May 7, 2025 • 7 mins
In this episode of Account Based Beverages, host Jim Gilkey welcomes content‑strategy pro Russell Wojcik to unpack how finely tuned content fuels ABM success—without always creating more of it.
Best Moments:
Russell Wojcik is a content‑strategy and marketing leader who merges SEO, digital PR, AI, and thought leadership to grow brand authority and drive sales. Formerly a barista, he pairs technical marketing savvy with a passion for great coffee. Connect on LinkedIn or visit russellbwojcik.com for more.
Best Moments:
- (00:36) The importance of knowing your specific targeted‑account audience
- (01:35) How to contextualize content effectively for different personas
- (02:13) Leveraging AI tools to streamline content customization
- (03:20) Creating feedback loops with sales teams to improve content
- (03:44) Focus on tailoring existing content rather than creating more
- (04:00) Making content feel personalized for target accounts
- (05:14) The value of context in marketing and sales enablement
- (05:42) Russell’s account‑based beverage: espresso with oat milk
Russell Wojcik is a content‑strategy and marketing leader who merges SEO, digital PR, AI, and thought leadership to grow brand authority and drive sales. Formerly a barista, he pairs technical marketing savvy with a passion for great coffee. Connect on LinkedIn or visit russellbwojcik.com for more.
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