Passage To Profit How to Sell Easier by Making Your Ideas Sticky with James I. Bond

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Episode Transcript

(00:00):
The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither an
endorsement of the products offered or theideas expressed. What are some of the
patterns that are stuck in the brain. We're able to build housing in a
much cheaper and faster way. Mom, Dad, look at this. It's
so cool. I'm Richard Gerhart andI'm Elizabeth Gearhart. You've just heard some

(00:22):
great tidbits from our show. Staytuned for the rest want of Patton your
invention. The chance is near.You've given it part, now get it
in gear It's Passage to Profit withRichard and Elizabeth Gearhart. I'm Richard Garhart,
founder of Gearhart Law, a firmspecializing in patents, trademarks and copyrights.

(00:43):
I'm Elizabeth Gearhart, not an attorney, but I work at your Heart
Law doing the marketing, and Ihave my own startups. Welcome the Passage
to Profit Everyone the Road to entrepreneurshipwhere we talk with startups small businesses and
discuss the intellectual property that helps themflourish. And on our show we have
have a super special treat James I. Bond, who is the author of

(01:04):
this fantastic book Brain Glue, andhe's a behavioral management and business marketing specialist.
And then we have two incredible presenters. I am just I've been waiting
for this all week. Chris andMia Manzadelus with Power Pony. Oh my
gosh, what fun. And thenFranco Perez with Franco Mobile Homes. This
is not your grandfather's mobile home.I can hardly wait to hear these guys

(01:29):
dot. But before we get toour distinguished guests, it's time for IP
in the News. I went onlinean IP talent search exam IPTsc had a
blog and they think they identified eightfamous patent inventions without which our lives would
be incomplete. So there's a listof eight. So we're going to ask

(01:49):
our so how could anybody ever evennarrow that down to eight inventions? I
don't know pick right, but anyway, that's what they did. And so
today on our show, we're goingto try some thing a little bit different.
We're going to have a quiz.We're going to ask our guests,
Mia and Franco and also James totry to guess the most important patented inventions

(02:12):
ever created. So I'm going togo to Franco. First, give us
a shot, I would say,if we're talking more recent time, could
it be the I'm just shooting inthe blank, But like the lightning cable,
I don't know if there's patents atwork around that. For the Lappel
cable, Well, you know,you got to admit that's pretty impressive.
I mean, you're pretty close.One of the number three on the list
was the computer. Yeah, butthat was a pretty good guess, James,

(02:39):
give us your best shot, truethat I could figure it. One
is the microphone, which I guessgoes to the telephone. We're using it
right now, So telephone is oneof the correct answers according to the authors
of the studies. So, Mia, do you have any guesses that you'd
like to put out there. Maybea bike? A bike, I would

(02:59):
say, because you use it alot, and I feel like no one
really can copy the same type ofbike, Like you can't really copy something
that's like that unless it's like ascooter. But like a bike is a
bike. I agree. Especially whenI was in my early teens, I
thought the bike was the greatest inventionof the year because you could drive around.

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Yeah, and you could go anywhereyou wanted to, and you didn't
have to wait for mom or dadto drive you someplace. You could get
there on your own right. Sothere are actually a lot of patents on
bikes that date back to the eighteenhundreds. The first patent ever filed was
by Philippo Brunels in Italy in fourteentwenty one, and it was for a

(03:42):
boat that transported marble on the RiverArno. It is interesting that it goes
back to the fourteen hundreds when patentswere first starting their thing. Anyway,
Elizabeth, what would be your guess? I think I might say the shower
like a bowl of spaghetti. Ohthat's great. Well that was amazing,

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Thank you very much, and nowit's time for our distinguished guest, James
I. Bond, who's the authorof brain Glue. It's an absolutely phenomenal
book because it talks about how tomake selling easier by making your ideas sticky.
So, James, what is asticky idea? Well, the brain
has patterns. I never realized thisbefore I got into this. I've actually

(04:28):
been doing this for thirty five years, so I'm old. What can I
say? But I created a behaviormanagement from one of America's leading behavior management
firms in southern California. But beforethat, long before that, I'm from
Montreal. Originally I had an advertisingagency and you know, work our way
up. Eventually won major clients likeKraft, Time, Xavon Abo Laboratory,
Seagrams or World Headquarters is there.We had an opportunity to do the anti

(04:49):
drug campaign in America. It wasvery exciting and I'm a logical person.
I have a logical background. Ifocus on logic, and so we came
up with logical reasons why people shouldn'tdo drugs and the campaign. They thought
this was really good, and thenwe lost. And who we lost to
was this guy that came up withthis concept of this holding an egg and
said this is your brain, andthen he cracked the shell and dropped the

(05:11):
egg into a sizzling frying pan andsaid, this is your brain on drugs,
any questions. And it was profound. And when I saw it,
it scared the heck out of me. You know, I mean because for
two reasons. One is because Iknew it was a gazillion times better than
what we created. But the secondthing was it was emotional selling and I
had no clue how to do emotionalselling. I can do logical selling,
but not emotional selling. And Irealized that they don't teach emotional selling in

(05:33):
school, and I went to thelibrary. They don't have you know,
they have superficially covering it, butthey don't really teach emotional selling. So
what I did was I took abox. I called it a passion box,
and I wrote it on a threeby five card, your brain on
Drugs. And I said, I'mgoing to every time I get something that's
really passionate selling, emotional selling,or eventually emotional quotes like famous quotes by

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famous people that are really engaging emotionally, I'm going to write them down and
put them in my box, mypassion books. In fact, my wife
hated going to doctor's offices with mebecause I'd be reading a magazine and I
go, oh, this is fantastic, and she go, do not share
it out of the magazine. No, I have to have to put in
my box. But I started puttingthem in my box. And eventually,
when after he moved to California,John Gray was telling me how he wrote

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this fabulous book Men Women in Relationships, absolutely fabulous. It was like one
of the most incredible relationship books you'veever read. But he was frustrated because
nobody was. You know, hesold a few thousand copies of it.
But in one of the seminars hewas doing to try to promote the book,
he said something and all the womenin the audience started laughing hysterically,
and the men turned to the womenand went, what are they laughing at?

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What did he say that was sofunny? And so one of the
women said, it's almost like menare from a different planet, Like,
what planet do you think men arefrom? And he said, it's almost
like men are from Mars, Andthen everybody in the audience laughed hysterically.
Okay, And then he got thiscrazy idea, what if I changed the
title of my book from Men Womenin Relationships the men are from Mars,

(06:59):
women from Venus, and I don'tknow two references inside the book of manner
from ours from finish, but itwill basically be the same book. What
do you think happened? Well,the sales obviously became a very very famous
book, right exploded, Yeah,it exploded. He went from twenty thousand
books to fifty million books sold.How does that connect? With brain glue.
There are two major scientists, GeraldSaltman, who is a Harvard professor,

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and Daniel Kahneman, who is aNobel Prize winning psychologist, And both
of these guys discovered and demonstrate thatmore than ninety percent of decisions we make
are emotional. The emotion side ofthe brain has to be triggered. If
you throw too much logic or toomany numbers at a person, it literally
turns off the emotion side of thebrain and it's harder to sell them.

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So what I did was, whenI got home, I took my passion
books and I jumped it on mybed and I said, let me see
if they are groupings, to understandwhat are some of the patterns that are
stuck in the brain. And soone of them is rhyme by the way,
You know, I remember Jack andJoe went up the hill to fetch
a pail of water. You know, I remember at sixty I heard it.
I think the last time I heardit was like over sixty years ago.

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It's six to the brain. Istarted reading your book, and there
are a number of different things thatyou talk about besides just rhyme and emotion.
They're different metaphors, and I didn'tget as far in the book as
I would have liked. But Ican really see how this could affect a
person's business and how people with businessescould really use this. And we always
struggle to come up with a taglineright, or something witty or something that

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people will remember and relate to.So how does a normal person who's got
a business use this? Like?What do we do? Thesiest ways to
go through the book. So letme give you an example of a construction
company I worked with. Okay,once I started understanding of this works,
I realized, Wow, this ispowerful and it's helped so many people become
massively wealthy. I could start usingit on my clients. Let me try

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it. So I had a constructioncompany, these three guys who after ten
years reached two million of sales,which was that's not bad. In one
year, I took up to tenmillion, and they went to thirty two
million two years later by applying this. And let me tell you how we
applied it. So I said,let's take a whiteboard and make a shopping
list of all these different types ofclients you go after. And then I
said, okay, we're gonna playa game, you have to pick one
type of client, as if you'regoing to focus just on this one client,

(09:11):
you're going to say no to everybodyelse. And they said, well,
we don't really want to do that. We you know, we say
yes to everybody who's got construction.And said, I got it. That's
not how the game is played.Let's pick one. It took a while.
They finally said, fire restoration forinsurance companies. So an insurance company
that has somebody that has a fireand construction, you have to check if
the frame was damaged. If theframe is damage, the whole house has
to be destroyed. If not,you want to make sure the fire is

(09:33):
not going to happen again, etc. So I said, let's focus on
fire restoration for insurance companies. Okay, great. They were excited about that,
and I said, but we needto come up with a phrase that
you're going to use with your clients. So fire. The first thing they
think of is fire, So whydon't we call it fire extinguisher. You
guys are the fire extinguisher for insurancecompanies. We'll call your website fire x.

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And so what you do is youtalked to your clients and you say,
by the way, we're your fireextinguisher. So whenever you have a
clients as a fire, call usbecause we're your fire extinguisher. And that
resonated with their brain so much thatthey went from two to ten million in
sales in one year, and it'sthe thirty two million two years later,
literally because it planted an idea insideof the brain. These tools are really
lots of fun. I mean,there's something called chiasmus, which is the

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opposite of rhyme. It works thisway. Winners never quit and quitters never
win. When the going gets tough, the tough kid going right. So
how about this as a joke.It's better to wake up and pee than
the p and wake up. Ihave to agree. My mother used to
say that words are so powerful,and she used to love to tell this

(10:39):
story. So these two kids hada race, and the kid that lost
they both went in for lunch.A kid that lost told their mom I
came in in second place and hecame in next to last. So we
had a behavioral management firm and weneeded to come up with a way to
explain it because we deal with somany deep psychological things. So I can

(11:03):
help a company accelerate its growth andchange behaviors of people. And so when
we described it in technical terms usingleft brain like logic, blah blah blah
blah, people with eyes would glazeover. And so we came up with
this analogy and we said, we'relike a personal trainer. You know,
a personal trainer shows up at yourhouse. You develop a plan. With
a personal trainer, maybe by yourselfyou can do ten pushups, but with

(11:24):
a personal trainer, we'll get youto do twenty or thirty pushups by egging
you on and helping you. Well, we do the same thing with your
senior people, is we'll come inand get some to tackle stuff a little
more than they would tackle on theirown, and as a result of that,
it helps accelerate your company. Andwhen they heard that, they went
like, oh, that's interesting,and somebody started resonating with them. I
have this friend who just has atroubled background, and he's just focusing on

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his background. Warren Buffett had thisgreat line and says, you can't live
your life looking in a rearview mirror. You can't. You're not going to
get anywhere if you live if you'relooking at a rearview mirror all the time.
So I use that with him,and I said, you know,
the biggest problem you have is you'reliving your life looking at a rearview mirror.
You're focusing on how life used tobe instead of where you want to
go. It took a while,but he finally resonated with him and then

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he said, I said, Iasked him where do you want to go?
It was really quite profound because hesaid, I don't know. Let's
see if we can come up witha plan, a description of where you
want to go, and then we'llfigure out how to get how to get
you there. It is funny,though, how we remember those kinds of
sayings and those kinds of lessons andso the fire extinguish your example was great.

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How do you motivate people to findthat correct answer, that one single
kernel of words that really pull itall together. Well, there are fourteen
tools that I talk about. Thefirst thing I try to get people to
is an analogy. Okay, finishthe sentence. It's just like, so
pick your idea or your product andsay it's just like, but be as

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crazy as possible. Pick the mostoutrageous thing possible but it's really really powerful.
I mean, think of the showShark Tank. It's not as thankful
as Sharks. If they called itthe Investors Group, do you think it
would be as popular as successful asShark Tank? No? Probably not.
You know, so I was thinkingof Rocky I was watching a show in
a history channel, but the RockyRoad ice scream and how they came up
with Rocky Road ice cream and itssales exploded. They were struggling before that

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dryer's ice cream. When you openit up, it's not rocks. There's
no rocks in it. You know, it's chocolate ice cream with nuts and
marshmallows. But it's Rocky Road.It's bumpy like a rocky road. So
that's kind of cool. The secondthing it uses is alliteration. Coca Cola
uses a literation PayPal TikTok. Doyou think if TikTok called itself the Chinese
social media platform it was? Andalso they use humor. Humor is a

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very powerful tool. Rocky Road icecream was developed during the Great Depression.
The Greatest Depression had a nickname andthey called it the Rocky Road. We're
all on a rocky road. Sotheir concept was we're on a rocky road,
you might as well have rocky roadice cream. So as people laugh
during hard times, they would buytheir ice scream, and so humor it
can be a tremendously powerful tool.Also, do you think it's good to
use these techniques when you're naming yourbusiness or just for particular products? I

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mean, what's the best strategy aroundthat? Both you start with the name
of your product, that's the firstthing, and then you start developing tools
like I have for brain glue.I say, why brain glue because plain
glue doesn't stick to the brain.So these types of things are really powerful
because it resonates with the brain.You know, the brain goes because we're

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so bombarded with information. You know, now we've got it on our phones,
you can't. I mean people arewalking down the street and looking at
their phones and getting more information,you know, whether it be texts or
whatever else. And we need somethingthat's going to wake up the brain and
stick to the brain. I mean, when I was young, I remember
head and shoulders, knees and toes, eyes, ears, mouth and nose.
You know we did with kids,Okay, And so if you're coming

(14:45):
up with a zander of shampoo.What's a good name for Xander shampoo?
How about head and shoulders? Becauseit's already inside everybody's brain, and so
head and shoulders product and Gamble blockbusterproducts still massively successful. But they recognize
that head and shoulder this is alreadyin the brain. Why don't we use
that. It's absolutely evil that theymake us remember these things after all those

(15:07):
rains. Yet and it works.It's six to the brain. But and
it's important to note this. Okay, got milk. People think Got Milk
is a great campaign, but frommarketing term, it's a terrible campaign.
There's an article I have in thisarticle it's ten years old from Business Week
talking about it, says, gotMilked. After three hundred and eighty five
million dollars, sales still continue todecline. And the reason is because they're

(15:31):
not connecting with why somebody should buymilk. I mean, I've got a
milk Mustache book and I've got milkcampaign. One of my mine on my
Kids has a milk mustache poster.But if you have lactose intolerance, if
you think of the reasons why peoplestop drinking milk in the first place,
you know you might laugh at thecampaign, but you're not going to buy
a milk. So this woman askedme, She says, help me with
my fourteen year old son. Myfourteen year old son says, why do

(15:54):
we have to follow so many rulesin life? Okay? So I'm working
with her, and I said,so, I guess what rhymes rules?
Fools? Only fools don't follow rules. So that's part of it. But
let's come up with a metaphor that'sreally strong. And so we came up
with one. And I sat downwith her and her son and I said,
so you ask your mom, whydo we have to follow so many
rules in life? Right? Andshe said yeah. I said, well,

(16:15):
when you're thirsty, you could drinkout of the toilet, but why
would you want to remember? Onlyfools don't follow rules? And he thinks
for a second, he goes,oh, that makes sense, and I
escape quickly because getting a fourteen yearold to say that makes sense, it's
like already the usual. But thepoint is doesn't really make sense? Or
did I just trigger parts of thebrain. They have two political comments,
okay, one is you can't huga child with nuclear arms. Does it

(16:38):
make sense? It doesn't really makesense, but it triggers the brain.
You go m okay, you know. And so when we understand there are
certain tools the stick of the brain, we can actually activate those tools and
get people to buy our product.We have to take his break now,
James, but we'll be back withmore passes to profit with Richard and Elizabeth
Gerhardt and our special guest James IBond right after. What are entrepreneurs most

(17:00):
valuable assets? They're passion and ideas. We can't protect your passion, but
we can protect your ideas. TrustGearheart Law to protect your ideas with premiere
patent, trademark and copyright services.There's never been a better time to start
your own business. Contact us atGearheartlaw dot com. At Gearhart Law,
we have years of experience protecting entrepreneurs, ideas and brands using patent, trademark

(17:23):
and copyright protection. So if youhave a new consumer product, a new
software application that you're planning to buildor sell, or a brand or company
name that you want to protect,contact the experts at Gearheart Law www dot
gearheartlaw dot com. Don't let thewrong protection strategy ruin your business. All
of our attorneys are passionate about protectionand are licensed and qualified to represent you

(17:47):
before the United States Patent and TrademarkOffice. Don't start your project without calling
us first. Contact Gearhart Law onthe web at geaar h a r T
law dot com. Together we canchange the world. This that has been
read by another attorney spokesperson. Backto passage to profit once again, Richard
and Elizabeth Garhorn and our special guest, James I. Bond. What an

(18:11):
amazing guest, What amazing advice foranybody really, business owners, all areas
of life. We still have somemore time to interview him. I can
hardly wait to hear what he saysnext. I just want to say,
though, your name, James I. Bond is like brain glued to my
head now because because it's not onlyJames Bond, but it's James I.

(18:33):
Bond. Right. I go intothe room and everyone goes he's James Bond.
So everyone in the room knows myname, and I have to think
of everybody else's name. So that'sreally tough. I is Ian and it
turns out Ian Fleming. I wasborn before the movies, but after the
books, and my parents say it'sa total coincidence. I don't believe them.
But that's what they say, sodon't believe. But that is a
sticky name. And the name ofyour book is brain glue. And we're

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talking about how if you word thingsright, you can get whatever you're trying
to sell or get people interested instuck in their brains right. Not only
that, but if you have areally a product that you think is fabulous,
or if you have an idea youthink is fabulous, why struggle when
there's a simple way to connect itto brain glue so that you can actually
make it save it in such away that people want to buy the product.

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You know. There's a product calledsquatty potty, you know, and
it's a couple in Utah that we'resitting in the bathroom and they came up
with this idea of like having alittle stool that you go to the bathroom
so it simplifies the position of yourbody. They came up with the idea
of squatty potty. If they calledit the toilet stool, do you think
it would be as successful as squattypotty. No. A couple who had
no business experience went from zero toone hundred million dollars of sales in less

(19:45):
than two years. I mean,and they got a chark tank and all
that stuff. But the point waspeople started laughing. They're laughing while they're
getting ready to buy. Where doI buy this? Think? And so
here's what brain glue does. Itlights the fire of desire in your buyer.
That's a good one passage to profit, road to entrepreneurship. It's not
a road. We're not on aroad, but you understand that visually you

(20:07):
create this road to entrepreneurship and it'sjust it. It feels, oh good.
I can relate to this more thanif you just said, well,
we're gonna help you be successful inbusiness. That's not the same and so
you recognize that. So I wantedto talk about this thing about Maril Monroe
because a lot of people don't knowthis about Maril Monroe. But first to
set this up, there's a termcalled readintegration, not reintegration, but readintegration,

(20:29):
which is the brain's need for completion. What's the most powerful tool of
human interaction. I'm using it now, aren't I? Can you tell what
I'm doing? I'm asking questions,aren't I? When we hear a question,
the brain wants to answer it Okay, I'll say it through an audience
and it'll eventually stop answering or stopnot in your head, as I said,
So you're still answering it in yourhead, aren't you. And they
go, you know, okay,readintegrations the brain's need for completion. That's
why we like symmetry. So Igo into the living room and my wife

(20:52):
is watching a TV show. Isaid, is this any good? Said?
I know, it's terrible. SoI said, why do you watching?
Well? I want to see howit turns out? Okay, because
creator problem. Yeah, well,welcome to the clubs. Okay. So
resintegration is the brain's need for completion, but there's also asymmetry, which is
when we recognize the brain likes completion, and so we're going to add a
twisted ending to it. Comedians lovethat. So let me talk about Marilyn

(21:15):
Monroe for a sec because a lotof people don't know this about Marilyn Monroe
and Cindy Crawford and some others.So Maril Monroe, when she was young,
she was Norman Jean and it wasa manager of somebody that came up
with the name Maryland. And Ithink it's her stepfather named Monroe, so
she came up with Marilyn Monroe.Second is she loved Geene Harlow. Geene
Harlow is a famous actress at thetime, and Geen Harlow had platinum blonde

(21:37):
hair, and so she what shedid was she got the same hairdresser that
worked with Geene Harlow's hair to dyeher hair the same color. Okay,
platinum blonde. But Marilyn has onher left cheek she has a beauty mark,
and so she's covered up with makeup. But one day she's sitting and
looking at photographs or Gene Harlowe,and she notices that in some photographs Geene
Harlow has a beauty mark on hercheek, and in some of them she

(21:59):
has it on her and she goes, wait a second, I bet she
doesn't even have a beauty mark.I bet she's putting a dot on her
face to bring attention to herself.And so from that point forward on,
Maril Monroe did. And by theway, it's amazing how many people do
this now. Marilyn wrote, highlightedthe beauty mark instead of hiding the beauty
mark, and she believed that thatwas one of the many reasons why she

(22:19):
became massively successful. If you lookat Cindy Crawford, Cindy Crawford has this
story that she tells that she hasa beauty mark above her lip on her
left side, I think, andwhen she was a little girl, she
begged her mom, Mommy, please, can you get this removed? And
her mommy didn't and she says,now, I am so glad my mom
didn't get it removed, because Ibelieve I became a supermodel because of that

(22:41):
beauty mark. And what made methink of it first was and start researching
this. David Ogilvie was an earlyadvertising executive and he did ads for Halthaway
shirts. What would you do?You'd have a good looking guy wearing a
Halthaway shirt and nice pants in anice environment. Okay, and you see
that in everywhere, So an adas an ad as an ad. They
all look the same. What hewas He said, let's put an eyepatch
on this guy. He's not apirate, but let's put an eyepatch on

(23:03):
this guy. And because of theeyepatch, it's asymmetry. Have you ever
heard of the song? You've probablyheard the song I was standing on the
corner in Winslow, Arizona. Sucha fine sight to see. It's a
girl, my lord, and aflat bed forward slowing down to take a
look at me. Okay, theeagle right. So guess what They were
not trying to sell Winslow, Arizona. But that song is so powerful and

(23:26):
so famous that it turned Winslow,Arizona into a tourist spot. In fact,
this lady I was talking to,who's not even from Winslows, from
another Arizona said he said, haveyou ever been the Winslow it's a hole
in the wall. But what theydid was they put up a statue of
a lamppost with a guy leaning onthe lamp post and has a text written
in edocent brass standing on the corner. And she was telling me they actually

(23:47):
put a flat bed forward with agirl in it right next to it,
so people who were tourists who stoppedthere can take pictures in there because there's
nothing else to take a picture ofit in Winslow, Arizona. They didn't
even try to sell it, andyet because they included it in a song
that became popular, it made thecity famous. Yeah, I guess that
really speaks a lot to the peoplewho are truly creative geniuses in the arts

(24:10):
especially, they have a special knackof finding those words that really kind of
resonate and don't go away. Thelyrics you just mentioned, they're kind of
nonsensical, right, they don't reallymean a lot. Yet somehow, some
way, we remember these things.But if I'm an entrepreneur and I want
to put these techniques to work formyself, what do I do yet?
My book, we also have anaudiobooks where you can listen to part of

(24:33):
the audio book. In the audiobook, we have this guy and he
tells the story. So I don'twant to ruin it, but it tells
the story about a city in Canada. I'm originally from Canada, so when
we heard the name of the city, we laughed as kids. Well,
they created an a rageous tagline forit. So it rageous that Madonna and
Mick Jago the Rolling Stones repeated totheir audiences of thousands when they're playing.

(24:56):
That's how crazy it is. Youknow, we forget that there's certain things
that to the brain. So alot of people don't know this. Okay,
I'm going to tell you a sloganto tell me who you think the
company is to use the slogan.Now they stop using it in America,
but they use it all around theworld. Screw yourself. Whose slogan is
that? And by the way,when you hear who it is, you're
gonna go that makes sense. Iget it. I kia, you buy

(25:19):
stuff from my kid. The firstthing you have to do, you have
to screw the dart thing yourself.You have to make it yourself. I
get the sense of humor part.But I just wonder what kind of message
that doing it in North America becausethey said, no, it's offensive and
we're gonna stop doing it in NorthAmerica and they apologize. Okay, they
still have it around the world.James, I will say, I started
reading your book. I haven't gottento the part yet that's gonna tell me

(25:41):
how to do it for my business. So I'm gonna tell you how to
do it. Okay. When youget to the end of the book,
it tells you how to get aguide. It's like a game, and
the game takes the elements and getsyou putting them together. They're two levels.
First, you have to help peopleunderstand the tools, and I have
exercises in the book, so Iget you practice saying, but the guide
makes it easier. It's like agame. We're not inventing something, we're

(26:03):
discovering something that it already exists.I'm amazed how many comedians use this.
I'd rather have a bottle in frontof me than a frontal of bottomy.
I don't know. Some days bothsound pretty good to me. Anyway,
we're break for a commercial. You'relistening to Richard and Elizabeth Gerhardt on Passage
to Profit, and we'll be backwith more show right after this message.

(26:26):
Hi. I'm Lisa ask LEAs theInventress, founder, CEO, and president
of Inventing a to Z. I'vebeen inventing products for over thirty eight years,
hundreds of products later and dozens ofpatents. I help people develop products
and put them on the market fromconcept to fruition. I bring them to
some of the top shopping networks inthe world QBC, HSN E, Vineline

(26:49):
and retail stores. Have you everset to yourself someone should invent that thing?
Well, I say, why notmake it? You? If you
want to know how to develop aproblem from concept to fruition the right way,
contact me. Lisa Askalis, theInventress. Go to Inventing atoz dot
Com inventing a too z dot Com. Email me Lisa at inventing a too

(27:11):
z dot Com. Treat yourself toa day shop full of networking, education,
music, shopping and fun. Goto my website Inventing atoz dot Com.
Passage to Profit continues with Richard andElizabeth Gearhart. Special guest James I.
Bond, the author of brain Glue. But before we move on to

(27:32):
our presenters today, I'd like tointroduce Elizabeth Gerhardt, who's going to be
talking about her projects. Well,thank you so much for the introduction,
Richard. I don't think anybody knewwho I was anyway. I have a
video directory called Blue Streak Directory.It's I'm trying to think of the right
words, and I was reading Jamesbook and thinking, how can I apply

(27:52):
this to Blue Streak and what canI use for a sticky tagline. It's
a video directory small business owners,and it's based on service time, not
on location, although location is apiece of it, and thirty second videos
because people really don't pay attention longerthan that. But what I'm trying to
encourage everybody to do is to figureout their hook and put that in their

(28:14):
thirty second video. So I've beenworking on that. I'm still working on
it. I have made some strategicpartnerships in the last few months, and
I actually have a design for mywebsite that my website designer gave me and
I really like it. It's clean, it's crisp, it really conveys what
the site is about. So I'mexcited for that and I'm going to be
moving that forward. And then Ialso have a podcast of my own that

(28:37):
I do with a partner. Actually, her name is Danielle Wooly and we
are both cat lovers and Richard andI got this kitten. While I got
the kitten, Richard said, okaya year ago almost and it had a
real issue with scratching all the furoff its face and neck, and I
couldn't figure out why. I tookit to multiple vets. I spent thousands
and finally figured out the problem.But in the meantime, I started this

(29:02):
podcast with Danielle Woolley, hoping toget input from the community about it.
Has anybody else ever seen this problemwith a cat and how did they solve
it? It is called the JerseyPodcats podcast. We are building our community.
We're having a lot of fun withthat. That is the update on
my businesses, Blue Streak directory andthe Jersey podcasts. Now it is time

(29:22):
for our guests, a father daughterpair. I am so excited about this.
Chris and Mia Manzadelus with Power Pony, welcome you to tell us all
about it. Hi, thank you. So basically, Power Pony is the
only ride able pony. It's sofun you can ride it anywhere. And

(29:45):
my story is when I was prettyyoung, I always wanted to ride a
horse, and my parents said,Mia, you can't put it in the
backyard. And I was like,why can't I put my horse in the
backyard and they said no, SoI was like, and then Christmas was
like a week or two later,so I asked for a plush horse and

(30:06):
a hoverboard and I got that andI was so happy. But I got
the plush horse, and I justwanted to move around, like be able
to move, but I had tomove it with my feet because I couldn't
like ride it without anything else,Like I couldn't like drag it like.
It was really hard. So Itried a bunch of things to make like

(30:27):
an actual moving horse. I triedcardboard, but then I showed it to
my dad and my dad was like, Mia, what happens when you sit
on it? And I was like, I guess that's not gonna work.
So then I went into the garageand then I saw the hoverboard and the
plush horse, and I was like, what happens if I put the plush

(30:48):
horse over the hoverboard and see ifthat will move? And I did,
and I was zooming all around thehouse and I showed my parents and I
was like, Mom, Dad,look at this. It's so cool.
And then my dad was like,oh my god, this is amazing.
And then we got a design teamtogether and I had to try so many
samples, like a lot of themdidn't work, until we got a perfect

(31:11):
one. And here we are withthe power pony, all right. And
he'r in the iHeart Studios in Manhattanon fifty fifth Street, and Mia brought
the pony. She and her dadbrought the pony, and she wrote it
all over the studio. There weresome pretty jealous people there watching that,
and Kenya Gibson, our media Maven, said, you know, we've had

(31:33):
a lot of stars in this building, but This is the first time we've
ever had a power Pony, SoChris will be the first to say that,
yes, Mia invented this, butChris, you brought a little bit
of knowledge to the project. Iwant to say I'm very grateful to be
here because Mia has turned into justan incredible media sensation. Power Pony has

(31:55):
been on The Ellen Show. Miaherself was on The Kelly Clarkson Show.
Mario Lopez and Access Hollywood did afeature on Power of Pony. She's done
multiple podcasts, She's traveled all overthe country, but we have never been
here anywhere together to really tell thewhole story. So this is the first
that we were really excited to sharethe story together. I spent about twenty

(32:16):
five years in management, consulting,and various executive leadership roles for consumer goods
companies, in sports, in healthand wellness, and that, of course
my last post as vice president ofNorth America for one of the world's largest
apparel providers, and many of thosejobs required me to travel a lot,
and as a young girl, whileI was commuting back and forth to California

(32:37):
at the time, just had thisunwavering passion and persistence around horses. So
we introduced her to riding and equestrianlessons, thinking that that might just satisfy
this desire and quench and passion forhorses. But it didn't. I mean,
she was just an unwavering, relentlesspursued to have her own horse.

(32:57):
And anybody that's from New York knowsthat Long Island is just a tough place
in general, divine horse country,and so um we tried to explain that,
but she never gave up and putmultiple variations of different ideas together over
you know, a few years untilthis, you know, this one moment
where she used this you know,standing plush horse, put it on top

(33:22):
of a scooter and it was itwas a light bulb moment. And so
of course, you know, throughmy network and people that I had worked
with for many years and consumer goods, we began to engage and retain industrial
designers and engineers and the process began. First, we of course, we
wanted proof of concept. You know, can this imagination imagined by kids four

(33:43):
Kids is a trademark that Mia ownsbecause this is how this business was built.
This was the imagination of a child. This was something that she was
passionate about and she absolutely was goingto have and there was nothing available on
the market anywhere anything like it,and so we had proof of concept.
Then you know, the story juststarted to unfold, and as Mia so

(34:05):
well articulated, although she explained thatshe didn't tell everybody how difficult it was.
Yeah, it took a long time. I mean the samples. It
took time because we kept getting setnew samples like every week almost and we
would try. It would be likethis is going to be the one,
and then you know, something wouldbe wrong with it. But when me

(34:25):
and my dad were like upset aboutit, and we were just very upset
and mad, we never gave upon it, and it worked out perfectly.
I kept saying, Dad, justbecause this one didn't work, doesn't
mean that the next one's not goingto work. And I proved my point
it did work. She definitely what. There was moments in there where we

(34:46):
were in the tunnel very deeply andyou couldn't just quite see the light at
the end of it. But shewas very committed. She was very determined.
Dad, on a couple of occasions, was quite emotional with some of
the you know, the products failuresthat it must have been really tough sometimes.

(35:07):
And so let me ask you,first of all, if you haven't
seen the Power Pony, you needto go to the power Pony dot com
website and take a look at it, because it's just the most beautifully designed
horse, right. And the powerthough, is on the front legs instead
of the back legs. So howdid you decide that that was the best
place to put the power in theengine for the pony? Well, I

(35:29):
mean me, if you want tojump any you can, But really,
what she was trying to do wasbuild something that rode like a real horse,
a horse that she could ride anywhereanytime, right. Yeah. One
of the reasons was is because wewanted to put the Zoom powered engine in
the front. Was that so thatthe back legs. We thought it would
be cool to make everything like lightup almost and we liked how it looked.

(35:52):
We thought that it would be alittle bit complicated because obviously you need
to use your feet to move itaround and the pressure to go forward and
backwards, left and right. Butwe thought it would be too complicated to
do if we did the Zoom poweredengine in the back, because then how
would you move it? So wewere like the front. Oh, you

(36:15):
could sit on the saddle, youcould put your feet on the Zoom powered
engine and then it would move around. Well, so now it only are
you a celebrity, but you're alsoan engineer too. So this thing doesn't
just go in a straight line backwardsand forwards, right. No, it
can go backwards and VODs. Butthat's not all it does. That's no,
it could pivot around. Honestly,you don't need that much room to

(36:37):
ride either. You could just ridein circles and it's still fun. But
you can go outside. You canride on grass, could ride on the
streets. You can pivot around,you can go straight backwards, you can
go as fast as you want,and then we have an app that you
can control the speed if you wantit on beginner, intermediate, and advanced.

(36:58):
So is that something that is thatsort of like a little bit of
parental control there? So when peopleare first learning to use the horse,
right, you don't want to goso fast that it's dangerous, like you
go flying off a curb or something. And one of the things that we
noticed about using foot controls and twoindependent engines which are powered by Zoom.
One of our trademarks. Registered trademarkswas that you had this ability with an

(37:22):
ultra quiet engine on both sides tohave a zero foot turning radius, so
you're not required any length of spaceto turn the power Pony around. As
me explained, you could spin,you could pivot, you could raise,
you can go straight, and yes, the iOS app was built to allow
parents to manage the speed levels ofthe product and allow kids to progressively grow

(37:45):
with the product and improve their skillsand at the right time could go into
advanced settings. I mean, mybest friend, she has a power Pony
and she has it the app,and you could change your pony's name and
never her little sister wants to goon it. She puts on the app
either beginner, intermediate for her andshe still has so much fun. And

(38:08):
sometimes they will even play music onit. You can connect so you could
play music, so it's really fun. James, do you have any thoughts
or questions? I was checking yourwebsite. It looks awesome. I've got
to get one from one of mygrandkids. This is fantastic. I'm going
to trade you a power Pony forsome of your brain gluing. I was
listening very closely and I was verymuch impressed with your knowledge of how the

(38:31):
brain works and asking questions and humannature of avoidance of pain and gain of
pleasure, and how products can becomeemotional and one of the things that you
know and I and many other peoplethat are around me that I had a
lot of great mentors. Over theyears, we struggled with a name.
Eventually, this power Pony just stuck. I mean, we are the world's

(38:54):
only powered ridable pony, and powerPony just made so much sense. And
of course that's a registered trademark andwe moved forward with that. But how
do we do there? What doyou think, mister Bond? How did
we do that? We did fabulously, But you're there are two sides of
this. But also nia's a modelfor young kids. Help us understand that
young kids have creativity that goes beyondus. We go into like brainstorming rooms,

(39:19):
and I want to bring kids inbecause kids they understand things and they
appreciate things and get things faster thanwe do. Often because we're so stuck
in like our ways just how wehave to do it and everything. Kids
go hey, powerpony dot com.It's like it's fun. Yeah, well,
you should have seen her writing aroundthe studio like twirling around like Cinderella.
You know, it was amazing.So how many units are you guys

(39:43):
selling? We have sold over twentythousand. Wow, that's a lot of
powerful tip of the iceberg. Morepeople see it, more people will go
to powerpony dot com. The morepeople are gonna say, I've got a
grandson or a granddaughter I mean,or I think the grandsons are going to
be disappointed if you give it toa girl instead of a boy. Well,
there is a black one which Ithink the boys would like, and
two of them are unicorns, right, Yeah, we have Princess. Princess

(40:07):
is a pink unicorn. We haveCrystal, she has a white unicorn.
We actually a princess with us.And then we have Champ he is a
brown horse. And then we haveHero, which is the black horse.
Mostly the girls go with the unicornsand the boys go with the horses,
but a lot of girls do stillgo for the horses. But if you

(40:27):
want to go into like fantasyland andride a unicorn, there's your unicorn.
That's great. Have you ever hadany races? Yes, me and my
friends all the time. We havea lot. We have a lot of
power ponies at my house and meand my friends will go outside and will

(40:47):
race from like the stop side untilthe end of the street and then whoever
wins gets candy or something. Butyou're bragging rights, right for sure?
Yeah, you know, yeah,my power pony is better than your.
The product is super fun, it'svery intuitive, it's very interactive. I

(41:07):
never had the courage to do anythingin the consumer goods space myself over many
years, you know, managing andleading many very well known consumer brands UH
and companies. But when she cameup with this, she gave me the
courage to help support this dream andthis product. And it's just been an

(41:28):
incredible thing. Yeah, over twentythousand units sold, so it's it's it's
been an amazing thing. That's anamazing number of Chris, So, is
this your full time gig now orI think on the first guest on your
show that can tell you that Iwork for my twelve year old daughter,
me and Monadella, And it's notas easy as it looks. Just today.
She's quite demanding. She has veryyou know, very clear vision of

(41:51):
what she wants to do with colors. And and what's coming next in terms
of new animals and other ride ons, and so it's quite fun overseas as
well. Right now we are onlyselling at powerpony dot com in the US.
Well, hopefully you can expand thatout because you're really depriving a lot
of children overseas. We're trying,and we get a lot of requests from

(42:14):
Europe and Canada on an ongoing basis. I bet you do. Yeah,
that's great. I just want everyoneto know that it took me a long
time, and it gave me thecourage to never give up on anything that
I do. And it's crazy howfar I have come, because I went
from having just a pony and ahoverboard to now having my own product.

(42:37):
And I just want everyone to knowto never give up and that you should
always work to your craft and justkeep going with your dream. Excellent advice,
Thank you, Mia, so aninspiration to us all. Absolutely everybody
go to power pony dot com.Yes, really inspiring. I wish I
was that smart at twelve, butbut now I I'm really interested in this

(43:00):
next product too, because this isnot what I expected at all when I
saw this person's website. Franco Perez. This website is Francomobile Homes dot com.
I'm like mobile homes really, like, are people still living in those
anymore? But this is not yourgrandpa's mobile home, right, Oh absolutely
not? And thanks for bringing thatup, because you know, what we're

(43:22):
really trying to do is beautify thesebad things around it. Coming from where
I came from, I came fromkind of a very poor family and trying
to make ends meet at rent,I really wanted to focus on something that
I was passionate about as well,which is trying to create affordable housing for
like the middle class and for lowincome families, the teachers out there,
the construction workers that don't get tobenefit with homeownership. So I really seeked

(43:45):
out to try to find ways howcan we get these benefits for these working
class people. And come to findout there's tons of mobile home parks and
these major city areas like the BayArea, La San Diego, and through
these mobile homes were converting a lotof these old trailer like homes like you
mentioned, and converting them to verybeautiful sixteen hundred square foot homes, twelve

(44:10):
foot high ceilings and as contemporary andbeautiful as we can and building them in
very key areas that allow middle classpeople to be able to live in these
areas. And that's something that I'vealways wanted to do and it's been amazing
journey to be able to help families. So you're calling them mobile homes because
they're in mobile home parks, Exactly, you can't really Like my grandpa had

(44:32):
one, he could have hooked itup to his truck and driven out,
but you can't do that, yes, yeah, yeah. And that's the
thing is that these are in areaswhere originally they're not high density areas if
you imagine the Bay areas, justthe farmland before. But these were the
first type of housing there. Butthere are all these parks, these mobile
home parks that are there with homesthat are still built in the seventies and

(44:54):
still have hitches, but they're inprime location. They're across the street from
Google, right and same. Likewhat Chris said is like we had to
prove our concept in the beginning,taking a very old home, finding funding
and people that believe in us tobuild out a very beautiful home. And
then once people can actually imagine andsee how beautiful these homes can be,

(45:15):
all drywall, granite countertops, whateverit is, and why wouldn't I live
there? If the alternatives to rentfor four thousand dollars a month or buy
like a one point six million dollarhome and there's nothing in between, it
becomes a perfect solution for people.And then once people started seeing how this
really works and how it's helping peoplebe able to get away from paying rent

(45:38):
every month, now they're starting tobe able to see that this is something
that we can continue to do andnot just in the Bay but in any
expensive area to be able to affordhousing. Wow, that's really an underserved
market and it's really a beautiful story. I've been on your website and you
have some of the most beautiful homesinteriors. I mean these are just gorgeous,

(46:00):
like almost luxury level interiors. Ifind that very exciting. What do
the banks think about funding these?Do they do it the same way they
would do a house. So Iwas just at this Congress meeting and we're
working on new funding solutions for these. Your typical banks don't do it.
But we also have our finance departmentthat helps find twenty five year mortgages for

(46:21):
these, So there are loan specificto these in these parks and communities,
how many homes have you sold,and can you give us an average or
understanding of maybe what the pricing islike. Just like real estate, it's
relative to the area that it's in. So in the Bay Area, for
example, average rent for a onebedroom apartments about three thousand a month.
The median home price for a singlefamily homes one point six million dollars.

(46:42):
Right, so the new homes thatwe're building are around three hundred and fifty
to four hundred thousand, which isa bit more attainable because if you think
about the people that are renting thattheir dream of home ownership is completely out
the window because they'll have to comeup with a six digit down payment.
They'll have to come up with aneight thousand dollar mortgage for a single family
home. Now with a mobile home, they can come up with just thirty

(47:04):
thousand dollars and a similar payment towhat they would pay for rent. And
it allows for like I keep bringingup these teachers because a lot of them
are people that were able to reallyhelp out and I love teachers, and
for them to be able to havea place to live and not have to
commute or move out of the areabecause so many people are moving out of
these high density areas because there's noother options. But yeah, that's kind

(47:25):
of how the pricing model works.But of course, like in other areas
like Phoenix, for example, theprice points and ratios are much lower,
But same concept. Do you haveto pay a monthly fee to be in
the park? There is? Thereis, So the way I tell people
is it's normally like a third ofyour payment will go towards that monthly fee.
It's kind of like a high hais when I put in because you

(47:46):
have amenities like the swimming pool andthat sort of thing. But you're also
yes, you are leasing the land, but you are owning that asset above.
And there's a lot of misconceptions thatthey depreciate or deteriorate, where we're
actually finding that they're appreciating at avery fast rate. We help families that
their homes have appreciated by like eightythousand and two years in many areas.

(48:08):
But that's the thing is we're tryingto really educate people because where I came
from, we aren't taught a lotof the wealth building things that we should
be taught. We're only taught careercareer in that set, but we're not
really taught that housing and building assetsis one of those key principles to be
able to get ourselves ahead, right, And those with a good job sometimes

(48:31):
aren't able to make it that wellbecause they've never been able to own a
home or have an investment that workedout well for them. And then we
have people that aren't making that muchthat have good real estate or assets that
have been very successful and very financiallysecure. And that's what we try to
teach, and we try to createoptions in a lower barrier of entry for

(48:51):
people to have those benefits financially.James, do you have any thoughts or
questions? I was just thinking ofsome of the names tiny, Giant,
luxury a mobile home, because whatyou're saying is this is a luxury mobile
home, and so the first thingyou want to let them know is you
want to put that in a nameor in a subtitle of what it is.
It's a movement that's just growing likecrazy because people still want to live
in a nice home, but itdoesn't have to be that big. When

(49:13):
you start to realize you can actuallyhave a luxury home in a small space,
that just blows your mind. Thesearen't truly mobile homes. These are
homes in a mobile home park.So you really are a new category,
putting luxury where they're used to notbe luxury. So there has to be
a way to describe that. Iwouldn't even call them mobile homes, and
we have to because they're going inthe parks. But one concept of what

(49:35):
really keeps our homes affordable too isthat when you consider it tied to real
estate, regulations are very heavy.So what's interesting is building a home itself
takes about seventy thousand and just paperwork, just permitting and that sort of thing,
and the technicality of us saying thatthis isn't really technically a real estate.
We avoid that kind of in aloophole way, and we're able to

(49:55):
build housing in a much cheaper andfaster way. One thing I got to
mentioned too, is we can convertan old home to a brand new sixteen
hundred square foot in less than threemonths. Now, if you do that
on a single family property on land, the average is eight to twelve months.
And one of the pros to thisis that the government still doesn't really

(50:15):
understand what this is. So they'renot really regulating it heavily, which of
course I love, But yeah,that's one of the big pros. Two
as well, do you also buildsecond homes on properties? Because I noticed
that some people have like a parentor family member and they want to They've
got a large piece of property andthey want to build a signing home on
that property. Do you guys dothat too? It is an arm that

(50:37):
we do. It's not our bigfocus. Our real focus is really in
these parks and communities, but buildinghousing in factories is another big movement that
people really have to understand as wellas because we're having a huge construction shortage,
we're having a lot of problems onhow we can build homes. A
lot of our skilled labor is actuallyolder generation people that are now tiring,

(51:00):
and we're not getting millennials or Genz that are excited about working with a
hammer or drywall and that sort ofthing. So we really have to improve
the process of how we build housing, and that's something that we're really trying
to prove. What we're doing isa fast way of building housing, and
it's the future of how we shouldbuild housing. Everything we own, these
laptops, iPhones, are all builtin factories with fast streamlined processes, and

(51:24):
the way we build homes have alwaysbeen the same for eighty plus years,
and it's actually declining in progress ofhow we build them, which shouldn't be
that way because housing so important andif we don't streamline that, the cost
of these homes and building it isgetting worse and worse. What blows me
away on your website and I wouldencourage everybody to go watch this because it

(51:44):
was so cool. He shows thetrucks transporting the homes to the lots.
Is there one part where you saida drone helps with it? We do
that sometimes, yeah, yeah,but it's amazing to watch these big two
halves of a home go on toa lot, right, and then so
it gives the word double wide awhole new maybe, and then you put

(52:07):
them together on the lot. Sothat video is so cool. I would
just encourage everybody. What's the nameof your website? All of our links
are on Franco dot tv that showslike all of our social medias and that
sort of thing. It's f rn CEO. And then yeah, we
have our YouTube channel and we reallylove showcasing the beauty of how this can
be done because like we talk hereis like we can talk about it,

(52:28):
but until you really see how beautifulthese homes are. We really push the
limits to as contemporary as we can, quartz, waterfall countertops, really breaking
these stigmas as hard as we can. Even your appliances are high end.
Oh yeah, we really compete alot with luxury apartments because the way I
see it is a lot of youngergenerations are being fooled into getting into rental

(52:49):
leases with these apartments and then atthe end of this, you know,
they lived there for three to fouryears, they end up with nothing,
you know, And I'm very passionateabout trying to get people to understand that
if you just shift that payment somewhereelse, maybe it is mobile homes that
isn't comforting to you, but atthe end of the comparison, you'll end
up with an extra ninety thousand inyour pocket just by living somewhere else with
the same payment, right, Andthese are things that can really move the

(53:14):
needle for people. So we reallytry to make the appliances, the lifestyle
and everything that we can as beautifulas we can to really help people understand
the value that's really amazing and aswe said before, what you're really doing
is really opening up a whole newmarket to thinking about housing and so very
commendable. I'm very excited about yourproject. Thank you so much. And

(53:36):
where can people learn more about FrancoHomes. Franco dot tv has most of
our links, but you can googleus at Franco Mobile Homes the name of
the company. Listeners, you arelistening to Passage to Profit, the Road
to Entrepreneurship with Richard, Elizabeth Gerhardtand our special guest today James I.
Bond, who was fantastic. Listento the podcast tomorrow if you miss any
of it because you really want tohear what these people had to say.

(53:59):
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(54:44):
and qualified to represent you before theUnited States Patent and Trademark Office. Don't
start your project without calling us first. Visit gearheartlaw dot com. Together we
can change the world. Visit geaarh a r T law dot com.
This is been read by another attorneyspokesperson. It's Passage Now it's time for

(55:05):
Noah's retrospective. Noah Fleischmann is ourproducer here at Passage to Profit, and
he just has a way of puttinghis best memories in perspective. Back when
I was in high school, justabout forty years ago, I read a
great book, Brave New World byAldus Huxley, remember him. He wrote
about a futuristic society where people wouldget together and congregate on Sundays to pray

(55:25):
to the founders of industry. Yikes, thank goodness, that isn't us today.
It's not like we're that reliant uponour products to have to actually Alex,
so, what's the word? Oh, well, you know what,
it's almost a hundred years since thatbook was written. Maybe it is time
for us to get real and honestabout just how important these devices are in

(55:47):
our lives. I mean, atthis point they're not a part of our
lives anymore. They are our lives. Maybe some of the technology stores and
phone shops could create prayer aisles andworship corners for those time times when repair
becomes quite that dire. It mighteven lead to a whole new vernacular in
the world. Come to think ofit, I could just see it now.
People sitting in front of their computersworldwide, and all of a sudden,

(56:08):
the Internet starts to get shaky,or the picture starts to buffer,
and all of a sudden they'll lookup and say, oh, for the
love of Gates, now more withRichard and Elizabeth Passage to Profit, Welcome
back, everybody. We are windingdown a little bit. But if you
haven't had a chance to hear thewhole show, it's definitely worth a full
listen. So anywhere you get yourpodcast and look for Passage to Profit show

(56:32):
and you can download it and listento it as many times as you like,
and if you really like it,leave a nice comment or a thumbs
up for us. We'd appreciate that. So it is time for the question.
I'm going to start with James IBond, what's a good business decision
that you've made this year? Theoriginal title of my book was so More

(56:52):
with the Right Brain marketing strategy,and I got Jack Canfield to take a
look at the book. And JackCanfield sold five hundred million copies of Chicken
Soup for the Soul, So ifhe tells you something, I guess it's
okay. But he said you haveto change the title. So I changed
the outlet. I'm glad I didbecause people finally said to me they could
never remember the title of the book. For me, the greatest thing was
changing the title. Well, congratulation, Yeah, congratulations like being able to

(57:16):
do that, because that is ahard thing when you really have something settled
and then you have to change it. But I love the title Brain glu
So Mia Manza Dallas. What isthe best business decision or a good business
decision that you've made this year?The best was to put Power Pony into
Target, which will be going intotarget in this fall. I met with

(57:38):
them in person and we talked aboutwhere we wanted to go, and I
told them all about the Power Pony, and I think that putting Power Pony
this coming fall is going to beprobably the best decision that I've made.
Franco Franco with the Sea, what'sa good business decision you've made this year,

(57:58):
Franco Paris. Switching to video andcreating video content about what we do
is a big game changer for usbecause, like we were talking about earlier,
visuals are so important. Not onlythat, but we also have a
lot of explainers that really teach peoplehow this is helping you gain wealth and
that sort of thing. But theswitch to creating video content short term videos,

(58:21):
long term videos, you really gotto create a variety. But we've
spent a lot of time really pushingthat out because that's one of our biggest
hurdles. And ever since then,we've gotten attention from like Congress and government
entities to really help make this movementhappen. I will say your videos are
very powerful. I really enjoyed watchingthe ones that hit on your website.

(58:42):
So I think my best business decisionthis year for Blue streak. The video
directory was to start networking again becauseI really want to focus on the directory
part, but I need peripheral thingslike people to have their videos done,
to be able to figure out whattheir hook is, to be able to
communicate effectively on this directory, sothat people actually want to go further with
them. This in person networking again. I'm really enjoying it and I'm glad

(59:06):
that we're able to do that again. So our guest was James I.
Bond, author of brain Glue,behavioral management and business marketing Specialists, and
boy, really incredible content, reallyincredible advice, So go to Amazon.
Then you can find him on LinkedIntoo. And then we had Mia and
Chris Manzadellas with power Pony power Ponydot Com. You'll get to see the

(59:30):
spinning Princess on our beautiful power Ponyand it's just a lot of fun.
And then we had Franco Perez fr A Nco with Franco Mobilehomes dot Com.
These aren't really mobile homes. Theseare a hybrid. I guess these
are the next step up. Thesehomes will blow you away and they're affordable.

(59:52):
It's a whole new category of realEstate and then our host, Richard
Gearhart of Gearhart Law. You helpspeople get patents, trademark and copyrights.
Definitely check us out on gearheartlaw dotcom. Before we go, I'd like
to thank the Passage to Profit team, Noah Fleischman, our producer, Alicia
Morrissey, our program director, andMark Wilson, our syndication manager. Our

(01:00:14):
podcasts can be found tomorrow anywhere youfind your podcast, just look for the
Passage to Profit Show and don't forgetto like us on Facebook, Instagram and
Twitter. And remember, while theinformation on this program is believed to be
correct, never take a legal stepwithout checking with your legal professional first.
Gearhart Law is here for your patent, trademark and copyright needs. You can

(01:00:36):
find us at gureheartlaw dot com andcontact us for free consultation. Take care
everybody, thanks for listening, andwe'll be back next week. The proceeding
was a paid podcast. iHeartRadio's hostingof this podcast constitutes neither an endorsement of

(01:00:57):
the products offered or the ideas expressed