Manuj Aggarwal: Take your business to the next level with AI

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Episode Transcript

(00:00):
The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither an
endorsement of the products offered or theideas expressed. These technologies have been around
since the seventies. It sort ofhappened by accident. It won't give In
the morning, are like, okay, now what passage to profit? I
am Kenya Gibson filling in for RichardGearhart, and I am Elizabeth Gearhart,

(00:23):
asked myself, I've just heard somesnippets from our show. Stay tuned for
the rest. Want to protect yourbusiness? The time is near. You've
given it heart, now get itin gear It's passage to profit. With
Richard and Elizabeth Gearhart. I amKenya Gibson filling in for Richard Gearhart,

(00:43):
who is a patent attorney. AndI'm Elizabeth Gearhart. I'm not an attorney,
but I work at Gearhart Law withRichard working on the marketing. And
we are so excited to have thisshow today. We are in joining us
for the show today is manooche Agawa. He is an artificial intelligence and cybersecurity
expert, founder of Tetra Noodle Technologies. He's an author, and he is
a startup mentor. And then wehave Holly Fennel with Age Quencher. And

(01:08):
if you could see Holly and knowhow old she is, the stuff works,
so stay tuned. And then wehave him already with Wonder Eggs by
Crafty Counter. And if you likeeggs but you don't like cholesterol and you
don't like hurting animals, she's gotthe perfect product for you. Awesome.
And now it's time for IP inthe News and we're going to be talking

(01:29):
about Farrell Williams and Louie Vatton.So Farrell Williams has been riding high since
his debut with Louis Vatton, buta brand new allegation has been putting a
damper on thing. So around Junetwenty third, a clip began circulating online
of an independent fashion designer, KellyFord, where she claimed that the superproducer
and Louis Vatton stole her idea fora bag as part of their latest collection.

(01:55):
So, Elizabeth, you and Iwere talking a little bit about this.
So basically what happened was she thisshopping bag that had their coloring and
their branding on it. She kindof reinforced it a little bit, put
some plastic on it, put someribbons on it, and it was cute,
right, but in fact still theirbags. So now she feels like
she's entitled for style credit or designcredit. Like her just mixed feelings online

(02:19):
about like who's right and who's wrongin the situation. Well, right,
Louis Vatan, someone from Louis Vatanmust have seen our video and was like,
wow, that is really cool.We're going to do that and sell
them. And that's what ticked heroff, I think was that Louis Vaton
took the idea with their branding andstarted using it without giving her credit.
Right, But she took their brandingwithout asking them, so and it's their

(02:40):
bag, right. So we're alla little torn on like just where the
mixed emotions are coming from. Sosome people feel that she should be getting
credit and that she's entitled to that, and then others feel that, like
you just said, she should haveasked for permission and so on and so
forth. So we want to kindof go around the room and ask what
everyone else thinks. So Holly willstart with you. Interesting question. I

(03:05):
think as somebody who I create formulas, all of my vitamins, all of
my nutrients are created by me,and so I would have trouble with someone
using my brand, using my formulationswithout some sort of agreement or talking to
me, especially as a small business. I think I'm very protective of my
formulas, of my trademarks, ofeverything that I have. It makes sense,

(03:28):
yeah, I mean, if shecould have somehow protected the method she
was using to convert the bag toa purse, maybe that would have been
a good way for her to go. But you can't just take somebody else's
branding. I agree, no now, And it's a really cute bag.
I mean, who would have knownthat, you know, the shopping bag
that they have could be a reallycute toe. But they thought it was
a great idea, so they actuallycreated something similar after she did this.

(03:52):
So that's why she's feeling the wayshe feels. Somnus, How do you
feel about the situation. I havefour patterns of my own, and I
work with a lot of patent attorneys, so this question is more about who
has the power to defend their argumentright. No ideas are built in isolation.

(04:14):
I'm sure Louis Witton did not justcome up with a concept about back.
They copied it from ancient people andwhatnot. The question is if they
have adopted an idea from this customer. I'm assuming she was a customer and
she paid for the Louis Witton bagand now that belongs to her, right
even though it's their brand. Andnow if they have borrowed that concept from

(04:38):
her, then I think Louis Wittonbeing a reputable brand. If they have
even taken an inspiration from another design, I think they should compensate a customer.
If it was not a customer,then maybe that will be a different
story. But if a customer buysyour product and then enhances it, I
feel like you should appreciate that customersomehow. Yeah, well that's the support

(04:59):
that she's been getting up right,clip. It's a turkey question, Emma.
So my two sentence on this is, as somebody that has been in
the technical world, when between thecorporate past and the current forayifuent beverage and
tend to publish patterns, I feellike the objective of patent is not just
commercial use right and protecting your innovationand product and offerings. It's also the

(05:23):
consumer trust, how they value yourproducts, how they see you as a
brand, and everything that goes behindit. It takes a lot of time
and capital to build that consumer trust. On the other hand, as those
that have been in the industry fora long time, there's so many creative
ways to make lemonade out of lemons. Right in this specific situation, I

(05:45):
find synergies with what manager expressed earlierregarding the customer, you know, to
taking their product and turning it intoa whereasatile solution and making it better and
stronger. We have an opportunity justto do something great where we turn this
into something positive and bring attention intoour shoppers. Use this as a case
study. Look at this customer whohas done something crazy genius and actually collaborate

(06:10):
with this shopper to go to marketwith this offering, and that means that
maybe they have other shoppers that followsuit. So this could be an opportunity.
Instead of called a negative talk,this could be turned into a positive
highlight and a story and inspiration forall those of those customers of Louis Vuitton.
I love that. I love that, and a good pr story for
them as well. So great point, Kenya, can you please introduce our

(06:32):
guests. I am like dying topick his brain. Ever since I saw
I was coming on the shop.Yes, excited to do so. So.
Manuj Argowal is the founder of TetraNoodle Technologies, cybersecurity expert, a
startup mentor and an author. Andhe went from earning two dollars a day
to the boardrooms and fortune five hundredcompanies. So just welcome to passage to

(06:56):
profit today. That's very impressive.Thank you, excited to be here.
Let's talk about cybersecurity AI, thewhole bollowax because all of us are smacked
up in the middle of it rightnow, whether we know we are or
not, right, yes, yes, yes, yes. The interesting thing
is that these technologies have been aroundsince the seventies. I personally started working
with it about fifteen fifteen, seventeenyears ago, and now with the platforms

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like chat, GPT and bard andother technologies, it has become very prevalent,
like a lot of people are adoptingit. In fact, chat GPT
is one of the most popular productin history. It has one billion users
already in less than six months.So the idea is that this is a
transformative technology. AI and cybersecurity goeshand in hand because the world is becoming

(07:46):
digital, our identities online our youknow, everything that belongs to us that
we sort of we think is oursis becoming digital. So all these technologies,
people who understand and the value ofthese technologies and the power of these
technologies, they have benefited tremendously.So I'll give you quick examples. The

(08:07):
richest people in the world. Youcan name any any richest person in the
world, They can directly attribute theirwealth and success to artificial intelligence and data.
So Jeff Bezos, Amazon is anAI company. Elon Musk. Most
people think Tesla is a car company, but in fact it is a data
and AI company. SpaceX there isno way to land those rockets back in

(08:31):
the middle of the ocean without AI. This recording we are doing setting across
thousands of miles. The traffic underneaththis zoom session is being controlled by AI.
You take out your smartphone, everythingon that device is controlled by AI.
So AI is all around us.And this is just the beginning.
Now that the general public can gettheir hands on it and start using it

(08:54):
for their benefit, the whole transformationhas just started. Wow, I agree.
I was at a conference on fridaying. There was somebody from Google presenting
for Google Pixel and he said intwenty sixteen, the CEO of Google decided
they were going to be an AIcompany. It sounds like they were a
little late to the game from whereyou're saying, but they're really focused on
cybersecurity. I'm just wanting, canyou even do cybersecurity without AI? Doesn't

(09:16):
sound like it. See, everythingis data. And by the way,
Google has been AI company since dayone. I think that's a misnomer to
become a you know, be Googleand say we want to become an AI
company. All the algorithms their searchengine is all AI. But cybersecurity and
AI they go hand in hand.If you understand how it all works.

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Data is the key ingredient that feedsAI. So it's like if you want
to make a dish, you needingredients salt and vinegar and vegetables and meat
and whatnot. So data is thething that feeds AI algorithms, and cybersecurity
is what protects that data. Soyou can see, you know, all
our valuables, we put it ina locker, or we put it in

(10:01):
a safe with a lock and keyand password and whatnot, because we value
those things. Now data is becomingthat valuable thing whoever possesses the data,
they are the most powerful and religiouspeople on the planet. And so cybersecurity
is the mechanism to protect that wealth, that data, and then AI is
the mechanism to create value out ofthat data. I think this is all

(10:24):
very fascinating. It's fascinating and scaryat the same time, because now we
have all this data. And Elizabethand I were having a conversation yesterday about
how we feel like we're being listenedto on our phones and we have these
ads that pop up all of asudden. I was actually having a conversation
about someone the other day and liketheir Instagram pop. I was like,

(10:46):
oh, it was very scary.So as impressed as I am, I'm
also a little leery about some ofthese technologies that are coming about. No
doubt, no doubt, these arevery powerful technologies. The thing is that
the way we have gone through thistransition, within twenty years, we have
transition from an offline world into adigital, always connected, online world.

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And being a cybersecurity expert, Ican tell you everything that you think is
private, it is not private.Anybody who wants to listen in or read
your emails or what have you thereare ways to get into your systems very
easily. So if you have somethingof worth, I will say, be

(11:30):
aware of what you put out thereand just assume that whatever you are doing,
you know it can be seen bythe public, especially on the Internet
when you send emails and whatnot.Phones. Still, there are regulations around
listening into your private conversations, butthat too, they're not as strong regulations.
So from cybersecurity point of view,everybody should be familiar with these simple

(11:52):
ways of protecting their identity, theirdata, their privacy, and then use
those simple methods in your everyday life. And you travel, especially when you
you plug in your laptop into afree Wi Fi at the airport or Starbucks,
that's not secure at all. Soare we being listened to to our
cell phones? As I said,if somebody decides somewhere that you are worth

(12:16):
listening to, they can do that. It's just that they don't show much
interest in mere mortals. They haveno real you know, Yeah, they
listen into one of my conversations,I'd be sorry, Oh my gosh,
you never stops talking about And thenthe other thing is, you know,
when you put yourself out there havingthese conversations on the Internet, it becomes

(12:37):
even less urgent for somebody to say, oh, you know, this guy
is interesting or this gal is interesting. Let's listen for their into their private
conversation because they already sort of knowwhat you're up to. Like, being
out there on the internet is acounterway to protect your privacy in a way,
because you're putting yourself out there beingan authentic person out there, right,
we hope? Yeah? I mean, am I to her? Won't

(12:58):
you? In Instagram? Because herfriend felt like she had the photoshop herself
and she's a beautiful girl. She'slike, why would she photoshop herself?
That's a whole different kind. ButI feel like if you're not using some
of these AI tools, you're goingto fall behind. Yeah, So let
me share a few stats with youto answer that question. The CEO of
IBM has said that AI is goingto add about ten trillion dollars trillion with

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a T to the world economy bytwenty thirty. So the current world economy
is ninety six trillion dollars. Thatmeans in the next seven years, AI
is going to add more than tenpercent of the world GDP. And then
I'll share another quote which goes alongyour comment. The CEO of Google and

(13:46):
Peter diamond Is, who's a veryprominent scientist an entrepreneur. They have said,
by the turn of this decade againwithin seven years, there's going to
be two types of businesses, onethat embrace and utilize AI fully and another
one which are out of business.So I had another question for you with
your consulting clients to start ups andfrom ideas to public companies and under five

(14:09):
years and d tech startup wint fromzero one hundreds of millions in revenue and
under three years, how did youdo that? Well? See, the
idea is that there are a lotof opportunities out there. There are big
problems to be solved, and whenyou are capable of solving big problems,
you get big payoffs. So justin your office, you know, as

(14:31):
patent attorneys, I'm sure you findunbelievable inventions that come through your door.
The problem is that you need thesegreat ideas, you need the solutions,
you need execution, you need salesmarketing, all of these pieces to work
together to build something phenomenal. Anda lot of people, especially engineers inventors.

(14:56):
I'm an engineer, I'm an inventor, so please, I'm including me
myself into this generalization. We tendto think that technology or our invention is
all we need, but we needa lot of other people to come together
a lot of other skills. AsI mentioned, they need to work collaboratively
to build something new. And allthese startups that you mentioned, that was

(15:20):
the main ingredient the people, youknow, people who came together, who
worked hard, who worked on acustomer focused solution, and the rest is
just general market forces just pulls youup. That's great. Were you always
an inventor? Like? What wasyour childhood like? I think you mentioned
that. So I worked in afactory when I was from fifteen years of
age to about nineteen years of age, and I was getting, you know,

(15:43):
two dollars a day. That wasa foundational education I had. I
learned about business. I learned howto interact with people. I learned how
these companies or factories or any organization, how they work. Like it's a
synchronized choreography with an organization. Soyou know, every department needs to work
in sync because if one breaks down, the whole supply chain, the whole

(16:07):
value chain breaks down. So thosewere some of the initial learnings I had,
and then also I learned about howto scale things. Because it's one
thing to say, Okay, youknow, we can make one of this
gadget every day or every week.It's another thing to say, okay,
we are going to make ten thousandof these every day. That's a totally
different mindset, that's a totally differentway of doing business. So once you

(16:30):
understand how things are put together,once you understand how you can scale it
from zero, from nothing to avery high scale. I mean those are
key skills that I learned during mychildhood. Yeah, and I saw you
had an interesting upbringing, right,had a little bit of a troubled childhood.
You left home at an early agewith only a suitcase full of clothes,

(16:53):
You got married, moved to Canada, right, and overcame some enormous
challenges. So I want you totalk a little bit about that, because
now you're helping people excel and inspirethem to pursue their dreams. Basically,
I left home following a girl Ifell in love, and my family and
her family they were against it.And in India, you know, you
can't just go on dates and sayOkay, I want to marry this person.

(17:15):
There are rules you have to follow. So I got on the wrong
side of those rules and I lefthome, came over to Canada, and
then lost a series of jobs whenI came here because of September eleventh,
dot com bust, the Gulf War, all of those things. And then
I decided that, okay, youknow, this job security thing is a

(17:37):
myth no matter where you live,you know, in India or North America.
And that's what pushed me towards entrepreneurship, starting my own consulting company,
and then through a series of events, got into artificial intelligence and a lot
of other things. And yeah,I started working with Microsoft. That was
a great experience. We built theirentire like Global Enterprise Customer, CRM and

(17:59):
RPM, all of that. Workedwith this tech company, Pierson Education,
so I can go deeper into it. But yeah, that was the journey,
getting into trouble, facing some challengesthat life through that you and then
utilizing your own sort of mindset andsome creativity to push through that. That's
great. It builds tenacity, whichhelps others. So I love that.

(18:19):
I love that you're so right aboutthe different functions, and you know,
Richard owns his law firm, andI'm quite involved, especially right now,
and it's not going to be successfulunless you have all the departments. And
that was something that we dealt withIncorporate, and also what we dealt with
Incorporate too is you're never safe there. So if you think it's risky being

(18:41):
an entrepreneur, well you're risky incorporate too. So if you feel like
you can give it a try,you can do it in your spare times,
so to speak, and then hopefullygrow it into a big business or
even a business that will support you. That realization led me to the current
work that I do, which iscombining the power of artificial intelligence when euroscience
to help people build these relationships andbecome thought leaders and be seen on the

(19:07):
world stage for what they are bringingto the table. That's awesome, and
we're going to stop you right therebecause when we come back from the break,
you're going to talk about how youhelp your clients and how you help
people do that Passage to profit.Richard and Elizabeth Gearhart. I'm Kenya Gibson
filling in for Richard, and we'llbe right back. I'm Merchard, your
Heart, founder of your Heart Law. We specialize in patents, trademarks and
copyrights. You can find out moreand learn more about trademarks dot com.

(19:30):
We love working with entrepreneurs and helpingtheir businesses grow. And here's our client,
Rickie, to tell it like itis. Hi. I'm Ricky Frano,
founder and CEO of Prime six.We manufacture high performing, clean and
sustainable fuel spike, charcoal and logs. We've been working with your health loft
since the beginning, really and they'vehelped us figure out the trademarks, the

(19:51):
patents, everything that has to dowith product development and how to protect our
inventions. And we're extremely grateful forthe wonderful team that has been supporting our
business since day. Want thank you, Rickie. To learn more about trademarks,
go to learn more about trademarks dotcom and download our free Entrepreneur's Guide
to Trademarks, or book a freeconsultation with me to discuss your patent and
trademark needs. That's learn more abouttrademarks dot com for your free booklet about

(20:17):
trademarks and a free consultation. Nowback to passage to profit once again,
Richard and Elizabeth to your heart.Filling in for Richard today is Kenya Gibson,
our media Maven and we have beentalking to our guests Manus Aggerwall just
an amazing story, but also itcould be an amazing story for you too,
because he's a consultant and we're goingto turn now to how he helps

(20:38):
his clients grow their businesses. Tellus some of your secrets. How do
you work with your consulting clients.The idea is that once you understand the
power of AI and how it interactswith the human mind, you can basically
implement any solution for some of thecomplex problems. I'll give you a couple
of examples. We help one medicalcompany use AI to help with joint pains.

(21:03):
A lot of people have joint painsbecause of the way their feet are
constructed. So what we did waswe used AI, computer vision and three
D printing to create custom orthotic deviceswhich support you at the right pressure points
under your feet and then it helpswith joint pains. Another project we executed
was to help higher education students completetheir degree programs because as much as thirty

(21:27):
percent of the high cho students dropout in the first two years because they
find that whatever they are studying isof no interest to them, or it
is too difficult for them. Sowe used AI to match students with the
right courses, just like Netflix matchesus with the right shows. And so
the result was most of the studentsthey actually completed their degree programs, taking

(21:49):
twenty percent more courses than required,and that program actually got mentioned from Obama
and Bill Gates. So AI canbe used to solve all these big problems.
And the way we help our clientsis first understand what are their goals,
whether that's revenue goal, whether that'syou know, increasing the productivity of
their employees, getting more clients,retaining them longer, whatever that is,

(22:12):
and then utilizing that as our northstar as our goal, we work backwards
from there, even if we haveto invent new things, even if we
have to hire new team members.But the idea is that we enjoy solving
these complex problems, and that's howwe work, utilizing technology and our knowledge

(22:33):
of the human mind to solve thesekind of problems. I do want to
ask about one other thing that youtouched down before. I agree with you
one hundred percent. Is one ofthe most important things, and a lot
of us don't do well enough atit is the communication. How do you
convince companies to communicate better? Whattools do you ask them to use?
The key here is we have tounderstand who's the human behind communicating. So

(22:57):
when we say corporate communication, Ialways advise the clients focus on the person
who's communicating. So if it's anexecutive, we try to learn about their
core values, their life journey,you know who they are as a person,
because as humans, we don't connectwith other logos or corporations or buildings.

(23:19):
We connect with other human beings.So if your personality comes through that
communication, then that becomes magnetic forother people. So simple processes, we
focus on core values. Core valuesare beliefs that we live by in our
lives, and that happens through gettingto know the client, and then we

(23:41):
use artificial intelligence to infuse all thosecore values into the messaging. So for
example, we're helping us Fortune fivehundred client increase employee engagement in their company,
and when we look at the data, we found out that the employees
did not even know why they weredoing what they were doing. They were
confused about COVID vaccinations, they wereconfused about training or equipment, and that

(24:06):
all was shown in the data correctly. But the problem is nobody understands how
to read that data specifically and understandwhat are the issues. So we then
advise the vice president, who's theleader of this group, to now start
sharing her own core values and saying, look, guys, I understand that
you have all these concerns. Iunderstand you may not understand why you are

(24:30):
doing these things, and these arethe reasons why we are doing it.
I understand you are confused about vaccination, and these are the steps we are
taking to address those concerns. Soonce you start to understand that data,
once you start to infuse your personality, things start to move very smoothly,
just like an well all machine.And so to come back simply to answer

(24:52):
your question about communications through AI,consider if you were a German speaking person
and I was a Chinese speaking personand we cannot communicate. But today there
are devices that exist that can helpus communicate in real time. So consider
the same thing with the eye.It can help us communicate in a better
way, not just interpreting the languages, but interpreting our emotion, the tone

(25:15):
of our voice, the way thatwe get buy in the way we connect
with each other. That's the gamechanger where you know, we can become
very effective communicators using a technology,even though you know, as humans we
are not perfect. Awesome, Awesome, And I want to talk a little
bit about some of the results thatyou're getting from the clients that you've worked
with. So you had a consultantclient and two startups that went from ideas

(25:37):
to public companies in under five years. And you had an ed tech startup
that went from zero to hundreds ofmillions of dollars in revenue and under three
years, and several innovative technology productslaunched flawlessly. So that's pretty amazing.
Yeah, startups are very chaotic placesbecause most people just try to figure out,

(25:59):
okay, what is going to work? So it's startups are just series
of experiments after experiments. But onceyou understand how to conduct these experiments,
how to collect the data, howto listen to the market, and then
incorporate all that feedback into the nextiteration of the product, then things start
to roll forward. So the twostartups that we helped, one was in

(26:21):
mining industry, so we created ablockchain based mining supply chain software, so
mining not bitcoin mining, but actualgold and copper and silver, mining.
So in this industry, every shipmentof ore that they dig out from earth
is about fifty million or one hundredmillion dollars. And so when they ship
this ore from one part of theworld to another part of the world to

(26:45):
process and to extract the metal,typically they lose about one percent of that
ore because of theft or you knowloss. So utilizing technology, we are
able to minimize that loss and hugeimpact in that industry. So that company
went public within one and a halfyears and IBM was one of the investors

(27:07):
in that company. The second companywas a real estate company and they solved
the big problem in property management andmaintenance of buildings. So again, these
are very traditional industries where everything isstill done on paper. So when you
go around and look for these problems, you'll find so many industries are quite

(27:29):
backward actually in their technology adoption.So if you find a good solution and
you make sure that customers benefit fromthat technology, then you know, that's
what gives you the results. Andin terms of a tech company, I
mean this was Pierson Education. Itis already a Fortune five hundred company.
And these Fortune five hundred companies,what they have done is they have recognized

(27:51):
that if they want to bring innovationto the market, then they launch new
startups within the larger company, becausestartups move very very fast, and the
large company infrastructure doesn't allow that kindof innovation to happen. So this was
a startup built within Pierson Education whichwent from zero to four hundred million dollars

(28:12):
within five years, and they hadmassive global growth. Now, the reason
why they grew into one hundreds ofmillions was obviously they were being helped by
their parent company. They had massive, massive salesforce, and the product we
built was a revolutionary because it digitizedentire textbooks and helped each millions and millions

(28:32):
of students got them really good payingjobs and whatnot. So so that was
a pretty good product and had ahuge impact. That's really impressive. I
do want to go back to thefundamentals that you were talking about at the
very beginning, So collecting the dataso that you can then analyze the data
so that you can then make theimprovements to your company. Do all startups
need to collect the same data?In which data is the most important to

(28:55):
collect? Listening to the customer isthe most important thing. You know,
when the customers say I want thisor I don't want this, listen to
that. A lot of people.What they do is I was actually just
at another startup event, and whatI noticed was as soon as the customer
raises an objection, typically the startupfounder is so in love with their baby,
their business, they just start torationalize why they have taken that decision,

(29:19):
rather than listening, rather than saying, okay, you know, maybe
I'm making a mistake here. Sowhat I tell people is stop drinking the
kool aid, because the data isgoing to show you where you are drinking
the kool aid, your own coolid. And then there is a specific measure
in especially in the startup industry,is very popular NPS score. So NPS

(29:40):
tells you who is happy with yourproduct, and more importantly, who will
refer their friends and family to yourcompany, Because the word of mouth marketing
is the best marketing. Even today, ninety five percent of the people will
listen to their friends and family whenthey provide a recommendation for product, as
compared to only twenty twenty five percentwith traditional marketing efforts. So NPS tells

(30:06):
you how many people will actually refertheir friends and family to your company.
So even companies like Apple, theypay a very very close attention to their
NPS score. What is NPS stampfour Net Promoter score. So if you
find somebody who's really excited about yourbusiness and wants to be an ambassador,
then that's really golden for you,right absolutely, that is one thing that

(30:26):
you need to achieve, you know. You know, we were talking about
Tesla earlier, like they spend zerodollars on advertising. Still they are the
biggest company, bigger than GM,Chrysler and Ford combined. Ford has been
around hundred years. They launched Arovidenineteen twenties and Tesla just came out to
the scene, what two thousand andfive, and now it is the biggest

(30:48):
car company in the world, andthey spend zero dollars on advertisement. What
I'll say though, and I'll challengethat when it comes to advertising, as
I hear a lot of advertisers thatwill say, oh, I don't don't
or a marketer say I don't spendany money in advertising, and word of
mouth is great. However it's notcontrollable, right, So I feel advertising
does give you some control and somedamage control in case you run into situations

(31:14):
from a PR perspective, which Teslahas in the past. So I think
it's word of mouth is great,but it's it can be a double edged
sword. Absolutely. I mean that'swhere the NPS net Promoter Score. It
actually takes into account how many ofyour customers will promote your business and how
many will actually say bad things aboutyour business. So it actually takes into
account both those factors. So howdo you get that score? Is there

(31:38):
a company that does it for youor do you do it yourself? We
deploy systems where people can start toget this number from their current data,
from their CRM, from their customerideas to have a channel where customers can
provide direct feedback every month and thenhave a system in place to analyze that
data to come up with the scoreon weekly basis, monthly basis, bi

(32:02):
weekly basis. Whatever that is,that's really helpful. I think it's great
that it takes into account both right, the good and the bad, so
it's accurate from a consumer perspective standpoint, because you want to see truth in
transparency. Is there anything else thatstartups can do to really help them grow
and succeed? One thing I sayis that most people don't realize the power

(32:24):
of marketing and going out there andtalking about their idea. I talked to
so many startup founders. They say, you know, I have a revolutionary
idea. It is going to changethe world. But all I need is
a million dollars. If you canhelp me get that, then I'm going
to change the world. So Itell them, Okay, you know,
let's say if I give you amillion dollars, but what have you done
today? Right now you're asking somebodyto invest in your idea. What have

(32:46):
you done to invest in yourself today? And they're like, oh, I'm
just waiting for a million dollars.I don't know what else to do.
I said, you know, andtell them, okay, have you talked
to like at least fifty people.Have you talked to a hundred people about
your idea? And they said no, because blah blah blah. So the
one simple thing that people can doto succeed is make it a point to

(33:07):
talk to at least twenty people,twenty new people every day, twenty new
people every day, whether that's aphone call, whether that's just commenting on
somebody's LinkedIn post, whether that's justchatting with somebody on a podcast. Make
sure you reach out to twenty newpeople every day, and if you do
that, you can sell anything.If people know you, they trust you,

(33:28):
they like you, you can turnaround again. I'll use the same
example Elon Musk. The guy isselling tequila. The guy is selling pace,
rockets and cars and boring through undergroundtunnel. So it's his credibility that
sells. I tell people, yourcredibility is your main bank account. Focus
on that and then everything else fallsinto place after that. That makes sense.

(33:49):
Well, thank you Minus for sharingand being here with us today.
On Passage to Profit with Richard ElizabethGearhart. I am Kenya Gibson filling in
for Richard and we will be rightback. Hi. I'm Lisa Askleys,
the Inventress, founder, CEO,and President of Inventing a tow Z.
I've been inventing products for over thirtyeight years, hundreds of products later and

(34:10):
dozens of patents. I help peopledevelop products and put them on the market
from concept to fruition. I bringthem to some of the top shopping networks
in the world QBC, HSN,E, Vineline and retail stores. Have
you ever set to yourself someone shouldinvent that thing, Well, I say,
why not make it you? Ifyou want to know how to develop

(34:31):
a product from concept to fruition theright way, contact me, Lisa Askles,
the Inventress. Go to Inventing atozdot Com Inventing a too z dot
Com. Email me Lisa at inventinga too z dot Com. Treat yourself
to a day shop full of networking, education, music, shopping and fun.
Go to my website Inventing atoz dotCom. Passage to Profit continues with

(34:58):
Richard and Elizabeth Gearhart, but sittingin for Richard today is Kenny Gibson,
our media Maven. We have beentalking to manage Agerwall, who is an
artificial intelligence and cybersecurity expert. Andwhat a fascinating conversation. If you missed
it, you can find it onour podcast tomorrow. But now we're going
to move into another segment. SoKenya Gibson has her Power Move segment.

(35:22):
I'm really excited to hear about thistoday. Yeah, So for Power Move
today, I'm giving Power Moove toJonathan Cassias. So, Jonathan is a
former linebacker for the New York Giants. He's a two time Super Bowl champ.
He's played for the New Orleans Saintsand he's played for the New England
Patriots. And he was recently onmy Power Move podcast tell his story about

(35:44):
how sports has helped him in lifeand in entrepreneurship. So you want to
check that episode out. It's agreat story and it's really a great playbook
on how you can win in lifein business. So you want to check
out his story. So he's powerMove for us. I definitely do want
to. I got a story,and now it's my turn to talk about
what I'm doing. I have acouple of other things that I'm doing.

(36:06):
I have Blue Streak directory, whichis a video directory of B to B
businesses, and I've talked about itbefore. I started it right before COVID.
It's changed a bunch of times,and part of it, as our
guest set, is because I gotfeedback from people and also just the way
things changed during and after COVID.But I'm pretty excited, because I think
I mentioned this last time too.There's some new software out that I'm able

(36:29):
to adapt to the project, andI'm really having a lot of fun with
it. And this whole thing ispeople reaching out through the power of video
to attract their ideal clients to theirbusiness. And I'm really excited about keeping
it going. I'm working on thewebsite now. The other thing I have
going is my own podcast that Ico host with Danielle Woolley. It's called
The Jersey Podcats. We're having ablast with it. Our very own Noah

(36:52):
Fleischmann, who's our producer here,has been on our podcast. He was
fun. And we have people comeon and talk about their cats. We're
building a community. It started witha cat that had a problem, my
cat and looking for answers to helpsolve this problem because he was stumping all
the vets and so we're really buildingthat up into a cat lever's community.
But the people talk about their businessesand everything else too. So with that,

(37:15):
we are going to go to ournext presenter, Holly Fennel with Age
Quencher, and I really want tohear about this. Holly, Yes,
excited to tell you about it.My background, I'm a doctor, I've
practiced for twenty years, clinician workingwith patients, and Age Quencher came to
be. We are an injustable beautycompany, so we make vitamins, electrolytes,

(37:39):
protein powders that really work on this. Signs and symptoms of aging,
which I've learned over my career,are different for everybody. You know.
For some people they're interested in theirhairskin and nails. For other people it's
energy, memory, longevity. Myfirst five years in practice, I traveled

(38:00):
with professional football team in Canada withthis CFL and our first product. I
was noticing football players often if yousee them on the sidelines, they're riding
a bike, and that they oftendo because they're cramping. Their legs are
cramping. What I quickly realized iswe need a product. We need something
for these professional athletes that is goingto address this cramping dehydration. So I

(38:27):
started formulating and creating and that isactually how my first product was made.
It's hydrate, It's an electro light, and it really was a game changer
for athletes, and we decided tojust bring it into my clinic had it
on the counter. I'm like,I don't know, we'll call it age
quencher. Just see what happens,and our patients started using it, and

(38:52):
what was so interesting, more andmore people kept coming in and saying,
you know what, my skin's reallyglowing. I'm really noticing a difference in
my hair. I'm noticing something inmy nails, my energy, my concentrations.
So that is really how our firstproduct came to be. Okay,
I'm buying it today, We're sold. It is a game changer, literally,

(39:15):
and this product really was my pathwayto being an entrepreneur. I joke,
Age Quencher sort of happened by accidentthat I just wanted to create something
for my patients, and Age Quencherwas born. That's awesome. That's awesome.
So let's talk about hydration, becausesuper important to the body and the

(39:35):
skin. So what's your recommendation,like how hydrated should one be? So
I'm a bit of a hydration geek. I could talk I could talk about
hydration all day. But essentially beforewe get to that, what I think
people need to know a couple ofthe key facts on hydration dehydration. So
we know that dehydration is actually oneof the leading causes of daytime fatigue.

(40:00):
So often if we get a patient, they're tired, Could they be anemic?
Could it be their thyroid? Quiteoften these people are dehydrated. So
I think just thinking about that tellsus how important hydration is. We also
know that just a three percent dropin our hydration will actually cause a temporary
shrinkage to your brain. Now thisonly lasts a few minutes, but that's

(40:22):
serious stuff. So obviously, ifyou're dehydrated, you're not thinking clearly,
your brain's not working as well.So how much water everybody needs, it's
going to be different. We lookat hydration based on age, gender.
We know that older folks tend toif they're taking a lot of pharmaceuticals,
they tend to be quite dehydrated.Our athletes tended in more water. Kind

(40:45):
of a really good rule of thumbis look at your urine. It should
be clear, you should be ableto see through it. If it's concentrated
cloudy, you need more water.It's just water. The best thing to
hydrate you. So water, obviously, waders the most important. What I've
found is we tend to many ofus tend to be deficient in electrolytes in

(41:07):
our base minerals sodium, potassium,magnesium. So if we can add an
electrolyte to your water, it's actuallygoing to improve hydration beyond just drinking water
on its own. And we knowthat the effects of proper hydration are you

(41:27):
know, as I mentioned, yourhair, your skin, your nails,
your concentration, mood, weight,muscle, there's so many. Every physiological
process in our body requires both hydrationand electrolytes. And when you get to
the absorption factor, right, let'stalk about that because we absorb things so
differently and our body doesn't always takeon all the vitamins that we give it.

(41:50):
So can you just talk a littlebit about like what's the best method
for absorption. That was the magicin creating Hydrate our signature, my first
product, because how do we createan electrolyte that has water soluable vitamins in
it that we're not just going tourinate out. So really it's looking at

(42:12):
formulas that have proper balances of electrolytes. So on a science side, we
can look at how much we needa day, how much potassium magnesium,
and look to the formulas to addressthat and to replete that within the body.
And yeah, absorption, I workedreally hard in the lab to really

(42:34):
work and see what can we dobecause I don't want our customers to buy
something that's just going to be expensiveurine, right, they it needs to
be it needs because it does goright through me. Stuff goes right through
me. And I'm like, Iknow I'm not hydrating because I'm not retaining
any of this. Yeah. Yeah, And water retention is an interesting topic

(42:55):
because when we retain water, it'sactually because we're high drated and our cells
are smart and they're holding onto waters. So if you are retaining water despite
drinking a lot exactly, try andelectrolyte. That could be what your body
needs. Interesting, So do youhave different types of electrolyte mixes for different
people? We have one electrolyte.The dosaging can be different depending on your

(43:19):
needs, whether you take it oncea day, twice a day, three
times a day, but the baseformula is the same. You also have
other things that you're selling on yourwebsite, right besides just the quench or
what else do you sell? Wemake collagen, protein powders, antioxidants.
When I started formulating, the ideato me was, there's a lot on
the market already. What through myclinical experience can I see is lacking or

(43:45):
what through my experience do customers havebut maybe isn't doing the best job.
So we make a protein powder,but it has a little bit more than
the average protein powder would have init, So different iterations on products.
It's great. I'm so proud.Our customer retention rate, our repeat customer
rate is in the high nineties.So to me, that makes me proud

(44:07):
that we're providing a product that peoplefind useful, they like it, and
they keep buying it. And Ithink about what Manus does from an AI
perspective, and like how that couldbe incorporated into your business model and like
a customization around like what products gogreat with what your skin needs are Yep,
that's awesome. That'd be great,it would be amazing. Absolutely,
I'd love to talk to you halfair. So how are you marketing this

(44:30):
allie? The products available online?It's also available in some retailers. The
original thought was to be D twoC, so that's where most of my
time is spent, but available inCanada and the US. Very different having
a product in Canada and in theUS from trademark labeling. For me,

(44:52):
it wasn't just about starting a productlearning all of these things. But definitely
it can be purchased online or differentstates and cities have retailers. That's great.
And you said you use a lotof social media, right, Yeah,
we use a lot of social media. I have built the business on
customer loyalty, word of mouth.We have a very loyal ambassador following.

(45:15):
We have an ambassador program and reallythat's to me, Ben, what's grown
the business the most is the wordof mouth. I completely agree with what
you've said. You can spend thousandsupon thousands of dollars a month on marketing,
but if your customers are loyal,they believe in what you're doing,
they're going to support your business.So through social media, testimonials, ambassador

(45:38):
programs, it's really driven my business. Sure, I want to talk about
collagen because there's a lot of mythsabout collagen and you see all the products
that are on the market. Isit something that the body outside of producing
it on its own can readily absorbthrough another medium? One thing about collagen,

(46:00):
and don't get discouraged. In ourmid twenties, we make less than
we need, so we can deriveand our body can make collagen from different
amino acids, different proteins. Butwhat you'll see in all these products is
how can we deliver a high doseof bioavailable collagen. Collagen is a big,
huge, fat molecule that's difficult toabsorb. So if you are buying

(46:24):
a collagen, look for a collagenpeptide. A peptide means it's it's smaller,
it's more bioavailable to the body.I was gonna say, I've tried
collagen in the past a powder,but yeah, my belly hurt, like
I got a stomach ache, andI was like, I can't do this,
and it may have not just beenthe right formula for me, but
just from a digestive standpoint, I'mlike, hum, I wonder how I'm

(46:45):
taking the right stuff. Yeah,and again, collagen can be either marine,
which is from the sea fish,or bovine from animal source. How
but it's also what else is inyour collagen. So my collagen quenchers collagen.
We have it in a base ofelectro lights and we have rieschie mushroom
minute. So it's a formula that'sreally combined to be absorbable and to work

(47:09):
and to not upset the stomach.That's great. So do you have pictures
of any of your clients or customersto show how great their skin looks testimonials?
Yeah, yeah, you know,it's it's hard, it's interesting in
my space because aging, it's natural, it doesn't happen overnight. We can't
fight it. We shouldn't fight it. Um, so I'm fighting it.

(47:35):
I think I'm losing. One ofone of the things I said on a
very early interview was aging is inevitable. How how well we age is not
yea, And I believe that tobe because of what we take on the
inside and vitamins and nutrients. Butyes, we're doing a collagen challenge right
now, so we we go kenyah. Yeah, We're on month two

(47:58):
with Hydroglow, our new collagen product, and it's awesome. So we are
taking photos, questionnaires, different measuresto see how this collagen is working for
people, and really interesting the datacoming back and the information. So yeah,
we definitely anytime people are amenable beforeand afters, we love doing them.

(48:19):
Better to ingest collagen or does itabsorb easily on the skin? Hands
down? You gotta est hands down, like debate. I love topicals,
but I will say in terms ofskin, hair, nails, joints,
you have to ingest it. AndI believe higher doses. So our product
has a very very high dose ofcollagen. I tell people five thousand to

(48:43):
ten thousand milligrams today, which isa nice dose. Is yours marine or
bovine? So we're marine. Youknow, if you look at this science
behind it, marine, in myopinion, is proven to be more bioavailable
to the body. We know theuptake in the body is greater with a
marine collagen as long as it tested. I always say that because marine is
from the sea or c can bevery polluted heavy metals, pesticides, So

(49:07):
a very very big part of mybusiness is testing to make sure quality,
impurity and because it's marine based.How do you feel about sea moss and
like all those other very trendy,popular holistic ways of getting nutrients. I
think anything from the ze can bewonderful as long as it's not contaminated.

(49:27):
Sea moss, clerella, a lotof the different seaweeds are high and iron,
they're high and potassium, they're highend selenium. So these things are
definitely very useful. Depending why you'retaking it. I always say, understand
what you're taking. I'm sure whatyou want it to do, what the
results should be. I can hardlywait to try this product. I'm gonna
do before and after great and yeah, we should do a little contest.

(49:49):
Although you're younger than I, wecan do a contest. I can get
me too. We'd love to dothat. So people find it on age
quenter dot com. Correct, that'syour website. Yes, and I know
you brought us samples, but I'mstill going to go on there and find
fine will work for me. Iguess that's the other thing. For people's
skin, if it's from the inside, it doesn't really matter what race you
are, skin tone or anything.It works the same for everybody. Right

(50:10):
in terms of a base electrolatee,an electrolade is an electrolade. So as
long as the formula is made properly, absolutely blank formula for everybody, Okay,
Kenny, and we're on awesome.Okay, So now onto our final
guest. And this is another reallygreat product, Emma ready with wonder Eggs

(50:30):
by crafty Counter. And I'm goingto tell you I took a look at
this and this is another thing Iam definitely buying, So please tell us
what you have him. Absolutely,I'd never get tired of telling our story
and sharing more about our products.So the founder and CEO of prapt Counter,
where a food tech startup that isdriving on parallel innovation and particularly in

(50:50):
the category of plant based eggs.It's a fine space and it's a right
put disruption. But I'll tell you, like, you know, if you
ask me five years ago if Iwas going to be a vegan, I'd
be like, no, why noormy family? Yeah, you know aid
everything that bocked the planet. Andinterestingly enough we're here driving innovation and phone

(51:14):
factors and plant based eggs. Thatthe journey to come here has been very
surreal. So to give you alittle background, twenty eighteen is when we
launch craft accounter with the impact thatwe need to eat more plants and vegetables.
What Hollywood saying earlier, our gutand how much we hydrate, what
we put in our bodies has sucha such a big impact on how our

(51:34):
skin feels, how we feel,how our moods are, our mental health.
Is so to me that you knowit was directly correlated to the amount
of vegetables and plant protein work importantfeeding our bodies. And so I remember
from being a mom and with abusy job, and through my fifteen years
of employment with IBM, I remember, like even your stretch for time is
when you start driving to check la and then you know, especially if

(51:58):
you're traveling, you're making choice isthat are not of the best interests of
your help. So when I quitIBM, the idea was to drive a
mission based, impact based business thatis helping families not compromise when they're in
a pinch. So with cractic countof the first product re launch was Wondered
Nuggets. It was half chicken andhalf chickpeas and cabbage, cauliflot and so

(52:20):
on, so that families have someaccess to frozen foods that they can pop
in the toaster of it and theyhave some nuggets or bites that are a
good source of vegetables as well astheir favorite chicken. When I was talking
to all these poultry farms and whenI was trying to source high quality chicken
muscle, I realized most of themanufacturing is really making choices in their sourcing

(52:43):
of chickens that you don't even wantto know about. It was just not
where I wanted to be. Meaningif I cannot feed a product to my
family, I'm not going to putit on the grocery market stores. It's
not going to happen. So ourgod Rails was clean foods without any artificial
ingredients of preservatives. So as aprocess of talking to poultry farms, talking

(53:04):
to suppliers, I came into knowingmore about what intensive animal agriculture is doing
to the planet. Right now,eighty percent of land arable land is being
used to grow feed to support ouranimal protein needs, which is making a
direct impact on climate change. Sothe impact statement for Craftycounter changed. So

(53:24):
in twenty twenty we went completely vegan, my family went vegan, and then
we had to pivot our business tobecoming one hundred percent plant based business.
When you stop eating me, thefirst thing you miss is eggs you wake
up in the morning or like,okay, now what what am I gonna
eat? And you know, Itell you, I'm one of those gigs

(53:45):
where I wouldn't look up the perfectway to make a polch deg a perfect
way to make a fridaygg. Iwas just the egg conoisseur, and I
was like, okay, what didwe do? Now? Like how many
times can you eat oat meal?And you know, vigan pancakes or you
just want variety, And as anentrepreneur, you're always looking for what is
the best way you can serve yourpeople and your communities around you. So

(54:07):
right now what we have launched inthe marketplace is called Wonder Eggs, and
they maybe with almonds, caches,and coconuts. That ninety percent of the
ingredients and the rest is just agarwhich is basically a seabeat and extract and
the nutritional yeast and then we basicallycolor our yolks at the Tumerican and Auto
and I thought a lot about howdo we best serve our consumers. Right,

(54:30):
so these smell of eggs can beoff put into some and some love
the smell of eggs, especially thosethat have that are mixing it up.
So they're not vegans. We're notserving the vegan population. We're serving those
that want to switch it up allat a bit. Right. They are
flexitarian, they're eating you know,animal protein, seafood, but they want
to take a break from that oncein a while. So that's sort of
our core audience is. So that'swhy what we do in our trays.

(54:52):
There's a sachet of black salt,which when you sprinkle on the eggs,
can give that eggy smell and thesensory experience. But we did not wanted
that to be a part of theproduct. So when you open the film
on our tray, it comes exactlylike this. This is the tray,
and you'll slide the sleep over.There's a sachette right here with the black
salt, so you sprinkle that rightbefore eating, and that recreates a sensory

(55:15):
experience of eggs. And the eggwhite tastes just like an egg white,
and the egg yolk is just creamy. In fact, some people have said
it's better than the chicken egg yolkbecause you know, it's just nuts.
Yeah, that's why I went viral. People consumers are just loving how it
is so bizarre, right, howdo you even make our bowled egg and
make it seem like a chicken eggbut it taste like a chicken egg but

(55:37):
it's not made from chickens. Yeah, and if you will, yeah,
definitely. Yeah. If you wantto see what she was talking about,
you can go to her website andgo to our YouTube channel. But I
did go to your website. Youhave a lot of really great recipes on
there. But I think one thingneeds would be really good with would be
to mashup with avocado to make anegg salad sandwich, but with avocados to
the mayonnaise or deviled eggs everything.I love deviled eggs level of protein,

(56:00):
so it has fifty percent less proteinthan a chicken egg. So chicken egg
typically has about five or six gramsof protein per egg, and wonder eggs
have about three grams of protein peregg. So it's not quite well chicken
egg protein is, you know,but what we say is is zero cholesterol.
It's healthier and no chickens were harmedbecause the reality is ninety five percent

(56:22):
of eggs that are produced globally aremade from factory farm chickens where they can't
even move around, and it's veryinhumane. And you know, any chicks
that are born that they're not usefulfor the egg industry. They are cold.
And that's millions of chicks that couldcall. So our position or point
of view is that look, Imean, if it's a small farm and

(56:43):
the hens are treated kindly, surewhy not. But unfortunately, most of
the eggs that are produced on aglobal basis our factory farm, which is
not really great for the chickens,but more importantly has a direct impact on
the environments as well. Because thewaterways that could pull lou did because of
the poultry farms. It's a loan, so yeah, I mean nutritionally,

(57:04):
we're not quite there yet, butyou know, it's clean labeled and you
get to eat some high quality enough. It's non Jama project verified. Sometimes
they use non gama cashews, sometimesthey use organic A cashews. So yeah,
it's made in a very clean basis. To just weave Holly back into
the conversation really quickly about the importanceof protein. Yeah, and I mean
protein. We need protein to buildiron and so many functions in our body.

(57:28):
And I love what you guys aredoing. We know that vegan proteins
are in some ways more absorbable,so I think it's great. That's awesome.
Definitely want to learn more. Yeah. The other advantage to this is
if you ever smelled a chicken farm, I can't say. I don't.
When I was in Colorado there wasa chicken farm and when the wind blew
the wrong way, oh my gosh. But yeah, I think these eggs

(57:51):
look really good. And the nicething is, like you were saying very
early on, is that if youhave kids or even yourself, you can
just throw a couple of a littlecontainer. You put an iced thing in
there, so they stay cold andyou have a nice snack for when you're
out on the road or eggs togo. That's exactly that's interesting you say
that, that's exactly how our customersare using them. They're taking them in
their picnic basket. So all youneed is like some bread, some GUACAMOLEI

(58:15):
maybe everything bagel seasoning, and you'vegot your eggs and you're either making a
sandwich or you're just eating them bythemselves as a snack. And then interestingly,
you can also make an egg saladand put it a nice pack and
take it with the picnic basket.The good thing is that they're ready to
eat, so there's no boiling,there's no peeling it off eggs. You
just open the film and you caneat them right away. And so you

(58:35):
can trust it up. But hehas an egg salad or an avocado toast
or you know, sprinkle on apasta or pop salad. Like imagine all
the people that are not wanting theycan't eat eggs because of they're watching their
cholesterol levels. Then they have theycan finally have a cop salad, you
know, or top off their noodlesand ramon. So they use cases ares
are so many. That's why,like if you search for Wonder Eggs with

(58:55):
a U on TikTok, there areyou have to keep scrolling. There's like
so many reviews. The hashtag impressionsfor Wonder Rights and TikTok is four million.
We just hit four million two daysago. Ten million total impressions.
Yeah, and our marketing span iszero dollars. All of this is organic.
We haven't spent a dime. Ithought we would, we had budget,

(59:16):
but we have never had to useit because the organic word of mouth
is like wildfire. Where are peoplebuying these? They are available nationwide and
Whole Foods now, they are ina few of the chain retailers. We're
actually launching in the New York tristate area. They're unavailable on freshdirect dot
com, which is the or thecountry's leading online grocer. And we're also

(59:37):
launching soon in a lot of SouthernCalifornia stores, including Mothers, Bristol Farms,
Lessons Here in Texas. They aregoing to be in Malvernson's in a
couple of months and Wegmans in July. So they're taking their way into national
and regional grocery store chains. Andwe also set them online. So outside
of the TikTok generation, right,let's talk a little bit about other demographics

(01:00:00):
of consumers that may not be onTikTok. How do you plan to reach
that sector of folks. I thoughtthat our market is only going to be
those tipsters that are very eco friendly, conscious and very small community. What
I'm finding out much to buy asurprise is there's an entire baby boomer generation
that's getting behindness. They're ordering itfrom organized you know, neighborhoods and old

(01:00:24):
age homes because their grandkids are tellingthem to buy. Because a lot of
anti age, you're the things youcan eat smaller and smaller, and that
was just a reality. But howcan we make maximize how we feel during
our time on earth is what wecan control. That's the only thing we
can control. And so speaking ofwhich, as you grow older, you're
a restricted diet. You can't haveartificial ingredients or you can't eat a few

(01:00:46):
different things. And so our productsare so clear and label that they can
finally eat eggs like they're watching thecholesterol. For instance, They're like,
I have any eggs in five years? And my granddaughter told me, so
I'm ordering them online. So myfavorite phone call is from this lady.
Her name was Diane, and shewas like, I placed two orders by

(01:01:07):
mistake, can you please cancel theorder? But she was like your favorite
nixt door grandma. She was soaffectionate. She's like, I love these
eggs and this is my second order. Can you cancel the second month?
So I was like, well,tell me why you're ordering. She's like,
well, I live in an oldage, so I can't go to
Whole Foods, but I love theselike I can finally have them on my
avocado toast. That was the wayshe has them, or just put salt

(01:01:28):
and pepper and have them with aside of toast. And she said,
I haven't had an egg in somany years, so it makes my breakfast
routine complete. And that was sosweet to hear. So I see more
and more demographics opening it up,either because health reasons or finally they understand
that they understanding the impact of herbuying decisions on the shelf and grocery stores.

(01:01:49):
We all have a part and arole to play that help slot on
climate change. We can't wait foranybody else to do it. We have
to do it. Every single personhas a power in their We'll all to
make an impact. So as abrand, as a company, our role
is to drive that dialogue and abaroness and be respectful because at the end
of the day, it's not ourbusiness to tell anybody what to eat.
All we're doing is giving more optionsto explore and just became aware of if

(01:02:15):
you like it, we'd love tobe part of the shopping baskets everyb awesome
Where can people buy your product?Craftycounter dot com. Yeah, so,
our Instagram handle is a my craftycounter and our website is craftycounter dot com.
It's c R A F T yicountear dot com. Passage to Profit.
The Road to Entrepreneurship with origin ElizabethGerhart Kenya Gibson sitting in for Richard

(01:02:36):
Gearhart today and we will be rightback. Don't go away, we still
have one fun little bit to go. I'm Richard Gerhart of Gearhart Law.
We specialize in patents, trademarks andcopyrights. We love working with entrepreneurs and
here's our client, Anya, totell you what it's like working with us.
Anya. Hi, I'm Anya thefounder of Happy Bond and we've been
with Gerhart Law for about six years. They've followed our whole pattern and trademark

(01:03:00):
journey and we're extremely happy that wehad them at our side, especially because
our product is a pet collagen thathas now two patents thanks to them for
the joint of the pats and anew dog food that is extremely new and
has a process that is protected throughtheir help. We really have to thank
them for guiding us through the wholeprocess and as a startup, made it

(01:03:22):
possible for us to do that.Thank you, Anya So. To learn
more about patents, go to learnmore about patents dot com and download our
free entrepreneurs guide depends that's learn moreabout patents dot com. Age Passage to
Profit. Alicia Morrissey is our programcoordinator here on Passage to Profit and she's
also a fantastic jazz vocalist. Youcan scroll to the bottom of the Passage

(01:03:45):
to profitshow dot com website and checkout our album. I am Kenya Gibson
sitting for Richard Gearhart, and I'mhere with my lovely co host today,
Elizabeth. It's been a great showso far, it has and now I
get to ask my question. Iam going to start with Holly Fennel,
who has age quencher and you canfind that at age quencher dot com.
But Holly, what habit from yourchildhood do you think you're using in your

(01:04:10):
business today? Well, I thinkmy mum would say as a child,
I was always making potions, lotionsand formulas. So I would take making
soda laundry to church and you nameit. So taking that early love of
creating and taking it into the laband creating formulas is definitely carried through with

(01:04:31):
me to adulthood. That sounds great. So you could have either been a
witch or I could have been awitch or both, and I still you
can still find me formulating. Ilove it. It's one of my favorite
spots to be is in the labmixing. Oh that is fun. Yea
on my brimstick. So I'm alreadywith wonder eggs by Crafty countercrafty Counter dot

(01:04:57):
com. What habit from your childflood do you think you're using in your
business today? No compromises on nutrition, As funny as it may sound,
even in the back in the day, I would get more trouble if I
didn't finish my lunch or if Ididn't eat my vegetables more than if I
didn't finish my homework. That wasreally it, and I saw them left
that lifestyle because he would drive themiles to find the right grain, the

(01:05:18):
right wheat grain, and then hewould drive more miles to find the right
mill that would mill the grain theright way to make the flower. So
that fanaticism on ingredients and how yousource them, simple whole food ingredients and
truly nourishing food. Kenya Gibson Media, Maven, what childhood habit do you
use in your business today? Mygreatest childhood habit, and my mother will

(01:05:42):
test this was I watched MTV everyday from when the moment I was born.
My first full sense was MTV musictelevision all day, all night in
stereo. And I will tell youI believe watching MTV was the reason why
I became a creative person. AndI also think that you can use these

(01:06:02):
things to, you know, enhanceyour God given gifts and abilities as well,
So I think it all goes handin hand. I loved music,
and I do believe MTVA inspired alot of that that in the Smurfs.
But I was really I love Imean I loved MTVA as a toddler to
a teen never know, well,we had a guest on the show who

(01:06:24):
said that you should write out yourchildhood's story, like try to write your
story and what things you really likedchildhood and see how they're affecting you today.
That's where this question came from.And I have my video directory where
I'm basically collecting business people and Irealized from the time I was a young
child, I really like to collectthings. I started out with glass animals.
I had a glass animal collection,and you know, I have Swarsky

(01:06:46):
crystal animals now I'm still collecting right. And then the other thing, we
always had cats, Like I say, I was born with a cat in
my arms. So the cat podcastwas kind of a natural from that.
But I do think that things thathappen in our childhood really affect us.
Oh for sure. Well, thathas been an excellent discussion. I feel
like we could talk about this allday. Really. Yes, we had

(01:07:08):
a lot of interesting peoplayer. Sowe had Manujagerwall Manujagerwall dot com. That's
m. A. N u jAgga rwal dot com. And he is
taking consultants. If you want himto help you use your data in your
company to really propel it forward.Look him up on the website or look
for him on LinkedIn. And thenwe had Holly Fennel with age Quencher.

(01:07:31):
That's age Quencher dot com. Ithink this revolutionary product that I am definitely
trying. And then we had himalready with wonder Eggs by crafty Counter.
It's Craftycounter dot com. I'm definitelytrying those. Like we have a Whole
Foods a few blocks from our house, so that's my next shopping trip.
So nice filling in for Richard today. It was fun. Find us on
Facebook, Instagram at Passage to ProfitShow, and on Twitter at Passage to

(01:07:57):
Profit in on our YouTube channel.And while the information provided during this program
is believed to be correct, nevertake a legal step without first checking with
your legal professional. And for allyour patent, trademark and copyright needs,
visit Gearhart Law for a free consultationand you can contact Gearhart Law at gearheart
law dot com and we'll see younext week on Passage your Profit. The

(01:08:25):
proceeding was a paid podcast. iHeartRadio'shosting of this podcast constitutes neither an endorsement
of the products offered or the ideasexpressed