One-Minute Marketer with Mark Mathis

One-Minute Marketer with Mark Mathis

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.

Episodes

May 7, 2021
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
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Mark as Played
In this episode, Mark Mathis talks about why organizations shouldn’t joke about their brand.
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Mark as Played
In this episode, Mark Mathis talks about why bathroom marketing works and why it’s important to consider the consumer journey, even when they are going potty.
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Mark as Played
In this episode, Mark Mathis talks about how digital is disrupting the car industry.
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Mark as Played
In this episode, Mark Mathis talks about sponsorships, podcasting for internal audiences, verbose billboards, the paradox of power, the $50 no, and why most taglines don't work.
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Mark as Played

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