August 17, 2023 • 9 mins
Here is a hard truth many GTM teams don't want to face:
Your message isn't cutting through the noise.
So what do you do when your goals keep increasing, your budget to hit those numbers keep decreasing, & your performance is sliding?
On this episode of Account Based Beverages, Samantha McKenna breaks down her mantra "Show Me You Know Me" into a step-by-step process that sales & marketing teams can follow to drive TRUE personalization.
What are the important pieces of the research process?How do you connect what you learned about them to your CTA?How can you get a buyer to open/click to even see your message?
In a world where tokens no longer capture attention & open rates on sales emails hover around 6%, it is VITAL to choose quality over quantity.
If you enjoyed this week's episode, please consider subscribing & sharing with others!
Your message isn't cutting through the noise.
So what do you do when your goals keep increasing, your budget to hit those numbers keep decreasing, & your performance is sliding?
On this episode of Account Based Beverages, Samantha McKenna breaks down her mantra "Show Me You Know Me" into a step-by-step process that sales & marketing teams can follow to drive TRUE personalization.
What are the important pieces of the research process?How do you connect what you learned about them to your CTA?How can you get a buyer to open/click to even see your message?
In a world where tokens no longer capture attention & open rates on sales emails hover around 6%, it is VITAL to choose quality over quantity.
If you enjoyed this week's episode, please consider subscribing & sharing with others!
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