4-18-24 - 6am - Disney's Star Wars Return on Investment

Episode Transcript

(00:00):
Let's make sure we don't get akamola from the cackle today. Please.
Good morning, Jimmy Sangenberger back infor Michael Brown on this chillier Thursday morning,
and I am just thrilled, notjust to be here with you goobers,
but to be with Dragon again.Good morning, brother, how are

(00:23):
you? Good morning? I liketo how you came in and you're like,
hey, I checked the weather anduh, it was supposed to snow
today, and then I checked theweather five minutes later and it's not.
Yes, well, practically five minuteslater. Last night I looked and it
said forty five degrees and it showedthose snow symbols, you know, those
snowflakes. I'm a millennial, sosaying snowflake gets people going out there a

(00:48):
little bit critten. Trigger. Yes, indeed they get triggered. But let
me say this. It now doesn'tlook like it may snow, but who
knows it is Colorado. But thefact that it is now now forty five
degrees forty six degrees compared to yesterdaywhen it was getting chillier, I was
liking that warm weather. It's abouttime. I mean, yeah, the

(01:11):
sun's coming up earlier, staying uplater. Let's get to the summer stuff,
yes, or at least the springwarmth that we've been getting in the
sun and all of that. Imean, this is Colorado. It's about
the sun people, and I'm donewith the snow, by the way,
let me just throw that out there. So how you doing, Dragon?

(01:34):
Pretty good, buddy? Yeah youI saw you came in with some coffee,
yes morning. Yes. I lovewhen I can get a chance on
the way in the studio host inthe morning show to get some Dunky Donuts
coffee. It is sort of mypride and joy and I do enjoy it.
And you know I've been wanting totalk about We'll get to it in
a moment. This story. Iteased it a little bit yesterday and there

(01:57):
was a piece in Forbes really breakingthis down about how Disney's purchase of Star
Wars and the company that makes it, Lucasfilm from the legendary George Lucas,
their box office profits have failed tocover the costs of buying Lucasfilm. Star
Wars has not given them what theywanted, what they need. And I'll

(02:22):
get to that. Are you aStar Wars fan who isn't. There are
people I know and they disappoint me. Those are just people that haven't seen
Star Wars. That tends to bethe case. Although if you have only
seen the sequel trilogy, I cana little bit understand why you might be
a little dismayed or disinterested in StarWars. And I have to be honest,

(02:44):
it's hard to figure out the timelinefor the non Star Wars fans.
But you have to start with theoriginal trilogy, which is not episode one,
two and three, No, itis four or five and sick correct,
And then you can go and watchthe prequels one, two and three,
and there are some others that youcan watch a couple others. Yeah,

(03:07):
and I actually rather I think Rogueone is the best Star Wars film
in terms of quality since Empire strikesBack. So I will give Disney that.
But then they've got the sequel trilogy, which EH seven was alright,
then again eight nine they're nothing towrite home about, and they've got the
TV shows on Disney plus yeah,baby Yoda. Big thing. Nobody knew

(03:29):
when The Mandalorian came out not longbefore COVID in twenty nineteen that there was
gonna be this lovable little baby YodaGrogu that would come up in that show
and literally take the world by stormsuch that people were looking for toys and
Disney didn't have any ready. Disney, that's the big thing with Star Wars.

(03:49):
That's how George Lucas made all ofhis money, was the merchandise.
It's all about the merchant and Disneydidn't didn't count on that. They were
not ready, and they had thecutest, most lovable Star Wars character that
you could probably find. I mean, there are a couple of others.
The porks are pretty cute. I'llgive the sequel trilogy that, But how

(04:13):
have you felt about the Disney eraof Star Wars, Because, look,
we'll get into what's happening in Hollywoodbecause there's a bigger picture issue that we'll
get to, but we can't getto that without understanding what Disney has done
with this franchise. They've feels likethey have tried to shove certain characters towards

(04:38):
our way, and the audience hasbeen like, no, bro, that's
good. I mean, we likethe Star Wars universe and everything, but
just very lackluster and they've taken awayother characters like that's a really good character
and then oh wait, they're gone. Gina Carano being a prime example of
an actress who played Une in TheMandalorian Show for a couple of seasons and

(05:04):
she posted some things on Twitter thatnow x but it was still Twitter at
the time. They got her inhot water with the wolkemeisters at Disney and
bada boom bada bing she was out, You've got her co star posting the
exact opposite and being just fine.Yeah, I don't care about either ors

(05:26):
politics. I do love Pedro Pascalas an asker actor. I love Gina
Carano as an actress, and bothare fantastic and badasses. And you know,
playing badasses who aren't badasses because I'ma woman and I'm a badass and
I can do things better than aman. Or I'm a man and I
can do things better than a woman. Oh watch me drink a beer.
It's master hand against my head.No, they're badasses because they're badass right.

(05:49):
In the sequel trilogy, episode seveneight nine, they created this character
called Ray and I'm not going togive the last name to her that they
give her at the end of thethird movie in that trilogy because she does
not deserve that last name. Butthat is a character who was set up
to be this female embodiment of allthings heroic and just a tremendous asset to

(06:17):
the galaxy and that icon, andyet she didn't earn it throughout the trilogy.
Nothing against Daisy Ridley the actress,who's tremendous and did the best she
could with what she got, butthey didn't set up that character, unlike
say Gina Carano's character, or Ireally love Roseanne Dawson's character of Ahsoka,

(06:40):
who's originally from this show Clone Wars, which was a cartoon and that was
a really good live action show.I will give Disney that. But in
the character of Ray, who they'remaking a new movie about, you have
this. A lot of folks havecalled her a Mary Sue. She's got
all this power that she hasn't beented, basically this ultimate Jedi, and

(07:02):
yet she's never experienced the Force beforeand gotten really much training. So Disney
has had an issue with basically beingseen like this. This attitude from Kathleen
Kennedy, the CEO of Lucasfilm theForce is female and really bringing a lot
of these woke politics that people,quite frankly dragon they don't want in their

(07:24):
movies like that, especially Star Wars. You can get some of that in
Star Trek and expect a little bitof it, but in Star Wars not
so much. When we look aswell at the characters. You got to
have good characters and good story arcsand all of that, and it's about
the story. So I'm guessing thenthat it's a mixed bag for you as

(07:45):
well, the Disney era of StarWars. Correct. Yeah, And like
you said, we did enjoy theuh Ahsoka show, which was great.
Again, a strong female character whoearned it rather than earned it because I'm
a woman, right right, wasjust granted it. So I wanted to
set this up as a little bitof context for this discussion because there are

(08:07):
a lot of people out there whojust despise Disney Star Wars because of some
of the things that we are talkingabout right now. Well, there's this
fascinating piece and this really gives usan eye a little bit into Hollywood and
how they hide the ball and havea cya opportunity as it were. Caroline

(08:28):
Reid wrote this piece in Forbes andshe talks about how box office profits generated
by Disney Star Wars movies have fallentwo point eight billion dollars short of covering
the media giants purchase of this scifi saga's creator, Lucasfilm, according to

(08:50):
an analysis of recently filed financial statements. So they bought Lucasfilm from George Lucas
for a cool four billion twenty twelve. That's how much good old George,
who was the solidary owner of Lucasfilm, got from Disney. Soon after they
greenlit a new trilogy. We talkedabout the sequel trilogy, and then we

(09:13):
had the series of shows that havecome out, so on and so forth.
Well, episode seven, The ForceAwakens, brought in two point one
billion dollars. That is a nicechunk of change. That was a success,
building off of what a decade.And that was the first Disney Lucasfilm
collaborator in this collaboration. But thatwas the first one. So of course,

(09:35):
you know, twenty years later,people are clamoring for it and like,
all right, Star Wars, brandnew Star Wars, it's about time,
let's go see it. So whetheror not you knew it was going
to be good or bad, allof the fans were going to go see
it exactly. The excitement was absolutelythrilling. But by the time they got
to the third movie in that trilogy, the Rise of Skywalker, it brought

(09:56):
in about half as much as TheForce Awakens did, even though they had
at that time debuted or were aboutto debut. I can't remember when which
happened. I think it was justdebuted The Mandalorian. The big successful movie
show was Baby Grogod. Yeah,Mandalorian was three or four weeks into it
or something like that. Yeah,that call correctly, that's right, exactly,

(10:18):
and it brought in half the revenue. Well, then they expanded their
Disney Plus programs. We talked abouta few of the others. The and
Or was a tremendous quality program.So there are a number. There are
some animated shows that are really good. They've come out with a lot of
Disney Star Wars content, and fansthough, have had a mixed view,

(10:43):
as we were just talking about,and some of them have said, Disney
Star Wars is separate, it's itsown thing. We're not going to accept
any of it as in our mindsort of our head cannon for what is
officially or acceptably true Wars Well.Needless to say, there has been declining
interest in Star Wars over the pastseveral years. But last month, as

(11:09):
Caroline Reid writes in Forbes, Disneyreleased a sixty seven page presentation singing the
praises of its chief executive Bob Iger, who, by the way, recall
this, he retired from Disney.Bob Chapik took over. He failed,
So they said, hey, BobIger, we want you back. You
gotta help dig us out of thishole. And this was all a sixty

(11:33):
seven page presentation to try and convincestockholders to side with Bob Iger in a
battle with activist investors that wanted toset a new direction for Disney. And
one of the key boats from himwas this spellbinding return on investment generated by

(11:54):
Lucasfilm and Star Wars, in particularStar Wars, which Bob Iger had done
that purchase, and the presentation givesthe impression that Disney's Star Wars trilogy alone
generated two point nine times a returnon the purchase of Lucasfilm, as that
figure was presented next to a timelineof key events in the company's production history.

(12:18):
So they lump in Star Wars inwith these other successes over the years
for Disney to give this impression,and yet the fine print shows something different.
The purchase price of lucasfilm isn't evenincluded in the return on investment ROI

(12:39):
calculation. Normally, Dragon, youwould say, okay, our investment required
four billion dollars. Here's the totalwe've gone from Disney's Star Wars productions.
Let's subtract the four billion dollars.Well, guess what. They didn't do
that. Instead, they just lookedat box office performance of Disney's Star Wars

(13:01):
trilogy, which even became increasingly lackluster, cut in half by the third movie.
So there's a lot of methodology therethat's questionable in terms of the maths,
as we discovered yesterday. Of courseI'm not good at math, but
I can tell when you are sortof rigging your own numbers. Well,

(13:24):
here's the thing, and ain't Hollywoodjust grant how they can get free stuff
from government? The article reads,mindful of this blockbuster budget of The Force
Awakens episode seven, the first StarWars movie Disney produced. Disney devides an
ingenious way to make money back onthe movie instead of shooting it in the

(13:48):
United States, that chose Pinewood's studiosin the United Kingdom, where the original
trilogy of films was made. Thisenabled it to benefit from the UK government's
Audio Visual Expenditure Credit, which givesstudios a cash reimbursement of up to wait

(14:09):
for it, twenty five point fivepercent, a quarter of the money they
spend in the UK, provided itrepresents at least ten percent of the film's
total costs. So at the startof this year the UK government slightly raised
the reimbursement ceiling for twenty five percentin the face of competition from other countries

(14:35):
offering this same kind of scheme,which helped the UK to make a dream
ticket to become a dream ticket formovie makers, and according to the British
Film Institute, foreign studios contributed aroundseventy seven percent of the one point eight
billion American dollars spend on making filmsin the country last year. And so

(15:01):
just as this was all going downwith Disney, the Treasury Secretary in twenty
fourteen of the UK, George Osborne, announced that Pinewood would not just be
the home for that movie, butfor the other two sequels. So,
in other words, Disney has beenable to cover up some of its costs
because of tax credits from productions inthe UK, making their not so rosy

(15:22):
numbers that they appeared to make Rosieeven less rosie when you subtract out the
benefits that they were getting from thebenevolent government of the United Kingdom. Dragon,
how's that for Hollywood math for youand taxpayer goodies going to these woke

(15:43):
Hollywood companies. I mean, Ican't fault the company for trying to get
every break that you've had, ofcourse, I mean absolutely yeah. But
but what this does is under schoolor how Hollywood is able to take whether
it's a major franchise like Star Warsor something else, and sort of hide

(16:10):
the ball by going to a particularcountry or doing what they can to get
money back. Shell game great termfitting for this, and I don't know,
it kind of gives you a certainimpression of Disney too, because of
the way that they lured themselves overin so many respects, especially when it
comes to those social issues. Asmall example of what is happening so that

(16:37):
these companies are able to get theirfinancial benefits and play the game with other
countries, and here in the UnitedStates, when they're looking for cities and
they want the tax benefits and whathave you. And then that basically means
we taxpayers here in the US orover in the UK or wherever taxpayers are
helping to subsidize the woke content andmore that these companies are producing. Just

(17:02):
watch about any movie ever and you'llsee the end of the credits. You'll
see the little Georgia peach logo.That's because Georgia gide gives Hollywood great credits
when they come to film in theirstate. Yes, indeed, Disney is
not succeeding with their Star Wars films. Tragically, the force not strong with

(17:22):
them is Jimmy Sangenberger in for MichaelBrown. We'll pick it up on the
other side, just getting started.Would probably rather listen to Kamala cackle than
watch Star Wars. I can makethat happen. Can we make that happen?

(17:45):
I can make the Kamala I mean, I mean, I just I'm
stunned by listening to that talk backJimmy Sangenberger in for Michael Brown, and
all I can think about is reintroducingmyself. And that's makes happened. We
did it, We did it.Joe, You're gonna be the next president

(18:07):
of the United States. It's notmy fault, it's not Dragon's fault.
It just it had to be done. It had to be done. We
had asked for it, I knowexactly. That's the thing. If you
ask for it, you will indeedget it, all right. Some texts

(18:33):
coming in. You can text threethree one zero, text to three three
one zero. Make sure to putMichael or Mike first. Disney has ruined
Star Wars. Marvel and Doctor whois next South Park calls it the pandering
gamer gult. You also have agirl dad who says a girl dad loves

(18:53):
Star Trek and has seen all episodesa lot, but has never seen Star
War Wars. I bet I'd likeit. I will tell you as a
fan of both, big fan ofboth. Quite the nerd in that regard,
I think, so it's different.It's not a sort of nerdy scientific
thing. It's more fantasy elements inthere. But I think you will definitely

(19:18):
enjoy it, because how can yoube a fan of anything in space and
not love Star Wars. I mean, that's just got to be the truth.
Another text coming in, Goober sayingI have to give a shout out
to Nerdrotic on YouTube for covering notonly Star Wars but all of Disney's failures

(19:40):
and more. Nerdrotic certainly is oneguy talking about these things. I really
like the den of Nerds and StarWars theory and thor Skywalker. They've got
some good stuff, particularly about StarWars and Marvel and a lot of the
issues that have been going on there. And then another listener texting in is

(20:03):
Disney's woke practices and it's infiltration ofall that Disney does. Yes, we
are increasingly seeing that in not justDisney, but across the space of films
and television. I think he saidthat one text was right with the Marvel
universes. You can sell with themost recent Marvel movie, The Marvels,

(20:26):
that there were good elements to themovie, but it just didn't work.
I didn't have any interest in seeingit on and I still have not seen
Captain Marvel because what I have beentold is that she basically has no flaws.

(20:48):
And if you are a superhero,one of the things that is endearing
about Marvel or something that draws youinto, say a Batman, is that
you can relate to them on apersonal level because you see them dealing with
demons or dealing with personal travails,or showing aspects of themselves. You think
about two thousand and eight with IronMan, I was just gonna go there,

(21:11):
and you've got Tony Stark portrayed ofcourse by Robert Downey Jr. Does
tremendous job, and he's you couldsee him as that billionaire playboy because of
the person Robert Downey Junior. Yes, yes, but the actor did it
well. But not just that.The writing fit with that character, and

(21:33):
you can see it with other characterstoo, is that they have these flaws
and these personality traits that draw youin to relate to them because they're not
flawless. Even Superman has Kryptonite,even though otherwise he's pretty darn super Get
the Iron Man struggling with his ownmortality as a person as well as other

(21:55):
demons as an drug addiction or alcoholism, that Tony Starks and Robert Downey Junior's
own past with his own drug problem. So it was a perfect fit.
It's great and the difficulty that Marvelis running up again similar to Star Wars.
All of these are Disney products,by the way, is that they

(22:15):
are focusing on the gender aspects andsaying we want to want to make this
about empowering women, which I'm allgood with. We talked about some of
the Star Wars characters. You canlook at Black Widow as one example of
a Marvel character that was just donetremendously. Well, who's a woman in
a badass you have that? Andgrowing up boys as well as girls have

(22:40):
loved seeing strong, powerful female characterson cartoons and on live action TV shows
and movies. The thing is,though, going back to the previous segment
we were talking about this, it'sabout the characters and them earning the respective
that person gets to be this herobecause they have some connection that's more than

(23:04):
just oh, we're gonna tell youthat this character of Ray and Star Wars
or Captain Marvel has everything that theycould possibly want and no flaws. And
that to me just doesn't work.And I think people are finding themselves taken
out of the movies, taken outof the picture. Here, what do

(23:27):
you think I come back a littlebit to the Marvels movie. Also,
that's it's not just the the characters. The actress is then forcing, you
know, the female rolls down tous. But it's also about you need
a really good bad guy and intothe movie that you haven't seen The Marvels,

(23:51):
the bad guy was just very blobsired. Yeah, there was There was
just nothing there. So if if, if you're going to have a movie
like The Marvels where you're trying toforce this ide ideology words onto us,
then you're gonna have to at leastmake it a good movie. Yes,

(24:12):
that's the thing. Are you providinggood quality content? And that is less
and less what seems to be thefocus as it's more directed toward messaging,
and that is what's turning a lotof people off. I don't think that
it's all just oh my gosh,they've gone woke. It's the quality of
the content and the characters. Andit's happening from other companies and other programs

(24:37):
and other franchises. Is not justDisney's products. If we're going to nerd
out here on more Marvel movies andeverything. But did you see the most
recent Thor Love and Thunder movie?I did? That was terrible. It
was absolutely dreadful. Even my wifewho loves staring at Chris Hensworth and Thor
and Love the scene where he's youknow, butt naked on the screen.

(24:57):
But you just can't change that character. The thor character from somebody who's a
badass to somebody who's goofy and gigglyand just moronic. And taikoa Titi did
that film, and supposedly he's workingon a Star Wars movie as well,
So there you go. It mightnot work out so great. You know,

(25:18):
here's the thing. Hollywood leads culturein many respects, but it also
reflects culture, or reflects a certainaspect of culture. And the problem is
when Hollywood decides to narrowly adopt aparticular mentality or viewpoint and then shove it
into all of these content bits,it's no wonder that people get ticked off

(25:42):
and got unhappy. A listener textcoming in via the text line text three
text two three three one zero three, wonder Woman, Bionic Woman, two
great examples, although I'd not seenthe most recent Wonder Woman movie, but
I heard that they didn't handle thatvery well. Again, you need a

(26:03):
good villain in order to have agood hero, and that was not there,
and the villain was not there,and that slightly pandering to what you
want to see Wonder Woman look likein the gold armor that she had.
Then they tried to force that inwhere it really didn't have a place.

(26:23):
And so when you have films thatare crappy, people are not engaging with
them, they're not interested, andyou have content that is shoving political messages
down people's throats. It's no wonderthat a company like Disney, as we
were just talking about, has togo shop around for the country that is

(26:45):
going to give them the most taxpayerdollars to subsidize their woe crappy content.
And one more critique of that mostwonder most recent Wonder Woman movie is that
you got this badass character as WonderWoman and your climax of the movie was
her talking to the bad guy.That that was That was it. That

(27:12):
was the final fight scene. Washer battle of words. Yeah, like
on talk radio, you know,you get a you get a liberal on
the program, which I've known todo from time to time, and you
have a back and forth, robustdebate. Was it even that good?
It was? No, it was. That's disappointing. It was bad.

(27:32):
That is That is very disappointing.It's a shame when you see that direction
for franchises that you love, thatyou enjoy, that make you happy,
and we can see this as well. A listener before was saying that they
really are big fans of Star Trek. The new show Strange New Worlds,

(27:52):
I guess not new anymore. It'sabout to do its third season is excellent,
true to form. It's about CaptainChristopher Pike was before Captain Kirk.
That's very well done. Discovery,No thank you. They are doing their
fifth season Star Trek Discovery and itis as woke as well can get,
and they wear it on their sleeve. Whereas in the past the messages would

(28:15):
be more tactful and more I thinkimpactful in that way when they would try
to get social messages across. Discoveryis really in your face and it's just
that Hollywood drivel that we see moreand more. I got hurt with Picards,
so I didn't want to go anyfurther than that. I can tell
you Discovery or whatever the other one. I actually really enjoyed season three of

(28:37):
Piccardo Star Trek Pick Card. Thatwas fun. Strange New Worlds. I
highly recommend it. More episodic,excellent character arcs back more to kind of
that vibe from say the nineteen ninetiesera Star Trek. So that's definitely good.
And the reason movies suck comes inthis text from another goober is all

(29:00):
the good writers are doing HBO,Netflix and other platforms. I'll give you
one platform with excellent writing, AppleTV. We've been watching My Girlfriend and
I The Morning Show, which isreally well done. Ted Lasso is hilarious.
Unfortunately, it's only three seasons andwe watched all three and it was
excellent. They've got tremendous writing andprogramming on Apple TV. So you're right,

(29:25):
Hbo, Netflix, Apple TV.They're cornering the market on good writing
here, leaving a company like Disneyand Universal to be less so and Paramount
and so forth, which is quitedisappointing. Keep the text coming, let's
keep the conversation going. Jimmy sangand Berger filling in for Michael Brown,
and of course the great Dragon Redbeardfearless though he is behind the glass.

(29:51):
As we continue. Talk Radio sixthirty eight, k out. This is
Guber TM one two two, five, one nine six nine, your second
favorite jew forever. Please never playthe Imperial March again. It's Huley Clinton's
entrance music it's not a good wayto start the morning. Okay, okay,
okay, you gotta revolt her goobercard right now? That's just b

(30:17):
s. Lady. I don't knowwhat you're thinking of, but that is
not right. Are we revoking thecard because of the cackle? Or because
she hasn't seen That's what I waswondering. You played that for me Dragon
before we got back, and Iwas wondering exactly that Is it because she

(30:40):
had the audacity to say she hadno interest in watching Star Wars and whatnot?
Or is it because because she'd ratherhere the cackle? Or is it
because as a result of her talkback, we had no choice but to
bring the cackle and here we arenow. I have to say it always

(31:06):
gets some interesting responses when you weretalking about Hollywood's stuff, because people get
passionate about their franchises. Here isan example of a text coming in three
three one zero three text Michael orMike. First, the Marvels was definitely
horrible, which I had heard goinginto it, so at least my disappointment

(31:27):
was low. Captain Marvel, thoughI thought was great and I've seen it
many times, and she does battleher past in that movie. Okay,
Thor, I would argue, hasalways been one of the goofballs of the
Marvel movies. It just increases witheach movie he's in. So at most
I'd probably say Love and Thunder andLove and Thunder, he's just at his

(31:49):
most goofy, which is fine withme. So somebody who was not too
upset about that, although I justI get it. I like that Thor
has, but they went way overit was a different kind of goofy.
You're getting more of a fish outof water in the first Thor movie and
in some of the Avengers because hedoesn't know the Earth cultures, but then

(32:13):
in this Love and Thunder movie,he's just insanely stupid. Yeah, I
just I think it's sort of likea lot of those sitcoms where you have
the husband, and the husband isthat, you know, maybe he's the
dumb dad or whatever, you know, the stereotype that's in a lot of

(32:37):
sitcoms from the nineties and two thousands, and they sort of took that and
made Thor a little bit of thatsort of of a character in that movie.
And the people just get turned offby that. And of course we're
talking a lot of science fiction andfantasy and oh goodness, how would you

(32:59):
put a super hero franchises? Butthen you can look at other things like
James Bond. There's been a lotof frustration with some of what they did
with Daniel Craigs. James Bond.I do not like how they ended the
last movie with him, for example. I thought that was absolutely terrible.
But then you go Lord of theRings on Amazon the Rings of Power.

(33:20):
I actually enjoyed it, but that'sbecause I don't know the lore too much
in Lord of the Rings. Butpeople I know who are dip deeply sneeped
in the lore really don't like it. Yeah, I'm right there with you.
I've got a brother in law who'swho's read every single Lord of the
Rings compendium and whatever, and hejust despises every second of it. And
all I've seen is the film franchisesfor all the Lord of the Rings and

(33:42):
it's like, hey, that waspretty good. I enjoyed it. Yeah,
me too, But nothing will topthat trilogy. They really Peter Jackson
did an incredible job with that trilogyand then huge wa Samble doing it all
three at once, right right,And then when he did the Hobbit trilogy.
He should have up to two moviesand not made that into three.
But there are coalescents of factors,but a couple of them. We just

(34:07):
let's hit the theme as we goto the top of the hour. Break
one woke content, really trying toshove down politics. Number two is not
so good. Writing, number threenot so good. Characters. They don't
have issues that they're grappling with.They don't have struggles, trials, tribulations,
what have you. They're not intermixingwith other characters. Just make good

(34:30):
stories and good content, leave thepolitics out of it, and get good
writers and actors to do the job. Gim me saying in burger in for
Michael Brown on this Thursday, Aprileighteenth, three more hours up ahead.
Lots to dive into as we continue