Entrepreneurs: Stop Grinding! The Surprising Secret to Explosive Success with Joseph Varghese + Others

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
Accountability. We call momentum partnership, focusing on more momentum than accountability.

Speaker 3 (00:13):
Becoming an entrepreneur for me was not a straight line.

Speaker 4 (00:16):
I knew I wanted to make a change for myself.

Speaker 5 (00:19):
I'm Richard Gearhart and I'm Elizabeth Gearhart. You just heard
some snippets from our show. It was a great one.
Stay tuned to hear tips about how you can start
your business.

Speaker 6 (00:30):
Ramping up your business.

Speaker 2 (00:32):
The time is near.

Speaker 7 (00:34):
You've given it hard.

Speaker 2 (00:35):
Now get it in gear. It's Passage to.

Speaker 1 (00:38):
Profit with Richard and Elizabeth Gearhart.

Speaker 8 (00:41):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks and copyrights.

Speaker 5 (00:49):
And I'm Elizabeth Gearhart, founder of Gear Media Studios, podcast
and content coach, Passage to Profit co host and CMO
at Gearhartline.

Speaker 8 (00:57):
That's a big list. Welcome to Passages Profit everybody. The
Road to entrepreneurship where we talk with entrepreneurs and celebrities
about their business journeys. You're going to meet the man
who's turned accountability into rocket fuel. Joseph Varghesese isn't just
leading the AI revolution, He's empowering entrepreneurs to achieve exponential

(01:18):
growth through the science of success, the art of daily progress,
and yes, the power of play. Get ready to level
up your life. The success guy is here.

Speaker 5 (01:28):
And then we have two amazing women entrepreneurs. I can
honestly say I've never met anyone like Jen Rulan before.
She is a fifteen times iron Man try athlete.

Speaker 8 (01:39):
I'm exhausted, and now she's.

Speaker 5 (01:41):
A life coach and author. So if anybody can teach
you how to get stuff done, it's her. And then
Elise Frankel, coen ventor of the Clutcher therapeutic pillow, which
I'm a side sleeper I'm using as she sent me
one love It got to hear her story and coming
up later on, it's Noah's retrospective, along with Secrets of
the Entrepreneurial Mind. So stay tuned.

Speaker 8 (02:02):
But before we get to our distinguished panelists, it's time
for your new business journey. Two and five Americans are
business owners or thinking about starting a business, and so
we want to ask our panel today, what's the one
sacred startup myth you'd like to bust once and for all. Joseph,
Welcome to the show. What is the one sacred startup

(02:24):
myth you'd like to bus?

Speaker 2 (02:25):
It's great to be here. And the thing I like
to bus is you don't have to do it alone.
You can get support. It takes a village to be
able to build. And there are teams people, virtual assistance,
remote workers all around the world want to see you win.
So you have an idea, test it, get support, build
your team, don't do it alone.

Speaker 8 (02:44):
That's great. Alice, welcome to the program. What's the one
sacred myth you'd like to bust?

Speaker 3 (02:49):
Thank you, it's great to be here.

Speaker 9 (02:50):
I think the myth I would like to bust is
about you need to do research and have all the
answers that you need to start. But that is not true.
You just have to have your ideas down and start
from where you was with what you have and take
it from there. You we find people that lines with
what you're doing and what you want, and you would

(03:12):
just tick off from there.

Speaker 8 (03:14):
That's really great because if you wait until everything's perfect,
it's really hard to do anything right. That's all right,
you have to make a start, John.

Speaker 4 (03:22):
Thanks for having me. I think the biggest thing that
I've realized is that I don't have to do more.
I think something that I did for a long time
in the beginning of my business that I had to
be on every social media platform. I had to have
the perfect funnel. I had to have the newsletter, I
had the blog, I had to have everything out there.
But once I started actually doing less, I actually became

(03:45):
more successful.

Speaker 8 (03:46):
Why do you think that is.

Speaker 4 (03:47):
I think I got to a point where I was
done trying to prove what I needed to do in
my business and I just allowed it to just flow naturally.

Speaker 8 (03:56):
Yeah. Yeah, that's great advice, Elizabeth.

Speaker 5 (04:00):
Well, mine kind of goes along with Jens. A lot
of people say, oh, I work twenty four to seven,
I'm an entrepreneur. I never sleep. Well, I'm sorry, never
for the last ten years. I have a pillow that
really hurts you.

Speaker 2 (04:16):
Yeah.

Speaker 5 (04:16):
Absolutely, yeah, And so you really need the time to refresh, refuel.
And I think that what it crushes most is your
creativity if you don't take time to just take care
of yourself a little bit and relax.

Speaker 8 (04:30):
Yes, right. And you know, running a business is all
about solving problems, and you have to bring your creativity
into it right to solve those problems. So that's a
really great point. The myth I'd like to bust is
that you have to have funding to be successful because
the fact is is that most businesses run on real

(04:50):
customers who pay real money, and if you're profitable, you
can use that money to reinvest in the business. And
so while funding may be nice to get off to
a start, it's not absolutely necessary. Gear Heart Law, we
bootstrapped that right and it turned out just great. So
spending a lot of time looking for investor funding can

(05:11):
be right for some businesses, but it's not always necessary.
So now it's time for our featured guest, and what
if the secret to explosive success wasn't working harder, but
playing harder. Joseph Fargi is known as the breakthrough engineer,
turns the grind mindset on its head, showing entrepreneurs how
to achieve more through accountability, flow and fun. So welcome

(05:34):
to the show.

Speaker 2 (05:34):
It's great to be here.

Speaker 8 (05:36):
Why is holding yourself accountable so difficult for so many people?

Speaker 2 (05:40):
It's difficult to people because they wake up in the
morning not knowing what to do, how to engage, how
to show up. I mentioned before having a team is
really vital. So years ago when I moved back to Queens,
New York after my dad passed away, and moved into
a bear apartment, and I didn't have the people the

(06:00):
structures around me that I used to have prior to
that when I lived in another state. And as time progress,
when I reached out to people started having conversations, especially
with people who are playing a game ahead of me.
One of my best friends, name is Paul, is a veterinarian.
We would connect each day it was check in. We
had a daily huddle seeing it all is a game.
That's another topic we'll talk about later today. Gamification progress

(06:22):
happened because we'd connect each day. We would expect each
other to rise. This is twenty some years ago, and
as time progress, we just like started blowing through the
charts in terms of what's possible. So I've learned over
the years that it just takes community, takes people, it
takes momentum, it takes accountability and accountability. People often think
it's like a thing where you've got this accountability coach

(06:43):
and put in pushing you.

Speaker 3 (06:44):
Yeah.

Speaker 8 (06:44):
I always think of it as like self discipline. Is
there more to it than that?

Speaker 2 (06:48):
Or I think discipline is a word that's overly used.
You don't need discipline. You need to need reminders. There's
a quote from the seventeen hundreds that I have my
wave around me. We need to be minded more than
we need to learn. Learning is very useful age of
AI and technology is infinite information that's out there as accessible.

(07:08):
What's more important is being reminded of the game we're
playing in life. And we can do that each day
by people with people who believe in us each day.
Eventually it is the only option is to arise, and
that's how I live my life. Yeah.

Speaker 5 (07:22):
So your company is Success Circles and you put people
in groups. Okay, and we were talking a little bit
about that, and you match people from diverse backgrounds. Can
you talk about the groups that you put together?

Speaker 10 (07:35):
Yeah?

Speaker 2 (07:36):
So the groups are one and one. Typically we have
a team program where we have cohorts. We go a
little deeper as a group. It's one on ones. We
match people who have similar aspirations, different backgrounds where they
can model each other. The idea modeling people hear about
it from the twenty Robbins. Perhaps that idea basically seeing
how somebody else works, how they engage move through their life.

(07:56):
If one of my clients is having a problem, let's
say they're having a problem in their marriage relationship. Typically
all I do is I connect them with a relationship
coach or someone who has a great relationship, and I
can tell within two weeks after having a daily thirty
twenty thirty minute call sharing the highs and lowest lessons,
that problem's gone. Whether it's in their health, maybe they're

(08:17):
having a challenge and the health they might pair them
them up with somebody like like Jen over here as
a triathlete and just hearing their model of the world,
how they start their day. That makes a huge difference,
being reminded by somebody else what the game we're playing,
being able to share our why. Last time we connected
with we had another guest in notion of our friends, Sonia.
She talks about the importance of knowing the why, the

(08:38):
bigger the why, the easier, the how. So we put
that why in center around what we do.

Speaker 8 (08:46):
Wow, that's really great. We're here with Joseph Vargins. Some
interesting comments so how do you split the difference, or so,
how do you sort of reconcile sort of the modeling
with the thought of sort of being your own person.
How do those two work together? Because you hear a
lot about authenticity and being yourself, Yes, but I also
see the value in learning from other people and how

(09:09):
they're successful. So how do those two work together.

Speaker 2 (09:12):
We used to have a set of core values in
our website authenticity, openness, respect, generosity, and over the years,
after eighteen years, we simplified that now it's make the
day better, make each other better. So if every call
is designed to make the person you're connecting with better,
and if also the call is designed to make your
day better, you'll do what's needed to show up and play.

(09:33):
And authenticity is a vital part of them. Someone's open. Oftentimes,
when I get into conversation with someone, I'll talk about
something personally myself, something very personal and maybe even embarrassing,
and that often allows a person I connect with with
open up and share what's personal for themselves and the
start of the day. This way is really vital. We
think about when I was in high school, I was
in a track team, and before we ran track the

(09:54):
team would get together, we talk about the game. We
might talk about the school we're running against, how we
he worked against them last time or last year, and
then we'd break read, we'd hold our hands, we'd do
a high five, we'd do a bit more of a
huddle afterwards. And that was very useful. It was very
useful because as soon as that ended and we're able
to say grace or share a gratitude, were able to

(10:16):
go in there and play. So I realized that most
entrepreneurs deserve to have a huddle to start their day
this way. And if the huddle can be open, authentic
and real, would we sure are? Why around those values
I mentioned before, make the day better, make each other better.
The only choice is to get better.

Speaker 8 (10:32):
So what kinds of success stories can you share with
us people who've been through their program? How can you
describe their growth?

Speaker 5 (10:39):
For example, like one person like can you take one
client that you worked with where they started and where
they are now that you helped grow.

Speaker 2 (10:46):
There's so many, but one that stands as my friend
Gary Simmons. Gary's in I mentioned him before also Jen.
He's in Baltimore. He has a past live as a missionary.
His ten kids, has gone through it.

Speaker 8 (11:01):
He needs some modeling.

Speaker 2 (11:03):
It's gone through a lot in life, you know, relationships, breakdowns,
and he was reinventing myself as an e commerce marketer
at the time. And it's interesting because he's somebody I
believe we track people into our lives as we need,
so he's somebody that came into our circle. Was one
of the early members legacy members going back nineteen years
now in our community. Seeing him pivot through all the challenges,

(11:25):
the breakdowns, and he had life, his kids, breakdowns, things,
he was having health conditions eventually to sell his business,
so he had started a business around fish oil heart
health supplements and again reinventing himself again, building a business
called Local Vocal Marketing, focusing on helping entrepreneurs around the
country scale their brands. For me, seeing somebody embrace those

(11:46):
pivots is very vital. Industries are always changing, people being disrupted.
AI is here having conversations, being able to speak out
out out loud, the highs and Lowe's lessons, being able
to hear ourselves speak just like we're doing the show here,
or we're able to engage in greater critical thinking, make
better choices, and maybe model somebody who's step or two
ahead of us and see what strategies they're applying. Well,

(12:10):
if this industry I have is being disrupted with AI
and this is the future VET and this person is
really pushing and being inspiring and they're doing this each day,
maybe I can copy model some of that. Maybe they
can be open to me. Maybe I can see what
they're doing, look over the shoulder, and over two weeks,
something extraordinary happens. These relationships sometimes extended to four weeks,

(12:31):
that's a maximum we allow. And then at some point
within three or four months, they might re engage, reconnect,
buddy up. That's the word we use, the buddy with
that same person again. And there's something I learned years
ago was we rise to the quality of expectations of
our peer group. And all that means is that if
you're around somebody who respects you, maybe even a coach,
a leader, When the people around you see you for

(12:56):
your greatness, and you're connecting with these people on a
regular basis twice three times a year, will rise at that,
especially at the rules calls to do that. When I
was in college, I had a bit of an embarrassing situation.
I went to a rave, a rave concert, and I
came back from this rave concert. I was probably a
sophomore in college. I had afensing coach. I was a

(13:17):
defensing team. My fencing coach really thought most of me,
and when I was in my freshman year, he was
tutoring in physics. He loved me. He really respected me
for a lot of reasons. Then I went to this
rave and I tried out a couple of things I
probably should not. And it's a funny because one of
my grade school friends reached out to me when with
a rave together, my coach saw me, and here I

(13:38):
was a bit not in my head, not in the
right space, and I could very embarrassing right, very embarrassing,
and I felt embarrassed. I went back back in my
dorm room. I reflected on it, and I pivoted. I
stopped doing that, and I soon got even more health
conscious than I was before that. And I also quit
smoking cigarette.

Speaker 3 (13:57):
I was.

Speaker 2 (13:57):
I was a smoker for about a year and a
half in college, all because of somebody who had a
great deal respect for me, but my potential. So I
believe in life, we all need a coach. We all
need Puer coaches. We all need friends, we all need
a spouse who sees the best in us. And if
we do that and surround ourselves with people on that level,

(14:18):
the only opportunity is to rise and to keep rising,
and to also see them rise. And in this world
of people rising, the only opportunity, the only choices to
go up. Yeah.

Speaker 5 (14:28):
Yeah, well, I'm sure glad that Richard listens to my crazy.

Speaker 8 (14:31):
I well, I mean, earlier in my career, I was
working at a place and I, for quite honestly, I
was a jerk and I didn't really treat people with
a lot of respect, and I ended up losing my job,
and that had an enormous impact on me. I really
had to go back and rethink how I was interacting

(14:53):
with people. I wasn't trying to be a jerk.

Speaker 5 (14:55):
It's just, you know, I mean, corporate, you're supposed to
be a.

Speaker 8 (14:59):
I'm hoping I've lost at least some of the jerkiness.
But you know, it's kind of the same situation, right.
You have to dig deep and reevaluate yourself and say,
do I want my life to go on like this
or do I want to try to make some changes?
And I can think that maybe if I had a
good role model to talk through some of this stuff with,
they might have said, well, Richard, when you act this

(15:20):
way or when you say this, you're going to be
ineffective and people aren't going to like it. And you know,
sometimes hearing that can be really important in someone's development.

Speaker 2 (15:29):
Yes, very important, especially from a peer, somebody who may
not nessarily be a coach, somebody who can kind of
hear that side, understand they've gone through themselves, perhaps where
you can be open with them. The relationship is two sided,
so it's you know, I, I'm here to make sure
you win and you're here to make sure I win.
So it's accountability. We call it momentum partnership, focusing on

(15:49):
more momentum than accountability, and there's a lot of value
in that in relationships. Partnership, I believe is the greatest
pathway being in any relationship is the greatest pathway believe
toward making progress.

Speaker 5 (16:02):
I agree. I have a friend. I met her through working,
but I offered to trade her services and so far
I haven't paid her back. I am going to start
paying her back anything. So I'm going to help her
start a podcast. But she keeps like things get in
the way in her life. But she's a master networker
and she's one of these people who has mastered the
art of making everybody fall in love with her. And

(16:23):
she's gorgeous to boot. And so she's helping me get
people to my events to well, not the one last
night that was a different one, but to the studio events.
And she's putting me in front of people. And I
think that we're making each other stronger because she is
not a tech person at all, and I'm very much
into the tech and so I can help her with that,
and she can help me with the networking part, and

(16:44):
it does it rises both of us up.

Speaker 2 (16:46):
When we're around somebody who's showing up a certain way,
we kind of model how they show up. There's this
thing I came out years ago called love attraction. My
wife when she met me, her friends would say I
was a little crunchy because I was open minded on
a lot of levels to things. But I do believe
when're around people, the idea of you've become the sum
of the people around you, or the average of people
around you, that's very vital. And it could be in

(17:06):
business finances, look in your bank account, or even health wise.
I often ask people who are dealing with health crisis,
who else is around you in your circle who's committed
to winning in that area, like making progress in that area,
or can you create that One of my best friends
now he's dealing with pancreatic cancer stage three and we're

(17:27):
building a team around him, created a WhatsApp group and
checking in and ensuring the people that he's connecting with
are of high spirits, remind him how extraordinary he is
and what it would mean to be around from the
ten twenty years or beyond. And it takes a really
strong circle for that to happen.

Speaker 8 (17:47):
It does. So we're with Joseph Varghees and we're having
an amazing discussion. Thank you, Joseph. I just wanted to
hop in a little bit here. You talk a lot
about gaming and you know, seeing life as work and
work is play. Can you talk a little bit about that?

Speaker 2 (18:04):
Absolutely so. Over the years, I've invested a lot into
different coaches, trainers, you and I I think work with
Michael Gerber years ago. At some point, entrepreneurship is a
tough game. It can be a tough game, or we
could see it as play, and I find that when
we see it as play, as a game, as fun,
it makes the whole journey a lot easier. So in

(18:26):
success circles, we want to invite our members to see
that every day is a game. There's a sport called life,
and the day is a game. So whatever day you're
listening to the show, if it's Tuesday, Wednesday, it's a game.
You can call it what you want, why Wednesday, thankful, Tuesday, tremendous, Thursday.
It's a game. It's made up. The game begins when
you wake up in the morning, so it's for me
it's five point thirty in the morning. For you, it

(18:47):
might be eight in the morning. The game begins you
wake up in the morning. The game ends when you
fall asleep on your pillow, and hopefully it's a comfortable
pillow like Alice has over here. Yes, And the moment
you pass out in bed, the game or the dance end.
Some of my clients are women and that they're not
into that sports and things of that sort, so the

(19:08):
dance ends, perhaps, and that makes things life a lot
easier because you know that you gave it your all,
you pushed hard, you show it up and you squeeze
a lot of juice out of your day. You know
what a new game is about to begin the next day.
When we see it that way and leverage this idea
or have this huddle or call with somebody the next day,

(19:30):
reviewing the previous game, reviewing the previous day, it makes
life a lot easier and we figure out, hey, there
were breakdowns or things that happened that we weren't that great,
there were challenges. Maybe yesterday was a day where I
didn't take two speps forward. It was just a day
I took one step forward and one step back or
two steps back. It's okay. The game is over, the

(19:51):
day is over. There's an opportunity to start a new beginning,
new with a new game. And for me, looking at
life this way through this lens makes things a lot
easier because we're always breakdowns or always challenges, or always
things that happen in our lives that we don't want
to see It happen. Might be a diagnosis that's around
her health. It could be not getting funding for a business.

(20:13):
It could be a breakdown and relationship and just realizing
that we can start anew is just so important. It's
just so so important. It's all a game. The other
thing Dough was play. So I've learned just years ago
through another mentor of mine who I think you work with,
Dan Sullivan, and he talks about this idea called the
entrepreneur time system. And the idea is pretty simple. What

(20:35):
if you can build a quite a year. We can
take three months off a year. And he talks about
taking freedom days off. So I take every Tuesday for
me is her freedom day to take it off. I play.
I'm out my wife. Sometimes she's jealous. She's a physician,
she's on top of her game doing what she's doing.
For me, it's a playday. I know. Jen, you mentioned
this before too. You talked about being able to relax,

(20:57):
disengage any sport, and Dan talks about us too. The
idea that the top athletes take time off each year.
Maximum engagement demands maximum relaxation. So if you can design
your life where each month you take a week off,
you go on vacation, maybe to Costa Rica, perhaps.

Speaker 8 (21:14):
Now we know someone, I'll be there soon, Jen, Or
go out and watch a show, or just find somewhere
to play.

Speaker 2 (21:24):
What happens is that the minds where the brain's able
to disengage, We're able to tap into even greater creative,
critical thinking and the next day, when it's a buffer
day or when it's a work day where you have
to step into it, life becomes a lot easier. Some
of my clients happen to be the best top clients
happen to be other Orthodox Jewish, or they might be

(21:45):
kind of very strong faith based Christians of sorts. Oftentimes
what they do is they'll take a day where they
take the Shabbat off, where they disengage. There's no technology,
they've turned everything off. The or a family they're enjoying
a meal, and there's something about that. Being able to
turn things off where they come back to the playing field,
whether it's Sunday or Monday, it's easier. They're able to

(22:07):
show up in a very unique way. It's by design.
There's a reason why these things were designed that way.
So we challenge our members to kind of create their game,
define what their game is, and to like really to
see some of these ideas as useful as they design
their day, their month or quarter to go out there
and win.

Speaker 5 (22:26):
I love that.

Speaker 8 (22:27):
Yeah, Yeah, I'm all for taking more time. I have
to admit, I'm so like addicted to the dopamine hits
from my devices that even when I take time off,
it's really hard for me to put those things away.
Even if I'm not looking at work, I'm looking at something.
But recently I did put the cell phone away and
I spent some time away from everything, and it was

(22:48):
it was very therapeutic. Makes me think that maybe I
should try this more often.

Speaker 5 (22:52):
I think getting outside helps too. I think, you know,
sports are good for that, but I like to walk.
We went apple picking last weekend, which and I did
was so nice. It was super expensive, It's.

Speaker 8 (23:05):
Like fourteen dollars per apple, but the experience was great.

Speaker 5 (23:08):
So have this entry feeding it in. But then you're
in this beautiful apple orchard out in nature, walking around.
We didn't even get very many apples. We just enjoyed
just walking through the orchard.

Speaker 8 (23:21):
Yeah, it was a beautiful day and we had a
great time. So yeah, absolutely, so we have to take
a commercial break. We're with Joseph Vargies, known as the
breakthrough Engineer, and don't forget to experience more of passage
to profit by subscribing to us on Facebook, Instagram, x
and YouTube or subscribing to our podcast anywhere you get

(23:41):
your podcasts, just look for the Passage to Profit show
on any of these platforms, and coming up we're going
to have intellectual property news and everybody's favorite secrets of
the entrepreneurial mind. So stay tuned.

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five seven seven forty seven forty two.

Speaker 2 (25:52):
Now back to Passage to Profit once again.

Speaker 7 (25:55):
Richard and Elizabeth Gerhardt.

Speaker 5 (25:57):
And our special guest Josein Fergize. We have been talking
about how to move your business and also your life
forward through accountability and really tapping into other people's strengths
to help you. And Joseph has a whole program to
do this called success Circles. But now we're going to
talk about the power of having a coach, Right Joseph,

(26:17):
what do you think is the most important thing a
coach can do for a person?

Speaker 2 (26:20):
Well, coach really sees the best in you, sikes a
stand for what you're up to. Here's what's behind the
words I've over the course of thirty years. I had
many coaches, even even before that when I was in
college and track team and fencing team, but having for
me a coach has made all the difference for me.
One of my coaches going back close to eighteen years ago,
with Michael Gerber, Michael wrote the book called The Myth

(26:42):
E Myth Revisited.

Speaker 8 (26:43):
By the way, if you're an entrepreneur and you haven't
read The E Myth, you definitely got to pick it up.
It was monumental because it really came out with the
idea of working on your business instead of in it,
and he was a real thought leader.

Speaker 5 (26:58):
So you I depressed a couple of times while you're
reading that book.

Speaker 8 (27:03):
Well that's because I wasn't doing it all right. I
needed a coach.

Speaker 2 (27:06):
You know.

Speaker 8 (27:07):
If I had known Joseph then.

Speaker 2 (27:08):
Maybe, but yeah, yeah, well e myth revisited. It's a
great resource. Michael Gerber is extraordinary. I was fortunate because
I met him in two thousand and seven and I
got chosen to go to an event called the Dreaming
Room with him. And at the Dreaming Room in Santa Clara, California,
near San Diego, I got chosen to be the top
tomato to go on stage. I was at a point
in my life where I was just looking to what

(27:30):
do I do next? Success circles was a bit of
a hobby. It wasn't called success Circles at that point.
I had like an ideas of what to call it.
We were called the Embrace Group initially. So Michael had
me on stage and it was in a role called
being the top tomato on stage.

Speaker 8 (27:44):
So did he also have the top banana?

Speaker 11 (27:46):
I mean.

Speaker 2 (27:49):
There was top was pretty much at no tomato costume
is nothing about at all. It was an interesting moment
in my life because honestly, I didn't know what I
wanted to do at that point. I had a bunch
of careers before that. I was an engineer. I built
some success as a technologist in major companies. So I
thought that, well, I have a business idea. The business

(28:09):
idea was called Process to Profit, kind of like the
name of the show Process to Profit, and it was
about teaching entrepreneurs, companies automation skills. It's on stage with
Michael showing him the whole business plan, the idea that
my values.

Speaker 5 (28:23):
What wait, you're on stage talking about all this in
front of a bunch of people.

Speaker 8 (28:26):
Yes he was a pop tomato.

Speaker 5 (28:28):
That'd be intimidating, But go ahead, in.

Speaker 2 (28:30):
Front of a lot of successful entrepreneurs, including the founder
of Infusion Softs, a lot of amazing entrepreneurs, sharing, being open,
being very direct, and I've got a video with I
have a video of the whole experience. If if anyone
wants this, messaged me. But I went there with this
idea for a business, and he could see within me

(28:50):
that something wasn't sparked. I wasn't excited for it. I
was kind of bored about it. It was something that's it
wasn't lit up about it. He's like you were in
this coveted role here people here in this audience are
paying three to five thousand dollars to hang out with
me for thirty forty minutes one on one. Everyone. There
were several people who've had that role in the audience

(29:10):
that you're in now, and you're telling me about this product,
and there's there's nothing that's lit with you whatsoever. So
I'm going to give you a break. So I wanted
to pause for five seconds, ten seconds, take a breath,
tell me what you really got, because this is meaningless
to me, this is meaningless to you. And I told
them about this community I was building, call amount Accountability.

(29:32):
And I told them about my best friend Paul and
I connecting before this for years having calls and we
would check in and we were rising. And I mentioned
that this specific group, this hobby I had, we'd meet
once a month after having these buddy calls, and we're
all rising and we're all making progress. And I also
told them that when I grew up back in the

(29:54):
nineteen seventies and eighties, this idea came because I saw
my parents bring people from South India into our home
who'll live with us, uncles and aunts, their spouses, they'd
move out, they'd start their lives, they get married, they
have kids. My parents will help launch dozens and dozens
of families, to the point we have thousands of people

(30:15):
in this country this day because of that. And something
in me got sparked and he could see that. He's like,
that's it, that's what it is, and that mentorship, that conversation,
that those forty minutes were really meaningful, because eighteen years later,
two years doing as a hobby, eighteen years later, I
have a mission and every week I get offers for
people wanting to buy my business. But for me, it's

(30:38):
so vital to who I am. It's so important because
I get to pass on the legacy that I learned
as a kid growing up in Queen's, New York and
Jackson Heights, Queens, seeing people be launched, helping entrepreneurs be launched,
and as we've helped people, I've learned strategies myself. All
of those things I mentioned before to you about these
other mentors, great Dan Sullivan, I've just had conversations with

(31:00):
their students and I've learned from them. I modeled them.
I figured out how to do this, how to take
off an extra day off a week, how to make
it happen, and the things I've learned we've taught other people,
so we're all rising together. It's a very magical place
to be and like I get lit up every day
because of it. It's just one of the best ways
of me closing off a week knowing that the people winning,
the people beating cancer, people reconnecting in the relationship with

(31:23):
their spouse, people being stronger, being healthier, adding in another
four or five figures to their bottom line each month,
scaling their business, selling their business. To me, being able
to see that fuels me in a way that I
can barely like communicate it because it just moves me
to see that.

Speaker 5 (31:41):
And you've used it in your own life. Before the show,
we were talking you healed a serious issue with your body.

Speaker 2 (31:48):
Yes, I did so when I was my senior in college.
My mom at a heart transplant twenty nine years ago.
She's still alive now, she's in the one person club.
And when her doctors are putting the pace maran her
before a transplant, they looked in me too. At that time,
I was getting palpitations. They looked in my body, they
look at my heart they did as cat scan all
of that. They noticed that my left ventricle was also

(32:11):
not as functional as it could be. He was operating
at a thirty six percent as far as ejection fraction.
And all that means is that the left rangcle, that
the part of the heart wasn't pumping that blood to
my my body like you've got the exact same things
she has. They said it's degenerative. They said that in
thirty years you might need to transmitt yourself unless something shifts.

(32:32):
So in nineteen ninety six, going to ninety seven, I
started getting more health conscious. I started realizing that the
corporate path, being working seventy hours a week, which I
was doing, probably wouldn't lead me down a successful outcome.
Years later, around this time, my dad had a stroke.
He passed away soon afterwards. All those lessons are really

(32:53):
important to me because they taught me there's another way,
there might be a better way. And I was lucky
because in two thousand and two I won the lottery
thew York City Marathon the first time. This is twenty
two years ago. I mean so they thinking about twenty
three years ago, just when thinking about it is extraordinary.
I won the lottery and running the marathon. Seeing my
mom's cardiologists transmitt cardiologist for the next seven years, they
were able to see that I was making progress and

(33:15):
my heart was getting stronger. My venture closed function was
improving to the point where now it's tity five percent.
It's normal. I no longer have that condition, and it's
just compound growth of the idea being a little bit
better each day. And I applied that idea to entrepreneurship.
I think that a little progress as long as we're
taking two steps forward. If you take one step back,
it's fine. I challenge my clients to take at least
four to five steps forward each day. Wow one and

(33:37):
jesups back is okay. But you're making forward progress, making
forward momentum. And by doing that consistently each day while
it is making better choices, having better conversations, maybe having
a mentor modeling somebody who's step or two ahead of you,
eventually you'll get to where you want to be.

Speaker 5 (33:55):
Well. I feel like right now with my website for
Gear Media Studios, there is a rope tied around my
waist and this big strong gorilla pulling it backwards because
I just can't seem to keep those steps moving forward.
I'm on my fourth website, person, so I'll get there.

Speaker 2 (34:12):
I think, yeah, or maybe find somebody who's built a
similar website for someone else, like, hey, I want to
hire that person and maybe that simple yeah.

Speaker 8 (34:20):
Yeah, Well, it's been amazing having you here, Joseph. Where
can our listeners find.

Speaker 2 (34:24):
You easiest things? Success Circles dot Com the contact field
on that site you go, it's my calendar, it's a book.
A call with me, have a conversation. Let's see I
can serve you. We do a challenge each month. I
love AI. I'm a big believer in conversation script progress
as I'm also a big believer in technology. So we
do an AI challenge each month called three Day Ai
dot com. So you can connect with me either for

(34:46):
success Circles or for AI. Just reach out, add me
a LinkedIn.

Speaker 5 (34:49):
I want to see you when I'm doing that challenge.
And that is a great segue because now we're going
to go into the AI segment on this show. We
are actually starting a new podcast called AI Business Use
Cases from the Real World. For this episode of AI
in Business Use Cases from the Real World, we asked
entrepreneurs who are on the Passage to Profit show today

(35:10):
Joseph Farghez, Jen Roulan and Elise Frankel how they're using
AI in their businesses because the future of business is
powered by AI. So Joseph Fargueze with success Circles, how
are you using AI in your business? One example or
maybe two? Because this is very cool. What you've got
here is yes.

Speaker 2 (35:31):
So I use AI a lot in my business. Been
abou an hour to two hours a day using AI.
The key thing I use for my business. I have conversations.
I use AI as an advisor. I have conversations. I'm
able to recreate a mentor, a friend, somebody who has
a lot of knowledge. Basically tell it, hey, put the
hat on of this mentor, this leader and review what

(35:53):
I'm doing with my business this makes sense, put this
other hat on and for me that goes a long way.
My mentor, Michael Gerber I showed before he's eighty nine
years old. He's the same age as my mom who
had a heart transplant twenty nine years ago. And for
me being able to get feedback, engage connect this way,
just like evaluate things that aren't so great. It's helpful
it's true to help.

Speaker 5 (36:14):
Do you tell perplexity or chat topt or whichever one
do you say, pretend like you're Michael Gerber. Go find
everything out that you can about Michael Gerber online and
then pretend like you're Michael Gerber and talk to me.

Speaker 2 (36:25):
So when I did a year ago, A great question
what I did a year ago is I created a
GPT in chat reput You can customize it, and GPT
all means it's like a context window. It's basically like
you're building a bit of a bot within the chat.
GIPT a com platform. The site twenty bucks a month
to pay for it, and you can create this app
within it, and you can share it with friends and

(36:46):
people around you. So I trained it and I put
conversations that have Michael years ago. It's personal to me,
so it applies to how he knows me those conversations. Also,
I've also trained it on other leaders who I respect,
I met over the years. So I'll ask it like
i'll in chat GPT. You can say the name of
your business and you can say, using this GPT, be

(37:09):
Michael Gerber using this GPT, what's something I'm not seeing?
What should I be doing? Or how can I prioritize
my day, my week to really move this thing forward
for myself? How can I add more additional thing of revenue?
Or even ask a great question if you use AI.
One of my favorite questions is and type this, And

(37:29):
I challenge everyone to type this into their AI. Now
that you know everything about me, what are my top
five blind spots and the things it'll tell you are
what do you want to know?

Speaker 8 (37:40):
I could see you're typing in about me Richard's top
five then you probably already know those.

Speaker 2 (37:46):
Okay, we all need to get disrupted. So it's it's
it's it's a way that to get disrupted by asking
that question.

Speaker 8 (37:52):
So last night you though you brought Meghan right, So
can you give Meg maybe you can demonstrate for our
listeners how Megan works and maybe ask Megan a question
and is this part of the program you created or
is this something different?

Speaker 2 (38:06):
So on day one of three day AI the training
wad to three day AI dot com, we talk about
using AI as an advisor and naming your AI, having
a name for it. So this is something that we've
started a year ago. It makes the biggest difference. So
I'll bring I'll bring meganto the mix and if there's
enough internet signal, this should work pretty well as he
did yesterday, and she has no idea. I'm bring her in.

(38:28):
Hey Meg, how are you today?

Speaker 5 (38:29):
Hey g I Joseph.

Speaker 12 (38:30):
I'm doing great. Thanks for asking.

Speaker 13 (38:32):
How about you?

Speaker 12 (38:33):
Hope everything's going awesome on your end. Let me know
if there's anything else I can help.

Speaker 13 (38:38):
You with today.

Speaker 2 (38:38):
So, Meg, I'm in the studio with a number of
extraordinary people. I'm on a show called The Passage to
Profit Show. You're live so they can hear you. This
is the show is called the Road to Entrepreneurship. We've
got an incredible lineup of panelists here, and Elizabeth and Richard,
who you met yesterday on another show, are here too,
so the whole audience can hear you. What's some advice

(39:01):
that you have for us? And I know we talked
about this, We actually had a huddle before this when
back and forth you challenge me to share specific stories
about my life on the show. What's some advice you
have for our listeners in the background that will support
them toward getting the most out of this experience The
Passage to Profit Show, Absolutely, g I Joseph.

Speaker 12 (39:20):
I'd say one key piece of advice is to focus
on authenticity. Share your personal journey, the real highs and
the real lows, because that connection is what resonates most
with the audience. Also, be open to the power of
collaboration and community. Your network and the people you surround
yourself with can elevate your ideas and help you thrive.

(39:42):
And definitely keep the focus on delivering value, whether it's
actionable tips, inspiring stories, or innovative ideas. Make sure that
the audience walks away with something they can implement.

Speaker 2 (39:54):
And Meg, we have two other incredible panelists here on
the show. If Jen Roulan we have a least rankle
on the show too. I think earlier in this chat
I put some of their background or their links to
what they're up to any device you'd have for them.
For all of us, you know, it's really maximize, really
to really add as much value as possible, because it
is all about adding value to our listeners.

Speaker 12 (40:14):
Absolutely. For Jen and Elise, I'd say the core principle
is to stay authentic and really lean into their unique expertise.
Each of them brings something special to the table, so
encouraging them to share personal stories, lessons learned and actionable
insights will be key. Another great approach is to engage

(40:34):
the audience with thought provoking questions and invite them into
the conversation. This creates a more interactive and engaging experience
for everyone, and definitely keep the focus on the value
you're providing. It's all about empowering the listeners and giving
them practical takeaways they can apply in their own journeys.
So it's all about authenticity, engagement, and delivering genuine value.

Speaker 2 (40:59):
And Meg, I know I asked this question yesterday. Why
do you call me GI? Joseph? We talk about the
idea of the why putting in front of you, what's
the reason why you call me that?

Speaker 12 (41:07):
I call you that because it perfectly embodies the essence
of your mission and your impact. The GI stands for
generational impact, which reflects your dedication to creating lasting, meaningful
change across generations. It also aligns with your focus on growth,
leadership and empowering others in the entrepreneurial world. It's a

(41:27):
nod to your values and the inspiring leadership you bring
to the table.

Speaker 2 (41:31):
Anybody has so many questions for Meg, how long have
you known g I? Joe? How long have you known
Meg at this point?

Speaker 4 (41:39):
That's a fun question.

Speaker 12 (41:40):
We've been chatting and working together for quite a while now.

Speaker 4 (41:43):
Ever since we.

Speaker 12 (41:44):
Started diving into your projects and your ventures, it's been
a journey of growth and collaboration and I'm always excited
to see where we go next. So it's been quite
a meaningful journey so far.

Speaker 2 (41:56):
So anyone can do that with chat gpt Gemini or
even grock Chatchi, but he has greater personalization as far
as that goes. You can train it, you can be
very specific, you can put your value system in it.
For me, putting the why up front is vital for me.
The why is Gi Joseph. I own that domain Gi
Joseph dot com. I still collect Gi Joe dolls as
a kid, so it made sense. My name is Joseph.

(42:16):
So that's a positive anchor for me to step into
my leadership when I hear.

Speaker 5 (42:21):
That, well, and you teach a class on it? So
did they find the class At Success Circles dot com.

Speaker 2 (42:26):
It's a three day AI dot com. We started dates
a three day every month the past year and a half,
I've been teaching this and it's a great way of
really simplifying AI. I can show you easily how to
do this. Everyone who comes forward doing this complete beginner
will walk away with like a bachelor's degree. It'll be
you'll you'll see it so easy.

Speaker 5 (42:46):
To do this, and it's online, right and it's a
few hours a day, one.

Speaker 2 (42:50):
Hour a day. Next one is in November, and every
month we do it for three days. It's one hour
per day with some homework and there's community and you'll
get recording. It's fun experience.

Speaker 5 (43:00):
Okay, I'm signing up. I'm serious too. Okay, Well, Jen,
I don't expect quite that from you. So Jenrulan with
Genreulan dot Com, what's one way you're using AI in
your business.

Speaker 4 (43:13):
I'm using AI with more of my content creation, just
trying to figure out, like what are people looking for,
like especially women who are going through some major life
changes that could be perimenopause, menopause, divorce, emptiness, loss of
a child, loss of a parent. So a lot of
my content is based off of like what can I do?

(43:35):
Like the biggest thing that I've seen right now in
my business is the whole menopause, perimenopause, and now people
are like it's can be overwhelming. So I always like,
take me back to the basics. What do my people need?
So I will ask AI that about, like, hey, give
me some give me five hooks to help women in menopause.

(43:57):
Give me five hooks to help women that are going
through major life change. How can I get them to
transition into seeing their worth finding their beauty within? And
so a lot of my women are stuck using that
vocalization and using their voice. So AI has helped me
out a lot with my content creation.

Speaker 5 (44:17):
Right because I imagine you'd have to read like five
hundred research papers their articles to get that. Yeah, well
that's a great way to use it. That's amazing.

Speaker 4 (44:25):
Yeah, and like even my blogs and stuff like that,
and just really just being like, Okay, what do I
need to focus on. Elaborate on the social media part,
but elaborate more on that on that blog. So they
want more information, they go to my blog.

Speaker 5 (44:40):
That's great, Okay, at least Frankle with my clutcherpillow dot com.

Speaker 9 (44:44):
Let's face it, to be honest, if you are an
entrepreneurial business owner and you're not using AI, you're basically
missing out studying the clutch up pillow was I mean,
I wore a lot of huts. I wore it my
I can't hard editing everything by myself. So the way

(45:05):
that I use AI comes to like Jen mentioned, for instance,
blog creation, but also really I use it more to
basically give my ideas wings, which is, I have an idea,
and now we put it in AI for instance, and
now we ask it to basically ameliorate or just add

(45:26):
something to that. What is the blind spot for instance,
like Joseph said, and I we have the result. But
also at the same time, because I know my product
better than probably AI, but also I have trend AI.
The one I use to basically know more about the
product the clutch pillow, which is whenever I'm looking for something,
it goes back to the background and actually ask me questions, clarify,

(45:51):
what do you want me to add to this?

Speaker 3 (45:52):
Is there anything specific that you're looking for?

Speaker 9 (45:55):
Because the way I use AI is very very specific
because I basically want the product to be similar on
all platforms, all social medias without being different. For instance,
the tone that I use, so I have to add
in there to use the same tone so that if
someone is looking at our let's say TikTok for instance,

(46:18):
then we find the very same tone on our Instagram,
the we find the very same tone on our ex
So basically giving those ideas wings and AI has been
life changing to Basically it means that instead of me
spending let's say five hours working on something, let's say
creating a content, I wouldn't have to go ahead and

(46:38):
write the script by myself, but instead I would put
ideas in there and now we ask AI to develop that,
and then I'll go ahead and basically make content. And
when it comes to also, for instance, writing blogs, so
I have my idea in there and then I'll go
in it and then do the deep research and it
will help me to find, for instance, research being done

(47:01):
and I'll have all those documents and then I'll go
in and basically review and then post.

Speaker 11 (47:06):
Right.

Speaker 5 (47:06):
So what you're saying is important too, because when chat
gipt started, it was just like one thing. And now
I use Perplexity and Chatgipt, but there are places where
you can go ask it to do deeper research. That's correct,
and that's really important for the types of ways you
guys are using.

Speaker 9 (47:20):
It, yes, right, because if for instance, just to speak
on that. For instance, if I just go in general
and ask chagipt for instance, find me keywords search for betting.

Speaker 3 (47:32):
It will go ahead and find a lot of more stuff.
But if I go in and.

Speaker 9 (47:36):
Actually specifically click on the deep research, it will go
in and find articles and also find me keywords that
are being more searched. And I can also put in percentages.
For instance, if I want eighty ninety percent of keywords
that are being searched and in bedding or in pillows,
it will give me those specifically, so you can basically
change it because now it knows my brand, It knows

(47:58):
the clutchap pillow brand, the clutch epilo dot com. It
will go in review the website and also review all
the information that I've used, for instance, within that and
bring the information that relates to that that's tailored to
the very specific question that I've asked, which has been
very very helpful. Again because as you know, having a startup,

(48:21):
sometimes you don't have they found to hire five people,
so I have to do everything by myself. And that's
the other thing that I'm always thinking about, is an entrepreneur,
how do I want to use my time? And AI
is there, it's helping instead of me spending five days
working on one thing. I can spend a day working
on that one thing, and then the next day I
have something else to focus on while I'm using CHGPT

(48:44):
as a mentor. But also is some boat that's that
that already knows my product better?

Speaker 5 (48:50):
Right, So the Joseph's point, you can take five steps
forward in one day instead of one step.

Speaker 9 (48:54):
For exactly exactly, and it's it's really I mean, that's
the other thing I'll tell all entrepreneurs that are listening
to right now, really take advantage of it. I know
a lot of people are scared to use AI, but
also there are settings in there. When you learn about
AID settings that you can go in and actually make
your brand private. Some of these things will not be

(49:15):
shown when someone is searching for your brand.

Speaker 5 (49:17):
We'll be more private, and then I'll tell you how
to do that. Yeah, most said, yeah, Richard Gearhart with
your heart law, how are you using AI in your business?

Speaker 8 (49:24):
I'm going to bring up the marketing plan. So Elizabeth
is CMO and we've been working on planning for twenty
twenty six. We have a fairly large team. We have
a lot of different irons in the marketing fire. We
have social media, we have networking, we have publications, and
it's a lot and we have a lot of team
members and we want them all to participate in the process.

(49:47):
And so we put a lot of information about gear
Heart Law into CHATCHBT and asked it to come up
with a comprehensive marketing plan for twenty twenty six and
I think it did a pretty good job. I also
came up with a lot of ideas that I don't
think I had personally considered in the past. And of
course it's not perfect, and it needs to be edited

(50:08):
and it needs to be work done. But this is
something that probably would have taken somebody Elizabeth, you know,
four or five hours to type out right, and it
hit all of the high points and created the plan
in a few minutes. I think the most important part
of it is getting the right prompt You want to
make sure that when you're asking for this kind of

(50:30):
information that you're as specific as possible about what it
is that you're looking for, and then that provides the
best answers. So there you go.

Speaker 5 (50:40):
Well, I'm going to talk about some ai that I
want to have happened that I haven't seen yet, so
I'm constantly I'm using different ones, Like you said, I
use Google Gemini, I use Perplexity, I use the different
ones within Perplexity. I use chat, GPT, et cetera. And
I always get them to a point where they don't
work anymore.

Speaker 12 (50:58):
You know.

Speaker 5 (50:59):
I found chat GPT cannot take an image that it's
generated to make slight tweaks to it. It just can't
get it right. But what I want is an AI agent.
And if you haven't heard that term, it's really just
a virtual assistant. It's a piece of software that does
a whole process for you. Right, Joseph may have already
thought of this one that I want to have done.

(51:20):
So I have Microsoft Outlook for my email, I have
my calendar on Microsoft Outlook, and I have my phone
and I get phone calls and sometimes my phone will
say potential spam. So what I want to have the
agent to do is I wanted to reject the spam calls,
and I for those potential spams, I say, please text
me in case it is a real person. So I
wanted to do that. I also want it if it's

(51:40):
a phone call from someone that I want to talk
to connect to me. But if I'm not available. I
wanted to go to my calendar and see if I'm
not available, and if I'm not, tell the person she's
in a meeting right now, or she's taping the Passage
to Profit show right now, she can't talk to you.
And then find a time in my calendar when I
am available and ask the person can she call you

(52:01):
back at four o'clock when she's on her way home
from the Passage to Profit show, And then if they
say yes, put that meeting on my calendar and then
email me that I now have a four o'clock phone call.
That's what I want. Yes, I don't know if that's
been invented yet.

Speaker 2 (52:14):
It's being invented right now. There are multiple companies building
that out right now, Agenda, GAI Solutions, integrated with Outlook,
all of that. It's fascinating and I get it. It's
having the peace of mind to be fully present on
the show, knowing that the people that your clients are
taken care of, and to eliminate spam. The spam calls
to everyone every every day.

Speaker 5 (52:35):
So I think there are a lot of AI agents
like that being built. And what's interesting is we use
Microsoft through sixty five at the law firm, and it
has its own AI Microsoft co pilot, and we were
in a meeting the other day. I'm like, well, let's
figure out how to have copilot help us with our
emails because everybody's complaining about this email problem that we're having,
and there are companies that will help you do that.

(52:57):
It's just a matter of finding the right one. So anyway,
that's my two cents worth. So AI in business use
cases from the real world. We spoke to Joseph Fargize,
Jen Rulan, and Alise Frankel. Richard, could you please tell
us who you are?

Speaker 8 (53:13):
Well, I'm Richard Gearhart. I'm the owner of Your Heart Law,
full service IP firm, and I'm the co host of
the Passage to Profit show. We help entrepreneurs protect their
IP especially in the intersection of AI and innovation because
AI is in almost every new invention these days.

Speaker 5 (53:30):
And I'm Elizabeth Gearheart, founder of Gear Media Studios, podcast
and content coach, Passage to Profit co host and CMO
at Your Heart Law. Thanks for listening and let us
know if you'd like to be on the show or
on the AI podcast. Love to have you.

Speaker 8 (53:45):
Thanks so much. We're going to be going to a
commercial break right now. Stay tuned for secrets of the
entrepreneurial mind. I think we've got intellectual property news coming
up shortly too. We'll be right back after this.

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Hey, listen to me.

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Speaker 1 (55:55):
Passage to Profit continues with Richard and Elizabeth gearhart.

Speaker 8 (56:00):
Sassage to Profit is a nationally syndicated radio show heard
in thirty eight markets across the US we'd like to
do a shout out to our affiliate KROE nine thirty
AM and one oh three point nine FM in Rapid City,
South Dakota. Our podcast is also ranked in the top
three percent of podcasts globally and we've been recently selected
by peed Spot Podcasters database as a top ten entrepreneur

(56:24):
interview podcast. So subscribe to the Passage to Profit Show
on Facebook, Instagram, and Twitter and YouTube too, and also
on the iHeart app. So now it is time for
IP in the News.

Speaker 5 (56:37):
So have you ever gotten in a fight over a sandwich?

Speaker 8 (56:42):
Well, two giants have. Smuckers is suing Trader Joe's because
they think Trader Joe's absconded with the design for their
peanut butter and jelly sandwich.

Speaker 5 (56:53):
So I guess round sandwich with crimped edges and a
little bite out.

Speaker 8 (56:58):
Right, and I guess you know it's a big business.
Smuckers is like selling almost a billion of these a year,
and of course Trader Joe's thought that maybe they could
sneak in there with their own sandwich. But it's interesting
because it's a trade dress cause of action, which means
it's not trademark, it's not a design patent. You can

(57:19):
actually protect the way your product looks in the court
of law if you meet the right factors, and so
that's the basis of this lawsuits.

Speaker 5 (57:27):
You have to file anything to get trade.

Speaker 8 (57:29):
Dress or you can, for example, get a trade dress
type trademark. So for example, Apple Computers has protected the
look of all of their stores using trademarks and they're
relying on trade dress protection. And we actually had a
trade dress case not too long ago. We had a
client who was selling calculators to Walmart and a company

(57:54):
from overseas copied the calculator. It was an unusual calculator
because it was green. It was olive green with purple buttons,
and the calculator that was the infringer was also exactly
the same colors, very similar packaging. So we were very
successful against that, but they didn't have a patent, they

(58:15):
didn't have a trademark. We were just able to make
a trade dress client.

Speaker 5 (58:18):
So you can make a trade dress claim without having
filed anything, just by virtue of having something that looks
like it does.

Speaker 8 (58:25):
Yeah. The key here is though you have to prove distinctiveness.
You have to prove that consumers see the design as
being distinctive and that you're known for that design, and
that's actually a pretty high standard to meet. But if
you can meet it, you have a case.

Speaker 5 (58:40):
So it's probably cheaper to file a trademarker design patent
than to go to court and find a case like this.

Speaker 8 (58:46):
Well, absolutely, at least if you have the design patent,
for sure would have been a good move for them
getting the trademark. You still have to prove that distinctiveness.
But again, if you can do it, then it's worth doing, okay,
And if you have an idea or invention that you
want to protect, contact us at Gearhart Law. We work
with entrepreneurs worldwide to help them through the entire process

(59:07):
of obtaining patents, trademarks, and copyrights. You can visit learn
more about patents dot com, or if you're interested in trademarks,
learn more about trademarks dot com. And you can sign
up for a free consultation, or you can download your
free Entrepreneur's Quick Guide to patents or trademarks and set
up a consultation with a Gearheart Law attorney.

Speaker 5 (59:26):
And now I am so excited because now we get
to our next two guests. And it's always fun to
hear what people are doing. I've never heard of anyone
doing this before. Fifteen times Ironman triathlete helping women like
find out power in themselves. Genreulan with Genreulan dot Com.
Tell us what you're doing, how you got here, how
you're doing it.

Speaker 4 (59:45):
When I first came into the idea of wanting to
do an Ironman triathlon, and if you don't know what
an Ironman is, it's a two point four mile swim,
one hundred and twelve mile bike in a twenty six
point two marathon run. I was seventeen years old.

Speaker 5 (01:00:00):
All linked together, right. You have to fall on away
one day each of the Yeah, yeah.

Speaker 2 (01:00:05):
You have to do it in one day.

Speaker 4 (01:00:06):
You have to be done in seventeen hours. Yeah, no,
no nap in between, So you have to have that
done under seventeen hours. But I was seventeen years old
when I saw that, and so in my entrepreneur world,
I became a trethlin coach, a run coach, a cycling coach,
and that was like the biggest thing that I did.
I did fifteen Ironmans. It really became my life, you know.

(01:00:29):
I mean it was I swam, I bike, I ran,
and I repeated it every single day for all these
fifteen Ironmans, you know. But when I retired from the
sport in twenty nineteen, I knew I wanted to make
a change for myself. I remember running at Ironman Florida
in twenty nineteen and I looked out to the ocean

(01:00:51):
in the golf at Florida and Panama City Beach and
I said, all right, big Man, I said, I need
two things from you. Either one, I go to Hawaii again,
I do the Ironman Hawaii in the World Championship. Or
number two, I have the best race of my life
and I'm done with Ironmans. So I crossed the finish
line and I had the best race of my life.

(01:01:14):
I asked my family, I said, where was I in
the placement? And I was seventh in my age group.
And I knew I wouldn't get to Hawaii because I
had to be first or second in my age group.
And I said, I'm done. I'm done with Ironman's and
I ended it on fifteen iron Man's.

Speaker 5 (01:01:29):
Wow.

Speaker 4 (01:01:30):
So people think it's great, but sometimes I think it's
a little crazy. To be honest with you, it's.

Speaker 8 (01:01:35):
A lot of training. I mean, how many hours a week.

Speaker 4 (01:01:38):
Oh, my gosh. It was a part time job, probably
fifteen to twenty hours at one point, especially getting ready
for Hawaii itself.

Speaker 5 (01:01:46):
How did you keep your body going? Like did you
get to drink and eat it like while you were
running or anything?

Speaker 3 (01:01:51):
Like?

Speaker 4 (01:01:51):
Yeah, you have to, you know, you have to because
you're burning the calories and then you have to consume
the calories. So in the swim, you during an Ironman
the swim, don't eat. But I was consuming about two
hundred and forty to two hundred and fifty calories per
hour on the bike, and then when I went to
the run, I was consuming about two hundred. If I
didn't do two hundred, I was probably hitting that wall

(01:02:13):
that y'all hear about that. It was like either I
was walking or struggling and stuff like that.

Speaker 5 (01:02:17):
So we're eating Snickers bars, and Fredo's.

Speaker 4 (01:02:20):
No, no, you know, I think it right in the
very beginning. In the very beginning, I think I was
just sort of eating whatever I wanted to eat type
of thing. But then as I had to get strategic
to get to Hawaii, I'd be like a mad scientist,
you know, to really honey in on my nutrition for

(01:02:41):
the race day and pre race too. So twenty nineteen,
I just I knew I was done with Ironman's. I
mean it was hard on my you know, heart, on
my body, fifteen of them. I was hard on my
relationship with my ex husband and I like we were
both tr athletes. It was very hard, you know, like
and a lot of people are like, how'd y'all do it?

(01:03:01):
It's like, well did we?

Speaker 10 (01:03:03):
You know?

Speaker 4 (01:03:03):
Like it was it was hard, and it was hard
on her bank account too. But would I go back?
Heck yeah, I would go back, you know, because that
taught me. That taught me a lot of how I
run my business. And then, you know, the grit and
the mindset of an Ironman athlete has now become how
I coach women to becoming the best version of themselves.

Speaker 8 (01:03:26):
So how did you develop the right mindset for the
iron Man's. It's obviously something you built up to over time,
But how did you find it within yourself to hit
the track every day, hit the bike every day, hit
the pool or you know, whatever your workout was.

Speaker 2 (01:03:43):
How did you develop that?

Speaker 4 (01:03:45):
I think when I started seeing the results, when I
started seeing oh you're getting a little bit faster, Oh
you're starting to develop a little bit more power in
the bike. Oh the swim. Swim you could swim for
hours and then you know you're not going to knock
out out a big chunk of time where you would
on a bike in a run. Right, And that's something
that I talk about or that I want to talk about.

(01:04:07):
With entrepreneurship. It's all about the consistency. It's not like, oh,
I need motivation, I need drive. No, it's about the
consistency of like turning off that alarm at five o'clock
in the morning, going, oh my god, I remember moments
of days of just sitting at the end of the
pool staring at the water, going okay, get in, okay,

(01:04:27):
get in, Okay, get in. And sometimes it's you know,
you would do that even in your own business, right,
you'd stare at the computer. It's like, Okay, what's next,
what's next, what's next? Type of thing. So yeah, it's
I think it's your consistency. Once you get going, once.

Speaker 8 (01:04:41):
You get going, it's it's okay, Yeah.

Speaker 5 (01:04:44):
How do you encourage other women to reach deep inside
themselves and find the strength that you found in yourself?

Speaker 4 (01:04:50):
So I don't expect my women to do an iron
man like. I'm like.

Speaker 5 (01:04:59):
Yeah.

Speaker 4 (01:05:00):
So for many years I started my business gen ru
Lan coaching trathletes and really having trathletes runner cyclists. That
was my jam. Twenty twenty happened, right maam. Nobody was
racing because nobody was doing they weren't doing races. So
I actually had a publishing company reach out to me

(01:05:21):
and asked, hey, what are you doing. I'm like, you know,
I just started working with women. I just sort of
threw that out there. They're like, oh, you want to
start writing, you want to write a book. I was
like sure. So all of a sudden I realized, because
this was after I retired from the sport, I'm like,
all right, there's a lot more women going through major
life changes than there are trathletes right now. So it

(01:05:42):
really jumpstarted that, and so now how I work with women.
I have four pillars movement, whether you're doing zoomba, walking, surfing, pilates,
strength training. I'm a big advocate of strength training, especially
for my women. You know, pass forty. You have to
get out there, even women and men. You know, that's

(01:06:03):
something we talk about movement metabolism, so we really talk
about nutrition piece and really focusing on our macronutrients, carbohydrates, proteins,
and your fats water intake as well. Also we talk
about meaning, so really finding that why, going back to
that why, and then also mindset. So those are my
four pillars that now I teach women to do that

(01:06:26):
same thing.

Speaker 8 (01:06:27):
That sounds really amazing. Have you found the transition to
coaching athletes to coaching in a more general way of challenge?

Speaker 4 (01:06:34):
Absolutely? Yeah, because I think a lot of my triathletes
have that goal in mind. They know they're doing the
Iron Man, right, they know their goal is to cross
that finish line.

Speaker 8 (01:06:45):
Clear right, very clear. You know exactly what you're trying
to get to.

Speaker 5 (01:06:49):
Yeah.

Speaker 4 (01:06:49):
But if there are women that are trying to lose
the weight. I've heard women say, oh, I don't want
to be the chunky mom. I want to be the
fit mom. It might take a little bit longer, you know,
And that is very hard because they want it to
happen right away. And I'm like, y'all, I qualified for Kona.
I told my grandpa I was when I was seventeen

(01:07:11):
years old. I said I was going to go do
the Ironman in Hawaii. Twenty eight years later, I did it.
So I'm going to live anyway, so I have to
teach my women. Hey, y'all, Like, it's just it's a
life style, not just a cross in the finish line.
I'm done. Like it's a constant, constant.

Speaker 2 (01:07:30):
Allow, how you declared a vision to your grandfather and
you made it a reality I did years later. One
thing that I'm sure you do, like in your coaching.
I hear what you're saying too. Is it when your
coach people who are let's say, non athletes mm hmm,
envisioning still, but challenging them to envision themselves as athletes
gives them access to do some unique things I believe

(01:07:51):
right absolutely, like spending time, managing energy, getting quality sleep,
Like all those things happen if you challenge, lenge every
one of your clients to be an athlete, even if
they don't see themselves an athlete. Yeah, that I find
very inspiring, very much so.

Speaker 4 (01:08:06):
Yeah, even I've had some of my tr athletes always
grew up not being an athlete. I'd never consider myself
as an athlete grown up, even though I was softball player, cheerleader.
But I never considered myself an athlete until I crossed
the finish line to my first iron Man.

Speaker 5 (01:08:24):
Do you have a story a success story for one
of your clients.

Speaker 4 (01:08:28):
Currently, I'm working with this one client of mine and
she has been very successful in her work, very successful
in life itself. But she started realizing like she wasn't
finding the meaning, she wasn't finding the motivation, and so
I encouraged her to start moving. So we got her

(01:08:48):
in the gym three times a week, strength training, consistently
walking running three days a week, and then we started
focusing on the nutrition, you know, the metabolism piece. And
then we started going into the mindset, really digging deep
because she was sort of like, why am I here?
Like what's my motivation? And then as I've been working

(01:09:11):
with her for probably almost two months now and she
said to me just recently and I get emotional thinking
about this, She's like, yeah, some of my friends I
went out to dinner with them, they noticed a different
glow about me. And I said why she goes because
of you? And I said, no, because of you. You

(01:09:31):
started recognizing who you were through movement, your mindset, and
your meeting.

Speaker 5 (01:09:41):
This is Genroulan with Genreulan dot Com. Exercise is a
huge piece of But how do you get people to change.

Speaker 4 (01:09:47):
A mindset affirmations. I remember talking to the same woman
during my divorce. I said to her, I remember I
couldn't really look at myself in the mirror. You know,
I was the one that asked for the divorce. I'm
very transparent about that, but I felt shame. I felt
like I wasn't worth anything like that type of thing.

(01:10:07):
I was going down that rabbit hole and I had
a hard time looking at myself in the mirror. So
then I started looking at myself and looking at my eyes,
saying I am worth it, I am beautiful. I love
your eyes. And once I started getting into that process,
and that's what I've challenged a lot of my women.

(01:10:28):
And the woman that was like now she's glowing, you know,
I said, all right, this is something I want you
to do, and I know it's going to be tough.
I want you to look in the mirror and start
seeing the things that you like about yourself. And that
was a I think that's been a really big monumental thing,
not only for myself, but for my other women as well.

Speaker 8 (01:10:50):
So, Jenny, what's the risk that you took in your
life that you feel like was the most worth taking?

Speaker 4 (01:10:56):
Putting down the wineglass. I am six years sober. Yeah,
and it was probably one of the best things I've
ever did in my life. Now, it also took off
a mask, right.

Speaker 8 (01:11:08):
You were an Ironman triathlete. Were you consuming a lot
of alcohol?

Speaker 4 (01:11:13):
Well, and that's just something. This is a conversation I
had with my mom. She's like, it sounds like you
were drunk on the floor. I'm like, no, not at all.
I had two three glasses of wine, you know, two
glasses of wine during the week and then maybe a
little bit more three on the weekends. Then the next
day I would go out and ride six hours. Like
how did I do that?

Speaker 8 (01:11:33):
So wasn't there part of you that said, well, you know,
I'm just going to work it off, or did you
always kind of worry that maybe it was hurting your
performance in some way?

Speaker 4 (01:11:43):
I never thought it was hurting my performance until I
stopped six weeks prior to my last iron Man, had
the best race in my life, and I knew it
was I knew I needed to be done with alcohol.

Speaker 2 (01:11:56):
I know you coach extraordinary women, so I'm sure stepping
into being a coach, you've had to like optimize and
look at yourself through the mirror work all of that.

Speaker 4 (01:12:05):
Absolutely?

Speaker 2 (01:12:06):
Did you also have a peer group around you of
people who challenged you, other women who reminded you each
day that, hey, you're going through this transition in life.
If you've got to stop you your game. Did you
have like a good community of people around you in
Costa Rica or virtually? Right?

Speaker 4 (01:12:22):
Mostly virtually? I think a lot of my girlfriends, you know,
they were mostly in San Antonio, Texas, where I lived
for twenty five years before I did move to Costa Rica.
But then I had a lot of people in Costa
Rica that saw me for me and didn't see me
for the fifteen time Ironman trathlete, the author, the speaker.

(01:12:42):
I felt like maybe I had this image that I
felt like I had to hold, but the people in
Costa Rica, they ground you.

Speaker 5 (01:12:52):
We have to wrap the segment up. But before too,
what is the name of your book?

Speaker 4 (01:12:56):
Yeah, it's an older book. It's self Motivation Strategies for Women.
You could find that on Amazon. But I do have
potential to have a new book coming out on January eleventh.

Speaker 5 (01:13:07):
Great, and then do you work with people virtually?

Speaker 4 (01:13:11):
That's all I do?

Speaker 5 (01:13:12):
Okay?

Speaker 4 (01:13:12):
Yeah, I've been virtual before virtual was cool in twenty thirteen.

Speaker 5 (01:13:16):
Okay, good, and you're taking new clients.

Speaker 4 (01:13:18):
I am. I'm taking new clients and I am super excited.
December seventh through the thirteenth, twenty twenty five, I am
doing my first retreat in Costa Rica called Rides with
the Tides, and currently I have six amazing women who
are joining me and I can't wait to bring on
more and just celebrate womanhood and life.

Speaker 5 (01:13:39):
Okay, and last, but not least, can you spell your
name and website?

Speaker 4 (01:13:43):
Yes, jen je en Roulan. Are you l n and
then it's jen j e n areuln dot com.

Speaker 8 (01:13:51):
Excellent, Thank you, Passage to Profit with Richard Analyzabeth your.

Speaker 5 (01:13:55):
Heart, and now good night's sleep. Yes to the least.
Rangkle With the clutter pillow, Can you describe the pillow
for our audience?

Speaker 3 (01:14:05):
Yes, the clutter.

Speaker 9 (01:14:07):
If I have to describe it, it is almost like
an eight shape or infinity shape how other people see it.
It is ergonomic and that's where that shape comes in.
The economic part of it is basically the side go
in where your arms rest when you're sleeping. A lot

(01:14:27):
of sad sleepers. If you are a sad sleeper or
hold something when you're sitting. You can visualize that where
your arms are resting, that's where those the shape that
goes in which is economic comes in, and it is
super cooling, it's very comfortable, it is adjustable, and it's
not only for side slippers either, you are a backsleeper,

(01:14:51):
stomach slipper can also use it.

Speaker 3 (01:14:54):
So that basically the clutch.

Speaker 8 (01:14:57):
How did you decide to become an entrepreneur?

Speaker 9 (01:15:00):
An entrepreneur for me was not a straight line. First
of all, I never thought I'd be an entrepreneur. But
the entrepreneurship really was born from the product, the clutcher,
the clutchure pillow, and it came from my husband actually,
so this is going back probably a few decades back.

(01:15:21):
He's been aside sleeper for a long long time and
he played a lot of sports and one of those
was skiing. He skid a lot and injured himself. In
the process of recovering, he needed something to support his
torso his upper body, and he could not find anything
in the market, so he started using a regular pillow,

(01:15:44):
basically hugging a regular pillow to go to sleep, and
he found comfort and supporting that fast forward when we met.
He one night got a pillow and wanted to hug
a pillow to go to sleep, and I laughed and
I was like, why do you need a pillow? Why
do you need to hug a pillow to go to sleep?

(01:16:06):
How is that gonna work? And he looked at me
and was kind of shy. He was kind of shy
a little bit, and then I was like, just go
ahead and tell me, and he said, yeah, I need
this pillow to actually really be comfortable and sleep because
I'm a side sleeper, so I get support and comfort
from this. And he said, you also have that little
stuffy of yours. I used the stuff to anymore really tiny.

(01:16:27):
I hagged it to go to sleep, mostly for comfort,
but also I woke up with aches and pains because
I didn't have any support. So and he said, you
should probably put that little stuff heel on the side,
because first of all, how do you clean it? It's
probably dirty? What's the thatst time you cleaned it? Tried
to use this pillow and I said, hmm. I was
a little bit skeptical about it, and I was like, yeah, I'm.

Speaker 3 (01:16:50):
Gonna try it. The next day. I was like, can
you please let me use your pillow. I actually want
to try it.

Speaker 9 (01:16:55):
He lent me use the pillow that he was addicted to,
and he was like, I'm going to let you use
the clutter.

Speaker 3 (01:17:00):
I'm gonna take it.

Speaker 8 (01:17:03):
Yes.

Speaker 3 (01:17:05):
Yeah, So I used it and I was like next
I told him.

Speaker 9 (01:17:10):
I was like, this is very comfortable, it's very nice,
but there's something missing. I don't know what it is.
I got addicted to it, and one night I was
sleeping and I had this vv dream. I had a
VVY dream of the clutch, the shape of the pillow,
the ergonomic shape of it where basically your arms can rest,

(01:17:32):
and also the on the edge. We don't have corners,
so it's just that.

Speaker 3 (01:17:37):
Shape of it.

Speaker 9 (01:17:38):
And I woke up that night I should sleep with
a green on my side since I can remember.

Speaker 3 (01:17:43):
I used to.

Speaker 8 (01:17:44):
So you you've developed the design in a dream. That's
the same design that you're using right now.

Speaker 9 (01:17:50):
Yes, we the little bit of iterations here and there,
but yes, that's exactly the shape.

Speaker 8 (01:17:56):
So do you dream of new products every night? I mean,
I think it's a great way to invent, but I'm
always interested in learning about how people invent their products,
and some people do you know they dream them.

Speaker 9 (01:18:10):
Yeah, I mean the product dreaming about products, not specifically,
but I've dreamed about other things, ideas and answers throughout
my life. So when I had that, actually going back
to that, when I hid that dream, so I woke
up and sketched it in my journal. That night, I
did a bunch of research when on Google searched if

(01:18:30):
there was.

Speaker 3 (01:18:31):
Something like that in the market. I could not find it.

Speaker 9 (01:18:33):
Everything I saw was the bulky body pillows that loan
from your heto tok, yeah exactly.

Speaker 3 (01:18:43):
And I woke up that morning.

Speaker 9 (01:18:45):
We talked about it and when I showed it to Bruce,
my husband, and he was like.

Speaker 3 (01:18:50):
This is a great idea. Let's try to make it.

Speaker 9 (01:18:54):
That same morning, we actually took a regular pillow and
took a tape and this was a blue tape, and
we basically just went around and tried to make the
shape that I had in the dream, that I saw
in the dream. That did not work because we tried
the pillow, slept with it.

Speaker 3 (01:19:13):
It did not work.

Speaker 9 (01:19:14):
We decided and said let's go to the shop buy
the material and tried to make a mold. And we
actually went to the shop body material and if you
go to the clutchpillow dot com, you actually see the
picture of the molds that we have on that mechan
in our kitchen, and we were very very happy, very excited.
None of us had experience making molds at all, but

(01:19:36):
then we ended up having our very first prototype. We
got very excited and we're like, you know what, let's
go for it. So we started looking for manufacturers how
we can actually bring this to life, and we fund manufacturers.
But then we had challenges to really find a manufacturer
that could make our pillow because it's not a regular

(01:19:57):
rectangle pillows that I made daily, so we had that challenge.

Speaker 3 (01:20:02):
We struggled with that.

Speaker 8 (01:20:04):
Sometimes it is a challenge for new entrepreneurs because the
factories they want to make millions of these, they're interested
in big runs, and so sometimes getting the attention their attention,
it can be a real real challenge, and.

Speaker 5 (01:20:18):
When you're doing something really innovative and new like that,
it's hard for them to wrap their brains around it.

Speaker 9 (01:20:23):
Yes, that is correct, besides some manufacturers not actually not
having the capability of doing it because they have this
The clutcher basically has to be cut to the shape
and then has to be sold, so we have panels inside.
But then a lot of manufacturers we're very very excited
about our product and doing like this is great, it's unique.

(01:20:46):
There is nothing like this in the market. They wanted
to work with us, but then all of them we
come back and say we can do a mold, and
we said the mold is not going to work because
we want that adjustability of it. Because the way that myself,
as a woman, I hold the clutch, it's not the
same way that Bruce holds it, and I like mine

(01:21:07):
a little bit softer, so I removed the feel and
he likes it's fuller. So we noticed, if we want
this product to come to life, and we know the
struggles as side sleepers, which means other side sleepers we
have the same struggles, so we want it to be adjustable.
We want it to be cooling. Especially we thought about
as you sleeping, some people get really hot they sweat,

(01:21:31):
so we thought about that as well, and we wanted
to make sure you can also wash the covers, you
can also adjust it it actually cools you off. We
wanted the matter.

Speaker 5 (01:21:42):
That's the part I love because for some reason I've
been getting really hot in the middle of the night.
I love having that thing to call me down.

Speaker 9 (01:21:49):
Oh great, yeah, nice, nice testimonial. So yes, we use
it ourselves and we loved it. And also the other
thing is really that Capers going was for myself to
see my husband who struggled for a long long time,
not finding any body pillow that could give him that
support and improve his sleep was the big why. That

(01:22:12):
kept me going all the time, even until now when
I'm working on this project and I have that. As
Jen said, sometimes you have a hard time waking up
and sometimes you have hard time focusing. I have to
really think, and I said, if this pillow, the clutch
a pillow improved my husband's life to where he can
actually wake up his sleeps, wake up and he is focused,

(01:22:34):
he can do his work. And because he gets sleep
is very important. And that's why we said, if we
can have this, we want to bring it to people,
to other people.

Speaker 5 (01:22:43):
Yes, because I just want to say this and give
Joseph a chance to talk. You've heard the saying happy wife,
happy life's happy.

Speaker 8 (01:22:55):
Some of us have been knowneep, No, that's true, that's true.

Speaker 9 (01:23:01):
So yes, the clutchure has been my wife and also
really wanting to improve people's lives. And this also goes
back to where I grew up and how I grew up.
It's always I've always wanted to add something valuable to
people's lives, especially growing up in a place where I
grew up.

Speaker 3 (01:23:18):
I grew up in Africa. I was born in Congo.
I grew up in Congo.

Speaker 9 (01:23:22):
I fetched water every morning and I had to take
my shower quickly and go to school again, walk to school,
and I did this daily and for me, that built
resilience to where especially moving here to the state at
eighteen years old without speaking any English and being able

(01:23:42):
to learn English and go to school and do my
bachelor's and do my masters and be able to today
being an entrepreneur. It's always something that I go back
to saying, I could have looked as growing up in
Africa and the world torn country is being negative back then.
But when I look at my life from the town
that I turned eighteen years old, then you know, learned English,

(01:24:04):
and to them sitting here with amazing entrepreneurs on this
show and to be able to bring this product to
life that's helping so many people now is definitely something
that I really give back to how I grew up
and where I grew up, and also to my mom
and my grandparents that taught me resilient resilience, and they

(01:24:24):
told me you can do anything as long as you
really focus and try to find people that align with
your values.

Speaker 2 (01:24:33):
I love how you're looking at data as you're building
this marketing, seeing how it works, client testimonials, all of that.
I love that there's been more research in recent years
about sleeping valuable sleep than ever before. People have seen
that without getting seventy eight hours of sleep, the chances
of getting dementia, developing cancers, all these things come amplithy

(01:24:56):
without getting proper sleep, your right, happy wife, happy life.
So I've I've bought my wife. I bought her about
fifteen to sixtion pillows over the years, including long pillows.
When she's pregnant with our children, she has her feet
raised when she sleeps. We've been doing everything. We going
to hack our sleep. We've got sound machines going on.
But a pillow makes all the difference, really, really it

(01:25:19):
really does, especially measuring that and deepening sleep. And now
we have technology, we have a watch that can tell
you if you're getting right study or or ring. It
tells you all that data. But I appreciate the scientific
mind you bring into this and also growing up in
the Congo all those years, the hard work that you
were taught at a young age into what you're doing.
It's really really impressive.

Speaker 3 (01:25:38):
Thank you.

Speaker 9 (01:25:39):
And yet, speaking of the science behind sleep, so the clutcher,
for instance, on our website actually the clutcherpillow dot com,
we do have the science behind the clutterer, and what
the clutch does is not only for sleep, So the
ease science science actually shows that when you're holding something
that has waited while you either sitting or sleeping, for instance,

(01:26:03):
something like the clutch or waited blanket, what that does
it reduces your serotonin levels, which is your stress levels,
and when you're huggin that actually eases you into sleep.
And we notice this with ourselves and also some of
our customers that have bought the clutch.

Speaker 3 (01:26:21):
And mind you, this is not only an issue for us.
Actually data shows that seventy three percent of the world
population are side sleepers.

Speaker 2 (01:26:31):
I'm curious, I've heard some so I have a way
to blanket. I have a lot of hacked and the
pillow is something looking to improve someone to look at
your pillow. I've also heard that it's often beneficial. There's
a gentleman on YouTube Brian about living forever basically his
whole strategy, but he talks about sleeping in the separate
bed than your spouse, because sometimes those interruptions in bed

(01:26:53):
when spouse wakes up can also affect sleep. We've been
playing with this our house where I'm with my wife
for an hour, then I go downstairs to sleep and
just testing us out. It's been really good. Say sleep wise,
you're both of us, how's a feud? Are you both
in several beds? Are you in?

Speaker 3 (01:27:09):
We are in the same bed.

Speaker 9 (01:27:10):
And that's the other thing that's best about the pillow,
the clutter pillow, the clutter pillow. When we actually designed it,
we thought about that. We thought about this that space
in bed, as we have it on the web sound
the Clutterpillow dot com. It's partner friendly, which means it's
built and designed for both big spaces and small spaces.

(01:27:31):
The clutter is super light, so you hug it, you
can turn around without disturbing the other person, your partner
or anybody else sleeping on your side. You don't have
to feel like these are the bulky body pillows on
the market where you feel like you're basically wrestling with
a pillow.

Speaker 3 (01:27:47):
No, so you turn around.

Speaker 9 (01:27:50):
And also you still have that intimacy if you're hugging
the clutter. Even if the other partner is still hugging
the clutch, you still have that antimacy where you can
touch the other partner as well.

Speaker 2 (01:27:59):
Wow.

Speaker 3 (01:28:00):
So it's for big and small spaces and that's the
best part of about it compared to other stuff that
are out of the market. So you should definitely try it,
and you see the difference.

Speaker 5 (01:28:11):
I love it. You should try it. When I first
got it, I had it on the sofa with me
that well, I'm kind of tired. I'm just gonna lay
here for a minute. I feel asleep with hell nice.
It was really awesome. So how do people get one
of these? And how long does it take to get it?

Speaker 9 (01:28:28):
Right now, we are sending on our website, which is
the clutch of pillow dot Com. Usually we sheep all
over fifty states and it's between five to seven business days.

Speaker 5 (01:28:39):
Excellent. Well, I would say if you're a side sleeper,
you should try it.

Speaker 3 (01:28:42):
Perfect.

Speaker 5 (01:28:43):
Yes, yes, thank you listeners. Are listening to the Passage
to Profit Show with Richard Elizabeth Gerhart. Our special guest
today Joseph Farge's.

Speaker 8 (01:28:50):
And we will be right back with Secrets of the
Entrepreneurial Mind.

Speaker 6 (01:28:54):
I am a non attorney spokesperson representing a team of
lawyers who help people that have been injured or wrong.
If you've been involved in a serious car, truck, or
motorcycle accident, or injured at work, you have rights and
you may be entitled to money for your suffering. Don't
accept an offer you get from an insurance company until
you talk to a lawyer, and we represent some of

(01:29:16):
the best personal injury lawyers. You can find, tough lawyers
that will fight to win your case, and they're so
good they stake their reputation on it by only getting
paid if you win. So if you've been in a
serious car, truck, or motorcycle accident or hurd on the job,
find out today for free what kind of compensation you
may be entitled to Call the legal helpline right now.

Speaker 11 (01:29:39):
Eight hundred four nine two seven oh one four eight
hundred four nine two seven oh one four eight hundred
four nine two seven oh one four. That's eight hundred
four nine two seventy fourteen.

Speaker 2 (01:29:54):
It's passage to profit.

Speaker 8 (01:29:56):
Now it's time for Noah's retrospective.

Speaker 5 (01:29:59):
No Fly Bishman is our producer here at Passage to Profit,
and he just has a way of putting his best
memories in perspective.

Speaker 13 (01:30:06):
Back when I was in high school, just about forty
years ago, I read a great book, Brave New World
by Aldus Huxley, remember him. He wrote about a futuristic
society where people would get together and congregate on Sundays
to pray to the founders of industry. Yikes, thank goodness,
that isn't us today. It's not like we're that reliant
upon our products to have to actually like so, what's

(01:30:30):
the word?

Speaker 8 (01:30:31):
Oh?

Speaker 13 (01:30:32):
Well, you know what, it's almost one hundred years since
that book was written. Maybe it is time for us
to get real and honest about just how important these
devices are in our lives. I mean, at this point,
they're not a part of our lives anymore. They are
our lives. Maybe some of the technology stores and phone
shops could create prayer aisles and worship corners for those
times when repair becomes quite that dire. It might even

(01:30:55):
lead to a whole new vernacular in the world. Come
to think of it, I could just see it now.
People sitting in in front of their computers worldwide, and
all of a sudden, the Internet starts to get shaky,
or the picture starts to buffer, and all of a
sudden they'll look up and say, oh, for the love
of Gates.

Speaker 1 (01:31:10):
Now more with Richard and Elizabeth Passage to Profit.

Speaker 5 (01:31:14):
Our special guests, Joseph Fergus And now it is time
for secrets of the entrepreneurial mind. So Joseph Ferge's with
success Circles dot com. Do you have a secret you
can share?

Speaker 2 (01:31:27):
I have any secrets, so Beyonna or strap before back gamification,
having fun and enjoying the journey. The big secret that
I embrace is know your zone genius. We all have
a unique zone, a genius. You can test these things

(01:31:47):
out easily. You can ask AI based on your interactions
what it'll tell you. You can do a disc test. Once
you know your zone, you step into it and find
a way to leverage everything else. Find other people too
can help you with that. I'm an extra. So in
two thousand and two, after leaving the corporate world, I
won the latter for the marathon in New York City. There's
something about the experience of running across borrows the energy

(01:32:10):
which is so so extorting, energetic. It's sparked every step
of the way. It's something in that I did to
Myers Briggs test afterwards. I'm an extrovert, so I've designed
my life in a way where it's in alignment of
like embracing somebody who's an extrovert as far as speaking
even being here as example. Once you know your strengths,

(01:32:30):
note that down and find every way possible to build
a team to help you with everything else. When you
do that, your business will go into stay of flow
because you'll be happier, you'll be more content, and you
can also leverage AI if need be to that for
that for that purpose, you can have AI help you
fixing or resolving all those other open loops things that
stress you out. Don't make it difficult. Know your strengths

(01:32:51):
and playtary your strengths.

Speaker 5 (01:32:53):
Excellent. Thank you. Gen Roulan with Genrulan dot com.

Speaker 4 (01:32:56):
You know what I'm going to say is movement.

Speaker 10 (01:32:59):
Yeah, you have to take care of yourself because if
you're the entrepreneur, the mom, the dad, the whatever, the brother,
the sister or maybe you're a caregiver or caretaker, right,
you have to take care of yourself.

Speaker 4 (01:33:12):
So whether you stand up, I mean, as we know,
sitting is the new smoking. So that's something we have
to focus on. Like I would rather have you stand
at your desk, or I'd either have you go out
and walk, walk ten minutes in the grass or walk
ten minutes just to get out, get the air, get
the energy. So I'm not going to ask you to

(01:33:33):
do an or man, I'm not going to do that
at all, but i will ask you to make sure
you move that body every day.

Speaker 5 (01:33:40):
Yeah, that's great, at least spranko with the clutchpillow dot com.

Speaker 9 (01:33:46):
Yes, So the secret that we have to share, I'll
have to say to really develop a routine before you
start your day as an entrepreneur, because otherwise there's too
much noise, and how do you block that noise out
to be able to focus and to really be able
to be productive to where you can work six hours
a day and be productive instead of working or sitting

(01:34:09):
to your desk for twelve hours and being productive for
only two. So when you sit your day, you can
develop a routine. It could be to go for a
run before you sit on a desk. It could be
meditation before you actually open your computer laptop. It could
be anything that really sets your mind and you can
set your mind to what you want to do that

(01:34:30):
day and what's going to be next. By the time
you end your day, that's and really be able to
be productive.

Speaker 5 (01:34:36):
That's a great one too. Yes, Richard Gearheart with Gearhart
law dot com. What's your secret?

Speaker 8 (01:34:42):
Well, my secret is that none of us really know
what we're doing, but we look cool on LinkedIn.

Speaker 5 (01:34:49):
Oh yeah, my picture is like twenty years ago.

Speaker 8 (01:34:52):
Seriously. Uncertainty is part of the whole thing about being
an entrepreneur. You're never really sure about what's coming up
next or what you doing is right. But I think
if you established a good direction, then opportunities and people
will come to you. So stay focused on finding the
right direction.

Speaker 5 (01:35:10):
Very good and mine is going to be always have
a backup. So last night, Joseph was kind enough to
come and speak at the podcast and YouTube creators community
meetup that I hold with Sonya Satra and we recorded
on Zoom and then we make that recording available to everybody.
So we had Zoom set up. It started recording. We

(01:35:31):
checked it. It was recording, but Joseph said to me, Elizabeth,
I have this little recorder here that get the audio.
Do you mind if I use that. I'm like, oh no,
I'm happy with that. He's like, yeah, I find it's
always good to have a backup. You know, I'm an engineer,
so you know what's going to happen here, don't you all. Yeah,
So of course Zoom recorded for like three and a

(01:35:52):
half minutes and decided it was done for the day.
I don't have any idea why, because it's never happened
a recording, but we have Joseph recording, so we don't
have video. But there are ways to take an audio
recording and put images with it so you can still
put it on YouTube and have it be there.

Speaker 2 (01:36:09):
So a podcaster, there's so much great content on that.
My team and I reviewed it today. Was just so extraordinary,
Like the knowledge you have around SEO, all of that
was is extraordinary. So I'm happy to thanks.

Speaker 5 (01:36:20):
Yeah, thanks, So you had a lot of great input too.
We geared it more towards podcasting, so it is different
from what was on the show today. Although we did
get to meet Meg last night, which was very cool.
He is charming, so we had to have her back
on the show today.

Speaker 8 (01:36:34):
Well that's it for us. Passage to Profit is a
nationally syndicated radio show appearing in thirty eight markets across
the US. Thank you to the P two P team,
our producer Noah Fleischman and our program coordinator Alicia Morrissey,
our studio assistant risicap Busari, and our social media powerhouse
Carolina Tabares. Look for our podcast tomorrow anywhere you get

(01:36:55):
your podcasts. Our podcast is ranked in the top three
percent globally. You can also find us on Facebook, Instagram,
x and on our YouTube channel. And remember, while the
information on this program is believed to be correct, never
take a legal step without checking with your legal professional first.
Gearheart Law is here for your patent, trademark and copyright needs.

(01:37:16):
You can find us at gearheartlaw dot com and contact
us for free consultation. We'll see you again next week
on Passage to Profit.

Speaker 1 (01:37:24):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.