October 5, 2023 β’ 5 mins
Here are Steve Armenti's 5 tips for GTM alignment:
1. ask sales "who matches our πππππ πππππ‘π§ π£π₯π’ππππ?" to ensure marketing's hypothesis matches the people that sales regularly encounters as leads of contacts
2. get sales' feedback on your ππ¨π¬ππ₯ ππ’π¨π₯π‘ππ¬ - agree on the way customers actually want to learn about and purchase your product
3. Share your π¨π‘ππ€π¨π π©πππ¨π π£π₯π’π£π’π¦ππ§ππ’π‘ with sales to determine if this is the way they actually tell our story and make sure all campaigns are written with this message
4. share marketing's ππ’π‘π§ππ‘π§ πππππ‘πππ₯ with sales, so that they can help promote big events, new content, or important social media posts
5. co-create π¦πππ₯ππ π₯ππ©ππ‘π¨π ππ’πππ¦ to ensure everyone is guided by the same North Star
Many teams do a great job with these...in silos. The goal is not to reinvent the wheel with some complex methodology...it is to work together as one team.
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Please like, comment, & share if this brought you value!
1. ask sales "who matches our πππππ πππππ‘π§ π£π₯π’ππππ?" to ensure marketing's hypothesis matches the people that sales regularly encounters as leads of contacts
2. get sales' feedback on your ππ¨π¬ππ₯ ππ’π¨π₯π‘ππ¬ - agree on the way customers actually want to learn about and purchase your product
3. Share your π¨π‘ππ€π¨π π©πππ¨π π£π₯π’π£π’π¦ππ§ππ’π‘ with sales to determine if this is the way they actually tell our story and make sure all campaigns are written with this message
4. share marketing's ππ’π‘π§ππ‘π§ πππππ‘πππ₯ with sales, so that they can help promote big events, new content, or important social media posts
5. co-create π¦πππ₯ππ π₯ππ©ππ‘π¨π ππ’πππ¦ to ensure everyone is guided by the same North Star
Many teams do a great job with these...in silos. The goal is not to reinvent the wheel with some complex methodology...it is to work together as one team.
Thanks for watching this episode of Account Based Beverages!
Please like, comment, & share if this brought you value!
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