Jumpstart and Grow your Business with Affiliate Marketing with Matt McWilliams

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Episode Transcript

(00:00):
The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither in
endorsement of the products offered or theideas expressed. If a sale is made,
share some of the profit with them. The platform takes care of everything
else. I did not believe inanything that I do today. I'm Richard
Gearhart and I'm Elizabeth Gearhart. Youjust heard some snippets from our show.

(00:21):
We had amazing people on listen forthe rest of it. Want to protect
your business. The time is near. You've given it heart, now get
it in gear It's Passage to Profit. With Richard and Elizabeth Gearhart. I'm
Richard Gerhart, founder of Gearhart Law, a full service intellectual property law firm

(00:42):
specializing in patents, trademarks, andcopyrights. And I'm Elizabeth Gearhart. Not
an attorney, but I work atGearhart Law doing the marketing, and I
have my own startups. Welcome thePassage to Profit everyone, the Road to
entrepreneurship where we talk with startups,small businesses and discuss the intellectual property that
helps them flourish. We have MattMcWilliams, affiliate marketing expert otherwise known as

(01:03):
the Affiliate Guy, and he's workedwith people like Charged Tanks, Kevin Harrington,
and zig Ziggler's company too, sohe's gonna have a lot of information
about affiliate marketing for us. Thatwe have Matt Merritt with snap Build.
So if you've ever had something builtfor you and your builder hasn't used this,
shame on them. So if you'rehaving any building done, and for

(01:23):
all you builders out there, youwant to check out snap Build, Matt's
going to explain all about it.It's amazing. And then we have Jonny
Eisinger who is your Heart Law clientand she is a spiritual healer, a
channel and a guide and she hasJohnny's White Light Healing and I have gone
on her website. She's amazing.But before we get to our distinguished guests,
it's time for IP and the newsthat we're going to be talking about

(01:47):
trademarks. And everybody's heard of theband Earth's Wind and Fire, right hope,
So right, very famous band,and you know famous bands lots of
times they have the tribute bands,right, So it turns out that Wind
and Fire decided to sue a tributeband for trademark infringement their name Earth Wind
and Fire Legacy Reunion, so that'sthe name of the tribute band. Well,

(02:12):
not to just take this lying downthe Earth Wind and Fire Legacy Reunion
tribute band. Pounder claimed in thelawsuit against earth Wind and Fire, claiming
that the Earth Wind and Fire band, the original band, had abandoned their
trademark because they let so many othertribute bands use the terms earth Wind and
Fire that their trademark rights got deludedand became weak. Right, So they

(02:37):
have September a tribute to earth Windand Fire as well as earth Wind and
Fire Tribute. So some of thepeople in this tribute band that they are
going after though, we're back uppeople in the natural earth Wind and Fire,
right, So I don't know ifthere's some like sort of animosity there
because of a past relationship, butit doesn't kind of strange that they would
go after just one of these,right, seems a little unfair that Earth

(02:59):
Wind and Fire would pay on thisone particular band when there seems to be
at least ten or fifteen out thereusing the words earth Wind and Fire.
But on the other hand, Ithink it's a great lesson, that is,
if you just don't enforce your trademark. Then your trademark becomes vulnerable over
time if other people start using it, right, And I do want to
say, since we deal with intellectualproperty, that we found this article on

(03:20):
Billboard online and it was written byBill Donohue, So thank you Bill.
Now it's time for Richard's Roundtable andI'm going to ask our phenomenal guests today
what they think about this situation.And I'm going to start with Kenya Gibson.
Can you I knew you were goingto pick on me first. Well,
I think it's interesting, is youknow when you think about the whole

(03:42):
like cover band situation, right,Like, there's probably so many other cover
bands who could find themselves in asimilar scenario. But like, I guess,
what are the rules of the roadin terms of music in general?
Who can use your music? Whocan sing your music? Like, I
know there's a lot of royalty stipulationsthat go into the repurpose or the reuse
of music, So I wonder howthat plays all into this. And I

(04:04):
think the main theme of your snippetthough, was just the use of the
earth wind and Fire phrase itself.Am I correct? Yeah? The bands
have to pay earth wind and Fireroyalties right, and usually the law is
pretty clear that as long as youare showing in your name that it is
in fact a tribute band, thenyou can get away with it. Some

(04:25):
of the bands that were not suedwere September, a tribute to earth Wind
and Fire, and Let's Groove Tonight, the Ultimate earth Wind and Fire tribute
band. So those bands would argue, well, we're different enough from Earth
Wind and Fire, and everybody knowsthat we're a tribute band. The one
that got sued was earth Wind andFire Legacy Reunion, and that sounds like

(04:46):
it could actually be earth Wind andFire reuniting, right, and so maybe
that's why they got upset about Youeven got to be careful how you name
your tribute band. Matt McWilliams.I think it's what you just said him
in the name. To me,I mean, that sounds like I'm going
to see earth and in Fire,you know, maybe with like the original
members, you know. I mean, if if you had a band called
Almond Brothers Legacy Reunion, I wouldassume all but the dead Allman Brothers they

(05:09):
are going to be there. That'swhat it sounds like to me. One
of the things that that brought outin the articles. People bought tickets thinking
there you go, that this wasearth wind and fire, and they got
upset and people were asking for theirmoney back. So it's kind of an
odd situation. Matt Merritt, I'veactually had to defend myself in the past,
and so if you do not defendit, and you do leave it

(05:30):
open for interpretation, it erodes thevalue and it erodes your position overall.
I'm following along with you guys thatthe reality of the situation is it could
very well be that they are theactual Reunion band, and I could see
where that would be misleading. Joey, what are your thoughts? My take
on this is that both parties hadthe opportunity to learn and balance and create

(05:51):
something better for what is going on, which is a battle between who's right
and goosewall. A lot of timespeople will take somebody else is trademark and
tweak it a little or add somethingto the end or whatever, and that
doesn't work. You can't do that. But there is a place you can
go to learn more about trademarks.Where would you go? Well, I'd

(06:12):
go to learn more about trademarks dotcom and I would download our free Asian
packet on trademarks and possibly book afasultation with me at learn more about trademarks
dot Com. Time now for MattMcWilliams, who's said affiliate marketing expert.
I'm really a novice when it comesto affiliate marketing. I know nothing about
it. I've heard the term before. But we have the affiliate guy on

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the program today. He's written severalbooks and he's worked with some of the
top people in business. So welcometo the show. Matt tell us what
is affiliate marketing. The concept ofaffiliate marketing has been to brown since the
dawn of man. All we didwas add technology to a thirty years ago
the concept of referring business to someoneelse. The ancient Romans were taking each

(06:56):
other by the hand and walking eachother to the deli. I don't know
if they had delis in ancient Roome. I haven't studied ancient room well enough
to know that, but let's justassume they had delis, because all advanced
civilizations have delis. Well, shehad a talent elite. They did they
they had the original Italian food.I'm assuming they had pizza and so they
you know, they were taking downand they'd say to the you know,
the one romans say, They're like, hey, let me introduce you to
so and so, and he'd belike, cool, thanks, that's a

(07:18):
new customer. Your next meal's onme. That's affiliate marketing. All we've
done is kind of deep personalized itin the last thirty years so that we
can use things like affiliate tracking,links and technology so that I can market
to my audience. You though Ihave one hundred thousand people in my audience,
I don't know ninety nine eight onehundred and fifty of them, and
there's maybe about one hundred to onehundred and fifty of them who's names I

(07:40):
would even know. That's not becauseI'm a terrible person. It's just to
reach the level of impossibility, andso I'm able to market to them,
recommend products and services that maybe Ihave experience with or I don't have experience
with, but I think will bestserve them, and an exchange, that
company is going to give me acommission, I mean add score. That's
all it is. This really playsitself out on the internet, right,
I mean, this is what you'redoing. You're putting somebody else's product or

(08:03):
linked to somebody else's product on yourwebsite, and then if somebody buys you
get a referral feed. There's aline of code basically that says, hey,
Richard referred this person. If asale is made, share some of
the profit with them. At itscore, that's all it is. I
don't see as much affiliated marketing asI think I would because I don't see
it on every website I go on, are there certain types of websites where

(08:26):
this is more typical. We've workedwith clients in every conceivable niche in industry.
We have to play a game wecall it stump the affiliate guy,
where we'd say I could give meyour niche and I will tell you how
to do affiliate marketing. And onlyone time did I ever have to go
wow that it was a guy whoworked with government contractors. And even then
I said, well, you workwith government contractors who run businesses. There

(08:46):
for leadership. You should be promotingleadership products to your audience. Just think
about what you guys do with thisshow. Obviously, you have other people
who might want to start a podcast. They've seen how you started a podcast.
They want to know how you did. Maybe there's a course you took
that, you could recommend your microphone. Your microphones have affiliate links. You
can buy those on Amazon. Youknow, let's just say three year bucks,
Amazon pais you you know a fewpercent maybe they have their own link.

(09:07):
There are links for all the toolsyou use, your host, your
website host, any laning page buildersyou use, or funnel software that you
use, like click funnels. They'lljust name it. Things to come in
to mind. Off the top ofmy head. Those are just like the
lowest hanging fur. People ask meall the time, like about videos,
because we do a lot of videos. Okay, so you got the lighting
kits, you got the microphone,the software that's you used to edit the
videos, or the service Like Ihave a podcast editor. So people say,

(09:30):
well, Matt, your podcast soundsreally good. Cool. It's not
because I'm special. It's because myeditor makes it sound amazing and we pay
him a lot of money to dothat. Here's a link where you can
sign up with him. And ifyou sign up with him, I get
a percentage of everything you spend onthem. What I'm gathering is it does
take some energy to set this up. It does take effort, but we
have consumer products people that come onhere all the time. Let's say I

(09:50):
get the guy that was selling Jamthat came on and he wants to do
an affiliate link with me, sowe set that up. Can I just
set it and leave it, ordo I I have to go back and
check it all the time to haveto hire somebody to help me make sure
it's working right. There's a coupleof things you can do there, just
from a tech prospective. First ofall, if you're on WordPress, recommend
using a plugin called prettylink. Itjust allows you to create a link.

(10:11):
So, for instance, my prettylink I mentioned click funnels earlier. I
already know it because I know mostof my memorize them. It's Mammocwames dot
com Ford click funnels that will redirectto an ugly link that's like click funnels
dot com forward slash a bunch ofgibberish. I don't want to try to
share that because there's seventy four charactersin it that nobody's gonna remember. So
you could have your website forward slashjam and that goes to the guys Jam

(10:35):
company. Now here's the cool thingabout that. You might have that link.
For instance, that link I mentionedyour JAM one might only be in
one episode. How often are yougonna be talking about JAM? I don't
know, Probably never again. ButI talk about click funnels all the time.
I talk about pretty link all thetime. I talk about these tools
all the time. They might beon seventeen different YouTube videos, fourteen blog
post, twelve podcast episodes, andin fourteen emails that are in our automation

(10:58):
sequence. I gotta update sixty seventyof those. If my link changes,
if they change platforms. No,what I do is, if they change
platforms, my link changes in anyway, I just go into pretty Link,
change it one time. It automaticallypopulates two seconds later. If you
click on that link on my YouTubevideo, it goes to the right link.
The other use case scenario on thatis, let's say you're recommending a
microphone and you have a thing todaywhere you recommend the blah blah blah microphone,

(11:24):
and it's your website forward slash blahblah blah. Right two years from
now, that company goes out ofbusiness. Plus you've found a better one
that you recommend. Maybe it's justit's the same quality, but it's one
hundred dollars lesson why not recommend abetter product to your audience. You can
now actually redirect that link to apage on your site that says, hey,
in the past, I recommended theblah blah blah microphone. I no

(11:45):
longer recommend that. Here's why,here's my new recommendation, and it goes
to the new link, and soit becomes really easy to redirect things.
So, Matt, in the caseof the microphone company, they have to
agree to pay commission for our affiliatelinks or do they already have a program?
Do I have to get their permissionto do this? Now? If
you sign up and they accept youinto their program, I mean, they

(12:07):
always have the right to decline inany affiliate for any reason, you know,
as companies have affiliate program most companiesdo. I mean they're like people
say all the time, like shouldI start an affiliate program? And like,
well, Walmart and Target have one, Apple has one. I mean
three of the biggest companies on Earth. What makes you think you shouldn't?
But yeah, I mean, ifthey accept you into their affiliate program.
You know, I've always had thephilosophy and most bigger programs operate by this,

(12:28):
Like for the microphone company, youguys, talk about intellectual property.
You're not exactly on brand for thatpodcast company. They don't expect you to
send thousands of customers to them.But if you get one request a month
that says you guys sound great onyour podcast. What Mike do you use?
And you make them twelve sales ayear? Why would they decline those
twelve sales a year because they probablyhave two thousand years. That's twenty four

(12:52):
thousand microphones a year. They're sellingthrough these tiny, little affiliates. I
mean one of you. You guysare making five hundred bucks a year promoting.
It's not a huge revenue stream,but to them, they've got potentially
hundreds or thousands of views, soit benefits them to work with smaller affiliates
like you. Now, I'm goingto play Devil's advocate for a minute.
If I talk with my marketing departmentand I say should I start affiliate marketing?

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Are they going to say, well, Richard, we want people to
stay on your website. We don'thave people clicking on links going off to
affiliate websites. I mean, you'repaying all this money to have your website
seoed and everything else. Why wouldyou want anybody to go anywhere else for
will you guys have a limited scopeof how you serve your audience. I
call it the affiliate donut. Ifyou think of the hole in the donut,

(13:35):
that is your like, your expertise, the things that you're going to
create products, services, coaching coursesfor right, you're not going to create
a course teaching, podcasting, you'renot going to start a podcast microphone company.
And yet your audience came to youand said, Richard, what microphone
do you use? Your two optionsare serve them by recommending what you use

(13:56):
and use a link to make alittle bit of money, or say,
I don't know, pick a microphonewhatever. Sure you those are your two
options. Yeah, here's the ironyof this, as we do tell people
they need a microphone to come onthe show, and we tell them what
we recommend. What we meaned affiliatelink. So, Richard, to answer
your question, you're sending them offsite, but you're doing so in a
way that serves them. They willremember that. And here's the thing.

(14:16):
They then start a podcast and they'refifty episodes in and they're you know,
they're having success with their podcast.Those good feelings that they have goes back
to you. That's the guy thatrecommended that microphone that's going to be here
in two days and I get tostart my podcast. My relationship with you.
My bond with you is actually tighter. Can you. First of all,
I love the name of your book, turning your passions into profits.

(14:39):
Kudos to you for having a greattitle to a book. Having an online
business is great. But obviously you'reteaching people via your book how to leverage
their passions and turning that into profitability. So let's talk a little bit about
how you're helping to do that withyour book. I mean, it starts
with I mean the very first stepin the whole process is actually getting clarity
on your passion. Most people don'tdo that first. Most people kind of

(15:01):
have like a Eddie Like I gotinto blogging years and years and years ago,
and I got into it from aperspective. I thought I wanted to
be into personal growth and leadership andthings like that because I love those things,
you know. I mean, havingworked with people like Tony Robbins and
whatnot, I'm I'm obviously into personalgrowth and guys like Les Brown and zig
Ziggler and Tony and other people havehad such a huge impact of my life.

(15:24):
I'm like, oh, I wantto do that. But here's the
thing, it's actually not what Iwas passionate about. Like I'm passionate about
it from the perspective of how itaffects me. I was not passionate about
teaching Owthers. And so I walkyou through this whole process. Part one
is just asking, like, whatare people always asking you for help with.
Nobody was coming to me saying,Matt, I have trouble getting motivated,
can you help me? Nobody wascoming to me saying, Matten,
I need help with personal growth orleadership. They kept coming to me saying,

(15:48):
Matten need help with monetizing, Ineed I need help with starting an
affiliate program. I need help withmaking more money with my online business,
because that's what I was known tothem for. The second question is just
like, what is it the peopleare always saying is interesting about you?
And I don't know if any ofyou are fans of the podcast Hardcore History
with Dan Carlin, but it's myfavorite podcast. I'm a history buff.
I love it. And to giveyou some perspective, when he releases a
new episode, you guys will appreciatethis, Richard Elizabeth. It is the

(16:11):
number one episode on every platform formultiple days, not in its category,
but overall millions and millions of downloads. But Dan's not a historian, So
how the heck did he start ahistory podcasting? Was because he would go
to Thanksgiving and they'd be talking aboutsomething that was happening in the world.
Next thing you know, he's offon this thirty minute diet tribe telling a
story about the soldiers. It's theBattle of the Bulge. If people are

(16:32):
captivating, they're like, Dann,this is fascinating, this is amazing.
So he started a podcast about it. And then the last one is what
is it they used to struggle withbut now you actually are successful with?
I talked about my fits. Thelongest story in the book, my friend
Alan Thomas, who he's a weightloss coach, and his whole thing was
he was fifty five years old,he'd been overweight for forty five of those
years. He stood on the scale, wait three hundred and two pounds.

(16:53):
Nine months later, weight one hundredand seventy five pounds. All he does
today is teach others how he didit. That's it. He doesn't want
to help twenty five year old who'sthirty pounds overweight become like a model.
That's not his thing. He wantsto help like the fifty year old,
the fifty five year old, thesixty year old, the sixty five year
old who's three hundred four hundred poundsbe able to not die in five years.
Because he had that realization that likeI'm going to be Angie's first husband,

(17:17):
somebody else is gonna walk my daughterdown the aisle. And he was
also in life in church and herealized that the actuarial tables had him dying.
He sees that every day. Right, Yeah, my gosh, he's
started in the face. That's theprocess to kind of first you get clarity
on that passion, and then ofcourse the whole book goes into everything else
you need to do. That givesyou a starting point passage to profit with
Richard Analyizabeth Gearhart more of affiliate marketingexpert Matt McWilliams. Right after this,

(17:41):
I'm Richard Gearhart, founder of GearhartLaw. We specialize in patents, trademarks
and copyrights. You can find outmore at learn more about trademarks dot com.
We love working with entrepreneurs and helpingtheir businesses grow. And here's our
client, Ricky, to tell itlike it is. Hi. I'm Ricky
Frango, founder and CEO of Primesix. We manufacture hyperforming, clean and
sustainable fuel spike, charcoal and logs. We've been working with your Health Loft

(18:04):
since the beginning, really and they'vehelped us figure out the trademarks, the
patents, everything that has to dowith product development and how to protect our
inventions. And we're extremely grateful forthe wonderful team that has been supporting our
business since day. Want thank you, Rickie. To learn more about trademarks,
go to learn more about trademarks dotcom and download our free Entrepreneurs Guide

(18:26):
to Trademarks, or book a freeconsultation with me to discuss your patent and
trademark needs. That's learn more abouttrademarks dot com for your free booklet about
trademarks and a free consultation. Nowback to Passage to Profit once again,
Richard and Elizabeth Gearhorn and our specialguest Matt McWilliams, who is teaching us
all about how to do affiliate marketing, which I am just really thrilled about

(18:49):
this. I had an ulterior motivefor bringing him on the show today.
I wanted to learn about at thesame time Richard did, because I think
it's something that we need to bedoing on our website. And when we
got the show notes for this fromour assistant, she listed five distinct advantages
of having an affiliate program, andI would like for that to go over
those now. The first advantage verysimple. You make money before you spend

(19:11):
it. Every other form of marketinglike Facebook ads can be very profitable,
but if you're starting out you don'thave six figures in the bank, it
can be difficult to commit to payingZuckerberg a lot of money before you see
any return. So the being profitablebefore you actually have to spend anything,
it's super helpful. You only payfor performance. That's the big thing.
You might spend ten thousand dollars onFacebook aids and see nothing. I tell

(19:32):
people all the time you want torun ads. You can only spend what
you're willing to lose. There's noway you possibly lose money because you only
pay for the transactions. The secondthing is it's infinitely scalable. You know
you run a good Facebook ad.You ran a good Facebook ad, it'll
probably run its course of three orfour months and die off with affiliates.
They refer other people. If yougo work your butt off to find ten
really good affiliates, they will referyou five to ten really good affiliates.

(19:56):
They talk to each other. They'llsee people in their niche promoting you,
and go hump, they're promoting him. I wonder if they have an affiliate
program. I wonder if I couldsign up for that. I wonder if
I could promote that too. Andeverybody has an audience today. It used
to be, you know, whenI got into the game twenty years ago,
the only people that you had thatwere affiliates were people who had email
lists, people who had audience asactual other businesses. Everybody has an audience

(20:21):
today. Everybody has at least fiftypeople in their social network that they could
market to, and so everybody's apotential affiliate. The third thing is there's
no guessing at targeting. When Igot into online business, you know,
in the early two thousands, itwas like the wild wild West. There
was no demographic, psychographic, anytype of targeting. You basically was all
mass media. Today, though likewe can target, we can get so

(20:41):
caught up in targeting. So myopicthat like, we're only targeting men ages
thirty one to thirty three who livein a certain area with three point two
kids, their favorite football teams inthe NFC West, you know, and
it's just it's like what is goingon here? So there's no guessing at
targeting because the affiliates do it foryou. The fourth one is just the
warmth of the prospects. If youthink about it, an affiliate is a

(21:03):
third party saying nice things about you. So when they refer somebody to you,
they're already halfway there. They're sayingnice things about you before they come
to your site. And then thefifth one is just success equals more success.
When you get a couple of affiliates, you get a couple more and
it starts to build on itself.And these affiliates become competitive with each other

(21:23):
and you can do things like contestsand prizes and things like that where now
you know they all want to bethe top affiliate or they all want to
be one of your top ten affiliates. I just did this. I just
promoted something as an affiliate, andmy goal was I hadn't finished in the
top ten in this big affiliate launch, one of the biggest on the Internet.
I hadn't finished in the top tensince twenty eighteen. I'm like,
this is the year I'm gonna finishtop ten again. And we pulled out

(21:45):
everything we could as a team,you know, to be able to do
that, and we did. Andstill that competition drove me to make more
Salesman, it came less about makingthe sales for them and more about the
fact that than I have a bitof an ego one to finish top ten,
and so it leads to that.Whereas again Facebook GUIDs don't do that,
other forms of advertising don't do that. But affiliates do you say you

(22:07):
talk about your affiliates all the time. Is that something that you feel is
really important? So what if youhave fifty affiliates do you talk now?
You talk about pretty links and talkabout click funnels. What do you do
about the other hundred or however manyyou have. I promote them in context.
So their day, I did avideo and it was all about setting
up a funnel. So of courseI talked about click funnels, you know,
because that's the software. I dida video recently where I talked about

(22:29):
the new FTC guidelines, how couldyou connect to that? Well, there
are tools to monitor or brand veritiesone, there's a couple others braveries we
use and I don't necessarily recommend thembecause they're stuper expensive, so I don't
recommend them to people. I recommendsome less expensive alternatives if you just have
a small affiliate program. So I'mlike, if you want to monitor your
affiliates, because as now that oneof the clarifications they released this year is

(22:52):
you are in charge. If youare an affiliate manager, you're running in
affilip, you are in charge ofmonitoring your affiliates. Well, there's automated
tools out there there in nineteen ninetyfive a month that'll do the work for
you. So I recommended those inthe episodes. So it's all about context.
So when I release it episode,when I released content, I'm either
selling something of my own or I'mrecommending some things as an affiliate because I
can't afford as a business owner towrite a four thousand word blog posts and

(23:17):
pay a copywriter to do that,do the research, and we spend twenty
hours putting that content together and makezero dollars. Like if I can sell
ten of those subscriptions to that FTCmonitoring stuff and I make ten bucks a
month for the next ten years offof it. Okay, that paid for
the time it took to write thatpost. So you just have to think,
like, what could I sell?What are the products? How does

(23:37):
this tie into the affiliate programs thatI promote. Bigger the audience, the
more money you're gonna make. Imean, it really does coming down to
that our students and clients, andwe are really good at monetizing smaller audiences.
But all things being equal, ifI have ten thousand people and you
have one hundred thousand, and you'regonna probably make at least five times more
than me. The bigger your audiencegets, you do lose some of that
intimacy. So it's not always like, oh, my audience, it's just

(24:00):
ten times bigger, I make tentimes more money. There is a point
where it's like, you're ten timesbigger, going you make nine times more.
Just to be clear, what's themost profitable affiliated BROGM out there.
It's the one that best serves youraudience. It's the one where you don't
have to think of how in theheck am I going to market this to
my audience. They might reject buying, but they should never reject the offer.
If you're making a referral or affiliatemarketing program for a continuing service,

(24:22):
do you forget a continuing reimbursement forthat or is it only for the first
time that they sign up. Irecommend to affiliate program owners here's the reason
why I recommend you continue to pay, because if they stop paying me,
I will stop promoting them. Andso I look at the ongoing commission not
only as at a very attractive thingon the front, and because that's one
of the reasons why we promoted themin the first place was I'm like,

(24:44):
you know, I can do themath. If we do a big thing
and bring in, you know,a hundred customers, I'm going to make
you know, potentially six figures overthe next decade. That's very attractive.
So you're trying to make the offerattractive. As an affiliate program owner,
it helps that their affiliate team actuallyknows what they're doing. And yeah,
I've done some affiliate marketing. Ido agree with you that you definitely need
to be passionate about what you're promoting, and it has to be authentic otherwise

(25:07):
people just won't buy it and itjust won't be transferable. Say you're somebody
who doesn't have a whole lot ofinterests, right, and like maybe you
don't specialize in a particular thing.Are there any products or affiliate marketing opportunities
that are kind of universal in thespace that someone could take advantage of if
they don't have a particular niche orlaying that they're in any consumer products?

(25:30):
Deal bloggers is another one, andthings like that. Those are types of
things where there are more universal Youdon't have to be passionate about the products
that you're promoting. Some people that'stheir thing. They sign up for deals
and coupons. I'm assuming that youconsult with a lot of people who want
to start this, is that right, and you kind of tell all the
pieces they need to put together becauseit's there's a lot of moving parts to
this, right. Like Richard pointedout, there's two sides to the affiliate

(25:52):
thing. You can have your ownaffiliate program or you can go to somebody
else's. So how do people findyou if they want to consult with you
on starting an affiliate program or joiningOne best place to go would be your
your affiliate launchcoach dot com if you'reinterested in like consulting or coaching to start
one. That's also kind of thegateway to our agency. Matt McWilliams dot
com. Probably the best place togo if you're kind of a DIY person

(26:14):
you want to kind of get thisoff the ground. It'd be your budget
prohibits working with an agency or something. Matt McWilliams dot com, Ford Slash
first one hundred FI RST one zerozero. That'll walk you through kind of
where to like start an affiliated programsounds good. Affiliate marketing expert Matt McWilliams
back with more passage to profit rightafter this. Hi, I Lisa ask
LEAs the inventres founder, CEO,and president of Inventing a to Z.

(26:38):
I've been inventing products for over thirtyeight years, hundreds of products later and
dozens of patents. I help peopledevelop products and put them on the market
from concept to fruition. I bringthem to some of the top shopping networks
in the world QBC, HSN,E, Vineline and retail stores. Have
you ever set yourself someone should inventthat thing? Well, I say,

(27:02):
why not make it? You?If you want to know how to develop
a product from concept to fruition theright way. Contact me Lisa Askalis,
the Inventress. Go to inventing atozdot com inventing a too z dot Com.
Email me Lisa at inventing at zdot com. Treat yourself to a
day shop full of networking, education, music, shopping and fun. Go

(27:25):
to my website Inventing atoz dot Com. Passage to Profit continues with Richard and
Elizabeth Gearhard Time now for power Moveand Kenya Gipson. Yeah, so I'm
really excited about Power Move. We'regoing to be talking about Dion Sanders,
also known as Coach Prime. Besideshis successful professional sports career as an athlete

(27:45):
until the other day, he wasone of the most underestimated figures in sports.
He got a lot of slack forgoing over to the University of Colorado
to coach and he was the talkof college football after a great, great
win that they had the other dayand it was amazing. He took a
team that was one and eleven,they'd be TCU. And it's really excited

(28:07):
for him because again, he wasreally underestimated. There was a lot of
negativity in the marketplace about him,and he really used this as an opportunity
to prove all the naysayers wrong andmake them believers. So I just kind
of wanted to highlight his coaching styleand his leadership and how he's been able
to not just transform the play,but transform the mindset of his players,
which is a superpowerful, absolutely amazing. Yeah, a good coach can make

(28:30):
such a difference. So that's great. And Elizabeth, we'll have two projects
going on Blue Streak Directory, whichis a business directory of B to B
businesses, and I've been thinking abouthow to reimburse people for sending people to
be on the site. It's arecurring revenue site, and listening to Matt
McWilliams say, I'm thinking, well, it's a WordPress site. Maybe I

(28:52):
should just plug in this affiliate softwareand use it. So I'm going to
take a look at that. They'restill working on the website and we'll see
how that goes. They do havea landing page it's Blue Street Directory dot
com and I love the design they'vedone. We'll see how the rest of
it goes. And then of courseI have my own podcast with Danielle Woolley,
which is called The Jersey Pod catspodcasts where we talk about cats.

(29:15):
We talk about dogs too sometimes andthings to say about cats. It's surprising,
no, and we never run outof people that want to come on
and talk about their relationship with theircats and all these different things. Do
you know that there are different archetypesof cat and an archetype While some cats

(29:37):
are healers, some cats are protectors, supercat powers. They have supercat powers
that I didn't know that. We'regetting just incredible people coming on. We
had a guy the other day whowas a physician but also in theater in
New York and had just produced thisanimated cartoon about a cat based on an
old Scandinavian folk store. I mean, just really cool people. So I

(29:59):
haven't fun with that. So withoutfurther ado, though, I would like
to move on to our next presenter. We have two maps on today,
Matt mcmilliams Indistart and then Matt Merrittwith snap Build snap doot Build. And
we were saying before the show,we wish we had worked when we had
a project we did with the builder, wish that he had had this software.
It sounds just amazing, So welcomeMatt. Can you please explain it.

(30:22):
Yeah, absolutely, snap dot buildis really a lending platform for the
building industry as well as a fintechsoftware platform for that same building industry.
What the building industry, we're talkingabout building a house and talking to the
actual builder, not necessarily the ownerof the house. But it is a
technology platform that allows that builder tojust be more organized. I'm not talking

(30:48):
about building a gant chart and justfollowing along and saying, well, here's
the timeline of when something should bebuilt. No, it's actually a disruptor
and that it allows those builders toupload essentially their budget, and then after
they upload their budget, the platformtakes care of everything else. They upload
the budget, and when the foundationis poured, literally they send in pictures

(31:10):
of that foundation, They send inthe invoice, upload the invoice with the
picture, they say, it's goodto go, and snapt build platform literally
takes that validates it, gets allthe appropriate stuff, you know, lean
releases things that you need, andthen directly pays those subs or those vendors
or whoever actually poured that foundation,and so provides a complete level of transparency

(31:33):
not only to the builder, butif they're building it for a customer,
the customer has a log in andcan see the absolute progress of where they
are to date. One of thebiggest disruptors that we do is that if
you've ever built a house or tryto build a project, the builder has
to aggregate everything and then once amonth they go down to the bank or

(31:55):
they send it to the bank,and they have to have all of their
paperwork in order and they hand thatover to the bank, and the bank
takes you another two weeks, threeweeks. They have to send out people
to make sure that the work gotdone. By the time that whole process
is done, they finally cut acheck. The check takes seven days to
actually get there. And this isreal life stuff, and now the vendor
who we performed the work is thirtyforty five, sometimes sixty days out from

(32:19):
actually being able to get paid.And so that real float is what they
call that cash flow float, isvery draining on small to medium sized businesses.
We alleviate all of that. Weliterally, when some dating happens in
our system and it is approved,we pay directly as an acch directly to
that vendor, so the builder doesn'thave to worry about getting the money then

(32:40):
cutting another check and sending it downthe path. It literally goes directly into
that vendor's pocket, into their bankaccount that's connected with our system, and
so on average takes about five daysinstead of taking an industry average of about
forty five days. And that's justa real key difference between our disruptor technology
and what we have built and whatwe provide and taking care of that as

(33:06):
opposed to what the industry has been. The banking industry is anequated. You
know, we talk about the FTCearlier, and we talk about how slow
they are to react, while thebanking industry is actually much slower than that.
And so we have figured out away to essentially sell speed. We
sell the rapid way by which wecan take care of all of the builder's

(33:29):
vendors, and in doing so,we alleviate that builder from having to do
really any of the project management,any of the accounts, payable, any
of the get the checkbook out ona Sunday night and start writing checks,
any of them, having to goto the bank and deposit one from one
and then start writing the checks andmake sure everything clears. We just simplify

(33:49):
that entire process. And so whatwe really talk about is we sell speed
and our speed to market and ourspeed for people to get their projects done
and be more productive. So that'sreally important if you're a contractor or a
customer too, because you want theproject to move as quickly as possible.
And lots of times the smaller subcontractorswon't do more work until they get paid

(34:12):
right, And so that sixty dayperiod where the subcontractors waiting for the money
may also be time that he orshe's not spending on your job right because
they're waiting to get paid for thefirst part. And that means that the
contractor can get the job done morequickly and wrap things up, get paid
for that, and then move onto the next job. That's exactly right.
And what we talk about in thatcycle is that a lot of times

(34:36):
we find builders that are building maybefive or ten projects a year, but
they don't know how to scale.They can do that as a smaller mom
and pop office, but now theyneed to start hiring people to take care
of all of their payables and makingsure that they're scheduling out everything that needs
to occur in that the trades areshowing up when they're supposed to and if

(34:59):
there's one glitch in that entire process. It just really slows down your project.
And what kills people who take outloans and they're paying interest on their
money. So as fast as theycan build the project and move it from
point A to the end, fromthe cradle to the grave and get this
off of their books, the betteroff they are. And so it's a
speed game again. Here. Whatwe look at is we can essentially turbo

(35:23):
charge and we're looking for builders.Look, if you can do ten on
your own with our platform, youcan do a hundred in a year.
We'll help you do that. Wehave become the business process experts about how
you manage the money, how youmanage that process through and how you can
get from point A to point Bfaster than anybody else. Give you an

(35:44):
example our typical build process for ourguys, most projects are at least if
anybody's ever built at home, it'seighteen to twenty four months. Our typical
project is done in ten months.Does it also take out a lot of
uncertainty for the person who's having atbelts. So's say you're building a house.
Your contractor says, oh, well, you have an allowance for five
thousand dollars for this piece of granitefor the kitchen or whatever, but you

(36:07):
don't actually know what he starve onit. Does it actually go into your
software? Yeah, we went downto the granite place. It absolutely does.
So it literally allows that the actualinvoice for whatever was purchased is uploaded
into this system and it is stored, and if the homeowner wants to go
in and take a look at that, they can look directly at it and
see that that was thirty five hundred. Another typical thing that happens in this

(36:30):
industry for the homeowner is that theysay there's a five thousand dollar allowance,
but then they spend the thirty fivehundred, but then the builder decides that
they want to put a ten orfifteen percent surcharge on that, and it's
some kind of bundled together and youcan't really get the clarity of the transparency
of it. And then you've askedfor the builder to please give me all
the receipts so that I can doan audit or a review of this,

(36:51):
and they hand something that came offthe dashboard of their vehicle, of their
truck. That's got well, Ithink this is the right, Oh,
no, I went to home depotand I bought something for you, even
for the other and data DA.It takes away all of that. It
literally says, upload this invoice specificallymarked with what is this will take care
of the rest for you, andthen the transparency for anybody that wants to

(37:12):
look into that. Here it is. If there is a question that needs
to be asked, it's at everybody'sfingertips. So it really allows for this.
You know, I believe a coupleof things in my life that my
father taught me a long time ago. One of those is bad news doesn't
get better with age, and theother one is is that you just can't
make a lie come true if youthink about that. We've taken away both

(37:32):
of those things. If a vendorand the builder want to get paid for
the work that needs to be performed, then they've got to upload the right
information and we just check that it'svery straightforward and then from there let's just
move through it. Snap dot billwas founded in twenty fourteen. Really what
it was is, how can wefigure out a way that we can automate

(37:52):
this process so that we don't haveto keep adding additional people and the errors
that can go along with that.What if we could just make this process
a little bit simpler. Snap DotBuild is not sitting on hundreds of millions
of dollars of its own money.I'm actually a steward for banks who have
entrusted their funds to our platform,to our company, and we make loans

(38:15):
for them, and then we trackthose loans for them and the performance of
that, and so a way thatwe maintain our integrity, maintain that we
don't have bad loans. Quite frankly, we don't have people that default is
that this same level of transparency thatI provide to customers and builders is the
exact same level of transparency that Irely on to make sure that their projects

(38:38):
are performing as we expected to perform. So when we went about looking at
that, we did a lot ofbusiness process engineering. And that sounds exciting.
It just literally for me is thecommon sense of you need to do
the first thing first, and thenthe second and the third, and you
lay that out. And then whenwe laid out our business processes, I
called that you come with what wecalled your single source of truth. You

(39:01):
have to be aligned on what thesingle source of truth is. How do
you perform your business. Once wehad how we wanted to perform our business,
writing our requirements, we connected witha group, a phenomenal group out
of Austin, Texas altus Nova SoftwareDevelopment, probably some of the most integrity
based software engineers that I've worked within my thirty years now in software and

(39:27):
software development, which is really whatmy background was before coming here. And
we connected with them and said,here's how our process wants to operate.
Help us put together a prototype andthe crawl walk run associated with Let's take
the first step and see if that'smet in the industry with what we believe
our thesis is right. If wecan sell speed and we can sell transparency

(39:50):
and we can alleviate people's bottlenecks inthis thirty sixty ninety day lag of payment,
Let's see if we just did thefirst order of importance. We did
the first piece, can you helpus build that? Did you have investors?
We did. This is a capitalintensive business, there's no question about
that, and so we do havesignificant investors, but we bootstrapped it.

(40:13):
Like Matt talked about early on,early on it was we had affiliate programs.
We still do to this day.We have people that bring us new
customers. We have people that bringus new loan originations, because that's part
of our entire project of Cradle tograve is that we can originate a loan
for you and loan you the moneyand then shepherd you through the process to
get your house built and even getit sold with mortgage bankers on the backside,

(40:37):
with an entire again, the entirelife cycle that we try to take
care of. Kenya, Do youhave a question? I do. This
is a great platform. By theway, my husband is a general contract
there. We don't build houses,but we do a lot of home improvement
projects. And one of the thingsthat we run into often is people who
are maybe going into a new homeand they're waiting for the clothing, and
then they've got X amount of fundsthey want to use too enhance the new

(41:00):
home that they're buying, like thatwaiting process on the money to be released.
Have you ever thought of scaling thisdown to maybe it's speaking to general
contractors as well in that space,because I feel like it would be helpful
to not have to always like waiton the bank or of the other person
before you could start a project.And it just was curious if you thought
to scaling to that place. Itis on our product roadmap and that at

(41:22):
this point we're doing larger scale builders. Who are you in that building five
to fifteen homes at a time andmoving forward. But this entire platform is
we have our core processes down andour experiences. Ultimately this will be a
subscription based software platform. It's notthere right now. You can't actually just

(41:42):
go buy our software. We literallybecause we are a full service company that
is helping not only talk about thesoftware that enables what you're doing, but
then it's our best practices. Andso once we get that laid out and
as we continue forward, it willbe a subscription based so the general contractors
can absolutely tag into our system,utilize our back end, MIDDEN back end,

(42:05):
believe it or not, also beable to utilize a resource bank that
says, if you're going to buythat thirty five hundred dollar piece of granted,
here are five places that we've negotiatedprices on your behalf and you can
buy that thirty five hundred dollar pieceof granted for thirty three hundred dollars and
it's shipped directly to you and wepay them directly so that you're not trying
to figure out the money pieces asmuch ache either. So it is on

(42:29):
our road mode. It's snap dotbuild listeners. If you're going to build
anything, I would just ask abank or builder whomever you know, have
you heard of snap build? Canwe look into it and use it for
this project? Because I can seeso many ways that would make life easier,
absolutely appreciating. So now we're goingto shift gears. Joy Issinger is
a spiritual healer, a channel anda guide. And if you go on

(42:52):
her website, which is Joni's WhiteLight Healing dot Com and we'll spell that
out later, and she's also atyour Heartlock client by the way, you
can see all that she can do. But I want to hear it straight
from the horse's mouth right now,So welcome Johnny. Please tell us My
story is like many others, Imust say, I was a conventionally trained

(43:12):
social worker. I received my Mastersfrom Columbia. I received a postgraduate certificate
in Gestalt therapy. You'll have tolook that up. G st Alt and
I worked for ten years in NewYork City, offering individual and group therapy
for drug addicts and alcoholics as wellas the mental eel. I did not
believe in anything that I do today. I was observant religious and this was

(43:37):
for boten. The word psychic,medium, healer, animal, communicator,
etc. All for boten, andI would actually judge folks that would do
what I presently do today. Aran two thousand three four five. Gifts
started coming in divine gifts. Iwould call myself fast tracked. It started

(44:00):
when I was in my forties andI started doing hands on healing, getting
very confused about my religious beliefs.Only working with the highest of. I
started reading spiritual books that were onlyof love, nothing dark, nothing occult.
I started seeing into bodies, medical, intuitive, and I must always

(44:20):
say disclaimer, this is for entertainmentpurposes. Please see your healthcare professional,
mental healthcare, financial, and legalfor all of your assistance. And then
I started channeling. Folks said theylost departed ones and pets. My Joanie
knew how to do this. Iput myself aside. I brought in the
highest of. I was doing lightand deep trans channeling. Then I started

(44:45):
jumping into other lifetimes. I startedlearning about chakras and ores, all the
things that I used to make funof, so it took me several years
to start practicing and actually figuring outwhat the heck was going. I went
through a period of shock, despair, anger because everything that I had been

(45:06):
trained from early on, both personally, educationally, socially and professionally was now
up like fifty two card pick up. Everything was awry. And then as
I was practicing on friends and receivingvalidation that in fact there was accuracy,
I put out a shingle. Idid this myself. I thought I was

(45:28):
going to be a private therapist amongisland. I'm this in New Jersey,
and you know, God laughs whenyou make plans. I since then have
done live call in radio shows,and I'm authored and I do psychic galleries.
I've done them at restaurants. I'veconsulted for employees and businesses. I'm

(45:51):
doctor Doolittle. I talk to animals. I mean, this is crazy stuff,
and that I've learned that there aremany many people that are like I
am, where they are coming intotheir gifts or they have from an early
age. We're everywhere. Many peoplewere told this is heinous, this is
a religious this is something that isn'treal, and it takes a lot of

(46:14):
strength to start your own business ina field that is not professionalized, that
is misunderstood, that is mocked,and many people. I believe we are
all hardwired to be able to dothis. I believe there's no difference between
you and me, and that manypeople have the gifts coming in and they

(46:34):
have not done their personal work.And I would suggest to the person that
wishes to put out a shingle inthis esoteric profession, have you worked on
your issues. And the more thatyou work on your issues, your biases,
your prejudices, your fears, theclearer you will be. So when
divine messages come in, it willbe clear for those that you serve.

(46:59):
I want to go to Kenya withthis. Kenya is very spiritual. Where
do you think your power comes from? Joony? I believe that we are
all part of the oneness. Ibelieve that we are all humbly powerful,
and that it is not I thatis doing this. I am a vessel
and that the information comes from Creatorsource, God's spirit, whatever you wish

(47:22):
to call God or Creator. Mypersonal third dimensional earthly power is having worked
on myself, done forgiveness, work, gone inward, cleared much regarding fears,
and that the more clear that Ihave become, the stronger I am,

(47:42):
the better able I am to hutJemmy aside and bring in those that
are of other realms, only theones that are the highest. So you
had mentioned early on that you hadgrown up a religion, and you had
grown up in other things, andyou felt like you had a bad experience
with all of that, which iswhat has led you into this. Had

(48:04):
no bad experience whatsoever. That's whatwas so tremendously upsetting and disconcerting is that
everything was good. There was nothingbroken. So if everything was going well,
and then the gifts, the divinegifts started coming in. I went
back to Leviticus, and I readthat I was a soothsayer. However I
was being blessed by departed ones withthe rapture. I had read about the

(48:28):
rapture. But when it comes throughyou as a channel, it can't help.
But one question whether that person isactually sinning, or whether the teachings
that I learned were in fact alittle bit restrictive and possibly different from what
could be. So what kinds ofthings do you channel? People ask me
about departed ones and pets I bringin their loved ones. I give information

(48:52):
regarding why they left when they did, what their relationship was in this lifetime,
whether they had karma, whether theywere working on themes. I can
identify what they're doing. Now,that's mediumship. I believe there are many
realms, and I believe that thereare folks that go home. What I
saw on your website that really fascinatedme was that you can do healing,

(49:14):
so you can look at somebody's bodyand figure out what's wrong with them.
Is that a correct interpretation of that. Usually illnesses, injuries, and surgeries
are resultant of other lifetimes unforgiveness.It's usually karmic. Sometimes it has to
do with curiosity being of service.But I'm able to go into other lifetimes

(49:35):
to find out the precipitating event thatoccurred to trip the person up, so
I can identify the theme that theywere working on in that lifetime, which
is almost always the same theme thatthey're working on here. And then I
can also identify what negative karma theyincurred to sell, how they blame self,
and what they generally blame to other. We do the forgiveness work the

(49:57):
ties of unforgiveness or released. Icall forgiveness the ungrated f word, and
I truly believe that that will freemany people from many mental, emotional,
physical and spiritual bonds that keep themvery burdened. And then I'm able to
go into that earthly lifetime again wherewe are here that client coming forth and
see how their forgiveness work affects theirtimeline moving forward. So yes, I

(50:23):
believe that there is much outside ofallopathic medicine that can be retrieved in terms
of medical intuitiveness. I always lookat it as if it's an adventure.
Whatever it is, I open upmy eyes, I've got that smile.
It's not fakery. It's just mebeing meet Joanie, and I put out

(50:45):
the hope that maybe someone will considerme for having them at a party,
an event, a restaurant, findme at an expo or a festival,
will meet for coffee, talk aboutthe latest, and things have developed just
from going to the diner. I'vebeen invited on TV shows and the like.

(51:07):
And that this has come out ofjust making a friend on Facebook,
just putting out a friendship request.So I never know where I'm going to
make my next connection. My businessis word of mouth. I was just
going to ask, you know,as a proclaimed healer in Jesus's day,
Right, he walked the earth,and he did many miracles, and he
gave credit to the Holy Spirit ofGod. Right, So what is different

(51:30):
versus what he was doing and howhe was led compared to what you're doing?
And do you feel like the paththat you've taken has taken you away
from your origination of faith? SoI was born a Jew and I was
very religious, and we did notbelieve that Jesus did much. We were

(51:50):
we didn't talk about him. Andwhen the gifts started coming in, I
would be in synagogue and my handsI wanted to put my hands out,
and Jesus came my third eye.You know that movie screen we all have
where we see other things while oureyes are open. And I saw him
on the mount in Brazil, andthat's all I could see. And I
am not versed in the New Testament. And I believe that we have abilities

(52:17):
as this great soul Yeshua and JesusYeshua. And that also got me a
little bit rocked, I gotta tellyou, because my religious training shifted greatly.
I believe that we all have theability to heal, not necessarily in
the most miraculous way that he didas he walked this earth. But I

(52:42):
believe that we are hardwired to adegree where we can assist others by bringing
in the Christ light, bringing inChrist consciousness, the enlightened ones, to
help ourselves and help others. Whatis the difference? I am not he.
I am a channel as was He, but I am not he.
I don't claim to be no Jesuscomplex, And I guess the difference between

(53:05):
religiosity and this unity consciousness which Iascribe to is that I believe that we
are all part of a greater onenessversus possibly a religious belief that we are
separate from a God or a creator. I believe we're all part of that,
and I don't want to offend anyone. I share my truth. I
believe there's my truth, the truth, your truth, and the truth.

(53:29):
I just show up. I wouldnever have wanted to have been so unhinged
as I was. I don't thinkanyone wants to be turned upside down.
But on the other hand, whathappened to me is so blessed. But
I feel is so blessed that Ifeel so happy and I feel joy and
I don't have any fear, andI am assisting others so they can feel

(53:53):
that they have ability to cope andunderstand why they are here in this life.
I understand if other people end upunhinged, and I applaud their bravery.
You know you're local to us andyou do local festivals and stuff,
But do you help people remotely too. Yes, I have an international clientele

(54:14):
base. I offer Skype and FaceTime. If they have an iPhone, Facebook
video, if we friends zoom,if they give me the link, definitely,
If it's word of mouth, Idon't have folks come to the house.
If it's through a Google search orsome other random search engine. Yes,
the divine ones love us and theyknow us all intimately, and that

(54:35):
I am a vessel. I don'tneed to see anyone. I don't need
their name. I once did areading on a live call in show where
the host read a Google question andI did not know whether it was a
he or she. I didn't knowwho they were referring to, but the
question was just enough that I putmy Joanie aside and I answered them.
And I love those challenges. Idon't need the but it does validate for

(55:01):
me that we are very, veryloved. We are not forsaken, that
we are all of love, andthat there's a reason why we're all here.
It's a rough road and there aremany that are on that road journeying
so Joony, How can people findyou? On my website Joey's White Light

(55:21):
Healing dot com. There's a lotof information about me and you can contact
me through my website. There's acontact form that's great. Don't go away,
We're not done yet. We havea really fun end of the show
to do one more segment back withmore passage to profit. Right after this,
I Merchured your Heart founder of YourHeart Law. We specialize in patents,
trademarks and copyrights. You can findout more at learn more about Patents

(55:45):
dot com. We love working withentrepreneurs and here's our client, Peter,
who tells it like it is.I'm Petro. We recently were elected as
one of the Best Invention of Timemagazine for twenty twenty two. Through this
journey, we've been relying on GetUp Law to guide us the right steps
to build a right portfolio, patenttrademarks to support our lens on new products.

(56:07):
It has been great experience working withgetat LAWA. I stay at a
deep knowledge into the markets both inNorth America and overseas, so we make
the right choices at the right time. Thank you, Peter. To learn
more about patents, go to learnmore about patents dot com and download our
free entrepreneurs guide depends or book afree consultation with me. That's learn more

(56:28):
about patents dot com. It's Passageto Profit. Alicia Morrissey is our programming
director at Passage to Profit and she'salso a fantastic jazz vocalist. You can
scroll to the bottom of the Passageprofitshow dot com website and check out her
album. Make sure you pick upour podcast, Passage to Profit Show wherever

(56:49):
you get your podcasts, we're allover the podcast world and on YouTube and
on YouTube too. So it istime now for question time. So it
was as a question for our guestsfire away. So we are all very
great if you're I could tell so, Matt McWilliams, I'm going to ask
you the question first. Everybody getsthe same question. How many new projects
or new companies have you thought aboutstarting in the last month and are there

(57:12):
any that you would actually take actionon? And why right now? Outside
of clients. We don't have anyMMR you know, monthly recurring revenue in
our business. On the core side, it's all one off stuff. So
we're trying to think of what aresome software, low, low ticket software
stuff. I mentioned that when wetalked about the affiliate side. That's great.
So my wife and I are builtthe same, Like we're twenty to
thirty new business ideas projects in amonth probably so one a day, roughly

(57:36):
maybe two a day. And thenfor us, you know, the processes,
we just kind of take it throughthe team, Like we have a
rule like we let it sit forseven days. Half the ideas we come
back to seven days later. Agothat was a really dumb idea, So
that's easy to rule out. Youknow, That's the process we go through.
So, Matt Merritt, how manyideas have you had in the last
month and how do you know whichones you want to pursue? It depends,

(57:57):
but in the last month it's beenabout six and all of those are
enhancements have all been I usually geton a train of thought and you know,
kind of a chain with respect tothe project that I have at panned
and all that we're doing with snapand dreaming up new things that we can
implement. Typically, what we dowith those is on a once a week
basis, we come in and talkabout what would be the next thing that

(58:19):
could actually make something easier for somebody, and I follow that a lot,
probably six in the last month.Some of those have been literally re engineering
and restreamlining. How we go aboutdoing a process to make stuff work when
the time is right. Jony eisingEr, what about you? How many
new projects have yet? Ideas morein the last month. Zero? So
I feel like I'm fully baked.And I'd say that maybe a new idea

(58:40):
comes up once a year and thenI'll throw something out there, and then
the following year maybe I'll revisit it. How do I know whether to follow
it? It's my intuition. Igo with my gut. If there's a
wall up, if there's just thisbig no, I just do not proceed.
And then when I feel like there'ssome type of an open door,
open window, and I feel likeI could move forward than I do.

(59:04):
Kenya Gibson, Miss Creative, Oh, I've had at least three. Typically
my innovation has come from the willlessspace. I'm just big on people finding
the best version of themselves. SoI'm continuing to work on my wellness platform
that I'm launching around exercise science andneuroscience very ill siding. So for me,
it's a stream of consciousness kind ofthing. I did pick another project

(59:27):
to start. I think that theway I picked it was it just was
something really fun to do. ButI also think it's something that I can
monetize. I like doing things thatare fun to do. But I used
to volunteer a lot in my kids'schools, and I ran the science program
where they were doing experiments, andpeople would always say to me, why
aren't you getting paid for that?And I was like, well, because
I'm doing it for the kids,and they're like yeah, but look at

(59:49):
how much time and energy of puttinginto it. So anyway, when I'm
really excited and passionate and it seemslike it's a lot of fun and it
would really be something I want todo, that's when I pursue it.
So our guest today was Matt McWilliams, Affiliate marketing expert and why did I
learn a lot? Matt McWilliams dotcom slash first one hundred. If you
want to find out more in dI y a little bit. You should
go to your affiliate launchcoach dot com. And then we had Matt Merritt was

(01:00:15):
Snap build Snap dot build right buildinga snap, so he is snapping together
the pieces of the banks and thecontractors and subcontractors of materials and all that
stuff with a computer program that reallyspeeds up the process. And if you
didn't hear him talk about it,you showed, especially if you're planning to
have anything built in the near futureor if you're a builder. And then
we had Jonny Eisinger, who isa spiritual healer, a channel and a

(01:00:37):
guide. Really fascinating conversation with her. If you go to her website you
can see the kind of services sheprovides and you can contact her for help
Joey's White Light Healing dot com.Thank you. And of course we had
Kenny Gibson who is our media mavenand you can find her at Keny Gibson
at the p at iHeartMedia dot com. And if you want to know more
about trademarks, you can go tolearn more about trademarks dot com. Before

(01:01:00):
we go, I'd like to thankthe Passage to Profit team Noah Fleischmann,
our producer, Alicia Morrissey, ourprogram director. Our podcasts can be found
tomorrow anywhere you find your podcasts,just look for the passage to profit show
and don't forget to like us onFacebook, Instagram and Twitter. And remember,
while the information on this program isbelieved to be correct, never take

(01:01:22):
a legal step without checking with yourlegal professional first. Gearhart Law is here
for your patent, trademark and copyrightneeds. You can find ussecureheartlaw dot com
and contact us for free consultation.Take care of everybody, Thanks for listening,
and we'll be back next week.The proceeding was a paid podcast.

(01:01:45):
iHeartRadio's hosting of this podcast constitutes neitherin endorsement of the products offered or the ideas expressed