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Banajo Lebinski, the founder of Kosherf S, the largest exhibition of kosher
foods from around the world. They'vebeen around for thirty three years, and
(01:38):
they just announced that the seasing operation. What does it mean for kosher food,
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(06:26):
premier Jewish broadcast on the air sincenineteen eighty one. And now here's your
host and we're back. Minach Lebinskijoins us. He's the founder co founder
of Kosher Fest, which celebrated thirtythree years. He's the editor and put
publisher of Kosher Today, also theCEO of Lubecom, and he has his
finger on the pulse what's happened inJewish commun especially when it comes to kosher
(06:49):
food. So welcome to the program. Thank you for joining us. Well,
thank you very much so, alwaysexciting to be on your show.
Thank boys, love having you,and you also have really you've helped put
kosher on the map because today there'sa trend that so many kosher products,
But thirty three years ago you werepushing the fact that there has to be
more kosher and having companies go andexhibit Kosher Fest. That's what it's all
(07:12):
about. So I know that you'rehere on this progress because the company that
you sold kosher Fest to, DiversifiedMarketing, and they decided to pull the
plug in kosher Fest this week.So first of all, you surprised that
they pulled the plug. No,I was not, because I was in
constant communications with them and I knewthat they were going in a direction that
(07:35):
would ultimately lead to the termination ofcontinuing with kosher Fest. But as far
as I'm concerned, it was kosherFest was a good example in marketing of
a business that closed down because itwas successful because it turned it turned it
over to the community, and thecommunity had taken this to new heights.
(07:59):
And uh, you know, whenI look back at the comparison to way
Kosher was thirty three years ago whenI found it, and there is no
comparison. In my wildest dream,I could not cannot have imagined that we
would reach a level of sophistication andprofessionalism and skill that the kosher food industry
(08:20):
has reached today. Now because thereis my answer question. Because earlier in
the week you sent out a pressrelease really about thirty three years, a
milestone of Kosher Fest, and thenright after that they pulled the plug.
So that's what one of There wasany correlation that you did you know it
was coming this week or you knewit was coming, but but you didn't
(08:41):
think it would be this fast.Oh, well, they had they had
to make a decision. They originallybooked the Meadowlands for November of twenty twenty
three, and we're already approaching June, and quite a few companies were signed
up for the twenty three edition,and they obviously had to let them know
that there wasn't happening. And theyare a very class act company. I've
(09:05):
enjoyed every minute of working with them. They appreciated the kosher food industry and
went out of their way to makesure that it was a success and invested
in it, and uh, youknow, for for about twenty years they
had a good run. It wasa good show for them. They made
made money. It was a profitableshow. So and it was a great
partnership they were. They were theproducers. I was the co producer.
(09:28):
They allowed me and actually asked meto be the face of the show.
UM and UM. Yeah. Youknow, when I take a look at
the fifty eight or so independent Koshasupermarkets today that are over ten thousand square
feet, When I look at theexplosion of kosher restaurants all over the world,
(09:50):
the travel business, maybe sixty orseventy kosher cookbooks that were published in
the last twenty twenty years or so. UM, what happened in social media,
the explosion of kosher food in thesocial media the uh, the advent
of a whole new group of foodiesthat that that became Kosha food people.
(10:15):
The tens of thousands of products thatwere certified Kosha during that period. UH.
The women's job that the Kashus organizationsdid in keeping up with the with
these culture and making sure that everythingwas up to standard. The fact that
it became so popular all over theworld. I mean, we have Kasha
today in Dubai and Kasha catering inthe White House. I think Saudi Arabia
(10:37):
is about to have if they don'thave it already. Well, there are
products that are manufactured in in SaudiArabia. We had in Kosher Fest,
we had exhibitors from over thirty fivecountries in two thousand and nineteen, including
from the United Arab Emirates and theUkraine at that time. So there's nothing
(10:58):
to say but to say congratulate thefor thirty three years this happened. And
you know, I look forward.I do consulting for a lot of companies
all over the world. I lookforward to continue my involvement and also stay
tuned. I think that we're goingto have another chapter with how the industry
is going to grow. So butand I'm working I've been working on at
(11:18):
all day today yesterday. Well,I'm looking forward to the big announcement.
Can you tease us a little bitmore about what it's going to be.
Well, the teaser is is thatyou know, now the kosher has has
such added value on the mainstream kosherfood community appreciates the value of kosher.
We'll see how they welcome us indifferent different forums. So that that's kind
(11:41):
of where the direction because one thingthat I and this is up your alley,
up your sleeve, is that youtell us when you started thirty three
years or how many products were certifiedkosh or how many certified today? What
does meaning dolerance sense as well?Right? Well, at that time we
created a database from all the consumersagencies. We came to about sixteen thousand
(12:03):
and the value was somewhat in thevicinity of about six hundred six hundred million.
Wow. Wow, So that's alot of money. So let me
ask you those questions. So youhave so many thousands of products that have
certified kosher, but I probably cancount well, maybe more than my two
hands. But very few of themmarket themselves to the kosher consumer. They
(12:26):
just assume if they see ou oran ok or a hof k or stark,
that that's enough. But since theyhave so much of so many of
their competitors we also have Coasher certification, they have to compete for the kosher
consumer like they do for their regularconsumer. But I haven't seen them really
invest or really try to reach thecoasure consumer in a meaningful way that will
(12:46):
help their bottom line even more thanit is by having a kosher symbol.
Well, today they feel very stronglythat their presence on the shelf is so
dominant, particularly because when you havekosher super markets that are that are twenty
five thirty five thousand square feet andthey have room for almost every Kasher certified
product. Like I said to someone, the best, the best coach of
(13:09):
food show you could go to wasto walk into one of the very large
supermarkets. You'll find every certified Kosherproduct there. And the diversity of the
product, like if you want eightbrands of Kasha mayonnaise, there are eight
brands of Kasha mayonnaise. So it'sjust extraordinary. And I remember one year
(13:30):
when somebody wrote an article of thedying herring and the point of the matter
was that herring was no longer acategory, and today herring is a multi
multi million dollar business. That's justone small example. I mean, if
I would go over some fascinating storiesover the thirty three years, I think
(13:54):
it's worthy of a book. Butright now I'm working on a book on
my father. It was chief routby a handovermany from forty five from right
after the war forty five to fiftywas involved with thousands of agunas and relief
efforts and rescue efforts. That periodof forty five to fifty, while the
Holocaust has has been covered, hyou know in great length, that period
(14:18):
has not the the the the reacclamation, the readjustment, just a decision by
the survivors of where they're going tolive, where they're going to go.
I mean agonizing decisions. I sawletters from between husbands and wives when somebody
walked got married in in a concentrationcamp, for example, and then walked
(14:39):
in the street in Germany and seizedtheir first husband, who they had a
letter that he died, and thatbecame a major of nic issue. But
as I said, it's it's allvery fascinated the true story of the exodus.
I found that, you know,while leon Juras kind of kind of
romanticized that the true story of theexodus is that these people were unloaded again
(15:01):
in Germany and ended up in DPcamps and they had to be cared for.
And uh, it's a whole wholestory. So that in itself is
occupying my time right now. Butif I were to do the next book,
the next book would be on thethirty three years. Well, you
have to write a book. Wehave to first write about your fought.
But there's definitely should be a bookabout kosher because there's the growth, and
(15:24):
no question about it, no question. Now there's kosher has grown. It's
a billions of dollars. I thinkeven just going in for pasock, how
many millions of dollars is just apace up businessman going away in the foods
it's also an astronomical number. Yeah, but it's it's really impossible to calculate
because there's so much that goes intoa piece of program. If you add
(15:46):
in the travel, the clothing,the food, the preparation, it's it's
billions of dollars. It's no,no, no, not in the millions.
And it became a major major industry. The travel, the Kosha travel
business in general became an industry wherewhen when when I started, the best
(16:07):
way to travel was to take alongthe tuna fish sandwich or salami sandwich,
and and that's how you had kosherfood. But today there's almost very few
places in the world where Jews travelwhere you're not going to find kosher food.
And look, you know, Ialways have to say it. What
Kabad did essentially created Jewish embassies allover the world. If you think about
(16:30):
it. I call it the landof Kabad with embassies all over the world
and good food because you can't havea kabada without having food with travelers.
Where you're going to get cholla andThailand if not at the Kabad, I
wish with manakaum Labinski. He isthe CEO of Lubacam. He is also
co founder for the last thirty threeyears of Kosha Fest was just announced this
(16:52):
week that they are no more continuingthe collection. I'm not the co founder,
I am the few the founder okay, co producer of Kosha that you
saw nobody still was involved in makingsure everything ran smoothly. Also the editor
publisher of Kosher Today. One overdosecan take a life, but one spray
of nilocsone one friend who is there, one person who knows help is available,
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New Yorkers are dying of overdose thanever before. What you know can save
a life, Help keep your communitysafe by learning about overdose risk and supporting
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(17:40):
and beans. It's good for yourhealth. I use beans instead of meat
and my grandmother's jerk style recipe.And when I'm at work, I get
a tofu vegetable stir fry. Ilike to get a holy vegie hummus rough
for lunch, fresh, frozen,canned or dried. To eat a whole
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(18:02):
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Talk Line with Zev Brenner, America'spremier Jewish broadcast on the year since nineteen
eighty one. And now here's yourhost. I wish with Manachim Lebinski.
He is the CEO of Lubacom,producer of Kosher Fest, and he saw
(21:44):
nobody still was involved in making sureeverything ran smoothly. Also the editor publisher
of Kosher Today. Let me askyou this question. I know people have
been calling, and I know you'vebeen dealing with Kosher Fest. No longer
being around as an entity, andthey may the business decision. They felt
that the market has changed, sothey did no longer going to continue with
the show. Was part of thefactor that you had when you began,
(22:07):
there really was no other kosher food. Yes, you had some place that
did you know, a minor showand Ashore, But now you have two
big kosher food shows coming up justinJune, the low you have Coach Propose,
you have the Jay Food Show.So is that a factor too that
they had more competition and they justthey felt it wasn't worth their wall to
continue because these shows are really focusedon the consumer. Actually Jay Food is
(22:33):
doing one day, is doing tradeas well well one day. You know
I had one year I did boththe trade and the consumer. And it's
a very difficult show to produce.And the reason it's a very difficult show
because even an exhibitor, they godifferently if they go to a consumer show,
and they go differently if they goto a trade show, because when
(22:55):
they go to a consumer show,all they need to bring is food,
food, food and feed people allthe time. When they go to exhibitors,
they have to make the presentation andthe case for it. It's a
whole different show. So how thisis going to pan out, I don't
know. I think that if youtalk about a quality consumer show, I
think Kedem runs an amazing events.They do the Kosher Food and Wine Show
(23:15):
in New York and London and Jerusalemand Miami and Los Angeles. Kedem Keko
actually and their class act and theywere very much behind Kosher Fest to all
these years. And again you knowthey are they are an example of the
children who grew up and moved outof the house and they became independent.
(23:37):
And that's great and that's not abad thing. That is a very good
thing. But the difference would be, and I've gone to almost every one
of the Kadam's kfwe the Kash ofFood Wine Experienced programs, is that you
have an emphasis on wine, butyou also have food from restaurants where people
can eat. The Kosher Food Showdoesn't really have so many restaurants but products.
(23:59):
And the big thing about Kosher Festthat I enjoyed going to was the
fact that you can see different kindsof products from all over the world,
whether it's uh, candy, snacks, meats, dairy products, and that's
something which k have to be fillsthe void, but not that void of
having all those products. Yeah,but first of all, most of the
people I spoke to who are atthe kfwe to pay the admission fee to
(24:23):
the wines. They feel that that'sweird. It's an education for them.
They taste to get the taste winesfrom all over the world, and Ketam
is deleting importer and producer of Koshawines. Now, the big difference between
what was what is today and whatwas then. When I first produced the
show, my main audience was theKosha buyer at super at the major supermarkets,
(24:48):
at the shop Rights of the world, at the Wegmans of the world.
Now what happened is in the majorcities like New York and New Jersey
when the Kosha independence came that theyalluded to to some extent the effect of
the kasha supermarkets. So many ofthese supermarkets don't even have kosher buyers anymore.
So who are you inviting to theKosher show if there's no kosher buyers?
But but don these big supermarkets likeshop Right for exam have extensive kosher
(25:14):
sections too. They do, Butbut who is the person that is most
interested in seeing what's out there inkosher that used to be the kosher buyer.
They used to be a kas aKosher food Distributors Association, and a
lot of these buyers were members ofthem. So all all the dynamics of
that change. So it's basically thepeople that come to Kosher Fest now are
(25:37):
your restaurants, your food service,your hotels, your caterers, And they
repeat, they keep coming year afteryear, and really what the industry now
needs is kind of like to stepit up to the next level, to
introduce other people in the country towhat kosher result about and the quality and
of the products that they're producing thesedays. Now. Also you have the
(26:02):
Fancy Food Show. The Fancy FoodShow is not a kosher show, however,
and I've gone for many years.They have a variety of kosher products
that really don't see in the storeshells, even some of these big supermar
they have so many products to thecertified kosher. And what I find even
most interesting, so many companies havetold me they're interested in going kosher.
Yeah, but what happens at theseshows, and I've gone to all of
(26:23):
them, the organic show and theplant based shows and all of these shows.
What happens is is that you don'thave a focus on the kosher.
The kosher is kind of an addedvalue thing. So when you like a
product, you say, they said, oh, hey, you know what,
it's kosher as well. The ideais what Kosha Fest did is it
put it put a spotlight on Koshafood. And therefore the person who said,
(26:45):
you know what I want to Iwant to really have a good Kosha
section in my store, was ableto go to Kosha Fest. In fact,
a lot of Kosha food supermarkets toldme that initially when they started,
they had no idea what products tocarry, and only because of kasher Fest
that they really stuck their shelves andto a great extent upgraded to the gourmet
(27:07):
and the better products that they wereseeing from all over the world. So
but but then, as I said, the dynamics from then to today,
it's day and night. If youwere you were to see some of the
pictures of of how the coaching.The big Coach of food companies appeared thirty
three years ago with tabletop exhibits withpipe and drape, no no displays,
(27:30):
uh you know, uh, actuallyserving out of a barrel samples. It's
just incredible. They had no idea, They had no ideas. So you're
talking about children growing up. Thisindustry really grew up from from the bottom
up. Now. I remember thefirst kash of Food show where it was
a consumer show, right there wasthat that was that predated, predated coachher
(27:55):
Fest. That was the Coach ofFood and Jungwish Life Expo, which was
in New York, Chicago, goUm and Miami and Los Angeles, and
it was a consumer show, butit had a whole different focus. And
it was probably as a result ofthose shows that that I that I heard
and I and I realized that theindustry needs to be a trade, it
(28:18):
needs to be to act and belike an industry. And that's that's what
kochha Fest did. Kasha Fest tookit from sort of took it out of
the closet and and may and maybe made it into a major industry.
And so you know it's uh,I say Mazeltov, and you know people
calling me and saying, oh,I'm so said, look I am I
am in a way said because Ienjoyed mingling with the people and being there.
(28:42):
It was you know, part ofmy life all the time. But
I'm not saying to the point thatthe coach of food industry that my kids
grew up and and are and aredoing so well. I'm thrilled I shed
nache with that. Yeah, butyou also have seen in the thirties three
years and you mentioned like the someof the big companies came with just a
(29:03):
no fancy display. And I rememberbeing at the last Kosher fests and you
see the ketams and the Manage Chevissand the male Marts and all the other
you know, a b all thesecompanies have major displays like you would see
a regular trade show, not justthe kosher one. It's so there's been
a sophistication but also been a growth. These companies have grown by leaps and
bounds. So I don't want tomention the name. But one company at
(29:26):
thirty three years ago, I knowthat the total volume of sales didn't even
approach one point five million dollars.That same company that I'm talking about today
is a two hundred and sixty milliondollar company. Wow, you're sure you
don't want to mention the name.People are curious part stay no more,
no no, unless they're looking forinvestors. I'll let you know now,
(29:48):
because the kosher became in fact,you even have some there was even some
sports start to get involved in inthe kosher food, right. I remember
even at the past Kosher Fest youhad Martatlem right right, yeah, formal
basketball All Star. So you havean interest, you have some of the
even the Arab countries that are involved. China has quite a bit of kosher
(30:10):
products that are come. So reallyit's a it's a global village of kosher
foods. And you mentioned the bigsupermarkets. I think one of the biggest
is in is in Panama, theZakai family, which is my Sunlos family.
There was an article in one ofthe Israeli papers about the flying Kosher
and this guy did a survey ofall the airlines in the world, and
(30:32):
I think that of the hundreds andhundreds of airlines, he came up with
a list of about sixteen airlines thatdon't stove of kosha food except for the
domestic airlines here who don't you know, sort peanuts, But other than that,
all wherever you go in the world, and I know people who are
in business who travel in the FarEast and travel they always have kosher food,
(30:53):
and a lot of hotels now haveLook what the Hyatt is doing.
The Hiatt is opening restaurants. Theyhave one in the Bahammas, they have
one in Mexico. They have qualityand beautiful kosher restaurants with great food.
No longer the airline meals that weused to get that they used to warm
up. The chef used to warmup as a favor, so that itself,
(31:14):
and you know what I think wasstill on the ground floor. We're
just going to continue to grow andgrow. The Emirates airlines. I think
they probably served kosher right the airlinecertainly, you know. I know I
flew Turkish airline and the chef cameover to me and he said, if
you want, I can make youa salad with brand new dishes and brand
new knife. He knew all thelaws of kosher better better than than some
(31:37):
of the people that I would expectto know the laws of kosher. Clebinski
has our guests for a little whilelonger. He has put kosher on the
map. Kosher fest as the companyhe founded thirty three years ago, which
just announced that they were not continuingdoing the show. We also they added
to Polish Kosher today CEO of lubicamOne. Overdose can take a life,
but one spray of nalocks on onewho is there, one person who knows
(32:01):
help is available, could save it. Fentanel is making the drugs supply more
dangerous, and more New Yorkers aredying of overdose than ever before. What
you know can save a life.Help keep your communities safe by learning about
overdose risk and supporting access to lifesaving services. Visit NYC dot gov slash
(32:22):
Alcohol and Drugs to learn more.We're the people of the book, So
where's yours? Have you ever wantedto write and publish your own book?
Are you concerned that your family,friends, and colleagues will never know how
you did all the great things inyour life? I'm New York Times best
selling author Michael Levin and books aremy babies. My company Jewish Leaders Books
(32:43):
writes and publishes books by Jewish leaders, people who lead in their companies,
their communities, their synagogues, theirphilanthropies, and their families. We don't
just write the book for you.We can publish your book on Amazon and
provide Simon and Schuster distribution into Barnesand Nobles and even airport bookstores. We're
working with Zev Brenner and talk Lineto bring our unique service to Zev's audience.
(33:06):
Let your stories come to life withJewish Leaders Books. Reach out to
Zev today at two one two sevensix nine one nine two five Extension one
hundred, or email them at ZevBrenner at gmail dot com and we'll see
you on the best seller list.Eating mostly plant foods like fruits, vegetables,
whole grains, and beans, it'sgood for your health. I use
(33:28):
beans instead of meat in my grandmother'sjerk style recipe, and when I'm at
work, I get a tofood vegetablesstir fry. I like to get a
holy veggie hummus rock for lunch,fresh, frozen, canned or dried.
Eat a whole lot more plant foodswhen you can. For free recipes,
resources and food assistants called three oneone or visit NYC dot gov slash nutrition.
(33:54):
Are you interested in hosting your ownradio show and podcast or perhaps a
TV program? Talk Line Oberk canhelp you get on the air from one
hour weekly to twenty four hours aday. Ideal for ethnic, foreign language,
medical, business and religious broadcasting.We also have full time radio stations
for lease, as well as FMHDchannels. For more information, please call
(34:15):
two on two seven six nine two. That's two on two seven six nine
one two five, or email zevRenner at gwail dot com. If you're
on Medicaid, the Essential Plan,or Child Health Plus, these programs will
no longer renew automatically. Here's howto stay covered. Start by updating your
contact information on your health insurance account. Then look for your renewal notice and
(34:39):
respond by your renewal deadline. Forexpert help with renewing your health insurance or
more information, visit NYC dot govslash health, slash health coverage. Hey,
Hey, this is Alan Dershowitz invitingyou to tune into the dirsh Show,
The Dish Show, where we discussthe most important issues of the day.
(35:01):
You know, the Dirt Show.All that's missing is the wits,
and that's what I need you forto provide the wits Monday through Thursday evenings
at eleven pm courtesy of Rumble ontalk line Network dot com and our twenty
four hour listening line at six fourone seven nine three three eight two.
(35:22):
Please join us on The Dirt Showto really get a grasp what's going on
in our world today, and you'llhear it directly from me through my lens,
which you know is always going tobe your lens. So thank you.
This is Idanie Rodriguez, Commissioner ofthe New York City Departments or Transportation
Mayor Eric Allen's and I want toemanu that things happened fast on the street.
(35:45):
When you're driving you're speaking, feelslow, but if you hit someone
easterly. Finally, fast drivers watchout for petitions and cyclists and slowly turns
to less down five miles per hour. Remember speeding ruins lives. Slow down.
You're listening to Talk Line with ZevBrenner, America's premier Jewish broadcast on
(36:07):
the year since nineteen eighty one.And now here's your host. Klebinski has
our guests for a little while longer. He has put Kosher on the map.
Kosher fest as the company he foundedthirty three years ago, which was
announced that they were not continuing doingthe show. We also they added to
publish Kosher Today, CEO of Lubecam. Now one of the areas of growth,
(36:30):
of course, has been kosher travel. But cruises now used to be
that there are companies like Kosha Ricathat dominated the cruise kosher cruise market.
Now what we're seeing is the actualcruises themselves are we're having a kosher kitchen
and really competing with some of thecompanies that existed beforehand that we're catering to
Kosher consumers want to go on acruise, right. I discussed this issue
(36:52):
with one of the marketing directors ofa major cruise line who said that every
research they did is the purport ofJewish travelers goes well beyond the proportion of
the Jewish population and countries. Sothey know that the Jewish Jews liked to
travel. Jewish can't sit very longin one place, as the tourist says,
(37:14):
Vayusu vayaknu, and they're ready toaccommodate them, you know, just
as everybody else has learned. Forexample, you know, one supermarket director
in Kansas City once told me thathe only has wherever he was, he
only believes he has a hundred familiesin the in the community at one Kosher
(37:34):
but he says, these are hundredfamilies for my bringing in the kosher products
that they need. They shop theentire store they're my best customers, and
they're loyal, they keep coming back. So you know that what happened with
Kosher is that kind of again.You know, we may be a minority,
but we know how to exercise ourpower and our certainly consumer power.
(37:55):
And and look, that was ablessing for Kosher. There was a blessing
for Kosh that the community really respondedin a big way. And I think
that community reached the benefit today thatthey have an amazing Kosher world today.
And Jews, like Teet, Let'sface it, they certainly do you know
less. Somebody said to me andsays, I don't understand. I don't
(38:16):
understand what Chavouis is all about.It's a very hard on holiday for people
to understand. He says, Sowhat happened. God gave the Jews the
Torah and then the Jews said,let's celebrate ne cheesecake. But isn't the
cheesecake industry taking off of Jois.I don't know what the numbers are,
but it's from what I'm hearing,it's a tremendous volume of business that takes
(38:37):
place around the show was holiday.Somebody told me that in five years it
grew almost twenty fold. Wow.Wow, just in the cheesecake alone.
Yep. Now, let me askyou this. I met at Kosher Fest,
not this year, but a coupleof years ago somebody from the halala
industry that working together with Kosher isthat a new going to be a future
trend that will be kosher and halalcertification for more and more products. We
(39:00):
thought so ten years ago and fifteenyears ago, and it just didn't happen.
Um Why because it would make sense, wouldn't it. It would,
But but it seems it seems tobe as the Jewish community as the as
the Haredi community grew, they wereonly comfortable with the symbols undershas and they
got confused. Even I know,I know some people don't like all these
(39:22):
different symbols that appear sometimes on aproduct vegan gluten free. You know,
there's a whole bunch of symbols onthe bottom, and they say, I
gotta go looking for the kasher.So from a marketing point and a sales
point, it just makes sense.Just like it makes sense that it made
sense to have a show focused onKosher, it makes sense for the products
to focus of Halal is doing prettywell. On their own. They don't.
They don't need the team up withthe with the Jews in order to
(39:45):
do it. And they have theirown stores and their own communities. But
what happens is in some communities whereMuslims live and there are no halal stores,
they most often shop in a kosherstore, because a kosher market that
you so have promoted over the yearspart of the growth. Yes, you
have committed Jews. What it's inthe hundreds of thousands of Orthodox Jews thatt
(40:08):
buy kosher. But in order tosustain this growth, you also have other
people look for the Kosher's symbol asa means of extra quality control. You
have Muslims that buy kosher because oftheir halal dietary needs. So the Kosher
is the engine, but you haveother parts of the engine that also feed
off the Kosher. Absolutely, andthat's an important growth area for Kosher.
(40:29):
I think kosher is going to grow. And where as you said, every
time that I think that kosher hasplateaued, it kind of shows me that
it not only has it not plateaued, but it hasn't even begune. Now
you said something before about people getconfused with kasher symbols. What I find
not confusing but baffling is that lotsof times I look for a kosher symbol,
(40:52):
sometimes it's so small you have toalmost use a magnifying glass, which
and I don't understand whether they're investingmoney in kosher, but in order to
see the symbol, you gotta reallylook hard to find it. It should
be much bigger. I would saya lot some of the products that I've
seen. That goes back to yourearlier conversation about how the companies don't exercise
(41:14):
their marketing power in order to getthe greater share of the market. So
why suppose it is the niche isin today? Because now niche we have
people who are gluten free and lactosefree, and there's so many different derivations,
so NICHE become more important. I'mjust surprised that they don't really cater
more to the coacher market. Iwould assume they would grow even more if
that were to be the case,right, But you know, so you
(41:36):
have to know the structure of thesecompanies. They have outside marketing agencies,
and sometimes most of them that areadvising them that they don't need the advertising
happen to be Jews themselves. Soit's a complex world out there now.
Every now and then you do seea company that drops the coacher certification.
So I guess in some cases theyfelt it didn't work for them for whatever
(41:59):
reason, they dropped it. Sometimesyou see a large company they have decided
not to continue. I'm sure you'veseen that as well. Yeah, I
say that they drop it not becausethey weren't successful, because they just chose
not to invest into the community.And when they don't invest into the community,
they're not going to get any returns. When you say investment, is
investing is just paying the certification thecertifying agency. No, it means for
(42:22):
them going out and looking for distribution, for them, for them to market
themselves as being kosher, for havinga good relationship with a certification agency that
can help them get into the community. It means actually being active in pursuing
the kosher markets. A lot ofcompanies don't persu they just have the symbol.
I'm going to pick a company whichim does no outreach Goya. Goya
(42:45):
has certified products at a kosher I'mnot sure if they do anything any outreach,
but people buy, they see iton the shelf, they see a
big ou on it, and Iknow I've bought Goya products because I've seen
the big ou. Yeah, becausethe market research has shown that similar products,
that one has Kosher certification and onedoesn't. I know. The study
(43:07):
that I was involved with had todo with pasta. Almost invariably, even
in areas where you don't have verystrong Jewish communities, the product with the
kosher symbol did better. And youknow, look when cores, when cores
when Kosher Course Beer was one ofthe first to put an OU symbol on
the beer. All of a sudden, they started to do great in in
(43:30):
states like Utah, in places whereyou wouldn't expect any Kosher consumers, and
they began to realize, yeah,hey, there is some value to the
symbol. Did bud Lake al kosher? Did Budla al kosher? Look?
I think you know, if it'snot a flavored beer, it's it's here.
There is why I'm saying them becausethey're having problems with market share because
they endorsed the transgender yea, thewhole thing, So maybe they have to
(43:52):
go kosher now to try to increasesales. They got to do something.
They lost as much as I thinktwenty twenty five percent of the market share.
I'm glad I'm not there. Consultant, Well, maybe they needed to
find some other niche because I seemto having difficulty right now. So as
we let you go. So,what do you see is the next component
of future of kosher going forward?Now, well, that's a subject onto
(44:15):
itself, which we will talk aboutat a future time. You know,
we have to also deal with thewhole issue of the demographics of where the
actual kosher consumer is moving and whereshifting and how it's working. Right,
So New York is still the core, but you have the Los Angeles and
Texas and other parts of the countrythat are growing. Yeah, but while
in New York had used to havethe giant share of it, today you
(44:39):
have it's distributed all over the country. Been see the founder of Kosher Fest,
which celebrated thirty three years. Unfortunatelythey diverse. If I come here
has the vested itself of continuing withthe show, But there are other kosher
food shows. To editor Kosher Today, publisher, Kosher Today, CEO of
Lubacam, and he's about to writethe next chapter in Kosher which we hope
(45:01):
you're going to come back to usand give us the next If not the
book, at least the chapter inverse. Absolutely, I thank you for
the opportunity. Thank you. Oneoverdose can take a life, but one
spray of naloxone, one friend whois there, one person who knows help
is available, could save it.Ventanel is making the drugs supply more dangerous,
(45:22):
and more New Yorkers are dying ofoverdose than ever before. What you
know can save a life. Helpkeep your community safe by learning about overdose
risk and supporting access to life savingservices. Visit NYC dot gov slash Alcohol
and Drugs to learn more. I'malways in need of a peaceful start to
the day. As the sun isrising. My Anderson windows warm the room
(45:46):
as I rejuvenate and find my zen. The natural light brings me energy.
I'm a self expressionist Seymour at Andersonself Expressionist dot com. Love the life
you see. Available at Greater Windowsand Doors at thirteen oh two sixtieth Street
in Boroughpark Call them at seven oneeight nine seven two two six two six.
(46:08):
Greater Windows has been serving the communityfor over thirty years. Commercial and
residential accounts welcome online at Greater Windowsdot com. Are you interested in hosting
your own radio show and podcast orperhaps a TV program? Talk line outwork
can help you get on the airfrom one hour weekly to twenty four hours
a day, ideal for ethnic,foreign language, medical, business, and
(46:30):
religious broadcasting. We also have fulltime radio stations for lease, as well
as FMHD channels. For more information, please call two on two seven six
nine one nine two five. That'stwo on two seven six nine one nine
two five, or email zev Rennerat gwail dot com. Income eligibility limits
for the Medicare Savings program have increased. If you make two thousand, two
hundred and sixty dollars a month orless, you may qualify for our Medicare
(46:52):
savings programs. He'll pay for yourpremiums, deductibles, co insurance, and
co payments. Connect with a GetCovered NYC specialist to see if you qualify
for a Medicare savings program. Callthree on one and ask for Get Covered
NYC or visit at nyc dot govslash get covered NYC. We're the people
of the book, So where's yours? Have you ever wanted to write and
(47:13):
publish your own book? Are youconcerned that your family friends and colleagues will
never know how you did all thegreat things in your life. I'm New
York Times best selling author Michael Levinand books are my babies. My company,
Jewish Leaders Books writes and publishes booksby Jewish leaders, people who lead
in their companies, their communities,their synagogues, their philanthropies, and their
(47:35):
families. We don't just write thebook for you. We can publish your
book on Amazon and provide Simon andSchuster distribution into Barnes and Nobles and even
airport bookstores. We're working with ZevBrenner and Talkline to bring our unique service
to Zev's audience. Let your storiescome to life with Jewish Leaders Books.
Reach out to Zev today at twoone two seven six nine one nine two
(47:57):
five Extension one hundred, or emailthem at Zevbrenner at gmail dot com and
we'll see you on the best sellerlist. If you're on Medicaid, the
Essential Plan, or Child Health Plus, these programs will no longer renew automatically.
Here's how to stay covered. Startby updating your contact information on your
(48:19):
health insurance account. Then look foryour renewal notice and respond by your renewal
deadline. For expert help with renewingyour health insurance or more information, visit
NYC dot gov slash health, slashhealth coverage. Eatingmostly plant foods like fruits,
vegetables, whole grains, and beans, it's good for your health.
(48:40):
I use beans instead of meat inmy grandmother's jerk style recipe. And what
I'm at work, I get atofu vegetable stir fry. I like to
get a holy veggie hummus wrapped forlunch, fresh, frozen, canned,
or dried. Eat a whole lotmore plant foods when you can for free
recipe resources and food assistants called threeone one or visit NYC dot gov slash
(49:04):
nutrition. This is Idani Rodriguez,Commissioner of the New York City Department of
Transportation, Mayor Eric Adams, andI want to iman you that things happened
fast on the street. When you'redriving, you're speak and feel slow,
but if you hit someone easterly.Finally, fast drivers watch out for petitions
and cyclists and slowly turns to lessdown five miles per hour. Remember speeding
(49:31):
ruins lives. Slow down. You'relistening to talk Line with Zev Brenner.
America's premier Jewish broadcast on the yearsince nineteen eighty one. And now here's
your host. We're speaking with yourhood to Groshbreak, the CEO of Delarosa.
I know this organization, this foodcompany since your late husband, and
(49:52):
there's always a pleasure to see themat Kosher Fest and other great places.
Too. Good to see your hoodis wonderful to see you as well,
says tell us. What's you everytide? Ella Rosa has so many fine
products from vinegars and grape cereal,which was they're one of the original products.
They're into wine, anything that's healthyand kosher and tasty, right,
that's for sure. We think thatthe people need better choices for what they
(50:15):
eat and what they drink, andto avoid all the chemicals and preservatives and
things that are in everything. Sowe do our best to try to give
you better choices and have the betterthings. Well, that's your model.
No preservatives, no unhealthy ingredients,right, that's what you keep on.
No preservatives, no additives. That'sit. So now if you've won awards
with some of your wines, andI think you've have a new look to
(50:37):
your wines too, right, dude, we're just introducing now they just got
We just got them in the newlabels on the wines, and I mean
it's the same wines and new bottles, new labels, new vintages, of
course, but kind of like acandy collection. So what's new? What
other new products on the horizon orwe have a lot of new products over
(50:58):
here, we'll show them to terroaudience. You have a lot of new
products, but tell us about them. Well, first of all, we
have the grape juice. The redgrape juice now has a sister. The
sister is the white grape juice,right, which we introduced last year and
it did really, really well.The difference between our grape juice and other
peoples is that we use grapes thatare from wine. They're really very tasty.
(51:22):
You have you tried the white one. I've tried the reb and not
the white. So I'm gonna try. Oh, that's the white one,
Okay, I will make a blessingor the Musclelim ray priot goffen very nice.
And so that's the other advantage.We bring grape juice and wine and
we hear a lot of blessings atthis. I thought it was I thought
it was whiskey when I first lookedat it has a beautiful color, right,
So it's actually done very well andwe just got our second ship in
(51:45):
him and we're very happy with it. What is your best selling item?
Delarosa Organic Foods? What's your bestselling item? Wow, that's a really
toughie. And the white balsamic vinegarsells the two manufacturers and it's therefore our
best selling item in consumer goods.They'll probably the glaze and the and the
(52:07):
raspberry vinegar. The glazes are amazing, and you're available on Amazon. You're
available all over. Right, glazesare and the raspberry sell unbelievable on Amazon,
So you would where can people finddelar Rosa products www dot Della Rosa,
d e la Rosa six one threedot com, Amazon and in your
(52:30):
fine local health food and kosher supermarketsAnd if it's tasty and healthy and kosher,
it's ours. The junk gets outbefore the name goes on. It
was a pleasure to see you.I don't know how many years of problem
what could be so many years thatwe've featured Dela Rossa on the air and
they keep growing and growing and growing. These are the glazes we introduced initially
(52:52):
a dark glaze, and then wewere able to get a white glaze that
happens to be kosher for Passover.And the advantage to these things there's no
sugars, there's no additives. Um. When you taste them, they're unbelievable,
it's like that's it. They're clean, they're pure. You can taste
it. You've tasted these right,Yes, I have you a lot of
your products though, yeah, Iknow you do. You know my favorite
(53:14):
wine, of course is the Champagne, the Bubbly, the blue, the
one on one awards as Yeah,cause that's a grape wine. I know
you've always loved that. We haveanother bubbly wine, this one remain real.
We didn't even open it yet.Which one done? Yeah, and
regal it's a dry wine. TheOrchasm is a sweet wine. Yeah.
(53:35):
Keep on keeping up products, keepon training it out, continuous success,
remember Dela Rosa, thank you forjoining us. Thank you so. By
the way, we won a SophieAward this year. Oh for the white
wine, the white grape juice.The white grape juice. Here. If
you every year you win something,well, no, it's quite a thing.
They send you. I mean,it looks like you just won the
Academy Awards. It's this huge goldstature that shows up in a big box
and are grate. I gotta spendWe should. We should do a whole
(53:59):
Awards ceremonial television. We should.I don't know if they've just announced the
winnows yet, have they? Idon't know. We'll find out soon enough.
Thank you for joining us. Thankyou, take care you listening to
you. Talk Line Network Radio America'slongest running Jewish broadcast network, the voice
of the Jewish community. That's allthe time we have for you tonight.
Stay tuned next on this station foryour so saphilist and mind your business.
(54:22):
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(54:43):
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(55:04):
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This is the talk Line Network.I'm Zeph Breunner. Have a wonderful week.
Hey hey, this is Alan Dershowitzinviting you to tune into The Dirst
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(55:27):
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Thank you for tuning in too.Talk Line with Zev Brenner, America's
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Talkline Network dot Com Talkline Network dotCom. Tonight, we'll be spending with
Banajo Lebinski, the founder of Kosherf S, the largest exhibition of kosher
foods from around the world. They'vebeen around for thirty three years, and
(01:38):
they just announced that the seasing operation. What does it mean for kosher food,
for the kasch food industry. Whatis going on in the kosher food
world. We'll discuss that, amongother topics. Because kosher has been growing
steadily and it's continuing to grow.We'll find out what this all means on
our very special broadcast for America's onlyJewish radio programs, a regular broadcast radio
(02:01):
on the internet and internet platforms.We commence we begin right after these messages.
If you're on Medicaid, the EssentialPlan, or Child Health Plus,
these programs will no longer renew automatically. Here's how to stay covered. Start
by updating your contact information on yourhealth insurance account. Then look for your
(02:23):
renewal notice and respond by your renewaldeadline. For expert help with renewing your
health insurance or more information visit NYCdot gov slash health slash health coverage.
We're the people of the book,So where's yours? Have you ever wanted
to write and publish your own book? Are you concerned that your family,
(02:45):
friends, and colleagues will never knowhow you did all the great things in
your life? I'm New York Timesbest selling author Michael Levin and books are
my babies. My company, JewishLeaders Books writes and publishes books by Jewish
Leaders, people who in their companies, their communities, their synagogues, their
philanthropies, and their families. Wedon't just write the book for you.
(03:06):
We can publish your book on Amazonand provide Simon and Schuster distribution into Barnes
and Nobles and even airport bookstores.We're working with Zev Brenner and talk Line
to bring our unique service to Zev'saudience. Let your stories come to life
with Jewish Leaders Books. Reach outto ZEV today at two one two seven
six nine one nine two five Extensionone hundred, or email them at Zev
(03:30):
Brenner at gmail dot com and we'llsee you on the best seller list.
Please welcome the one hundred and tenthMayor of the Great City of New York.
Mayor Eric Adams, one of myfavorite video shows always good speaking with
Ze take care, thank you,mister Mayor. Eating mostly plant foods like
fruits, vegetables, whole grains,and beans, It's good for your health.
(03:52):
I use beans instead of meat inmy grandmother's jerk style recipe, and
when I'm at work, I geta tofu stir fry. I'd like to
get a whole veggie hummus rout forlunch, fresh, frozen, canned,
or dried. To eat a wholelot more plant foods when you can for
free recipes, resources and food assistantscalled three one one or visit NYC dot
(04:14):
gov slash nutrition. Are you lookingto save money on your appliance purchases,
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end of a long day, Iunwind in my den with my favorite book
and an amazing view of my AndersonWindows. Reading is the sun's sets helps
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Seemour at Anderson self Expressionist dot com. Love the life you see available Greater
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Windows and Doors at thirteen oh twosixtieth Street in Borough Park Call them at
seven eight nine seven two two sixtwo six. Greater Windows has been serving
the community for over thirty years.Commercial and residential accounts. Welcome online at
Greater Windows dot com. You're listeningto talk Line with Zev Brenner, America's
(06:26):
premier Jewish broadcast on the air sincenineteen eighty one. And now here's your
host and we're back. Minach Lebinskijoins us. He's the founder co founder
of Kosher Fest, which celebrated thirtythree years. He's the editor and put
publisher of Kosher Today, also theCEO of Lubecom, and he has his
finger on the pulse what's happened inJewish commun especially when it comes to kosher
(06:49):
food. So welcome to the program. Thank you for joining us. Well,
thank you very much so, alwaysexciting to be on your show.
Thank boys, love having you,and you also have really you've helped put
kosher on the map because today there'sa trend that so many kosher products,
But thirty three years ago you werepushing the fact that there has to be
more kosher and having companies go andexhibit Kosher Fest. That's what it's all
(07:12):
about. So I know that you'rehere on this progress because the company that
you sold kosher Fest to, DiversifiedMarketing, and they decided to pull the
plug in kosher Fest this week.So first of all, you surprised that
they pulled the plug. No,I was not, because I was in
constant communications with them and I knewthat they were going in a direction that
(07:35):
would ultimately lead to the termination ofcontinuing with kosher Fest. But as far
as I'm concerned, it was kosherFest was a good example in marketing of
a business that closed down because itwas successful because it turned it turned it
over to the community, and thecommunity had taken this to new heights.
(07:59):
And uh, you know, whenI look back at the comparison to way
Kosher was thirty three years ago whenI found it, and there is no
comparison. In my wildest dream,I could not cannot have imagined that we
would reach a level of sophistication andprofessionalism and skill that the kosher food industry
(08:20):
has reached today. Now because thereis my answer question. Because earlier in
the week you sent out a pressrelease really about thirty three years, a
milestone of Kosher Fest, and thenright after that they pulled the plug.
So that's what one of There wasany correlation that you did you know it
was coming this week or you knewit was coming, but but you didn't
(08:41):
think it would be this fast.Oh, well, they had they had
to make a decision. They originallybooked the Meadowlands for November of twenty twenty
three, and we're already approaching June, and quite a few companies were signed
up for the twenty three edition,and they obviously had to let them know
that there wasn't happening. And theyare a very class act company. I've
(09:05):
enjoyed every minute of working with them. They appreciated the kosher food industry and
went out of their way to makesure that it was a success and invested
in it, and uh, youknow, for for about twenty years they
had a good run. It wasa good show for them. They made
made money. It was a profitableshow. So and it was a great
partnership they were. They were theproducers. I was the co producer.
(09:28):
They allowed me and actually asked meto be the face of the show.
UM and UM. Yeah. Youknow, when I take a look at
the fifty eight or so independent Koshasupermarkets today that are over ten thousand square
feet, When I look at theexplosion of kosher restaurants all over the world,
(09:50):
the travel business, maybe sixty orseventy kosher cookbooks that were published in
the last twenty twenty years or so. UM, what happened in social media,
the explosion of kosher food in thesocial media the uh, the advent
of a whole new group of foodiesthat that that became Kosha food people.
(10:15):
The tens of thousands of products thatwere certified Kosha during that period. UH.
The women's job that the Kashus organizationsdid in keeping up with the with
these culture and making sure that everythingwas up to standard. The fact that
it became so popular all over theworld. I mean, we have Kasha
today in Dubai and Kasha catering inthe White House. I think Saudi Arabia
(10:37):
is about to have if they don'thave it already. Well, there are
products that are manufactured in in SaudiArabia. We had in Kosher Fest,
we had exhibitors from over thirty fivecountries in two thousand and nineteen, including
from the United Arab Emirates and theUkraine at that time. So there's nothing
(10:58):
to say but to say congratulate thefor thirty three years this happened. And
you know, I look forward.I do consulting for a lot of companies
all over the world. I lookforward to continue my involvement and also stay
tuned. I think that we're goingto have another chapter with how the industry
is going to grow. So butand I'm working I've been working on at
(11:18):
all day today yesterday. Well,I'm looking forward to the big announcement.
Can you tease us a little bitmore about what it's going to be.
Well, the teaser is is thatyou know, now the kosher has has
such added value on the mainstream kosherfood community appreciates the value of kosher.
We'll see how they welcome us indifferent different forums. So that that's kind
(11:41):
of where the direction because one thingthat I and this is up your alley,
up your sleeve, is that youtell us when you started thirty three
years or how many products were certifiedkosh or how many certified today? What
does meaning dolerance sense as well?Right? Well, at that time we
created a database from all the consumersagencies. We came to about sixteen thousand
(12:03):
and the value was somewhat in thevicinity of about six hundred six hundred million.
Wow. Wow, So that's alot of money. So let me
ask you those questions. So youhave so many thousands of products that have
certified kosher, but I probably cancount well, maybe more than my two
hands. But very few of themmarket themselves to the kosher consumer. They
(12:26):
just assume if they see ou oran ok or a hof k or stark,
that that's enough. But since theyhave so much of so many of
their competitors we also have Coasher certification, they have to compete for the kosher
consumer like they do for their regularconsumer. But I haven't seen them really
invest or really try to reach thecoasure consumer in a meaningful way that will
(12:46):
help their bottom line even more thanit is by having a kosher symbol.
Well, today they feel very stronglythat their presence on the shelf is so
dominant, particularly because when you havekosher super markets that are that are twenty
five thirty five thousand square feet andthey have room for almost every Kasher certified
product. Like I said to someone, the best, the best coach of
(13:09):
food show you could go to wasto walk into one of the very large
supermarkets. You'll find every certified Kosherproduct there. And the diversity of the
product, like if you want eightbrands of Kasha mayonnaise, there are eight
brands of Kasha mayonnaise. So it'sjust extraordinary. And I remember one year
(13:30):
when somebody wrote an article of thedying herring and the point of the matter
was that herring was no longer acategory, and today herring is a multi
multi million dollar business. That's justone small example. I mean, if
I would go over some fascinating storiesover the thirty three years, I think
(13:54):
it's worthy of a book. Butright now I'm working on a book on
my father. It was chief routby a handovermany from forty five from right
after the war forty five to fiftywas involved with thousands of agunas and relief
efforts and rescue efforts. That periodof forty five to fifty, while the
Holocaust has has been covered, hyou know in great length, that period
(14:18):
has not the the the the reacclamation, the readjustment, just a decision by
the survivors of where they're going tolive, where they're going to go.
I mean agonizing decisions. I sawletters from between husbands and wives when somebody
walked got married in in a concentrationcamp, for example, and then walked
(14:39):
in the street in Germany and seizedtheir first husband, who they had a
letter that he died, and thatbecame a major of nic issue. But
as I said, it's it's allvery fascinated the true story of the exodus.
I found that, you know,while leon Juras kind of kind of
romanticized that the true story of theexodus is that these people were unloaded again
(15:01):
in Germany and ended up in DPcamps and they had to be cared for.
And uh, it's a whole wholestory. So that in itself is
occupying my time right now. Butif I were to do the next book,
the next book would be on thethirty three years. Well, you
have to write a book. Wehave to first write about your fought.
But there's definitely should be a bookabout kosher because there's the growth, and
(15:24):
no question about it, no question. Now there's kosher has grown. It's
a billions of dollars. I thinkeven just going in for pasock, how
many millions of dollars is just apace up businessman going away in the foods
it's also an astronomical number. Yeah, but it's it's really impossible to calculate
because there's so much that goes intoa piece of program. If you add
(15:46):
in the travel, the clothing,the food, the preparation, it's it's
billions of dollars. It's no,no, no, not in the millions.
And it became a major major industry. The travel, the Kosha travel
business in general became an industry wherewhen when when I started, the best
(16:07):
way to travel was to take alongthe tuna fish sandwich or salami sandwich,
and and that's how you had kosherfood. But today there's almost very few
places in the world where Jews travelwhere you're not going to find kosher food.
And look, you know, Ialways have to say it. What
Kabad did essentially created Jewish embassies allover the world. If you think about
(16:30):
it. I call it the landof Kabad with embassies all over the world
and good food because you can't havea kabada without having food with travelers.
Where you're going to get cholla andThailand if not at the Kabad, I
wish with manakaum Labinski. He isthe CEO of Lubacam. He is also
co founder for the last thirty threeyears of Kosha Fest was just announced this
(16:52):
week that they are no more continuingthe collection. I'm not the co founder,
I am the few the founder okay, co producer of Kosha that you
saw nobody still was involved in makingsure everything ran smoothly. Also the editor
publisher of Kosher Today. One overdosecan take a life, but one spray
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(17:15):
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(17:40):
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lot more plant foods when you can. For three recipes, resources and food
(18:02):
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Idani Rodriguez, Commissioner of the NewYork City Department of Transportation, Mayor Eric
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When you're driving, you're speak andfeel slow, but if you hit
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(18:27):
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(19:48):
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three nine eight. Your lawn andfamily will thank you. You're listening to
Talk Line with Zev Brenner, America'spremier Jewish broadcast on the year since nineteen
eighty one. And now here's yourhost. I wish with Manachim Lebinski.
He is the CEO of Lubacom,producer of Kosher Fest, and he saw
(21:44):
nobody still was involved in making sureeverything ran smoothly. Also the editor publisher
of Kosher Today. Let me askyou this question. I know people have
been calling, and I know you'vebeen dealing with Kosher Fest. No longer
being around as an entity, andthey may the business decision. They felt
that the market has changed, sothey did no longer going to continue with
the show. Was part of thefactor that you had when you began,
(22:07):
there really was no other kosher food. Yes, you had some place that
did you know, a minor showand Ashore, But now you have two
big kosher food shows coming up justinJune, the low you have Coach Propose,
you have the Jay Food Show.So is that a factor too that
they had more competition and they justthey felt it wasn't worth their wall to
continue because these shows are really focusedon the consumer. Actually Jay Food is
(22:33):
doing one day, is doing tradeas well well one day. You know
I had one year I did boththe trade and the consumer. And it's
a very difficult show to produce.And the reason it's a very difficult show
because even an exhibitor, they godifferently if they go to a consumer show,
and they go differently if they goto a trade show, because when
(22:55):
they go to a consumer show,all they need to bring is food,
food, food and feed people allthe time. When they go to exhibitors,
they have to make the presentation andthe case for it. It's a
whole different show. So how thisis going to pan out, I don't
know. I think that if youtalk about a quality consumer show, I
think Kedem runs an amazing events.They do the Kosher Food and Wine Show
(23:15):
in New York and London and Jerusalemand Miami and Los Angeles. Kedem Keko
actually and their class act and theywere very much behind Kosher Fest to all
these years. And again you knowthey are they are an example of the
children who grew up and moved outof the house and they became independent.
(23:37):
And that's great and that's not abad thing. That is a very good
thing. But the difference would be, and I've gone to almost every one
of the Kadam's kfwe the Kash ofFood Wine Experienced programs, is that you
have an emphasis on wine, butyou also have food from restaurants where people
can eat. The Kosher Food Showdoesn't really have so many restaurants but products.
(23:59):
And the big thing about Kosher Festthat I enjoyed going to was the
fact that you can see different kindsof products from all over the world,
whether it's uh, candy, snacks, meats, dairy products, and that's
something which k have to be fillsthe void, but not that void of
having all those products. Yeah,but first of all, most of the
people I spoke to who are atthe kfwe to pay the admission fee to
(24:23):
the wines. They feel that that'sweird. It's an education for them.
They taste to get the taste winesfrom all over the world, and Ketam
is deleting importer and producer of Koshawines. Now, the big difference between
what was what is today and whatwas then. When I first produced the
show, my main audience was theKosha buyer at super at the major supermarkets,
(24:48):
at the shop Rights of the world, at the Wegmans of the world.
Now what happened is in the majorcities like New York and New Jersey
when the Kosha independence came that theyalluded to to some extent the effect of
the kasha supermarkets. So many ofthese supermarkets don't even have kosher buyers anymore.
So who are you inviting to theKosher show if there's no kosher buyers?
But but don these big supermarkets likeshop Right for exam have extensive kosher
(25:14):
sections too. They do, Butbut who is the person that is most
interested in seeing what's out there inkosher that used to be the kosher buyer.
They used to be a kas aKosher food Distributors Association, and a
lot of these buyers were members ofthem. So all all the dynamics of
that change. So it's basically thepeople that come to Kosher Fest now are
(25:37):
your restaurants, your food service,your hotels, your caterers, And they
repeat, they keep coming year afteryear, and really what the industry now
needs is kind of like to stepit up to the next level, to
introduce other people in the country towhat kosher result about and the quality and
of the products that they're producing thesedays. Now. Also you have the
(26:02):
Fancy Food Show. The Fancy FoodShow is not a kosher show, however,
and I've gone for many years.They have a variety of kosher products
that really don't see in the storeshells, even some of these big supermar
they have so many products to thecertified kosher. And what I find even
most interesting, so many companies havetold me they're interested in going kosher.
Yeah, but what happens at theseshows, and I've gone to all of
(26:23):
them, the organic show and theplant based shows and all of these shows.
What happens is is that you don'thave a focus on the kosher.
The kosher is kind of an addedvalue thing. So when you like a
product, you say, they said, oh, hey, you know what,
it's kosher as well. The ideais what Kosha Fest did is it
put it put a spotlight on Koshafood. And therefore the person who said,
(26:45):
you know what I want to Iwant to really have a good Kosha
section in my store, was ableto go to Kosha Fest. In fact,
a lot of Kosha food supermarkets toldme that initially when they started,
they had no idea what products tocarry, and only because of kasher Fest
that they really stuck their shelves andto a great extent upgraded to the gourmet
(27:07):
and the better products that they wereseeing from all over the world. So
but but then, as I said, the dynamics from then to today,
it's day and night. If youwere you were to see some of the
pictures of of how the coaching.The big Coach of food companies appeared thirty
three years ago with tabletop exhibits withpipe and drape, no no displays,
(27:30):
uh you know, uh, actuallyserving out of a barrel samples. It's
just incredible. They had no idea, They had no ideas. So you're
talking about children growing up. Thisindustry really grew up from from the bottom
up. Now. I remember thefirst kash of Food show where it was
a consumer show, right there wasthat that was that predated, predated coachher
(27:55):
Fest. That was the Coach ofFood and Jungwish Life Expo, which was
in New York, Chicago, goUm and Miami and Los Angeles, and
it was a consumer show, butit had a whole different focus. And
it was probably as a result ofthose shows that that I that I heard
and I and I realized that theindustry needs to be a trade, it
(28:18):
needs to be to act and belike an industry. And that's that's what
kochha Fest did. Kasha Fest tookit from sort of took it out of
the closet and and may and maybe made it into a major industry.
And so you know it's uh,I say Mazeltov, and you know people
calling me and saying, oh,I'm so said, look I am I
am in a way said because Ienjoyed mingling with the people and being there.
(28:42):
It was you know, part ofmy life all the time. But
I'm not saying to the point thatthe coach of food industry that my kids
grew up and and are and aredoing so well. I'm thrilled I shed
nache with that. Yeah, butyou also have seen in the thirties three
years and you mentioned like the someof the big companies came with just a
(29:03):
no fancy display. And I rememberbeing at the last Kosher fests and you
see the ketams and the Manage Chevissand the male Marts and all the other
you know, a b all thesecompanies have major displays like you would see
a regular trade show, not justthe kosher one. It's so there's been
a sophistication but also been a growth. These companies have grown by leaps and
bounds. So I don't want tomention the name. But one company at
(29:26):
thirty three years ago, I knowthat the total volume of sales didn't even
approach one point five million dollars.That same company that I'm talking about today
is a two hundred and sixty milliondollar company. Wow, you're sure you
don't want to mention the name.People are curious part stay no more,
no no, unless they're looking forinvestors. I'll let you know now,
(29:48):
because the kosher became in fact,you even have some there was even some
sports start to get involved in inthe kosher food, right. I remember
even at the past Kosher Fest youhad Martatlem right right, yeah, formal
basketball All Star. So you havean interest, you have some of the
even the Arab countries that are involved. China has quite a bit of kosher
(30:10):
products that are come. So reallyit's a it's a global village of kosher
foods. And you mentioned the bigsupermarkets. I think one of the biggest
is in is in Panama, theZakai family, which is my Sunlos family.
There was an article in one ofthe Israeli papers about the flying Kosher
and this guy did a survey ofall the airlines in the world, and
(30:32):
I think that of the hundreds andhundreds of airlines, he came up with
a list of about sixteen airlines thatdon't stove of kosha food except for the
domestic airlines here who don't you know, sort peanuts, But other than that,
all wherever you go in the world, and I know people who are
in business who travel in the FarEast and travel they always have kosher food,
(30:53):
and a lot of hotels now haveLook what the Hyatt is doing.
The Hiatt is opening restaurants. Theyhave one in the Bahammas, they have
one in Mexico. They have qualityand beautiful kosher restaurants with great food.
No longer the airline meals that weused to get that they used to warm
up. The chef used to warmup as a favor, so that itself,
(31:14):
and you know what I think wasstill on the ground floor. We're
just going to continue to grow andgrow. The Emirates airlines. I think
they probably served kosher right the airlinecertainly, you know. I know I
flew Turkish airline and the chef cameover to me and he said, if
you want, I can make youa salad with brand new dishes and brand
new knife. He knew all thelaws of kosher better better than than some
(31:37):
of the people that I would expectto know the laws of kosher. Clebinski
has our guests for a little whilelonger. He has put kosher on the
map. Kosher fest as the companyhe founded thirty three years ago, which
just announced that they were not continuingdoing the show. We also they added
to Polish Kosher today CEO of lubicamOne. Overdose can take a life,
but one spray of nalocks on onewho is there, one person who knows
(32:01):
help is available, could save it. Fentanel is making the drugs supply more
dangerous, and more New Yorkers aredying of overdose than ever before. What
you know can save a life.Help keep your communities safe by learning about
overdose risk and supporting access to lifesaving services. Visit NYC dot gov slash
(32:22):
Alcohol and Drugs to learn more.We're the people of the book, So
where's yours? Have you ever wantedto write and publish your own book?
Are you concerned that your family,friends, and colleagues will never know how
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(33:06):
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you on the best seller list.Eating mostly plant foods like fruits, vegetables,
whole grains, and beans, it'sgood for your health. I use
(33:28):
beans instead of meat in my grandmother'sjerk style recipe, and when I'm at
work, I get a tofood vegetablesstir fry. I like to get a
holy veggie hummus rock for lunch,fresh, frozen, canned or dried.
Eat a whole lot more plant foodswhen you can. For free recipes,
resources and food assistants called three oneone or visit NYC dot gov slash nutrition.
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Hey, this is Alan Dershowitz invitingyou to tune into the dirsh Show,
The Dish Show, where we discussthe most important issues of the day.
(35:01):
You know, the Dirt Show.All that's missing is the wits,
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This is Idanie Rodriguez, Commissioner ofthe New York City Departments or Transportation
Mayor Eric Allen's and I want toemanu that things happened fast on the street.
(35:45):
When you're driving you're speaking, feelslow, but if you hit someone
easterly. Finally, fast drivers watchout for petitions and cyclists and slowly turns
to less down five miles per hour. Remember speeding ruins lives. Slow down.
You're listening to Talk Line with ZevBrenner, America's premier Jewish broadcast on
(36:07):
the year since nineteen eighty one.And now here's your host. Klebinski has
our guests for a little while longer. He has put Kosher on the map.
Kosher fest as the company he foundedthirty three years ago, which was
announced that they were not continuing doingthe show. We also they added to
publish Kosher Today, CEO of Lubecam. Now one of the areas of growth,
(36:30):
of course, has been kosher travel. But cruises now used to be
that there are companies like Kosha Ricathat dominated the cruise kosher cruise market.
Now what we're seeing is the actualcruises themselves are we're having a kosher kitchen
and really competing with some of thecompanies that existed beforehand that we're catering to
Kosher consumers want to go on acruise, right. I discussed this issue
(36:52):
with one of the marketing directors ofa major cruise line who said that every
research they did is the purport ofJewish travelers goes well beyond the proportion of
the Jewish population and countries. Sothey know that the Jewish Jews liked to
travel. Jewish can't sit very longin one place, as the tourist says,
(37:14):
Vayusu vayaknu, and they're ready toaccommodate them, you know, just
as everybody else has learned. Forexample, you know, one supermarket director
in Kansas City once told me thathe only has wherever he was, he
only believes he has a hundred familiesin the in the community at one Kosher
(37:34):
but he says, these are hundredfamilies for my bringing in the kosher products
that they need. They shop theentire store they're my best customers, and
they're loyal, they keep coming back. So you know that what happened with
Kosher is that kind of again.You know, we may be a minority,
but we know how to exercise ourpower and our certainly consumer power.
(37:55):
And and look, that was ablessing for Kosher. There was a blessing
for Kosh that the community really respondedin a big way. And I think
that community reached the benefit today thatthey have an amazing Kosher world today.
And Jews, like Teet, Let'sface it, they certainly do you know
less. Somebody said to me andsays, I don't understand. I don't
(38:16):
understand what Chavouis is all about.It's a very hard on holiday for people
to understand. He says, Sowhat happened. God gave the Jews the
Torah and then the Jews said,let's celebrate ne cheesecake. But isn't the
cheesecake industry taking off of Jois.I don't know what the numbers are,
but it's from what I'm hearing,it's a tremendous volume of business that takes
(38:37):
place around the show was holiday.Somebody told me that in five years it
grew almost twenty fold. Wow.Wow, just in the cheesecake alone.
Yep. Now, let me askyou this. I met at Kosher Fest,
not this year, but a coupleof years ago somebody from the halala
industry that working together with Kosher isthat a new going to be a future
trend that will be kosher and halalcertification for more and more products. We
(39:00):
thought so ten years ago and fifteenyears ago, and it just didn't happen.
Um Why because it would make sense, wouldn't it. It would,
But but it seems it seems tobe as the Jewish community as the as
the Haredi community grew, they wereonly comfortable with the symbols undershas and they
got confused. Even I know,I know some people don't like all these
(39:22):
different symbols that appear sometimes on aproduct vegan gluten free. You know,
there's a whole bunch of symbols onthe bottom, and they say, I
gotta go looking for the kasher.So from a marketing point and a sales
point, it just makes sense.Just like it makes sense that it made
sense to have a show focused onKosher, it makes sense for the products
to focus of Halal is doing prettywell. On their own. They don't.
They don't need the team up withthe with the Jews in order to
(39:45):
do it. And they have theirown stores and their own communities. But
what happens is in some communities whereMuslims live and there are no halal stores,
they most often shop in a kosherstore, because a kosher market that
you so have promoted over the yearspart of the growth. Yes, you
have committed Jews. What it's inthe hundreds of thousands of Orthodox Jews thatt
(40:08):
buy kosher. But in order tosustain this growth, you also have other
people look for the Kosher's symbol asa means of extra quality control. You
have Muslims that buy kosher because oftheir halal dietary needs. So the Kosher
is the engine, but you haveother parts of the engine that also feed
off the Kosher. Absolutely, andthat's an important growth area for Kosher.
(40:29):
I think kosher is going to grow. And where as you said, every
time that I think that kosher hasplateaued, it kind of shows me that
it not only has it not plateaued, but it hasn't even begune. Now
you said something before about people getconfused with kasher symbols. What I find
not confusing but baffling is that lotsof times I look for a kosher symbol,
(40:52):
sometimes it's so small you have toalmost use a magnifying glass, which
and I don't understand whether they're investingmoney in kosher, but in order to
see the symbol, you gotta reallylook hard to find it. It should
be much bigger. I would saya lot some of the products that I've
seen. That goes back to yourearlier conversation about how the companies don't exercise
(41:14):
their marketing power in order to getthe greater share of the market. So
why suppose it is the niche isin today? Because now niche we have
people who are gluten free and lactosefree, and there's so many different derivations,
so NICHE become more important. I'mjust surprised that they don't really cater
more to the coacher market. Iwould assume they would grow even more if
that were to be the case,right, But you know, so you
(41:36):
have to know the structure of thesecompanies. They have outside marketing agencies,
and sometimes most of them that areadvising them that they don't need the advertising
happen to be Jews themselves. Soit's a complex world out there now.
Every now and then you do seea company that drops the coacher certification.
So I guess in some cases theyfelt it didn't work for them for whatever
(41:59):
reason, they dropped it. Sometimesyou see a large company they have decided
not to continue. I'm sure you'veseen that as well. Yeah, I
say that they drop it not becausethey weren't successful, because they just chose
not to invest into the community.And when they don't invest into the community,
they're not going to get any returns. When you say investment, is
investing is just paying the certification thecertifying agency. No, it means for
(42:22):
them going out and looking for distribution, for them, for them to market
themselves as being kosher, for havinga good relationship with a certification agency that
can help them get into the community. It means actually being active in pursuing
the kosher markets. A lot ofcompanies don't persu they just have the symbol.
I'm going to pick a company whichim does no outreach Goya. Goya
(42:45):
has certified products at a kosher I'mnot sure if they do anything any outreach,
but people buy, they see iton the shelf, they see a
big ou on it, and Iknow I've bought Goya products because I've seen
the big ou. Yeah, becausethe market research has shown that similar products,
that one has Kosher certification and onedoesn't. I know. The study
(43:07):
that I was involved with had todo with pasta. Almost invariably, even
in areas where you don't have verystrong Jewish communities, the product with the
kosher symbol did better. And youknow, look when cores, when cores
when Kosher Course Beer was one ofthe first to put an OU symbol on
the beer. All of a sudden, they started to do great in in
(43:30):
states like Utah, in places whereyou wouldn't expect any Kosher consumers, and
they began to realize, yeah,hey, there is some value to the
symbol. Did bud Lake al kosher? Did Budla al kosher? Look?
I think you know, if it'snot a flavored beer, it's it's here.
There is why I'm saying them becausethey're having problems with market share because
they endorsed the transgender yea, thewhole thing, So maybe they have to
(43:52):
go kosher now to try to increasesales. They got to do something.
They lost as much as I thinktwenty twenty five percent of the market share.
I'm glad I'm not there. Consultant, Well, maybe they needed to
find some other niche because I seemto having difficulty right now. So as
we let you go. So,what do you see is the next component
of future of kosher going forward?Now, well, that's a subject onto
(44:15):
itself, which we will talk aboutat a future time. You know,
we have to also deal with thewhole issue of the demographics of where the
actual kosher consumer is moving and whereshifting and how it's working. Right,
So New York is still the core, but you have the Los Angeles and
Texas and other parts of the countrythat are growing. Yeah, but while
in New York had used to havethe giant share of it, today you
(44:39):
have it's distributed all over the country. Been see the founder of Kosher Fest,
which celebrated thirty three years. Unfortunatelythey diverse. If I come here
has the vested itself of continuing withthe show, But there are other kosher
food shows. To editor Kosher Today, publisher, Kosher Today, CEO of
Lubacam, and he's about to writethe next chapter in Kosher which we hope
(45:01):
you're going to come back to usand give us the next If not the
book, at least the chapter inverse. Absolutely, I thank you for
the opportunity. Thank you. Oneoverdose can take a life, but one
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(46:08):
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(48:40):
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ruins lives. Slow down. You'relistening to talk Line with Zev Brenner.
America's premier Jewish broadcast on the yearsince nineteen eighty one. And now here's
your host. We're speaking with yourhood to Groshbreak, the CEO of Delarosa.
I know this organization, this foodcompany since your late husband, and
(49:52):
there's always a pleasure to see themat Kosher Fest and other great places.
Too. Good to see your hoodis wonderful to see you as well,
says tell us. What's you everytide? Ella Rosa has so many fine
products from vinegars and grape cereal,which was they're one of the original products.
They're into wine, anything that's healthyand kosher and tasty, right,
that's for sure. We think thatthe people need better choices for what they
(50:15):
eat and what they drink, andto avoid all the chemicals and preservatives and
things that are in everything. Sowe do our best to try to give
you better choices and have the betterthings. Well, that's your model.
No preservatives, no unhealthy ingredients,right, that's what you keep on.
No preservatives, no additives. That'sit. So now if you've won awards
with some of your wines, andI think you've have a new look to
(50:37):
your wines too, right, dude, we're just introducing now they just got
We just got them in the newlabels on the wines, and I mean
it's the same wines and new bottles, new labels, new vintages, of
course, but kind of like acandy collection. So what's new? What
other new products on the horizon orwe have a lot of new products over
(50:58):
here, we'll show them to terroaudience. You have a lot of new
products, but tell us about them. Well, first of all, we
have the grape juice. The redgrape juice now has a sister. The
sister is the white grape juice,right, which we introduced last year and
it did really, really well.The difference between our grape juice and other
peoples is that we use grapes thatare from wine. They're really very tasty.
(51:22):
You have you tried the white one. I've tried the reb and not
the white. So I'm gonna try. Oh, that's the white one,
Okay, I will make a blessingor the Musclelim ray priot goffen very nice.
And so that's the other advantage.We bring grape juice and wine and
we hear a lot of blessings atthis. I thought it was I thought
it was whiskey when I first lookedat it has a beautiful color, right,
So it's actually done very well andwe just got our second ship in
(51:45):
him and we're very happy with it. What is your best selling item?
Delarosa Organic Foods? What's your bestselling item? Wow, that's a really
toughie. And the white balsamic vinegarsells the two manufacturers and it's therefore our
best selling item in consumer goods.They'll probably the glaze and the and the
(52:07):
raspberry vinegar. The glazes are amazing, and you're available on Amazon. You're
available all over. Right, glazesare and the raspberry sell unbelievable on Amazon,
So you would where can people finddelar Rosa products www dot Della Rosa,
d e la Rosa six one threedot com, Amazon and in your
(52:30):
fine local health food and kosher supermarketsAnd if it's tasty and healthy and kosher,
it's ours. The junk gets outbefore the name goes on. It
was a pleasure to see you.I don't know how many years of problem
what could be so many years thatwe've featured Dela Rossa on the air and
they keep growing and growing and growing. These are the glazes we introduced initially
(52:52):
a dark glaze, and then wewere able to get a white glaze that
happens to be kosher for Passover.And the advantage to these things there's no
sugars, there's no additives. Um. When you taste them, they're unbelievable,
it's like that's it. They're clean, they're pure. You can taste
it. You've tasted these right,Yes, I have you a lot of
your products though, yeah, Iknow you do. You know my favorite
(53:14):
wine, of course is the Champagne, the Bubbly, the blue, the
one on one awards as Yeah,cause that's a grape wine. I know
you've always loved that. We haveanother bubbly wine, this one remain real.
We didn't even open it yet.Which one done? Yeah, and
regal it's a dry wine. TheOrchasm is a sweet wine. Yeah.
(53:35):
Keep on keeping up products, keepon training it out, continuous success,
remember Dela Rosa, thank you forjoining us. Thank you so. By
the way, we won a SophieAward this year. Oh for the white
wine, the white grape juice.The white grape juice. Here. If
you every year you win something,well, no, it's quite a thing.
They send you. I mean,it looks like you just won the
Academy Awards. It's this huge goldstature that shows up in a big box
and are grate. I gotta spendWe should. We should do a whole
(53:59):
Awards ceremonial television. We should.I don't know if they've just announced the
winnows yet, have they? Idon't know. We'll find out soon enough.
Thank you for joining us. Thankyou, take care you listening to
you. Talk Line Network Radio America'slongest running Jewish broadcast network, the voice
of the Jewish community. That's allthe time we have for you tonight.
Stay tuned next on this station foryour so saphilist and mind your business.
(54:22):
And we do broadcast twenty five hoursa day. You can catch our schedule
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(54:43):
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(55:04):
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This is the talk Line Network.I'm Zeph Breunner. Have a wonderful week.
Hey hey, this is Alan Dershowitzinviting you to tune into The Dirst
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(55:27):
You know the Dirst Show. Well, that's missing is the wits, and
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Please join us on the Dirt Showto really get a grasp what's going on
(55:51):
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