In this episode, guest Denise Mananas shares tips on:
- Telling stories about the people in your business: patients, staff and providers
- Building a community internally and externally
- Sorting out how to meet the needs of your community through social media
- Preparing for negative social media comments by having responses ready
- Broadening your reach to build awareness
- Keeping your night & weekend staff connected to what happens during the day shifts
- Coordinating your marketing efforts through an extensive calendar
- Encouraging employee involvement to boost your marketing content and increase the sense of community
- Updating your marketing mix to reflect where patients can be reached
Get in touch with Denise:
St. John's Riverside Hospital
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