The Breakfast Club Sits Down With Pastor Jamal Bryant To Discuss 40-Day Fast Against Target, Black America's Success, Politics. Listen For More!
YouTube: https://www.youtube.com/@BreakfastClubPower1051FM
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Wake that ass up in the morning. The Breakfast Club.
Speaker 2 (00:05):
Morning everybody, It's the DJ Envy Jess Hilarious, Charlamagne the guy.
We are the breakfast Club. Law on the Rosa is here.
We got a special guest in the building. Yes, indeed
have passed, Jamaal Bryant.
Speaker 1 (00:15):
Welcome brother, Thank you sir. Good to be with y'all.
Speaker 2 (00:17):
How are you feeling this morning, Bill?
Speaker 1 (00:18):
Great?
Speaker 3 (00:18):
Feeling good?
Speaker 1 (00:19):
You flew in this I flew in last night.
Speaker 3 (00:21):
Oh wow wow, get right after the service.
Speaker 4 (00:23):
Right after service. Yeah, I was too scared. I was
gonna be delayed. Delta got a whole lot going on
right now. So I came in last night. Better safe
than sorry.
Speaker 5 (00:32):
You know you you one of the people who you
You actually use social media to spread the word and
spread what you're doing in a a in a great way.
Speaker 3 (00:40):
When did you realize that you had to start doing it?
Speaker 4 (00:43):
I think, uh, culture made it. The culture changes every
four years. Church culture changes every twenty so the average
church is fifteen years behind schedule. So to reach a
younger demographic, I knew I had to hear that most
churches Charlemagne broadcasts on Facebook.
Speaker 1 (01:01):
Most young people are on.
Speaker 4 (01:02):
TikTok, So it's a great disconnect. So social media really
is that bridge to make the church relevant to a
generation as disconnected and.
Speaker 3 (01:11):
Church called you said, church cold changes every twenty years.
Speaker 4 (01:13):
Yes, that look like I don't well by virtue of
the fact that we're always running behind. So the average
Black church wouldn't even know what AI is. You have
to think most churches didn't even stream to the pandemic.
Three thousand, three forty five churches closed in the pandemic
(01:33):
simply because they didn't have online given they still passing
the plate in writing checks and don't know.
Speaker 1 (01:40):
How to download. So a lot of our churches have
got to really run up to speed.
Speaker 2 (01:43):
Wow, and how is that with the old congregation, the
older congregation and the younger congregation with the TikTok and
Facebook mesh.
Speaker 1 (01:50):
Right, It is really a changing of the guard. That
church is.
Speaker 4 (01:56):
What was our grandmother's church with funeral home fans and
fried chicken downstairs has shifted and the newer generation may
not come to a physical building.
Speaker 1 (02:06):
They may just stream.
Speaker 4 (02:08):
So those who are in the old church said, are
you ain't really doing it if you ain't in the
building when we do everything online. So to say that
you're not really connected to God because you're streaming and
not sitting on the pew is a disconnective of what
the culture is and where we're going.
Speaker 6 (02:23):
What's your I mean, I know you get you always
get people that love you or don't love you. They
probably used to this, But what's your model every day
when you're like, Okay, I'm gonna get up, I'm gonna
say something that people probably won't touch. What's that motivating factor?
Because sometimes I think pastor stereo away from stuff because
they don't want controversy, because they think controversy means that
God is not within the house anymore.
Speaker 4 (02:44):
Yeah, there's an incredible book called The Carriage to be Disliked.
There's a whole lot of people always live for other
people's affirmation. John Maxwell said, if you want to be
like sell ice cream, but if you add sprinkles, somebody
gonna be.
Speaker 1 (02:59):
Allergic to it.
Speaker 4 (03:00):
And so I think that the call to be great
and a call to make a difference is realizing that
you're going to go outside of the culture. When Doctor
King was killed, his popularity was at its lowest. But
now everybody got street signs and T shirts and a
lot of times people don't recognize your greatness until after
you make the impact. Maha Na Gandhi said, first they
(03:21):
laugh at you, then they try to kill you, then
they try to copy what you did. And so once
you find out how to be a frontiersman and to
make that difference, it'll really free you from other people's opinion.
Speaker 2 (03:33):
I wanted to ask one more back of the church question.
Is a physical church necessarily needed?
Speaker 3 (03:38):
Right?
Speaker 2 (03:38):
And the reason I asked that is you talk about
the amount of people at douch stream right. Yeah, it's
difficult to get out if you have a bunch of
kids and everything that's going on in this world, people
are scared. Is it physical church needed now?
Speaker 1 (03:49):
Absolutely? It is the power of unity.
Speaker 4 (03:53):
There was an article a couple of weeks ago how
social media has made this the loneliest Ageeople are connected
online but disconnected from people.
Speaker 1 (04:03):
So a lot of people are depressed.
Speaker 4 (04:05):
A lot of people have anxiety, a lot of people
have sleep disorder, a lot of people are confronting mental illness.
Speaker 1 (04:10):
But online everything is up and we stuck.
Speaker 4 (04:14):
But I think that that sense of community, that sense
of connectedness, is still.
Speaker 5 (04:18):
Necessary before we get into the target fast. I want
to talk about Jesse Waters from Fox News. Yes, Jesse
Water said you was racist, Yes, because you criticized black
people who went to the White House for the Black
History Month program.
Speaker 4 (04:31):
Right, what do you say to that that he clearly
doesn't know what racism is because I wasn't talking about
white people. I would talk about black people who having
an identity crisis, who were in their cheering for Black
History Months. Under an administration that wants to make it illegal,
no federal agency could honor Black History Months. So for
(04:53):
them to have a program was absolutely crazy. And all
the more, they raised up my picture Charlemagne after announcing
who was the new FBI director. Uh So for your
own people to do that to you, I was calling
them out. I don't know why he would call that racism,
as much as it was exposure.
Speaker 1 (05:14):
Black people don't have the capacity to be racist.
Speaker 3 (05:17):
I wonder why they did hold your picture up in the.
Speaker 1 (05:19):
Three of them.
Speaker 4 (05:20):
Charlamagne, you've been to the White House on the way, Yeah,
you've been to the White House never in your life,
never under nobody.
Speaker 3 (05:28):
No, oh wow, the vice president.
Speaker 4 (05:32):
Let's take the vice president house. You're not going in
the vice President's house with a picture or a sign
holding up no stick. You barely can get a backpack
in there. So for them to have three pictures of
me in the east wing is absolutely crazy. And I
don't know Jasmin Krackett is up there? How came Jefferson
is up there? Clypun is up there? Why put my
(05:54):
picture up? Uh?
Speaker 1 (05:55):
So I think it was a targeted attack.
Speaker 4 (05:58):
Uh.
Speaker 1 (05:58):
And so for them to assume I wasn't gonna say
anything was outlandish.
Speaker 3 (06:01):
You did call them the spools who sat by the
door though, yes, well that's a good thing.
Speaker 4 (06:05):
Yeah, yeah, in the context of the book was funny
and Charlamagne none of them negroes ready.
Speaker 1 (06:15):
So they didn't even know what I was talking about.
Speaker 4 (06:19):
Uh until I also called him as a runaway slave,
which is and they didn't even understand the context of
it because they're lost in their own misery of delusion.
Speaker 6 (06:28):
You also said you reminded them that you ain't never scared,
reminded them from the West side of Baltimore and told
them they got a problem.
Speaker 1 (06:34):
Pull up on you.
Speaker 6 (06:35):
Has anybody reached out to you to have that conversation
or whatever? That pull up you thought was?
Speaker 1 (06:39):
No, they made videos. They don't have none of that
in them.
Speaker 4 (06:43):
This was the society, this was the fraternity of Calton Banks.
None of them, none of them got that kind of
DNA in them. So they all went on and did
the social media posts.
Speaker 3 (06:55):
Uh.
Speaker 4 (06:55):
I don't even know if they knew what that meant.
They needed a hood interpreter, a hood whisperer to tell
them what it is that that meant. But they are
so lost that they have that access to the president
and didn't champion any of.
Speaker 1 (07:09):
The needs of their own community.
Speaker 4 (07:11):
So while they are celebrating Black History Month, they should
have said to them, Hey, if we're going to celebrate it,
we can't ban the books that record it. If we're
going to celebrate it, then we can't penalize the public
schools that want to teach it or fire the instructors
who are really ambassadors for it. For them to have
that access and that opportunity and not, in the words
(07:32):
of Bishop Jackson, maximize the moment with just a waste.
Speaker 3 (07:36):
You from Baltimore. How come you don't say church pew
listen from Baltimore?
Speaker 1 (07:43):
Yeah? Oh yeah, no, I'm local and global, so I
got out. You got period?
Speaker 4 (07:53):
Oh yeah, half and a half with wings period no,
I got it.
Speaker 1 (07:56):
All day long.
Speaker 4 (07:57):
I'm Baltimore through and through, but I spent time in
bolt In Atlanta, I went to more House, then I
went to a Duke for a grad school, and then
I went back to.
Speaker 1 (08:06):
Bolton, don't you?
Speaker 6 (08:07):
And what's your relationship like with the black pastors who
were also working President Trump? Because I know you called
them out before too, it was on their top. So
is there, like, is there a working relationship because I
think you do make points that people should listen to
and they're there.
Speaker 1 (08:21):
Yes, No, it's Nikki Giovanni's ego tripping.
Speaker 4 (08:25):
A lot of people miss what the assignment is because
they want the proximity of power without even really.
Speaker 1 (08:32):
Having the real access of it.
Speaker 4 (08:34):
And so it's got to go beyond what is the
photo app or a handshake to say, oh, I know
the president.
Speaker 1 (08:39):
But now that you know them, what are you going
to do about it?
Speaker 4 (08:43):
So I think that there is a common ground for
us to be able to meet, but you've got to
make sure that you don't sell your own people out
in the process.
Speaker 5 (08:50):
To your point, That's why I never wanted to go
to the white though, because it's just like for what like,
I'm not going just for a photo op if I'm
not presenting anything, or going with somebody who's presenting something.
Speaker 1 (08:58):
With the point, I'm with you on fifty yard line.
Speaker 4 (09:00):
But you represent too much people of influence who won't
have that access. So when it is that you go there,
this is an era Charlemagne where you would have more
influence than any head of any civil rights organization. More
people are listening to you. I don't want to call
the names of organizations than a lot of those organizations.
Speaker 1 (09:21):
Let's go a step further.
Speaker 4 (09:23):
We step outside of this room, go down, says and
ask people who was the head of this organization?
Speaker 1 (09:28):
Head of that? They have no idea.
Speaker 4 (09:30):
And so I think that you got to realize that
the shaping of influence is different than the microphone that
you would have entree to get into those spaces.
Speaker 3 (09:39):
Would you meet with Trump?
Speaker 1 (09:41):
I would meet with Trump, but I wouldn't go by myself.
Got you.
Speaker 4 (09:44):
I wouldn't go by myself. I'd have to take some
credible people with me. So one, hold me accountable so
we can all say what happened in that meeting, And
two to make sure y'all ain't gonna play me like
Zelenski ain't no way in the world you're gonna have
all them cameras rolling and then say you ought to
be grateful to be here, and how come you ain't
got a suit on? You got to have some level
(10:07):
of accountability in it. Would you pray before you go
in there? So I pray before I pray in there.
I'd have a biwe of my grandmother's Are you're in
my podcast?
Speaker 6 (10:16):
Oh?
Speaker 1 (10:16):
No, all of that, But there's no way I would
just go in there.
Speaker 3 (10:18):
Hey, let's ge should have handled it.
Speaker 1 (10:20):
I think he did it.
Speaker 4 (10:22):
What this administration has shown us is diplomacy is no
longer honored. That was an argument in the barbershop that
was not world leaders talking about the devastation of hundreds
of thousands of lives. So I give him high accommendation
that the argument should not be whether he had a
suit on, is what are you going to do about
(10:44):
innocent children being bombed? About seniors who are living out
in the street. And the question that he should have said,
why do y'all have suits on when your people are
fighting to get medicaid while y'all got suits on when
all of these students are getting ready to be rib
the scholarships from pel grants while y'all got suits on.
When the stock market is losing billions of dollars every day,
(11:07):
everybody should be an overalls. So he should have flipped it.
But I think he did it in as much decency
intact as it could.
Speaker 5 (11:14):
I want to ask you to as a pastor, what
makes you get involved in politics so much?
Speaker 3 (11:17):
Because I see people.
Speaker 5 (11:18):
I see a lot of pastores like to steer clear,
steer stay clear from that.
Speaker 3 (11:22):
Why do you like to get involved?
Speaker 4 (11:23):
Well, one a lot of staying clear now because they
don't know what this administration is going to do. This
administration has already said that they want to take away
five or one c threes. Uh, they want to look
at anybody who stands with Palestine as a terrorist organization.
Speaker 1 (11:41):
But I think that it's got to be.
Speaker 4 (11:43):
A revolution comes with inconvenience, Uh, to know that it
goes against the prick, and you got to stand on business.
Speaker 1 (11:51):
Uh.
Speaker 4 (11:51):
And to be a real profit is not you get
a car, you get a house, you get money. A
real profit biblically was to confront the king and say
you out of order, you're not doing this right. And
I think that you're going to find a whole lot
of people emerging, and they are people who are doing it.
Speaker 1 (12:08):
What has happened in the culture is we have confused
notoriety with strength.
Speaker 4 (12:14):
The most powerful preachers in every major city don't have megachurches,
but they're in the community doing the hard work.
Speaker 1 (12:21):
But they don't have press conferences.
Speaker 4 (12:23):
They don't know the governor, they don't know the mayor,
but the people in the community they serve on in
respect them.
Speaker 2 (12:28):
Let's talk about this, the forty day Fast of Target.
Speaker 1 (12:31):
Yes, and this is.
Speaker 2 (12:33):
Something that you're trying to put into play, and why
I'm not trying you are putting.
Speaker 1 (12:37):
It in another way. Yeah.
Speaker 4 (12:38):
So people are asking, why do we pick Target when
Walmart out of order, McDonald's out, or the John DIA's out,
or the Bank of America's out of order, Amazon, Amazon
is out of order? Is we wanted to go? The
African proverb says, if you want to eat an elephant,
do one.
Speaker 1 (12:57):
Piece at a time.
Speaker 4 (12:58):
So we picked Target first for say reasons. Number one,
Target is headquartered in the same city George Floyd was killed.
When George Floyd was killed, Target came out made an
announcement that they're going to invest two billion dollars in
the black business two billion drum roll, and it starts
(13:19):
December of twenty twenty five. When Trump made the announcement
January of twenty twenty five, they dishonored that commitment. So
we wanted to hold them accountable because when they made
the pledge, they had nothing to do with DII. Secondly,
I am embarrassed Breakfast Club to say to you, Nigro
(13:39):
spend twelve million dollars a day in Target, and I
don't know any black business that amasses that much money
in any.
Speaker 1 (13:47):
Singular day to twelve million day a day.
Speaker 4 (13:51):
Number three, Target is on twenty seven college campuses and
not one HBCU. Number four outside of the federal government.
Target is the largest employer of black people. There are
four hundred thousand black people on payroll and don't honor us.
(14:12):
So we're given that kind of money, that much human capital,
and to not honor us, I think is dismally disrespected.
And because they're publicly traded, we wanted to see what
will happen in those forty days. That shows the data,
this is the impact when black people walk away, and
to share it with those sharecrops, so it will not
(14:32):
just be forty days, but every movement has to have
a benchmark, It has got to have a strategy, and
you got to have some data.
Speaker 3 (14:39):
What do you call it fast and not a boycott?
Speaker 4 (14:41):
Yeah, I called it a fast because this was a
call to the Black church to become active. Something happened
silently that scholars and historians are going to have to
pay attention to the rise of Black Lives Matter. Charlemagne
was the very first movement of civil rights for black
(15:03):
people that was not berthed out of the church, the
very first civil rights movement that happened that didn't have
a religious leader at the front.
Speaker 1 (15:13):
And so the Black church is going backwards.
Speaker 4 (15:15):
This is the largest demographic of black people since we've
been in America who don't go to church at all,
who don't subscribe to organized religion.
Speaker 1 (15:24):
We're at twenty eight percent.
Speaker 4 (15:26):
The largest amount of Black people who self identify as atheists,
who say they don't believe in God, don't believe in nothing.
So this was a call specifically for Black Christians to
show the younger generation our head is not in the sand.
We're a part of it, but we're aligning it with
prayer that those forty days is the high holy season
(15:50):
for the Christian community.
Speaker 1 (15:51):
We're praying because this is a spiritual warfare that we're
under with JD.
Speaker 4 (15:56):
Vance and Donald Trump, with all of the things that
are happening with these exis executive orders. Marching is good,
Protesting is necessary, Petitions are important. But if we don't
bring a spiritual grounding to it, I think that we're
gonna miss it.
Speaker 1 (16:10):
During the Montgomery bus.
Speaker 4 (16:11):
Boycott that lasts three hundred and eighty one days, what
nobody talks about is for three hundred and eighty one days.
Speaker 1 (16:20):
Every night they went back to the church for prayor so.
Speaker 4 (16:23):
I think that in the movement you've got to have
a faith entity intertwined in it in order for you
to move forward.
Speaker 2 (16:29):
What do you say to some of the people that
have black products in Target? They say that, you know,
because of this boycott. If a boycott happens and people
are stopping to go to Target, that is going to
affect their products even more.
Speaker 1 (16:39):
I know.
Speaker 2 (16:39):
We had the co founders of Rocke Roots on the
Breakfast Club. They found the lit bar and they were
saying that if people don't come into the store, which
Target is their hugest manufactured the hugest buyer.
Speaker 1 (16:51):
So what happens to those products?
Speaker 4 (16:53):
Number one, the lit bar and all of those entities
understand a new thing out called drop ship. You don't
have to go in the physical store to help them.
Because of that, In foresight, we partner with the US
Black Chamber of Commerce.
Speaker 1 (17:09):
So every person that goes.
Speaker 4 (17:10):
To targetfast dot org, within an hour, I send you
a digital directory of three hundred thousand black businesses across
the country. So we don't want those businesses to be
adversely impacted. We want people to support them, but do
it online. I can support the lit Bar and not
go into Target to do it. I can go online
(17:32):
to do it. And so I think that as innovative
and creative people as black people are, let's do it online.
We do everything else online, so let's support them. And
the one thousand black vendors who are placed in Target,
we're going to prominently place on the website so that
you'll be able to find them quickly without any post.
Speaker 1 (17:52):
I saw you.
Speaker 6 (17:54):
Two things to what you're saying. So the first thing,
when they were up here, they talked about the inventory
and just how much money they have to put a
head to be any store that comes out of their
own pocket that they will lose out on if people
do not if they're not supporting these companies or whatever.
So even if you're buying it from their website, because
they're already in contract for this amount of inventory alloted
to Target, they lose out. They don't profit on that.
Speaker 4 (18:15):
Now, yes, well that money has already been spent. A
movement comes with inconvenience. It came that same argument happened
in the Montgomery bus Boy Guide. The question was asked,
what do we do for the bust mechanics.
Speaker 1 (18:30):
Who were all black? So what they did is they pulled.
Speaker 4 (18:33):
All of those bust mechanics out of Montgomery and set
up garages at the churches. What nobody is talking about.
It's four mechanic shops came out of it. So I
understand that it's an inconvenience. I know we got to
go a different route. But I would then say that's up.
The ant is a business principle, let's buy more to
cover what is that loss?
Speaker 1 (18:54):
Companies take losses all the time.
Speaker 4 (18:56):
But a group of misguided preachers went into Target in
Detroit and say, let's just buy black inventory and come
out you're still supporting Target. So I think that we've
got to come away. Even if we got to raise
the price in order to make the balance, Let's do it.
One of the things that black people do wrong whenever
(19:17):
it is with supporting black business, we always want a discount.
Let's pay full price and support them. Let's not just
do it with lip service, but let's do it through
the investment.
Speaker 6 (19:26):
And I saw you my last thing to your point
of like just up in the ante online. Yes, the
women from Rocker Roots talked about how majority Ellen's I'm sorry,
I her name defind me. I own Jamison and Ellen
sellers talked about how even in Walmart's majority of their
clients hele that they make a large amount of their
money off of on those products. They don't have the
(19:47):
access to the dot com So being able to walk
into like it's just different in some of the lower
royal areas. So being able to walk into a Walmart
or a Target helps them as far as inventory and
creates access for those people.
Speaker 1 (19:59):
What about that?
Speaker 4 (19:59):
Yeah, I think that we've got to ask ourselves what
is the principle And is the principle more important than
the profit? You've got a whole lot of churches who
have space that is underutilized and under used. The fact
that in twenty twenty five we don't have a minority
(20:19):
on retail space to direct people on says that.
Speaker 1 (20:23):
We got to re evaluate how we do business.
Speaker 4 (20:26):
So going into Target to buy whatever this product is
to say, hey, forget that they don't honor us, forget
that they've disrespected to George Floyd family, forget that they
are only allowing black people on entry level positions. Let's
do it for lipstick. I think that we're losing the
larger conversation. I want to see the sisters win. I
want to see them do overwhelmingly well. But I think
(20:48):
that we got to get into a room and figure
out how do we make it more accessible for those
in rural areas. I don't think that the answer is
to keep shooting ourselves in the foot and then ask
for a cast.
Speaker 2 (21:01):
So will we ever get there past it? Like you know,
we want to get there, right? Will we ever own
our own Target slash Walmart? Where we ever own our
own car manufacturer? Will we ever own our own so
we can rely on it? It just seems like we're
far stretched from that.
Speaker 4 (21:15):
Yeah, So one of the things that we're asking for
Target to do, and for all of the demands that
we're asking of Target, please go to targetfast dot or
they're on twenty seven college campuses, but no HBCUs. I'm
asking Target to partner with ten HBCUs to show our
businesses how to scale up and to go into the
(21:37):
retail space.
Speaker 1 (21:38):
REPM Shopton is one of my mentors.
Speaker 4 (21:41):
But in the history of black people, we have never
marched black people into a white business to say, spend
money here. So we got to figure out how it
is that we really re route and redirect so that
we can create an ecosystem.
Speaker 1 (21:56):
For us to be able to do.
Speaker 4 (21:57):
I think that is possible, but as a plan that
has to be a foot in order to make it done.
Speaker 5 (22:02):
I don't have any problem with the boycott but I
don't have a problem with the boycott either. I just
feel like, you know, people should do something. I agree
if they're moved to do something. But I saw you
repost the preachers who let it there flocking to the
store to buy all the black products. Why why did
you feel the need to.
Speaker 1 (22:19):
Read the room, read the room. There's there's there's no.
Speaker 3 (22:22):
Way room though everybody room different.
Speaker 1 (22:24):
No, no, no, no, read the living room. Yeah.
Speaker 4 (22:29):
The Japanese proverbs said the best room in the house
is the room for improvement. You'll notice that it caurreed
on nowhere. Nobody thought that that was a good idea.
Speaker 3 (22:39):
Except a lot of people talking about a bide.
Speaker 1 (22:41):
Yeah, end target.
Speaker 3 (22:43):
Yeah. I heard a lot of people saying't going there
and buy all the black products.
Speaker 1 (22:47):
Yeah, don't do that, Yeah, don't do that.
Speaker 4 (22:49):
I think that there's got to be a different way
that we redirect. I think, to my sister's point, how
do we support these businesses, to Envy's point that we
don't have a major retailer.
Speaker 1 (23:01):
We're the most creative people. Y'all brought everybody in there.
Speaker 4 (23:04):
Master p got on from selling from the trunk of
his car. So I think that we got to be
innovative and put a think tank together. Say, Maggie Johnson,
you brought all these movie theaters in the concession staying
cannot now buy lipstick. I don't know the answer to it,
but I think that we've got to figure out a
way and figure out a path and figure out a tributary.
Speaker 5 (23:23):
I just don't want us to make the same mistakes
that our generations before us me meaning like people would knock.
Speaker 3 (23:30):
Martin Luther King Jr. For his methods, and.
Speaker 5 (23:32):
You know, different organizations would knock each other and say, no,
we should be doing it this way, we should be
doing it that way. It's like yo, as long as
everybody's doing something, I feel like it all can be effective.
Speaker 1 (23:42):
In a sense. I'm gonna meet you on a fifty
yard line. If you got beef with.
Speaker 4 (23:46):
Somebody, Me and you were friends and you find out
who you got beef with, I'm at dinner with You're like, oh, man,
I thought we was together, don't worry about it was
just cheesecake.
Speaker 1 (23:58):
We ain't even talk about you. You would look at
me with a.
Speaker 4 (24:01):
Different kind of eye, like, came, man, if we in
it together, how are you carrousing with the person who
is against me? And so I think that there's gotta
be a line in the sand of how it is
that we stand without attacking each other. I think that's
where where the rubbers the road. That can be many
different paths. I spoke at a college last week in Michigan,
(24:23):
and I asked them who is the head of the
LGBTQ movement, and all of these college students, nobody can
answer it. And I said, do you all believe that
LGBTQ has a movement? They said yes, and I said,
you don't know. The head said no. I said, that's
the memo black people gotta take. Have a movement without
(24:45):
making one singular spokesperson, that what it is that we're
doing can be rested on the back of the shoulder
of one person being the leader. So the movement doesn't
have to be just shopped in or Jasmine Crockett or
Maxine Waters that all of us are moving towards that
en but it is not one entity against another. The
reality is Malcolm X made Martin King a better leader
(25:07):
because he questioned his philosophy and he had to defend it.
And so I think one of the things that the
Detroit Passes did made a sharpened the conversation as to
why it is that we're not going. So it's not
just a social media post or rob Rob moment, but
there's something really tangible for us to argue.
Speaker 1 (25:24):
To that point.
Speaker 5 (25:24):
I feel like Malcolm was wrong for that. And the
reason I say that is because Martin Luther King Jr.
Was doing real work in an area We needed him
to do real work, meaning that he was building with
john Na Kennedy and Lyndon B. Johnson to get actual
legislation passed. But we need somebody like Martin, I mean,
Malcolm raising hell in the streets.
Speaker 3 (25:42):
So to me, there was no reason for Malcolm to
be calling out Martin, yes and vice versa.
Speaker 1 (25:48):
Yeah, yeah, I think it was calling out the philosophy.
Speaker 4 (25:52):
The students who are part of the civil rights movement
before they could protest, before they could demonstrate, they argued
on the college campus at the professor, and they had
to have practice. So if somebody spits on you, that's
what you do. They try to pull you out from
the lunch counter, this is what you do. The reality
is we are no longer arguing philosophies. We're just arguing
(26:13):
about people and personality or who I don't like, who
I agree with. But I think that iron sharpens iron
in that space of arguing and articulating what we stand
on and why there needs to be different tracks. My
issue is not with people who argue against my methodology.
Speaker 1 (26:32):
My issue is with those who don't believe in nothing,
who are just internet gangster.
Speaker 4 (26:37):
Oh, this ain't gonna work. We ain't never gonna stick together.
This ain't gonna have no traction. Okay, then what are
you gonna do?
Speaker 2 (26:43):
How those people reached out to you, the people that
don't agree with what you're doing, like those pastors that
took their congregation into buy Have you had those conversations
who y'all can get on the same page and see
some of the things.
Speaker 1 (26:52):
That yes, yes, yes.
Speaker 4 (26:54):
So as soon as I saw it, because I know them,
three fourths of them, I text them, ay man, y'all
on the wrong side of history.
Speaker 3 (27:02):
You said amen, He said, nigga.
Speaker 1 (27:04):
I said it was a Sunday.
Speaker 6 (27:06):
I said.
Speaker 1 (27:10):
It was a Sunday.
Speaker 4 (27:11):
So I said, hey man, I said, hey man, you're
on the wrong side of history. He texted me back
and said, hey, this is what I thought process was,
This is why it is that we did it. I said,
it would have gone a whole lot further and better
if you had the conversation before you went in there.
So I went on a college campus to go speak
in Detroit, Wayne State. I come out of a lecturing
(27:34):
and the presses there and says, what do you think
about these pastors going to target?
Speaker 1 (27:38):
Said? What passed us?
Speaker 4 (27:40):
What are you talking about the reporter showed it to
me on the phone, and so that's when I got
in it. And I think that communication can solve a
whole lot of issues on so many different levels, whether
you married or whether you go on political agendas. Silence
is the worst thing that you can ever do. But
when we learn how to talk to each other and
(28:01):
discuss it, I understood where it is that they were
coming from. Those pastors are now walking alongside us for
the Target fast. But I think that communication is necessary.
I also want to put on record that I think
that it's good for black people to be in a
Republican party. I don't think all black should be Democrat.
(28:21):
We need somebody else who is in there. But if
you in there, you got to advocate for your people.
At the same time, I.
Speaker 5 (28:28):
Saw you say that Target has been trying to reach
out to you. Yes, you, I don't want to talk
no diversity.
Speaker 4 (28:34):
No, you may not have a job next week. You've
reached out during Black History mardw. I don't know if
you're gonna make it to same Patrick's. I need somebody
who got some job security and got some influence to
make a decision. I think this generation doesn't want symbolic wins,
they want substantive strides. And if you're just doing that
(28:56):
to say we met, we talked all the street, credibility
is gone. Needs somebody who can make a decision. And
you got to ask and be what's in the mind
of a CEO that can lose twelve million dollars a
day and say I'm not meeting.
Speaker 2 (29:11):
So the person that reached out to you felt had
no influence.
Speaker 1 (29:14):
Not enough influence.
Speaker 4 (29:16):
Yeah, so you're gonna send the black people out to
talk to the black black guy, go talk to the black.
Speaker 1 (29:20):
Gun them down. Yeah, no, no, no, no, no.
Speaker 4 (29:23):
I need to talk to the CEO or I need
to talk to somebody who was on that board of
Target or who can really help me understand where you
are and if you all are being punked by JD.
Vance and Trump, tell me that let's figure out how
we can walk alongside each other.
Speaker 3 (29:38):
That's what it is.
Speaker 1 (29:39):
Yeah, that's what it is.
Speaker 3 (29:41):
Yeah.
Speaker 6 (29:42):
You so I know that talking about meeting Eventually y'all
want to have a conversation or there is something schedule
right you guys will be meeting June twelfth of Minneapolis.
Speaker 1 (29:51):
That's when their stockholders meeting is yeah, so.
Speaker 4 (29:55):
We are planning on going now. I'm hoping that we
have resolved by.
Speaker 1 (29:58):
Them, that's what I was getting. Yes, we can't wait till.
Speaker 4 (30:01):
June, but June twelfth and there Now it's an underground
murmur that they don't even want to do an in
person shareholders me.
Speaker 1 (30:09):
They want to do it by zoom.
Speaker 4 (30:11):
Want to show yes, yes, but that's why it's important
for you to have the data to show how this
has been impacted, how much money you've lost in the
stock and what is at stake. So we wanted to
take take all of that to the shareholders me to
June twelfth.
Speaker 5 (30:26):
But you know, there was a bunch of Target shareholders
who filed a class action lawsuit against Target, and they
claim that Target artificially inflated stock prices and failed the
one investors about how removing DEI and ESG, which is environmental,
social and governance policies, could cause stock prices to plummet.
And it also talks about how Target concealed the backlashes
(30:46):
suffered from the.
Speaker 3 (30:48):
Pride Month campaign.
Speaker 5 (30:49):
Yes, after they removed the LGBTQ merchandise, and that's how
they've been losing all of that money since November of
twenty twenty four.
Speaker 4 (30:55):
The America's worst Nightmayre is the marginalized unit. Fine, if
all of the different sectors came together, that's when you
have real power. Fingers separated don't mean anything. Fingers together
become a fists. The Poor People's Campaign is what doctor
King was putting together. Just before he was assassinated. He said,
(31:16):
the same poverty that's happening in Selma is the same
poverty to us in.
Speaker 1 (31:21):
The Appalachian Mountains.
Speaker 4 (31:23):
What happened that really frightened Jagehoover against the Black Panther
Party was they were unifying all marginalized people. So imagine,
if we're dealing with immigration, we don't allow the media
to just make it a Mexican issue. Let's talk about
the five hundred thousand Haitians who are unprotected. Let's talk
about the Africans who are being deported. Hear this family
(31:47):
who they not even deporting back to Africa. They in
jail right now in Panama, and we're not doing anything
or raising the alarm.
Speaker 1 (31:54):
If all of.
Speaker 4 (31:55):
These factions come together, A sister out of Harvard University says,
you to have a real revolution, you don't need one
hundred percent participation, You only need three percent. If three
percent of the population organized, you can shut any culture down,
any government down, any society down.
Speaker 1 (32:14):
And what we're seeing in.
Speaker 4 (32:15):
These town hall meetings with these Republican senators and congress
people is people are waking up saying, Hey, this and
what I signed up for. This can't be the last
train to Paris. Let me get out of here and
change direction. So I think that you're getting ready to
see a percolating in America of those who are marginalized,
that it is not just.
Speaker 1 (32:34):
A race issue, it is a class issue. My last
question for you, where are you at now? Numbers wise?
Speaker 6 (32:39):
Because I know you were looking to get one hundred
thousand people by when's this Wednesday the fifth? When it
starts and you are say.
Speaker 1 (32:44):
Yeah, you got one hundred and ten thousand.
Speaker 4 (32:46):
People got you have come and we did it before
we ever got to the breakfast club.
Speaker 1 (32:51):
So now, y'all, we got to get to one fifty.
We got to get to one fifty because numbers is power.
Speaker 4 (32:56):
It was important for me to have tangible evidence of
how many people are standing behind us, that it is
not just a post, it's not just lights and shares,
but one hundred thousand people. I can press a button'send
a email to say hey we outside in Target, Hey
we in Cincinnati, so that the people at Target know
(33:17):
that we mean business. That is not just symbolism, but
there's substance behind you.
Speaker 2 (33:22):
How can people get behind you?
Speaker 1 (33:24):
Go to targetfast dot org.
Speaker 4 (33:26):
It's just one word there, you'll see what is our
list of a demand. When it is that you sign
up for Target fast, I'm gonna send you a digital
directory to those three hundred thousand businesses.
Speaker 1 (33:37):
And even for those of you who.
Speaker 4 (33:38):
Don't go to church or watch online, I'm gonna send
you a daily prayer devotional so that you can stay focused,
no pun intended, so you can stay on Target for
what it is that we're trying to get done.
Speaker 2 (33:48):
All right, Well, we appreciate you for joining us this morning.
Targetfast dot org.
Speaker 4 (33:53):
Thank you so much, brother man, thank you. And when
y'all come to Atlanta, I'm coming through. I ain't even
got a ticket. I'm coming.
Speaker 3 (34:00):
Yeah, he came.
Speaker 5 (34:00):
Patter Jamal's popped up to my Black podcast Festival.
Speaker 1 (34:03):
I'm coming.
Speaker 5 (34:04):
I want to come to New birth Man, you gotta
want to come on Sunday and check it out.
Speaker 1 (34:07):
Yeah, you gotta come. Absolutely, this room met to cross. Hey,
let me say this to you. I'm from Baltimore.
Speaker 4 (34:13):
Do you know the first place I ever had Cray Charston,
South Carolina, Monk's Corner, Monks Corner, Okay, Monk's Corner, A
and me Church right there. James Blake, James Blake, just
back in the eighties. It is the first place I
ever had. My famous from Georgetown, South Carolina. So we
used to come down there every summer.
Speaker 1 (34:29):
But Baltimore you had crabs and you from Baltimore. They
better than Baltimore. Never does not go too far.
Speaker 4 (34:38):
Trauma, no, no, was trauma that I had to do
it in South Carolina before is amazing.
Speaker 1 (34:48):
It's amazing. It's great. Just not as good as Baltimore,
but it's good. Thank you all.
Speaker 2 (34:52):
Passing Jamal Brian is the Breakfast Club. Good morning, wake
that ass up in the morning.
Speaker 1 (34:57):
The Breakfast Club
Wake that ass up in the morning. The Breakfast Club.
Speaker 2 (00:05):
Morning everybody, It's the DJ Envy Jess Hilarious, Charlamagne the guy.
We are the breakfast Club. Law on the Rosa is here.
We got a special guest in the building. Yes, indeed
have passed, Jamaal Bryant.
Speaker 1 (00:15):
Welcome brother, Thank you sir. Good to be with y'all.
Speaker 2 (00:17):
How are you feeling this morning, Bill?
Speaker 1 (00:18):
Great?
Speaker 3 (00:18):
Feeling good?
Speaker 1 (00:19):
You flew in this I flew in last night.
Speaker 3 (00:21):
Oh wow wow, get right after the service.
Speaker 4 (00:23):
Right after service. Yeah, I was too scared. I was
gonna be delayed. Delta got a whole lot going on
right now. So I came in last night. Better safe
than sorry.
Speaker 5 (00:32):
You know you you one of the people who you
You actually use social media to spread the word and
spread what you're doing in a a in a great way.
Speaker 3 (00:40):
When did you realize that you had to start doing it?
Speaker 4 (00:43):
I think, uh, culture made it. The culture changes every
four years. Church culture changes every twenty so the average
church is fifteen years behind schedule. So to reach a
younger demographic, I knew I had to hear that most
churches Charlemagne broadcasts on Facebook.
Speaker 1 (01:01):
Most young people are on.
Speaker 4 (01:02):
TikTok, So it's a great disconnect. So social media really
is that bridge to make the church relevant to a
generation as disconnected and.
Speaker 3 (01:11):
Church called you said, church cold changes every twenty years.
Speaker 4 (01:13):
Yes, that look like I don't well by virtue of
the fact that we're always running behind. So the average
Black church wouldn't even know what AI is. You have
to think most churches didn't even stream to the pandemic.
Three thousand, three forty five churches closed in the pandemic
(01:33):
simply because they didn't have online given they still passing
the plate in writing checks and don't know.
Speaker 1 (01:40):
How to download. So a lot of our churches have
got to really run up to speed.
Speaker 2 (01:43):
Wow, and how is that with the old congregation, the
older congregation and the younger congregation with the TikTok and
Facebook mesh.
Speaker 1 (01:50):
Right, It is really a changing of the guard. That
church is.
Speaker 4 (01:56):
What was our grandmother's church with funeral home fans and
fried chicken downstairs has shifted and the newer generation may
not come to a physical building.
Speaker 1 (02:06):
They may just stream.
Speaker 4 (02:08):
So those who are in the old church said, are
you ain't really doing it if you ain't in the
building when we do everything online. So to say that
you're not really connected to God because you're streaming and
not sitting on the pew is a disconnective of what
the culture is and where we're going.
Speaker 6 (02:23):
What's your I mean, I know you get you always
get people that love you or don't love you. They
probably used to this, But what's your model every day
when you're like, Okay, I'm gonna get up, I'm gonna
say something that people probably won't touch. What's that motivating factor?
Because sometimes I think pastor stereo away from stuff because
they don't want controversy, because they think controversy means that
God is not within the house anymore.
Speaker 4 (02:44):
Yeah, there's an incredible book called The Carriage to be Disliked.
There's a whole lot of people always live for other
people's affirmation. John Maxwell said, if you want to be
like sell ice cream, but if you add sprinkles, somebody
gonna be.
Speaker 1 (02:59):
Allergic to it.
Speaker 4 (03:00):
And so I think that the call to be great
and a call to make a difference is realizing that
you're going to go outside of the culture. When Doctor
King was killed, his popularity was at its lowest. But
now everybody got street signs and T shirts and a
lot of times people don't recognize your greatness until after
you make the impact. Maha Na Gandhi said, first they
(03:21):
laugh at you, then they try to kill you, then
they try to copy what you did. And so once
you find out how to be a frontiersman and to
make that difference, it'll really free you from other people's opinion.
Speaker 2 (03:33):
I wanted to ask one more back of the church question.
Is a physical church necessarily needed?
Speaker 3 (03:38):
Right?
Speaker 2 (03:38):
And the reason I asked that is you talk about
the amount of people at douch stream right. Yeah, it's
difficult to get out if you have a bunch of
kids and everything that's going on in this world, people
are scared. Is it physical church needed now?
Speaker 1 (03:49):
Absolutely? It is the power of unity.
Speaker 4 (03:53):
There was an article a couple of weeks ago how
social media has made this the loneliest Ageeople are connected
online but disconnected from people.
Speaker 1 (04:03):
So a lot of people are depressed.
Speaker 4 (04:05):
A lot of people have anxiety, a lot of people
have sleep disorder, a lot of people are confronting mental illness.
Speaker 1 (04:10):
But online everything is up and we stuck.
Speaker 4 (04:14):
But I think that that sense of community, that sense
of connectedness, is still.
Speaker 5 (04:18):
Necessary before we get into the target fast. I want
to talk about Jesse Waters from Fox News. Yes, Jesse
Water said you was racist, Yes, because you criticized black
people who went to the White House for the Black
History Month program.
Speaker 4 (04:31):
Right, what do you say to that that he clearly
doesn't know what racism is because I wasn't talking about
white people. I would talk about black people who having
an identity crisis, who were in their cheering for Black
History Months. Under an administration that wants to make it illegal,
no federal agency could honor Black History Months. So for
(04:53):
them to have a program was absolutely crazy. And all
the more, they raised up my picture Charlemagne after announcing
who was the new FBI director. Uh So for your
own people to do that to you, I was calling
them out. I don't know why he would call that racism,
as much as it was exposure.
Speaker 1 (05:14):
Black people don't have the capacity to be racist.
Speaker 3 (05:17):
I wonder why they did hold your picture up in the.
Speaker 1 (05:19):
Three of them.
Speaker 4 (05:20):
Charlamagne, you've been to the White House on the way, Yeah,
you've been to the White House never in your life,
never under nobody.
Speaker 3 (05:28):
No, oh wow, the vice president.
Speaker 4 (05:32):
Let's take the vice president house. You're not going in
the vice President's house with a picture or a sign
holding up no stick. You barely can get a backpack
in there. So for them to have three pictures of
me in the east wing is absolutely crazy. And I
don't know Jasmin Krackett is up there? How came Jefferson
is up there? Clypun is up there? Why put my
(05:54):
picture up? Uh?
Speaker 1 (05:55):
So I think it was a targeted attack.
Speaker 4 (05:58):
Uh.
Speaker 1 (05:58):
And so for them to assume I wasn't gonna say
anything was outlandish.
Speaker 3 (06:01):
You did call them the spools who sat by the
door though, yes, well that's a good thing.
Speaker 4 (06:05):
Yeah, yeah, in the context of the book was funny
and Charlamagne none of them negroes ready.
Speaker 1 (06:15):
So they didn't even know what I was talking about.
Speaker 4 (06:19):
Uh until I also called him as a runaway slave,
which is and they didn't even understand the context of
it because they're lost in their own misery of delusion.
Speaker 6 (06:28):
You also said you reminded them that you ain't never scared,
reminded them from the West side of Baltimore and told
them they got a problem.
Speaker 1 (06:34):
Pull up on you.
Speaker 6 (06:35):
Has anybody reached out to you to have that conversation
or whatever? That pull up you thought was?
Speaker 1 (06:39):
No, they made videos. They don't have none of that
in them.
Speaker 4 (06:43):
This was the society, this was the fraternity of Calton Banks.
None of them, none of them got that kind of
DNA in them. So they all went on and did
the social media posts.
Speaker 3 (06:55):
Uh.
Speaker 4 (06:55):
I don't even know if they knew what that meant.
They needed a hood interpreter, a hood whisperer to tell
them what it is that that meant. But they are
so lost that they have that access to the president
and didn't champion any of.
Speaker 1 (07:09):
The needs of their own community.
Speaker 4 (07:11):
So while they are celebrating Black History Month, they should
have said to them, Hey, if we're going to celebrate it,
we can't ban the books that record it. If we're
going to celebrate it, then we can't penalize the public
schools that want to teach it or fire the instructors
who are really ambassadors for it. For them to have
that access and that opportunity and not, in the words
(07:32):
of Bishop Jackson, maximize the moment with just a waste.
Speaker 3 (07:36):
You from Baltimore. How come you don't say church pew
listen from Baltimore?
Speaker 1 (07:43):
Yeah? Oh yeah, no, I'm local and global, so I
got out. You got period?
Speaker 4 (07:53):
Oh yeah, half and a half with wings period no,
I got it.
Speaker 1 (07:56):
All day long.
Speaker 4 (07:57):
I'm Baltimore through and through, but I spent time in
bolt In Atlanta, I went to more House, then I
went to a Duke for a grad school, and then
I went back to.
Speaker 1 (08:06):
Bolton, don't you?
Speaker 6 (08:07):
And what's your relationship like with the black pastors who
were also working President Trump? Because I know you called
them out before too, it was on their top. So
is there, like, is there a working relationship because I
think you do make points that people should listen to
and they're there.
Speaker 1 (08:21):
Yes, No, it's Nikki Giovanni's ego tripping.
Speaker 4 (08:25):
A lot of people miss what the assignment is because
they want the proximity of power without even really.
Speaker 1 (08:32):
Having the real access of it.
Speaker 4 (08:34):
And so it's got to go beyond what is the
photo app or a handshake to say, oh, I know
the president.
Speaker 1 (08:39):
But now that you know them, what are you going
to do about it?
Speaker 4 (08:43):
So I think that there is a common ground for
us to be able to meet, but you've got to
make sure that you don't sell your own people out
in the process.
Speaker 5 (08:50):
To your point, That's why I never wanted to go
to the white though, because it's just like for what like,
I'm not going just for a photo op if I'm
not presenting anything, or going with somebody who's presenting something.
Speaker 1 (08:58):
With the point, I'm with you on fifty yard line.
Speaker 4 (09:00):
But you represent too much people of influence who won't
have that access. So when it is that you go there,
this is an era Charlemagne where you would have more
influence than any head of any civil rights organization. More
people are listening to you. I don't want to call
the names of organizations than a lot of those organizations.
Speaker 1 (09:21):
Let's go a step further.
Speaker 4 (09:23):
We step outside of this room, go down, says and
ask people who was the head of this organization?
Speaker 1 (09:28):
Head of that? They have no idea.
Speaker 4 (09:30):
And so I think that you got to realize that
the shaping of influence is different than the microphone that
you would have entree to get into those spaces.
Speaker 3 (09:39):
Would you meet with Trump?
Speaker 1 (09:41):
I would meet with Trump, but I wouldn't go by myself.
Got you.
Speaker 4 (09:44):
I wouldn't go by myself. I'd have to take some
credible people with me. So one, hold me accountable so
we can all say what happened in that meeting, And
two to make sure y'all ain't gonna play me like
Zelenski ain't no way in the world you're gonna have
all them cameras rolling and then say you ought to
be grateful to be here, and how come you ain't
got a suit on? You got to have some level
(10:07):
of accountability in it. Would you pray before you go
in there? So I pray before I pray in there.
I'd have a biwe of my grandmother's Are you're in
my podcast?
Speaker 6 (10:16):
Oh?
Speaker 1 (10:16):
No, all of that, But there's no way I would
just go in there.
Speaker 3 (10:18):
Hey, let's ge should have handled it.
Speaker 1 (10:20):
I think he did it.
Speaker 4 (10:22):
What this administration has shown us is diplomacy is no
longer honored. That was an argument in the barbershop that
was not world leaders talking about the devastation of hundreds
of thousands of lives. So I give him high accommendation
that the argument should not be whether he had a
suit on, is what are you going to do about
(10:44):
innocent children being bombed? About seniors who are living out
in the street. And the question that he should have said,
why do y'all have suits on when your people are
fighting to get medicaid while y'all got suits on when
all of these students are getting ready to be rib
the scholarships from pel grants while y'all got suits on.
When the stock market is losing billions of dollars every day,
(11:07):
everybody should be an overalls. So he should have flipped it.
But I think he did it in as much decency
intact as it could.
Speaker 5 (11:14):
I want to ask you to as a pastor, what
makes you get involved in politics so much?
Speaker 3 (11:17):
Because I see people.
Speaker 5 (11:18):
I see a lot of pastores like to steer clear,
steer stay clear from that.
Speaker 3 (11:22):
Why do you like to get involved?
Speaker 4 (11:23):
Well, one a lot of staying clear now because they
don't know what this administration is going to do. This
administration has already said that they want to take away
five or one c threes. Uh, they want to look
at anybody who stands with Palestine as a terrorist organization.
Speaker 1 (11:41):
But I think that it's got to be.
Speaker 4 (11:43):
A revolution comes with inconvenience, Uh, to know that it
goes against the prick, and you got to stand on business.
Speaker 1 (11:51):
Uh.
Speaker 4 (11:51):
And to be a real profit is not you get
a car, you get a house, you get money. A
real profit biblically was to confront the king and say
you out of order, you're not doing this right. And
I think that you're going to find a whole lot
of people emerging, and they are people who are doing it.
Speaker 1 (12:08):
What has happened in the culture is we have confused
notoriety with strength.
Speaker 4 (12:14):
The most powerful preachers in every major city don't have megachurches,
but they're in the community doing the hard work.
Speaker 1 (12:21):
But they don't have press conferences.
Speaker 4 (12:23):
They don't know the governor, they don't know the mayor,
but the people in the community they serve on in
respect them.
Speaker 2 (12:28):
Let's talk about this, the forty day Fast of Target.
Speaker 1 (12:31):
Yes, and this is.
Speaker 2 (12:33):
Something that you're trying to put into play, and why
I'm not trying you are putting.
Speaker 1 (12:37):
It in another way. Yeah.
Speaker 4 (12:38):
So people are asking, why do we pick Target when
Walmart out of order, McDonald's out, or the John DIA's out,
or the Bank of America's out of order, Amazon, Amazon
is out of order? Is we wanted to go? The
African proverb says, if you want to eat an elephant,
do one.
Speaker 1 (12:57):
Piece at a time.
Speaker 4 (12:58):
So we picked Target first for say reasons. Number one,
Target is headquartered in the same city George Floyd was killed.
When George Floyd was killed, Target came out made an
announcement that they're going to invest two billion dollars in
the black business two billion drum roll, and it starts
(13:19):
December of twenty twenty five. When Trump made the announcement
January of twenty twenty five, they dishonored that commitment. So
we wanted to hold them accountable because when they made
the pledge, they had nothing to do with DII. Secondly,
I am embarrassed Breakfast Club to say to you, Nigro
(13:39):
spend twelve million dollars a day in Target, and I
don't know any black business that amasses that much money
in any.
Speaker 1 (13:47):
Singular day to twelve million day a day.
Speaker 4 (13:51):
Number three, Target is on twenty seven college campuses and
not one HBCU. Number four outside of the federal government.
Target is the largest employer of black people. There are
four hundred thousand black people on payroll and don't honor us.
(14:12):
So we're given that kind of money, that much human capital,
and to not honor us, I think is dismally disrespected.
And because they're publicly traded, we wanted to see what
will happen in those forty days. That shows the data,
this is the impact when black people walk away, and
to share it with those sharecrops, so it will not
(14:32):
just be forty days, but every movement has to have
a benchmark, It has got to have a strategy, and
you got to have some data.
Speaker 3 (14:39):
What do you call it fast and not a boycott?
Speaker 4 (14:41):
Yeah, I called it a fast because this was a
call to the Black church to become active. Something happened
silently that scholars and historians are going to have to
pay attention to the rise of Black Lives Matter. Charlemagne
was the very first movement of civil rights for black
(15:03):
people that was not berthed out of the church, the
very first civil rights movement that happened that didn't have
a religious leader at the front.
Speaker 1 (15:13):
And so the Black church is going backwards.
Speaker 4 (15:15):
This is the largest demographic of black people since we've
been in America who don't go to church at all,
who don't subscribe to organized religion.
Speaker 1 (15:24):
We're at twenty eight percent.
Speaker 4 (15:26):
The largest amount of Black people who self identify as atheists,
who say they don't believe in God, don't believe in nothing.
So this was a call specifically for Black Christians to
show the younger generation our head is not in the sand.
We're a part of it, but we're aligning it with
prayer that those forty days is the high holy season
(15:50):
for the Christian community.
Speaker 1 (15:51):
We're praying because this is a spiritual warfare that we're
under with JD.
Speaker 4 (15:56):
Vance and Donald Trump, with all of the things that
are happening with these exis executive orders. Marching is good,
Protesting is necessary, Petitions are important. But if we don't
bring a spiritual grounding to it, I think that we're
gonna miss it.
Speaker 1 (16:10):
During the Montgomery bus.
Speaker 4 (16:11):
Boycott that lasts three hundred and eighty one days, what
nobody talks about is for three hundred and eighty one days.
Speaker 1 (16:20):
Every night they went back to the church for prayor so.
Speaker 4 (16:23):
I think that in the movement you've got to have
a faith entity intertwined in it in order for you
to move forward.
Speaker 2 (16:29):
What do you say to some of the people that
have black products in Target? They say that, you know,
because of this boycott. If a boycott happens and people
are stopping to go to Target, that is going to
affect their products even more.
Speaker 1 (16:39):
I know.
Speaker 2 (16:39):
We had the co founders of Rocke Roots on the
Breakfast Club. They found the lit bar and they were
saying that if people don't come into the store, which
Target is their hugest manufactured the hugest buyer.
Speaker 1 (16:51):
So what happens to those products?
Speaker 4 (16:53):
Number one, the lit bar and all of those entities
understand a new thing out called drop ship. You don't
have to go in the physical store to help them.
Because of that, In foresight, we partner with the US
Black Chamber of Commerce.
Speaker 1 (17:09):
So every person that goes.
Speaker 4 (17:10):
To targetfast dot org, within an hour, I send you
a digital directory of three hundred thousand black businesses across
the country. So we don't want those businesses to be
adversely impacted. We want people to support them, but do
it online. I can support the lit Bar and not
go into Target to do it. I can go online
(17:32):
to do it. And so I think that as innovative
and creative people as black people are, let's do it online.
We do everything else online, so let's support them. And
the one thousand black vendors who are placed in Target,
we're going to prominently place on the website so that
you'll be able to find them quickly without any post.
Speaker 1 (17:52):
I saw you.
Speaker 6 (17:54):
Two things to what you're saying. So the first thing,
when they were up here, they talked about the inventory
and just how much money they have to put a
head to be any store that comes out of their
own pocket that they will lose out on if people
do not if they're not supporting these companies or whatever.
So even if you're buying it from their website, because
they're already in contract for this amount of inventory alloted
to Target, they lose out. They don't profit on that.
Speaker 4 (18:15):
Now, yes, well that money has already been spent. A
movement comes with inconvenience. It came that same argument happened
in the Montgomery bus Boy Guide. The question was asked,
what do we do for the bust mechanics.
Speaker 1 (18:30):
Who were all black? So what they did is they pulled.
Speaker 4 (18:33):
All of those bust mechanics out of Montgomery and set
up garages at the churches. What nobody is talking about.
It's four mechanic shops came out of it. So I
understand that it's an inconvenience. I know we got to
go a different route. But I would then say that's up.
The ant is a business principle, let's buy more to
cover what is that loss?
Speaker 1 (18:54):
Companies take losses all the time.
Speaker 4 (18:56):
But a group of misguided preachers went into Target in
Detroit and say, let's just buy black inventory and come
out you're still supporting Target. So I think that we've
got to come away. Even if we got to raise
the price in order to make the balance, Let's do it.
One of the things that black people do wrong whenever
(19:17):
it is with supporting black business, we always want a discount.
Let's pay full price and support them. Let's not just
do it with lip service, but let's do it through
the investment.
Speaker 6 (19:26):
And I saw you my last thing to your point
of like just up in the ante online. Yes, the
women from Rocker Roots talked about how majority Ellen's I'm sorry,
I her name defind me. I own Jamison and Ellen
sellers talked about how even in Walmart's majority of their
clients hele that they make a large amount of their
money off of on those products. They don't have the
(19:47):
access to the dot com So being able to walk
into like it's just different in some of the lower
royal areas. So being able to walk into a Walmart
or a Target helps them as far as inventory and
creates access for those people.
Speaker 1 (19:59):
What about that?
Speaker 4 (19:59):
Yeah, I think that we've got to ask ourselves what
is the principle And is the principle more important than
the profit? You've got a whole lot of churches who
have space that is underutilized and under used. The fact
that in twenty twenty five we don't have a minority
(20:19):
on retail space to direct people on says that.
Speaker 1 (20:23):
We got to re evaluate how we do business.
Speaker 4 (20:26):
So going into Target to buy whatever this product is
to say, hey, forget that they don't honor us, forget
that they've disrespected to George Floyd family, forget that they
are only allowing black people on entry level positions. Let's
do it for lipstick. I think that we're losing the
larger conversation. I want to see the sisters win. I
want to see them do overwhelmingly well. But I think
(20:48):
that we got to get into a room and figure
out how do we make it more accessible for those
in rural areas. I don't think that the answer is
to keep shooting ourselves in the foot and then ask
for a cast.
Speaker 2 (21:01):
So will we ever get there past it? Like you know,
we want to get there, right? Will we ever own
our own Target slash Walmart? Where we ever own our
own car manufacturer? Will we ever own our own so
we can rely on it? It just seems like we're
far stretched from that.
Speaker 4 (21:15):
Yeah, So one of the things that we're asking for
Target to do, and for all of the demands that
we're asking of Target, please go to targetfast dot or
they're on twenty seven college campuses, but no HBCUs. I'm
asking Target to partner with ten HBCUs to show our
businesses how to scale up and to go into the
(21:37):
retail space.
Speaker 1 (21:38):
REPM Shopton is one of my mentors.
Speaker 4 (21:41):
But in the history of black people, we have never
marched black people into a white business to say, spend
money here. So we got to figure out how it
is that we really re route and redirect so that
we can create an ecosystem.
Speaker 1 (21:56):
For us to be able to do.
Speaker 4 (21:57):
I think that is possible, but as a plan that
has to be a foot in order to make it done.
Speaker 5 (22:02):
I don't have any problem with the boycott but I
don't have a problem with the boycott either. I just
feel like, you know, people should do something. I agree
if they're moved to do something. But I saw you
repost the preachers who let it there flocking to the
store to buy all the black products. Why why did
you feel the need to.
Speaker 1 (22:19):
Read the room, read the room. There's there's there's no.
Speaker 3 (22:22):
Way room though everybody room different.
Speaker 1 (22:24):
No, no, no, no, read the living room. Yeah.
Speaker 4 (22:29):
The Japanese proverbs said the best room in the house
is the room for improvement. You'll notice that it caurreed
on nowhere. Nobody thought that that was a good idea.
Speaker 3 (22:39):
Except a lot of people talking about a bide.
Speaker 1 (22:41):
Yeah, end target.
Speaker 3 (22:43):
Yeah. I heard a lot of people saying't going there
and buy all the black products.
Speaker 1 (22:47):
Yeah, don't do that, Yeah, don't do that.
Speaker 4 (22:49):
I think that there's got to be a different way
that we redirect. I think, to my sister's point, how
do we support these businesses, to Envy's point that we
don't have a major retailer.
Speaker 1 (23:01):
We're the most creative people. Y'all brought everybody in there.
Speaker 4 (23:04):
Master p got on from selling from the trunk of
his car. So I think that we got to be
innovative and put a think tank together. Say, Maggie Johnson,
you brought all these movie theaters in the concession staying
cannot now buy lipstick. I don't know the answer to it,
but I think that we've got to figure out a
way and figure out a path and figure out a tributary.
Speaker 5 (23:23):
I just don't want us to make the same mistakes
that our generations before us me meaning like people would knock.
Speaker 3 (23:30):
Martin Luther King Jr. For his methods, and.
Speaker 5 (23:32):
You know, different organizations would knock each other and say, no,
we should be doing it this way, we should be
doing it that way. It's like yo, as long as
everybody's doing something, I feel like it all can be effective.
Speaker 1 (23:42):
In a sense. I'm gonna meet you on a fifty
yard line. If you got beef with.
Speaker 4 (23:46):
Somebody, Me and you were friends and you find out
who you got beef with, I'm at dinner with You're like, oh, man,
I thought we was together, don't worry about it was
just cheesecake.
Speaker 1 (23:58):
We ain't even talk about you. You would look at
me with a.
Speaker 4 (24:01):
Different kind of eye, like, came, man, if we in
it together, how are you carrousing with the person who
is against me? And so I think that there's gotta
be a line in the sand of how it is
that we stand without attacking each other. I think that's
where where the rubbers the road. That can be many
different paths. I spoke at a college last week in Michigan,
(24:23):
and I asked them who is the head of the
LGBTQ movement, and all of these college students, nobody can
answer it. And I said, do you all believe that
LGBTQ has a movement? They said yes, and I said,
you don't know. The head said no. I said, that's
the memo black people gotta take. Have a movement without
(24:45):
making one singular spokesperson, that what it is that we're
doing can be rested on the back of the shoulder
of one person being the leader. So the movement doesn't
have to be just shopped in or Jasmine Crockett or
Maxine Waters that all of us are moving towards that
en but it is not one entity against another. The
reality is Malcolm X made Martin King a better leader
(25:07):
because he questioned his philosophy and he had to defend it.
And so I think one of the things that the
Detroit Passes did made a sharpened the conversation as to
why it is that we're not going. So it's not
just a social media post or rob Rob moment, but
there's something really tangible for us to argue.
Speaker 1 (25:24):
To that point.
Speaker 5 (25:24):
I feel like Malcolm was wrong for that. And the
reason I say that is because Martin Luther King Jr.
Was doing real work in an area We needed him
to do real work, meaning that he was building with
john Na Kennedy and Lyndon B. Johnson to get actual
legislation passed. But we need somebody like Martin, I mean,
Malcolm raising hell in the streets.
Speaker 3 (25:42):
So to me, there was no reason for Malcolm to
be calling out Martin, yes and vice versa.
Speaker 1 (25:48):
Yeah, yeah, I think it was calling out the philosophy.
Speaker 4 (25:52):
The students who are part of the civil rights movement
before they could protest, before they could demonstrate, they argued
on the college campus at the professor, and they had
to have practice. So if somebody spits on you, that's
what you do. They try to pull you out from
the lunch counter, this is what you do. The reality
is we are no longer arguing philosophies. We're just arguing
(26:13):
about people and personality or who I don't like, who
I agree with. But I think that iron sharpens iron
in that space of arguing and articulating what we stand
on and why there needs to be different tracks. My
issue is not with people who argue against my methodology.
Speaker 1 (26:32):
My issue is with those who don't believe in nothing,
who are just internet gangster.
Speaker 4 (26:37):
Oh, this ain't gonna work. We ain't never gonna stick together.
This ain't gonna have no traction. Okay, then what are
you gonna do?
Speaker 2 (26:43):
How those people reached out to you, the people that
don't agree with what you're doing, like those pastors that
took their congregation into buy Have you had those conversations
who y'all can get on the same page and see
some of the things.
Speaker 1 (26:52):
That yes, yes, yes.
Speaker 4 (26:54):
So as soon as I saw it, because I know them,
three fourths of them, I text them, ay man, y'all
on the wrong side of history.
Speaker 3 (27:02):
You said amen, He said, nigga.
Speaker 1 (27:04):
I said it was a Sunday.
Speaker 6 (27:06):
I said.
Speaker 1 (27:10):
It was a Sunday.
Speaker 4 (27:11):
So I said, hey man, I said, hey man, you're
on the wrong side of history. He texted me back
and said, hey, this is what I thought process was,
This is why it is that we did it. I said,
it would have gone a whole lot further and better
if you had the conversation before you went in there.
So I went on a college campus to go speak
in Detroit, Wayne State. I come out of a lecturing
(27:34):
and the presses there and says, what do you think
about these pastors going to target?
Speaker 1 (27:38):
Said? What passed us?
Speaker 4 (27:40):
What are you talking about the reporter showed it to
me on the phone, and so that's when I got
in it. And I think that communication can solve a
whole lot of issues on so many different levels, whether
you married or whether you go on political agendas. Silence
is the worst thing that you can ever do. But
when we learn how to talk to each other and
(28:01):
discuss it, I understood where it is that they were
coming from. Those pastors are now walking alongside us for
the Target fast. But I think that communication is necessary.
I also want to put on record that I think
that it's good for black people to be in a
Republican party. I don't think all black should be Democrat.
(28:21):
We need somebody else who is in there. But if
you in there, you got to advocate for your people.
At the same time, I.
Speaker 5 (28:28):
Saw you say that Target has been trying to reach
out to you. Yes, you, I don't want to talk
no diversity.
Speaker 4 (28:34):
No, you may not have a job next week. You've
reached out during Black History mardw. I don't know if
you're gonna make it to same Patrick's. I need somebody
who got some job security and got some influence to
make a decision. I think this generation doesn't want symbolic wins,
they want substantive strides. And if you're just doing that
(28:56):
to say we met, we talked all the street, credibility
is gone. Needs somebody who can make a decision. And
you got to ask and be what's in the mind
of a CEO that can lose twelve million dollars a
day and say I'm not meeting.
Speaker 2 (29:11):
So the person that reached out to you felt had
no influence.
Speaker 1 (29:14):
Not enough influence.
Speaker 4 (29:16):
Yeah, so you're gonna send the black people out to
talk to the black black guy, go talk to the black.
Speaker 1 (29:20):
Gun them down. Yeah, no, no, no, no, no.
Speaker 4 (29:23):
I need to talk to the CEO or I need
to talk to somebody who was on that board of
Target or who can really help me understand where you
are and if you all are being punked by JD.
Vance and Trump, tell me that let's figure out how
we can walk alongside each other.
Speaker 3 (29:38):
That's what it is.
Speaker 1 (29:39):
Yeah, that's what it is.
Speaker 3 (29:41):
Yeah.
Speaker 6 (29:42):
You so I know that talking about meeting Eventually y'all
want to have a conversation or there is something schedule
right you guys will be meeting June twelfth of Minneapolis.
Speaker 1 (29:51):
That's when their stockholders meeting is yeah, so.
Speaker 4 (29:55):
We are planning on going now. I'm hoping that we
have resolved by.
Speaker 1 (29:58):
Them, that's what I was getting. Yes, we can't wait till.
Speaker 4 (30:01):
June, but June twelfth and there Now it's an underground
murmur that they don't even want to do an in
person shareholders me.
Speaker 1 (30:09):
They want to do it by zoom.
Speaker 4 (30:11):
Want to show yes, yes, but that's why it's important
for you to have the data to show how this
has been impacted, how much money you've lost in the
stock and what is at stake. So we wanted to
take take all of that to the shareholders me to
June twelfth.
Speaker 5 (30:26):
But you know, there was a bunch of Target shareholders
who filed a class action lawsuit against Target, and they
claim that Target artificially inflated stock prices and failed the
one investors about how removing DEI and ESG, which is environmental,
social and governance policies, could cause stock prices to plummet.
And it also talks about how Target concealed the backlashes
(30:46):
suffered from the.
Speaker 3 (30:48):
Pride Month campaign.
Speaker 5 (30:49):
Yes, after they removed the LGBTQ merchandise, and that's how
they've been losing all of that money since November of
twenty twenty four.
Speaker 4 (30:55):
The America's worst Nightmayre is the marginalized unit. Fine, if
all of the different sectors came together, that's when you
have real power. Fingers separated don't mean anything. Fingers together
become a fists. The Poor People's Campaign is what doctor
King was putting together. Just before he was assassinated. He said,
(31:16):
the same poverty that's happening in Selma is the same
poverty to us in.
Speaker 1 (31:21):
The Appalachian Mountains.
Speaker 4 (31:23):
What happened that really frightened Jagehoover against the Black Panther
Party was they were unifying all marginalized people. So imagine,
if we're dealing with immigration, we don't allow the media
to just make it a Mexican issue. Let's talk about
the five hundred thousand Haitians who are unprotected. Let's talk
about the Africans who are being deported. Hear this family
(31:47):
who they not even deporting back to Africa. They in
jail right now in Panama, and we're not doing anything
or raising the alarm.
Speaker 1 (31:54):
If all of.
Speaker 4 (31:55):
These factions come together, A sister out of Harvard University says,
you to have a real revolution, you don't need one
hundred percent participation, You only need three percent. If three
percent of the population organized, you can shut any culture down,
any government down, any society down.
Speaker 1 (32:14):
And what we're seeing in.
Speaker 4 (32:15):
These town hall meetings with these Republican senators and congress
people is people are waking up saying, Hey, this and
what I signed up for. This can't be the last
train to Paris. Let me get out of here and
change direction. So I think that you're getting ready to
see a percolating in America of those who are marginalized,
that it is not just.
Speaker 1 (32:34):
A race issue, it is a class issue. My last
question for you, where are you at now? Numbers wise?
Speaker 6 (32:39):
Because I know you were looking to get one hundred
thousand people by when's this Wednesday the fifth? When it
starts and you are say.
Speaker 1 (32:44):
Yeah, you got one hundred and ten thousand.
Speaker 4 (32:46):
People got you have come and we did it before
we ever got to the breakfast club.
Speaker 1 (32:51):
So now, y'all, we got to get to one fifty.
We got to get to one fifty because numbers is power.
Speaker 4 (32:56):
It was important for me to have tangible evidence of
how many people are standing behind us, that it is
not just a post, it's not just lights and shares,
but one hundred thousand people. I can press a button'send
a email to say hey we outside in Target, Hey
we in Cincinnati, so that the people at Target know
(33:17):
that we mean business. That is not just symbolism, but
there's substance behind you.
Speaker 2 (33:22):
How can people get behind you?
Speaker 1 (33:24):
Go to targetfast dot org.
Speaker 4 (33:26):
It's just one word there, you'll see what is our
list of a demand. When it is that you sign
up for Target fast, I'm gonna send you a digital
directory to those three hundred thousand businesses.
Speaker 1 (33:37):
And even for those of you who.
Speaker 4 (33:38):
Don't go to church or watch online, I'm gonna send
you a daily prayer devotional so that you can stay focused,
no pun intended, so you can stay on Target for
what it is that we're trying to get done.
Speaker 2 (33:48):
All right, Well, we appreciate you for joining us this morning.
Targetfast dot org.
Speaker 4 (33:53):
Thank you so much, brother man, thank you. And when
y'all come to Atlanta, I'm coming through. I ain't even
got a ticket. I'm coming.
Speaker 3 (34:00):
Yeah, he came.
Speaker 5 (34:00):
Patter Jamal's popped up to my Black podcast Festival.
Speaker 1 (34:03):
I'm coming.
Speaker 5 (34:04):
I want to come to New birth Man, you gotta
want to come on Sunday and check it out.
Speaker 1 (34:07):
Yeah, you gotta come. Absolutely, this room met to cross. Hey,
let me say this to you. I'm from Baltimore.
Speaker 4 (34:13):
Do you know the first place I ever had Cray Charston,
South Carolina, Monk's Corner, Monks Corner, Okay, Monk's Corner, A
and me Church right there. James Blake, James Blake, just
back in the eighties. It is the first place I
ever had. My famous from Georgetown, South Carolina. So we
used to come down there every summer.
Speaker 1 (34:29):
But Baltimore you had crabs and you from Baltimore. They
better than Baltimore. Never does not go too far.
Speaker 4 (34:38):
Trauma, no, no, was trauma that I had to do
it in South Carolina before is amazing.
Speaker 1 (34:48):
It's amazing. It's great. Just not as good as Baltimore,
but it's good. Thank you all.
Speaker 2 (34:52):
Passing Jamal Brian is the Breakfast Club. Good morning, wake
that ass up in the morning.
Speaker 1 (34:57):
The Breakfast Club
The Breakfast Club News
Hosts And Creators
Charlamagne Tha God
DJ Envy
Jess Hilarious
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Intentionally Disturbing
Join me on this podcast as I navigate the murky waters of human behavior, current events, and personal anecdotes through in-depth interviews with incredible people—all served with a generous helping of sarcasm and satire. After years as a forensic and clinical psychologist, I offer a unique interview style and a low tolerance for bullshit, quickly steering conversations toward depth and darkness. I honor the seriousness while also appreciating wit. I’m your guide through the twisted labyrinth of the human psyche, armed with dark humor and biting wit.