One-Minute Marketer with Mark Mathis

One-Minute Marketer with Mark Mathis

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.

Episodes

July 29, 2021
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
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Mark as Played
In this episode, Mark Mathis talks about keeping the e-commerce exuberance in perspective as you plan for the future.
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Mark as Played
July 22, 2021
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
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Mark as Played
July 15, 2021
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
Share
Mark as Played
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
Share
Mark as Played
Will you be able to listen to broadcast radio in your next car? Listen to find out.
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Mark as Played
In this episode, Mark Mathis talks about internet usage after the pandemic. Is the whole world on the internet? Listen and find out.
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Mark as Played
In this episode, Mark Mathis talks about what consumers really want from advertising.
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Mark as Played
In this episode, Mark Mathis talks about the importance of including video in your content strategy and how a video's length impacts it's effectiveness.
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Mark as Played
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
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Mark as Played
In this episode, Mark Mathis talks about why organizations shouldn’t joke about their brand.
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Mark as Played
In this episode, Mark Mathis talks about why bathroom marketing works and why it’s important to consider the consumer journey, even when they are going potty.
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Mark as Played
In this episode, Mark Mathis talks about how digital is disrupting the car industry.
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Mark as Played
In this episode, Mark Mathis talks about sponsorships, podcasting for internal audiences, verbose billboards, the paradox of power, the $50 no, and why most taglines don't work.
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Mark as Played

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