Gangster Chronicles: From Likwit to Legacy: Xzibit Talks King T, Kingmaker & West Coast Cannabis

Episode Transcript
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Speaker 1 (00:00):
Thanks the chronic goals. This is not your average show.
You're now tuned into the rail.

Speaker 2 (00:17):
Welcome to the gangst The Chronicles podcast, the production of
iHeart Radio and Black Effect Podcast Network. Make sure you
download the iHeart app and subscribe to Against the Chronicles.
For my Apple users, hit the Purple Michael on your
front screen, subscribed Against the Chronicles and leave a five
star rating and comment. I guess y'all see what's going on?

Speaker 1 (00:34):
See in here?

Speaker 2 (00:35):
What's going on right about now? Against the Chronicles? Another episode?

Speaker 1 (00:39):
Hey, what to do? Man?

Speaker 2 (00:40):
I see you got you a nice joining your hand.
The first thing you did.

Speaker 1 (00:44):
Was fine, you join us?

Speaker 3 (00:45):
Yeah, because I was sleeping the car on this Vegas
drive and ship, so you know I had to, you know,
get out and relax a little bit.

Speaker 1 (00:52):
You know what I'm saying. You got to go do
your ship man.

Speaker 2 (00:55):
You know, of course, I guess y'all know if y'all
hear me talking about weed and all that other good
ship man, we kicking it with the Homeboy exhibit tonight.

Speaker 1 (01:04):
Man, man, guess what's happening? Man? You?

Speaker 2 (01:07):
First of all, man, thanks for you know, allowing us
to come in this man, beautiful spot, this is the.

Speaker 1 (01:11):
Spot right here?

Speaker 2 (01:12):
Yeah, hell yeah, I feel like I'm finding on fucking
made it man, fancy people and.

Speaker 3 (01:17):
Ship over here, man glasses man telling the stop already.

Speaker 1 (01:22):
And that's what I do. You already know. I'm gon
show my ass every man. First, I want to.

Speaker 2 (01:32):
Give you salute Man on the album Man album. Dope
as a motherfucker. I appreciate it. Dope as a motherfucker. Dog.

Speaker 1 (01:38):
You just came out and just hate Maker's real. I
loved one. Oh she's come out and just you know
a few of them is you know what I'm saying.

Speaker 3 (01:44):
Definitely a hate maker, you know, king maker, that's what
it's called. So you know, if you if you ain't
up on it, man, I don't know where you're being
for the last thirty days or whatever. Then, but my
man been moving. You know, got some good work out there.
You know, it's hard to come by good work from
from us.

Speaker 4 (02:05):
You know, legacy four fathers of this ship.

Speaker 3 (02:09):
You know what they call the no legacy artists. I
say legacy, that's a good that's a good things.

Speaker 5 (02:15):
Ageism is real and they try to put that only
in hip hop. It don't exist in other any any
other genre of music. But I don't believe that we
need to be put in that box. I think legacy
artists is fine. There's no new West Coast. It's on
the West Coast.

Speaker 4 (02:31):
You know what I'm saying, Let's let's get into it,
Let's get let's.

Speaker 1 (02:34):
Why do you feel that.

Speaker 3 (02:38):
Us legacy artists are put into that age discrimination box.

Speaker 5 (02:43):
Because they make it. They trying to make it so
that they we think there's only ten seats to success.
They're trying to make it seem like it's limited spots,
like there's only so many spots that can feel that
space and hip hop. But I think the opposite. I
think it's so many that hip hop has grown so

(03:04):
much that it needs to be broken up. Now, we
shouldn't be Noah shouldn't be in the same box as
Sexy Red or Machine Gun Kelly or you know what
I'm saying, like like like, you know, we've had people
come in use hip hop and then move on post Malone,
like like, so now it's become something that is bigger

(03:25):
than where it started. So I think adult contemporary hip
hop needs to exist. I think, you know, alternative hip
hop needs to exist. I think pop you know what
I'm saying, like you know, R and B hip hop,
like all of those things, we need categories and subdivisions,
and I think that is going to serve better than

(03:46):
trying to age people out of hip hop. And I
think to answer your question, legacy artists are are looking
at the pace and the growth of this thing. When
we had only one or two things to get to
the public, and we had gabe keepers and labels and shit,
we had to deal with people invested in our music.
So that was when people invested in your music and

(04:06):
you were signed to a major label, that was how
you got to the masses. So now we got these
people that you know are looking at going from physical
copies and now we got streaming. We got all these
different things. It's weird. I don't want to do tiktoks.
It's niggas doing weird shit on there, and then niggas
don't even rap, but then they sell rap records because
they doing weird shit on TikTok. I'm not doing that shit,

(04:29):
you know what I'm saying. So so so what what
I have to do is kind of figure out where
I fit in that. And I think that me putting
our en maker it inspired a lot of people. It
got a lot of people thinking like, oh, like, we
can do it a certain way.

Speaker 1 (04:43):
It made you know what I'm saying.

Speaker 5 (04:44):
And if we consistent and we we don't have to
chase the algorithm, we don't have to chase a sound.

Speaker 1 (04:50):
I think we just got.

Speaker 5 (04:51):
To do what we do really well right and when
we when we elevate our sound and make sure that
everything is flawless, then I think the public is gonna
gravitate to it.

Speaker 1 (05:01):
And I think that's what we did with King Maker.

Speaker 2 (05:03):
Well, you know what the illest thing I've heard now,
I had to call eight ten o'clock at night. I
saw a dude online saying, why don't the old motherfuckers
just get out the way and let us do our thing?

Speaker 1 (05:14):
Get me out the way?

Speaker 2 (05:15):
I said, what does that mean? Because hip hop is
a competitive thing? I mean, is it?

Speaker 4 (05:20):
That is it? Is the Is it the fear of competition?

Speaker 3 (05:23):
Is it the fear of feeling that legacy artists have
a solid foundation that if me, as a new artist,
tried to come out and say my record don't stand
up to an X record, or you know it, don't it,

(05:45):
don't it, don't stand up to a snoop doggy dog
of the past. It don't stand up to a straight
up minute.

Speaker 5 (05:51):
Yeah, that's just like, that's that's That's like when they
started giving out participation trophies at fucking litter League game.
I'm saying, everybody gets a trophy. No, nigga, you don't
get a trophy. We won, you know what I'm saying. Real,
So you got to go back and work harder and
come back and get me out the way. But I

(06:11):
think I think what I think It got weird when
people were like, you know, I just I don't like
the lyrics.

Speaker 1 (06:18):
I just like to beat.

Speaker 5 (06:20):
And that opened the door to a whole bunch of
other shit that made it acceptable in hip hop to
be whack, you know.

Speaker 1 (06:26):
What I'm saying.

Speaker 5 (06:26):
And then when when when niggas was, you know, making
whack shit and you said it was whack, now you
were a hater. Wait a minute, I'm not hating. I
don't think you have skill. I don't. I don't think
compared to what I like. I don't think you are
making what I like. So I think it's whack.

Speaker 1 (06:43):
Well, you know what it is. Man.

Speaker 2 (06:44):
I noticed with this generation, it's like this entitlement thing,
like we was talking about it on the way up here.
You know, you got these kids. It's a group that's
like from sixteen to twenty three, twenty four. Now to
think shit is supposed to happen automatically before into this thing,
it was.

Speaker 1 (06:58):
A barrier to entry. It was a barrier of entry.

Speaker 2 (07:01):
You had to go through some things before you You
had to kind of do your shit before you got
put on. Right, same with you, you was, you know, out
there battling everybody.

Speaker 1 (07:11):
He was doing your thing, doing whatever you was. You
was doing it.

Speaker 2 (07:13):
Then you kind of got the you got on. Redman
had to pay his dues. Everybody had to pay their dues.
Now you can fuck around and just get a record.
Man fucking around on your phone in the room and
have a record.

Speaker 5 (07:25):
And that's and then you said it right there, this
generation that's grown up with convenience and it's become a handicap.
So you can order a bitch a sandwich, a motherfucking
some shit from Walmart, all of within fifteen minutes and it'll.

Speaker 1 (07:39):
Come to your house.

Speaker 5 (07:40):
So why don't they think start them in hard work
and shit come. You can get it out the phone
and land at your house. You know, like they grew
up with that mentality.

Speaker 3 (07:51):
It's it's the situation of you know, still you'll you'll
you'll find this very fitting, just like dealing with the
sports world. Right Yeah, when you grew up in our age,
you know, we came from sports teams or you joined
the team where you tried out, you didn't make the team,

(08:14):
you didn't make the team.

Speaker 1 (08:15):
Work harder to come back again next year.

Speaker 3 (08:17):
Right today, you don't make the team, you don't make
the team, you can just go start your own team.

Speaker 1 (08:25):
Yeah, get me, So I'm.

Speaker 3 (08:27):
Gonna be guaranteed to play because now I don't have
to go through the you know, like you said, it
was a certain criteria. Everybody can't make it to the NFL.
But now you can go to Arena Football, you can
go to USFL, you can go to XFL. It's different,
different opportunities, and a lot of them are presented by
their own artists. But I just feel that I don't know,

(08:50):
like you said, and no other musical genre do they exclude.

Speaker 4 (08:56):
Once you reach a certain point, you.

Speaker 5 (08:58):
Look stone to be done, Eric Clampton, to be done,
you know what I'm saying.

Speaker 2 (09:02):
Like you know, a lot of that ship is really
fucking a lot of the homies up. I ain't gonna
get the name of the homies' names, but I talked
to some of my people and be like, man, what
you got going on? Oh man, I'm trying to do this,
but I don't think they're trying to hear me no more.

Speaker 1 (09:15):
Oh come on, man, And I'm talking about legend Derry
do you don't.

Speaker 5 (09:19):
We don't need to get in our own heads, and
we definitely can't let other people's opinions about what they
think is gonna be the perception of your art to
other from other people.

Speaker 1 (09:28):
Fuck that.

Speaker 5 (09:30):
Like, we just gotta we gotta, we gotta focus, lock in,
do what we do really well, and then let it
let the world decide, you know what I'm saying. And
then you have to also be understand what your what
is your perception and what is your success? What a
success mean to you? What does that look like? They
don't have to look like what everybody else is or
what the next man is doing. Like I have certain

(09:51):
things that you know, I want goals in that I
achieved and that's how I feel like I've been successful.
That may not look like nothing else that you guys
are look like and it ain't just about material shit.
Time is the most valuable thing we have, you know,
So how do I want to spend my time? How
much time do I want to spend doing this? Because
you know, once I hit that, then I'm gonna do

(10:12):
this and then I'll be good, you know, and sticking
to that and living with that and be and if
you overshoot that motherfucking and get there faster, so be it.
But my goal has always been the same, and I
always plan things five years out. So once I hit
my five year plan and boom there it is. Some
things work, some things didn't. I know, I know what
the next thing is looking like, you know, because I plan,

(10:33):
I use I plan using time. So I know I
want to keep doing music as long as I feel
it and as long as they come out of my
spirit the right way. But you know, when I got what,
I'm doing music because I want to do it, not
I have to do it. And that's what feel good.
That's why keen makeer sound like that, you know, like
like I love this ship, you know what I'm saying.

(10:55):
So when I do something that make it always shape
the room. I know it's gonna I know it's gonna work.

Speaker 1 (11:00):
You know what I'm saying.

Speaker 2 (11:00):
Man, let let's talk about this man, because I want
to go back because I've been a fan for a
long time, like like, I know all the motherfucking records,
you know what I'm saying. So how did you make
the I want to talk about the transition when you
started off with Teela and them, those guys, you know,
with King T and them, and I used to hear
you on the wake Up Show every Saturday and like
getting it in grinding.

Speaker 4 (11:22):
First of all, let's start with what was the first
rap record you ever heard?

Speaker 3 (11:28):
What made you want to go, Oh, this is some
you know because you know, I know your father was
an educator, and so what made you go, Nah, this
is this I got to get to where I got
to get okay?

Speaker 2 (11:41):
Uh.

Speaker 5 (11:41):
The first rap record I ever heard was the Rapping
Duke the the Hud. That's the first rap record I
ever heard. And it was also jam on It Nucleus,
So those were the kind of my introductions to that.
Then my brother run DMC, But the first one I
ever ever heard was it had to be between jam

(12:04):
on It and Rapp and Duke. What made me stop
in my tracks to be like, oh ship, it was
rock yim.

Speaker 1 (12:16):

Speaker 5 (12:18):
Rocky his his whole style and delivery was unorthodox and
it was different than anything I was a fan of
Big Daddy Kane. You know what I'm saying, All E
P M D all them dudes ll you know though,
of course you know what I'm saying, n W A
easy E.

Speaker 1 (12:36):
CONTs, most wanted.

Speaker 5 (12:37):
You know what I'm saying, Like all of these records
were poor righteous teachers. They were all the kind of
wheelhouse where I was listening to everything, you know, even
down South, I would listening to Poison Klan and you
know one of the fucking DJ Matgic, Mike Bass, Miami Bass,
you know, the mini truck movement. So so I would

(13:00):
listen to everything, but rock Him was the one that
made me like, that's rap, that's that's that's some elevated ship.

Speaker 2 (13:09):
And you was always lyrical. That's what I was gonna say,
because you was getting it in on a wake up
show on Top Box.

Speaker 1 (13:15):
You was up there tearing tearing cats out the frame.

Speaker 2 (13:18):
What made you? What made you decide? Like later on
you pivot? You had you know, you went through your
whole thing with Loud Records. You had a very critically
acclaimed album, was received well, and then you looked up
with Dre. You was already a monster at making records,
and it's like when you looked up with him, it's
like you just went. Did you get any backlash from

(13:40):
the homies at first, because you know, people got a
tendency to want to make you kind of stay.

Speaker 1 (13:45):
Yeah, nah see, I wouldn't call it backlash. I think.

Speaker 5 (13:53):
You know, we all we all get when we when
we were younger, we all had dreams and aspiration, and
you know, seldom do you speak something into existence.

Speaker 1 (14:04):

Speaker 5 (14:05):
It's like when something actually worked and it shocks, Oh shit,
this shit worked, you know what I'm saying. Like it
was more like that, you know what I'm saying, because
we were me, Ras and Sofia. We were kind of
the group that we you know, even though I was
with King Tin and Alcoholics, I was never in Alcoholics, right,
you know what I'm saying. Like it was it was
the the trio King t and you know, and it

(14:28):
was like the Liquid Crew. I was in the crew
with them, you know, but I always wanted to be
in the group.

Speaker 1 (14:33):
So me, Ras and Sir.

Speaker 5 (14:35):
I remember we sit in RAS's house and and and
be writing together, and we all had different outlooks on
how we was gonna make it right. So Ras was
super anti wearing khakis. He was like, you niggas, look
like you're about to go clean some shit up. Fuck you,
you know what I'm saying. I was like, Nigga, yeah, yeah, yeah, yeah,

(14:55):
And so he had his you know, I'll never I'll
never beat you niggas, you know what I'm saying. And
then I was like, Nigga, this is Nigga West Coast Rowland.
We out of here, you know what I'm saying. And
then and then Sofia was like, well, now you know
I'm from the Bay. You know, we say blood, but
we don't mean blood, you.

Speaker 1 (15:09):
Know what I'm saying.

Speaker 5 (15:11):
So it was like it was like the perfect kind
of representation of all of California right there, you.

Speaker 1 (15:17):
Know what I'm saying. And so that's kind of that's
kind of how we built it.

Speaker 5 (15:21):
And then when after the battle stuff and the wake
up show and unity and all that shit, and Snoop
called me to do the That's how we got connected
with me, Dre Snoop, and the whole camp was we
did Bitch Please for the No Limit.

Speaker 4 (15:36):
Top Dog album, and.

Speaker 5 (15:37):
Then from there it was just like boom, okay, we
like with that happen, it blew up, it hit Okay,
you're gonna be on two thousand and one, you want
to be on the Upper Smoke Tour. And then from
there it was just so the homies around. You know,
I tried to include them, you know what I'm saying,
but I think it was just more of a you know,

(16:00):
they I don't know, I don't know. It just got
weird for a second and then it got better. It's
just growing.

Speaker 3 (16:08):
Growing pains, yeah, you know, yeah, it's it's always that.
It's it's unfortunate, but you know there's always a standout,
you know. Uh, same situation with me and Chill. You know,
we started off together. Everything was a grind, you know, whatever, whatever.
But then when you when you're putting in a little

(16:29):
more effort, then you know, maybe you know, somebody else
might be or your your delivery might be standing out,
or the way you present yourself in front of the motherfuckers,
and so people start noticing, Like we called eight eight
we want to get on something or you know, and
it's not like Compton's most wanted do y'all want to come?

Speaker 4 (16:53):
It's you know who.

Speaker 5 (16:58):
Did a really good job of having a collective and
then branching out and all the members was Wu Tang
Wu Tang clan did a tremendous job of having a
collective and then being able to outsource the standouts. People
knew Method Man from that one first song was gonna
be he was gonna have some shit.

Speaker 1 (17:17):
You know what I'm saying, O d BS.

Speaker 5 (17:20):
I mean all these people that came together, but they
had some kind of some kind of working method that
was able to branch out and do what they did.

Speaker 2 (17:29):
They did a good job. But you knew, you knew
that Method Man unequivocally was gonna be the ship when
he came up. You knew that old d B was
so different in dynamic that he was gonna blow up.
You knew everybody else was dope.

Speaker 1 (17:41):
They wold.

Speaker 2 (17:42):
You know, everybody in the klan is dope. Goes face
on down the raid to businesses, all of them do
is tight. But you knew that Method Man had star power.

Speaker 5 (17:52):
But even in their individual endeavors, they still represented Wu
Tang Clan.

Speaker 1 (17:58):
Oh, yeah, for sure, you know what I'm saying, And.

Speaker 5 (18:00):
So I'd like to see that out here too, you
know what I'm saying. Like, but but I mean, I
know the game rules, and everybody feel like they want
to be the CEO of every goddamn thing. You know
what I'm saying, real real, So yeah, a little boy unity,
a little more cooperation, you know, just because of one.

Speaker 1 (18:18):
Just because the nigga win, don't mean you can't and
that you're not. You know, do you think that today? Man?

Speaker 2 (18:27):
Because we missing something Like I always tell Glasses, we
be talking and I say, bro, Man, I'm so I
feel sorry for you. I'm sad for you because you
missed the whole experience. I remember Man going to go
to the Tower Records man to wait for the Ghetto
Boys album to come out. You know, the when after
Willie D came back.

Speaker 1 (18:45):
You know that.

Speaker 2 (18:45):
You remember Big Mike came in on the second when
the Death Do was apart, No, not the Death Do
Us apart the first one. Well, homeboy, Big Mike came
in right. It took will those places. We'll left the group.
Then when I saw the ad and the motherfucking murdered
dog or a source to where they was in the caskets.
It was like, oh ship and you can saw a date.

(19:06):
I went up to Tower Records man and I stood
outside with all the people. Man going there and get
what I got, And I got the record man and
I sat in the parking lot till like maybe three
in the morning, just listening to it and reading the
line of notes and just you know, reading it. Doing
in stores, going to inch store, seeing your favorite rapper.
That's how I met mister Mix. I met mister Mix

(19:26):
of the Inn Store, the Homy from Two Lives, and
he wound up helping me out a lot. You know,
we you know, had a bond. You know, it don't
always start off like that, but it was just you know,
and I think today they missing that dog. It's not
the same experience. It's not the same experience. Do you think, man,

(19:47):
with the way streaming Nils and everything had kind of
diluted everything, Man, do you think it's still you know,
it's not the same aura no more. We we jedis
people that have survived getting here through the time we
had because we hip hop then like then, these niggas

(20:10):
couldn't survive then and and work through what was done here, right,
So so we can't abandon that right.

Speaker 5 (20:20):
So, yes, we have to agree with the algorithm. We
have to go, we have to participate because that is
part of it. But we can't forget where our strengths are.
We got people that went and bought our ship, just
like you said, hard copies, read the notes those people are.
There's millions and millions of people that bought into that

(20:41):
right around the world. So our bread and butter is
getting in front of these shows, organizing ourselves. Stop waiting
on people to come and pull us together, Pull the
homie off the couch, pull the homie off out the woodworks,
put together something that we can go out and get
in front of these fans. Rock these shows, fill out rooms,

(21:01):
put packages together, put merch packages together. Use the algorithm
to advance and let people know we're come in, but go.

Speaker 1 (21:09):

Speaker 5 (21:10):
People depend on all the success and all these numbers,
but they're having a bunch of followers and social media
people is like having a bunch of monopoly money.

Speaker 1 (21:18):
It really doesn't do much, you know what I'm saying.
For real?

Speaker 5 (21:22):
You know, I think it's I think it's it's awareness
is important, popularity is important. But the one percent, the
new payola is the playlist. The one percent is getting
billions of streams. You know, we don't know who's buying that,
ors who's doing that, or that's real whatever, but you know, the.

Speaker 1 (21:38):
Money, the money that come in is gonna be the one.

Speaker 5 (21:43):
I think people are depending now a lot on streaming.
That's a whole new culture that is outside of the
realm of what we do and create. But you know,
I think that's what we can learn from from that
is not trying to copy them, but come do it
on our on our terms.

Speaker 1 (22:00):

Speaker 5 (22:00):
I can't do something every day, but if we organize
twelve of the homies that want to do that, then
maybe that stream makes sense because it'd be me this day,
this day, eight, the next day quick, the next day,
da da da da, and then that's you know what
I'm saying, Like now we have to funnel. But the
thing is that, you know, we have to work together,
like the legacy artists. We got to work together because

(22:21):
combined audiences together, if we lock arms, they we go platinum.

Speaker 1 (22:25):
Every time. Oh Yeah, everybody want to be the leader.

Speaker 5 (22:29):
I don't want okay, niggas Okay, you know what I'm saying, Like,
that's just organized. Nobody has to be the leader, you
know what I'm saying. Let's just make some shit happen.
People just gotta have that title.

Speaker 3 (22:39):
People just gotta have that title that I've become comfortable
to where nigga, where you want me to go first
or last? I don't give a fuck, like am.

Speaker 4 (22:50):
I getting paid tonight? That's all that matter.

Speaker 1 (22:54):
Like minded guys, That's how I work.

Speaker 5 (22:56):
It's finding like minded guys with just the same business
acumen that you have is the key. And it starts
with two, three, four or fives and then you'll find
the right folks. And then when it start working, then
you can decide and choose to expand or not. But
that's what we need, you know what I'm saying. And
the algorithm is part of that. But I think that
we as legacy artists just got to fucking get out

(23:17):
there in front of our people.

Speaker 2 (23:18):
You know, Like you said, it's about man really dropping
the eagle. Because one thing I will say, from the
first time I mix you to now, you've always been
the same dude, like like always been, just like I've
grown up.

Speaker 1 (23:33):
A little bit growing up, I growed up a lot.

Speaker 2 (23:36):
You know what I'm saying, You ain't never been Hollywood.
You ain't never been Hollywood. She was always like, Hey,
how you doing? You know what's happening? I think today,
like you saying, man, I think it just got to
start off with.

Speaker 1 (23:48):
A few people.

Speaker 2 (23:48):
Don't necessarily have to be a whole bunch of people.
Because I tell you, like I talked to Too Short
all the time, but Too Short is one of my
favorite rappers, probably because he's just one of the real
genuine cats. He's always the same. You feel what I'm saying,
And I think people can feel that. And I think
right now everybody is kind of caught up in this
thing to what they have to have a imix this character.

(24:09):
Rap has always been professional wrestling to a certain extent.
You know, you come up with these big, dynamic characters
like you got the Bust of rhymes Is, you got
the MC eights, you got the exhibits, you got the
Glasses Malons. I think it's always been that way, man,
but now it's all the authenticity is no longer there
where do you think that comes.

Speaker 5 (24:29):
From I agree with you. I think, Mike, the antics
became bigger than the sound. And I don't know what
the disconnect happened, but that became a selling point. And

(24:52):
you know, somewhere along the lines, I'm not trying to
be funny or nothing, but uh, niggas stopped reading books comprehension,
you know what I'm saying, Like niggas making records with
six words and ship, you know what I'm saying, Like that.

Speaker 1 (25:07):
Became the norm and the standard.

Speaker 5 (25:10):
And you know, if I'm if I walked in this
room and started speaking Swahili and none of you niggas
is Swahili, you'd be like, what the fuck did he
just say? That's what when you try to use metaphors
punch lines, Da da da da da. These niggas, ain't
they They don't get that ship. You know what I'm saying, Yeah,
it made but they don't want to hear that because

(25:31):
they make him think. And that's why I said, we
don't do the same drugs either, you know, like I
couldn't imagine a cocktail of of of lean and pills
and ups downs all these other things. You know, we
did forties and wed you know what I'm saying, Like
and we had some money, We had some NC you
know what I'm saying.

Speaker 1 (25:50):
Forties was good nigga, Like that was ship. You have
to think nigga un be rich is a mother.

Speaker 3 (26:04):
We get two fifths of Christian brothers from says or
some ship.

Speaker 2 (26:08):
During our time period, it was an embarrassment to be
a fiend. You didn't want to be a dope fan.
You didn't want to You didn't want to be a smoker.
That was you don't want to be that.

Speaker 3 (26:17):
Now we live differently, man, I said. I said it
the other day. The story of my life is is
I just grew up different than what you see today.
A lot of things we frowned upon as as as
young men growing up in the hood. It was just

(26:37):
it was detrimental to our character of trying to be
that nigga from the neighborhood. Like smoking dope nigga, your
niggas pop, what kind of pills you nigga other than
some motherfucking aspiring my mom dad before aheadache like pills
and your niggas is drinking nigga. I hated cook all

(27:00):
the smoking weed for the longest because I was always
worried about somebody putting some shit in it. I think,
are are that, like you said, our character And not
to say that everyone is like that today, because there's
a lot of young men who grew up on that
role model character of frowning upon. But our generation frowned upon,

(27:26):
you know, drugs and shit like that. Like you said, nigga,
you be called a cluckhead in a minute, shit.

Speaker 1 (27:32):
Like you got frowned upun not being who the fuck
you said you was. I'm not.

Speaker 2 (27:38):
I came out to California in nineteen eighty eight, man
from Cleveland, Ohio, and that's when gang thing was at
at four peak and half the niggas on the football team.
I'might here to play football, but I'm running with insants
in twenties. I don't have no money. So the homie
shut up to the homie find but he says, hey man, Ohio,
that was my name for the longest, Ohio us. I'm

(28:00):
gona take you go see the homie to day. We're
gonna get you some bread. And then niggas hand me
a motherfucking nap you on with the thing, and I'm like,
what the fuck is this? He said, I got you
cause let's go we bouncing, we go back to cribby
chopped that shut up. I come next thing. You know,
I'm coming home. I got one hundred dollars, right, and
so I'm in the game right now and I'm out
here to play football.

Speaker 1 (28:18):
Dog.

Speaker 2 (28:18):
But these are the people I'm surrounded with. I saw
how easy it was to actually get caught up and
being from a gang because them is homies, right, they're
your friends, right. I think nowadays, man, that shit is
so manufactured, dog, that whole experience. It's almost like they
find these dudes, Okay, we're gonna put some Khaki's on you.

Speaker 1 (28:38):
We're gonna put some of this for you. We gonna
let you.

Speaker 2 (28:40):
Hang out, we gonna go get you this record with Exhibit.
We're gonna get you this record with eight and you
go be on from there.

Speaker 3 (28:45):
I think a lot of that shit, though, is mixed
with what the realization of social media.

Speaker 4 (28:57):
Has really up the anti on.

Speaker 1 (29:01):
My nigga glass to say, social currency.

Speaker 3 (29:04):
And you know it, it's it's it's it's content. I
think for half the dudes who do it, because if
I can be loud and boisterous and gang affiliated, it
only helps my content when I'm turning on these cameras,
because that's.

Speaker 4 (29:21):
What I'm trying to the bottom.

Speaker 3 (29:23):
Line is I'm trying to sell something right here, right
I'm trying to sell this image of being this hard
gangster nigga. And you know, I'm from here and I'm
from there, and now I want to introduce you to
my world of rap, you know, because that's the bottom line.
At the end of the day, I'm trying to put
out a record, right, you know what I'm saying. So
I think it uplifts their social content to the fact

(29:46):
that that's what niggas aim for today. You know, everything
is turned the camera on and let's get some content.
Get to They expend you, but you see the expense
because a lot of a lot of them be turning
back to jail. A lot of them still don't significantly
put out any music worth even fucking with.

Speaker 1 (30:07):
You get me.

Speaker 3 (30:08):
And so I say, it's a lot of content because
a motherfucker, just what I tell you, Nobody wants to
be normal today. Everybody has to be famous today. Like
when I came up, I didn't think I was gonna
be a quote famous rapper. My goal was nigga. My

(30:29):
father working at General Motors. Maybe I can get in
nigga Rookie woom.

Speaker 1 (30:34):
Or that was something.

Speaker 4 (30:35):
Was nothing wrong with that, you get me.

Speaker 3 (30:37):
Yeah, I had no wrong with that if I didn't
feel like, no, I'm finna be the next NFL stuff,
because you know that's the route we take.

Speaker 4 (30:44):
You either go do music or play sports.

Speaker 1 (30:46):
Nigga.

Speaker 3 (30:46):
I was like, nigga, I'm okay in sports and I
can't play a fucking instrument.

Speaker 1 (30:52):
So it was for to be a normal nigga around this.
It was fine with least.

Speaker 6 (30:58):
It was fucking fine.

Speaker 3 (31:00):
I wasn't like, God, damn, I need to go out
here and start running circles. But asked niggas, I want
just so people get five the famous and ship.

Speaker 1 (31:09):
That's what I wanted to I wanted to go to
school to do for architecture. That's what I was doing.

Speaker 2 (31:13):
I ain't nothing wrong with that, you know, me and
him talked about that one day. Every new rapper you see,
you asked them what they were doing before. Oh, you
knew I was out in the streets. I said, with streets,
I said, I don't think they sell crack them. Nigga,
Just come and say you had a job some we
ain't nothing.

Speaker 1 (31:29):
Wrong with that.

Speaker 3 (31:30):
That's why I really fuck with you, because I think
I was reading some ship.

Speaker 2 (31:35):
She was telling a nigga, you worked at the car
wash man, what I had regular jobs?

Speaker 4 (31:40):
I think I had regular jobs.

Speaker 3 (31:42):
Nigga ship with little hormal horrible, horrible.

Speaker 1 (31:47):
I told nigga that my same ship. Nigga, I so
we I was like, dumb ship.

Speaker 5 (31:52):
You know what I'm saying, Like we're part of a
gold BMW and some gold datings in the little last time,
like we were very obvious.

Speaker 1 (31:58):
You know what I'm saying. It was.

Speaker 3 (32:00):
It was I don't think I bought a car for
my dope dealing. I was just written cluck cars and
to go to able to go to the verb my
drive in and buy some cat buy some khakis.

Speaker 1 (32:09):
From this.

Speaker 5 (32:11):
Cross color clothes them big ass green pants was a
horrible drug. Nigga had a room with a whole bunch
of stereo crimin in and trading for brocks and ship.

Speaker 1 (32:22):
It was horrible. Man, I had no I just wish
like that.

Speaker 4 (32:27):
That didn't work. Wait a minute, I spent this.

Speaker 3 (32:31):
I'm supposed to make back this, but goddamn it only
got to I fucked up my re up or something.

Speaker 1 (32:36):
You know what I wish though, Man, these shoes look
good as a motherfucker. I got on right, you know
what I wish though.

Speaker 2 (32:43):
We in the man, We in the real io time
right now, man, because I think, just I think about
the last ten fifteen years of my life. You know,
we've seen that black president come in. We've seen all
these you know, different things just happened. It's like, Man,
when you sit back and think about it, He's like, damn, man,
we gonna saw COVID. I never saw no shit like that.
And I'm always a dude. I love the dystopian movies.

(33:05):
You know, shit, I'm thinking that's about the time. Now
it's about to happen, not the world, about the end.
I'm you know, I'm glad I got all my guns
and shit right to the point I'm buying it. I'm
moving down to Texas. I keep telling them I'm going
down there, bro, just to build me a bunker. Seriously,
I'm gonna build me a bunker because I think that
I think we on the precipice, man, and some illo

(33:27):
shit happening. Like I see all the stuff that's happening,
like it just started with the COVID stuff, and then
I see the stuff that's happening with them trying to,
you know, get all the Latinos out with no due process.
And now, don't get me wrong, I do think if
you in this country and you whacking motherfuckers and running
BA across the border to get rid of his ass.
But the dude that has this green card here and

(33:48):
I'm been working here for twenty years, and you know,
like I like the dudes to cut my grass. Man,
I don't know them cats. I don't know why them man.
For the last twenty years they come over, man, I
give them water and shit. We will sit out there
down seeing my sons, like my son play professional footballers
just at home.

Speaker 1 (34:03):
Want something. Hey, I'm very proud of you. It's almost like.

Speaker 2 (34:06):
He want to take pictures, you know, with my son
and shit, and I think that's dope, right. I'm just
mad at the fact we don't have no thinkers out
here now documenting all this shit. And if you do
have the thinkers, like they not getting no attention because
that's boring. Like I'm gonna tell you, like even with
this podcast, shit, me and him always have conversations because

(34:26):
I see dudes man, that have just kind of just
come up right because they stay on the bullshit all
the time. They you know, trying to embarrass motherfuckers, trying
to come in and ask you fucked up questions to
get you. Will you know, into some shit, man. I
think right now, man, everybody is kind of doing whatever
it is they have to do it for you. I
think if for niggas, tell the motherfuckers, tell a niggas, hey,

(34:48):
suck your mama's titty and you goa be famous, they
gonna be trying to suck their mama's titty.

Speaker 3 (34:52):
Dog.

Speaker 1 (34:52):
I think we want some fucked up times.

Speaker 5 (34:54):
I think, I think, just to talk about what you
were saying about going to tax building a bunker, I
think we are witnessing a lot of distractive things from
the root of really what's trying to happen, the power
struggle behind scenes, and it's way bigger than religion and politics.

Speaker 1 (35:15):
You know, there's a shift that's happening.

Speaker 5 (35:18):
And you know, I'm not a religious person, I'm not
a political person, but I do notice that things are
being fed to people that are willing to take it. So,
you know, when they've programmed eighty percent of the earth
to look down at these phones and not even pay
attention to their surroundings.

Speaker 1 (35:38):
That's a big thing.

Speaker 5 (35:39):
And when COVID happened, you know, and they were they
actually got everybody in the world to go home, and
economy boomed in different ways and all that other things
that this is an experiment. And then the way that
people have been positioned here in the United States. Everybody

(36:01):
got guns, everybody watching the fucking Walking Dead and motherfucking
the Last of Us and you know what I'm saying,
and all these survival thoughts that are happening, and and
then they flip a switch and then the nigga go
and all the toilet paper niggas fist fighting in in
fucking stores for toilet paper. And I'm looking at all
that all this ship and people are actually scared to death,

(36:23):
and they're raising the tempera they're raising the temperature. Something's
gonna pop, right, you absolutely correct, something is gonna happen.
But what I think what's dangerous about it is that
we haven't started the discussion, especially through hip hop. People
want to be so popular, but hip hop used to
be the voice of rebellion exactly. It used to be

(36:45):
where you can send things and say things in hip
hop that you couldn't hear anywhere else, not just about
pussy pussy holes and and and and butt popping and
and fucking money and shooting niggas. Right, that was part
of it too, But there was other things that we
kind of we didn't if we needed to hit the message,
the message was sent, you know what I'm saying. Like,
no matter if you was gang banger or motherfucking grassroots,

(37:08):
you know, roots, Torre, you was listening to fight the Power,
you know what.

Speaker 1 (37:13):
Definitely you was listening to PE.

Speaker 5 (37:15):
So I think that people are scared to speak about
what's happening because they don't want to fuck up their algorithm.
People have been punked into like not saying what they
feel and believe in group thinking and finding their way
through group drink through group thinking. But that's a dangerous
place to be man Like, So yeah, man, you know,

(37:38):
is it fucked up? People are being pressed against each
other and divided and singled out. Yeah, you know what
I'm saying, it's it's crazy, But don't get distracted by that,
you know what I'm saying, Like, there's something happening that's
going it ain't just happening to the Latino and the
Hispanic community, you know what I'm saying, It's happening to
all of us. But there's something bigger coming, and they

(38:02):
doing all this shit because that whammy is coming. So
I would rather look for the big whommy.

Speaker 2 (38:07):
I'm gonna tell you. I'm gonna tell you something, and
you probably see you as student enough that you probably
noticed this.

Speaker 1 (38:12):
Did you know this?

Speaker 2 (38:13):
Maybe about a year ago they said something about our
life and out of space like pretty much all but
confirmed it, and it was so ill the way they
did it. I would have to rewind that shit, and
nobody gave a fuck. But then when they said something
about because I noticed my kids, they didn't say nothing
about that. But when some other dumb shit came up,

(38:34):
Oh did you hear about this? It was almost like
they was programmed just to look past that. And it's
almost like, man, I'm thinking, what's happening between these phones,
between television and all this shit? I was noticing, man
Like I go in to check on my kids every
night since they was little, right, I noticed that my
daughter sleep on her bed with her phone right next
to her. My son sleep on the bell it's almost

(38:55):
like they programmed with these motherfuckers. I tell everybody at
the table, man, when we had table eating together the fan,
put your fucking phones down, as a matter of fact,
put him up there, get the fuck out the house,
because I want to be able to talk to y'all.
I don't want to sit at the table like this
and we just eating and everybody's just kind of like, na,
put the fucking phone down. Like even with all this
technology's like glasses is like my little brother, I even

(39:17):
tell him sometimes, bro, call me by yourself. I don't
want to talk to you twenty niggas on the phone
all the time. There's some shit I want to just
talk to you about. You know what I mean.

Speaker 1 (39:24):
He's talking to us. You know what I'm saying, heal us,
and so.

Speaker 6 (39:28):
We on the phone.

Speaker 2 (39:31):
So it's like but it's like it's like, bro, we're
not paying attention to what's going on. If motherfucker's actually
paid attention to what's going on, they to be scared
as a motherfucker. I'm at an age right now that
where June eighteen five be fifty five years old, right.
My R fifty five is much different than our father's
fifty five. That dude had on slacks, he had, you know,

(39:53):
his pin up here in this and that. I still
dress like I'm about to go to a fucking rap
concert or do something, be the bodyguard some shit. I
don't know, but you know, I look at this shit
right now, man, and everybody is falling for the dumb shit,
and I think it's almost like we being programmed by something,
you know, whether it's television, whether it's streaming shit. I

(40:14):
don't know if you remember this movie. It was one
of my favorite movies. It was called The Guy That
Did Bevis and butt head did what's the dude's name
that did be with some buddy here from Texas, Mike Judges. Yeah,
Mike Judge, good looking out dog. He had a movie
called Idiocracy, And when you watch Ideography, Idiocracy came out years.

Speaker 1 (40:33):
Before the OTT, like the Netflix and the Wholu and
all that.

Speaker 2 (40:37):
These people had huge TV screens, like you can go
the fucking best Buy and buy gazillion X TV for
six hundred dollars. Now it's not like it was. You know,
when we first got the motherfucker's right, they had TV's
on the wall. Motherfucker would literally be watching people kicking
each other in the balls. That was the thing you
didn't see. Did you see ideography?

Speaker 1 (40:59):
It's just in that movie.

Speaker 2 (41:00):
Yeah, it talked about it pretty much talked about what's
going on today. We just a bunch of bringing dead
dumb motherfucker's out there dog and if it ain't no
ship took me talking about a motherfucker dog. I'm gonna
tell you what one of the homies told me one day.
I'm not gonna say his name, but he told me.
I said, Man, I like your new album, Dog, I'm
about to talk about in the show. He said, No,
don't do that, bro, say it's whack. I said, what

(41:23):
do you mean, dog, say I'm not gonna do you like.
They said, no, say it's whack. You get more attention
that way.

Speaker 1 (41:32):
They playing the uh they play in the content now algorithm.

Speaker 2 (41:35):
Sh motherfucker's to retarded. Now, I'm not gonna manufacturer beef
with my brother glasses or I'm not gonna call you
exhibit before we come and say hey, man, I want
you to hit the hell with the microphone and then
I want.

Speaker 1 (41:47):
You to tear some ship up for this all cool.
It's society. That big ass den Hey, what's.

Speaker 6 (41:57):
But that's the thing.

Speaker 2 (41:58):
No dog, motherfuckers. You know what the dude told me
one day and I was mad as a motherfucker. I'm
looking at this penis cheft here, motherfucker on mind talking
about me like a dog, right after I don gave
him all kinds of money and shit. Dog And I'm
mad the motherfucker right, I call this motherfucker. He yet like,

(42:21):
ain't nothing always having a dog. I'm like, man, motherfucker
you you're like dog this content you supposed threw you
the lu bron.

Speaker 1 (42:31):
I said, what the fuck you mean playing with me? Nigga,
don't play with me like that. That's how I go.

Speaker 3 (42:34):
Nowadays, niggas feel that they need to establish more minetary
success with social media by creating content. That's whether it's
negative or positive, I don't care. But long as I
can get somebody to focus on it, then they gonna focus.
Then they gonna focus. Shit, my son gonna be calling

(42:55):
me talking about hey, dad, so and so and so
and so, and I'm gonna be like, you know, but
it's it's the creation of the content that these dudes
have figured out. Now, Like, I don't give a fuck
if I they gotta mean that ship, nigga. I'm just
like he said, I'm throwing you that hell of you, nigga.
I'm gonna call your dumb motherfuckers, say you're stupid and
all kind of motherfucker shit. And if you run up,

(43:16):
nigga's gonna be this and that nigg Come get.

Speaker 6 (43:19):
This stage and here I come from.

Speaker 2 (43:21):
We don't do all that because I'm never gonna come
back online. Go get the camera. Let me say this,
it's professional wrestling. It's professional wrestling. It's like, bro, what
the fuck? Because to me, I'm not motherfucker to play
with my family. You say something about my wife and
my kids, I'm gonna go to.

Speaker 5 (43:37):
War with your Well, it's not professional wrestling because even
though you know it is what it is, they still
getting the ring.

Speaker 1 (43:45):
Out here, these niggas. This's the Wolf Ticket show.

Speaker 4 (43:48):
Definitely.

Speaker 1 (43:50):
I'm not playing that game though.

Speaker 5 (43:52):
You know, I got a lot of good will out there,
and that's because my character, the way I carry myself,
Like no Am I liked by everyone.

Speaker 2 (44:01):
No, but I don't like everyone either, you know what
I'm saying. So it's good, you know what I'm saying.

Speaker 5 (44:07):
I'm cool with the people that's cool with me, and
I'm good with that. So, like I said, man, I
focus on just what works for me, and you got
to look objectively at this stuff because technology it depends
on who's the user, right. So some people could sit
up and figure something out and work out a whole
fucking graph and be able to build businesses from the laptop.

(44:29):
Other people just gonna be taking picture of their food
and sending pictures of their dicks to everybody, you know
what I'm saying.

Speaker 1 (44:35):
Like it's the user.

Speaker 5 (44:37):
So you got to look at your brand, your equity,
your assets, figure out exactly what works and who you're
trying to target. If you want to target everybody, you're
going to be swimming in the sea, you know what
I'm saying. But if you could target where you want
to contact your people the most effective use of your time,
then that shit you can. There's tools that you can

(44:59):
use to get there, you know what I'm saying. But
you gotta focus and target your audience. And I think
that's that's that's the overwhelming part, because we all need
people like I don't want to produce, I don't want
to I don't want to do this.

Speaker 1 (45:10):
I want to do that I just want to wrap.

Speaker 5 (45:12):
So your job is to find people that can come
around and and and actually facilitate those things with you,
if that's the way you want to go.

Speaker 1 (45:20):
Some people want to do it all themselves, you know
what I'm saying.

Speaker 2 (45:22):
But if you're going to do it yourself, you gotta
focus on what your target audience is and spend your
money wisely, don't just throw it on their buying ads,
because like I said, it's just you don't.

Speaker 1 (45:31):
You can't.

Speaker 5 (45:32):
How do you get an ROI, how do you get
a how do you get to quantify whether it's working
or not?

Speaker 1 (45:38):
You can't tell by them numbers, you know what I'm saying.

Speaker 5 (45:40):
So so we gotta trust our intuition, and my intuition
says we let's go and get in front of the
crowds and do our merchandising and macularly. And then the
people that we meet in person, now we can see physically.
That's what's going to make legacy artists feel better. You
can physically see who's there. And now your job is

(46:01):
to use the algorithm, and now you're taking people that
you actually meeting face to face and getting their information there.
That should be one of the things that you do everywhere,
whether it's a festival, where do you should have a
designated person going out emails, phone numbers, emails, phone numbers, contacts, contacts, contacts,
mailing lists, mailing list.

Speaker 1 (46:18):
That's what the data is.

Speaker 5 (46:20):
We collect enough of those, man and then the sitting nigga,
you'll be able to send. Now you could use the
algorithm the way you want. You can send that motherfucker
out to the people you contacted over the last however months,
you've been doing it. Thousands of people that you already hit,
and now you can correct hit them directly. You can
sell directly to them, which is better than streatment. You
can make them exclusive drops.

Speaker 1 (46:40):
You can do it. You know what I'm saying. That's
using the technology in a way that's comfortable for us.

Speaker 2 (46:45):
Well, you know the one thing I've been on with
the homies too, like always tell my guys, man, let's
own our own shit. Let's stop trying to look to
take shit to be to Hulu or whatever else like this.
We got all these fucking cameras, so I got all
the drums and cameras of the house. Let's go shoot
her own fucking movie. You know, let's go shoot our
own shit and start doing our own things. The next

(47:06):
thing I'm on is like starting to Really I'm gonna
tell you what really fucked me up back in the day.
You remember that my Space shit. I remember the publishing
company I was working for it, Man, they went and
spent all this money on my MySpace page. I had
to cold this my Space page. Ever, I had one
hundred thousand motherfuckers on it.

Speaker 1 (47:23):
I remember.

Speaker 2 (47:24):
I remember Joey and induced homies from the Giants used
to send me shit on there, trying to get me
to listen to these songs and shit right, and then
motherfuckers cold as a motherfucker. Now go figure right. I
remember we spent all this money on there, bro, And
I looked up one day and my shit was back
the same as it was, and then the next day
it was gone. And now we just spent ten thousand

(47:45):
dollars on that motherfucker dog. I said, from that point
on right there, I would never build my business on
somebody else's platform. Don't get me wrong. I say we
need to utilize the youtubees and the Instagrams and all that,
but they have so many fucking the package that you
can get now, you can make your own fucking Instagram,
you can make your own YouTube. I think we need

(48:06):
to have things. Like you said, information is key, right, information,
knowledge is power, they always say that, right. If you
can get motherfucker's data, if you can get their phone
number to send them as some mess messages, if you
can get their email and send them emails when you
got that new shirt that's coming out, if you can,
if you can fucking text fifteen twenty thousand people, hey,

(48:28):
I got a shirt out, And if you can convert
ten percent of those people.

Speaker 1 (48:32):
You win it.

Speaker 5 (48:34):
And it's not always about selling them shit, right. When
you having that kind of connection with the fans, it's
your obligation to give them an experience exactly right. And
so what I plan to do is, you know, not
only reach out and bring this, you know, use the
new data that's coming in from Teammaker and the people
that are coming in and now going out to the shows.

(48:57):
Building that kind of database that I'm going to be
able to say, Okay, cool, if I'm sending you this.

Speaker 1 (49:03):
You've won this experience this address this time.

Speaker 5 (49:07):
But you know what I'm saying, if still be there,
come there and be like some food ship, some fucking
dope ass concert.

Speaker 1 (49:13):
You know what I'm saying, like in their town, you
know what I'm saying, Like, you.

Speaker 5 (49:17):
Got to create the experience and then you know, I've
seen a lot of people do a lot of cool
shit with merch, you know, sending motherfucker's a free shirt
when they didn't order it.

Speaker 1 (49:26):
That's what I mean. That kind of ship and you
that kind of fan. Motherfucker's gonna be like this man
that goes a long way.

Speaker 5 (49:33):
That reciprocation is like, like, you know, we got backstock
of all kinds of ship if we could just like, hell, yo,
you know, if you get an address, we.

Speaker 1 (49:43):
Send you ship.

Speaker 5 (49:43):
You know what I'm saying, You don't got to be mandatory.
But if they do do it and then you do
send them something, nigga, that that shit's gonna do. You
know what I'm saying, Like, it's just you just gotta
be consistent with it, you know, And and you know,
we don't. I don't know how you if you guys
tour or that would if you a legacy artist and
you're still going out there trying to go to after
parties and fucking drinking and fucking around with bitches and

(50:07):
all that shit. Then you playing Russian roulette with everything
you know and business business business. You know, I'm pretty
sure everybody got their you know, their their ship together
at this point that want to go forward to be professional.

Speaker 1 (50:21):
But that's what we gotta be on. We gotta that
we're the first of our kind.

Speaker 5 (50:25):
You know, we've we've transitioned from physical copies into streaming
into now you know, we are legacy artists, you know
what I'm saying. We've seen transitions and now I don't
know who's been in front of us that had careers
like us, you know, so we gotta we gotta, we gotta,
we gotta set the standard. We gotta set the bar.

(50:47):
And I don't mean sitting down, you know what I'm saying.
Some people, some people want to expand some people want
to still do music, but you can't. Music is the
catalyst of what makes all this work well. Music is
the commercial for everything else that we cate. Right, But
you gotta choose what you create. You can't just like
create what everybody else does. What do you do really

(51:07):
well that you can bring to the table and be
the avenger that you're supposed to be on the avengers.
You know what I'm saying, you know, and I think
that's that's what that's what you know I did. It
took me a long time to figure out that just
that simple shit right there.

Speaker 1 (51:23):

Speaker 5 (51:24):
And make some decisions, change my circle, focus on things,
you know, let some things go, take some chances, take
some risk, you know, go without for a while.

Speaker 2 (51:33):
You know what I'm saying now, If you could tell,
you could say, it's something that real, key man about
changing your circle. I always tell my children, man, and
just like the little homies, whoever the addicts, you are,
who you hang around, if you hanging around motherfuckers, that's
telling you all day what you can't do, instead of
somebody saying, hey, man, let's figure out.

Speaker 1 (51:52):
A way to do that. Right. You need to let
them motherfuckers go though, because they gonna keep. Like.

Speaker 2 (51:57):
I don't think people believe this, man, but the tongue
does life and death. If you got somebody's constantly telling
you what you can't do or why it's not gonna
work's not go that. I'm gonna tell you, man, I
don't see a glasses name two or three times. You
know why, me and him fuck with each other. It
ain't you know, we less, We're gonna figure out a
way how to do it. We're not gonna do it.
Let's figure out a way to do it. Do it,
can't get it done? Yeah, exactly.

Speaker 5 (52:20):
I think, Well, I didn't have to let people go,
you let yourself go. Yeah, you'll be amazed for what
happens when niggas think is over.

Speaker 6 (52:30):
You'll be amazed how.

Speaker 1 (52:43):
Much space you get.

Speaker 4 (52:44):
What I'm saying, Yeah, come on, it's gonna have to
end that some time.

Speaker 6 (52:50):
What you think, be.

Speaker 1 (52:54):
Surprised how much space you get when niggas think is over.

Speaker 5 (52:58):
And so I learned a lot about myself, the people
that you know, I had around, the people that are
still around from then. I think there's I said it
on a keeay maker. I think there's royalty and loyalty,
you know, for sure. I think there's there's something about,

(53:20):
you know, having a disagreement and then figuring out if
you want to figure out a solution, you can if
you love the person, if you if you really see
that person, that's somebody of value.

Speaker 1 (53:31):
Not to use them, but you value who they are.

Speaker 5 (53:38):
Not everybody move like that, you know what I'm saying,
And so I'm pretty sure if I was a vicious
motherfucker I put it, I could have really fucked some
ship up and I'd be a lot further than I am.
But I'm happy where I'm at, and I still got
my soul intact, and I still look people in the
eye when I talk to them, and I'm not worried
about keeping up with the lie that I told the

(53:59):
nigga the other niggas not do the other nigga to
out fuck it as too much.

Speaker 1 (54:03):
My beandwidth is not that tight, you know what I'm saying.

Speaker 5 (54:07):
I got a bunch of raps and ship up here,
and they I don't want to remember that shit like ooh,
what nigga I forgot?

Speaker 1 (54:13):
Oh? You know what I'm saying. So I don't move
that way my nigga, and I.

Speaker 5 (54:18):
Feel like a lot of people are in a position
where they feel like they're going to use people up
or do all that shit. But I've never had to
do that, and so my circle got really tight, you
know what I'm saying. I'm not out there in the street,
I'm not partying, I'm not moving. I don't I got
a lot of good will out there, and I don't

(54:40):
take that for granted.

Speaker 1 (54:41):
You know what I'm saying, I see it. I see
it as a strength. You know. I don't have to
prove shit to nobody. I want to do my art.

Speaker 5 (54:49):
I want to be a standout person when it comes
to things that we build outside of music. I don't
put my personal shit in the street. Even though you know,
whatever was happening with my fucking divorce shit that everybody
was talking about that, nobody gave a fuck, you know
what I'm saying, You know, like nobody gives a fuck
about exhibits fucking personal life, Like let him rap straight up,

(55:16):
you know what I'm saying, Like I'm not nobody gives
a fuck about that. It's not it's not that interesting,
trust me.

Speaker 2 (55:23):
But yeah, man.

Speaker 5 (55:25):
And so now going forward and just coming out the
blue and haven't and havn't been planning this for so
long and talking about it and strategizing about it and
if it actually come out and do what it did,
and now we've got to put the elbow grease behind it.

Speaker 1 (55:42):
Nigga, no new niggas.

Speaker 5 (55:45):
I was sitting here for a long time, Nigga sitting
out kites like Nigga. I'm out here like motherfucking Tom Hanks.

Speaker 1 (55:53):
Nigga lost. Nigga help me.

Speaker 5 (55:56):
Until it was just like, oh, silence, got it, okay,
let me get back to work. So Nigga iron Man
build my suit out of this motherfucking shit I had
laying around.

Speaker 2 (56:07):
I'm fucker worked, you know what I'm saying. Now we're
out there. Now we're building them to mark too. I
think what you're saying, man, is some real spill.

Speaker 1 (56:26):
Man. I think energy. It's very important. I'm an energy person.

Speaker 6 (56:30):
Man.

Speaker 2 (56:31):
If I send something even off for the motherfucker dog,
I don't fuck with him. And because I was always
one of the type of dudes that did right by
people like I pride myself on doing right. If we're
making some money together, dog, i'm gonna give you half
up to the point of where she'd be telling me, Man,
why are you giving them niggas all that money and
they don't do shit?

Speaker 1 (56:47):
You know what I mean?

Speaker 2 (56:48):
And I always thought that was me doing a good thing.
But what I realized, dog, is that you can't cast
your pearls on swine on the next swine because everybody
not gonna appreciate you doog We.

Speaker 5 (57:00):
Did it with a genuine with a genuine spirit, and
you thought it was gonna be reciprocated, you know what
I'm saying, But it seldom, It seldom is you know,
But it's some people, you know, it's some people that
you can't hand nobody's lifestyle.

Speaker 1 (57:15):
So that's number one.

Speaker 5 (57:16):
You can help money as a tool, you know, But
niggas don't want money. They want your position, you know
what I'm saying. And that's weird to me. It's like, nigga, like,
what the fuck. It's just it's just different personality types
that come around and different intentions from different people. You know,
if we walked into a room with a whole bunch

(57:37):
of producers rappers and ask them why do you want
to do music, you know, you get a thousand different answers.
Some niggas want to you know. Some niggas want a car.
Some niggas want to get their mama a new something,
or I want to get my family out the way, or.

Speaker 1 (57:52):
A nigga i'm you know, on a run and I
got it, you know, you know what I'm saying, Like,
it's a thousand different reasons.

Speaker 5 (57:59):
You know what I'm saying, so we got to understand,
like we're dealing with a whole bunch of people that
you know in this industry that you know, not necessarily
here for the same reasons. So finding those like minded
individuals and keeping that in line, you know what I'm saying,
Like it takes a long time to get to know somebody, right,

(58:20):
But how we move around this industry and we meet
different people, you know, and especially the gang rules of
how California is broken up, you know what I'm saying,
everybody's clicked up, and you know what I'm saying, everybody
has this group thinking idea when it comes to dining.
But it's certain people that move differently and and and
have a different type of level of understanding that I

(58:41):
get along with.

Speaker 1 (58:42):
So I ally myself with those people, you know what
I'm saying.

Speaker 5 (58:46):
Where before or when I was younger, it was like, oh,
let's go with the herd. You know what I'm saying,
Let's go with the herd.

Speaker 2 (58:54):
I'm not there now.

Speaker 5 (58:56):
And so that's why when I say no new niggas,
it's like, if if you didn't, if you weren't around
what we was building over the last twenty years, and
if you definitely wasn't around what we was building the
last five years. For whatever, I don't care if I
know you or not, Nigga. Like, the car is going,

(59:18):
the train left the station, and I know who's on
it now. You know what I'm saying, Like, can we
build and expand, But it's gonna come from the like
minded individuals and the nucleus of what we have going now.
There's a lot of good shit happening right here, and
the creative shit is really dope. I'm protecting that like

(59:38):
with everything I got, because that's what's making everything feel
so good.

Speaker 1 (59:42):
You know what I'm saying, right, that's what's value. Yeah.

Speaker 5 (59:45):
Yeah, the way the music is coming out, the way
the motherfucker spirit is the way this motherfucking you know,
the public is receiving it.

Speaker 1 (59:52):
It feels right, you know what I'm saying.

Speaker 5 (59:54):
I feel strong and the people around me are here
for a reason or a purpose and they qualify to
do the things that they are being done.

Speaker 2 (01:00:02):
You know what I'm saying. We don't have the homeboy
hook up. You know what I'm saying, Nigga. I love you, man,
but Nigga, you can't be a manager. Nigga, you can't
do it unless you can bring some of the table.

Speaker 1 (01:00:15):
You can't do it. Nigga. You can't be a march person.
You're not even a people person. You know what. I
like you?

Speaker 6 (01:00:22):
You gonna punch.

Speaker 1 (01:00:23):
Niggas in the face.

Speaker 6 (01:00:24):

Speaker 1 (01:00:25):
For for saying that this nigga can't hear you. You
know what I'm saying. He not game bagging, he's deaf. Nigga,
You hit him in the face. What real look at?

Speaker 5 (01:00:35):
I'm not taking no liabilities on the road these niggas.
You know, Are you gonna come to the album release party?

Speaker 1 (01:00:42):

Speaker 5 (01:00:42):
You gonna come to the motherfucker last show and then
we're gonna I'm gonna see come back and we're gonna
hang out.

Speaker 1 (01:00:48):
You know what I'm saying. And that's it. That's it.

Speaker 2 (01:00:50):
I wanted something. I want to ask you, man, something
I really applaud to you. Every rapper it seemed like
this out here I'm talking about like from the Dirty
Birdies Man to the Giants to all these other rappers,
it seemed like you always put your hands like you
reach out and touched them kind of and fuck with
them a little bit. What made you decide? Man, I'm
a mentor motherfuckers, That's where I come from. And you're

(01:01:14):
real genuine with it too.

Speaker 1 (01:01:15):
That's where I come from. G Like I come from
backpack rap. That's what they used to call us.

Speaker 5 (01:01:22):
You know what I'm saying with backpack rappers because we
were lyrical or whatever, and so I understand the grind,
you know what I'm saying, And try to be unique
or diverse in that sound, especially coming behind death Row
G funk, you know, ruthless, you know what I'm saying,

(01:01:43):
The classic G funk sound, you know, classic West Coast sound.
It's hard to step away from that, and you know
what I'm saying, try to start something different. So when
I see Dirty Birdie and the guys from the Ie
and and you know, see four and the rest of that,

(01:02:03):
the groups out of there, you know what I'm saying.
It and I see people that have a lot of
potential and talent and the sound, I definitely put my
hands on it, you know what I'm saying, Because nobody,
if King T didn't do that for me and like
see something in me and be like all right, nigga,

(01:02:24):
come on, because I didn't know how to write a
verse a.

Speaker 1 (01:02:28):
Hook.

Speaker 5 (01:02:30):
I just had a whole bunch of battle raps, like
pages and pages, just long ass raps, you know what
I'm saying. That's how I started. So King T was
the first one to see something that raw. You know
what I'm saying. I wasn't polished, you know what I'm saying.
I was just battle rapping. So he was the first
one that gave me an opportunity to figure it out, right,

(01:02:50):
So why would I take that same energy and give
it to somebody else? You know, you never know who
you're talking to. You know what I'm saying. It's due
to pass the tour and you never know who you're
talking to. It ain't even about passing the torch. If
somebody come to me and ask me something or see
the value on what I do and want to know
how I did it, and you really, you really want

(01:03:13):
to come and actually sit face to face and get
something done. Absolutely, you know what I'm saying, as a
fucking louie, because you don't know what that conversation is
gonna turn into and what that person that you help
it is gonna turn into. That shit may turn around
to be some motherfucking other shit.

Speaker 1 (01:03:31):
You know what I'm saying for real, some words to
live by.

Speaker 5 (01:03:34):
Yeah, Man, don't be afraid to actually help someone. You
don't be afraid to help somebody, you know what I'm saying.
It ain't all about giving up your resources or money
or doing linning something. But if you can help them
learn something that's gonna benefit them and they actually use
it and go forward, that's what it's about.

Speaker 2 (01:03:52):
Hey, man, you know, before we get up out of here, man,
I got to ask you about this. Man, you like
the dawn of the marijuana game.

Speaker 1 (01:04:01):
I'm not do not put that. Don't you put that
evil on me, Ricky Bobby, don't you put that evil
on me? No.

Speaker 2 (01:04:09):
Man, But when you talk about you know, when you
talk about good weed brands, people who have survived, you know,
who's been here for a while, right, you think about
you know you, and you think about the homie be real.

Speaker 1 (01:04:20):
Mm hm.

Speaker 2 (01:04:21):
Why do you and you you know you told us
about this earlier. Why do you think you've been able
to sustain that in that game? Well, I think it
is hard to have celebrity brands. People don't believe in that.
Hip hop doesn't sell weed like.

Speaker 5 (01:04:40):
Hip hop can sell clothing, hip hop can sell concerts,
hip hip hop can sell alcohol a number of other things.
But seldom do celebrity brands work in cannabis because, first
of all, cannabis has to work, and people buy cannabis
for different reasons, and to manufacture a brand takes a

(01:05:00):
lot of capital, and the licensing, especially on the legal side,
it's really difficult, you know what I'm saying. And if
you're gonna be under the microscope, people will fuck with you.
You know, it's hard. There's a lot of competition, there's
people to undercut you, you know, do all this. I
thought the record business was tough.

Speaker 1 (01:05:20):
Cannabis is fucking rough, you know what I'm saying. So
you have to learn how to pivot.

Speaker 5 (01:05:27):
And because I built a few brands, and you know,
I was up at three in the morning moving palettes,
I did distribution. I learned every aspect of cannabis and
how to get it from seed to sell. I never
most mess with cultivation because I just I just not
my wheelhouse. But we know marketing, and we've done marketing

(01:05:50):
for a long time through our own music and other things,
and those ideas still work in cannabis. You know what
I'm saying, targeting in your audience, knowing how to speech.
I'm speaking their language when they hear their song or
they hear their words, and they hear in this built
into the marketing, and that's that's my people.

Speaker 1 (01:06:09):
Oh they say, they saying this is great. Ship over here.
I'm I'm going over here. We going over there. Oh ship,
this sich is great, it's built, you know.

Speaker 5 (01:06:17):
But I said, I'm gonna stop competing in this market
with one brand, and I'm gonna go to the retail
side because why sell one brand when I could sell
everybody ship? And that was the that was the pivot
for me. It was it's really difficult to start a
brand in California. It's easier to it's easier to start

(01:06:38):
in other places because the laws and the tax structure
is different, you know. And you have to think globally
now because now cannabis is not just legal in the US,
it's legal in like you know, Spain is legal. And
you know what I'm saying, Taiwan, you know, the Taiwan
to get blown now, yeah, absolutely, you know what I'm saying.

(01:07:00):
A lot of the laws are changing towards cannabis. It
is becoming a billion dollar industry. And you know, just
like when alcohol became out of prohibision, there were brands
that was on the black market that exists today. You
know what I'm saying, Like Jim Bean, the fucking Seagrums,

(01:07:22):
you know what I'm saying, Like these brands were one
hundred and fifty year old brands, correct, So they was
already bootlegging and everything, and then they just maintained great marketing. Yeah,
they probably was getting beat Seagrums and all of them
was probably getting beat by niggas who had the brown
paper bag with the xxx on it.

Speaker 1 (01:07:40):
You know what I'm saying, selling them motherfuckers like water,
you know what I'm saying.

Speaker 5 (01:07:43):
But they didn't have a brand, and that shit died
out and eventually had to soak into something that did
have branding. So you have to look at that cannabis
the same way, you know what I'm saying. And like
I said, it goes back to the people that you know,
always want to do stuff theyself.

Speaker 1 (01:07:58):
You know what I'm saying. I think that there's only a.

Speaker 5 (01:08:02):
Few black owners and real owners in in cannabis, you
know what I'm saying. Al Harrington, you know there's a
there's a couple other guys that are moving around really well.

Speaker 1 (01:08:17):
But really it's it's the network. They want our culture.

Speaker 5 (01:08:20):
So people that that that get behind, like even Snoop stores,
you know, it's the smoke weed every day store. Like
it's important to support these brands because it's too easy
for somebody to come in try to wipe it out,
and then you know, we have no representation and now
here we are, you know, creating another billion dollar industry

(01:08:40):
that we have no position in.

Speaker 1 (01:08:43):

Speaker 5 (01:08:44):
We gave away our spots and then we hated the
rest of the niggas out the way, you know, like.

Speaker 1 (01:08:52):
Like you know what I'm saying, there's no reason why.

Speaker 5 (01:08:57):
These stores, you know, as we as as we get
back into these corners, you know, and then people are
selling weed out the back door, you know what I'm saying,
by the thousands and thousands of pounds on the black market,
and then the state does nothing to shut down the
black markets, and even if they do get shut down,
they open up the next day across the street and
there's no taxes being paid, you know what I'm saying.

(01:09:18):
So it's a really tough place to be to be competitive,
you know what I'm saying. So all that being said, man,
it's like, I think cannabis is a great place, but
if you want to really get into the game, I
think organizing behind people who already have the licensing, already
have the stores, already have the brands is where the

(01:09:39):
next step for us to actually do something is going.
Because we're competing against people that don't have to pay
the same bills that we have to pay, you know
what I'm saying. But if we can drive our community
to support these brands, support these stores, and we get
two hundred and three hundred people through the store a day,
and then now we become like the first ones that
get bought out when a month fucking the people come through.

Speaker 1 (01:10:01):
You know what I'm saying, Like, that's the play. You
know what I'm saying.

Speaker 5 (01:10:06):
A lot of people wanted to, Oh, I'm starting a brand, nigga,
it's one thousand and fifty brands already out in the
stores distributed. Not to discourage you, but what are you
gonna sell in cannabis that's not already on the market
With some good weed. Niggas have gotten good weed. Niggas
got their own niggas got a little closet grows good weed.

Speaker 1 (01:10:27):

Speaker 5 (01:10:29):
It's widgets. We all selling the same widgets. But how
cool can you make your widget commercial? And how cool
can you make your widget experience? That's what cannabis is.
Everybody got good weed, But how can you bring in
your people? And I think that's that's that's the play.
That's that's what I'm trying to organize and make people

(01:10:50):
for retail.

Speaker 1 (01:10:51):
You know.

Speaker 5 (01:10:53):
You know these people built you know, wing stops and
franchise days, ship out to their homies. Like you don't think,
I'll put it Exhibit West Coach Cannabis with the homies
in their place, and then we build some ship So
then when pharmaceutical moneys come through here, nigga, we all
got a piece of this motherfucker your story do this
and like.

Speaker 2 (01:11:10):
So, I'm gonna tell you this what nigga boom, it's
more people smoking weed than ever. I'm gonna tell you.
I was, like I said, I was. I didn't smoke
weed for the longest dog. I didn't start smoking weed. Dogs,
I was in my late forties. Seriously, when you start
getting the little pains in your body lower back be heard.
No ship the homie let me hit the joint one day.

(01:11:31):
I thought it was the most amazing ship.

Speaker 3 (01:11:34):
And on that know, we're gonna end this because we're
gonna stop talking about this old niggas when you started
smoking weed and fucking fifty years old.

Speaker 2 (01:11:42):
Next episode and pains, Man, I appreciate you man sitting
down with us. Man and man, y'all make sure man,
y'all go. Man, I can't see King making Man. Make
sure y'all go knock that motherfucker. And we're about to
announce tour dates. You know, we're gonna stay out, you know,
for the rest of the year. And really, man, just

(01:12:04):
work hard.

Speaker 1 (01:12:04):
Brother.

Speaker 5 (01:12:04):
I can't I can't wait to see people out live
and I can't wait to all experience.

Speaker 1 (01:12:09):
This record the way we love making it. So thank
you for having us.

Speaker 2 (01:12:16):
And on that note, we're gonna well. That concludes another
episode of The Gainst the Chronicles podcast. Be sure to
download the iHeart app and subscribe to The Gangst the
Chronicles podcast for Apple users. Find a purple mica on
the front of your screen, subscribe to the show, leave
a comment and rating. Executive producers for the Gangster Chronicles
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