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December 4, 2025 52 mins

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Lisa is joined by Jaron Lukas, the CEO of Yumwoof! to talk about his book, The Canine Cocomega Effect: A Breakthrough to Healing Your Dog's Gut with Super Fat. Jaron is a former investment banker who somehow turned to the light side, Jaron Lukas has been an entrepreneurial executive since 2012 and was recently cited by Fox Business News as a leader they're watching. He's currently the Co-Founder of Yumwoof Natural Pet Food and a strategic advisor to over 15 startup companies. An early innovator in decentralized technologies, Jaron founded blockchain industry leader Coinsetter in 2012, which was acquired by Kraken in 2016. He started his career at J.P. Morgan, went to Rice University, and has been featured in The Wall Street Journal, The Financial Times, Bloomberg, CNBC, TechCrunch and other publications.
Jaron's love of a dog named Sherlock and desire to improve dogs' health and the pet food industry from the inside out led him and two close friends to enter the pet food industry while his personal journey to better health, wellness, and nutrition inspires him to make the world a better place for humans and animals alike.

Here are 5 Benefits of the Cocomega Effect (MANY MORE ARE COVERED IN THE INTERVIEW)

If prescription or holistic diets have not healed your dog—then read The Canine Cocomega Effect by Jaron Lukas. In this book, Lukas offers a new perspective on why these diets fail and presents an alternative path to naturally improve your dog's skin issues, itching, diabetes, diarrhea and inflammation for good. Here are just five of the benefits. Jaron and Lisa talk about many, many more in this interview! 

1. Cocomega Stops Dog Inflammation At Its Source: The Microbiome

2. Cocomega Modulates Dog Gut Health for Longevity

3. Fewer Vet Bills: Cocomega Is The Ultimate Money Saver

4. Cocomega Really Works — And It Is Backed By 162 Clinical Studies 

5. Cocomega May Improve Your Gut Health Too


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