User generated videos with Michael Hoffman

.

Episode Transcript

(00:00):
The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither in
endorsement of the products offered or theideas expressed. What do you mean by
video? What do you want meto do? What do you want me
to say? If nobody knows whoyou are, it doesn't really matter how
good you are. There is noway to integrate the human elements into technology.

(00:21):
I'm Richard Gearhart and I'm Elizabeth Gearhart. You just heard some snippets from
our show. We had amazing peopleon listen for the rest of it.
Want to protect your business? Thetime is near. You've given it heart,
now get it in gear It's Passageto Profit With Richard and Elizabeth Gearhart.
I'm Richard Gerhart, founder of GearhartLaw, a full service intellectual property

(00:45):
law firm specializing in patents, trademarks, and copyrights. And I'm Elizabeth Gearhart,
not an attorney, but I workat Gearhart Law doing the marketing,
and I have my own startups.Welcome to Passage to Profit everyone, the
Road to entrepreneurship, where we talkwith startups all businesses and discuss the intellectual
property that helps them flourish. Wehave an amazing guest. His name is

(01:07):
Michael Hoffman and he is the founderof a software company called Gathered Voices,
which is ushering in a new erainto the video technology space. Then we
have someone who you may have alreadyheard of if you watch TV or anything
like that. His name is ClintArthur. He's a celebrity entrepreneur. He
has Clint Arthur TV and he helpsregular entrepreneurs become celebrities who Then we have

(01:34):
Nathan Gamble with Simple and associates,and I got to tell you Nathan has
explained to me, but he does. It's very high tech, very useful
in the world. And I've askedhim to dump it down about five layers
so I can understand it. Butit's really cool, struggling it's it's really
cool cutting edge technology and you're gonnawant to hear about it. But before

(01:56):
we get to our distinguished guests,this time for IP and the News,
and today we're talking about tacos.Fill us in or fill us up or
whatever is So Andrew mcmunro an articleand it's online and I love the title
of this article. It says,Taco Bell celebrates liberation of Taco Tuesday trademark
by offering to pick up your tacotab. I bet you didn't even know

(02:19):
that this was a thing. Right, There was a trademark on Taco Tuesday,
and it was owned by Taco John. And there was a movement to
free the taco right instigated by TacoBell, so that all of us and
all restaurants could use the phrase TacoTuesday right. And so they were going
to go to court over it,and Taco John said, oh, we
didn't want the bad publicity or something. I'm not exactly sure the reasons.

(02:43):
So Taco Bell was like whooo,So they decided to celebrate right. They
have a five million dollar fund forpeople who want to order tacos on September
twelfth. You can get free tacosor greatly discounted tacos from any Mexican restaurant
that's sells tacos. So it's notonly Taco Bell, it's any other taco

(03:04):
restaurant and they'll kick in for yourtacos if you're motivated enough to send in
the form. I guess so inthe lead up, Taco Bell's offering a
free Doritos locos taco every Tuesday.I've never had one of those, but
it sounds great to me. I'ma little doritos. So anyway, it's
time for Richards Roundtable and it's timefor our guests to share their opinions on
this important topic. So, Michael, what do you think? I think

(03:27):
it's brilliant marketing by Taco Bell,and that is par for the course for
Taco Bell. They're very good atwhat they do in terms of marketing.
So I think it's a great thingto create a movement of people who who
would care about that, and tomake it into something big. I think
I heard that New Jersey is exemptfrom this liberation though there's another restaurant,

(03:52):
of course, there's there's a differentrestaurant. This is the Taco Wars Taco
Tuesday trademark in New Jersey that Ithink is not giving it up. Well,
there's always a hold out somewhere,right, Clint, what are your
thoughts? I think Taco John isan idiot. He should not have given
up that trademark, and he shouldhave fought to protect his intellectual property rights.

(04:15):
If he invented Taco Tuesday, orif he was smart enough to create
protection for that trademark, that heshould have kept that, and he's missing
out on a whole bunch of protectedrights, right you know. I mean
as an IP lawyer, I waswondering the same thing. I myself was
like, well, what does heget out of surrendering his trademark to all
these other people? Maybe a momentof positivity, but in the long run,

(04:40):
it's a serious business advantage that he'sletting go. I could to jump
in here. So Nathan Gamble,this is an existential moment in business.
You see what's happening today with artificialintelligence and the growth of data. As
an artificial intelligence inventor is we're understandingthat ideas can mean more than money.
Think about it when you're young.Sticks and s zones may break my bones,
but names will never hurt me.But we know that's not true.

(05:02):
Names can hurt more than sticks andstones. The reality of science is showing
us that the power of brands arefar greater than just the intellectual property or
the technologies they spawn, because theyspawned cultural ideas. Look at Disney.
Disney has sacrificed its IP or compromisedits IP by stepping into culture wars that
nobody asked them to step into thepower of a brand today we understand is

(05:25):
multifaceted, and today's artificial intelligence anddata helps us leverage that in new and
efficient ways. So I agree withyou, Clint. They sacrificed on their
value for generations and that's worth morethan a couple of bucks in the bag.
Yeah, it was Nathan Gamble,but that was Nathan. So Nathan,
we were going to ask you whatyou thought, but I think we
know and you know what are yourfull That's a tough act to follow.

(05:49):
I agree with Clint right and Nathanin that he should have kept it.
I don't I don't get it.I feel like there's all these other revenue
streams that he could have created forhisself, like by veraging the mark in
the brand, And maybe he haspersonal reasons will never understand, but I
agree with you both that that wasa foolish move on his part. The
only thing I can think of is, you know, Taco Bell is a

(06:12):
huge company with lots of resources,and maybe they didn't feel like they were
getting enough value out of the trademarkto justify all the litigation that went around
that. So maybe there was abusiness decision in there someplace where somebody addited
it all up. But Taco Tuesdayis kind of famous. They should be
able to leverage that. Right,there's one other piece to this. People
that are truly creators and creative theycan go, Okay, I'll just go

(06:35):
on to the next thing. Youknow what, Yeah, I'm sure he's
going to invent something else as goodas Taco Tuesday. Is this pure case
of fear. And you know,any action ever taken out of fear is
always going to be the wrong action. And that's why he caved under the
fear. Oh, I don't wantto fight the big guy. Well,
he missed his perfect opportunity. Hehad a David versus Goliath moment. I'm

(06:59):
sure the whole world would have ralliedagainst David versus Goliath, and nobody would
have been on Taco Bell's side.Here's Taco Bell, huge corporation, trying
to lean on some little guy nobody'sever heard of. They leaned on him.
He caved. What if he gaveup on the patent, because what
he was trying to say is I'mfreeing Taco Tuesday. I'm democratizing and I'm

(07:21):
going to start selling shirts or productsor other Taco paraphernalia in different stores.
What makes this such a foolish storyis not whether or not he fought Goliath.
It's that he didn't have the confidenceand the self belief to try.
There's lots of reasons why he couldhave decided not to do it. But
that said, thank you for yourcomments. I guess the moral of the

(07:43):
story is, if you have agreat trademark, don't give it up.
Amen, get a great trademark attorney. Get a great trademark attorney. I
just want to be clear he didn'tget any money from this. Well,
the story doesn't say, and youknow, to Nathan's point, like when
Elon Musk gave up all of hispatents for the electric car industry, is
doing it to promote the growth ofthe industry. But Elon Musk got a

(08:03):
lot of publicity around that. Allthe publicity here is going to Taco Bell.
Taco John is not riding that train. So a loss and a loss,
and a loss and a loss.So anyway, it's time for our
distinguished guests. Michael Hoffman is here. He's the creator of Gathered Voices,
which is an amazing software program.Elizabeth's been using it in her business for

(08:26):
a long time. Weapons our secretweapon, so please tell us about the
software and what prompted you to dothis. I started gather voices really solving
a problem which for our clients atan agency that I ran, and the
problem was that video has become themost important kind of content there is,
but traditional video production is slow andexpensive and hard to do. And so

(08:52):
clients were coming to me, somebodyrunning a professional video production operation and saying,
we love those videos you make forus that cost fifty thousand dollars and
take four months to do, butwe need video all the time. Can
you help us? And we triedeverything to scale video and traditional production just
doesn't scale. And the really theAHA moment for me was learning about the

(09:16):
first feature film shot on an iPhoneand I thought, wow, everyone we
want on video is walking around witha professional video camera in their pocket,
So how come we can't get thecontent we need? So we did some
experiments where we just asked people tomake a video, you know, Elizabeth,
make a video? Can you makea video? And that did not

(09:37):
work very well. People didn't know, what do you mean by video?
What do you want me to do? What do you want me to say?
How do I get the content?There's legal issues around that. So
what we've did is we built technologythat lets a company bottle up what you
want somebody to create a video about, and when somebody clicks on the link
that you send them, the softwarewalks them through making the video want from

(10:00):
them on their own device. Itchecks their lighting and sound, it gives
them time limits and talking points,it has them sign the legal release,
and it sends the video right backto the company, where a non video
expert can actually add branding, acall to action, create a montage of
gallery, publish all with a fewclicks without having to know how to do

(10:20):
anything. That's really amazing, AndI love what you're doing because I do
think it'll improve the quality of thevideos that we see because there's so many
bad ones out there. Right.What kind of advice does the software give?
Yeah, so the software make surethat the person is well lit,
place that it's quiet. They getcoaching in that sense. So it might

(10:41):
say, hey, it seems reallyloud in there, maybe you want to
move to a quiet place, orhey we can't see you, maybe your
back lit, or maybe you're notin the shot. Because people aren't always
paying attention. So we call itgentle coaching. We don't force, but
we remind people to think about thosethings when they're recording. Yeah, and
it's really interesting you're using this forcompanies now with marketing departments. I've looked

(11:05):
at the software closely. You've gotit segregated into different groups and different things.
So can you talk about that alittle bit how a marketing department you
use it? Sure, you know. I think one thing that I've been
a bit obsessed with is this.You know, when we look out on
if you're on TikTok or you're onInstagram, you see this person with no
marketing team, no budget, nonot saying, sitting in their parents' basement

(11:26):
or whatever, making videos and gettingincredible amounts of engagement around that content.
You know, I'm looking at that, and then I look at a company
with a marketing team and a marketingbudget and thoughtful ideas, and they can't
do any of that. So whatis the equivalent for businesses? And I
think the equivalent is not that theCEO of every company has to become a

(11:48):
TikToker. I think the equivalent fora company is to lift up the voices
that are in your community, thecustomers, the employees, the fans,
the students, the attendees. Thereare superstars among them. And if you
give people an easy way to sharetheir stories and record, the aggregate of
that for a company is going tobe equal to what that one TikToker is

(12:11):
doing in their basement. And sowe're really trying to power that for companies.
They want real things from real people, real stories from real people,
and I think you know, inthis age of AI creation, that's only
going to be more important. Wehave Michael Hoffman, founder of a software
company called Gathered Voices, ushering ina new era into the video technology space.

(12:33):
Passage to Profit with Richard and ElizabethGearhart will be back right after this.
I'm Merchard Gearhart, founder of GearhartLaw. We specialize in patents,
trademarks and copyrights. You can findout more at learn more about Trademarks dot
com. We love working with entrepreneursand helping their businesses grow. And here's
our client, Ricky, to tellit like it is. Hi, I'm

(12:54):
Ricky Frano, founder and CEO ofPrime six. We manufacture high performing,
clean and sustainable fuel, spike,charcoal and logs. We've been working with
your health loft since the beginning,really and they've helped us figure out the
trademarks, the patents, everything thathas to do with product development and how
to protect our inventions. And we'reextremely grateful for the wonderful team that has

(13:16):
been supporting our business since they want. Thank you, Rookie. To learn
more about trademarks, go to learnmore about trademarks dot com and download our
free entrepreneurs Guide to Trademarks, orbook a free consultation with me to discuss
your patent and trademark needs. That'slearn more about trademarks dot com for your
free booklet about trademarks and a freeconsultation. Now back to Passage to Profit

(13:37):
once again, Richard and Elizabeth Gearhartand our special guest Michael Hoffman. Michael
has incredible new video software. We'vebeen talking about it, and now we're
going to move into how do youstart a company like this? What are
the pitfalls? What do you haveto do? You know, I think
a lot of times people, especiallystarting tech companies, get very focused on
venture capital and fundraising and those kindof things, and I think it's important

(14:01):
to remember that those things are thereto help you grow a company that isn't
the goal, you know, justraising money is not the point. In
fact, when you raise money,you dilute your business and your idea.
And so as far as you canget down the road without additional capital,
you're going to be in a muchbetter position to decide your own fate and

(14:24):
decide what you do. So Ithink one of those questions, an early
question for an entrepreneur is is thissomething I could do myself? Or do
I need a co founder? DoI need somebody who compliments my skill set
to be able to do that?And that's often a, you know,
an important point to decide on beforeyou continue. So, for a project

(14:46):
the size of Gather voices, howmuch money do you really need to start
a company like that? In termsof getting a working product going, you
need a lot less than you usedto the expectation of investors today is that
you are able to get a workingproduct and even get some revenue going before
you have investors. So I wouldsay there are certain businesses that are super

(15:07):
capital intensive where that's not true.I can't build a car company without a
lot of capital. I can't dobiotech without a lot of capital. But
if you're doing software, the expectationis you should be building that and selling
it before you talk to anybody aboutmoney, at least at some level.
So you should have the product done, and you should have customers, and
you should have sales well at leastan early version of the product. Then

(15:31):
why do you need the money?And I think that's exactly well. And
here's a thing, the less youneed the money, the more they want
to give you the money. Right, So you can have an early version
of the product, you can haveone customer, or you can have a
couple trial customers. But validating thatthis is something somebody would pay for is

(15:52):
a really important step to go tothe next level. Now, you may
your vision, maybe this software isgoing to do these ten things, and
the first thing you build is justthe most important of the ten things.
It's the one thing. And yousold that one thing to one company,
and you can't do the rest ofyour vision without some capital. Maybe,
but you've proven something, You've proventhat you're able to get it done.

(16:15):
You've proven that there's somebody interested init and will pay for it, and
I think those that's more important thanever. Well, you didn't answer Richard's
question how much money? Well,you know, the answer is you don't
need any money to start. Yeah, you don't. And I think sometimes

(16:36):
people will use that as a crutchto say I can't do this, I'm
not going to do this, andreally what they're not doing is spending the
time that they need to put intoit to make it happen. But I
think you can start without a lotof money. I think there's a traditional
way that venture capital has worked whereyou do a seed round, you do
a series a round, a Bround, a seed round, you go

(16:57):
do an IPO, and depending onwhat's happening in the market, that whole
system gets out of whack. Sotoday that system is broken because the public
markets are closed and so people areslowing down their investments. They're being much
more cautious there. The valuations aredown, so you know, I think

(17:18):
you always want to have your ownfuture in your own hands, and the
way to do that is to startwith as little money as possible. Often
the first money in is called friendsand family round, and that's because you're
using a combination of friends and familyand maybe credit cards, but in order
to even get something off the ground. So you're not a computer programmer,

(17:40):
but you have the software that helpsyou catalog recipes or something like that.
You need like a minimum amount likefive or ten thousand dollars right to get
started, or can you really especiallyif you don't know how to program,
you have to at least hire somebodyor often that's true, Yes, that
you will need something. I thinkthat's where a co founder can be really
valuable. Combinator, which is oneof the biggest venture capital firms out there

(18:03):
that seeds early stage companies, hassomething online called the co Founder Finder or
something. I don't know if that'sthe name of it, but they'll let
you kind of say, hey,I'm working on this idea, and they'll
match people together to say, oh, well, you're the business person,
you understand recipes, you care aboutthat, but you're not a coder.
Well, here's a coder who's lookingfor an idea to be working on,

(18:27):
and you should be partners. Sothat's another way to think about it,
is you need somebody to complement yourskill set. You know what I find
hard about that, Michael, It'sbeen hard to find people who understand the
vision I have for Blue Streak,or even understand what I'm trying to do,
even though I think It's not rocketscience what I'm trying to do,
But I really think if you geta co founder, they have to share
your vision right one hundred percent.The worst thing I've seen with early stage

(18:51):
companies has been where there's a conflictbetween co founders and especially if you don't
structure your company well or well.And that's why our early stage investors will
insist on vesting stock even for founders. You have to really think about those
issues in structure and the deal.Those are some of the challenges early on

(19:12):
with co founders. Michael Hoffman,founder of a software company called Gathered Voices,
Passage to Profit with Richard and ElizabethGerhart. We're going to take another
break and we'll be back right afterthis. Hi. I Lisa ask LEAs
the Inventress founder, CEO, andpresident of Inventing a to Z. I've
been inventing products for over thirty eightyears, hundreds of products later and dozens

(19:36):
of patents. I help people developproducts and put them on the market from
concept to fruition. I bring themto some of the top shopping networks in
the world QBC, HSN, E, Vineline and retail stores. Have you
ever set to yourself someone should inventthat thing. Well, I say,
why not make it you? Ifyou want to know how to develop a

(19:57):
product from concept to fruition right way, contact me Lisa Askles, the Inventress.
Go to inventing atoz dot com Inventingat z dot com. Email me
Lisa at inventing atz dot com.Treat yourself to a day shop full of
networking, education, music, shoppingand fun. Go to my website inventing

(20:18):
atoz dot com. Passage to Profitcontinues with Richard and Elizabeth Gearhard time for
Powermove. So Kenya so excited aboutPowermove. We're gonna be talking about Peter
Kid Chocolate Quinlan. He is aworld champion boxer, he's a fitness trainer,
he's a music artist, and he'sa man of faith. And he
was recently on my Powermove podcast wherehe's shared his story about faith and perseverance

(20:44):
and how he's leveraging boxing and wellnessas a form of ministry to get the
gospel of Jesus Christ out to themasses. So he has a great story.
So listen to Powermove. We certainlywill. That sounds like an odd
combination boxing and faith, but maythere's a way that he makes them work
together. He does, he does. He actually has a great story teaching
people about God in a non religiousway, which I think we all need

(21:08):
to have a good experience with.Right. God is not here to beat
us up. He's here to loveus. Couldn't agree more. And Elizabeth
Blue Streak Directory first. As youknow, Michael Hoffman has created this incredible
software that has made it possible forme to scale and we're still trying to
integrate it into the website. AndMichael and I've had a little bit of
discussion about that today, but wecan talk about a little bit more.

(21:30):
Pretty excited. I do have alanding page now, so if you go
to Blue Streak Directory dot com,you will see the design elements of the
site on the landing page and youcan get a hold of me and I
have Michael software, so we canstart shooting videos right now. We just
can't put them on the website yet, so that is very cool. And
also with Michael's software, even thoughyou should shoot the videos with his software
because it helps you get them right, you can still upload other videos that

(21:52):
you have, So for something likeBlue Streak, if you have something that
you did on YouTube, or somewhereelse that's a thirty second pitch video.
I can still put it on andget the branding on there and everything,
so very versatile, useful software.And then my other project right now Clint's
laughing. I don't know if youknow what this project is. Is the
Jersey Pod Cats podcast that I dowith my co host Danielle Woolley. I

(22:15):
know all about that project. Ilove it. So Danielle and I talk
to people about their cats. Thatis still a lot of fun. Anybody
that loves cats, get a holdof me and you can come on the
Cat Podcast and we'll talk about yourcats. That sounds great. So now
I get to introduce Clint Arthur.So it is Clint's turn. He has

(22:37):
Clint Arthur dot tv. If youwant to find out how you can become
a celebrity entrepreneur. But Clint tellus all about what you're doing. Well,
it's really the opposite of what Michaelwas talking about, because what Michael
was talking about is the destruction ofcoaches. There are a lot of people
who coach people on how to dovideos. And what I do is I

(22:57):
protect the coach because if you arenot somebody special, if you're not a
person that people are excited to paya lot of money to, then you're
going to lose your job. You'regoing to lose your clients. I coach
people through making videos, and theyare excited to come to my villa and
Acapulco and learn how to do itand pay me a lot of money for
the privilege of coaching with me.And the only reason I can do that

(23:19):
is because I've done one hundred andthirty five TV appearances on every show from
The Today Show to CNN, BBC, Sky News. I've shared the stage
with Martha Stewart and Iced Tea andDoctor Oz and five presidents in the United
States, and I've built what Icall a celebrity positioned brand for my own
personal work. I think if youare in the coaching industry, if you

(23:42):
want to make money by teaching otherpeople what you know or how to do
stuff, serving them with what youknow, like the way you guys do,
it's more important than ever to beinvesting time and money in your personal
brand. I do want to say, though I've listened to Richard on phone
calls, do it's not all fluffingfun. It's tough, Loveti heart.

(24:08):
I think celebrity comes naturally for somepeople, but everybody who wants to get
there has to work at it.It's not just something you fall off the
turn up truck and you know howto do. There's a lot to learn.
There is a lot to learn.I mean, even a guy like
Kevin Hart. I've listened to hisbook a couple of times on audio.
He made four tours of every comedyclub in America before he finally broke through

(24:30):
and became the Kevin Hart that weknow today. It's a process. Celebrities
are built, not born. Itused to be in the old days that
celebrities were built by the movie studiosto promote their films and to add value
to their stable of stars that theyhad invested in. Today, being a
celebrity in the eyes of clients andprospects, which is completely different than being

(24:52):
famous. I'm not talking about beingfamous. I'm never going to be George
Clooney. I'm never going to beable to help somebody to beat Kim Kardashi
and that's eightning in a bottle.But you don't have to be I mean,
most people, or a lot ofpeople think that Tony Robbins is famous.
I'm going to become famous one dayfor saying that Tony Robbins is not
famous because he's not famous, right. I remember the videos that you had

(25:14):
where you went and you interviewed peoplewho worked in Starbucks or different places.
How many people in this room knowto who Tony Robbins is? Raise your
hands? Do you know? Sothere are people in this room who don't
know. And this is a specificallyeducated room. This is a lot of
people in this room or Tony Robbinstarget market, but they don't know who
he is. And that's my wholepoint. You would think everybody knows who

(25:36):
he is because everybody raise your hand. If you know who George Clooney is,
everybody's raising their hand for that.See what I mean. He's famous,
Tony Robbins is not. And that'swhy Tony Robbins Show went off the
air after six episodes because he's notfamous. He's not a household name,
right. And I'm not trying tomake people famous. You can't do that.
But in today's day and age,it used to be if you wanted

(25:56):
to go on TV, you hadto have a book published by Penguin,
you say, or random House youdon't need that anymore. I've been on
TV many times for my self publishedself illustrated children's book, which I publish
on Amazon Prints on demand, andthere's no lower animal in the publishing industry
than a self published self illustrated children'sbook. It's a pure vanity project.
But I've been on TV in Bostonwith it, in Las Vegas, San

(26:18):
Diego, Chicago. Those are somebig markets. So you can make a
real impact as an individual, andreally you need to if you want to
have any chance of competing in theincreasingly democratized world of software as a service.
Okay, Michael, you get yourRebuttal, I totally agree. I

(26:40):
mean, I think that for alot of companies, the people who are
the spokespeople need to have those skillsand need to know how to do the
things that you're teaching them to do. What I also think, though,
is that some variety helps those companiesas well. So getting some of your
customers to speak, getting some ofyour fans, your members and others to

(27:00):
and that's really what we're doing.So I think you're exactly right, and
I want to talk to you abouthow you can help me. You could
have a company like yours without aSteve Jobs, or I could make you
into a smaller version of Steve Jobs, and obviously that would add value to
your company. So the first thingwe do is turtleneck shopping black turtlenecks.
Always wore black. I always wearthe same clothes. I mean, look,

(27:22):
how many times have you seen me, Elizabeth, And I'm always wearing
a blue suit and a white shirtand a pink tie every time. I
do see the overlap though, becauseI have sent Michael's Invite software to very
accomplish business coaches that I know,and I sat down with one woman and
they're kind of like a like,how could you be a business coach if
you can't do a video? Yeah, and they need video coaching. So

(27:45):
the person has to have the skillsbefore they can use Michael's project right now,
or have the confidence to some degree. Right If a person invests a
lot of money in something, thenthey're going to be paying attention to what
they're doing. They're really going toget more out of it then if they
just casually, if you get somethingfor free, like some like Harvey McKay,

(28:06):
who was one of my legendary businessidols when I was at the Warton
Business School. I read his bookin nineteen eighty seven, Swim with the
Sharks Without Getting Eaten a live sixyears on the New York Times bestseller list.
Nobody in this room knows who heis, but to me he was
somebody. He gave me a freeflash drive full of content, which I
have never used, never put itin the computer because what you get for

(28:27):
free you don't really care about.But if you pay a lot of money,
then you're really going to demand thatyou get results. And I can
show you many videos of my clientssaying the only reason I became successful is
because I invested twenty five grand inClints coaching. And if I was going
to put that much money into it, I was going to make sure I
was going to get value out ofit. That's really the difference. How

(28:48):
committed are you to having success?And people who pay a coach or a
celebrity a lot of money to learnsomething from them are probably going to get
better results than a person who's justcasually using something for twenty nine dollars or
forty nine dollars a month who doesn'treally care that much about it. Kenya,
win are your thoughts? Yeah?I mean, I work in a
very jaded, superficial business. Imean I'm around celebrities every single day.

(29:14):
And one of the things I'll say, just from what I've observed, is
just because you're famous or your celebritydoesn't necessarily guarantee a return on investment.
Because I know a lot of brokecelebrities, So there's a lot of smoke
and mirrors to this business. Sowhat would you say is the benefit of
working with a celebrity over someone whomay not be a celebrity, but they're
an expert in their field and theylead with more authenticity and influence their prospects

(29:40):
that way. Just because you're acelebrity doesn't mean you're going to make a
lot of money. You need toknow how to make money from being a
celebrity. That's one of the thingsthat I teach. And the problem is
when you find a person who isjust coming from authority or authenticity, is
that they may be the best inthe world. You could be the best
brain surgeony in the whole world.If the person doesn't know about you,

(30:02):
then you're not going to be ableto help them fix their brain. And
that's the real problem and my favoritekind of client is a person who is
a true authority at what they do, a subject matter expert, and they
come to me to get the marketingso that they can be positioned in the
eyes of clients and prospects as acelebrity. That's the way it needs to
work, because now you've got itall. Whereas a person who is a

(30:26):
celebrity who's broke, they don't knowhow to extract the value out of their
positioning, out of their fame,out of their celebrity, and that's the
saddest thing of all. There's alot of people who get hit by lightning
and become somebody in the media.They get all this press, they get
all this opportunity, but they getused by the media, like, for

(30:48):
example, one of my clients,Tanya Brown. She was the youngest sister
of Nicole Brown Simpson. She wason every show in the world, but
she couldn't make any money from itbecause they've just wanted her to come on
to comment on a topic instead ofcoming on their show to talk about what
she wanted to talk about, andso she never was able to capitalize on
her fame or extract the value outof her fame. And instead just got

(31:10):
used by the media for years andyears and years, and that's really sad.
And if you're that kind of celebrity, you should come to me to
find out how do you make moneyfrom being a celebrity, Because that's a
whole separate thing, but super important. What is a celebrity. I think
of celebrity as somebody who's famous.That's not a celebrity, that's a famous
person. A famous person is aperson that everybody knows, like Caitlyn Jenner

(31:33):
or Mike Tyson. Those are namesthat people know who they are. Everybody
knows who they are. But acelebrity is only a celebrity to a target
market or a group. Like inthis room, you're the biggest celebrity in
the room. Is your show,okay, But outside this room, your
celebrity dissipates. The further away fromthis room you get. There's a math

(31:56):
relationship excep when you go back toGearhart Law, and at Gearhart Law,
you're the biggest celebrity there because that'syour show. But celebrity is completely relative
to a group. Celebrity is constrainedto a group, whereas fame is something
that the world knows like Mickey Mouseis famous, Charlie Chaplin is famous even
to this day. Gracho Marx isfamous even to this day. Those are

(32:21):
famous people. So what is thebiggest challenge then for somebody who wants to
learn the techniques of celebrity and leveragethem in the business. How do you
connect the money piece to the celebritypiece. I'll tell you right now.
All the money in celebrity is incoaching and consulting. That's where it all
is. You know, I recentlydid an event with Caeesar Milan. He's

(32:42):
had four raising hand If you knowwho Caesar Milan is not everybody. He's
the dog whisperer. He's had fourshows. He's on his fourth show on
TV. For years and years andyears. You know how he's making his
money coaching people on how to trainyour dog. He does seminars all over
the country and that's where the moneyis on this stuff. You don't make
money by being a celebrity usually unlessyou become famous like Kim Kardashian who gets

(33:07):
paid a million dollars just to showup, or Donald Trump, who got
paid a million dollars just to showup when he was a speaker before he
became a politician. You make moneyas a celebrity when you're not famous by
offering coaching and consulting. And thesecelebrities who aren't making any money, it's
because they don't know anything that peoplewant to know. But if they knew
something, if they could figure outa topic of how to educate people,

(33:30):
then they could make money. That'swhy Kevin Hart is going into the personal
development space. Kevin Hart is coachingpeople. He's like, I'm your coach,
Kevin Hart. He's got a wholeaudio program about that. That's very
smart, because that's really how youmake money. Kevin Hart, he should,
you know, if he hasn't alreadyfigured it out, he should be
having seminars where people are paying twentyfive thousand dollars to be Diamond level attendees

(33:52):
at his seminars for four days.They get to hang out with him a
little bit, they get a picturewith him, they get to ask him
a question something like that. Youcan make millions of dollars like that by
being a coach and consultant, becausethat's where all the money is. I
have a question for you. Soyou know, we went through this whole
period of COVID and the pandemic,and I feel like it was a very

(34:13):
oppressive time for a lot of people, and it didn't matter whether you were
a celebrity or you're a regular person. It like leveled the playing field right
in terms that we were all goingthrough a very strenuous circumstance and situation.
I felt like people kind of pulledback from celebrities being important because they were
dealing with real life problems. Therewas a lot going on economically. I
mean, do you feel like beinga celebrity is still as important in this

(34:37):
day and age now that people havekind of come to a place of just
connecting with real life issues and problems, and that celebrities sometimes come as a
bit of a distraction to take peopleaway from that. Now is the best
time ever to be a celebrity becausecompared to being famous, See, what
you're really saying is that people areless impressed with famous people and more impressed

(35:01):
with people who can communicate authentically.And that's true, and that's why now
is the best time ever to bea celebrity, because I'm not talking about
being famous. I'm just talking aboutusing the techniques that famous people use to
get your message out there, toposition yourself as somebody special in the eyes
of customers and prospects. And whenthey see you give a good video,

(35:22):
or when they see you give agood speech, or hear you on a
podcast or a radio show, they'regoing to investigate you. And what they
find when they investigate you is whatmatters. When they go to your website
or they Google you and they findthat you are somebody as opposed to nobody,
that you're filling up the first fivepages of Google results for your name

(35:44):
like I do, then they havea different opinion about you than if they
were to just go there and there'sgoing to be fifteen different other people with
your name competing for space on Google, or when they get to your website,
there's nothing there on the media page, or there's no thing there.
There's no depth to you. See, being a celebrity means that you have
invested time and money in your marketing, in your video, in your photos,

(36:08):
in your speaking, in your TVappearances, you're podcasting. You have
created a body of work to supporta person being interested in you and believing
that you're somebody exciting and special thatthey should pay a lot of money to.
So now is the best time everto be doing this because you can
really compete against the bigger names betterthan ever. One last question, Clint,

(36:30):
what is the most important thing you'velearned being a celebrity coach? After
I graduated from the Wharton Business School, I chased the Hollywood dream for thirteen
years, which put me behind thewheel of a taxi for many, many,
many years. And you know,I was embarrassed about that for a
long time because all my fraternity brothersbecame millionaires and billionaires on Wall Street and

(36:51):
doing hedge funds and billionaires with ab many of them. And people ask
me if I resent the fact thatI wasted thirteen years. And the answer
to that question is I had tolearn the most important thing in business and
in life, and that is whoyou are is more important than what you
actually do or sell. You couldbe the best brain surgeon in the world,
but if nobody knows who you are, then it doesn't really matter how

(37:15):
good you are. That's the mostimportant thing. Who Clint Arthur. Find
out more about him at Clint Arthurdot tv. Now we are onto another
very interesting cutting edge tech project,Simple and Associates and Transformation Insights with Nathan
Gamble and I'm not even going totry to describe it, but Nathan,

(37:37):
can you describe it in a waywe can all understand? Absolutely? So
I guess by way of introduction,my name is Nathan Gampell and I'm the
founder and CEO of both Simpell andAssociates, which is a global boutique consultancy
and now Transformation Insights, Inc.The company that offers the world's first transformation
management system. So what is atransformation management system? A transformation management system

(38:00):
is designed to turn everyone in thisroom into Captain Sullivan. Do we all
know about the landing on the Hutson. I'm sure we all do. Captain
Salivan, we know, yeah,listen from the Bronx, we say,
Sullivan. We don't mess around overhere anyways. So it's a famous story
because if you look at all theanalyzes, and you look at all the
analytics, it's impossible that this couldhave happened, right, and yet it

(38:24):
did. Why Why is it possiblethat we can have drones that can fly
themselves, cars that can drive themselves, but they're not able to be ubiquitous.
There's something missing the human element today. There is no way to integrate
the human element into technology until now. Katia is the first transformation management system

(38:46):
shameless plug Gearhart Law was a bigpart of our story. Thanks for the
plug, and so we have apatented technology. It's basically the first ever
technology that creates a limitless, universalflow of data enriched with the human element.
Why does that matter Because if machinesdon't know how to work with us,

(39:07):
and we don't know how to workwith machines, then to the point
that was just said, you couldbe the best doctor in the world,
nobody will care. It's not onlyabout celebrity. If I can tweak what
you said, It's about communication andinteraction. And the reality is today there
is no way for technology to interactwith people until now, and that's what
a TMS does. So can yougive us some examples? Yeah? Absolutely,

(39:29):
So the example that everyone wants meto get to is when I explain
how the technology will be used ifsomeone hadn't forbid, had a stroke and
they twitch their eye and the machinewould be able to talk about them or
how is it really possible? Onehundred percent? It is because if you
think about it, without getting tootechnical, as you put it, let's
use the example of the self drivingcar. Self driving car has been around

(39:51):
for years in San Francisco. Whydoesn't it work? It's the human element,
right, So let's go deeper intothe human element. If we look
closer at the data, a machineis more reliable. It works ninety nine
point nine nine nine percent of thetime. And yet the machine, we
all agree, could never do whatCaptain Sullivan did. And the reason is
because self driving cars live in aworld of entropy. They live in a

(40:15):
world of chaos. They live ina world of disorganization where a person could
do something crazy like stand on ahood and the car won't understand that.
Why not because the data doesn't sayit's possible, but because the machine is
not capable of thinking like a human. Creativity is what makes us different.
If you can create an intake enginewhere you're absorbing information and understanding what's human

(40:39):
from what's not, then you canhelp the machine understand what human beings are
looking for. Will it be perfect, No, but it doesn't have to
be. Technologies like Kata, which, like Steve Jobs illustrated with the iPhone,
they exist invisibly. We have aninety five percent plus adoption rate compared
to other SaaS products, which ifthey get ten percent they're probably sales for

(41:00):
We have a ninety five percent plusadoption rate over four years for a simple
reason, as Rebecca, our headof chief customer officer out of Hertzelia Israel,
likes to say, because there isnothing to implement. There is nothing
to implement. It's an invisible,frictionless technology that is designed to enhance,
not replace, and that's what makesit different. So by enhancing, it

(41:21):
doesn't replace the human but helps themcalibrate, calibrate faster, so that events
like Captain Sullivan are not just improbable, but the expectation of what's likely.
How do you go about training amachine to incorporate the human element? Absolutely
so again shameless plug for my forensicgearhart. But to be honest with you,

(41:42):
let me give a more thorough answerto the question of what it takes
to start up a company. ConsideringI did write the code. I invented
a new coding language and wrote thewhole code in my basement and built it
with zero dollars while I was goingto school at night. Over twenty years,
all points we've talked about exactly.Let me tell you what it takes.
It takes grit, it takes determination, and it takes focus. That's

(42:07):
what it takes. There is nodollar and cents, there is no money.
What it takes to tweak a littlebit what you said, my friend,
It takes an idea like inception.An idea is like a germ.
When you have an idea that works, it doesn't matter if you have the
tech. It doesn't matter if youhave all the money in the world.
So also to tweak my other friendaround celebrity, the reality is celebrity means

(42:28):
nothing without substance. It's when celebrityis connected with substance, as you correctly
said, whether that substance is theprocess by which celebrity is successful or the
expertise that's its celebrity knows. It'sthe ability to scale or share that expertise
across the masses that makes someone celebrityand makes them great if they want to

(42:49):
explain, but not everybody does.And that's part of how KTA works.
So right now, one of theuse cases is it's not quite as exciting,
but there's something called T plus one. So now you guys may not
be excited about it, but letme tell you why you should be.
I'll steal a little bit from myfriend before by a show of hands,
who here has stock in the stockmarket? Who here takes it for granted
that when you sell a share ofstock two days later, your cash is

(43:12):
going to be in your bank account. What if I told you that the
SEC and other regulators have decided thatyou're not going to get your cash the
next day as opposed to two dayslater, would you be happy or sad?
Happy? Happy? Yeah, you'dbe happy, right? But what
if I told you that in transformationsciences, That's what I've invented, a
new branch of physics school transformation sciencesand transformation sciences. The change of one

(43:34):
digit, just like Albert Einstein showedus the change of one digit at gravitational
scale going from two to one,the impact across billions, if not trillions,
and in fact, one of theregulators we're working with quintillions of dollars.
It cannot be done without systems,and today we're working with multiple major
banks across Wall Street to deliver thefirst ever T plus one settlement product that

(43:59):
will increase liquidity using artificial intelligence.All the compliance officers who waste all this
money hiring people to come in andsorry not to rag on celebrities, my
man, but you know the celebrityconsultants and whatever, say I have the
best solution gone. It's all goingto be streamlined. And you know where
that saving is going to go inyour pocket because now when you sell that
stock, all those costs are goingto go way down. And that's the

(44:22):
power of technology when it's aligned withthe human element. So break it down
to me, like I'm a fifthgrader. I am a fifth grader.
You don't know me personally. Justgive me a couple of like real time
or real life examples of how peoplecan implement this into their everyday life.

(44:42):
Absolutely. How about we used yourexample of your website. Well, it's
solve that problem right now. Whycan't you get your videos on your website?
Why can't I get the videos ontothe website? Yeah, you said
you have a problem getting video websiteisn't done yet? Because why isn't the
website done yet? I did mywebsite in a day using Squarespace. I
had a quote for twenty five thousand. I did it for free out of
my own bedroom, teaching myself usingYouTube. Why didn't you do the same
if you're an entrepreneur. Good question. I didn't think I was right because

(45:05):
you're relying on technology, right,I'm relying on tech problem. That's the
problem. That's the real life thing. Technology is not going to replace us.
Technology is going to enhance us.So the reason that you don't have
your information on your website is simplybecause you haven't tried. Just try.
Do you know that we shot avideo in my basement with Rebecca, a
professional video. You can see itright now on YouTube on Transformation Insights dot

(45:28):
io and it's gotten tons of hits. We did that for under one hundred
bucks in our basement and it isworld class. We had a meeting with
the global head of one of thebiggest consulting firms in the world. I'm
a kid from the Bronx with nomoney. I didn't get to go to
Warden. I went to school onthe hard streets of the subways of Manhattan,
getting two master's degrees at night,including an Ivy League degree, as
well as attending Oxford A nothing morethan grit and determination and my wife,

(45:52):
my daughter, and the woman yousee right behind me at the end of
the day, that is what ittakes it. Well, it sounds like
you've just had an amazing journey sofar and a lot of accomplishment, and
we are very proud to be withyou today. You know what, without
Gearhart Law and without what you didfor me over the three years, you
know what it really takes to makeit. The people around you, and
Gearhart Law was there when I hadno money and David Pistolski took my call

(46:14):
on a Sunday morning at six amevery Sunday morning until we got a patent
in under a year. Well,that's a nice positive story. Yeah,
yeah, that's a positive story.And that's the power of relationships and that
is the true power of celebrity.It's the ability to connect and communicate in
a way that's focused and that results, and that's what celebrity is about.

(46:35):
To me. That's great, Nathan. We have to take another break,
but thank you very much for sharingyour ideas. Your website is simple and
associates or you have Transformation Insights dotio. Well you're listening to Passage to
Profit with Richard and Elizabeth Gerhart.We'll be back right after this. I'm
Richard Gearhart of Gearhart Law. Wespecialize in patents, trademarks and copyrights.
We love working with entrepreneurs and here'sour client to tell you what it's like

(46:59):
working with do Anya Hi. I'mAnya, the founder of Happy Bond,
and we've been with Gerhard Law forabout six years. They've followed our whole
patent and trademark journey and we're extremelyhappy that we had them at our site,
especially because our product is a petcollagen that has now two patents thanks
to them for the joint of thepats and a new dog food that is

(47:21):
extremely new and has a process thatis protected through their help. We really
have to thank them for guiding usthrough the whole process and as a startup,
made it possible for us to dothat. Thank you, Anya.
So. To learn more about patents, go to learn more about patents dot
com and download our free entrepreneurs guidedepends. That's learn more about patents dot

(47:42):
com page. Passage to Profit.Alicia Morrissey is our program coordinator here on
Passage to Profit and she's also afantastic jazz vocalist. You can scroll to
the bottom of the Passage to Profitshow dot com website and check out her
album You've Got to Hear a sampleof her music. She's fabulous. Long
ago and far away, I dreameda dream Onday, and now the dreams

(48:10):
here beside me. Long skies wereovercast. Now the clouds of past you're
here, lad Jews run up anddown my spine. Laddin's Lamp's night.

(48:34):
The dream I dreamed was not tonight me. Just one look again that
I knew that all for long ago. You passage to prophet and we have
Elizabeth's question, what new software comingup or already here a recent are you

(49:00):
most excited about right now? First? Michael Hoffman with Gather Voices Gather Voices
dot COO. I am super excitedabout Nathan's software. And I mean,
you know this idea, well,you know, there's a lot of hype
around AI, and for me,it's all about being human and the human

(49:22):
element and so the idea that thosethings maybe come together and in what way
that's fascinating to me? Nathan GambleSimple and Associates Transformation Insights dot io.
What new technology or product or anything? Really are you the most excited about
software? Let me explain what Imean by that. Terminator three the movie

(49:43):
said something very profound. It changedSkynet from a robot into software. Think
about that. The rise of sasthe rise of data lakes, the rise
of data aggregation tools. Data isno longer just an idea. Data is
a product. That's really what excitesme. It's soft where it's not hardware.
It's not a device, it's notthis, it's not that. It's
the ability to use software because softwareis ubiquitous. There's internet of things that

(50:08):
can live on different devices and theability of software to integrate and connect data.
Boil boy, that's exciting. ClintArthur with Clint Arthur dot TV.
What new product or software or anythingare you most excited about. First of
all, my wife was the onewho created all the visual effects on Terminator
two. My favorite piece of technologyis upwork. It allows me to simply

(50:35):
easily quickly help people in Pakistan orIndia to make a decent living and help
me to create the magic that Icreate using the software tools that I employ,
which are imperfect and need the helpof humans to be of real use
to society. What a great wayto wrap everything about this whole show into

(51:00):
one final summary. Thank you,Clinton, Kenya Gibson. Well, I'm
excited about your technology. Nathan andI'm excited to see, you know,
how things grow for you, andthat means a lot because the reality is
that's the power the technology has.You see in a system, right,
So this is just interpersonal, right, and we're just having fun and we're
laughing here on a podcast, butin a system which is operating at quantum

(51:22):
scale with factors and data and stufflike that, when you have the human
element, that's what kinetic transformation theproduct is. It's about understanding what is
that goal. As long as wecan figure out what our goal is,
technology can enhance us to get therebetter because it brings along what makes us
best, our spirit. I agree. Excellent. Now, Richard Gearhart with
Gearhart Law, patents, trademarks,copyrights, What are you the most excited

(51:45):
about? I just got something onAmazon and it's a little clicker that you
can use to turn the pages ofyour kindle on your iPhone. So when
I'm working out, I'd like tocast like a book or something onto the
TV set and now instead of havingto touch the screen, I can just
click a button. But I thinkyou have to go next, right,

(52:06):
all right, well, what isyour favorite technology? All of these technologies
today were awesome. What I'm mostlooking forward to as I get older and
hate driving even more than I everdid before. Is I've always really been
looking forward to self driving cars.Really, I want to just having to
ask somebody to drive me. Ijust want to get in a car and

(52:27):
have it take me somewheres. Youhave an almost self driving car, you
have me. You can't. That'swhy we don't have lawyers do technology.
Well, you can't be good ateverything. Anyway, it's time I think
to wrap things up before we go. I'd like to thank the Passage to
Profit team, Noah Fleischmann, ourproducer, Alicia Morrissey, our program director.

(52:52):
Our podcasts can be found tomorrow anywhereyou find your podcast, just look
for the Passage to Profit Show,and don't forget to like us on Facebook,
Instagram and Twitter. And remember,while the information on this program is
believed to be correct, never takea legal step without checking with your legal
professional. First. Gearheart Law ishere for your patent, trademark and copyright

(53:14):
needs and can find us at gureheartlawdot com and contact us for free consultation.
Take care of everybody, Thanks forlistening, and we'll be back next
week. The proceeding was a paidpodcast. iHeartRadio's hosting of this podcast constitutes

(53:36):
neither an endorsement of the products offeredor the ideas expressed