
you can reach out to them ontheir website. But also so if
you want to learn more about trademarks, you can go to learn more about
trademarks dot com and download a whitepaper that talks about trademarks. Or you

(04:09):
can call your heart lawn talk toRichard. Absolutely So, now it's time
for Richard's roundtable. And I guessthe question here is what do you think
of the situation? Number one?Number two? Would you be confused between
the words found by the Bound andFound Fashion Doctor Gladden. I don't know.
For me, I would be confused, quite honestly. I don't shop
that much, right, so ifI was looking for a clothing store that

(04:30):
said found something or other, Imight end up at the wrong shop.
So I think there is some confusionthere, just as I heard about,
you know, the description of whatyou're saying. We have a number of
trademarks in our practice, as wellas patents and other things, so we've
been very conscientious about trademarking things thatwe think are valuable to us. And
you know, their name obviously isvery valuable to them. It's their own
marketing tool and really is kind ofan innu window of what's in the shop,

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right, So you know, andthat says I would think it'd be
important to them. I think it'sa little bit of negligent on their part,
not who have gone down the pathof getting the trade mark for it.
That being said, I can understandtheir consternation, and they're still trying
to protect themselves. It always impressesme that the Found Clothing people take such
an arrogant sort of approach. Idon't know, it just seems I wish

(05:13):
the word was a little more cooperative, right, And so that's a little
bit disheartening to hear that people can'tjust sit down and figure something out.
Sometimes people react out of defensiveness andthey're like, oh, you're going to
challenge me, and they think ifthey don't say anything, the problem is
going to go away. But itdoesn't usually work that way, right,
can you. I think when itcomes to a lot of marketing and branding,
if there's too much similarity in thename, it's definitely going to create

(05:36):
confusion, especially with something so similarto this specific name. And I think
you know, when you come upwith something great as far as a tagline
and a title, like you shouldobviously protect yourself. But in the same
sense, it doesn't give you libertyto steal from others in order to,
you know, make your brand expandand be more relevant. Jodi, how

(05:56):
you thought about this? It's sortof business one oh one, right,
When you first start your business,you think about what am I going to
name it? And then from thereyou start your search. You look up
websites, you do trademark searching.I mean obviously found by the Pound to
your point, did not trademarkt butyour name is important, Your brand is
important, and you want to covetthat, so I think you know.

(06:17):
Unfortunately, Found by the Pound wasshort sighted in not trademarking. I think
that would have obviously created more boundariesand bumpers for them. But found fashion
short sighted as well in terms ofnot really doing their due diligence, because
your name is only as valuable asyou create those boundaries around it. Your

(06:39):
laying matters, and they are bothin fashion, so that does lead room
for confusion. HM, Zoe,welcome to the shop. What do you
think in Europe speaking from England,if you haven't really registered your trademark,
then you really wouldn't have a legto stand on. And because found is
a normal word in the language,and it's essentially a post tense to the

(07:03):
verb to find, and I thinkwe have a number of brands which you
find something or other. Are thereany other brands in the US which have
a precursor of the word found.Yeah, that's a wonderful question. I
can't really think of anything off thetop of my head. But in the
United States you still get trademarked rightsimply by using the word in commerce in

(07:24):
connection with the goods that you have. And while we're talking about this,
just because you're trademarked in one countrydoesn't mean you get the rights in another
country. So for you selling Rockster, you're probably trademarked both in the US
and in England right and in Chinaand in a number of different countries,
yes, and regions. I guessthe takeaway from all of this is trademark

(07:44):
when you can. And if you'dlike to learn more about trademarking in the
process, you can go to learnmore about trademarks dot com and you can
download some information about trademarks, oryou can book a consultation with me Richard
Gerhart, and I'd be happy toexplain the process to you. And now
it is time to move to ourdistinguished guests, and I'd like to welcome

(08:07):
doctor Jeffrey Gladden to the show.The founder and chief science officer of Gladden
the Longevity and Advanced Performance Center locatedin Dallas, Texas, and he's dedicated
to optimizing life, energy, longevity, health and performance. And as I
mentioned, he's also the author ofthe book one hundred is the New thirty.

(08:28):
So welcome to the show, doctorGladden. Such a pleasure to have
you here. We met at anevent not too long ago. I heard
you speak and I was very impressed, and I couldn't wait to have you
on the program. Let's talk alittle bit about longevity. One of the
things that we've heard a lot recentlyin the press and in the news is

(08:48):
age hacking. Maybe you could explainwhat age hacking is, age shocking.
That's actually a term that we trademarked. You know, when people think about
longevity, I'll just start here becauseI think it's important, little bit of
an abstract concept. If you lookit up in the dicture, it means
to live a long time, orto you know, live long, so
to speak. What I think aboutis, you know, everybody that I

(09:09):
ever saw that was one hundred yearsold or one hundred and ten, I
was not exactly going for what theylook like, right, right, And
so longevity is not necessarily an endin itself to me, longevity is a
byproduct of something else. And sothe question becomes what's a byproduct, Doug,
Well, it becomes a byproduct.I think of being young. Right,
If you're young today, then youhave a long future ahead of you.

(09:31):
If you're young tomorrow, you havea long future ahead of you,
you know, barro Bus or somethingelse taking you out. So at Glad
and Longevity we have really focused onand this is answering your question about ahaking,
if you will, how to hackourselves back to youthful ages. That's
really the critical piece, and forme, it starts with a mindset.
You know, so many people buyinto what they're being told either by their

(09:52):
doctor, their family, their businessor whomever else. Hey, you're getting
older, right, And that wasmy story. You know, I got
sick of my fifties and I wastold, hey, you know what,
you're just getting older? Why andyou're take an antidepressant. And so it
was when I said no, I'mnot going to go down that path that
I ended up cracking the code formyself and solved all the issues I was
dealing with. And then I startedto say, well, Jesus, if

(10:13):
I can be this good, now, I wonder how good I can be.
And so that led to the firstquestion, which evolved into the idea
of making one hundred to new thirtyright. And so currently I wake up
twenty seven every day congradulations, I'mready. Do you want to say that
you were able to do this partlybecause of your background. So you have
a medical background, so you reallywere doing so like somebody that doesn't have

(10:37):
a medical background probably couldn't get asfar as you did. I think that's
exactly right. I mean my backgroundsinterventional cardiology, right, which I practiced
for twenty five years here in Dallas, and I built my own heart group,
had ten offices and twelve doctors,and we flew around to the little
plane and provided care to outlying hospitals. I owned cath Labs and sold kath
Labs. I co founded a hardhospital with another cardiologist and Baylor. I've

(10:58):
been involved with medical device companies.I sit on the board of a couple
of those. Still there's an entrepreneurialthread throughout my entire career. But I
got to a point where traditional medicinewas failing me, right, and I
realized I've been tracticing sick care,not healthcare. And once I got healthy
again, it was like, jeez, I can't go back to sickcare.
I can't go back to asking thosequestions. I want to ask different questions,
right, So that's kind of howI made the transition. What's your

(11:20):
most important secret to that? Well? I think it really does start with
mindset. Quite honestly, I thinkif you believe that you're aging and that
it's inevitable, that's exactly what willhappen. And I think mindset kind of
dovetails into questions. So what questionsare you asking? Right? If you're
asking, well, jeez, howdo I sell the company? And how
do I retire? How do Iplay more golf? And how do I

(11:41):
find the right retirement community to goto? Than those are the answers that
you'll get. But if you're askingbigger questions, like you know, how
do I actually get young again?How do I actually get young and stay
young? How do I actually performat all levels like I did when I
was younger? Then those answers areout there. They're really out there,
and that's that's what we've algamated intoour practice. One of the things that

(12:01):
we're thinking about here is youthful revivaland exploring the science behind rejuvenation. Can
you talk a little bit about that. Yeah. The first thing to understand
is that aging is not a linearprocess. We have this perception that it's
linear. You know, every yearit's another birthday, I'm another year older,
I don't feel that much different.You know, we feel like we're
in a linear game, but inactual fact, we're playing an exponential game.

(12:24):
Aging is an exponential process. Weage so much more between sixty three
and seventy eight or seventy and eightyor eighty and ninety than we do between
thirty or forty or forty and fifty. It's dramatic, and if you don't
actually understand that that's the game you'replaying, it's very hard to have a
winning strategy. For example, ifI were to ask everybody in the audience
and everybody on the panel, youknow, what are you going to be

(12:46):
like ten years from now? Whatare you going to be like fifteen years
from now, It's like, well, I don't know, probably about Like
I am right, it's very veryhard for us to imagine our decline,
very very hard, even though wesee it all around us, very hard
for us relate to it, andthat puts us at a massive disadvantage when
you're playing an exponential game. Sothe first thing is to understand the game
that you're in. The second thingis to understand where are you in the

(13:09):
game right, what cards are youholding? So you have to know your
genetics. You have to understand whatare my predispositions, what are the cards
I'm holding, what are my pronesto, what are my assets here?
And then where am I in thisgame? We all have a chronological age,
right. I'll turn seventy at mynext birthday, but I wake up
twenty seven every day. I wenton my loop to go nine miles this
morning. I mountain bike over theweekend with my son in Colorado. I

(13:30):
do anything I want to do becauseI'm twenty seven. We all have a
chronological age. But the question iswhat are your mosaic of biological ages?
Right? What's your brain age,what's your eye age, what's your hard
age, what your blood vessel?Is your one age? Right? And
then beyond that, what are theages of the biological processes that actually drive
the aging process. We're used tothinking about health, right, our liver,

(13:52):
our lungs, are heart, etcetera. But below that is another
level of things going on like telemeresgetting shorter and sinescent cell for me,
and mitochondria not working as well,and all these different things that actually are
the root cause of the root causeof why we age. And so if
you don't have a strategy that's directedthere, then you're also going to miss
the boat. So in our worldwe try to really create an exponential strategy

(14:15):
for an exponential problem, and that'sled to the term age hacking, if
you will, that exponential approach.So, how do you do the assessment
of all the physical factors that youjust mentioned, you know, ie health,
art, health, lung health.How do you go about getting all
that information about yourself? When peoplecome to the clinic, they typically spend
a couple of days with us,and we send off, you know,
genetics tests to different labs around theworld. It's not about sequencing, it's

(14:39):
about reporting, so we get agood idea of what cards are holding.
Then we do a lot of biometrictesting. This is testing where we'll put
you on a machine and see howwell your brain works, or see how
strong your art is or you knowthat kind of thing, so we can
actually measure and then we assend labwork also to get an idea not only
of what's the status of your kidneys, but what's the status of your telomeres

(15:01):
in your mitochondria and are you developingcin essence cells in your body and things
like this, and it goes evenfurther than that. But the point is
that we can actually kind of unravelthan not of where somebody is with regards
to really four areas that we're interestedin life, energy, longevity, health,
and performance. And when you haveall that put together and you understand
the environment that they reside in,now you can actually develop a really comprehensive

(15:24):
strategy. And that's what we're that'swhat we're so passionate about, is that
comprehensive strategy and helping people to accessthat. So, doctor Gladden, does
that strategy revolve mostly around food andexercise? No, it doesn't. You
could never get away from food andexercise. So a lot of people,
when they get to a point intheir life where they don't look like they

(15:45):
want to, don't feel like theywant to, can't do what they want
to, you know, their approachis really one of two things. Either
acquiesce and say, well, Iguess I'm just getting older and where's you
know, where's the retirement and wheream I going to move to next?
Or they fight back and they say, no, I want to be younger,
I want to maintain my vitality,So I'm going to get a guilt
healthy strategy. Right, I'm goingto start eating better, sleeping better,
else are exercise, and I'm goingto lower my stress and learn to meditate,

(16:07):
create great relationships around me, allthese kinds of things. And yet
that is a critical piece. Youcan't get there without it. But it's
not enough. It turns out it'sa linear response to an exponential problem.
But it's a critical piece. Soyou have to have the other pieces that
go with it. You have togo right at the drivers of aging.
You have to go right at thepieces related to performance. Like you know,

(16:27):
if you're going to be fast,agile, strong, quick, balance,
with great cardiovascular endures, great recoveryand flexibility when you're ninety, then
you should be that today. Right. If you're not that today, you're
not going to be that at ninety. You've got to kind of rethink all
of this and then train for eachof these things. You know, you
want your liver to be in greatshape, you're hard in great shape,
and you want your telemeres to belong and your mitochondria fire and well.

(16:48):
And then the life energy circle issuper critical, but it also includes many
other factors like mental health. Somuch anxiety, so much depression, Right,
so much add ADHD, so muchaddiction. Right, So you can
you have somebody all the biochemical tools, but they can self sabotage through those
behaviors, and so being able togo in and work with people at that
level becomes critical as well. I'dlike to make my telemares longer. How

(17:10):
do I do that? You comesee us, We measure them and see
where you're at, and then wehave combinations of things that we can give
you that will relink in your telomerespassage to profit with Richard Anilist, your
heart doctor Jeffrey Gladden. We haveto take a break and we'll be right
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Now back to passage to profit onceagain. Richard and Elizabeth Gearhart special guests
doctor Jeffrey Gladden, founder and chiefscientists of the Gladden Longevity Clinic and Advanced

(19:37):
Performance Center, talking about longevity andhow to live longer, longer, and
better. Tenua, doctor Gladden.I love what you're doing. It's very
fascinating. It sounds like what you'redoing is you're reprogramming people at a cellular
level. And I know you mentionedexercise in diet, but is there any
other I guess reprogramming outside of themindset piece that you do from like a

(19:57):
supplement standpoint or a vitamin standpoint thathelps the body. Yes. Of course.
Of course, when we come acrossan issue, Let's say somebody has
congestive heart failure, then there's avariety of techniques that we can use to
actually get their heart to work muchbetter. And it's a variety of supplements
and regenerative approaches. So utilizing thingslike stem cells or things like that,

(20:21):
we can get an impact. Butwhen you couple that with other technologies,
right, it's really in the layeringof things together. It's kind of a
symphonic process. So there's a timingof sequence of frequency, intensity, and
duration with which you do things.And when you identify that somebody's low in
particular nutrients, let's say, youcan supplement those nutrients in or change their

(20:41):
diet to give them those nutrients.When you find out that they're aging,
you know that the heart needs this, this, and this to work better,
and so you can get them startedwith that, and then you start
to layer in the stem cells.But before you do the stem cells,
you may do plasma poresis where youactually remove their old plasma to get rid
of all the old factors that arehelping to keep them mold. We may
replace it with young plasma and thenput the stem cells in. So when

(21:03):
you start to do these sophisticated approaches, the results really become dramatic. And
that's just like super exciting for us. Every day. You know, in
my own life, part of mymantras that I live in an energetic fabric
of love and support and operate there. And that's the same fabric that we
have here at the clinic, soit's really a very supportive environment. I
will say that we have a lotof entrepreneurs that come to us, and
the reason they come to us isthat we don't take insurance, although people

(21:26):
can pay for this through their businesses, and most people are paying for this
pre tax, but a lot ofentrepreneurs come to us because they've leveraged their
health for the sake of building theirbusiness and they want to get that back.
Because entrepreneurs. I love entrepreneurs becausethey want to build two more companies
or they've got more ideas I wantto do, and so they want to
stay young. And some of themcome in pretty beat up quite honestly,

(21:48):
when they're telomeres are really short,their brains are shot, their neuro hormonal
systems are shot, and it's justlike, Okay, I didn't realize I
was actually paying this big of aprice, right Their their mind is writing
checks their body can't cash. Soyou can actually fix a lot of this
stuff or yes, yes, yes, yeah, so kind of what are
the indicators of improvement after you've beenworking with somebody for a while kind of

(22:11):
how do they show up? Letme give you an example. So we
have an entrepreneur that came to us. This is just an example of a
guy. He'd been building his company. He came in overweight, out of
shape, feeling tired all the time, somewhat depressed and mentally depressed, you
know, had some bloating. Wewent through and did all of this testing.
It turns out that he was beatinghimself up pretty good as telemeres were

(22:32):
short, neuro hormonal access was shot, he was way out of shape,
cardiovasculary was developing early cardiovascular disease.My brain is thirty seven, right,
if I tested out the way wetested, my brain is thirty seven.
His brain was older than his chronologicalage. People come in and they're pretty
beat up, and then you gothrough and you start to systematically approach these
problems. He had the right mindset. He's like, no, I want

(22:52):
to be young again. I trulyget that. I want to be young
again. And he started to implementthe things, and we kind of layered
in after we do the tell let'sstart with this, let's start with that,
and we work our way through.And so his after story was you
know, he pops in here andhis wife is in the program too,
and they're like reaving about how greatthey feel and all the things they're doing.
And now they're skiing with their kidsagain and they never thought they'd ski

(23:15):
again in their lives, and they'redoing all these things right. They're really
reclaiming their youth, if you will. And then, you know, you
talk to them a year later afterthey've been in the program for longer,
and it's like, things are goingso well. We're thinking about, you
know, starting a new business,and we want to start a new business
actually in the health space, becausewe want to pay for our longevity with
a business that's in the health spaceand things like this. So when you

(23:36):
feel great and you look great andyou function as a young person, it
changes everything in your life. Andso we love seeing that. How do
you maintain youthful energy levels. It'sa complex equation. You have to understand
why somebody's energy has gone down.So the first question is to understand why
is the energy not where it wasa lot of different factors play into it.
Some of them are related to thyroidA lot of people develop something called

(24:00):
subclinical hypothyroidism. They have normal thyroidlevels in their blood, but their tissues
are not getting enough thyroid. Andin my case, genetically, I was
converting inactive thyroid to active thyroid inmy brain very efficiently. So making sure
somebody's thyroid is in the right placeis critical. Then hormones, other hormones,
such hormones become important. Then mitochondrialfunction becomes very very important. Right.

(24:22):
The mitochondria the little organelles in thecell that are making ATP and when
telemeres get short, guess what theytell the mitochondria to shut down ATP production.
So you've got to look at thetelomers, you've got to look at
the mitochondria, you've got to lookat all the different pieces the inflammation,
and you've got to attack the wholething. Right. It's like a recipe
in a kitchen. Right, you'reasking, how do you make a great
meal? Well, you have tohave all the ingredients and you have to

(24:44):
put them together in the right way. That's really the best analogy. This
is very encouraging because even if youhave been very unkind to your body and
red it's not beyond repair if youcan find the right things to do.
I think the best thing you coulddo would be to grab a copy of
the book. One hundred is theNew thirty. The subtitle is how plain
the Symphony of Longevity will enable usto live young for a lifetime. So

(25:07):
it's about four hundred and fifty pages. It's very easy to read, but
it's also very comprehensive. It's outan audiobook on Audible. There are ebooks,
their paperbacks, there are hard copies, but I would start with that.
The other thing is we have apodcast, the Gladden Longevity Podcast also
uses the term age hackers. Wejust recorded our show with a gentleman that's
going to go from the Dead Seato the top of Everest. We're going

(25:30):
to be talking with him about livingyoung and how he does that when he's
in his late fifties. It's areally fascinating podcast, really interesting guest and
things like that. And then youknow our website gladenlongevity dot com. I
will just say one more thing whenit comes to that life energy circle,
really for the audience to grab this, Yes, it's me and thirty years
old, but people will say,well, seez, I don't want to

(25:51):
be thirty. You know when Iwas thirty, I was a mess or
I was this or I was thatright. The idea really is to have
a thirty year old body and athree hundred year old mind. That sounds
great. The other part of it, though, is just having a leader
or a guide who can show youthat it's possible. Well, my favorite
part of the scientific approach doing thesetests, getting the answers. We want
to get it right for the individuals, and each person has their own set

(26:15):
of issues, their own set ofgenetics, et cetera. So it's really
fun for us. Everybody's like theirown painting, right, and it's fun
to kind of put that whole thingtogether. Doctor Jeffrey Gladden. Where can
people find you again? They canfind us at Gladdenlongevity dot com. That's
the main website, and the bookis one hundred is a New thirty while
playing the Symphony of Longevity will enableus to live young for a lifetime.

(26:36):
And then the podcast, the GladdenLongevity Podcast, which also h Hackers is
associated with. So those are greatplaces to find us. And you know,
if people want to reach out andreally talk to us, if they
reach out through the website, we'llset up a call with them and go
through what their aspirations are, whattheir hurdles are that they perceive, and
then sit down and work out aprogram for them so they can pay for
it pre tax sounds great passage toprofit with Richard and Elizabeth Deerhart will be

(27:00):
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Passage to Profit continues with Richard andElizabeth Gearhart now it's time for our Power
Move segment with us as Kenny GibsonPower Move Today. Really excited to talk
about somebody who was recently on mypodcast. It's no other than the Rizza.
If you're not familiar with who heis, either you've been sleeping under

(29:18):
a rock or you've never heard ofthe infamous Wu Tang clan. He's been
celebrating the thirtieth anniversary of Enter theWu Tang thirty six Chambers with a film
Docuseriies that he released recently at theUrban World Film Festival. And it's a
really really awesome film and shows howhe's been able to pivot and move from
not just being a rapper and amusic innovator, but a cultural creator who's

(29:44):
positioned himself in the film space.Is his fourth film. Very exciting things
going on and it was awesome tosee and preview it, and I had
a really great conversation with him aboutthat move and transition into the film space,
and you can hear all about iton my Power Move podcast. That
sounds like a great podcast, thatsounds really interesting and where can people find
your podcast? Everywhere? When youlisten to podcasts and you can actually watch

(30:06):
it on YouTube and you can seeit on Spotify in video as well.
Well. That's great, and Elizabethtell us about your projects. I have
Blue Streak directory, which is avideo directory of B to B businesses that
I'm still working on the website forand I have some new ideas for that
thanks to some things I've been doingin the podcasting space. I also have
a podcast about mats for cat loversand some dog lovers too, because sometimes

(30:30):
to do cats versus dogs, andI do that with Danielle Woolley, who
is amazing. We have a lotof fun. We have guests on that
and if you like talking about cats, you can come on it. So
it's called the Jersey Pod Cats podcast. That is so much fun. And
then I recently started a podcast forchildren. It's a video podcast and I'm

(30:51):
really making headway with it on YouTubeand it is called ghost Stories the Flip
Side featuring Fiona Fabelstable the Ghosts,so I'm helping her with it. It's
a lot of fun. You alwayshear ghost stories from the human point of
view, but you don't hear aboutwhat the ghosts are thinking unless you happen
to know be on a fabl stabbleand if you listen to that, you'll

(31:12):
hear the ghost side of those favoriteghost stories of yours. And now to
continue with our theme of health andtaking care of yourself, we have Jody
Scott with green gooo dot com.It's skincare, wound care everything. I'm
gonna let her explain it. Welcometo the show, Jody, thank you
for having me. My mom's sisterand I started this company together. My

(31:33):
sister's a certified herbalist and midwife andthen I was pre med and so our
goal initially was to change first aid. What we found incredibly interesting in the
first aid category had not been disruptedin you know, thirty forty years.
The natural consumer was willing to abandontheir natural ethos because they were told products
like you know, neosporn and hydroquarter zone were the only products that could

(31:57):
get the job done, so they'dhave a very lifestyle. But you open
up their first aid cabinet and itwas full of chemicals. Then the conventional
consumer really didn't care about the ingredients. They were just generally dissatisfied on what
the OTC category had to offer andthe efficacy. They found the inconvenient to
have to go to the doctor.The solutions on the market are very much

(32:20):
for acute, short term solution,so use this product for five days,
discontinue if symptoms do not resolve.And not only were people frustrated having to
go to the doctor and have togo get a prescription medication, most people
seeking skincare needs have chronic skin conditionand so the OTC market really has not
accommodated to finding solutions for long termskincare conditions. So my sister being the

(32:45):
erbalist and me with my organic chemistrybackground, we thought, can we make
a plant based alternative that is superiorin efficacy and also brings sustainability. You
know when you look at the FirstAid that, if you will, everything's
in plastic tubes being thrown into thelandfill. Can we bring sustainable packaging?
Can we bring a lifestyle brand toFirst Aid, some personality, but really

(33:07):
leading with efficacy first? And sogreen Good was born. What makes this
incredibly unique too, just from aproduct standpoint, is that we compound from
plants much like you compound to makedifferent kinds of pharmaceutical or OTC products.
So we're not bringing pre made extractsto our manufacturing facility, we're actually doing

(33:30):
that process ourselves. So we bringthe plants to our manufacturing facility where we
take it through this extraction process yieldhigh amounts of the medicinal properties, and
then there's unique formulas or unique oilsthat go into these formulas. And as
you talk about trademarking and patents andso forth, what we did with that
process was when we explored a patent, the council was, hey, rather

(33:53):
than just closing your process and makingit easier for competitors to come in,
why don't you see if you cantreat secret this and really put some bumpers
around this. Now, on arewind for a little bit, when we
were trying to find a manufacturer whowas willing to do this, we had
at least ten to fifteen notes.Manufacturers are going, we're not going to

(34:13):
make this process for you. Whycan't you go get pre made extracts sent
around the market. That's what everybodyelse is doing. And we'd say,
well, this is why it works, this is the ethicacy, this is
the secret sauce. And it actuallytook We were at a trade show and
this man came by and he wasselling us on lanyards and different kinds of
promotional products, and he expressed thathis son had EXIMOUM, so we gave

(34:35):
him our dry skin formula, andat the time, John Hopkins had just
started using this product and their SquareGerman skin condition department, so we were
sharing that story with them, andyou know, he said thank you.
He left. About a week later, he called me and he said,
you know what, I don't knowhow we're going to scale this product for
you, and we're not even inthis line of business, but the world

(34:57):
needs this product. My son,for the first time time is not using
his prescription medications for his exema andis actually seeing results. So we're going
to figure this out. And thatmanufacturer to this day is the one that
we ended up partnering with. Wedeveloped a dedicated line, a dedicated team,
a dedicated section in their facility that'sa FDA approved because we wanted to
register the products with the FDA sowe could really take the position of efficacy

(35:22):
first and have that sounding board forthe consumers to depend on from a reliability
standpoint, and then we really covetedthat process. So our manufacturer not only
can't replicate our formulas, they can'treplicate the process with any other customer,
and that's allowed us to protect thatprocess. We took market share data information
to help drive the different components thatwe were going to do in the product

(35:45):
development. So we looked at thingslike what was converting the consumer in the
first aid space, what symptom relief, what they're looking for. So when
we looked at, for example,people who were using a topical antiseptic,
they were also looking for pain relief. You see a lot of portable first
aid kit So we said, canwe make one product that's not only a
topical antiseptic, but can we alsobring pain relief, speeding up the healings,

(36:08):
slowing down the bleeding. So like, our first aid product is more
than just a topical antiseptic. It'syour first aid on the go. So
you can take this one little tin, this one little bomb with you and
essentially you have your first A kitwith you everywhere you go. And then
from there we just started looking atour first aid products. You know,
we have a vapor rub, atopical analgesic, cold source solution, poison

(36:30):
IVY. Now since then we've branchedinto other categories. We have personal care,
sexual wellness pet all in the topicaltherapeutic space, but taking that same
process at which we are putting thoseunique blends, those unique oils and putting
them into the products for the efficacycomponent, How are you selling this now?

(36:50):
So we're in a number of retailers, GDS, Walgreens, Riet Aid,
so we're in national pharmacies, grocerystore, natural channels, direct to
consumer and Amazon. A lot ofour business for the first ten years was
word of mouth. You know,being a plant based first aid brand was
incredibly disruptive, especially you know,in the first five years of doing this,
no one talks about plant based andthen fast forward really in the last

(37:15):
two years and now we're here.I mean, there's plant based water,
right, there's the term plant basedhas become a tag wine, if you
will. And thankfully we're some ofthe originals who have started in the plant
based so there's that authenticity and soyou know, now it's not as challenging
from a word of mouth standpoint marketing, digital marketing and so forth. And

(37:36):
we do have some pretty great ambassadors. Shaq Thompson, who is a linebacker
for the Panthers, partnered with usrecently and very much with the intent of
having natural solutions for pain relief.What we're seeing very much Psychoxtric Glatten and
talked about in terms of performance andrecovery and looking at inflammation, and you're
seeing a lot of professional athletes,for example, really look at a more

(37:58):
integrative approach to the performance in theirhealth. Yes, I'd like to get
doctor Gladden's comments on this. Ilove it quite honestly. I love the
fact that it's plant based. Ilove the fact that you went outside the
traditional guidelines and figured out a wayto get it manufactured. And then I
think to be able to crack thecode on retail, that's a big jump,
right to get on the shelves atCBS and Walgreens and places like that.

(38:20):
So you know, it's great ifyou can just walk into a drug
store and buy something right and putit on. So I love that kind
of thing. I think one questionI would have is it green? And
is a gooey? Hen's the name? Yees? You know, we were
thinking about what to name the productswe're in the first aid section, and
of course the advice was to lookvery medical and look like we belonged in
the first aid set and being adisruptor with the plant based alternative. Just

(38:44):
didn't feel right to have a genericme and packaging that looks very OTC.
Because we needed to be loud.We needed to scream, hey, we
are superior. And also, bythe way, we also have really clean
ingredients and so we even have funlittle jokes taglines and all the products and
so the fact that it's green.They come from plants, it's sustainable,

(39:05):
and when you open up the originalball, it was green, and so
then we were like, do wecall it green ointment? And then again
we were going down that road oftrying to fit in so much in the
set and so on, just sectorin there, like it's just kind of
gooey and we got green goo.That's great. Kenya. Do you have
a combat of question? Yeah,I see you have a mama and baby
line, which is awesome, andI see it sold out on your website.

(39:27):
So in terms of like the evolutionof your brand and where you're expanding
products into different sectors beyond the mamaand the baby sector, are there any
other demographics that you're looking to targetwith your products. We have a sexual
wellness brand called Southern Butter, andthat will be the first Cruelty Free FDA
approved lubricant. All lubricants have tohave tests on animals to get their certification

(39:50):
and medical device certification, so we'vebeen working with the FDA to get that
approved without having to test on animals, which was very important to us because
of course, worn in first aid, most of the OTC products have been
tested on animals. We are gettingready to do something really interesting with our
babyline with some partnerships and extensions andregrants, so you'll see our baby line
really develop over the next handful ofmonths, and then as well as our

(40:15):
pet and our personal care. Sowe've got a plant based toothpaste that's actually
made with sugarcane packaging in the twoand plant based deodorant, which is really
fun because when you look at yourarmpit, and this might be a fun
one for you, doctor Gladden,is that your armpits a really unique tissue
and it absorbs. We're always lookingat the transdermal absorption at various places in
your body, and your armpit isa place where you have a higher absorption

(40:37):
rate and that's alarming for a numberof reasons. One, obviously, the
traditional deodorant has a number of chemicalsthat have been identified as harmful to have
under your armpits. You're getting areally high absorption rate near your lymph nodes,
your lymphatic system. It can beworking over time and obviously stress the
body out. And so now ourdeodorants have Holy Basal Ashawanda Raci mushroom vitamin

(41:00):
see in all kinds of different vitamins, because why not if it's absorbing more,
let's give it more of something thatthe body need really appreciate and not
only just try to avoid the thingsthat aren't good for you. Well that's
a new one, taking vitamins throughyour armpit. But I like it.
It's a special spot. I thankyou, doctor Gladden. It might be
a place to really do some moreresearch. I feel like it's been not

(41:21):
appreciating more ignored, aren't they.So where do people find your products?
Where do you must want them togo? The best place to go would
be greengoo dot com. Okay,greengo dot com. Well, thank you
very much, Jody Scott. Reallya revolutionary product, and I'm looking forward
to getting some and giving it tomy daughter to use when she hikes applation
trail because I heard that is likekiller on your feet, so she's gonna

(41:44):
need it. So I am soexcited to introduce our next presenter, Zoe
Lay. We've been talking about healthproducts. This is a dog food unlike
any dog food. It's called theRockster, and I'm going to let her
explain why it's so special. WelcomeZoe, thank you. It is then,
greetings from a very cold English evening. The story behind Rogster is obviously

(42:06):
a real story. It's very rootedin science. The average age of dog
used to be eighteen years old sincethe invention of commercial pet food, and
actually that is reduced to eleven,and in some large breeds as low as
eight. So the story of Rogsteris we were on our honeymoon eons ago

(42:27):
and we found what we thought wasa dying dog. He was at least
five years old according to his dentalrecords, and we did this insane thing,
and we canceled our honeymoon to rescuea mutt from the backstreets of Naples,
and in reality, he rescued us. We got onto the path of
the food really because he refused allcommercial pet food. He would go through

(42:52):
a dustbin, he would go andrun off to a restaurant rather than e
commercial pet food, and we foundout many years later that actually, as
a genuine street dog who'd survived formany years on the street, he had
a heightened natural instinct to what wouldbe harmful to him, which enabled him
to go through dustbins. So wefound out what was in pet food and

(43:15):
of gos that we tried to forcefeed rocks to this food. So I
don't know if you know that eightypercent of all antibiotics are not used in
medicine, they used in agriculture.We had some scientists from Ruckers on the
show a few times ago doing debtby our research, and they are saying
the same thing you're saying. Yeah, the whole story is actually Rogster went

(43:37):
on to be one of the oldestdogs recorded alive. He in human years,
made it to at least one hundredand forty seven years. We created
the food for him, and itcertainly wasn't intended as a commercial pet food
from the point of view of whyis it so special? Why did he
live that long? He became adad of puppies, the paws and pupsters

(43:57):
when he was eighteen, which isthe Times of Ing and ran a story
that Mick Jagger and Rockster became dadson the same day and compared to the
Rocks to McJagger was a mere sprinkling, right, and he actually tried to
become a dad when he was twentywith his own daughter and that was really
bit But anyway, what is sospecial about it? So in Germany especially
and in Europe, you have whatis called bioorganic. It is an elevated

(44:21):
form of organic that has zero toleranceto any kind of antibiotic, any use
of antibiotic in the food chain,growth hormones, steroids and anything like this.
Actually, USDA Organic allows the useof antibiotics, which a lot of
people find quite shocking. And thenif you look at the ameo acid profile,

(44:43):
if you look at the antioxidant countthe AORAC of bio for example fruits
and vegetables, and actually what it'scritical when it comes to also dogs,
there's a big issue with dilating CUDDIand myopathy, but it's known as DCM.
And the amino acid profile of theprotein source is incredibly important, especially

(45:07):
with dogs. So methine and cystineare essentially needed to synthesize the turine in
the dog that is not found inpeas or lentils and cheap other protein sources.
It's found specifically in the meat andthe muscle. I do want to
ask doctor Gladden if he has aquestion or a thought about this. I

(45:27):
think it's fascinating what you're doing,and I think it goes to show you
the power of healthy nutrition. Oneof the problems that humans have is getting
truly nutrient dense food right. Eventhe organic foods many times are not that
nutrient dense, and it depends onwhere they're grown, in the time of
year, and in some cases actuallyorganic foods have less nutrients than non organically

(45:49):
grown foods because there's not enough nitratein the soil or other things that can
be used in dietary Nitrates for humansis incredibly important for cardiovascular health. But
I find it really interesting this conceptabout tourine because we know in humans touring
is critical for cardiovasmal or function andcan be used to treat congestive heart failure
in humans as well. So I'mnot a vet. I don't know veterinary
medicine all that well. On digitala few vets, but I find that

(46:12):
part of the story really fascinating.What you're really doing is prioritizing the animals
to a level of a sacred beingalmost right, where we're going to feed
this really sacred being, this reallyhigh quality food, and we should do
the same for humans when honestly Iagree with that. And then you've also
talked about sustainability, and you know, for example, we use and some
things that irb it. It's acan, it's a tin, we use

(46:35):
a very special tin. But wecould do all of that, and it's
cooked under vacuum. It's got ahigh as you know, in some cases
our all account goes to nearly threethousand. Typically a dog feed might have
between fifty or one hundred chemically given. But why would we cook under vacuum
and under pressure? And it's calledsov'd in plastic. The endocrine system is

(46:55):
potentially impacted by that, but it'salso terrible for the planet and terrible for
the oceans. So why would weuse tetrapac where actually you couldn't cook the
way the food The food is cookedin a very very special way that we
can't even make it in America.I do want to ask Kenya if she
has a question or comment. Ido actually I think what you're doing is
brilliant. My sister went to bedschool at Cornell and they used to have

(47:20):
well, they still have this experimentor this research that they're doing with fiscalated
cows by taking the microbiome from thehealthy cow and then they redistribute that into
the other to keep them well andhealthy. So if the sounds like you
have built a system around full sustainabilityfor animals based on that scientific research,
if I'm understanding it correctly, yesand no. So essentially, when you

(47:42):
take all antibiotic activity and you putthe cleanest, possible, healthiest food,
we also add something which is anatural prebiotic which is fermented Jerusalem autochoke concentrate,
and it's a unique form of innulinwhich enables then the gut to potentially
reap populate in a very healthy way. And that's how obviously the microbio is

(48:04):
something that we're passionate about. Iwas shocked that every second dog and need
more haves an analogy. There isnot a dog on the planet that was
born allergic to chicken. We've haddogs that have got sadly very sick that
have gone on rochster. The dogwill go crazy for it because it will
never had that kind of taste before, even from home cooked meals. And

(48:25):
that's because we're cooking under pressure andtraditional SOUVD which is actually a natural flavor
enhancer, and it's the real meat, and we use the muscle. And
I give you a real case study. Actually, Sarah Adams, who was
one of the founders of the rawdog food movement. She had a dog,
Abby, who was already past wellpast the age of the average dog.

(48:47):
She'd started having kidney disease, hadbeen raw fed all its life.
She found out about rochster and shestarted giving Abby roster food instead of the
traditional diet. A shows rochster overthe raw food, and that is because
of the taste and it's natural,and so the bloods have been done just
before she had rochester and a monthof rochster food and that it was the

(49:10):
kidney. The bloods were normal aftera month of rockster. We had a
similar situation with a two year oldSharpe that had kidney failure, went on
rochster and after three months later thatwithout medication, which is what is so
extraordinary the power of food and thebloods were normal. So how is the
product packaged? So one of thethings that's unique to Rochster is we I

(49:35):
mentioned we don't use plastic. Wedon't cook it in plastic. It is
cooked from raw in the can underpressure, so there is no leakage or
seepage of any fatal water soluble nutrient. The next time those raw ingredients,
the meat oxygen is when the canis opened. And if you see we
have no paper label, it's actuallyengraved onto the tin, which is a

(50:00):
tin that's actually only used in Europe, I think with the only product in
America that actually has it was certainlythe only certified bio organic food in America
and very nice looking. And whereis the best place for people to find
this? But I know I founda store on your website. It's right
close to us in summer. Iwas so thrilled about that. So the
best place to go is the Rocksterdot com. Whether you'll find the stocks

(50:21):
locator. There are a number ofstores including Baxtabile and respectively others worldwide online.
Yeah, we are going to Ithink from next year we'll also start
selling ourselves instead of just through stockists, we will have our own fulfillment in
America, which will be very cool, excellent thank you. So it's the
Rockster Rockster dot com write Passage toProfit with Richard and Elizabeth Gearhart our special

(50:50):
guest doctor Jeffrey Gladden. This hasbeen a fantastic show. We're not done
yet, so don't go away.We'll be right back. Have you ever
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(51:30):
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nine one seven eight five four six, eight hundred nine one seven eight five

(51:52):
four six. That's eight hundred nineone seven eighty five forty six, it's
Passage to Profit. Now it's timefor Noah's retrospective. Noah Fleischmann is our
producer here at Passage to Profit,and he just has a way of putting
his best memories in perspective. We'rejust going to have to do something about
all the fasted dancing technology and consumerelectronics out there. These days, we

(52:14):
can't even enjoy or appreciate a newgadget or device before we have to change
or upgrade it without even enjoying orappreciating the one that we already have.
You know, when I was achild growing up in my uncle's home in
the nineteen seventies, we had ablack and white television set and I loved
it. We had friends and familywith color TV, and I'd seen plenty
of it, but I wasn't impressed. The Wizard of Oz looked great to
me in black and white. Moreimportantly, television was a very important part

(52:36):
of our lives as a family unit. It gave us the chance to sit
around the living room together and enjoysomething without any disputes or issues. That
all changed when my uncle came homeone night with a brand new Zeni Chroma
color television set. It was oneof those one week trials, and it
was the longest week of my life, and it didn't even last a full
seven days. No matter what wason the screen, it caused a dispute
in the living room. This istoo yellow, that's too blue. Can

(52:58):
you do something about his orange?I was just praying for the black and
white TV to come back so Icould enjoy my television shows again. Well,
soon I got my wish. Afterabout four days, everyone got so
tired of fighting they sent the colorTV out of a house. Peace at
last. You know, there's advancementsin radio two, high definition, digital,
all those sorts of things, andthey're wonderful, But for me,

(53:20):
I still like to listen in blackand white. Now more with Richard and
Elizabeth Passage to Profit amazing show today. I've learned so much about my health
and different health products that are prailleblazers in the world, kind of upending
traditional medicine, traditional medical treatments,and even traditional dog food. So now

(53:42):
it's time for the question. ElizabethKerheart always has a question at the end
of every program, and what isthe question today? Well, I'll start
with doctor Guadden. I know youhave already contemplated this in your life.
But if you knew you'd live tobe one hundred years old, what new
things might you try? Everything whenyou're going to be thirty one you're one
hundred, it changes your perspective somuch that you continue to learn. I

(54:07):
think I'm learning at a faster pacenow than ever in my life. I'm
getting involved with more collaborations, morecompanies, more initiatives than ever before in
my life. When a lot ofmy peers, you know, from high
school or college or medical school orthinking about retiring. So I can only
imagine that if I have a thirtyyear old body in a three hundred year

(54:27):
old line, when as I approachone hundred, that I'll be involved in
global activities and It'll be like themost fun ever. Excellent. That sounds
pretty good. Yeah, So,Jody stottwigreen goo dot com, if you
know you'd live to be one hundred, what new things might you try?
You've just opened up Pandora's box forme, doctor Gladden. This is amazing.
I will definitely be investing more intomy mindset. I think to your

(54:50):
point, you know, as entrepreneurs, you put your health at risk,
and so just in the spirit ofknowing that that is a possibility. Putting
that first and for roast, andthen I can start more businesses and travel
more in So I'm really excited aboutsort of the keys that you have just
invited us to. So are wedoing all of that? And then?
So excellent? So Zoe lay withthe rockster dot com. If you know

(55:15):
you'd love to be one hundred,what new things might you try? I
definitely would invest much more into myhealth and into the holistic way. But
I think it is absolutely it.There's so many things that you didn't learn
to do when you were young thatyou kind of really wish you had,
and that line. I know thatlife learning is a lifelong endeavor, it's

(55:37):
a lifelong journey, but actually somehowit's easier to do it when you're young.
If you stay younger longer, there'simagine the kind of things that you
can learn and that your brain plasticity, neuroplasticity, if that is continuing especially
now with AI and the future,and be part of shaping that rather than

(55:58):
feel like an old age. Yes, I agree, So can you get
some If you knew you'd live tobe one hundred, what new things might
you try. I just want tobe in the right state of mind.
If I live to be one hundred, I think my health is super important.
You know, you have all thesethings out there like Alzheimer's and all
these things that can affect you atthat age, so I pray to got

(56:19):
them. In my right state ofmind, I can be learning more traveling
and just keep my brain intact.Lord, I need it, Okay,
So Richard Garhart, after we sendyou off to Texas, can you get
it? Mike Fellomer's improve what newthings would you Well, I'm going to
say two things first, and thisis probably not the mindset that doctor Gladden

(56:42):
would appreciate, but I'm going totake more naps. I think that's going
to be one thing. The otherthing, though, is I'd like to
experience great great grandchildren. So ourson is having a child, as wife
is actually well yes, well thecombination, Yes, the two of them
together are going to be bringing anew lives into the world, and we're
going to be grandparents and it wouldbe awesome to see that child grow up

(57:06):
and also have a child, andthen we would be great grandparents. So
I think that would be one ofthe pleasures of living to one hundred.
Yeah, And for me, Ithink I would take more time to travel.
So right now I feel so rooted, like there's so much I have
to do all the time, andI want to get it done quickly and
I want to make sure I'm takingcare of other people and getting it all
done. If I knew I hada lot of time, I would go

(57:29):
to more places. Probably. Wellthat's great. So unfortunately we have to
wind things up. But before wego, I'd like to thank the Passage
to Profit team, Noah Fleischman,our producer, Alicia Morrissey, our program
director. Our podcast can be foundtomorrow anywhere you find your podcasts. Just
look for the Passage to Profit Showand you can find us on Instagram and

(57:49):
threads at Passage to Profit Show andTwitter, or if you're even more up
to date, x at Passage toProfit and on our YouTube channel. Liz.
Also join us on our new Facebookgroup search for Passage to Profit Show
Listener Community, a new community spacefor our listeners and guests where you can
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(58:10):
to Profit team. And remember,while the information on this program is believed
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You can find us at gearheartlaw dotcom and contact us for free consultation.
Take care everybody, Thanks for listening, and we'll be back next week.

(58:38):
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