Episode Transcript
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Speaker 1 (00:00):
Don't know.
Speaker 2 (00:01):
Every day up waiting, click your ass up the Breakfast Club.
You don't feelsh for y'all done morning. Everybody is DJ
Envy Jess Hilarious, Charlamagne the guy we are the Breakfast Club.
Law La Rosa is here as well. We got a
special guest in the buildings. Back again, ladies and gentlemen, Bozama,
Saint John, Welcome back.
Speaker 3 (00:20):
How you feeling being here? I feel great.
Speaker 2 (00:23):
You're feeling good. Yeah, last time we spoke to you'all
know you were we were talking about you were moving
because of the things that happened with your house and
the house burned down. So just give us an update
of what happened with that.
Speaker 3 (00:33):
Well, it's been a crazy time.
Speaker 4 (00:35):
I mean, look, it's like I think, like everybody else,
you know, the new year came, It's like, oh twin
twenty five, gonna beat my year. And then seven days
later my house burned down in Malibu, and I was like, oh, okay,
you know, and the challenge of the house is that
it was really my dream house. I fought hard for
that house. I was actually just reading something about Harry
Belafonte who was trying to buy a property in the
(00:57):
nineteen fifties an apartment here in Manhattan, and they were,
you know, trying to keep him out because obviously he
was black, and I was like, damn, Like you know,
seventy years later, I was facing the same thing in Malibu,
you know what I mean. And so it was really
really devastating, but you know, God grace grit, some tears,
(01:18):
some anger, some lawsuits, because sometimes you gotta take it
to your lawyers, you know what I mean.
Speaker 2 (01:23):
What insurance they was just I'm sure they didn't want
to say, will cover it.
Speaker 3 (01:26):
Everybody's in trouble, you know.
Speaker 4 (01:29):
I mean, look, there was so much damage, so many
people who didn't have who lost everything that I don't
I don't know that it's possible.
Speaker 3 (01:37):
You know, to recover, and so sometimes you just gotta
you know, get a little mean with it.
Speaker 2 (01:42):
You're going to rebuild.
Speaker 3 (01:44):
I'm not sure.
Speaker 4 (01:46):
I've only been there twice, you know, because it's it's very,
very hard, you know, to see it. So the first
one went, it was like all in rubble, and then
I went back a couple of weeks ago and it's
like all cleared out now, so you can see the land,
and it's just a tough thing because I look at
it and I'm like, man, but if I leave, like
when do I come back?
Speaker 3 (02:05):
You know, like when when do I get another opportunity.
It was so hard to buy it, So it's just
like I.
Speaker 2 (02:10):
Said, it so hard to buy it. They don't let
black people buy it, meaning that.
Speaker 4 (02:13):
It was as an argument I had. I had to
put a trust inside of a trust so that nobody
could find me. Nobody would know that a single black
woman was buying a property on the beach front of Malibu,
you know what I mean.
Speaker 2 (02:25):
So did you actually go see the house? So you
know you couldn't go see the house because they would
see a black woman come to that house.
Speaker 5 (02:30):
No.
Speaker 4 (02:30):
I went to see the house like sort of undercover,
you know, pretending my house, just sight seeing, and then
sent my real estate agent, who's a wonderful little Jewish woman.
Speaker 3 (02:39):
Love her to death, and sent her to go to
go do it.
Speaker 4 (02:43):
And my business managers, uh, you know, put my trust
inside of trust, and I have somebody who signed stuff
for me so I don't never have to show up.
Speaker 2 (02:51):
And that's how I got people really care, like when
they're selling a property, they're making money, right, I don't
care Black green yellow. Look.
Speaker 4 (02:58):
I wish I could answer that question, but they really
do care. It's wild because even after we had closed,
the former owner tried to put a clause after the
contract was done saying that he could have access to
my beach.
Speaker 3 (03:12):
Really my house.
Speaker 4 (03:15):
You gonna be walking audacity, you know what I mean.
Speaker 3 (03:24):
I was like, I own this.
Speaker 4 (03:25):
House now you no longer own it, and if you
come as trespass that we'll call the cops on you.
Speaker 3 (03:30):
How has your family been really good?
Speaker 4 (03:33):
Yeah, it's like my daughter who's sixteen, really loved the house,
you know, and it's it's a it's a it's a
hard thing to go through, you know, grief upon grief
is a hard thing for sure.
Speaker 3 (03:47):
But we're managing you.
Speaker 5 (03:49):
You also, since we last thing, you got engaged.
Speaker 4 (03:51):
Yeah, man, I knew this is why I want to
see Lauren today because last time I was here, we
were talking about me and my man, and then I
think you said, like, you know, are you guys?
Speaker 3 (04:03):
Is he gonna propose?
Speaker 1 (04:05):
Because it was I think it was your birthday trip
And when you posted, I was like, she they are
so happy, they are so in love, Like I love
this for her.
Speaker 4 (04:12):
Remember I told you to go call him. Yeah, I
never called. You called, and then the proposal happened.
Speaker 2 (04:19):
You know how you did he had any friends for
you at the time when you was looking, because she
was looking, she was looking at me, looking hard.
Speaker 5 (04:28):
Looking hard.
Speaker 1 (04:28):
I was like, and God, do whatever he needed to do.
And I'm in a great is good amen Amy?
Speaker 3 (04:33):
Look But back to.
Speaker 1 (04:38):
But yeah, so last time you was here, we talked
about it, were like, you know, I do want to
you know, family is my thing. Yeah, and then a
surprise proposal happened and you I read the People exclusive
it said you were actually surprised.
Speaker 5 (04:49):
But I find it hard for you to be surprised.
Speaker 4 (04:52):
It's very difficult to surprise me. I mean, because like, look,
first of all, I feel like I'm psychic. Next, I'm like,
I see people's movements and I'm like, why do you
say that?
Speaker 3 (04:59):
Why did you do that?
Speaker 4 (05:00):
Now, the thing that tipped me off a little bit
I knew something was happening was that he's a traveler.
You know, we both love to travel a lot, and
we exchange voice notes and video messages constantly all day long.
And we had gone to London for my sister's wedding
and afterwards I had to return home to continue filming
(05:21):
the real houseits of Beverly Hills, and he said he
was going to stay in Europe and just travel around
a little bit. And so he's like in Rome, he's
sending me videos of his tour. He's in Paris, he's
like doing all these things. And then he's like, oh,
you know, I'm gonna stop by Mumbai. And I was like, India, you.
Speaker 5 (05:38):
Know what I mean.
Speaker 4 (05:38):
He's like, yeah, yeah, I've never been with him, gonna go.
So I was like, okay, you know, So he goes.
He was there for a week and I was getting like,
you know, messages, but they were always from his room
and or like he would be outside and you know,
so I was like.
Speaker 3 (05:53):
Why would he be in India? Now? The thing is
these two rings that I wear constantly.
Speaker 4 (05:58):
Yes, I got both of them in India on different trips, right,
and they were kind of like my own like you know,
I love myself type ring because I you know, I
didn't I hadn't purchased expensive jewelry for myself before. And
the and this band I actually bought from Prianca Chopra's
jeweler when I went to her wedding and so I
(06:19):
love India first jewels, first gems, all that stuff. And
so that's when I was like, is he in India
to get me some like the ring? That was the
only thing that kind of my spidy senses were going
that wasn't sure, and you know, you know, you don't
want to ask all the way. So when he proposed,
I was surprised because I wasn't expecting it. And then
(06:40):
when he said he'd been in India for my ring,
I was like, yeah, my spidy senses weren't wrong.
Speaker 2 (06:47):
I will tell you the fact that boze Man was like,
I'm traveled. I'm going to Rome today, like you know,
I'm just going to stop down.
Speaker 5 (07:02):
I'm really happy for you.
Speaker 1 (07:04):
I mean you mentioned earlier like you know, even with
your daughter and you dealing with grief. On grief, it's
like you know, your ex husband and then your house
and it's like kind of like watching a fairy tale
play out. So like, I'm happy to see that for you.
I don't know what it's been like, because sometimes too,
I think when people go through such hard hits back
to back, they shut down. They don't want to open
up to stuff like that. I don't know what that's
(07:25):
been like for you as well.
Speaker 4 (07:26):
But that's the thing is that I don't know that
you can get a wound and then you don't want
to repeat that same pain. You try to avoid it
at all costs, you know. And so I think for me,
part of it has been for sure, like trying to
understand how to heal my grief, but also having some courage,
(07:48):
you know, and being like, you know what, I could
hurt before, but I'm gonna do it again and it
won't hurt this time, you know. And that's the only
way to actually move forward is that you have to
tell yourself that, otherwise you will be in a cave.
Speaker 3 (08:01):
And I'm not even like judging anybody.
Speaker 4 (08:03):
Who's like lost a partner or like to death or
any other way and they feel trapped, you know, and
feel like I can't get out of my own way.
I don't even blame them for that, because I certainly understand.
But yeah, I love love, and I love happiness and
I love joy, and it is an active thing that
I'm doing every day.
Speaker 3 (08:24):
To choose it.
Speaker 2 (08:24):
Did he ask your daughter first? Or did he did
I was gonna say, because he hold on, let me
talk to my daughter.
Speaker 3 (08:32):
Yes, well, contrary is a popular belief.
Speaker 4 (08:34):
I am a traditional woman in that way that he
flew to my father and asked him for my hand,
asked my mother, and he.
Speaker 3 (08:42):
Asked my daughter wow before asking me. I love it.
And I'm like checking with all my people, everybody, all right,
then you.
Speaker 1 (08:50):
Are all right?
Speaker 2 (08:51):
I love it.
Speaker 1 (08:52):
Now. Now do we have any other little bosmus that
we should that we need to be right right right?
Speaker 4 (09:00):
No, not not now, but we are interested. And so
I have been on a fertility journey for the last
six or seven months.
Speaker 3 (09:11):
It's been really tough, you know, because I'm forty eight,
I'm almost forty nine. You look good, Thank you.
Speaker 4 (09:18):
Jesus, thank you, everybody look And I mean, I don't
know if you know you've you've ever experienced it, but
it's like going through the hormonal journey, you know, taking
the medication, taking the injections, like getting the checkops, getting
the eggs extracted.
Speaker 3 (09:34):
It is such a difficult process on your body. I mean,
it's like not just the gaining weight and the bloating,
but it's like the emotional rollercoaster. And I'm trying to
do a million thanks and no you know.
Speaker 5 (09:44):
What I mean. So much going on on top of
all your other businesses.
Speaker 4 (09:47):
You yes, and so it's like this and it is
a dream because unfortunately when I was pregnant. I've been
pregnant twice, and the first time I was pregnant, I
developed preclamsya early and unfortunately my daughter didn't survive her birth.
I also was had preclamsya with Layelle's pregnancy, and it
(10:10):
was just traumatic, you know. Both experiences were terrible, you know,
and thank god that Layelle survived and she's such a
wonderful person and she gives me hope for the future.
But I have to say that for the last fifteen years,
I was like, oh, I'm not going back there. I'm
not going to try that again, you know. And it
wasn't until I met Kiely and he doesn't have any
(10:31):
kids that he was like, you know, should we try?
Speaker 3 (10:35):
And I was like, ooh, I don't know.
Speaker 4 (10:37):
That's I don't know if I can do it. And
he was like, well, maybe we need to get a
second and third and fourth opinion. And we found this
amazing doctor, this black woman who deals in fertility.
Speaker 3 (10:49):
And she was like, yeah, we can do it, we should,
we should try. I was like, Okay, this is the.
Speaker 4 (10:55):
Last shot because girl's about to close up shop up here,
So let's do it.
Speaker 3 (11:00):
Let's try and see what happens.
Speaker 2 (11:01):
For people that don't know, how did you meet Keiley?
How did y'all?
Speaker 3 (11:04):
Oh, so this is a crazy story. How much time
do we have? Let me let it breathe.
Speaker 4 (11:12):
So, as I said, I choose love, but it's been
difficult because I also don't want to bring any just
random old people into my life, especially with my daughter.
And I was in a relationship that I thought was
going to be you know, it was like finally after
like twelve years, like oh my gosh, this is going
to be it, and unfortunately ended terribly.
Speaker 3 (11:34):
You know, he stepped out.
Speaker 4 (11:35):
There was a lot of betrayal, a lot of broken
heart going on, and I was in the middle of
trying to gather the pieces of my heart and also
try to figure out what I was going to do
next with my career because I had retired from corporate life,
published my.
Speaker 3 (11:48):
Book, and then I was like in this down period.
Speaker 4 (11:50):
So it's like I had a broken heart and I
couldn't figure out what to do with my career, and
I decided I want to start my own business, you know,
in hair and beauty, and so I I just poured
my whole self into it.
Speaker 3 (12:02):
And I knew that I wanted to call the business Eve,
after my first daughter, and also after the fath that
of course, even the Bible and even science is the
first woman.
Speaker 4 (12:12):
And she's from Africa, so come on, you know what
I mean. So I was like, okay, that's gonna be
the one. And as a marketer, I'm always looking for inspiration,
you know, in visuals and stories, and I did a
lot of research about Eve, and I was looking for
pictures of a black Eve comet find none, you.
Speaker 3 (12:28):
Know, they were all pale and red headed. Can't we
tell you? Is the only other one?
Speaker 2 (12:35):
Okay?
Speaker 3 (12:35):
The only one?
Speaker 4 (12:37):
And I found through the work, I found this artist,
Harmonia Rosales, who's a black Cuban woman. She came she's
come to fame because she has taken like the old
master's work, like da Vinci and Michelangelo and recreated them
using black or Rishia's from West Africa. So basically it's like,
(13:01):
you know, there's a famous painting called the Birth of
Venus and she redid it and she put a black
oshun in the place of Venus, because that's where they
got it from. You know. It was like all of
those Greek and Roman gods and goddesses came from the Risius.
And so I found her work because she has a
new project coming.
Speaker 3 (13:21):
And I was like, oh my God, I gotta go
see it.
Speaker 4 (13:23):
So I flew to Atlanta where she was having an
exhibition at Spelman and made friends and I was like, yo,
I want to be a collector of your work. Like
I was so in love with it, and I'll cut
right to the end. I a few months later, I
went to her home for a private showing and Miss
Tina's up in there, you know, everybody's at Lebron. Everybody's
in there, you know, trying to collect her work. And
(13:45):
her husband pulls me aside and he's like, hey, you know,
Harma's been working on this piece. She thinks it's yours.
By the way, her wit list is like two years long.
So I was like, oh, shoot, let me. So she
takes me to the Baptist studio. She unveils it and
it's a painting of Eve in the center of the painting,
and I like, I just broke down to tears because
I was like, Yo, this has got to be a sign.
And so we're talking, we become much more friendly. Her
(14:10):
husband says, hey, look like, you know this is kind
of inappropriate, but you know, what's up with your love life?
Like you're such a dope woman like this and that.
I was like, I want to talk about I don't
have I don't want to go there. And he was like,
look like I know somebody who's interested in you because
they saw a picture of you from the showing that
we did in Atlanta.
Speaker 3 (14:29):
And I was like, oh, who's that. He's like, oh,
it's my uncle.
Speaker 4 (14:32):
I was like, now do I look like I did uncle?
Because this man is grown. I was like, oh, it's
given uncle here.
Speaker 3 (14:43):
And it was funny because I was sitting.
Speaker 4 (14:45):
I was sitting with my friend Ayushahines, who's an actress,
and she was like, girl, you probably want.
Speaker 3 (14:50):
To see the uncle. First. I was like, I want
he an uncle, But then he went to his Instagram.
Speaker 4 (14:57):
And I was like, oh, because we're black and the
thing is our families sometimes uncles are like two years older.
Speaker 3 (15:04):
You know what I'm saying.
Speaker 4 (15:06):
Uncle was the right age and looked good and it
was killy, and so he introduced us and the rest
of sister. That was the first date, the first day great,
oh my gosh, the first date. He lives in San
Diego and I live in Los Angeles. Well, girl, let
me tell you, because the first and second date were fantastic,
and then he asked me on on the third date
(15:27):
and I was like, oh, you know, I'm gonna be
in Ghana for December and Christmas. I'm like gone for
like a month. And he was like, all right, then.
Speaker 3 (15:34):
I'll come to Ghana, girl, and the man. Yeah, and
he flew to Ghana and we had our third date
on New Year's Eve and I would propose right there,
right there we go. Yeah, So he's wonderful. That's wonderful.
Speaker 5 (15:48):
Yes, but thank you.
Speaker 3 (15:49):
Happy.
Speaker 5 (15:50):
Well, you talked about the kind of talked about it
for me, because if if you wanted to, he would.
Speaker 2 (16:05):
That's right, right, that's right. Okay.
Speaker 1 (16:10):
So your new show on Brand with Jimmy Fallon on NBC,
because I know you were filming for that show while
Kili was getting the whole surprise engagement together, so it
all kind of ties into where you are now wise too.
Speaker 4 (16:22):
Oh my gosh, it's such an amazing thing, right, yeah,
because the thing is you know, over the course of
my career. And it's weird because of course, like you
look at my resume and people are like, oh my god,
this amazing resume. You worked at Pepsi and Apple and
Netflix and Uber like all these places. But when I
tell you that the moves from place to place, people
(16:43):
were not supportive.
Speaker 3 (16:44):
You know, they'd be like, why would you leave this
job to go over here?
Speaker 4 (16:47):
Like when I joined Uber as a chief brand officer.
I was the head of global marketing for Apple Music
and launched it right. People were like, why would you
leave Apple and go to Uber because at the time
it was famed and it was like, you know, headed south.
And I was like, look, this is where like my
intuition is calling me, but that's where I got to go,
and I don't care what your opinions are.
Speaker 3 (17:09):
I did that over and over and over again.
Speaker 4 (17:11):
And when I joined The Housewives, people were like, yo,
you're going to destroy your reputation, like you you know,
you're in the Hall of fame, Like why would you go.
Speaker 2 (17:22):
Fight women?
Speaker 3 (17:23):
And I was like no, but do I have to
do that?
Speaker 4 (17:25):
I don't feel like that's what I need to do,
Like why can't we showcase a different type of woman
on this show. And it was in the first episode
of The Housewives where they were, you know, basically going
over my career and my resume, and Jimmy's wife was
watching the show, and unbeknownst to me or anybody else,
(17:48):
Jimmy had had been trying to sell this show to
NBC for two years and it's a marketing reality competition show,
kind of like Apprentice or Project Runway, et cetera. And
when he was pitching, they told him that he needed
somebody to legitimize the show, and so he met with
(18:08):
a bunch of cmos.
Speaker 3 (18:09):
Nobody was really clicking until his wife was like, Yo,
this woman bows right here. She's on Housewives.
Speaker 4 (18:16):
And he was like, oh, I don't know if I
was looking related for that kind of woman, you know,
that kind of person. But he watched the season he
was like, you're great, and so he called me. We
had a meeting and it just felt like the perfect
culmination of everything. You know, It's like, I have twenty
five years of corporate experience in marketing. I know how
(18:38):
to manage the brands, like I know what a pitch
looks like. And even in the episodes that were filming.
There was an example of Southwest, which was one of
the clients on the show, where the assignment was to
wrap a plane. And what's crazy is that fourteen years
ago when I or twelve years ago when I joined
(19:01):
Beats and was running Beats Music, the way to get
you know, a lot of people to hear it was
to put it into airplanes, right, and no one would
do it except for Southwest, And then in my marketing
with them, I was like, you know what, in order
for people to see it, I.
Speaker 3 (19:17):
Want to wrap the plane. I put headphones on all
the planes.
Speaker 4 (19:21):
And so we're standing there and they're giving the assignment
to these contestants, like okay, you got to wrap the
plane a Southwest plane and talk about more leg room.
Speaker 3 (19:29):
And I was like, oh, I did that a twelve
years ago, you know what I mean.
Speaker 4 (19:32):
And so for me, it's been an incredible just it
feels like divine alignment. You know that I've done the business,
done the work, I'm on TV. I understand how to
be fast and.
Speaker 3 (19:46):
What it takes to be in front of the camera,
and so this was just a perfect marriage of all
those things.
Speaker 1 (19:51):
I love it so all right, So I want to
talk about the show, because I do know some questions
about the agency, but tying real housewives into the show,
I don't. People we're surprised, not surprised because y'all have
talked about kind of mending. But when we saw Kyle
post your billboards, oh yeah, she's yeah, excited to be
happy for you. Yeah, so in real life, like once
you guys do things like the reunions and the show
(20:13):
is over, and then because it seems like y'all are
up and down, what's your relationship with her in real
life when these things happened, Because then she's posting the
billboard right right, right?
Speaker 5 (20:21):
Okay, so cool again.
Speaker 3 (20:22):
Let me tell you something. These feelings are all real.
Speaker 4 (20:25):
That's the one thing I didn't know going into the
show was that if you are, you know, not feeling somebody,
you're not feeling them.
Speaker 3 (20:32):
For real, you know what I mean.
Speaker 4 (20:34):
And I think the other thing that confuses people about
these shows, and I didn't know that when I went in,
is how much time, how much intense time you're spending
with them.
Speaker 3 (20:42):
You know, it's like we filmed for three and a
half months.
Speaker 4 (20:45):
You're spending eight hours day, six days a week with
these people, and it's not like you go in and
you're like, oh, what's the weather?
Speaker 3 (20:50):
Like, No, you're like, what's happening with your divorce? You
know what I mean?
Speaker 4 (20:53):
And you're talking deeply about these things, and so of course,
like your emotions get caught up in it, and you
to know people so much better than you.
Speaker 3 (21:01):
Would in your regular life.
Speaker 4 (21:02):
I mean at that time, it's like, look, I talked
to my I have three sisters, and I was selling
them less than I was talking to these women every day.
And so last year Kyle and I had a tough
time because I just felt like she should be more
open and honest about her life. I was like, hey, look,
we're all sharing, you know, like I'm going through a
lot and I'm sharing, you know, why did't you share
(21:23):
what's going on with you? And the thing is that
like if we are meant to get to know each
other or meant to be friends, like if you're gonna
keep it light with me, then I'm keeping a.
Speaker 3 (21:30):
Light with you, right, you know what I'm saying, Like
why am I going to tell you all my business?
Speaker 4 (21:33):
And you don't want to tell me anything? And she
felt a way about it because I said she was cold,
you know, but that was the truth.
Speaker 3 (21:39):
That was the experience I was having.
Speaker 4 (21:41):
But in this current time, we've crossed that bridge, you know,
and I think maybe to you know, give her some grace,
it is that she also is going through a hard
time and she wasn't necessarily open to being like, oh,
here's a new girl, let me just tell her everything.
Speaker 3 (21:57):
And not everybody's the same, you know. Drek was very
open with like all of her drama.
Speaker 4 (22:02):
And so, yeah, we became closer, and I was in
as close to Kyle, but we're in a much better
place now. And so the joy that she feels about
my success in this show with Fallin is real.
Speaker 3 (22:13):
Now.
Speaker 1 (22:13):
On the show, you're basically like tag teaming with Fallon,
but he's the boss of the agency and you are
the chief marketing officer, right yeah, So I mean you
explain how you got there, but how real are like
the campaign? So I've only watched some of the first episodes,
and I know they're really dealing with the brand you
guys are.
Speaker 5 (22:29):
Working with Dunkin Donuts in the first episode. Are they
really taking these strategies and actually applying them or is
it just for the show.
Speaker 3 (22:35):
Yes, And That's the hard thing is that they're spending
millions of dollars.
Speaker 4 (22:39):
So after I leave here today, I'm going over the
Dunkin Donuts because the episode that just aired was about,
you know, essentially recreating what the like a deal would be.
Speaker 3 (22:53):
Right you walk into dunk Donuts, you want a breakfast deal?
What is going to look like? And it is in
the store right now, you know.
Speaker 4 (22:59):
And Dunk like spend millions of dollars on this campaign,
and every single brand that comes uh does that.
Speaker 3 (23:06):
And so these are real briefs.
Speaker 4 (23:07):
They have real business issues that need to be solved,
and so you know, it's like they're they're trusting us
as much as we are putting faith into what these
creatives can do.
Speaker 2 (23:19):
It was so so wild, Like you said that last night,
I get at night when I have six kids, right
so at night, when the kids are sleeping, I just
have random thoughts kind of like like you do sometimes.
And my random thought last night was like, look, if
I was trying to get in the marketing industry, in
the commercial industry, I was like, what I would do
is I would shoot commercials for every brand I could
possibly but I would and I would like, listen because
(23:42):
I'm watching the Yankee game. I would like I would
do a commercial Yankees to get more people in the seats,
and I would just post it. I said, I would
do every brand. One brand's gonna hit me, one brand
hit me. And I'm thinking about, so, why don't why
don't some of these kids that are getting out of college,
why don't they do the rill of marketing like that what.
Speaker 3 (23:58):
You do, what you do with you know, that's true.
Speaker 4 (24:01):
And you know what's so crazy about that is that
regardless of the company I've worked for, I've always been
pitched like and when people know that I work there, right,
because I've been a public figure in the business world
for some time, and so if they know, it's like, oh,
I'm the chief marketing officer of Netflix. You know how
many films and TV shows I've been pitched over the.
Speaker 3 (24:19):
Years, A lot? You know.
Speaker 4 (24:20):
When I was at Apple, people like, oh, you know,
I got a new idea for some technology, I got
a new app that I want that I want to
pitch you you know. Or at Pepsi people would be like, Oh,
I have a new drink flavor, not Meg Pepsi.
Speaker 3 (24:32):
No that discussion, you know what I mean? Like everybody
has ideas, and so you're absolutely right.
Speaker 4 (24:37):
I don't know why people don't take it upon themselves
to be like, you know what, let me, let me
try something, let me like put some creative out there.
And this is what now the show is doing, is
that these folks aren't like they're not practiced industry leaders.
You know, there's a swim instructor in there, there's a
real estate agent in there.
Speaker 2 (24:55):
Because you can get it, not like before you need
the camera and you needed a camera and had to
know you can do everything on your phone. And like
you said, if I'm looking for a business, I'm like,
if I do twenty commercials, hopefully if they're good, one
of those twenty people.
Speaker 4 (25:11):
Yes, exactly, And I think that's the opportunity right now,
and I'm actually hoping that that's what happens. Like people
will see this because the only challenge with like up
and doing something.
Speaker 3 (25:21):
Is that if you don't know what the brief is,
you don't know what the business's.
Speaker 4 (25:24):
Strategy is or what they're they're trying to accomplish, you're
gonna miss the mark.
Speaker 3 (25:29):
Even if you have a great creative idea.
Speaker 4 (25:31):
But in this case, it's like we're actually telling you
this is what Duncan Donut's trying to do, This what
Southwest is trying to do, This is what Kitchen Ad
is trying to do. And so I'm like, every week
you should be like doing your own pitch and posting
it and engaging and tagging everybody in it and being like, hey,
kitchen Ad, I got a better idea than these ten
people that are on the screen, you know what I mean, Because.
Speaker 3 (25:51):
Now you heard the strategy, you might as well like
try and hit it.
Speaker 4 (25:54):
So for me, it's like this is a real opportunity
for new people to get into the industry, into the
idea of marketing.
Speaker 1 (26:01):
Going back to what you said when you said you
were you were at Netflix and people were trying to
pitch films, or you were at you know, Pepsi. Somebody
had a different flavor they wanted to pitch you every
single time. What was the process to that? Like, yeah,
what was it just no, or you gotta email somebody
or whatever.
Speaker 3 (26:17):
Yeah, What's the hard.
Speaker 4 (26:18):
Part is that before it was almost impossible, you know,
it was impossible for me to get into the building,
you know what I mean that, Like, I mean I
crawled through the window in order to get into those rooms,
and it wasn't like, you know, anybody opened the front
door for me, right, And so it's like, yeah, sometimes
you you know, I would see a great idea or
hear a great idea, and I'd be like, all right here,
(26:39):
call me, you know, or email me. Most of the
time the ideas weren't great because yeah, they didn't know
the strategy, and so it's impossible to then have the idea.
Speaker 3 (26:48):
But it's it's interesting.
Speaker 4 (26:50):
There have been a number of times where I remember
at PepsiCo, there was a janitor who would often be like, hey, life,
you know, ideas, you know, and he eventually is the
one who created flaming hot Cheetos.
Speaker 2 (27:07):
Or did I see a doc? You know what I mean.
Speaker 4 (27:13):
It's like, so the ideas really can't come from Itford,
but you kind of have to have some insight into
what's happening on the business in order to make happen. Now,
the good thing about this current time is that most
brands aren't keeping their strategy behind closed doors. If you
go on their Instagram, you're probably gonna figure out their
strategy real quick. Yeah, you just see who are they targeting,
(27:34):
what is the message that they have. What's the tagline?
I mean, it's it's almost easy. So to Envy's point,
it's like you should have the gumption, you know, to
try it, Like that's the way grates are made.
Speaker 3 (27:45):
It's like you try and if you don't succeed, where
they say, try and try again.
Speaker 2 (27:50):
Do you think AI is hurting a lot of the
jobs that require thinking right? Because I can see somebody saying, yeah,
Bo's is good, but she's gonna cost us too much
money dunkin Donuts marketing? What were Bose doing? And it's
gonna come up with something that they've seen you do
before and they based it off things. So do you
think that hurts the industry because a lot of people
(28:12):
they live and die by AI. I mean got AI artists,
You got so many, right, I know.
Speaker 4 (28:17):
Here's the interesting thing about AI. First of all, I'm
not afraid of AI. You know, I've worked in tech
for a decade and all of the companies that were
always pushing the limits. I mean, look, I was at
the cusp when we started doing personalization and algorithms, so
you know what I mean, It's like it was scary
for people.
Speaker 3 (28:33):
They're like, why do you know so much information about me.
Speaker 4 (28:34):
I'm like, because you'll be mad at me if I
give you Metallica when you're looking for Snoop Dogg.
Speaker 1 (28:38):
You know what.
Speaker 4 (28:39):
But whatever, Now everybody's used to it, so it's okay.
It's the same thing with AI. It's like, look, we
use it constantly. Anyway it's been used. Now it's like
in the hands of consumers, and so it feels a
little scary or it feels like, oh my gosh, it's
gonna take this job or that job. But honestly, it's
been in existence for some time. And on top of that,
you got to remember that AI uses information that already exists.
(29:02):
It doesn't create things that don't exist in the world.
And so that's where I feel like humanity is at
its best. Like we are the dreamers, we're the imaginers.
We're the ones who are thinking about what could be
the possibilities. AI doesn't have that option, and so it's
pulling from data that already exists and then putting it
together and then sort of guessing and estimating what could happen.
(29:24):
You know, there's this idea of like a hallucinating AI
right or chat GPT where it's like it makes up
something because there's no space, you know, and it's usually
not accurate. And now I'm not saying that AI is
not going to get better. It certainly will, and perhaps
at some point it's going to do a good job
of predicting. But I still think that from a creative standpoint,
(29:45):
there are nuances that are going to be hard to
solve in tech that humans can do.
Speaker 2 (29:51):
The only problem with AI, the biggest problem I have
with AI is a lot of people don't fact check right.
They think AI is right, And I can't And I
can't hate on this too much because I think I
would do it too. When I'm in college and you
have to write a paper, right, you had to research, Right,
you have to go to the library, or you have
to look it up, you have to google. You had
to find out what the information is.
Speaker 3 (30:13):
Yes, think about it like this.
Speaker 2 (30:14):
You have your daughter here, right, she could just say
I have to write a paper on this that it's
gonna give you having ten pages, Yes, as a smart student,
all you got to do is go through the ten
pages and change pretty much it's done.
Speaker 3 (30:28):
But how does that help you?
Speaker 2 (30:29):
It doesn't because you're not necessarily learning the subject you're
not learning, you're just printing, and you getting an A
on a paper? Does that help you in the long run.
Speaker 4 (30:37):
See, now here's where I have a controversial point of view.
I actually do think it's it's good because it is like,
and this is why I disagree when people say that
they don't want to give their kids iPads or have
them on the computer or this and that, because I'm like,
but then you are depriving them of understanding how to
cope in the world.
Speaker 3 (30:54):
That does that, you know.
Speaker 4 (30:55):
So the point is that AI, Chat, GPT, all these
programs are here to stay. And so I would prefer
that my daughter understand how to utilize chat, GPT, AI
and all these other programs and get the right answer
because you're only going to get the right answer if
you put in the right questions.
Speaker 3 (31:12):
And so she doesn't have that practice, in ten years,
she will be lost.
Speaker 4 (31:16):
Because everyone else out here would have perfected how to
get the right answer out.
Speaker 3 (31:20):
Of AI and she won't know.
Speaker 2 (31:21):
I would have been in college.
Speaker 4 (31:28):
Yes, But now that's a challenge for professors, right and
teachers it's like, Okay, how are you going to modify
the way that you teach so that you can make
sure that your students are retaining information and knowing how
to utilize these subjects. Because look now I'm gonna I
already told you. I'm forty eight years old. When I
got to college, we didn't have a computer lab. Okay,
(31:49):
there was no there was no such thing a college.
You go.
Speaker 2 (31:53):
Look, we were in college around the same time computer
that was.
Speaker 3 (31:58):
No computer lab.
Speaker 4 (31:59):
I was there when the computer lab opened and you
had to sign up on the sheet, you know what
I mean.
Speaker 3 (32:10):
No, Look, it didn't exist. It did not exist, and
so you have to go to library with the encyclopedias.
Yet to hell, do you know what I'm saying? It
was terrible.
Speaker 1 (32:21):
But even on that, from that standpoint, right, you don't
want you don't think it's important for kids to know
that part of it.
Speaker 5 (32:28):
To your found it's like what if no, because.
Speaker 3 (32:32):
You think about it because.
Speaker 1 (32:35):
All technology technology, we know with one it's glitches.
Speaker 3 (32:40):
Yes, it's shut down.
Speaker 2 (32:42):
They can be taken away.
Speaker 3 (32:44):
I know it's here to stay.
Speaker 5 (32:45):
But like say, if it's it's.
Speaker 1 (32:46):
A glitch or something or something don't go right stuff,
then stuff definitely can go wrong. We would need to
be able to know how to go and search for
stuff in books or whatever.
Speaker 2 (32:56):
You know.
Speaker 3 (32:57):
You know, but I believe, I believe in humanity.
Speaker 4 (32:59):
I'm like, if something happened and all technology failed, I
think we would find our way back. You know.
Speaker 3 (33:05):
However, I do believe that tech is here to stay.
Speaker 4 (33:08):
So my example with like going to the library and
looking through the encyclopedia is that once Google was at
our fingertips and search engines ride our fingertips. When was
the last time you looked in encyclopedia? You know, you
need to understand how to search for the right thing
and get the right answer and discern what is truth
from fiction. Now that's the skill you need today. You
(33:28):
don't need to understand how to like find lamas in
the excited encyclopedia. You know, I need to know that
a lama does not look like a now paka, you know,
when I search for it on Google, and if I
see a picture of the two, I can discern which
one is which. And that is the trick that we
need to instill in our children and in educators and
everybody else.
Speaker 3 (33:48):
Is that, like, we've got to teach the new skills.
We can't just depend on what happened fifteen years ago.
Speaker 2 (33:53):
You could take a picture of animal right now, put
in chagy. What is this exactly?
Speaker 3 (33:58):
That's crazy?
Speaker 2 (33:59):
Fact great? Tell me?
Speaker 3 (34:02):
And also, what is this bump on my toe? Tell
me what that is?
Speaker 2 (34:05):
That's what it is? Dangerous? You got a bump on
your toe?
Speaker 4 (34:08):
You think it's cancer and you should take your ass
as a doctor, you know what I'm saying.
Speaker 3 (34:15):
Abnormal and you died yesterday.
Speaker 2 (34:20):
You didn't know, then that's your fault.
Speaker 5 (34:22):
You know what I mean.
Speaker 1 (34:24):
There's a woman on the show speaking of age and
different like just eras knowing no because look, there's a
woman on the show, and one of the things that
stuck out from me for me with her was she says,
I can't believe I'm here and I'm doing this at
fifty Ye are marketing agencies hiring younger because they expect
you to know all the stuff y'all just talked about.
Speaker 5 (34:43):
Is that so people are getting aged out of hiring?
Speaker 3 (34:46):
For sure?
Speaker 5 (34:47):
For sure?
Speaker 4 (34:48):
Because the thing is that marketing and a lot of
creative industries are young people's game, you know, because I
think the challenge with being older and more mature is
that you've lived life and so you censor yourself, you know,
you'll be like, oh, this idea is not good because
I tried it twelve twelve years ago and it didn't work,
or like, oh I saw this other person do it.
(35:10):
You know, you ever met like a seventeen year old
with an idea. Yeah, lookin it's the best thing to
ever happened. And it probably is, you know, because they
have gumption and they have imagination and they are fearless
because they haven't seen it fail. But us, you'll be like, oh,
try and do this new thing. I'm like, ah, that's
not gonna work because syz thing. It's not gonna work
(35:31):
because we already tried it. Meanwhile, the seventeen year old
is like, I'm gonna try it.
Speaker 3 (35:35):
I don't know any different.
Speaker 4 (35:36):
And so yeah, I think the creative feels and for sure,
marketing and advertising is geared towards younger people, but you
do need the maturity of time to be able to
have discipline, you know, and be like, Okay, look, here's
a business problem. We got to focus on that. And
so that's why I feel like it kind of balances
itself out because you need more mature people who have
(35:59):
time on the books to be able to drive the
business any young people who are fearless to come up
with the ideas.
Speaker 5 (36:06):
Were you at all nervous?
Speaker 1 (36:07):
I know you guys talk about marketing and numbers and
stuff on your show, but were you at all nervous
when all of the Kimmel stuff was happening. Oh yeah,
because I know you guys bring some of those structual
holes onto your show. Ye're like, dang, I just got
this jump.
Speaker 4 (36:17):
Yeah yeah, no, of course, I mean I think we
should all be worried about everything.
Speaker 3 (36:21):
Yeah, you know what I mean. I'm like, yeah, for sure.
Speaker 4 (36:23):
When it's like Colbert got fired and then Kimmel got suspended,
I'm like, looking at fam, I'm.
Speaker 3 (36:29):
Like, hey, you know what I mean, what you do?
What you talking about?
Speaker 4 (36:33):
And the thing that I respect about him so much
is that he definitely wasn't trying to censor himself.
Speaker 3 (36:38):
He's like, Hey, this is what I do. This is
all I know.
Speaker 4 (36:41):
I've got to keep going. And I respect that because
for me, it's like, look, I've been in playing rooms
where it would be easier not to be black, it'd
be easier not to bring my perspective that is so
unique to everybody.
Speaker 3 (36:53):
Else's in the room.
Speaker 4 (36:54):
But you do it anyway, even though you know somebody's
going to be like, ah, you said the wrong thing
and you should be fired, you know what I mean
threats I've had around that, and that had nothing to
do with the president, you know. And so I feel
like at this moment in time, there is so much
to be concerned about, and I wish that more people
were anxious about that and saying like, well, how do
we make sure that we protect all of these areas
(37:17):
that we've created so that we can actually continue to
be creative, to be funny, to be a little outlandish,
you know, without having to censor.
Speaker 1 (37:26):
I feel you I got one last Housewives question. Okay,
take a left turn. But I just thought about this Garsel.
I'm following you guys after she left. Oh gosh, yeah,
so she really didn't follow y'all. That wasn't like a
fan theory.
Speaker 3 (37:37):
No, why you know, that's a really hard question. I
wish I knew. I really do.
Speaker 4 (37:42):
Like it's not even like me being politically correct, like
I wish I knew. When I went on Watch What
Happens Live with Andy right after she decided to resigne,
and you know, he asked me how I felt about
and I was like, man, I just I wish he
didn't because I would like to actually work out whatever
the challenges were that she was having on the show
(38:04):
or with me personally, right, And it just you just
don't have that option. And so it's a lot like
having a breakup where you don't get access to the
person anymore and you kind of have to have closure
on your own.
Speaker 3 (38:17):
And a lot of times people are like, oh, they're
not over.
Speaker 4 (38:20):
The thing because they didn't get their closure, But I'm like,
you could close that door yourself too, So if that's
what she needed to do, then good for her. I mean,
I still follow her, I'm still interested in what she's doing.
Speaker 3 (38:30):
I'm still cheering, but.
Speaker 5 (38:33):
Try to reach out to her and talk to her. Yeah, yeah,
yeah I did nothing.
Speaker 3 (38:37):
No no, no, she responded. But it wasn't It wasn't like, oh,
let's go, you know what I mean? Yeah, no, no.
Speaker 4 (38:42):
I was just like, hey, look like I wish you
the very best, you know, and I want you to succeed,
and I wish this would have worked out.
Speaker 3 (38:49):
And she said thank you, bos and that you know,
that's it. So it's amicable. Yeah, I do have a question.
Speaker 2 (38:54):
Now you're engaged. Yes, how much you think y'all gonna
spend on the wedding?
Speaker 4 (38:57):
Oh god, A lot of money, a lot, because I
want two weddings. Well, we want two weddings. I'm sorry, okay, yes,
well we want one. We both want one in l A.
(39:18):
I really want one in Ghana. So we're gonna do both.
And it's gonna cost a lot of money.
Speaker 3 (39:24):
I mean, who paid for that? Well, we both do.
Speaker 5 (39:29):
This.
Speaker 3 (39:29):
Man said that you got the wedding. I took.
Speaker 1 (39:31):
I flew for the third day.
Speaker 2 (39:34):
You got the wedding the same to go get.
Speaker 5 (39:36):
The ring, get the ring and move by.
Speaker 3 (39:38):
I mean, you know he knows who he's married.
Speaker 4 (39:40):
Yes, there's no surprises, there's no surprises, like we're gonna
do it big.
Speaker 3 (39:47):
Yeah, I want everybody there, Jesus Christ, if you.
Speaker 5 (39:50):
Just got engaged. And he about to oh.
Speaker 4 (39:52):
That's the thing, Yes, you're gonna have to pay for
in Greece, and my god, yeah, so yeah, you're gonna
have to pay for that.
Speaker 1 (40:00):
You see, he doesn't look because he's already counting the spots.
There's a lot of money, and and his daughter and
heard want to get married at the same castle that
the cases was married.
Speaker 2 (40:11):
I got married twenty four years ago.
Speaker 3 (40:15):
I got to do. Yes, there's a lot of money.
Speaker 2 (40:19):
It's like, yeah, that's just I still got to do.
Speaker 3 (40:22):
Yeah, yeah, yeah, renovated exactly. We need a hunter of racks.
You know what I'm saying.
Speaker 2 (40:29):
Racks.
Speaker 4 (40:33):
Yes, that's the that's the starting price of just you
know what I'm saying. Yeah, I'm just getting the things.
Speaker 2 (40:38):
Was like, we give you I'm gonna do damns.
Speaker 3 (40:44):
Yeah, no, I don't.
Speaker 4 (40:45):
I don't mind spending, you know. I just feel like
these moments are they are so special? You knowing so hard, yes, yes,
and been through so much.
Speaker 3 (40:54):
I'm like, I want to celebrate. I want everybody to
be there. I want to have a great time, and
I'm gonna spend the money to do it.
Speaker 2 (41:00):
Yes, if you extra workers on the weekend, I can help.
I need the money. Same if you have a dog
up the door, you know. Love wedding.
Speaker 1 (41:10):
I'm gonna do the contradey you know, I mean you
might need a host of the reception just to do
the comedy.
Speaker 4 (41:27):
See, this is what I'm talking about. You know, Black people,
we need to we need to work invoices.
Speaker 2 (41:33):
I'm just talking would work here, definitely, no favorite.
Speaker 3 (41:38):
You know I love that. I love it because I
do believe in paying for your friends businesses. You know
what I mean. Support your friends.
Speaker 5 (41:44):
I loved and support.
Speaker 2 (41:48):
One hundred thousand and now.
Speaker 5 (41:51):
That right.
Speaker 2 (41:52):
We appreciate you for doing. Thank you, Sure you check
out on brand with Jimmy Fallon is out right now
on these see and thank you so much at the
Breakfast Club. Good morning, Thank you y'all.
Speaker 3 (42:04):
I love you so much.
Speaker 4 (42:05):
Hold up every day I wake up, wake your ass
up the Breakfast Club finish for y'all.
Speaker 5 (42:11):
Done,