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February 1, 2024 17 mins
Our Building Black Biz Podcast features Helen Little in conversation with Shadé Mckenzie, founder of Hair Smoothie, hair products with a focus on natural ingredients! In Partnership with @DriveToyota
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(00:01):
Welcome to the Building Black Biz podcast. I'm your host, Helen Little,
and today we are building with ShadeMackenzie. She is the owner of hair
Smoothie. Welcome to the show,and thank you for being here. Thank
you so much for having me,Helen. It's in my honor, honestly,
So tell us a little bit aboutyour business and your business journey and

(00:23):
you well, my name, asyou know, is Shedde Mackenzie. I'm
twenty six years old and I'm fromthe beautiful island of Jamaica. My company
here Smoothie, officially launched to theworld two years ago, but it honestly
started about ten years ago when Idecided to go a natural on my own
and it was like learning to walkall over again, figuring out what works

(00:45):
for myself and I am. I'mfrom a diverse background, so my hair
texture definitely reflects that. And learninghow to incorporate everything that I know growing
up into my products has been anamazing journey and I'm really happy to share
that with the world. We're happyto hear about it, you know.

(01:06):
I'll be honest, I'm one ofthose people who I can talk about hair
all day long. Great me too, So How did you get started with
hair smoothie? Was it your ownpersonal journey as you kind of mentioned,
or was it you wanting to helpother people or combination? How did this
all start? Well? I startedmy hair journey around twenty fifteen, my

(01:29):
natural hair journey around twenty fifteen,and decided took a big top and kind
of embraced my natural hair and learningto love it. You know, is
a process. And in that processI went through a phase of trying multiple
different products, and though a bunchof amazing products are out there, I
couldn't really find a set that wasthe right fit for me. So I
went into my own's kitchen and Istarted to create my own. And while

(01:52):
creating my own, being from abig family, everyone in my household was
my guinea pig, so my grandmother, my cousins, everybody played a part
and trying my products. And mygrandmother was struggling with hair loss at the
time, and she is Indian,so her hair is completely different from mine,
but she needed something, So Imade things that worked for both our

(02:14):
hairtimes, mine being a lot morecurly and coily and thick and hers being
so straight, and she doesn't likeheavy products. On her hair. So
it's weird finding that balance, butwe did. And then I started to
share with friends and my boss andthey were like, Hey, you need
to bottle this and sell it becauseit works amazingly. So I really have
to show gratitude to the people aroundme. My support system really pushed me

(02:38):
in the direction of starting selling myproducts. The brand itself was an idea
that I had come up with prior. It didn't look exactly like this,
but the goal is to create acommunity, a safe space for people to
come and learn about hair and appreciateit and kind of learn to love it
from the ground up. Like Ifeel like that's something I lacked as a

(02:59):
child, especially being from the backgroundthat I am where I didn't always feel
like I fit in on being inthe middle, Like I'm my hair was
too coily over hair or too straightover here. So I really want to
build a space where people can comeand feel beautiful, regardless of how their
hair, texture, looks or face. I can identify, I'm gonna tell

(03:19):
you because I'm from a diverse backgroundas well. And you know, the
interesting thing about my own personal journeyis I have three sisters. Every last
one of our hair is totally different. Yeah. And the thing is yeah,
and interesting thing too is you knowit made me different from everybody else.

(03:44):
I got teased because I had nicehair, and I got teased because
I didn't have nice hair. Soit's like I can identify with this journey
so much. And when it comesto black hair, no two heads are
alike. So absolutely, what aresome of the advantages to your product versus
others on the market, Like yousaid, no two hair taxtyles or hair

(04:10):
textures are the same. So apart of what I promote is I'm not
trying to sell you long hair ina bottle. I'm not giving you the
secret of view agredient that's going tomake your hair completely different texture, because
that's what you desire. I promotehealthy hair, and I spread the notion
that all hair is good hair becauseI grew up, grew up thinking,
hey, your hair had to bedown to your waist length or be of

(04:32):
a certain texture to be considered good. And I am not on that bandwagon
at all. What makes my productsdifferent, I believe is that it is
a lightweight and it gets the jobdone, and they work impeccably together,
but on their own they stand outand they will help you there. I
consider it in addition to your yourregimen, not necessarily something that has to

(04:57):
replace it. That's what I think. I break it here. So tell
us about the products and your collection. I'm dying, you know. So
I currently have four that are launched, because I have multiple that aren't out
yet. But the four that I'mpromoting at the moment is my hair treatment,
who honestly is the start of theshow based on my audience. Honestly,

(05:18):
it's my first product, my baby. It's grown so much and basically
it's a hair mask. It's ahair treatment, so you put it in
prior to your hair. You letit sit. And I don't know if
everybody shares this journey, but that'ssomething I made for myself, like when
I needed it every Sunday or everywash day. You make it, I
take that middleman out of it.You don't have to make it in your

(05:40):
house if you don't have the timeto do it, I sell it to
you bottled and it's ready to go, and it has everything that you need
to rehabilitate your hair based on whateverhair week you've had. So we all
know that we tend to get caughtup in the sauce in the week,
whether it's extend excessive heat or excessivetension, or whatever it may be that

(06:03):
we've done throughout the week. Thehair treatment just gives you a complete reset.
It locks in that moisture, Itstrengthens your hair, and it's perfect
for all hair types and all hairconditions. So if your hair is permed,
colored, natural, whatever state itis, it's giving you that extra
barrier that we all need regardless.The second product is my moisturizer, and

(06:27):
this moisturizer it's my personal favorite.Everybody else have their own, but it's
my personal favorite because there are someweeks where I don't get to do a
hair treatment, even though I needto wash my hair, I don't have
that extra thirty minutes or that extrahour. And I think the consistency and
based on the product, based onthe ingredients that I incorporate into it,

(06:48):
it kind of gets me through theweek. And it does. It's like
a middle man for me. Youknow, I have an edge character that
I perfected to help with thin inhere specifically because my boss at the time,
she just had a baby and shewas telling me, how you know,
after a given birth, she noticeda lot of changes in her hair

(07:11):
and her edges started to thin.Right, So I went to work and
I did the research on based onwhat was recommended, and I listened to
all the all of our gurus,and I listened to my grandmother's words and
incorporated my heritage and my Jamaican cultureinto my product. And it's a super
food and it's so small and needssuch a little bit, but it's made

(07:31):
for thin in here and bald spots. And honestly, guys, they use
it on their whole head, butI don't know. They're so upset with
that if they use it like Greece, and honestly, I don't blame them.
And my last one that I feelneeds no real introduction is my rejuvenated
oil. It's an oil that Iseek for up to two months on my

(07:56):
blend of herbal, my herbal blend, and then I sallet and I sell
it and you use it to applyto your hair like any other oil.
And yeah, those are my fourproducts my babies. So out of these,
I assume you're using all natural products. What what is what is important
for someone using your product to knowin terms of applying them or storing them

(08:20):
or anything along that line. SoI do use all natural products, and
I try to make sure that I'mgetting them from a place that I know
that they are. They are genuinelynatural products. So right now I source
products that are either grown in Jamaicafor instance, and some of my products

(08:43):
I use Marenga seeds. My granddadgrows it in his backyard. It is
brought here straight from there. Thereis no manufacturer for that. I have
friends that are that have African bodybutter or hair butter for they sell it.

(09:05):
They're distributors, so I know whereit's coming from. It's coming from
a family friend, or I knowthe person that packaged it. So those
are things I kind of look forwhen I'm incorporating it to make sure that
they're genuinely good and they're genuinely goodfor your hair and their high quality.
And yeah, I'm trying to makesure I prioritize those things as I build

(09:26):
and as I grew up, keepingthose center at the center. So you
didn't necessarily grow up deciding I'm goingto start a hair care business. This
kind of came about. When didyou know this is a viable business?
And did it ever occur to you, like, just in case this doesn't
go in the direction I want thatI need to have a backup plan,

(09:50):
or did you go whole hog inbelieving in yourself? So yeah, like
you said, I learned eyes thatthis was not my dream growing up as
a as a child at all.I kind of really did fall into my
lap. And I often talk abouthow one of the reasons I went natural
was because when I came here,one of my cousins was going natural,

(10:13):
like she did the big job.But I thought this girl was insane.
I was like, you know,we had had we had perms, they
weren't super long or anything like you'reyou know here, you're it's like beautiful
and long. But we had thisstraight the the idea of beauty that was
presented to us. But she cutit all off and she went natural,
and I thought, not only isshe crazy, but I thought she was
brave. So that was my firststep that leaped to push forward. And

(10:35):
when I did that, and Istarted to I tend to do whenever I
have a new idea, I tendto go all in and how I think
it should work. And that kindof played a part, a beneficial part.
I think in this journey. Sowhen it did present itself in front
of my lap, I already havea job, a full time job.
I'm a baker's assistant, so Ido have an other part that's I guess,

(11:01):
my safety net. But right now, this year twenty twenty four is
the year that I'm diving all into hear somebothie and trying to get to
that next level and trying to makeit something that I see in my head
and I can envision. I wantto see it in the world. I
think it's a great addition to thehair community. I'm so excited for you,
I really really am. So youkind of laid out some of your

(11:22):
plans for hair Smoothie. What doyou see down the line maybe in a
year or three or five. Areyou thinking expansion, more products or a
different type of marketing. Tell usa little bit about what your vision is
for the future for your company.Absolutely, okay, So actually in a
year, I do have my yearplan and my five year plan. Like

(11:43):
I don't know most overbearing people,I don't know. So in the year,
like I said, I'm working oncreating a community, like a networking
space for people to come and feelcomfortable in all things here, and I'm
working in the next months to launcha called Caribbean Soil, which will really
emulate my Caribbean heritage alongside hair products. So basically I plan to work with

(12:07):
nonprofits, artists and other local peoplefrom America and with Caribbean descent merging together
to create a product that will giveyou a dual experience. So not only
will you get a hair product thatrepresents your country, because I do aim

(12:30):
to target all Caribbean countries, butyou will also get to learn about their
heritage and about what it's like there. So when you open it, you
should smell home, and I thinkthat will create a lot of conversations.
I also have a blog called theBlended Blog that I've just I recently started.
I started in December. But theaim of that blog is to talk

(12:50):
about hard topics that we kind ofhave in our community, Black community,
Caribbean community when it comes to hair, when it comes to what we do
acceptable and kind of like changing thatstatus quo cool. Obviously, I know
I can't do it myself, butI want to do my part. I
do also intend on dropping kids linesskids kids specific line by the end of

(13:11):
by the end of summer if allgoes well, And like I said,
I'm going all in. So marketingright now for me is looking for all
avenues that I can get in frontof different audiences, different diasporas and spread
the world so that everybody knows whoHairsmoothie is and what we're about. I
like how to use the word heritagea cute little bit of a pun there.

(13:37):
So where do people find your products? Oh? So you can find
my products online? I have ashopify store. It's called hair Smoothie Products.
Got my shopify dot. You canfind the link in my in my
Instagram bio it's hair dot Smoothie.And we also have a TikTok And like
I said, there's a blog postthat I do. Encourage everybody to read

(14:00):
and just interact with me. Itis me and I'm here to speak to
you any questions you have. Idon't claim to have all the answers,
but like my current boss always says, I will find them for you.
So, yeah, I'm here.You reach out to me, you can
DM me. And I'm also willingto work with anyone that's willing to work
with me. And I'm willing tolisten and talk for anybody that's willing to

(14:22):
listen. So, if you hadadvice for someone who is starting a small
business, especially a passion based businesslike what you have, what would you
say to them? Do it?And as I'm saying it to you,
I'm saying it to myself. Doit. If you are passionate about it,

(14:43):
and if you have the support systemthat I have, I hope you
have even a portion of that,do it. Because my thing is my
fear that I think I've had toreally struggle with, is well, I
can't waste two years or waste twoyears, but in two years that time
would have still passed. So ifyou have this time, do it now

(15:03):
and see what's happening. You can't. You won't know unless you try,
So I say do it. Ido your research, know your numbers,
do whatever you feel you need todo to convince yourself, but definitely do
it. I agree. And curiosityand for fun, if you had your
own iHeartRadio station on our app,what artist or songs would you play on

(15:28):
your own radio station? Oh mygod, I know that's like way out
of left field, but I'm okay, that's okay, okay. So Like
I said, I am perman,so I have a bit of a bias
in this sense, but I'm bigon dance hall, Soka clips, so
all of that. I would personallydo anything by Jada Kingdom and if I

(15:54):
had to speak more of a Rand B genre, which is my second
favorite GRAMA. I don't know ifyou guys are aware of the new song
Mooneylong. I think her name ismade for you. She just dropped it
like two weeks ago. I've beenplaying it NonStop for the past two weeks.
Yeah, So I'd play those nonstop, over and over or anything.
Adele guys, Yeah, well,I would certainly listen to your station.

(16:19):
Yeah. Before we go, Iwant everybody to make sure they have
your social media so that they canfind your shop and buy your products because
I know I want to try them. Oh my god, I hope you
do tell me what you think.Okay, So, like I said,
I do have a shopified store andit's Hairsmoothieproducts dot myshopify dot com. That's

(16:41):
the Hair Smoothie Shopified store, andthen our Instagram is hair dot Smoothie and
you can find all the links inmy bio if you want to go directly
there and give us a follow andsay hi. I highly recommend it and
I will be stopping by as well. Nadi, thank you so much for
taking time to be on the BuildingBlackbisz podcast. I mean, I'm so

(17:03):
excited about what you're building. Ilove your passion, your determination, you
know, your your drive to justdo something that's on your heart, whether
you stumbled into it or planned it. I would love to see you succeed
at the highest level. Thank youso much. It's honestly been an honor
for taking it. Thank you somuch for having me, and I hope

(17:25):
to hear from you soon. Ihope you try it. If you do,
let me know what you think.Absolutely all right, that's it.
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