Charlamagne Tha God : Part - The Breakfast Club's Influence, Corporate Status,100 Million Joe Rogan Audio/Video Component , Dame Dash Interview, Life-Changing Wife, Black Women's Blessings, Black Effect, and More. - The Breakfast Club

Episode Transcript
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Speaker 1 (00:00):
Twenty sixteen. I'm experiencing the most success.

Speaker 2 (00:02):
I've ever had in my life. But I'm realizing I'm
becoming exactly what I hated. You know, I'm about to
ruin my family the way I saw my pops ring
his family. I was getting caught up in the characterure
of Charlamagne and ain't who Leonard is.

Speaker 3 (00:19):
What moment was it, though, when you were at the
height that made you say, all right, I might need
to see.

Speaker 2 (00:23):
What's going on. Walk off my wife. I'm out in
the late doing some shit I ain't got no business doing.
And I remember her just saying to me, what are
you doing. I'm like, I'm just in the hotel whatever.
She was like, no, what are you doing?

Speaker 1 (00:33):
Wow?

Speaker 2 (00:33):
She feeling and not even about that moment. She said,
what are you doing with your life? You're about to
fuck around and lose your family. You're about to fuck
around and lose everything. And they'd be like, yo, PC
to god, let me tell y'all something. Calling out rappers
that brings you some smoke, you're definitely gonna hit the ceiling.
Calling out politicians is a way different ball. Yes, Yo,

(00:54):
I ain't talking about no entertainment. I'm talking about real life.
I tell you a story. It's like, yo, I remember
one time my little I got on the phone. One
of them said, what is going on? I got the
opportunity to be part of the press, junkie. I'm just
sitting there like, I don't know what all these people
talk about. I don't know if I'm ever gonna get
a chance to talk to the Minister ever again. I
got questions about light Man. I was the first person boom.

(01:15):
I hit him with two questions about light Man, and
he gave these really thought provoking answers, and he goes,
don't ask me any more questions. I'm gonna talk to you.

Speaker 1 (01:27):
Later.

Speaker 2 (01:28):
People always ask me what's the key to success. I
always say, God, black women, and therapy. You gotta have
a queen on your side. When me say, nothing makes
a man feel better than a woman. Man queen with
a crown, that'd be down for whatever.

Speaker 3 (01:50):
Welcome to us up there podcast. Another episode of the
fast growing podcast in the world. The vibration is high today.
We got somebody who I studied along time.

Speaker 1 (02:00):
Man. I call this dude the gold of the market.

Speaker 3 (02:03):
He's been able to put points up a lot of
y'all been able to get to the game and get
in the ring and get to the bench. But this dude,
he'll been putting points up and now we see him
putting more cysts up than everybody. Today we got Charlamagne
and God, how's it going, my loan?

Speaker 1 (02:17):
What's up? My brother? Man? Lovely lovely?

Speaker 2 (02:19):
It is the privilege and the honor to be on
it It's Up There podcast. I've been watching this It's
Up There podcast for a minute. I love the free
jewelry you give out to the marketplace at all times.
This is definitely a show. I look forward to having
the conversation.

Speaker 3 (02:34):
And I appreciate it, man, And you've you've amplified me,
You've helped me, You've been a shoulder I can lean on.
And I want the youngsters to know, like we lighting
away with these conversations. These conversations mean so much to
me and so much to the market And that's why
I'm proud that sometimes, like even last night, you just
hit me like, Bro, you got me inspired to have
these kind of conversations that means so much to me,

(02:54):
because that's what I really do it for.

Speaker 1 (02:56):
I'm like, bro, put that twenty three back on, But
that twenty you know.

Speaker 3 (03:00):
See, you know they think you got the forty five
and put that twenty three back on.

Speaker 2 (03:05):
You know, Louis will be hitting me and Loon and
be like, you know, man, there's so much misinformation out here.
There's so much people out here giving bad game, you know.
And I was like, damn, I never to be.

Speaker 1 (03:15):
Honest with y'all.

Speaker 2 (03:16):
Don't be paying no attention, right, But then when I
do pay attention, I do tap in. I'm like, oh
looing right, yes, because everybody out here just saying anything,
and these people that don't know any better that's on
the come up, they eating it up. But I don't
have no problem giving game the people that's around me.
You know, if you listen to Reckpace Club or Brilliant This,
you might get some jewels here and there. But I
never thought about like just sitting down and like just

(03:38):
really explaining the business side.

Speaker 1 (03:40):
Of then, because that's what we need.

Speaker 3 (03:42):
Like And even when I told y'all yesterday on Brilliant Idiots,
when I was just telling shows like bro, this is
literally all some of these guys got, you see what
I mean, Like they are literally at home crafting their
destiny based off these conversations, and so if we allow
out of the lines to live in the marketplace, we're

(04:02):
effectively setting our counterparts.

Speaker 1 (04:04):
Up for failure because they're going to.

Speaker 3 (04:06):
Chase something that's not really there. Right, And I think
it's important that we had a conversation. I want to
dive right in. We're coming in hot man. Yesterday we
spoke about Billboard. We spoke about them releasing a press
release saying that no rap or hip hop song was
it platinum.

Speaker 2 (04:25):
No rap album or hip hop song has hit number
one in twenty twenty three. That's the first time that's
happened in thirty years.

Speaker 1 (04:33):
Wow.

Speaker 3 (04:33):
And we kind of touched on it on Idiots, but
I want to build on it a little more. It's
so crazy because without us even reading it, we both
were spot on. You was like, Yo, the afrobeat thing
is the low vibration in the rap music is just
starting to turn people off. And I'm saying, yo, I
think the algorithm with the TikTok has stopped allowing for
those stars to be overnight stars. They sending you back

(04:54):
in the kitchen, right, And let's build on that a
little bit more. Chasing algorithm.

Speaker 2 (05:02):
Yeah, I mean, I love this conversation because it applies
to just more than music, man, it applies to that
next generation of media personality. I feel like everybody is
chasing an algorithm instead of attempting to be the algorithm. Right,
and the way that you be the algorithm is by
focusing on intent over content.

Speaker 1 (05:23):
You know. That's something that my guy in Paris always says.

Speaker 2 (05:25):
He said, people forgot about an intent and they just
focused on content. For me coming up, you know in
South Carolina, all I ever wanted to do was put
the best content out there. I just wanted to be
a great radio personality. That's all I wanted to do.
I was learning from the people that were in position
at the time, you know what I mean. So as

(05:46):
I was finding my own way of doing things, finding
my own style, you know, you could hear elements of
you know, the Howard Sterns or Wendy Williams or the
Angie Martinez, like these people that I was paying attention
to just by listening to online.

Speaker 1 (06:00):
Yes at the time, but I wasn't me yet, yes,
you know what I mean.

Speaker 2 (06:06):
But even with that, I was still trying to produce
great content because I want they were the bar for me.

Speaker 1 (06:11):
I listened to their interviews and I'm like, I want
to do.

Speaker 3 (06:14):
That, and they're not gonna copy anyone copy the bar copy.
That's what confuses me, because without us speaking, they don't
have the bar to copy.

Speaker 1 (06:24):
They now copy what's available.

Speaker 2 (06:26):
Well, I think I agree with I agree with that,
but I think they are copying the bar, but they're
not really digging into what the bar may be doing.

Speaker 1 (06:35):
They see things on the surface. I got caught up
into that.

Speaker 2 (06:38):
Like when they out here these publications calling me the
hip hop Howard Stern, I didn't even stop to think, well,
what part of Howard.

Speaker 1 (06:45):
Do they like? You know that they see in me exactly?
You know what I mean?

Speaker 2 (06:50):
For me, it was just like, Okay, i'm gonna do
double I'm gonna do I'm gonna do the perverted ship,
I'm gonna have pawn stars in here, I'm gonna be
sniffing chairs, I'm gonna be doing all of that. That
wild crazy shit. That boy here right, that low vibration
frat boy human. That goes back to what I'm talking
about when we talk about these algorithms. I was chasing
an algorithm instead of being an algorithm. And I think

(07:11):
the problem with a hip hop right now is that
everybody's chasing the algorithm. Everybody wants to go viral, but
nobody's thinking about building something that actually has value exactly.

Speaker 1 (07:20):
And I think we get it confused.

Speaker 3 (07:22):
I've always told everybody that listens to me, they know this,
but I always say, our job, when we are putting
out clips, and when we're using YouTube or any of
these social media platforms that we have no control over,
we use those as a billboard like you say, or
as a commercial like I say.

Speaker 1 (07:39):
So.

Speaker 3 (07:41):
In business, your whole objective is to be able to scale.
To scale, you need to be able to forecasts. To forecasts,
you need concrete information. There's no way to have concrete
information from something like a YouTube or TikTok or Facebook.
Sometimes they criticize you for corporate hustling. Instead of I

(08:01):
don't know what, they call it something else, which I will.

Speaker 1 (08:04):
Get into it.

Speaker 3 (08:06):
I believe the corporate hustle allows you to forecast and
scale of business. I think these youngsters have been confused.
They really believe that strategic partnership is not as valuable
as it truly is in the market.

Speaker 2 (08:19):
That's a fact loan, and they're abandoning. They're abandoning traditional institutions.
For example, YouTube, TikTok, social media. You need all of
that as an artist, But guess what else you need?
You need radio exactly.

Speaker 1 (08:31):
You know what I mean, And I get it. You know.

Speaker 2 (08:33):
I even at times thought to myself like, damn, radio
isn't important as it used to be, you know, because
I feel like, you know, this is what I say
in radio. When I'm in my corporate meetings, I always say, look,
radio will never lead in anything ever again. Right, Because
when it comes to personality, people go to podcasts. When
it comes to music, people go to screaming services. When

(08:54):
it comes to live events, people go to festivals. Right,
are these experiences like marriage? Your Blige does her festival,
the Roofs does do their picnic. When it comes to news,
social media is always going to break news, right, But
radio can be the greatest compliment, the greatest amplifier for
all of those things. So when you look at these
artists not charting, you know, number one on Billboard. Yeah,

(09:14):
they may have the TikTok thing going viral, they may
have all the social media followers, but that song is
only going to go as far as the algorithm allows
it to. And those fans online are so fickle. They
might be on a song today and then be on
the something else the next day. But what does radio do.
Radio will take that song and beat it in your head.

(09:36):
They will beat it in your head every day on
the hour. So now you're not just you know, getting
listened to by fickle fans online.

Speaker 1 (09:43):
You actually human raiding becoming a habit to people.

Speaker 2 (09:46):
People waking up in the morning or driving in the afternoon,
they constantly hearing this record. They it programs you to
actually like this record, and that's why it's called programming.
So what happens with that? Now you need the artist
to start making the round. So that's why labels have
to do their job, right cause labels are so busy
chasing the algorithm. They just trying to break a song
instead of trying to build an artist. You sit down,

(10:08):
you take that artist and you sit them down and
you get them you know, media training, right, You get
them ready to go make these rounds through radio. Not
only that these shows that radio be doing, like these concerts, Yo,
you make sure that they're on these shows. Now you
might have to you might have to do that for free. Right,
But what does it matter, because.

Speaker 1 (10:26):
All that's gonna do is make everything else go up. Exactly.

Speaker 2 (10:28):
Them numbers that you're getting paid on that festival stage,
those gonna go up. It's gonna make your streams go up,
you know what I mean. So it's just like you
should do it all exactly. You don't abandon anything. Don't
abandon social media and the Internet, but don't abandon radio
and those traditional out because the building start exactly because
in my opinion, the infrastructure is so important night and

(10:48):
with radio and with certain entities they have the infrastructure,
which means like with podcasting, And I hope to some
of the youngsters that look up to me help them
understand what's your TIS partnerships look like, right, because y'all
so far gone they don't even get it.

Speaker 3 (11:04):
They don't even understand what the fuck is Like Charlemagne
and Breakfast Club in iHeart, I don't understand how that connects.
But some of these other guys that do pards that
kind of stand up on the mountain and beat they chest,
It's like, well, damn, that seems a little bit more
like what I'm doing, right, because they can't relate, So
I need them to understand how important it is to
connect the right dots. And we also yesterday spoke about

(11:27):
chasing that equity play right to try to put yourself
in a position to say, hey, I'm not gonna sign
unless they give me equity in the company, or I'm
not gonna make the deal unless they give me some
sort of percentage in something that's probably unreasonable for the
market at that time. What do you say to people
who build They build the business that way.

Speaker 2 (11:49):
I think that the only way to get a business
to scale is through strategic partnerships.

Speaker 1 (11:56):
You know, you will hit a ceiling. You definitely gonna
hit a ceiling. You know.

Speaker 2 (11:59):
That's why I laugh at a lot of people when
they have these ownership conversations. But your platform is social media.
Like you if you on YouTube, you know, as much
as you think you on your content, YouTube really owns
your content. What YouTuber can do is demonetize you whenever
they want, and they can strike your videos whatever they want.
They can suppress you whenever they want, they can take

(12:20):
your whole page down whenever they want. I don't understand
how you know people really and.

Speaker 3 (12:27):
In particular they do that to y'all because people that's
on the radio. They feel as though they can have
those conversations with radio. Personality is about ownership, and they
operate on YouTube.

Speaker 1 (12:37):
It's a strange. Yeah, it's a very strange thing.

Speaker 3 (12:40):
And then I say to myself, all right, you operate
on YouTube at some point, because I've seen this happen
in other markets. The reason why I don't operate on
YouTube is because I lost a YouTube channel, so I
know what it's like to have built that up and
they snatch it and you say, oh, that's income.

Speaker 1 (12:56):
It's just lost in the blink of a eye.

Speaker 3 (12:58):
But I think a lot of people, what I see
them doing that in that space is trying to build
something that's not sustainable.

Speaker 2 (13:06):
Yeah, because you're not like all of those people that's
in that space. You're you might feel like you're competing
with me or you know, competing with Breakfast Club in
that space, but you know that's just one lane that way.
Like Breakfast Club is a show that we wake up
every day. We come on six am to ten am.
We got eight million monthly listeners. That's just the radio.

(13:28):
We take the content from here and meet people where
they are. Remember back in the day, they would say
if you build it, they will come. It's like no nowadays,
you got to build it and meet people where they are.
So we put our content on YouTube, we put our
content on social media. We put our content out as
a daily podcast. Like our podcast gets fifteen to twenty
million downloads a month for anybody that really does the research,

(13:48):
like you loan. Yes, you can go look it up
and you can see even though it's a cheat cold
because we're not really a podcast.

Speaker 1 (13:53):
Breakfast Club is the number one urban.

Speaker 2 (13:56):
Black podcast period and like top twenty periods in the world,
you know what I mean. So it's like all of
those different lanes you are in, so you can't get
gassed up if your YouTube page, you know.

Speaker 1 (14:10):
This this year has board in Breakfast Club.

Speaker 2 (14:14):
You can't get gassed up if your podcast this week
is rated high and breakfast Club, because.

Speaker 1 (14:19):
We're in all of those different lanes.

Speaker 2 (14:21):
And the only thing I ever try to tell folks
that's on YouTube is, like we talked about earlier, treat
YouTube like a digital billboard. Treat YouTube like a distribution
platform for your content. But make sure this content is
meeting people where they are.

Speaker 3 (14:35):
In all of these different facets, right, So then that's
how you have true value when you're everywhere, and you
have value when you only have value on one of
these social media platforms or even all of them, because
they can change. You have to have catalog and really
valuable assets in regards to content.

Speaker 1 (14:52):
And be a habit, right like that. That's the thing.
I don't know if I've yet to see.

Speaker 2 (14:57):
No, there's a few podcasts I think I definitely liver
habits for people like I got my I got habits.
When it comes to podcast there's certain podcasts I'm gonna
always check for, you know.

Speaker 1 (15:07):
But that's what radio has been for years.

Speaker 2 (15:11):
Like think about how long your parents listen to Tom
Joyn and we think about Doug Banks and all of
them back in the day. I think about how long
Howard Stern was on to rest your Radio now even
satellite radio, and he showed his true value because he
made people go from to rest your Radio to satellite radio.
So it's the same thing with Breath Club. We've been
on for thirteen years.

Speaker 1 (15:29):
My god, you know what I mean? Thirteen years.

Speaker 2 (15:32):
Like this isn't some flashing the plane, this is flying
by night thing. So one of the reasons I'm even
here to have these conversations because I want to show
the next generation how to have that type of long.

Speaker 3 (15:44):
Jay and create real value, real value. For get going viral.
Let's create real value.

Speaker 2 (15:49):
Man.

Speaker 1 (15:50):
That's that's it. That's a shirt, right, that's literally a shirt. Now.

Speaker 3 (15:53):
Here's Here's what I always tell my people too, is
we use social media, we use YouTube, all these things
to identify our customers. At some point we have to
identify the difference between a viewer and a customer because
everyone is there that's looking, ain't there to spend money
or consume, right, Some of these people are literally there

(16:15):
just because of the mess or something that's had.

Speaker 2 (16:17):
People love train wrecks, we love car crashes, you know.
And it's a lot of mess out here. And you
speaking to the guy who used to call themselves the
professional slang spit that have you hit a shit talking?

Speaker 1 (16:26):
Don't none of y'all know mess like I know mess?
You know what I mean. I done been in a
lot of mess, you know.

Speaker 2 (16:31):
And the mess brings attention, But the mess don't bring
the money. Yes, that's what people don't realize. For as
much attention. When I tell folks this all the time,
when I was you know, the shock Jock Charlamagne. Yeah,
I bought a lot of attention, you know what I mean,
But it didn't necessarily translate.

Speaker 1 (16:51):
In in the dollars in ratings, right exactly.

Speaker 2 (16:54):
But what people don't realize is even through that, there
was something I always told people, righteousness in ratchetness. You
gotta have the perfect balance. So you might see a
messy ass interview one day, but then you're gonna.

Speaker 1 (17:07):
See Dick Gregory, you know what I'm saying.

Speaker 2 (17:09):
You might see you know, somebody from Love and Hip
hop or poem start here, but then you're gonna see.

Speaker 1 (17:14):
Farra con up as well.

Speaker 2 (17:15):
And that was all purposely done because I always understood
you gotta put the medicine inside the candy.

Speaker 1 (17:21):
And that let's get there.

Speaker 3 (17:22):
Because to me, I truly believe that Breakfast Club was
influential in what podcasting is for the urban market, Like
even just from the interview style, the perspectives, the questions,
the line of questioning, the way you uploaded like it's
you guys made it friendly for us to have those
kind of conversations. Then of course we got lad was

(17:43):
out there, A couple of people was out there doing it.
But Breakfast Club in particular was the first time that
a lot of youngster saw a Fara Khn come to
such a big platform, and you welcome a doctor Umar,
you welcome a Dick Gregory at the same time juggling
with those other people, and in my opinion, that created
that value that I continue to talk about. Breakfast club

(18:05):
warrants a certain amount of real market share, not the
fake market share, real market And I'm getting tired of
like people operating in this fake space and leveraging that
bro that's starting up, like because me, I'm looking at say, yo,
that's not real.

Speaker 1 (18:20):
Yo yo, y'all y'all think that's real. What he's doing
is not. That's what is that? And when you ask
those questions like me and showed yesterday would act it's
like I'm trying to identify what he sees, like what
what do you see there? Right?

Speaker 3 (18:34):
And he just tells me he's funny and he gives
me a joke about maybe I am gay, and I say,
damn when I got home last night, that really hit me,
like nah, that wasn't it right?

Speaker 1 (18:45):
But in entertainment has its place, it does you know?
Entertainment has his place.

Speaker 2 (18:48):
It's two things I would say to that, I would say,
from the business perspective, you know that was a conscious
decision for us to record our interviews and uploading the
way that we did, because prior to that, you know,
I was doing that on my various.

Speaker 1 (19:01):
Journey through radio. I did.

Speaker 2 (19:03):
Who understood all of us did at one point because
it was when I was on A hundred point three
to beat in Philly. I was recording all my interviews,
but whether they were audio or video, because you gotta
think I was going viral back in South Carolina. You
know what I'm saying.

Speaker 1 (19:15):
When I had Buffy the Body in the studio crazy
and that was just audio.

Speaker 2 (19:19):
When T payin, you know, when I told t Pain
he couldn't sing live on the radio, that was just audio.

Speaker 1 (19:23):
But back in the day we had all hip hop dot.

Speaker 2 (19:25):
Com, we had sah dot com, all hip hop il
seed in the rumor report.

Speaker 1 (19:29):
That's the kind of stuff he would post.

Speaker 2 (19:31):
Like I remember bun Bee Bunbe came came to my
show back in South Carolina.

Speaker 1 (19:35):
He gave us Pimpsey release date.

Speaker 2 (19:37):
All of those three moments I named went crazy viral
to the point Lad was putting out these beef mixtapes
and he put he put the Buffy the Body one
on one of his Beef mixtapes. So back then that
was that's what we considered national exposure, considered viral Envy.
I used to see Envy's interviews when he used to
be on Shade forty five. He would record interviews every
now and then put him up. Angelie when she was

(19:58):
on lip Service, she would record her interviews and put
him up. From when we all came together as a collective,
I'm like, no brain because we didn't.

Speaker 1 (20:05):
Have no marketing budget.

Speaker 2 (20:06):
I heart ain't wasn't doing billboards and all of that
for us. We was We was a little niggas that could,
like not the little engine a little we were. We
were a little niggas that could. We if this, if
this didn't worked, it that's right. If this three don't work,
we don't know what we're gonna end up doing with
this station. So we all came together. The first thing
we ever did, we did a viral. We did a
sketch together, and the sketch was about whose show is it?

(20:28):
And and he was like this is my show, of course,
and he was running down his resume. I'm like, no,
this is my show. Of course, I'm running down my
resume and were like, no, this is my show, of course,
she running down her resume. And then it end with
us just arguing and fighting and trying to decide where
we're gonna sit. And I remember we put that out
and man, that shit did like six hundred thousand, seven
hundred thousand views in a couple of days, and we
was like, oh, okay.

Speaker 1 (20:49):
So go back.

Speaker 3 (20:50):
Who was doing that type of thing then nobody, nobody,
That's what I'm saying then.

Speaker 1 (20:54):
That this was two thousand oh that helped shape the market.

Speaker 3 (20:57):
Like I'm telling you, like the way that these conversations
and then vlag come in with his click clippy type.

Speaker 1 (21:03):
Of thing that presented a whole thing.

Speaker 3 (21:06):
But you guys, just conversation wise, I feel as though
it laid a real foundation. That's what it should sound
like when it's a classic interview. And let me go
back to the corporate hustling thing, because I think when I.

Speaker 2 (21:20):
Want to say one thing about that, I never thought
about it. But yeah, because before that it would always
be one person and one person. Now you got three
people having a conversation with one person. Yes, you can
get so much out because I might ask something that
if you don't ask, and you might ask something that
you don't ask. So when you got three people together

(21:40):
having a conversation with one person, you're able to get
a much fuller interview. And that's something I never even
thought about, because even the people that I named, they
were one man band, one man band.

Speaker 1 (21:51):
Yeah, the one woman yeah.

Speaker 3 (21:53):
And so the podcast market literally, I believe that almost
everybody doing podcasts right now came off Breakfast Club. I'm
now they you know, as far as that saw that,
those interviews with Jay and Farah Khan, they literally drew
something from that, at least I know I did, you know,
so most people. But back to that corporate hustling thing
and speaking about the Breakfast Club interviews, what I think

(22:16):
happened is because a lot of people in the market,
and we'll get to some of them in a second,
but some of those guys are lean on the fact
that you're corporate hustling aside with iHeart, I think that.

Speaker 1 (22:29):
That Dame Dash interview, I think that sent Although the
message was pure and it was a good message, I
think it sent a level of confusion through the market.
I agree.

Speaker 3 (22:43):
I think that it kind of put people in a
position not to understand that you can do this.

Speaker 1 (22:49):
One hand washed the other both watched the face, you know.

Speaker 3 (22:51):
And I think some people who say your name with
the corporate tag attached to it, I think they lean
on those kind of moments which Dame Dash came in
and said certain things and certain things might have happened.
What do you what do you think about that Dame
Dash interview and what that may have done to the
market of misinformation.

Speaker 2 (23:13):
I love the Dame Dash conversation. I think the essence
of what he said is true. You know, you do
want ownership, like you know, you should have ownership in
something I don't believe and necessarily belittling the employees, you know,
because we all got to start somewhere. And if you're
a boss, you got to have people that work, right,

(23:33):
it's like to work with.

Speaker 1 (23:35):
You instead of for you. It's a collaborative vest.

Speaker 2 (23:37):
So if you got people that work with you, if
they feel like, you know, you have that mentality like
you're looking down on them, or you think that they
you know, let's dance, they may not want to ride
for you as hard. But I think we gotta we
gotta take a step back when we have these conversations
about ownership because you know, jay Z. I pointed this
interview that jay Z did with Kevin Hart on Heart

(23:58):
for Heart, because I think he broke it down so simply.
Some people are so happy having ownership of one hundred
percent of nothing. So would you rather have one hundred
percent ownership of a company that makes you know, let's
just say one hundred thousand dollars a year, so that's
your one hundred thousand, or would you rather have you know,
ten percent, twenty percent, thirty percent, fifty, fifty one percent

(24:21):
ownership of a company that's making multimillion dollars a year
like you do the math, like I can. That equity
can still go to my kids, you know what I'm saying.
And at the end of the day, it's all about
the capital. So there's plenty of things that I have
equity in. Everything ain't fifty one percent equity. Black effect
is fifty one percent equity with my heart. But some
things are ten percent, some things are twenty percent. You know,

(24:44):
when I do a TV show, it might be fifteen percent.
But all I need is the capital. Except when you
get that capital, that real capital, now I can go
out here and execute some things and straight out of
my pockets, you know, by the way, which I do
all the time. You know, there's plenty of investments that
I use my capital right to launch right right right,

(25:07):
and I do that because of the money I make
through that's strategic.

Speaker 1 (25:10):
It allows you, it allows you to do so.

Speaker 3 (25:12):
And I also want to be clear to the youngsters
that my partnership with Charlemagne, they didn't try to own
my shit.

Speaker 1 (25:18):
Never.

Speaker 3 (25:18):
They didn't try to play me or do no sucker shit.
They fuck with me and say, lone, we really enjoy
your content. We want to amplify, be partners with you.
This is what we can do if we know you're
gonna do what you do, and here we are.

Speaker 2 (25:31):
My face card is always clean when it comes to
business because I'm always treat people the way that I
want to be treats. I'm not gonna ever try to
own it. It's up there, ip, but that's not why
it's up there. It was already an existing entity. The
only thing I want to do is be able to
bring this machine next with loon plug loon up to
this machine and let's see how big this situation.

Speaker 3 (25:51):
That's what I'm saying you can get yeah, bro, And
that's love because I'm telling the youngsters don't know that.
And when they say corporate hustling, they don't know that
you're reaching beating in like that because there's a lot
of people in the market that's successful today that went
through you to get established, but they won't say it.
So the youngsters still don't have the identity factor to

(26:11):
know how did he get to that ten, how did
he get there, what happened? How did he build that?
I know he says what he makes, but why and how?
And they forget the part, Well, he hooked up with
Charlemagne for a minute, they ran some numbers up, got
the machine behind it, and then it placed him established
in the market. And that's the part that a lot
of young podcasters are forgetting. You must get established in

(26:35):
the mark. Got to get established before you can warn
any money.

Speaker 2 (26:38):
I've always been intentional a little about using my platforms
and power other people. You know, my homeboy man Djfrostydjfrosty
dot com, He'll tell you.

Speaker 1 (26:46):
When I got on with.

Speaker 2 (26:46):
Wendy, I thought I had to bring the whole South
Carolina with me, like that was my whole mindset, Likeyo,
South Carolina, We're trying to break somebody in this hip
hop game, you know, so I'm gonna use this platform
to try to put everybody in position. Frosty will always
also tell you. When I got on Breakfast Club, I said,
frost I'm gonna do something that I never ever did before.
I'm gonna tell you something that I never ever said before.
I said, I'm gonna be all about me. I said,

(27:09):
the reason I'm gonna be all about me is because
I can't properly help anybody or assist anybody until I
get in position. My boy, my man, Frosty will tell
you that right now. That's been my partner for them
for over twenty years. Frosty will tell you that right now.
That's what I said. That was my mindset because a
lot of times we don't realize we can get farther alone. Yes,

(27:30):
you know, when you're trying to bring everybody in what
you You know how it is when you try to
get into a party with twenty thirty people, You know
what I mean. But I've gotten into plenty of parties
by myself.

Speaker 1 (27:38):
You see how I roll.

Speaker 3 (27:39):
That's what I understand that right my whole thing is like, Bro,
I'm really on a mission. I don't need all my
homeboys with me, none of that, because they gonna they're
gonna blur my vis.

Speaker 1 (27:48):
That's right.

Speaker 3 (27:49):
I need to be clear minded. I need to be focused.
I don't need to be talking when I need to
be studying.

Speaker 1 (27:54):
You know.

Speaker 3 (27:55):
I need to really be on this because I know
for a fact people are listening. I know this for
one hundred percent fact, and it's changing things. I know
people are saying, yo, I said my son down to
listener that what you said about that?

Speaker 1 (28:08):
You know?

Speaker 3 (28:08):
And I'm like, yo, they lit So I'm taking that
shit serious, knowing that this is all they got because.

Speaker 1 (28:13):
I can't touch everybody, that's right.

Speaker 3 (28:15):
I cannot go to every hood and to every city
and have a seminar every I can't do that. But
what I can do is be intentional with our conversations
Aboutely and I think if we live there, man, we
can we can, we can go far. I want to
talk to about your confidence. What's responsible for your confidence?

Speaker 1 (28:35):
Monks goring to South Carolina?

Speaker 2 (28:37):
You know, growing up in a place where nobody bit
their tongue, where regardless of what was in people's pockets.
Regardless of what people's financial situation was. Everybody walked in
the room like they were somebody, and nobody treated anybody,
you know, differently because of what they had, you know,

(28:58):
like that whole mentale I got, well, I treat the
custody and like the CEO.

Speaker 1 (29:02):
You know.

Speaker 2 (29:03):
I get that from growing up in a small country
town because you don't know who's who. And I remember
my dad, me and my dad riding around. My dad
pointed at this dude one day and my dad said,
you see that man right there. It was this white dude.
He's just regular looking white dude. He said, that's the
richest man in most corn. And I was like, for real,
because you know, my idea of wealth is shoeing, the
design and clothes.

Speaker 1 (29:23):
Ain't everything else? The flying car. I'm like him.

Speaker 2 (29:26):
He was like yeah, he was like, you know, black people,
we like to wear all money, you know what I mean.
We like to show, we like to act, we like
to show like we we like to look like we
have money instead of just actually happening. And I was like, damn.
So my mentality was especially growing up the way I
grew up. You know, I sold a little bit of drugs.
I was a quarterspoon guy, right. You know seven grams,

(29:48):
you're supposed to make one hundred dollars off every gram,
but you know that don't have what happened?

Speaker 1 (29:52):
You're gonna spend two fifty and make about five hundred. Yes,
you know what I mean.

Speaker 2 (29:56):
But I never was the richest person. But all my
people around me was really big, big, big, big, big
dope boys. The only thing I could do was be
the funny guy. You know what I'm saying. The only
thing I could do was be the guy that read everything.

Speaker 1 (30:12):
You know.

Speaker 2 (30:12):
That's the only thing I could do. So my confidence
was always Okay. I know I'm around people that may
be more financially well offt than me, but I'm me,
Like what God gave me.

Speaker 1 (30:22):
Is ain't me and it ain't on me. But how
did you? How did you?

Speaker 3 (30:25):
Because I'm even going through that now where it's like, yo, bro,
I know what's up with me. I know what it is,
I know who I am, but still sometimes this shit
is getting big where it's like I what WHOA?

Speaker 1 (30:38):
Well, I'm gonna add something else on too. Knowledge yourself? Right?

Speaker 2 (30:41):
Growing up, my dad giving me first book he gave
me was autobiography of Malcolm X. Reading that and then
that leading me into reading Message to the Black Man
by the Honorable Elijah Muhammad, and then you know, reading
from Niggas to Gods by Kill, like all of these
books just you know, really instilled in me that him
black king, black man as special, black people are special,
the black man is God like. That was really my mindset.

(31:05):
And so that's another thing that gave me confidence. But
to what you just said, I've never felt like I'm
bigger than nobody, you know, I've never felt that way
ever in my life. I've never I've never had a
struggle with being humble. In the times my ego did
get the best of me, I was fully aware that

(31:25):
my ego was getting the best at me.

Speaker 1 (31:26):
And those are the moments that I couldn't sleep at night.

Speaker 2 (31:29):
Like everybody talk about, Oh you know why Charlemagne all
he talks about his mental health and therapy. I started
going to therapy in twenty sixteen, you know, because of
exactly what you're talking about. I started going to therapy
at the height of successful things too, because I've always
dealt with like anxiety, panic attacks. I've always dealt with
like bounce of depression. Didn't even know what they were.

(31:49):
You know, growing up in the hoods, you just think.

Speaker 1 (31:51):
You pussy, Yes, you know what I mean. So if
I'm like, I'm around this environment.

Speaker 2 (31:54):
Where people got guns and it's violence and people are hustling, like,
of course, I'm gonna be naturally paranoid. But if you
think that you got to go have to run from
the cops in the next five minutes, of course you're
gonna be naturally paranoid. But as I got older, I
started realizing, like, yo, this ain't just normal, you know, paranoia.
So twenty sixteen, I'm experiencing the most success I've ever

(32:14):
had in my life. You know, I got more money
than I've ever had in my life. But I'm realizing
I'm becoming exactly what I hated, meaning that I was
about to because I've been married for like two years then,
even though me and my wife we've been together twenty
five years, but we had got married in twenty fourteen,
and I was still out here in these streets. You know,
I'm still out here running around with a bunch of

(32:34):
other chicks in La later with a whole bunch of
other ships.

Speaker 1 (32:37):
I'm still living that life, and I'm realizing.

Speaker 2 (32:40):
Like, yo, I'm about to ruin my family the way
I saw my pops oring his family. And that's something
my pops would always tell me he regretted as he
got older. He would always say that to me, the
thing I've really messed up on was not doing right
by your mom. So I was getting caught up in
the characterure of Charlamagne.

Speaker 1 (33:00):
That ain't who Leonard is? Right?

Speaker 3 (33:02):
What moment was it, though, when you were at the
height that made you say, all right, I might need
to see about my like, see what's going on well,
because you.

Speaker 1 (33:11):
Went on a spell for a minute where you was
doing shit.

Speaker 2 (33:14):
Like the moment that made me really check myself was
a phone call for my wife and I'm out doing
some shit I ain't got no business doing. And I
remember her calling me, and I remember her just saying
to me, what are you doing. I'm like, I'm just
in the hotel whatever. She was like, no, what are
you doing?

Speaker 1 (33:29):
Wow?

Speaker 2 (33:29):
Like she feel it and not even about that moment,
she said, what are you doing with your life? You
about to fuck around and lose your family. You're about
to fuck around and lose everything. You know what I mean?
Because of where you at mentally, and that was like
a wake up call, like oh it. And then I

(33:49):
remember the moment I decided to start going to therapy
was I I was on vacation. I was on vacation
with all my friends and family, and you know, I
love going to this place called Anguilla. And I realized
I was getting my head cut, and I realized I
was feeling something that I hadn't felt in years, loan
and it was true peace, like true peace, like not
a care in not a worry in the world. Know,

(34:11):
we strive for no anxiety. I was in the moment,
like I was literally in the moment, like just I
wasn't focused on what's gonna happen tomorrow. I wasn't focusing
on what happened yesterday.

Speaker 1 (34:20):
I was just in the moment.

Speaker 2 (34:21):
And I said to myself, like, yeah, I gotta feel
like this all the time. What's gonna make me feel
like this all the time? And you know the answer
for me was to start going to therapy.

Speaker 1 (34:29):
Man, that's that's so deep, it's so layered.

Speaker 3 (34:31):
Because when I hear you say that, the first thing
pops in my mind is where.

Speaker 1 (34:36):
Would you be without your wife?

Speaker 3 (34:38):
Because this is how I know also that you are
not one of those clout chasy or egotistical in regards
to financial.

Speaker 1 (34:47):
Guys is because you never wore your wealth.

Speaker 3 (34:51):
Then on top of that, at that moment, you being
Charlemagne the height of your career, you could have said, man,
I reached out to Jay Z and talked to Jay
Man and had a long conversation with and that made
me go, see about mine? It could have been anything
in entertainment business, any ceo, anybody almost in this business.

Speaker 1 (35:09):
It was family.

Speaker 2 (35:10):
My wife, man, My wife build me twenty five years.
The first time I ever filt out an application at
a radio station, she drove me because my license was suspended. Man,
it's nineteen ninety eight. Wow, you know Charlter South Carolina.
This come, man, It's nobody better. She's my best friend,
She's my business partner, you know what I mean. Like,
she's the person that I know has always believed in really,

(35:33):
Like she was writing papers about me in college, like
about you know, she was interviewing me for like cause
she was a communications major. So she was interviewing me
in college. I go back and I read these things
and I'm like, damn. And she always said, like you
you predicted everything that you was going to be doing.
Like you know, I told her, I'm I'm gonna be
in New York doing radio. This is two thousand and one.

(35:54):
I only have been doing radio three years. Why would
I believe that I was gonna be in New York
doing radio? Got Randy Rope to Randy, he's from South Carolina.
He's to write for ozone magazine. He'll tell you, Randy
probably got some old tapes and old interviews. I'm predicting
all of this need. Same thing with Blad Blad Blad.
When I got fired from Philly at one hundred point
three to beat the day I got fired, I went

(36:15):
to go see Vlad and I did an interview, and
Vlad will take I told him I'm gonna be back
in position and it's gonna be bigger than it ever was.
Like he'll tell you, like he said, he was gonna
you all that. So yeah, man, people always ask me
what's the key to success. I always say, God, black women,
and therapy. You gotta have a queen on your side,
and you got to pour into your queen and do

(36:37):
right by her. Like yo, Remember when Sey pointed that finger. Yeah,
silly saying, ain't no good gonna come to you and
tell you do right by me? Yo, my brothers, I
promise you, man, if you do right by the woman
that you love and the woman that loves you, you
will see blessings like you've never seen before in your life.
Like over the last seven years, since I committed to

(36:59):
myself more, I'm not gonna say committed to my wife.
I committed to myself. I did the work on myself,
and I said, Joe, I'm going to be a changed man.
I'm gonna, you know, evolve intentionally. I'm gonna do right
by my wife and my family intentionally. Last seven years, I've.

Speaker 1 (37:18):
Elevated in every way.

Speaker 2 (37:19):
And I said just before in the pivot, but it's
true physically, mentally, spiritually, emotionally, financially. Can't nobody tell me
that I'm not in the position I'm in right now
because I intentionally committed to doing the work on myself
and doing right by the people that truly loved me.

Speaker 1 (37:37):
Oh that's so deep. That's so deep, and I think
it's a lesson in that.

Speaker 3 (37:40):
But they need to hear us identify that, because again,
like you said, we just deal with it. Even with me, like,
I don't know what it is what it is, right,
because I think you know coming from where I come from,
and you speak about your girl. I just I was
in a relationship, long term relationship, and I had to
because of everything that's going on. Right, it started to

(38:03):
affect things, and for some reason, I could no longer
be available in the same way, and it started to
affect my relationship. And so I can identify the difference
right without that queen next to me, I can literally
feel the difference. Bro, I can feel like not complete.
I don't even operate with the same confidence, right because

(38:25):
I don't have that swap, cause we would swap those
ideas or I'd be like, yo, tomorrow, I gotta go
see Charlotte them.

Speaker 1 (38:32):
You know, I'm gonna kill this, you know.

Speaker 3 (38:33):
And I don't have anyone else to I don't pour
into anyone. I'm too afraid to pour into people because
I've been disappointed so much. Right, when you pour into somebody,
you become vulnerable because you put your emotions in a
cup and you pour it on them.

Speaker 2 (38:48):
Man, when mess say nothing makes a man feel better
than a woman, man, queen with a crown, that'd be
down for whatever. You know. You know, like there's a
few things that's forever, my lady. We can make We'll
make babies. Back when I was nothing, you made a
brother feel like he was something. We talking about confidence.
That's another thing. I don't care what's going on. This
is I got a beautiful black woman that love me.

Speaker 1 (39:08):
That when I come in with my head down, she's
gonna say, king.

Speaker 2 (39:11):
Man, when I come in with no haircut and that
headline sitting in the middle of my I got the
RoboCop with the mask off going on, and that's just
sitting right there in the middle.

Speaker 1 (39:20):
She still got love for me.

Speaker 3 (39:22):
Back and bringer like, bro, I'm just saying black men
have to identify that love is not don't follow these
rappers with this rap talk about.

Speaker 1 (39:31):
Sleeping all these women. It's too much energy. You know.

Speaker 3 (39:34):
I always say energy is deepen the inner course. So
you don't want to just allow all that energy around.

Speaker 1 (39:40):
Man, you people.

Speaker 2 (39:41):
The only reason I know I was out there doing
that was I was trying to feed my ego. And
like the ego was like a cup with no bottom
in it, So you can pour water into that cup
and that water.

Speaker 1 (39:51):
Just gonna fall right through you know what I'm saying.

Speaker 2 (39:54):
You got to feed your soul being committed to one woman,
you know, being a great father, being a great husband,
and that actually.

Speaker 1 (40:00):
Feeds you know, your soul. And you know the coaches
the coach is fucked up, right. The culture for.

Speaker 2 (40:06):
Years was all it was all about misogyny. You know,
we all played a role in it. You know, it
was all about patriarchy. It was all over sexualized. We
all played a role.

Speaker 1 (40:15):
In passing that done. Yeah, that's right.

Speaker 2 (40:17):
We all play a role in you know, how our
women got treated, you know, in society. So it's just like, yo,
if I spent however many years of my life doing that,
I'm gonna definitely show y'all the other way, because I.

Speaker 1 (40:31):
Promise you the other way it's way more fruitful, man.

Speaker 2 (40:34):
I mean, it's funny to me when I hear people say,
damn bro like yo, you you you can't even you know,
talk about how another girl looks.

Speaker 1 (40:43):
Yeah, I could, you know what I mean.

Speaker 2 (40:45):
But I'm not about to be sitting on a podcast
or on the radio lusted over another woman. Know how
many years I ain't bass my wife doing shit like that.
Your perception of Charlamagne Lenard goes home to.

Speaker 3 (41:00):
This woman right here, right if she feel any kind
of way about it, Come on, man, any kind of.

Speaker 2 (41:06):
Way more man, your brother, your brothers be having more
loyalty to the men around them than they do the women.
The woman that you go home to at night, sleep
in the bed with, right like this supposed to be
your best friend. You're not gonna give her that same respect.
You're not gonna show her the same integrity that you
would do your homeboy. Why because you think your homeboy
bust your head?

Speaker 1 (41:25):
Right, you really a cal cow?

Speaker 3 (41:28):
Because for me, I go much further for my woman
because I know how far she would go for men.
You know what I'm saying these dudes, If you've really
been in the streets, man, you know this whole thing
is built on the falsehood.

Speaker 1 (41:38):
Man, this shit is not Now, it's.

Speaker 3 (41:40):
Some real things happening, but the people that's communicating about
them ninety percent of the time are not those people
in those positions.

Speaker 1 (41:49):
And that's just how this works.

Speaker 2 (41:51):
And when we tell you, yeah, to your point, because
we can we can put that with street shit, right,
people that talk about scree shit that ain't never been
in the street are people that talk about relationships that
don't have no relationships, like one of my favorite things
to do long because because of you, I'm starting to
pay attention a lot more. I love going on YouTube
and listening to people talk about me and things that

(42:12):
are going on and my life are going on with
my people and they don't know what.

Speaker 1 (42:17):
The fuck they talk you about?

Speaker 2 (42:18):
That ship is so funny to me because they speak
about it with the utmost confidence. Like I literally hear
people talking about how I am at home with my wife?

Speaker 1 (42:26):
How the fuck you know? How I am a fun
with this ship? You know what I'm saying, What are
you talking to you?

Speaker 2 (42:33):
It's like, how do you how do you know how
I am at home with my wife? Like that's weird,
that's that's unbelievably where you get that from?

Speaker 1 (42:43):
Like, but it's it's funny to me, and I listen
and it just lets me know, like, Oh, you don't
have a wife.

Speaker 2 (42:50):
Oh you don't have a family, so you don't understand
how having kids.

Speaker 3 (42:53):
Can change part Or you ain't a man, or you
ain't the king or the castle, or you ain't to
hate you not to hear you to take Yeah, that's right.
A lot of times I can't talk to you little
niggas because you ain't here a household. I need to
talk to head of the household. And a lot of
times this year niggas woman. So when I go to
talking about how you need to uplift your woman and
stand for your home and pull into your children, y'all

(43:14):
don't get that, cause that's your woman job for y'all.
That's right, y'all passed that to the woman.

Speaker 1 (43:18):
That's right. You know what I'm saying.

Speaker 3 (43:20):
But as me and we got to start the uplift
and say, now I'm pouring into the children's right, I'm
pouring into the house the same way she is.

Speaker 1 (43:26):
That ain't just your job.

Speaker 2 (43:27):
That's our job, especially if you come from not having that.
That's like, I love my dad to death, but my
dad was not able to be there for me in
the way that he even wanted to because he had
his own issues. He was dealing with self disabuse issues.
He tried to kill himself back in the day. He
was on ten to twelve different medications. He went to
therapy two and three.

Speaker 1 (43:44):
Times a week.

Speaker 2 (43:45):
If I would have known that when I was a kid,
I would have known what I was dealing with you
know what I mean. But these are things he didn't
tell me till I was a full blown adult.

Speaker 1 (43:53):
He didn't tell me. He didn't tell me anything. I
just said until I was forty years old. Wow. After
he read my second book, Shook One.

Speaker 2 (43:59):
So after you peeped it, after I talked about what
I was going through, and I had a cousin who
committed suicide that same that week, it was a week
of things giving.

Speaker 1 (44:07):
I was home.

Speaker 2 (44:08):
He called me on the phone and told me all
of those things. I remember calling my mom like, Mom,
you know, you know Dad was going through all of this.
She said, I thought he was just playing crazy to
get a check.

Speaker 1 (44:16):
Wow, that's what they did. So I feel like, yeah,
they still doing that now.

Speaker 3 (44:20):
And that's what I'm saying in the black community, because
we're so financially impoverished.

Speaker 1 (44:26):
How do we know when she played for the check
or really need to had it going through something?

Speaker 2 (44:31):
Absolutely, But then think about all the stuff we normalize.
We know, like violence is normal to us, watching somebody
get shot, watching somebody get their head, but you know
what I mean, going up in a store holding it
up at gunpoint, whatever it is, all of these things
are normal. Robbing somebody for they pack, Like all this
stuff is why is this shit normal to us?

Speaker 3 (44:49):
That's what I'm saying, And like now it's still normal
for me. And I'm trying to tell myself, lone, you got,
I got it. That's why I'm glad I got. I'm
getting new friends that's on different levels, right, so I
can start to have different conversations even though I'm good,
I'm straight, but I'm saying I.

Speaker 1 (45:04):
Get shited without people telling me.

Speaker 3 (45:06):
You know, like yesterday when we were when I did
Breakfast Club and you over there, I'm peeping technique. I'm
watching certain things and I'm saying, oh, okay, what's this?

Speaker 1 (45:15):
What's that?

Speaker 3 (45:16):
And so I understand that I gotta work on myself,
you know what I'm saying. And so many people come
and say Loan like shout out to test you hit me?

Speaker 1 (45:24):
Like man, you like pop? Man? Like yeah? She like so, man,
you got a gift. Man, you annoying it? Man? Your
your voice, you how you speak.

Speaker 3 (45:31):
And I'm just like in my brain, yo, i gotta
get well versed on so many more things.

Speaker 1 (45:36):
It's a lot of more work to do.

Speaker 3 (45:38):
And she's like, Loan, you good, you know but I
always feel like I gotta work and we always have
work to do right. But some people see us in
our current form and we have.

Speaker 1 (45:49):
To battle with our growth.

Speaker 3 (45:51):
Some people saw you in your current form back then
doing all of that, and sometimes they say they missed
the old Charlamagne. What do you say to people who
don't understand that you are Charlemagne. There's no more old Charlemagne.
That's dead. That's my past. That's what I've done. But
I think, and I'll give you my opinion, you can answer.
I think Charlemagne is available, and I'll look in the camera.

(46:14):
I think Charlemagne is available to feed the coach and
have these conversations. He just got to have a runway
to have a conversation, right, Somebody got to ask the questions.
You gotta be able to bounce these kind of topics
with people in an interesting way. And I think some
people think you've checked out of that side of the game.
And I believe they think you used to be there

(46:35):
with the Phara Khan type talk, with the you know,
some of that kind of shit where you used to
dive in.

Speaker 1 (46:41):
What do you say to people who take that position.

Speaker 2 (46:43):
I care about all of that stuff more than ever,
you know what I mean. But I'll tell people too.
If you want old Charlamagne, then you gotta go on
YouTube to find old Charlamagne. And Charlamage is gonna always
constantly grow, yes, and always, you know, constantly evolve.

Speaker 1 (46:57):
But I like this version of me much.

Speaker 2 (46:59):
More better because truthfully, I couldn't be that version anymore
if I tried.

Speaker 1 (47:04):
Those days are gone, like it was a moment in time.

Speaker 2 (47:07):
It's like when you constantly keep telling fifty cents to
make get rich of doe trying? Are you tell jay
Z to make reasonable doubt? I cannot do that anymore.
But I can give you four four fall yes, you know,
because I'm at a different point in my life. Yes,
And and even when people say things like you know,
I love I love when I'm online, and they'd be like, yo,
PC to god. Let me tell y'all something man, you know,

(47:30):
criticizing rappers, calling out rappers, you know, for their albums
being whack or whatever that brings you some smoke, Like
y'all see me in the street getting points in the
back of the head.

Speaker 1 (47:39):
Are you with these niggas? You will call out? That's
right on. They called out and I'm in the basement.
I'm out there.

Speaker 2 (47:45):
But y'all, y'all heard about these different altercations and dust
stuffs that have happened with rappers.

Speaker 1 (47:49):
Let me tell you something. Calling out politicians is.

Speaker 2 (47:52):
A way way way different ballgames.

Speaker 1 (47:56):
Y'all. Y'all have no idea.

Speaker 2 (48:00):
People have no idea the things that have been halted
because of things that I've said about elected officials or
you know, people at corporations. And I ain't talking about
no entertainment shit, right, I'm talking about real life.

Speaker 1 (48:15):
I'm talking about shit like home insurance. Wow. Yeah, I'm
talking about shit like.

Speaker 2 (48:20):
I'm talking about things that getting in a way of
real real life, real life.

Speaker 1 (48:25):
And you know, because you know I tell you a story.

Speaker 2 (48:28):
It's like, yo, I remember one time things were getting
I'm not gonna say what it was over, but things
were getting I couldn't get home insurance on the property.
I'm like, what the hell can I get hom I'm
having Homer shanks all these years, all of a sudden,
I can't get Homer Sance. Got turned down by like
ten eleven different Homer surance companies. My lawyer got on
the phone. One of them said, what is going on,
like what's happening that you know he can't get Homer

(48:51):
surance and like it was because of these comments that
he made about X, Y and Z, like straight up
wow said it. My lawyer was like, well, can you
put that on pay?

Speaker 1 (49:00):
Yes please? And of course they couldn't yes, because that
didn't get your head a camera.

Speaker 2 (49:04):
So then I got the Homer showing. There was some
BS Homer shows at first. Now yeah, I got some
better hom but but folks don't realize, like the battles
were fighting now, the wars we're fighting.

Speaker 1 (49:14):
Now if you conquered all but even with the rap shit, yo, bro,
I hung the twenty three up in that court.

Speaker 3 (49:23):
I did that, like I literally made the most money.
And I know you don't like to talk money, but
we're talking money today because there's too many people.

Speaker 2 (49:31):
I'm doing okay, now, I'm doing okay. God talking money
to my mom always said it's okay. My mom always
told me to be happy, to just be making a living.

Speaker 3 (49:38):
Yes, we're not doing that, no more, not today, not today.
We're not letting them get away with that time.

Speaker 1 (49:44):
No more. Today.

Speaker 3 (49:45):
Were talking money today, and I know because I get
paid with you, So I know it's.

Speaker 1 (49:50):
Some money available. We're talking money today.

Speaker 3 (49:52):
But but even even in that, in the situation where
like what you're just talking about, uh, the game is
called us to feed our ego, right, the game has
put us in a position to do that. Now, what
I do think is, oh, that's what I was gonna say.
With those conversations, people need to understand that the new

(50:12):
Charlemagne is in lackluster. Even when I hear you cop
to the new Charlemagne, it's confusion in that term, because
new Charlemagne would indicate to some people on the other
side that maybe it.

Speaker 1 (50:28):
Lost something, right.

Speaker 3 (50:30):
I don't know why, but I think they feel like
you know, when you say when you even cop to it, right,
when you're just like, yo, I'm the new Charlemagne.

Speaker 1 (50:39):
I don't I don't even know if it's new Charlamagne'.
That's what I'm saying. I'm just I'm just Leonard.

Speaker 2 (50:43):
At the end of the day, I think what you're
seeing now is more so Leonard as opposed to Charlomane.
Charlamagne is just the name that people still call me,
and I still answer to it. But you know, like
in my mind, I'm I'm I'm on daddy molde all
the time, you know what I mean, I'm in a
husband mode all the time. I'm in I'm in business
this mold like like like all the time.

Speaker 3 (51:02):
Yes, And I think the youngsters need to know that
the conversations are still polding, that the information is still polding, right,
that you ain't lost your legs, like you can get
in the mix and talk about it.

Speaker 1 (51:14):
I'm better.

Speaker 2 (51:15):
And then the reason I know I'm better is because
the audience grew as we all evolved. When when I
started doing work on myself, when Envy you know, started transitioning,
and it.

Speaker 1 (51:32):
Like everything evolved, the audience.

Speaker 2 (51:35):
The audience grew, like you're talking about Farra Con and
Dick Gregory and you know, all of these different voices
that we were bringing on. But then, like think about
the political conversations we started to have. And that goes
back to something my mother told me when I was young,
read things that.

Speaker 1 (51:49):
Don't pertain to you.

Speaker 2 (51:51):
Every so, being that I used to read things that
don't pertain to me, I started watching things that don't
pertain to me.

Speaker 1 (51:57):
That's right.

Speaker 2 (51:57):
I always had my hand in a little bit of everything.
I was alway was watching CNN and watching ESPNS. You know,
I was always reading the Sauce, but also reading the Watchtower,
you know, because my mom was a Jehovah witness. So
it's like we started on the political We started getting
our political bag on Breakfast Club because of my man
Bacari sellers South Carolina. I know in Bacari, since I

(52:19):
was doing radio on South Carolina using you know, the
clubs back then, drinking, having a good time. Right, So
when he ran for lieutenant governor of South Carolina, he
came to Breakfast Club. Because Bacari is of an age
where he understands culture. He was like, I'm gonna meet
people where they are. I'm going to the breakfast club, right,
And that interview did a lot for Bacari as far

(52:39):
as that campaign. He didn't win, but what happened was
Bacari started talking about how well it did for him.

Speaker 1 (52:46):
So then we just started opening the floodgates. The Angela
ris of the world you know, started coming up here.

Speaker 2 (52:51):
And then you know, because of the relationships with Bacari
and people like that, you know, I remember Angela RAI
had Andrew Gillim come up here later, and then the
Hillary Clinton and because uh, Bernie Sanders, Well, Hillary had
a bunch of black women working around her, salute to
Karen Sivil and they were telling her, Yo, she needs
to be doing stuff like breakfast club. Bernie Sanders had
a lot of black people around him. It was Nina
Turner and Teslin figure Ro and Simone Standers at the time.

(53:14):
They were all around Bernie and they at least at
least test and Simone was telling him, you need to
go do breakfast club.

Speaker 1 (53:20):
Killer Mike was rocking with him. So that stuff making
sense as riots.

Speaker 2 (53:24):
And and for me, just being a person who has
always wanted to ask politicians certain questions.

Speaker 1 (53:30):
I looked forward to that. That's what I'm now.

Speaker 2 (53:32):
Those interviews may not do five million on YouTube like
a six nine or or whatever numbers they were doing
Soldier Boy and all of them, but Yo, were talking
about real.

Speaker 3 (53:43):
World and then not even that. From a business perspective,
it stretches my market share.

Speaker 1 (53:48):
That's what I'm saying.

Speaker 2 (53:48):
If we give you, it gives you more market share
in the real world.

Speaker 3 (53:52):
And here here, here's also what I find interesting about
that is not only does it give you market share,
it's almost like you you you guys are some of
the only people that can serve this same fan base
like a hamburger and a salad.

Speaker 1 (54:07):
You know, it's like.

Speaker 3 (54:08):
Everybody's fan base won't even it'll do nothing if they
go that route, because they built it.

Speaker 2 (54:14):
That was always my mentality, because I saw a long
time ago how hip hop and hip hop personalities put
themselves in a box. I think I'll be forty five
in a couple of weeks, right, so I've hip hop's
fifty years old. I've been kind of around hip hop
since the inception. Like I saw the rise of it
in a real way, from my cousin Tie letting me

(54:35):
hear you know, paid in full by aericban rock him
Wow in eighty eight when I was ten years old,
to where we are now, you know, with the culture.
But I saw where hip hop was was hitting that
glass ceiling. I saw when those rappers that I grew
up on and I loved couldn't escape that box they
were in. They still wanted to rap about the street shit,

(54:56):
and they still wanted to rap about the guns, and
they still wanted to, you know, talk about the drug.
We know they're not selling no more. They weren't telling
us about where they were in their lives now. Man,
that's why I love what jay Z is. That's why
I love with knowledge that now I've got a song
called Brunch on Sundays.

Speaker 1 (55:11):
That's what I mean, That's what we say. That's what
I'm saying. So when back then I knew, Yo, we
can't stay in a box.

Speaker 2 (55:20):
We got to constantly bring people on this platform that
may not necessarily pertain to the platform.

Speaker 1 (55:27):
Who says who says Bishop TDJS can't be on here
when I'm telling you no, he can.

Speaker 3 (55:31):
For y'all, everybody can't have that conversation for an hour
and a half with someone without it being about rap,
without it being about beef. This is the point I
was making the shows is the value comes when I
can build a catalog that maintains market share. If I
just focus on the beef. Literally, anyone can talk about that.

(55:52):
You can literally, in my opinion, put anyone in that space.
But with y'all again, your audience was h would receive
both these meals and eat it up. Now, they may
not eat all the salad, right, they may go twenty
five minutes in, but that twenty five minutes may spark
the change to Now he's an umar fan. Now he

(56:12):
goes down this rabbit hole looking at what the hell
Dick Gregory been taught. Oh here's another one. Oh, here's
another one.

Speaker 1 (56:18):
This is I have discovered some of the things that
have changed my perspective based on that kind of stuff. Right,
y'all might do Dick Gregory. I may say, now I
know Dick Gregory, but I didn't know he talked like that.
That's right. And by the way, I've been doing this.

Speaker 2 (56:33):
The first time I ever interviewed the Honorable Minister Lewis
Prior Cohn was two thousand and five. It was the
ten year anniversary of the Million Man March, and I
used to do youth ministry at Muhammad Mars number thirty
eight in Columbia, South Carolina, and he came, you know,
to announce that they were doing the ten year they
were doing the ten year anniversary of the Million Man
March called the Million Man Movement, or I think it
was a million Man Movement of the Million March Movement.

(56:54):
I don't remember, but I'm I got the opportunity to
be part of the press junkie, right, and I'm in
there with my little tape recorder.

Speaker 1 (57:03):
I still got the interview somewhere.

Speaker 2 (57:04):
But I'm in there with my little tape recorder and
I'm just sitting there like, I don't know what all
these people talk about. I don't know if I'm ever
gonna get a chance to talk to the minister ever again.
I got questions about light Man, so I hit him
with I was the first person boom.

Speaker 1 (57:17):
I hit him with two questions about light Man.

Speaker 2 (57:20):
And he gave these really thought provoking answers, and he goes,
don't ask me any more questions. He said, I'm gonna
talk to you later. I'm just south the line of questions,
and and by the way, I'm like, damn, he you know,
he just he just told me shut the fuck up.

Speaker 1 (57:38):
He trying to eat man.

Speaker 2 (57:41):
After that press junker was over, one of the brothers
came back and got me. They took me to the
minister's sweep and we sat down. He said, Rick, he said,
I want you to record this too, and I got
that recorded as well, and I had a couple more
questions for him, and you know, I remember him putting
his hand on my knee and just saying, man, you
are more than what you appear to be the other people,

(58:01):
and you know you are here to help the next generation.
I'm paraphrasing, but just to help the next generation, you know,
grow and get and get to where they need to be.
And he was like, you know, I want, I want
to pour all my wisdom into you.

Speaker 1 (58:15):
He said, this is O five.

Speaker 2 (58:16):
And I asked, brother, I got it on tape, Say asked,
brother Doda mohamma, brother damahamma. But I got it on tape,
you know, And yeah, those that's what my mind was
always at. I got in trouble for that in Columbia Sideline.
I got in trouble because I played it on the air.
And I remember, I remember my program director at the time,
he said, uh, I wouldn't have played that that that
that Farakhn interview if I was you mind you he

(58:39):
wasn't on this saying that it's about nobody.

Speaker 1 (58:41):
He wasn't talking about no community.

Speaker 2 (58:42):
If he was just talking about life and hip hop
and how to bridge the gap between hip hop and spirituality.
But I guess, you know, some of the powers that
be had complained, you know, complaining down there.

Speaker 3 (58:52):
Man, that's crazy, don't you. I just did a c
I a guy and I don't know if he spinned
me or not. But I asked him about Phara Khan.
He said, I don't know who that is. You think
he's spinning me. He said, he didn't know. He was
in there for eight years. He was in there when
the Boston bombing happened.

Speaker 1 (59:07):
He's only been a year. He was in there for
a years. He's not in there no more. But he
was an X operative for as I mean, listen, ninety
years old. But I'm saying the CIA didn't don't they
have they had an interest in in Phara Khan. I
don't know if they still do. I mean back in
the day. I think.

Speaker 2 (59:25):
My reading serves me correctly. The Honorable Elijah Muhammad was
the most surveillance the.

Speaker 1 (59:31):
Person I was trying to get in with him.

Speaker 3 (59:33):
Why would you because I don't know if this is
That's what I'm saying that That's why I was because
I was looking at some stuff and I asked me.

Speaker 1 (59:40):
He was like, I don't know who that is. I
know about the million man in March, but I don't
know Farakhn.

Speaker 3 (59:44):
I just found that strange that intelligence doesn't know who
Farakhn is.

Speaker 1 (59:50):
Maybe he got to play dumb.

Speaker 3 (59:51):
Yeah, that's what that's what I thought it was. I
should have got him like this little spinning me. Let's
get into podcasting a little bit. What would you say,
warrants UH money for a podcast.

Speaker 1 (01:00:03):
Viewership?

Speaker 2 (01:00:04):
You know when I viewership, listenership, you know, it's all
about the audio. I keep trying to have that conversation
with people because if you're on YouTube, and you're just
on YouTube, you're not a podcast.

Speaker 1 (01:00:16):
You're a video show. Yes, you know what I mean.

Speaker 2 (01:00:19):
But if you're UH a podcast, it's all about the audio.
People care about what's the numbers on that RSS feed? Yes,
you know, that's where the money is. And I'm in
the audio business like that's why you know, people, And
I don't knock you. Like I said, YouTube is a
digital billboard, but I'm in the audio business. Like everything
I do with Black Effect podcast, we do audio.

Speaker 1 (01:00:38):
You know, I don't. We know. We don't touch you
at all. Yes, y'all don't.

Speaker 2 (01:00:43):
When when Drink Champs was with black Effect, we didn't
touch the Drink Champs video. You know, when your Legion
was a black Effect, we didn't touch earn your Leisure video.
All the smoke, we don't touch all the smoke video
that's not what we don't touch all the smoke video like,
we care about the audio because the audio is where
the ad revenue is. I do radio, I do breakfast
club every morning. That's the audio b and that's where
you're pulling from. And that's what I need the youngsters

(01:01:04):
to understand. When he talks about this, pay attention. Write
some shit down if you need to. But this dude has.

Speaker 3 (01:01:10):
Made a lot of money in the audio game and
podcast and they have been able to confuse us to
think that video is podcast. It's a component of the podcast.
But literally podcasting lives in the audio form.

Speaker 2 (01:01:25):
I've been doing Brilliant Idiots for ten years and I
love when people say things like Brillian Nidias fell off
this and that, But I'm like, damn, we do three
hundred thousand listens every episode and.

Speaker 1 (01:01:39):
I don't know, and I've watched it.

Speaker 3 (01:01:41):
I've been I remember when I was here and I
went and looked, I'm like, fell out.

Speaker 1 (01:01:45):
How yeah? And you can you can go look on SoundCloud.

Speaker 2 (01:01:48):
SoundCloud has some of the numbers, Like SoundCloud you'll see
like two hundred thousand, but then Spotify.

Speaker 1 (01:01:53):
Is a whole other thing. And whatever else you can.

Speaker 2 (01:01:55):
Listen to podcasts and I'm like, damn, you know, the
checks don't look like we fell out. You know we're
in the audio space. But what you said is true.
People get confused about the visual right or even like
I see people say things like man, why why brilliant
it is? YouTube don't have a lot of subscribers. I'm like, bro,
do you realize this our second YouTube page right like

(01:02:17):
our first YouTube page, we had well over a million followers.
Andrew turned to the Flagrant. No, no, Andrew turned it
into Andrew Andrew. That's because Andrew was he was.

Speaker 3 (01:02:27):
He was kind of headed that curve right when when
he was saying like and then you would this is again,
this is when I'm saying about some of the assists
that people may not even really add value to your name.
With Sholtz, I literally saw you hand him a platform,
like hand him a situation where it's like, yo, you

(01:02:47):
my guy, I really rock with you. Whatever you need
from me, go get your money and you and that
that I'll take it to this. You guys had built
up Brilliant idiots when he had first started Flagrant, and
he took Flagrant and put it on Brilliant idiots on
the RSS on the RSS feed, and so that should
even speak to how important that r s S feed is.

Speaker 2 (01:03:09):
We did that with every podcast we launched on a
loud speaking Angelo Ride podcast. When we launched her, it
was on r s S feed. Tax Do one, we
launched taxt On and it was on our RSS feed.

Speaker 1 (01:03:18):
Any t K.

Speaker 2 (01:03:19):
Kirkling, whoever it was that we were doing that podcast
at the time, we put it on Brilliant Idiots RSS
feed because we had a booming RSS feed. I mean,
of course the reed does, but but they're not letting
nobody get on their RS like people unless it's like
the friend zone something like.

Speaker 3 (01:03:38):
Yes, it's all about audio. So what about the Patreon
versus audio model.

Speaker 2 (01:03:45):
I don't mind the Patreon model because it's just like
a subscription based model versus open air.

Speaker 1 (01:03:52):
But it needs to be added value.

Speaker 2 (01:03:55):
Yeah, I think you should be doing something else on Patreon.
You get people something else like I'm not gonna, you know,
put a podcast out for everybody to listen to and
then put that same podcast behind the walls just because
of some curse words, you know what I mean, charge
them more like if I'm gonna do Patreon I'm gonna
give them some whole other content, like I wouldn't even
want to give people you know what I'm doing on

(01:04:16):
the regular podcast, Like let me go take them behind
the scenes, let me give them something else.

Speaker 1 (01:04:22):
So he's are blueprints for the youngsters they listening, you
know what I'm.

Speaker 2 (01:04:25):
I think one of the best blue prints to follow.
I think one of the best blue prints to follow
is Flagrant. And the reason I think Flagrant is one
of the best blueprints the follow is because Andrew puts
Flagrant out as a podcast.

Speaker 1 (01:04:35):
You know, so you can listen to it for free.

Speaker 2 (01:04:37):
But when they were doing like more edgy of content,
you can go listen to it on the Patreon and
they put out the video on YouTube. Once again, meet
people where they are. You create this one piece of
content and go wherever the people are. The thing that
frustrates me sometimes is because I'm watching people trying to
grow these these podcasts on YouTube.

Speaker 1 (01:05:00):
You hustling backwards.

Speaker 2 (01:05:01):
That's a video, it's not even a podcast of video shows.

Speaker 3 (01:05:04):
And then look how big Breakfast Club is, and you
know what it's like to be flagged or have shit
like bro, they literally can stop what's going on and
you cannot scale a business that way.

Speaker 1 (01:05:16):
You cannot scale a business that way.

Speaker 2 (01:05:18):
What I would want to see people do is, if
you are going to start your podcast video wise, yo,
every ten to fifteen minutes, you should be saying, hey,
make sure you go check us out on the audio.

Speaker 1 (01:05:28):
Make sure you listen to the audios, you know, and
you know what. I think.

Speaker 3 (01:05:31):
I got this trick from Andrew Tait, and I'm gonna
put this out for the youngsters. This is a very
slick trick that he does. They take a long interview
and they do an ad right and it's literally this fast.
My name is, my name is Andrew Tait. I represent
a company called such and such. I'm there to talk

(01:05:52):
to you free available to speak to you on such
and such.

Speaker 1 (01:05:55):
Back and instantly go back. I'll be saying, you do that, yeah,
but that's what I'm saying. So I get that. I
got that from them. Now mines is too long.

Speaker 3 (01:06:05):
What I noticed he's doing is understanding that the viewers
spain is very short. So it comes in literally for
five seconds and bounces back out. It is it's almost
like it's not interrupting what's happening.

Speaker 2 (01:06:17):
Man, You're gonna reach more people with audio. You know why,
because people spend more time in their cars. You know,
people spend more time commuting in the trains or on buses.
When people working out, they throw you know, a podcast
on or an audible book. I got to actually sit
down and look, yes, you know what I mean.

Speaker 3 (01:06:35):
Now, even if you debate the fact that you reach
more people on YouTube, because some people trying to have
that debate debate, I just think the business lives in audio.

Speaker 2 (01:06:45):
I think I think the business lives in the audio,
and I still think you reach more people audio wided.

Speaker 1 (01:06:49):
But by the way.

Speaker 2 (01:06:50):
What about with podcast you think with with podcasting?

Speaker 1 (01:06:53):
Absolutely, man, you look at Joe Rogan.

Speaker 2 (01:06:55):
Joe Rogan was doing ten million downloads, No I'm lying,
or he went to spot Joe Rogan was doing one
hundred million downloads a month of people listening to his podcast. Now,
there would be those times where you definitely would do
absolutely absolutely, But I know for a fact I've listened
and still do listen to more Joe Rogan than I've

(01:07:18):
actually watched YouTube video.

Speaker 1 (01:07:20):
I don't know what if the same is for breakfast Club.

Speaker 2 (01:07:23):
I would only assume that though, because when it comes
to breakfast club.

Speaker 1 (01:07:26):
We do eight million monthly listeners.

Speaker 2 (01:07:29):
We do fifteen to twenty million downloads a month on
the podcast.

Speaker 1 (01:07:33):
I can only assume people are listening to us more.

Speaker 2 (01:07:36):
And don't get me wrong, we're on BET in the
morning and we're still on YouTube and social media, so
I'm fully aware people are watching as well. But I
don't think it's anything like being in people's ears, man.

Speaker 3 (01:07:47):
I think, and I also think you can literally handle
that like different customers. I think you can handle the
video watcher a certain way and the audio guy certain way.
I think what's happening is people are getting lazy and
trying to handle both of them the same way.

Speaker 1 (01:08:02):
I don't think that they know there's a difference, you
know what I mean.

Speaker 2 (01:08:05):
I think that these brothers and these sisters are really
starting these podcasts on YouTube because they think that's where
they're supposed to be starting a podcast.

Speaker 1 (01:08:15):
Because some of them don't even get audio.

Speaker 2 (01:08:17):
Some of them don't got audio, maybe because we haven't
done a good enough job. Like Drink Champs isn't a
massive podcast just because of the video exactly, it's a
massive podcast because of the audio.

Speaker 3 (01:08:25):
Yes, when he was and we can speak about that
when he was over on button and speaking about whatever
deal he got.

Speaker 1 (01:08:32):
That was an audio deal.

Speaker 3 (01:08:33):
He was talking an audio deal that wasn't a video deal,
and so again podcasters have to pay attention.

Speaker 1 (01:08:39):
It was an audio deal with Black Effects.

Speaker 2 (01:08:40):
I don't I think he had a video deal with
Revolt Maybe I think, But.

Speaker 1 (01:08:44):
When he was speaking, he said I got ten million
or something.

Speaker 3 (01:08:48):
I don't know if those numbers are correct, but I
know he said I got a certain number and that
was just for my audio, and yeah, ye, yeah, yeah.

Speaker 1 (01:08:55):
That's what we paid. We were pay just for audience,
what I'm saying.

Speaker 2 (01:08:58):
And it's the same thing with anybody, like you know,
I don't care if it's a Joe Rogan, a eighty
five South show, or whoever.

Speaker 1 (01:09:03):
It's two different businesses.

Speaker 2 (01:09:05):
Like your audio is one business, and those Fortune five
hundred companies, they're gonna spend more money advertising on those
on those platforms with big audio numbers than they are,
you know, gonna spend on on video.

Speaker 1 (01:09:16):
Now, maybe one day it might change, or it might
just be equal.

Speaker 2 (01:09:20):
People might spend just as much on video as they
do audio, or you might be able to combine them
and do bundles together. Some companies are doing that now,
but it's not it's not the fortune five hundred companies, like,
it's the little ones.

Speaker 1 (01:09:32):
You can you can go.

Speaker 2 (01:09:33):
I'm not gonna knock nobody, but you cat you can
go look on on the brands that these people are advertising,
and you can tell who's getting the big fortune five
hundred joints.

Speaker 1 (01:09:44):
Yes, yes, yes, yes, And that's that's so.

Speaker 3 (01:09:47):
Yes, Yes, that's so important identified because what does your
podcast want? Do you think more money is spent on
ads for podcasts in the video space or a for
podcasts in the audio.

Speaker 1 (01:10:01):
Audio that's a fact. So again this is.

Speaker 3 (01:10:03):
Something else they need to know because who is really
getting ads for video Like you can warrant an AD
for audio podcasts way before you can get an ad
for video podcasts.

Speaker 1 (01:10:15):
In regards to numbers.

Speaker 2 (01:10:16):
I'm gonna sa it's that link I sent you the
other day. Okay, this was an article that Variety put
podcast US ad revenue projected to hit two point three
billion in twenty twenty three, up twenty five percent.

Speaker 1 (01:10:33):
And then that's what YouTube going down and also.

Speaker 2 (01:10:36):
YouTube going This is these numbers. I'm talking about audio numbers.
What I'm saying, how much they're spending on audio, so
they pay attention. And again that's where YouTube going down.
And also YouTube just did another trick again, always watch industry.
When YouTube does something like this, it means something's coming.
So what YouTube just done is lowered the standards for monetization.

Speaker 1 (01:10:57):
So now they.

Speaker 3 (01:10:58):
Even make it easy for you to make money because
what they're gonna end up doing is lowering how much
you're being paid. So I think YouTube in the next
eight months year is gonna see another dip in what
they're being paid. They've already seen drastic dips in like
making one hundred and fifty thousand a month. Now you
make eighty thousand a month. Now it's down to fifty

(01:11:20):
k a month, stays by right there for six months.
Now you at twenty eight k, goes back up to
thirty two.

Speaker 1 (01:11:26):
You can't scale a business. What's this line?

Speaker 2 (01:11:28):
Hold On, this is another article because it's what me
and me and Loane be doing. We be sharing information,
we be sharing articles. I'm gonna read this other article
I sent you because I don't want to misquote nothing.

Speaker 1 (01:11:38):
Yes, sir, hold on, all right.

Speaker 2 (01:11:42):
This was a Time magazine article that talked about how
a lot of people. A lot of YouTube creators are
walking away all right. That comes from a split of
advertising revenue earned by creators videos, as well as other
options such as direct gifting and paid descriptions. YouTube takes
about thirty percent of any income from its creators. For
the vast majority of creators there cut doesn't add up
to much if they're hoping to make a living ad it.

(01:12:03):
A major twenty sixteen academic study suggests ninety six point
five percent of YouTubers don't make enough money from AD
revenue alone to break the US poverty line. In two
thousand and eight, just two point eight percent of YouTube
channels in the sample linked to an external fundraising platforms.
So what they're basically saying is people are using their

(01:12:24):
YouTube channels to fundraise, to fundraise od the other thing
the fundraise into the fundraise, doing other things like direct gifting,
like giving people things, giveaways and Paige subscriptions.

Speaker 1 (01:12:43):
You know what I mean? So you're not making just
money off AD revenue alone. Did you hear what I said?

Speaker 2 (01:12:48):
Yo? Six percent of YouTubers don't make enough money from
AD revenue alone to break the US poverty line.

Speaker 1 (01:12:58):
And think about that, and what what for?

Speaker 3 (01:13:00):
Me to go to one of these companies and get
an AD for my podcast.

Speaker 1 (01:13:05):
For video, the numbers have to, damn it be astonishing.
They're not.

Speaker 3 (01:13:09):
They because they don't understand value. They don't understand really
what they're looking at. So they're just looking at one
hundred thousand, two hundred thousand views. Okay, we'll give you
a little something to speak on it. But audio you
cannot only warrant a check for ad for very, for
for for less. You will also that ad also converts

(01:13:31):
better because the listener has a different relationship than the viewer.
In my opinion, again, the viewer to me is not
the customer.

Speaker 1 (01:13:40):
That's right.

Speaker 3 (01:13:40):
You see what I'm saying, and that's that's what that's
that's how I feel about it now.

Speaker 1 (01:13:45):
I also say this with YouTube.

Speaker 3 (01:13:47):
I think half of it is people are addicted to
cloud chasing. And I don't think cloud chasing is on
is just cater to one level, like you got to
be broke to cloud chase. I think you can be
rich in cloud chase. I think you can be successful
in cloud chase. You cannot understand the business and not
even knowing you cloud chase.

Speaker 2 (01:14:07):
I was looking for the actual number of how much
more an audio ad is worse than a video ad.

Speaker 1 (01:14:14):
I'll find assume. Yeah, I understand the conversation.

Speaker 3 (01:14:17):
But and so it's like when I look at the
cloud Chase, I'm saying, damn it, it feels like that
we're more attracted the video because we'd rather be seen
than heard.

Speaker 1 (01:14:25):
It's a drug. Like to sit here and act like
fame is not a drug. It absolutely is.

Speaker 2 (01:14:30):
And it don't matter if you got one hundred thousand
people listening in a one thousand or one hundred. That
one hundred people can gas you the fuck up. That
hundred people will be in your social media comments telling you.

Speaker 1 (01:14:41):
That you the shit, you the biggest thing in the world.

Speaker 2 (01:14:43):
Those hundred comments will go on your YouTube and tell
you how much they love you and how much better
you are.

Speaker 1 (01:14:48):
And this person and that person. You can't get nine
people at the roost. Piggy in.

Speaker 2 (01:14:55):
Man man listen act is good at what he does. Lou,
I mean we we we We're gonna always probably agree
to disagree on that.

Speaker 1 (01:15:03):
But the brother's entertaining, man, that's not It means nothing
to me. This crack head is on the corner entertaining,
and they're running business.

Speaker 2 (01:15:09):
That's true, But I think, I think, I think what
Act has done as far as turning screaming. I don't
want to say he turned into a business, but he's
learned how to get money from it, you know what
I'm saying. He's he's been a's been able to take
what he has built on online and been able to
like damn, turn it into licensing deals like he damn
they got a license and deal with rum.

Speaker 1 (01:15:29):
He's doing great in regards to that. But I'm looking
at it like this, Yo, I don't if I got
the big kitchen, like, let's cook me a five course meal,
I don't want to go into big kitchen and cook
the noodles. He might, he might have learned those other
courses though, But what's taking so long when you've had
this audience for ten years? I mean, I thought you've done. Listen,
I've gauged the market. Look what you've He's running alongside

(01:15:51):
you Button shows Vlad like he's running alongside you, guys.
He's number two on the list. Dude. Yeah, I'm gonna
be honest with you. I don't feel like I'm running
beside But I'm saying I'm saying in the in the process.
He's not, I'm saying perception wise when they say I'm
talking about the list. Look at the list he got you,
Joe acted. They got him in these conversations, and I'm saying, Okay,

(01:16:13):
what can I want to say something about that list
real quick? Since you brought it up.

Speaker 2 (01:16:16):
Here's the thing, like you know you got like, let's say,
I think it was the Hollywood Reporter. The Hollywood Reporter
they had the top thirty five most powerful people in
New York. Uh. Last year, I'm on that list of course, right,
and they did a profile piece on me in there.
Thank thank you to the Hollywood Reporter. Then like Media Eye,
Media eight had the top. And by the way, when

(01:16:38):
you go look at the Hollywood Reporter list, you can
pull it up yourself and look and see who's on that.

Speaker 1 (01:16:42):
Matter fact, I'm gonna let's do that. You got time, Yeah,
you got time. I'm here.

Speaker 2 (01:16:47):
This is the part I've been waiting on. Oh look,
I got it right here. Look the Hollywood Reporter thirty
five most power people in New York Media twenty twenty two.

Speaker 1 (01:16:54):
Charge read some of the names before that, though, Is
that is this it? Nate?

Speaker 2 (01:17:01):
Oh yeah, yeah, that's that's that's the that's the CBS
Morning News teams.

Speaker 1 (01:17:05):
So that's Gail King. I know Gail for sure, she's power.
Now who now, who's after that? Samantha B. Samantha B.

Speaker 2 (01:17:13):
You got uh people? You got the cast of the view, right,
you got when you come up on Myndes. After that,
you got R. R. E. Burkeoff and co Bert.

Speaker 1 (01:17:23):
But listen. R. E. Burkeoff is the CEO of Liontree.

Speaker 2 (01:17:26):
Lion Tree is a boutique investment bank of choice for
media and telecommunications. I guess you got Natan Gail King. Uh,
then you got me right, but Charlamage the guy?

Speaker 1 (01:17:36):
But who else?

Speaker 2 (01:17:36):
You got people like uh, Agnes Chu, David Remnick and
Anna Wintour On this list?

Speaker 1 (01:17:43):
You got Stephen Colbert and John Batiste.

Speaker 2 (01:17:45):
You got Rashida Jones, who's the uh you know, president
of NBC ms NBC.

Speaker 1 (01:17:51):
You know what I mean? Like you got people like that.
That's power.

Speaker 2 (01:17:54):
Okay, Now there's another list of media. Eye you can
look that one of us.

Speaker 3 (01:17:58):
Look at Look, We're gonna make sure to put both
of the on screen. We're dealing with facts and not feelings.

Speaker 2 (01:18:02):
Look up, look up media height top one hundred news
personalities News, Yeah, personalities.

Speaker 1 (01:18:11):
News media twenty twenty two. Yeah, most what is it?
Is it? Media?

Speaker 2 (01:18:15):
He It's most influential in news media twenty twenty two.

Speaker 1 (01:18:18):
It's one hundred people.

Speaker 2 (01:18:20):
All you gonna see on this list is the Sean
Hannity's of the World, the Bill O'Reilly's, the Henderson Coopers,
Don Lemons. Why my black ass number two? Chris Christie,
Why my black ass number twenty three?

Speaker 1 (01:18:32):
On this List's what I'm trying to tell you, this
is news.

Speaker 2 (01:18:34):
I'm not a news personality I do. I'm a hip
hop media personality. But they got me on this list.
So now the Complex list, they got me number three.
Here's the reason I don't care about none of those rankings.
Long as long as I'm on a little bit of
all of those lists, I must be doing something right right,
and plus I don't.

Speaker 1 (01:18:50):
That's not what I do it for.

Speaker 2 (01:18:51):
It's an honor when anybody recognizes you and they what
it is you do.

Speaker 3 (01:18:57):
I think it's a disappointment because they're adding to the infusion.
Eper see, because power when we identify to again, some people,
all they have is the information and the driplets that's
left out there. So when they are coming up with
their template as to what power looks like, and you
have someone at number two who hasn't really built anything,

(01:19:19):
and you got the number three guy on mediaites top
influence you in news?

Speaker 1 (01:19:25):
And also on what was the other one.

Speaker 2 (01:19:28):
The Hollywood Reporter top what is it most powerful people
in New York Media twenty twenty two.

Speaker 1 (01:19:33):
Help me understand, now, I get.

Speaker 2 (01:19:35):
What you're saying, because look, but here's the thing, like
when you look at the Hollywood Reporter, right, And that's
why when I did the Vlaid TV interview, I was asking, well,
what defines power?

Speaker 1 (01:19:42):
Because when you go look at the things.

Speaker 2 (01:19:44):
They break down, right, they say, I'm the host of
the Breakfast Club and The God's Honest Truth, that's my
talk show.

Speaker 1 (01:19:49):
We can get into that too, will we will, But.

Speaker 2 (01:19:52):
It just basically breaks down a lot of different things
that I do. Breakfast Club, Brilliant Idiots, TV show, multiple
best selling books, a comics imprint which which you know,
that's another one, district, scripted development, and I even do
it creat the part. I even do a video series
for The Hollywood Reporter. So it's like when people have
these conversations.

Speaker 1 (01:20:12):
About you know, what is power.

Speaker 2 (01:20:14):
I'll just be asking like, okay, well define it for
me in hip hop because the other thing I like
about these lists, it's executives on this list. It's people
that actually cause shots. It's people that can actually get
you in check. It's people that can put you in
that position.

Speaker 3 (01:20:27):
That's the point when you have someone who is supposed
to be a credible publication confusing our culture in that way.

Speaker 1 (01:20:34):
Because podcasting is.

Speaker 3 (01:20:36):
An undeveloped market, that's right, it's developing, and so everyone
is looking for marching orders. These young guys are developing
in the dog. Now Joe what Joe did, and we're
going to get into him with Patron.

Speaker 1 (01:20:51):
That's a model.

Speaker 3 (01:20:52):
That's a model you have to literally it's a hard
model to craft under. If you don't have their fan
base right. You can't start a podcast and say I
don't want any audio ads. I'm gonna go all Patreon
and then it's gonna take you a while.

Speaker 1 (01:21:05):
To build that up.

Speaker 3 (01:21:06):
But hey, he done, whatever he's done. But for you
to have made what you've made in audio, to be
the person that's been influential with all these checks and
these these assists.

Speaker 1 (01:21:17):
And these Andrew shows and these you.

Speaker 3 (01:21:20):
Know, tax stones and all these other pods and different
people that came through you. I think it adds to
the confusion of the youngster saying, oh, well, damn.

Speaker 1 (01:21:29):
They got they got act At too.

Speaker 3 (01:21:32):
I don't I don't mind that though, yeah you don't,
cause you again, it's not you.

Speaker 1 (01:21:36):
It ain't you. It's the people on the other side.

Speaker 3 (01:21:39):
He's taking that and saying, well, hey, we're gonna do
what act doing like, instead of saying, no, we're gonna.

Speaker 1 (01:21:45):
Do with Charlotte. See how Charlotte doing that.

Speaker 2 (01:21:48):
I think I think you should look at everybody on
that list. I think, well, how how many people on complexes?
Twenty yeah, yeah, twenty five? My biggest I didn't have
any issue with the complexes. I just felt like they
left a lot of people off. I felt like you
should have been on it. I felt like Boulet keV
should have been on there. I felt like a DJ
head and Chuck Dizzle what they're doing with homegrown Radio,
they should have been on there. Like, there's just a
lot of people I feel like they missed. Yes, you know,

(01:22:10):
but I think you should be studying everybody that's on
that list. You should be looking at everybody on that list,
and looking at what all of those people do.

Speaker 1 (01:22:18):
The other thing I didn't, I wouldn't have done on
that list.

Speaker 2 (01:22:20):
You can't put under the people that's already home on
that list, right, you know, that's one of my favorite
jay Z records.

Speaker 1 (01:22:26):
I'm already home.

Speaker 2 (01:22:26):
Some of the people are literally in the Hall of
Fame already, Angie Martinez in the Hall of Fame, already,
swaying the Hall of Fame already, Big Boy in the
Hall of Fame already. Hell, I'm in the Radio Hall
of Fame, and in the Radio Hall. Some people you can't.
You know, I should have been on that list, but
they those are we the ogs. Like I'd rather see
a list of everybody that's new in the space.

Speaker 1 (01:22:45):
I'd rather see a right list. I don't give a damn.

Speaker 3 (01:22:48):
Like, just get it right, if more than anything, because
again that's what I'm always about.

Speaker 2 (01:22:52):
But the only way to get it right you got
to actually base it on something other than That's what
that was. The other thing that the list was like,
it was just it was big. Don't seem like noise
point was given the way they were describing people.

Speaker 1 (01:23:04):
And they misuse power. So you said, power and based
it on noise, because if it's power rankings, this list
goes different.

Speaker 3 (01:23:12):
If it's true power, if we're really talking power, this
list doesn't go like that. And we've we've we've given
them enough because I don't think the list warrants that
much from from us, right.

Speaker 2 (01:23:22):
I appreciate being on all the lists. Anybody that wants
to salute me, I don't care. I'm twenty three on
media and I'm I don't even know what I was
top seven on most power people in media in New York.

Speaker 1 (01:23:34):
I don't That's not what I do it for.

Speaker 2 (01:23:36):
But I enjoy the conversation because because I like, I'm
the person that likes to debate stuff like that. I'll
sit here with you and tell you Steph Curry the
number two greatest players.

Speaker 1 (01:23:45):
Do you know what I mean? Whether you agree or not,
that is my opinion.

Speaker 2 (01:23:47):
So I don't have no problem, you know, being in
those those conversations.

Speaker 1 (01:23:51):
But I just I do want to say. I do
like what act is built, and I think that what
has he built? This is what I can't never get
an answer for. I think he's built a name that
ain't ship. No.

Speaker 2 (01:24:04):
No, I'll tell you why it is because so many
celebrities are bro. That is true, but he's not because
not yet, because because he's been able to take that
name and go get a check from spot and I
can give him.

Speaker 1 (01:24:16):
And by the way, the Spotify deal was slick. That
was a that was a hot jet.

Speaker 2 (01:24:20):
I'll tell you why the Spotify deal was slick because
he didn't have no podcast. He didn't have no history,
no podcast resume at all. It's not like it's just
what he's Listen, this is what he's been able to do.

Speaker 3 (01:24:30):
This is what I'm saying. He's the greatest trick ever
in hip hop media. He's been able to finest bags
out of nothing. Because my opinion is it's not this noise.
I ain't gonna say nothing. Nothing is too It could
could come off like it's nothing happening. So there's something happening,
but it's noise, not value.

Speaker 1 (01:24:48):
And I will tell you what I call that. I don't.

Speaker 2 (01:24:50):
I'm like, I don't be asking about to tell me
about that deal you just signed your.

Speaker 1 (01:24:54):
Man, That's what I'm saying.

Speaker 2 (01:24:55):
I want, I want, I want, I want to know
tell me about the Rumbo situation, Like I need to
know those plays because all right, so what's up with Spotify.

Speaker 3 (01:25:03):
Let's get back to the building the name, because I
really want to see what people are getting from this
young brother.

Speaker 1 (01:25:09):
What has he done?

Speaker 3 (01:25:10):
I really don't understand, And tell me if I'm not
receiving it, right, And like lone, I literally laid it out,
You're just not receiving one of them for me.

Speaker 2 (01:25:17):
For me when I was because I've been knowing Act
for like thirteen years now. I mean I knew Act
when he was going to think Rutgers. Yes, like you know,
one of his first interview ever as you was with me.
And that's just because I I've always just paid attention, man,
and I'm never going to deny people like that's just
not my thing, right, you know. I mean I've always
been that type person like you reach out to me.

(01:25:37):
You tell me, yo, I'm a young dude.

Speaker 1 (01:25:39):
I go to Rutgers.

Speaker 2 (01:25:40):
You know, I look up to what you're doing. I
would love that opportunity to interview you.

Speaker 1 (01:25:44):
Why not, Like why what does it hurt me? Right?

Speaker 3 (01:25:46):
And that's Grant Gangs. If nobody never told you that's
some real shiit, what's some real shit?

Speaker 1 (01:25:52):
It don't hurt me to grant him that.

Speaker 2 (01:25:53):
So it's like I've always been paying attention to what
he's done, giving them game, you know, along the way.
And for me, all of these guys that we see now,
I used to see them on at YouTube before they
had tattoos on their face.

Speaker 1 (01:26:06):
And that's what I mean.

Speaker 3 (01:26:09):
He was early, and I think there's something to be
said about that. There's something to be said about Yo.

Speaker 1 (01:26:15):
I was there first, willing to do it doing it,
but and I like the disruption he caused.

Speaker 3 (01:26:21):
What I think has happened, and we'll get to that.
But what I think has happened is along the way
he's picked up liquor or something, and I think effectively
crashes his business.

Speaker 1 (01:26:31):
When he gets on.

Speaker 3 (01:26:32):
When he gets drunk, I think he calls out people unnecessarily.
I think he ruins relationships and then he tries to
clean it up when he's not drunk, like he I
was just on twitch.

Speaker 1 (01:26:41):
Man, it really didn't.

Speaker 3 (01:26:42):
But that effectively, in my opinion, is fucking the business up.
And I'm saying he had access to this big kitchen
with the best grills and the.

Speaker 1 (01:26:50):
Flat stove tops and he chose to use the microwave. Well,
that's fact. And so and so. That's why these conversations
are like.

Speaker 2 (01:26:59):
Important excuse somebody can look at me in twenty thirteen
to twenty fourteen and think crash.

Speaker 3 (01:27:04):
Out to yes, yes, yes, But you were always in position,
and he is, he's somewhat in position. I think Spotify
may pull out on him, right because I don't see
the value with the part. I think the part is
lack luster for what they've probably paid him, right in
my opinion, I don't see it.

Speaker 1 (01:27:21):
But he got the bag already. That's what I'm saying.
That he got the bag and he.

Speaker 2 (01:27:24):
Still is able to utilize you know, social media and YouTube.

Speaker 1 (01:27:27):
He'll he'll be cool for the time being. But what
I would challenge him or anybody.

Speaker 2 (01:27:31):
Else to do is you gotta build that thing outside
of social That's what I'm saying. You gotta build that
thing outside of YouTube. You gotta build that thing outside
of screaming all of the time. You should build that
thing and just use those platforms to push.

Speaker 3 (01:27:46):
And that's what I'm saying. That you've built and I'm
saying you haven't. You haven't utilized the formula of the
people they comparing you to.

Speaker 2 (01:27:52):
And he's and he's investing his money in the right things.
I mean, at least from what I can see. Like,
I know he got his own buildings like that.

Speaker 3 (01:28:01):
And that's a good I'm saying. I'm not I'm not
saying he's stupid. I'm not saying he doesn't know what
to do with his money. I'm saying that exactly get it.
And I'm saying, in my opinion, what he's doing, I
can plug anyone from my neighborhood in that place, not
how he's talking, because I also believe he does know
how to talk.

Speaker 1 (01:28:19):
Again, this isn't hate.

Speaker 3 (01:28:20):
This is literally saying, bro, the value that you have
isn't what you are warranted in the culture. And I
think that a lot of that is kept. And I'm
saying that because I believe he come up and understands
the Internet in some weird way, right, And I'll get
to that at some other point.

Speaker 1 (01:28:36):
But I don't see. I don't know, man, I don't
I don't see the value.

Speaker 2 (01:28:40):
I see the value I do, and like I said,
we don't know where it's going to go.

Speaker 3 (01:28:46):
Even when he bit into the sixty nine thing. To me,
that so to me, he changed his business model when
he when he grab hold of six nine and said
I'm gonna be with you like I'm gonna be your guy,
effectively alienated a lot of the other people who would
have came and sat down on this platform.

Speaker 2 (01:29:06):
I think six nine had a lot of people confused,
though it's like Trump had a lot of people confused.

Speaker 1 (01:29:09):
Remember that I never had me confused, not you.

Speaker 2 (01:29:11):
But that's that whole eraror right, Like, if you think
about it, you go back to that time, like everybody
was loud and boisterous. You go back and listen to
or burn it. I was telling everybody all this shit
gonna crashing burn, the Trump's gonna crash and burn. Six
nine is gonna crashing brou I was saying that, go
back and listen. I was saying all of this shit
on crashing burn because that type of shit is not sustainable.

Speaker 1 (01:29:30):
Yes you know what I'm saying.

Speaker 3 (01:29:31):
See I'm looking at but but just peep it out,
so academics. When he starts his platform with Spotify, this
is how I think he's thinking. All right, I got
this deal with Spotify, I got one of the most
humongous hip hop platforms. I'm gonna funnel my relationship from
social media over to my exclusive contract and build my
catalog and re up and get a big bag. This

(01:29:53):
is what I'm I'm thinking, is a it's an underground railroad.
He's about to run like we say, you use these
other platforms. Hey, I'm funneling y'all to overhear where I'm
adding the real value, where I'm really creating the value
at not posting you here and do it. I'm funneling y'all.
And is he behind the paywall?

Speaker 1 (01:30:09):
Yes, that's what I'm saying.

Speaker 2 (01:30:11):
That could be the disconnect too, right, because a lot
of times I've seen a lot of great podcasts get
behind the paywall and they lose their audience because, you know,
especially that fickle Internet audience, they're not gonna pay for
what they used to get.

Speaker 3 (01:30:22):
Well, it's not pay it's not a paywall, but it's
an exclusive deal where they have to listen to it
on Spotify, so they don't have to pay, right, And
that's what I'm saying. So it wasn't a situation where
they had to pay. It's just be available over here
where we are, right. And I think he could have
easily done it had he not locked in with six '
nine in that way, I think all the rappers would

(01:30:43):
have came with him.

Speaker 1 (01:30:44):
They would have said, yo, act, but just post me.

Speaker 2 (01:30:46):
You're still getting mad interviews though, Well who I seen
him do the pnb Rock one, you know, the little
Dirky just did.

Speaker 3 (01:30:52):
Dirk did that. In my opinion, you know, because of
the young boy thing. Dirk is a calculated individual. I
think Dirk thought that out and said, all right, I'm
gonna go ahead crash this relationship ab out with you
and young Boy. Right, I'm gonna go ahead and do
this interview and put you put that relation. Because think
about the fickleness of that. Like I've rolled with young
Boy for all this time. He's been one of my

(01:31:13):
best guys, and then I flip on him and go
get with this guy, and then I go interview Dirt,
and then I get Dirt out of there.

Speaker 1 (01:31:20):
And go interview his job. It's like, Yo, what the
fuck is? This? Just gave me a headache, That's what
That's what I'm saying. But I will say, I'm gonna
get you an actor talk.

Speaker 2 (01:31:31):
But more importantly, man, I just I just think it's
room for I think it's a lot of room for
growth there, you know, because to your point.

Speaker 1 (01:31:38):
He does have an audience.

Speaker 3 (01:31:39):
He has one of the biggest he should have. If not,
he can't do what you do because of the radio thing.
Probably can't do what Joe did because Joe has a
little audience that will kind of follow him here and
there a little bit. But act, what have he done?
I think, Oh, he got a name, you know, I
know niggas, he's all these niggas got named.

Speaker 2 (01:31:59):
But I think he's on a lot as far as like, uh, introduce,
He's busy people like getting a lot of new.

Speaker 1 (01:32:04):
Artists, at least me. That's that's why I look at
He's introduced me to a lot of a lot how
many years ago? This is That's what I'm saying ten
years ago.

Speaker 2 (01:32:11):
But I'm saying he's done it consistently because that's who
I follow to get at last artist. I don't know
who's the last person introduced to whoever might be on
this paper.

Speaker 1 (01:32:21):
This is what I'll say. I will say that.

Speaker 2 (01:32:23):
You know, I just think hip hop is a whole
has a glass ceiling, Yes, and we don't.

Speaker 1 (01:32:29):
Realize it until you hit your hand on you know
what I'm saying.

Speaker 3 (01:32:32):
So yes, I want to see everybody I watched y'all
and not come in like that. I come in say nope, Cee,
I got you come in and hey, you come over here.
I got football basketball.

Speaker 2 (01:32:40):
You should talk to whoever your interests call you to
talk to. The reason I sit down with Judy Bloom
because my whole life I've been reading Judy Bloom. My
mom had me reading Judy Boom bookshen I was in
second and third grade. The reason I can sit down
with the honorableman at the Louis fra Con because my
dad was making me sit down and watch Minister fra
Khnks when I was a jit.

Speaker 1 (01:32:59):
Like you know what I mean? I mean, like the
reason why.

Speaker 2 (01:33:01):
I can sit down and have a conversation with Bishop
td Jakes are Soray, Jake Robers, any of these people
because I watched them and I've watched them for years,
you know what I mean? Like it sain't I'm not
doing things just because I just want to have diversity. No,
these are people that my interests actually lean towards.

Speaker 1 (01:33:17):
You know what I mean. I mean, as long as
you do that, I think you could be affected.

Speaker 2 (01:33:21):
I don't like anybody because I've been in that space
while I was a character. I don't like people that
I have a conversation with, and you know, we were
going back and forth and I'm like, there's no way
you can possibly believe it. Shit, And then when the
conversation's over, they're telling me shit like, you know, I
just got to do that, you know what I mean,
I gotta do that because you know, there's a there's
a whole other side. You can't play both sides of
the Internet. That's literally what people be doing. They playing

(01:33:43):
both sides of the Internet. They're trying to cover all bases.
They want the internet that agrees with them to agree
with them, and they like it. And if you like,
when you do that, nobody spends nothing. Nobody spends nothing.

Speaker 1 (01:33:57):
You don't want viewers, you won't custom on.

Speaker 3 (01:34:00):
They have to separate this and our culture has because
of the cloud chasing thing. And also I need you
guys to understand out there all podcasts of young niggas
people on to come up that you have to do
some mental hygiene and not feed your ego. You have
to put yourself in a position to understand it.

Speaker 1 (01:34:18):
Ego is stolen. Man. That confidence has earned.

Speaker 2 (01:34:21):
You know how many conversations I have with people about content,
and they sit around trying to figure out ways to
go viral, and I'm just sitting there like that is
not where your mind should be at, even when somebody
tells me things like you know, I want to get
I'm doing this so we can get coverage. No, man,
create good content. That's it, nothing more than nothing less.

(01:34:42):
Everything else is, I promise you, everything else is sell itself.

Speaker 1 (01:34:44):
You're already on the block.

Speaker 2 (01:34:45):
That's why we build all these blocks exactly a block
blocks a block the company, me and Kevin hark Gott
with Audible SBH, that's a block. All we want on
these blocks is the best possible product.

Speaker 1 (01:34:55):
We already got the block.

Speaker 3 (01:34:56):
Yes, So don't get you the attention and everything else
you mean, just give me the content, man, sir. And
I think I think with me, I think it gives
people light because I ain't did no cloud Chase, I
ain't did no calling out a rappers, no exposing of
this or that. I've literally just had conversations about information.
And if I do say something to somebody, it's like,

(01:35:17):
I don't think that made sense, man, because if you could,
you might could have went this way, done it like this,
and it would have been worth that. Like it's like
I look at things like that and I believe truly
because there's a crop of young podcasts behind me to
say we let you know what loon is saying.

Speaker 1 (01:35:32):
Because nobody's talking about this kind of thing.

Speaker 2 (01:35:35):
And that's what I started paying attention, Like you used
to tag me and everything, and your name looks so unique,
like what is a fog?

Speaker 1 (01:35:43):
What if I go mean fly get flown over? Oh
kell k, I'm like, what does that mean?

Speaker 2 (01:35:47):
I just used to always see you tag me, And
then when I started listening, you were given commentary on
things that were going on, yes in the podcast based
in the podcast world, but I just be liking the
gyms you off.

Speaker 1 (01:36:00):
Of my life as well, you know what I mean.

Speaker 2 (01:36:02):
And that's what made me be like, oh man that
that brother and dad got something to say.

Speaker 1 (01:36:06):
And I let you. I have no problem letting you
know that.

Speaker 3 (01:36:08):
Yeah, man, you let a nigga know we talk all
the day every day when you talk, you know, and
it was information And you know what I'm saying, I
love that, bro, because I need that. Like where I
come from, I come after darkness. So I'm telling you,
I tell you even want go back, going back a
little bit, and we're gonna get back into the business.
But going back a little bit into the confidence thing.

(01:36:29):
Have you ever dealt with imposta syndrome?

Speaker 1 (01:36:31):
Oh? Yeah, I didn't. I didn't get to a place
to work be until December of twenty nineteen. Wow.

Speaker 2 (01:36:35):
But that's only because you know, well, number one, you
can't be in pasta.

Speaker 1 (01:36:40):
You can't.

Speaker 2 (01:36:40):
You can't get in posta syndrome when you're being in
I pasta. So when I was playing a character of myself,
I didn't get it. But when I came back down
to reality, you know what I mean, and started looking
around at everything that I was doing and everything I
was building, it did start to.

Speaker 1 (01:36:55):
Feel like, man, this ain't this ain't me.

Speaker 2 (01:36:57):
And a lot of times too man like when you
getting the if you're getting attacked, like you know, like
people are literally trying to take you out, like on
some real like you'd be like.

Speaker 1 (01:37:07):
Damn is this you know?

Speaker 2 (01:37:10):
Go be how I go out and tell you re
established that No until you hear God say, bro, you.

Speaker 1 (01:37:17):
You're divine to protect this. Yes, yes what you like,
you've been through worse, You're gonna be fine. Like relaxed,
like you're gonna be You're gonna be fine.

Speaker 2 (01:37:25):
And so December twenty nineteen, and I remember Bishop Tdjas
told me that because I remember having a conversation with
him about it during the interview. That's why I bring
them up, because it was during an interview and we
got on worthiness, and I remember him saying to me,
you know, most people who've been like abused as kids, right,
because I always talk about you know, the older woman
used touch on that. He said, most people who've been

(01:37:46):
abused as kids, you know, it's hard for them to
get to a place of worthy.

Speaker 1 (01:37:51):
They never feel, you know, worthy.

Speaker 2 (01:37:54):
And for me, that situation hit really hard because I
remember when I stopped letting that lady do that, she
would call me ugly and tell me I got a
big shit cut a nigga, that's right. So for me,
it became like people pleasing. And there's been points.

Speaker 1 (01:38:07):
I'm gonna ask you about that, the points.

Speaker 2 (01:38:09):
In my life where I'm like, you know what, I'm
going to do what this person wants me to do.

Speaker 1 (01:38:15):
Not the disappointment to disappoint. I hate that, you know
what I say.

Speaker 3 (01:38:18):
I got that urge as a cancer, like I catch
myself now, even in interviews, even though I don't agree
with everything, but the idea, like I so, my understanding
a lot of times dictates my action.

Speaker 1 (01:38:31):
Right.

Speaker 3 (01:38:31):
So if I'm in an interview and it's that silence,
I may, I may, you know, I may like when
you're talking, I may nod and you may not even
got through it yet.

Speaker 1 (01:38:41):
But I'm trying to give you what I think I need.
As you know, it's like I.

Speaker 3 (01:38:45):
Don't want you to thank you here alone or so
I know what it's like on that island where you
talk and like nobody's into us, right, you got to
survive through that, But it's almost like that. That's where
I see my people please are at But I'll I'll
be noan like this and then somebody say something like.

Speaker 1 (01:39:02):
Nah, that's not right.

Speaker 3 (01:39:04):
But but I was nod and I'm trying to understand
that about myself.

Speaker 1 (01:39:08):
What the fuck is that? And why am I not?
Like I don't get it. Bro Now I'm with you
on that too. I be thinking, why the fuck am
I nod? And I think the nodding because I do
that too.

Speaker 2 (01:39:18):
I think the nodding is just the acknowledgement that I'm
actually listening because when I'm listening, I get quiet, so
I might just stay at you, but I want you
to know I'm in.

Speaker 1 (01:39:30):
I'm not I agree with you, right, and that's what
I'm saying.

Speaker 3 (01:39:34):
But it'll come off sometimes that, especially on camera, I'm noticing, right,
And now I got to be cognizant of, like we're
on camera certain things, and so I can't be gnawing
at something, you know, sitting next to some of these
white people and they saying some shit and I'm gnawing
in the clip cut and they didn't get to get
my response, and it looks like I'm agreeing right, And
I don't know.

Speaker 1 (01:39:52):
I don't know if it's people pleaser.

Speaker 3 (01:39:54):
But I've been reading up on imposter syndrome because I've
been trying to identify what's going on with me because
as I come from.

Speaker 2 (01:40:01):
Man, you fresh out the street, that's what it is.

Speaker 1 (01:40:04):
You.

Speaker 2 (01:40:04):
You you can still smell the block on you, you know.

Speaker 1 (01:40:07):
What I mean?

Speaker 2 (01:40:08):
Like now you're in front of these microphones, probably a
person that's used to not showing their face too much,
and now you're still staying out the way, but you
in the way. People know your name. Now you walking
down the street. Somebody call your name now, you like,
but they ain't calling you because they are op. They
ain't calling you because the show. Bro enjoyed the show.

Speaker 3 (01:40:27):
It's fucking me up because I'm like, like, I even
saw a couple of commings yesterday, like saying, Yo, Loon
should have did two or three days so you can
get it in his bag. And I'm like, yo, y'all
got to understand, I'm a technique guy more than anything,
So my first time doing something is gonna be more.

Speaker 1 (01:40:42):
Souless, like paying attention. Yeah, what's going on here?

Speaker 2 (01:40:45):
You know, what's the space you familiar with? Like you
breakfast club? I mean, brilliant it is you.

Speaker 1 (01:40:50):
Smoked it smoke, you know what I'm saying.

Speaker 3 (01:40:52):
But this is so important and it's BT and it's
on your face card and I'm saying, let's just make
sure that we in rotation like I did the.

Speaker 2 (01:41:01):
Breakfast club thing, because I want people to see you
right and I want people that know you to be like.

Speaker 1 (01:41:06):
Oh shit, and they did it. That's what they doing.

Speaker 3 (01:41:11):
Still they like yo, breakfast club because Bro, it's been
a short amount of time, Like it ain't need I've
been going like two years strong. I mean, I started
parting a long time ago and stop, but I've been
going like two years strong, every week, clips, every day,
this and that, and it's like for certain people that's
a fast movement right in part. And it's like, yo, man,
you wish Charlemagne you over here? You yeah, like he

(01:41:33):
is the he's fucking going. And I need the youngsters
to know consistency networking the most important valuable.

Speaker 2 (01:41:41):
Content Intent over intent over content, Yes, like you should
you should have intention, You should have intentional content.

Speaker 1 (01:41:49):
Like y'all just do shit to do it. Don't just
make noise, you know, I.

Speaker 2 (01:41:53):
Mean, don't just set yourself on motherfucking fire and think
that you're gonna get attention. That's what that's the conversations
I've been having on brillid it is the past few weeks.
That's what I'm to tell people, Like I feel like
it's a bunch of people doing.

Speaker 1 (01:42:02):
The same thing. Yes, and it's it's and it's old.
It's shit.

Speaker 2 (01:42:04):
It's old ship that I used to do, so I
can recognize it. They revamping ship. And I'm telling you all,
that ship has a short self, Like there's a ceiling
to that ship. You're going to bump your motherfucking head.

Speaker 1 (01:42:17):
You know what I'm saying with.

Speaker 3 (01:42:18):
You, with us like people like me, I've studied like
you have all my life, like all different sides, Like
I would sit up and watch seeing then and don't
give a damn.

Speaker 1 (01:42:26):
It's just about technique. How they okay, how they transitioning
in and out of conversations and what's that word?

Speaker 3 (01:42:33):
Man?

Speaker 1 (01:42:33):
You look that word? What the fuck was?

Speaker 2 (01:42:35):
And I'm gonna tell you something else speaking about all
of that that, you know, uh, you know, seeing things
that don't pertain to you and everything. The one thing
I used to always tell act all the time, and
I'm sure Acta said this. I used to always say,
find your own voice. Don't be a second, arate version
of nobody. Don't imitate me, don't imitate this person like,
don't do nothing, find your own. When you find your

(01:42:56):
own voice, you're.

Speaker 1 (01:42:57):
Gonna be out here. You think he's done that lutely.

Speaker 2 (01:43:01):
And that's why I think his shit has gone up,
you know, because I remember when he was. You could
go back and listen, and you can listen and you'll
be like, oh, okay, he trying to sound like this person.
He's trying to sound like that person. He absolutely found
his own ways. And that's what I'm trying to tell everybody.

Speaker 1 (01:43:15):
Now, find your own voice. I'm watching these people.

Speaker 2 (01:43:20):
Number one, you hustling backwards because youre launching your podcast
on YouTube. But then number two, you doing what everybody
else is doing the same. And listen, maybe that's all fault.
Maybe that's my fault exactly because I let him astrade.
But I'm telling you, why would you want to be
the version of me. I'm telling you you're gonna bump
your head at instead of being the today, I'm telling

(01:43:41):
you that.

Speaker 1 (01:43:41):
You can fly. Do you think that they think? Do
you think that they say, Man, Charlotte just don't want
me to get big like he got big? Is it
some of that

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Charlamagne Tha God : Part - The Breakfast Club's Influence, Corporate Status,100 Million Joe Rogan Audio/Video Component , Dame Dash Interview, Life-Changing Wife, Black Women's Blessings, Black Effect, and More.

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