Episode Transcript
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Speaker 1 (00:00):
Good morning. You're listening to Insight, a show about empowering
our community. I'm Lorraine Balladmorrow. If you are a non
profit organization, you're going to want to know about the
NBC Universal Local Impact Grants. I'm biased. I think Girl
Scouts is one of the best leadership supporting organizations for girls.
We'll be speaking with the CEO of Girl Scouts of
(00:20):
Eastern PA about a very cool event coming up called
Girls' Day, Our World, Our Way. But first we're excited
to highlight an event that's all about economic empowerment and
uplifting local black and minority owned businesses. Joining us is
laur Noel, chair of the Economic Development Committee of the
South Jersey Alumni chapter of Delta Sigma Theta Sorority Incorporated.
(00:45):
She's here to talk about the annual Black and Minority
Business Expo, happening in collaboration with Cherry Hill West and
East High School's African American Culture Clubs. It's a powerful
day of community connection and commerce that you won't want
to many. Thank you for being here with us. Can
you tell us more about your role with Della Sigma
Data and why this expo is so important to the community.
Speaker 2 (01:08):
Absolutely well, first, thank you so very much for the
opportunity to share this great event that we host. I
am the chair of the Economic Development Committee of the
South Jersey, a Lovenly chapter of Delta Sigma Data, so
already incorporate it. We try and bring out different opportunities
for businesses and actually to educate even our members as
(01:32):
far as how to empower themselves on the economic front.
But what I would love to be able to do
today is to share with your listeners is that you
know this is going to be a chance to make
a direct impact and to be a part of a
movement encouraging growth, opportunity and empowerment for some of the
underrepresented entrepreneurs in our area. And by coming together, Lorraine,
(01:56):
we can build a future right where our businesses thrive,
regardless of the background or circumstances. So I'm going to
say to everyone mark your calendars for Saturday, April fifth
at eleven o'clock to four and we will be featuring
over sixty vendors of the local businesses and it's going
(02:16):
to be a really exciting event and we hope that
you can come out to visit us and it's going
to happen at Cherry Hill West High School and I'll
say this slowly so everyone can get it on their notes.
They are located at twenty one one Chapel Avenue, Cherry Hill,
New Jersey. Again, that's Saturday, April fifth, eleven to four
(02:39):
and we look forward to you coming out. If you
need any other details, please find us at sjac dst
dot org forward Slash Events. You can find all the
details there if you missed it right here today.
Speaker 1 (02:57):
Why is it especially important right now to invest in
and celebrate black and minority owned businesses.
Speaker 2 (03:03):
Looking at what's happening in the world today, looking at
the DEI. But we are always I guess and not
to discredit DEI because we're always working from that. That
is a fabric of what we were founded on as
an organization. We just want to make sure that we
are highlighting and so that people are keeping in the
(03:26):
forefront are their mind our businesses, to make sure that
we are supporting our local businesses and how that we
can educate and continue to bring the monies into where
we live. And so we want to stay true to
that and how we were founded off of some of
our five point pramatic thrust with Delta Sigma Data is
(03:48):
our economic development, educational development, international awareness, physical mental health,
political awareness, and we try to incorporate those in all
of our events and how we are moving forward. Yeah,
most particularly today, Yeah.
Speaker 1 (04:03):
Especially today. And we know that economic empowerment is part
of the path to social justice. Economic empowerment and support
of black and brown businesses. And this is a great opportunity. Saturday,
April fifth, once again from eleven am to four pm
at Cherry Hill West High School, twenty one oh one
(04:24):
Chapel Avenue, Cherry Hill, New Jersey, over sixty vendors celebrating
black and minority own entrepreneurship and Noel once again, if
we want more information, where do we go?
Speaker 2 (04:35):
You can find more information at sjac dst dot org
for slash events. You not only find our event there
from April fifth, but many of the great events that
our organization is holding throughout the year.
Speaker 1 (04:52):
At a time when we can choose where we shop
and support those who are really like minded, this is
a great opportunity to shop and support at the same time.
Laurie Noel, chair of the Economic Development Committee of the
South Jersey Alumni Chapter of Delta Sigma Theta Sorority, Inc.
Thank you so much.
Speaker 2 (05:11):
Thank you, Lauren and I really appreciate it and have
a blessed day.
Speaker 1 (05:21):
You're listening to Insight. Joining us today is Kim Fredistal,
the CEO of Girl Scouts of Eastern PA. She's here
to talk about something very very exciting, the highly anticipated
Girls' Day, Our World, Our Way that's happening on May
seventeenth at the Pennsylvania Convention Center. This event is designed
(05:44):
to empower and inspire girls in grades K through twelve,
offering a whole day of leadership, creativity, and fun. Kim
will also share insights into the Calling All Girl Bosses
initiative and how Girl Scouts continues to support and uplift
young change makers in our community. So well, Kim, Always
a pleasure and a Girls' Day Our World, Our Way
(06:08):
is a brand new event for Girl Scouts of Eastern PA.
What inspired its creation and what makes it a special
experience for girls in our region.
Speaker 3 (06:16):
Well, first, let me say thank you to you Lorraine
for being such a tremendous role model for our girls
and such a great support of Girl Scouting, and thank
you for having us on your show. We are really
excited about Girls' Day with a z Our World Our Way.
One initially exciting thing is that our girls named it,
and they named it in order to be fun and
(06:37):
attractive to other girls to come see Our World. Our
Way is really talking about how in Girl Scouting girls
are really discovering a strong sense of self and figuring
out what's important to her and connecting with other people,
valuing the power of diversity, and then learning how to
take action to make the changes in their world that
(07:00):
they would like to see. So that's why the name
is particularly fun and powerful. This idea really is the
culmination of a lot of different things and what we
thought was, you know, at Girl Scouts, we have the
unique opportunity to convene girls and to bring together topics
that they care about, to showcase the important work that
(07:21):
our Girl Scouts are already doing to make our world
a better place. So this convention at the Pennsylvania Convention
Center is a day just for them. It's a real
investment in them to provide a special opportunity, not unlike
the PA Women's Conference, you know, where we all go,
ten thousand women go and have just the day of
(07:42):
our lives. This hopefully will be for two thousand girls,
both Girl Scouts and non Girl Scouts to come to celebrate,
to have an exhibit hall that's planned just for them,
to have fun in there and explore a lot of
different things, and to celebrate our Bronze, Silver and Gold
to Work Girl Scouts who have earned these highest awards
(08:02):
in Girl Scouting. These highest awards in Girl Scouting. Really
ask a girl, you know what in your community or
in your ecosystem, your your home, your school, your church
or synagogue, temple, et cetera, your neighborhood would you like
to change? Is there something that you would like to
impact positively? Come up with a take action project, plan
(08:26):
for it, prepare and make it happen in a sustainable way.
We're all be celebrating our Bronze, Silver and Gold to
Work Girl Scouts at this event. People will be able
to peruse those projects and see, like tangibly see the
changes these girls have made just in this last year.
And what's exciting about it is if you ask me, like, well,
what is the impact or you know, what's the outcome
(08:48):
that you would like to see? It's really what isn't
a girl's vision? What does she want to see? And
so the diversity of the projects is really amazing.
Speaker 1 (08:58):
Yeah. Well, under your leadership, there has been a program
that was initiated recently called Calling All Girl Bosses program
that's helping young girls become change makers, as you mentioned,
in their communities, and that is just been an an
incredible success. You've created this in very nurturing environment that
(09:19):
allows girls to actually earn those different awards, the Bronze, Silver,
and Gold awards. Tell us more about this campaign and
some of the standout projects or success stories from this initiative.
Speaker 3 (09:33):
Sure. So, Calling All Girl Bosses is a pilot program
and thanks to our Board of Directors, we were given
a special project budget in order to have this pilot
year and the aim is to serve girls in grades
six through twelfth in the city of Philadelphia. Through this
nine month program, they experience twelve different workshops and the
(09:55):
hope is that either the first year or within the
second or third year, she's earned her silver or Gold award.
Why is this important, Well, we have a lot of
Girl Scouts in the city of Philadelphia, and we have
a lot of Girl Scouts in the surrounding nine counties.
We have a different level of support in the surrounding
counties just based on the volume of people who live
(10:17):
in Philadelphia. So there's thirteen hundred schools in our nine
county footprint, almost six hundred of them are just in
the city. So almost half right of the girl population
in our nine county footprint just lives right in the city.
And when you think about the volunteer support structure that
we have in place, we have a ninety five what
(10:39):
we call service units, are groups of Girl Scouts in
different communities. Twelve of them are in the city. Well,
twelve is nowhere near half of ninety five. So what
we know is that our Girl Scouts and the girls
who live in Philadelphia, just like any girl, wants to
make the world a better place, but she doesn't necessarily
have the skills, or the connections or the sense of
(11:03):
self to feel confident that she has the agency within
herself to make those changes happen. And we know that
a volunteer structure is critically important for a girl to
successfully navigate her Silver and Gold award. So we put
this program together and we developed a curriculum that has
the Philly girl in mind. Also recruited more than forty
(11:28):
volunteers from our neighborhoods in Philadelphia to support this program.
Any given year, Girl Scouts in Eastern Pennsylvania has between
one hundred and fifty and two hundred girls who earned
their Silver Award, and last year only two of them
came from Philadelphia. I would like to say that that's unusual,
but it's not. We have between forty five and sixty
five girls every year who are in their Gold Award
(11:49):
and none of them were from the city of Philadelphia.
Knowing that girls really want to make a difference and
that we're not showing up necessarily with the type of
support that we needed to, we created this program. Two
hundred girls have registered for this program and have been participating.
Seventy percent of them were Girl Scouts before, thirty percent
are brand new. So we're recruiting girls at later ages,
(12:10):
and you know what people might think is possible, So
girls know now, hey, you can join Girl Scouts in
sixth grade, souventh grade, ninth grade, twelfth grade. We have
had seventy four proposals submitted for Silver and Gold Award
projects and twenty of them have already been approved. So
we have I don't even know the math on, like
(12:31):
what does that mean from zero to twenty in one year,
but it's significant, and even if one girl was able
to achieve her silver or Gold award, it would have
made a difference. And our board really said that to us,
hey do this because it matters, and every project matters.
You can imagine the diversity of these projects is significant.
(12:51):
Some girls, when they think about, Okay, you know, what
would I like to change in my neighborhood, they'd like
to help with a lot of retention in their playground
because when it rains in floods, they can't play there
for days. So how can we work on a system
that would help to relieve the playground of that water.
Another Girl Scout is working on a gun violence prevention program,
(13:13):
educating youth in her community about awareness and prevention because
she has been impacted by gun violence in her school.
Those are some of the projects that our Girl Scouts
have come up with.
Speaker 1 (13:26):
Yeah, I have to in the interest of full disclosure,
I am on the board of Girl Scouts, and I
am a lifetime Girl Scout member, But I have to
say that from my perspective and the reason why I've
been so dedicated to Girl Scouts for so many years
is that I truly see that it gives girls possibility
and leadership, and also some great statistics among those women
(13:49):
who are truly leaders, whether they're in the private sector
and the public sector, whether politicians or elected officials or
community leaders, A eighty some plus percent we're Girl Scouts
at one point. So I think that tells you the
proof is in the pudding. The Girl Scouts is truly
a program for girls. It makes a huge, huge difference. Now,
(14:09):
the event that's happening on May seventeenth is open to
not only those who are Girl Scouts, but also those
who are not. Tell us specifically, how can people register
for this program? What do they need to know?
Speaker 3 (14:22):
As you said, the program is on May seventeenth at
the Pennsylvania Convention Center. It'll run from ten am to
five pm. The cost of tickets is thirty five dollars.
The value of a ticket is one hundred and sixty
five dollars. In case you know there's a question wise
it's so expensive, actually, the value of each ticket is
one hundred and sixty five dollars. You can purchase them
(14:43):
on our website wwwgs EP dot org. Backslash Girl with
a Z Day. Obviously, if you go just to GSP
dot org. You can also find Girls Day on our
website or excited to have Tracy Davidson serving as our
Girls Day MC from NBC ten. And we have some
(15:06):
amazing guest speakers, including our National Girl Scouts of the
USA CEO, Montie Barshiakowski is going to be coming down
to participate. We also have Sidney Hope Brown, who is
a Girl Scouts of Eastern Pennsylvania alum and was the
twenty twenty three Northeast Regional Youth Poet Laureate, amongst many
other folks at the event. As I mentioned before, in
(15:28):
the exhibit hall, there's a lot of really fun things
including an indoor skating rink, a build a Bear workshop,
and authors who will be signing books and things like that.
So all kinds of really fun things to explore and
to experience.
Speaker 1 (15:43):
Well, it sounds like an amazing event. And again I
just love Girl Scouts and I think Girl Scouts is
an extraordinary program and if you are a parent of
a girl, or a guardian of a girl, or a
friend of a girl, definitely get them involved because this
is a key to success, tremendous leadership program that truly
empowers girls. Kim freds Dal, the CEO of Girl Scouts
(16:06):
of Eastern PA. What's that website? One more time gs
ep dot org and then for information about the girls
Day our World. That's what she said, slash Girls date
with a Z. So I love it. I think it's
wonderful because you do listen to girls and the feedback
(16:29):
they provide, you know, to be heard is very important.
And that's what's so great about you and your leadership
is that you do listen. And I want to thank
you so much. Kim freds Dal, CEO of Girl Scouts
of Eastern PA.
Speaker 3 (16:39):
Thank you.
Speaker 1 (16:40):
Lorraine Diana Torvallo is director of Community Relations and Communications
for NBC ten, Telemundo sixty two, and NBC Sports Philadelphia.
She plays a key role in strengthening relationships with local
organizations and making sure the station's deep commitment to serving
the greater Philadelphia community is in effect. As the NBC
(17:05):
Universal Local Impact Grants return in twenty twenty five with
over two hundred and twenty seven thousand dollars in funding
for local nonprofits, Diana is here to share insights on
this initiative, how organizations can apply, and the program's long
term impact on the region. So, Diana, really a pleasure
to have you join us for this very impactful initiative.
(17:26):
Can you tell us about the mission behind the NBC
Universal Local Impact Grants and why this program is important
for the community.
Speaker 4 (17:33):
Absolutely, So, the NBC Universal Local Impact Grants, the mission
really is to fund smaller organizations that can make an
impact locally. Basically, our grant support general operations instead of
project based funding, which is actually a welcome approach by
nonprofits because they can use the funds for immediate needs
(17:54):
and they can stay nimble. We hope, through the grant
program to amplify the stories of the work that they're doing,
not just the different organizations now, but previous grant winners
as well, to show how they've used the grants in
the past and how it's helped them further the work
that they do in our local community.
Speaker 1 (18:13):
Yeah, being able to be more flexible about how that
money is spent is absolutely critical for these nonprofits. And
I wonder this has been going on for eight whole years,
which is pretty awesome. How have you seen the program
evolve and what has been the impact that you have
seen on past recipients.
Speaker 4 (18:33):
Each year the Comcast NBC Universal Foundation, which runs the program.
They look at how the program goes and what the
needs are of the nonprofits. We saw a lot of
changes come about after the pandemic, certainly because many nonprofits
had to pivot the way they serve their communities. So
(18:55):
we took that feedback as well to see and that's
part of the reasons than why we decided this grant
funding should be for non restricted funding. A lot of
grants out there are specific for programs, which is fine
and great, but we have seen a lot of great
work and it's really nice to do, not just for
them to get the money, but to really see how
they work in the community. I've had the opportunity and
(19:17):
the pleasure to go out and see the work that
these organizations are doing. For example, one winner from last
year an organization in Delaware County Teachers Teammates. They're very
specific in the Delaware County area, helping teachers so that
they can get the supplies they need for their classrooms.
And it's great because it's very specific to their own needs.
(19:39):
One teacher in one grade might have different needs than
another teacher in another grade, depending on what school they're at.
That's just one example of how they can kind of
use the funds for whether it's for programming, whether it's
for to get additional resources like staff promotion. And we
as a media company also in addition to giving them
the funding, to highlight the work that they're doing by
(20:01):
providing news coverage, news stories both on our newscasts as
well as on our digital platform, so you can see
stories about them, learn more about the work that they're doing,
and it helps raise awareness of these organizations and the
great work that they're doing.
Speaker 1 (20:16):
Yeah, that is so great, Diana, because so often nonprofits
that's the last thing that they do is the marketing
piece of it because they're so mission driven. But in fact,
being able to market themselves and to be better known
to the wider community really benefits them at the end.
And having that kind of exposure from NBC ten and
(20:37):
all of your other digital and on air assets, it's like, Wow,
that's fantastic. You focus on three key areas Youth education
and empowerment, next generation storytellers, and community engagement. Tell us
why you chose these particular areas and what kind of
projects do you hope to see.
Speaker 4 (20:54):
So those three grant categories they're pretty much aligned with
the company that we are are. A lot of it
had to do with feedback from employees from NBC Universal
and just how we work with our communities. So Youth
education and empowerment. These would be in school, community based
programs that equip youth with the tools they need to succeed.
(21:17):
This would include STEM or STEAM education, youth and entrepreneurship.
These programs primarily serve people under the age of twenty four,
so it could be young youth, high school, college aged.
Some examples might be academic enrichment programs, youth development programs, science, tech, engineering,
art or math programs, or camps that year to those areas.
(21:39):
The second category next Generation Storytellers. That's a huge alignment
with our company as a media company. These are programs
that promote access and develop pathways for emerging talent and
youth voices to explore careers in communications, arts, news, sports,
and entertainment. So examples would be arts education, filmmaking training,
(22:04):
storytelling programs, writing camps, things like that, you know, the
future journalists, those type of things, and that's obviously very
aligned with us as a television media station right Our
third category is community Engagement so this would be programs
that help foster community unity by enabling individuals to engage
(22:25):
with and volunteer in their region, so giving back to
their communities. Examples would be citizen engagement programs, volunteering events,
campaigns that respond to community members. Those are the three
main categories that we look at, and we tell organizations
who want to apply they have to fit at least
one of them. If you fit more than one, that's fine.
(22:47):
In the application process, they will be asked to choose one.
So even if their organization works in more than one
of those areas, you just pick one that you figure
would make the most sense. But by no means do
you have to have just one. You know a lot
of them. There's a lot of overlap with these kind
of barriers.
Speaker 1 (23:05):
Right, and I think that even though there are three categories,
it's a wide enough net that you make available so
that a lot of organizations, nonprofits, I think, could find
something that would fit for them. Now, advice, what do
you give nonprofit organizations looking to apply and are there
any common mistakes that applicants should avoid.
Speaker 4 (23:26):
That's a really good question. In addition to being part
of the program with getting organizations to apply. I'm also
part of the review process. I managed the panel, which
you've have been so nice to participate in previous years
as well to where we actually look at the applications.
We get so many great, great organizations, great applications. I
(23:49):
would say, as far as advice, maybe just going into
examples showing how the work that you do really impacts
the local community. We've seen applications where people show metrics
are great. Sometimes, you know, the type of work that
you do might not lend itself to bring metrics, but
testimonials from people who have been assisted or impacted by
(24:14):
the work that they do, how they plan to use
the money, even though it's unrestricted funding, just kind of
an idea of like how can this help you? Like
what do you hope you can get out of it?
And we understand that sometimes those things might change depending
on how the year goes or whatever. You may have
to pivot yourself, but we just kind of want to
(24:34):
see the way organizations are thinking of how this funding
will help them. The more detail they have with those,
the more it helps us to kind of really see
how they tend to use the brants.
Speaker 1 (24:45):
Right, And it's really a great exercise in helping nonprofits
tell their own stories because a lot of times they
may be doing fantastic work, but people need to know
what they're all about and to be able to be
forced in the process of applying to really hone in
and describe yourself and how you're going to use the
money is probably a very excellent exercise, regardless of whether
(25:09):
you get a grant or not. It's something that all
nonprofits should definitely look into. Now. The deadline application is
set for April eleventh, So what are the next steps
for interested nonprofits and how can they make sure that
their application stands out.
Speaker 4 (25:22):
The deadline is Friday, April eleventh. It's actually seven fifty
nine pm of that day, so make sure they have
the everything in by eight pm. They can go online
to Local Impactgrants dot com. That's Localimpact Grants dot com
and the application portal is there. If they've not applied
(25:43):
for this before, they'll be asked to kind of create
a log in and then they'll go in get their
log in credentials and they're able to kind of like
work on the application, maybe save it, go back to
it later, so you don't have to just kind of
like go in and apply it right away. You know,
we have a few weeks for the deadline, but definitely
make sure you have your financials. Like every organization will
(26:05):
need a nine to ninety form to submit. As part
of that, they'll have to select one of the grant
categories as far as which which one makes the most
sense for them, Online is the best way, and there's
also on that website frequently asked questions eligibility requirements. One
of the eligibility requirements is that you know, the organization
does have to be a tax exempt five oh one
(26:27):
C three nonprofit organization and the applying with the organization,
their total expenses must be between one hundred thousand dollars
and one million dollars, and then their total revenue must
be greater than one hundred thousand. The reason for this
is we really want to try to get those smaller
organizations who are doing a lot more impact work in
(26:49):
the community. But a list of all of the eligibility
requirements is on the website Local Impact Grants dot com.
You can also go to our NBC website at meedsten
dot com and find more information there. But yeah, you
can definitely get the online application portal there and all
the eligibility requirements, all like frequently asked questions, and there's
(27:13):
also a contact there so if you have any specific questions,
you can reach out to the foundation for more as well.
Speaker 1 (27:19):
Wow, what a great opportunity for nonprofits to be able
to apply for these unrestricted funds, this grant fund that
you are providing. And again the deadline is April eleventh,
and I would suggest you go right to that website
and start now because I can speak from experience applying
for other types of things like awards and stuff like
(27:40):
that where you have to gather all this information. So
start now just to prime the pump, and then as
you go along in these coming weeks, you're able to
complete the application, but don't wait till the last minute
because there's a lot. It can be a heavy lift,
so you don't want to be there at the last minute,
like at seven fifty five on the eleven then and say,
(28:02):
oh my god, I've got to get that tax exempt
information up there. So Diana, I thank you so much
for everything that you do. As you've mentioned, I've had
the opportunity to take a look at applications in the past,
and I've been so impressed at the variety and the
passion of so many nonprofits that are doing great work,
and so many that I was not even aware of.
(28:24):
And so this is another opportunity for nonprofits to be
better known and to expand their reach by applying for
this grant, which will help them and also get more
visibility through all the digital and on air broadcast support
that NBC ten Telemundo and NBC Sports Philadelphia can provide.
(28:48):
Diana Torvalo, director of Community Relations and Communications for all
those entities I just mentioned talking about this NBC Universal
Local Impact Grant again over two hundred twenty seven thousand
dollars in funding for local nonprofits. Diana, thank you so much.
Speaker 4 (29:05):
Thank you, Loraine.
Speaker 1 (29:06):
You can listen to all of today's interviews by going
to our station website and typing in keyword community. You
can also listen on the iHeartRadio app ye Words Philadelphia
Community Podcast. Follow me on Twitter and Instagram at Lorraine Ballard.
I'm Lorraine Ballard MOREL and I stand for service to
our community and media that empowers. What will you stand for?
(29:27):
You've been listening to Insight and thank you