July 1, 2024 • 8 mins
En este episodio presentamos nueve consideraciones que debes tener en cuenta para trabajar con Booking.com
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Episode Transcript
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(00:00):
All welcome to see bmb tips.My name is Javier Cárdenas, manager and
co- founder of Welcom. Inthis episode we will see if Booking Com
is an optimal sales channel for shortand holiday rents, presenting nine criteria that
must be taken into account to determineif this is an optimal channel for the
(00:25):
management of short and holiday rents.Every day I find myself in chaps,
blogs and conversations of groups of shortand vacation rentals, of not so favorable
experiences or functions, wondering how goodit is to work with buoking com as
a sales channel, so we willshare our experience of working with this channel.
(00:46):
The pros and cons this one canbring you. The first thing to
evaluate is what is related to adistribution decision where, when working with another
sales channel other than Rbnb, itwill give you a bigger one is putting
new segments of customers and markets thatother sales channels can bring. For example,
the past Booking com Short and HolidayRental Summit showed how today of its
(01:11):
sales more than thirty- three percentare for the type of short and vacation
rental accommodation. However, this willpresent you with certain challenges that you must
bear in mind that we mention below. The first thing to contemplate is that
if you work with another channel,it is ideal that you have a PMS
(01:34):
or proper timemencistem or distribution system thatallows you to synchronize in real time,
calendar availability of your property. Otherwise, you may have challenges to overcome or
you should limit yourself to going Bnbto be only for acceptance, which would
lead you to lose an important portionof the market of this channel. Second
(01:55):
you must consider the knowledge of managinga sales channel. It' s something
that requires time and experience and it' s a learning curve with mistakes that
can cost you money and time.Managing a channel like booking com requires you
to know how to handle your strnedvery well from its setup, and any
mistakes you make can lead to youlosing money or causing inconvenience to guests,
(02:19):
and this is a learning curve.In addition, as rvyn B, this
platform makes changes to its stranets,which leads you to be in permanent update
of the configuration changes. Such asimple example is that this platform is much
more transactional, where you cannot decideto sects or a host sects they simply
if they see availability of the conditions, they reserve your property. Although this
(02:44):
in some markets also already Booking startsto change it and in some markets it
allows you to say whether you acceptor not, but this you have to
leave very well configured. Third,Booking com is a platform that was created
to manage hotels, so what itapplies to can be very different from platforms
like rvn B, which were createdby understanding the logical gene of short and
(03:06):
vacation rentals. An example is thatmost reservations will reach you without any kind
of consultation. It' s amuch more transactional channel than darbyn B,
where most people ask you before makinga guest reservation. It is also a
platform that gives a lot of weightto the price and is what highlights the
most while serving in me. Itgives much more weight and value to items
(03:28):
such as photos, ratings, amongother elements. Fourth booking com is a
platform that tends to favor in greatermeasure in a dispute or claim to the
guest than to the host owner.In addition, it does not allow you
to qualify the guest and its hostdamage insurance do not apply many Latin American
(03:49):
countries, so, to minimize damagerisks, you must manage it more with
security deposits, which involves greater managementand the use of other additional platforms for
collections, for example Irbnb. Whenyou have a dispute over an unfair comment
from the guest. If you putin enough evidence, you could get rid
(04:10):
of this. This is almost impossibleto achieve in booking com. In addition,
in our experience, booking COM ratingsare stronger than nervin b precisely because
of the level of the guest youbook. For this platform expects a level
of standardization and service more tel typethan short and vacation rentals. Fifth,
(04:30):
the form of power booking COM.This is the biggest booking challenge, as
in most countries it is responsible forthe guest choir. It is you as
host or owner, as they provideus with a collection platform to the guests,
as has bn B. This leadsto you having to charge at destination
or having to have a pre-booking collection platform, which leads to an
(04:51):
additional cost for IT as host.In addition, the responsibility for collection rests
with IT as owner or host.I stop cancellation rates on channels like booking
by not having a guaranteed payment,cancellation rates may become higher than a channel
eat bn B. In addition,it' s going to be hard for
(05:12):
me to let you work with non- refundable rates and ask for rather flexible
cancellation policies. For example, inthe case of Derbin B, our cancellation
fee may be between twelve to sixteenpercent, while with booking. Dot com
this can increase by twenty- five, thirty- four percent. Also the
number of reservations and fraud disputes onthis platform may be greater than in ervin
(05:33):
B. In our case we receivemore credit card frauds and booking disputes.
Point com of what we have invn B, which they responsible for the
payment. Seventh point is the incidentwith the guests. Based on our experience,
both in ervin B and booking hasthe Huespres that behaves very well as
wuespres that are not so pleasant.However, in our larceny year rate if
(05:56):
it has been higher in Buking comthan nervian B, since it is a
channel that has fewer filters and lessguarantees for damages or breaches of rules that
may cause an eighth point guest.Keeping in mind in radio management in irmamen
and prices, it is important thatplatforms like Booking work a different price structure
than giving good b and if youdon' t know it well, it
(06:19):
can lead to many discounts, affectingthe profitability of your property. For example,
they have a loyalty program called GINIS, you have special discounts by region
and device type that they buy youand all these accumulate. For example,
you may have a$ 100 fee, but if you have a Genius and
a mobile, their discount can addup to thirty percent and, therefore,
(06:43):
you will only receive seventy dollars.In addition, it authorizes the sale of
its customers from its compliance program.You' re spelling out certain benefits to
them, such as not charging forfaithful cleaning, which has a big impact
on short and holiday rents. Asa ninth point you should consider the cobra
mode of booking COP, which isnot by brandav as if Irbnb does,
(07:05):
which means that they charge the guesta value and their commission is deducted by
reaching you a gross value is alreadycounted. The Commission. Booking com has
a Commission model where you charge thetotal host value and then they put in
an invoice for the value of theCommission. This helps you manage your cash
flows, as the Commission only paysuntil the end of the month. But
(07:28):
it must be more organized in havinga provision of these commissions, as we
present you buki com is a channelthat is growing a lot in the short
and vacation rental industry and in whichthey want to take greater market participation and
as owner or host. This willallow you to reach another market segment and
so, having a dependency on justone sales channel is not so good.
(07:53):
However, their management requires knowledge,time and, in addition, can bring
you certain challenges that you should tryto minimize. For the management of this
or you will not become a headacheand not an opportunity to optimize your income.
Since Welkcon we have worked with BookingCom for more than ten years to
carry the management of animalment radio ofdifferent hotels and later in the management of
(08:18):
short and occasional rents. Which hasallowed us to have a learning curve in
the management of this channel. Thathas allowed us to suffocate the sale of
our properties in more than one saleschannel. However, you have to have
knowledge. This is going to bringyou challenges, but you have enjoyed this
episode of AIRBNBP Tips to the fullest. I invite you to follow us on
welcon traveng and follow us on allplatforms where Irby NB Tips is. Thank
(08:43):
you so much. See you ina next episode.
All welcome to see bmb tips.My name is Javier Cárdenas, manager and
co- founder of Welcom. Inthis episode we will see if Booking Com
is an optimal sales channel for shortand holiday rents, presenting nine criteria that
must be taken into account to determineif this is an optimal channel for the
(00:25):
management of short and holiday rents.Every day I find myself in chaps,
blogs and conversations of groups of shortand vacation rentals, of not so favorable
experiences or functions, wondering how goodit is to work with buoking com as
a sales channel, so we willshare our experience of working with this channel.
(00:46):
The pros and cons this one canbring you. The first thing to
evaluate is what is related to adistribution decision where, when working with another
sales channel other than Rbnb, itwill give you a bigger one is putting
new segments of customers and markets thatother sales channels can bring. For example,
the past Booking com Short and HolidayRental Summit showed how today of its
(01:11):
sales more than thirty- three percentare for the type of short and vacation
rental accommodation. However, this willpresent you with certain challenges that you must
bear in mind that we mention below. The first thing to contemplate is that
if you work with another channel,it is ideal that you have a PMS
(01:34):
or proper timemencistem or distribution system thatallows you to synchronize in real time,
calendar availability of your property. Otherwise, you may have challenges to overcome or
you should limit yourself to going Bnbto be only for acceptance, which would
lead you to lose an important portionof the market of this channel. Second
(01:55):
you must consider the knowledge of managinga sales channel. It' s something
that requires time and experience and it' s a learning curve with mistakes that
can cost you money and time.Managing a channel like booking com requires you
to know how to handle your strnedvery well from its setup, and any
mistakes you make can lead to youlosing money or causing inconvenience to guests,
(02:19):
and this is a learning curve.In addition, as rvyn B, this
platform makes changes to its stranets,which leads you to be in permanent update
of the configuration changes. Such asimple example is that this platform is much
more transactional, where you cannot decideto sects or a host sects they simply
if they see availability of the conditions, they reserve your property. Although this
(02:44):
in some markets also already Booking startsto change it and in some markets it
allows you to say whether you acceptor not, but this you have to
leave very well configured. Third,Booking com is a platform that was created
to manage hotels, so what itapplies to can be very different from platforms
like rvn B, which were createdby understanding the logical gene of short and
(03:06):
vacation rentals. An example is thatmost reservations will reach you without any kind
of consultation. It' s amuch more transactional channel than darbyn B,
where most people ask you before makinga guest reservation. It is also a
platform that gives a lot of weightto the price and is what highlights the
most while serving in me. Itgives much more weight and value to items
(03:28):
such as photos, ratings, amongother elements. Fourth booking com is a
platform that tends to favor in greatermeasure in a dispute or claim to the
guest than to the host owner.In addition, it does not allow you
to qualify the guest and its hostdamage insurance do not apply many Latin American
(03:49):
countries, so, to minimize damagerisks, you must manage it more with
security deposits, which involves greater managementand the use of other additional platforms for
collections, for example Irbnb. Whenyou have a dispute over an unfair comment
from the guest. If you putin enough evidence, you could get rid
(04:10):
of this. This is almost impossibleto achieve in booking com. In addition,
in our experience, booking COM ratingsare stronger than nervin b precisely because
of the level of the guest youbook. For this platform expects a level
of standardization and service more tel typethan short and vacation rentals. Fifth,
(04:30):
the form of power booking COM.This is the biggest booking challenge, as
in most countries it is responsible forthe guest choir. It is you as
host or owner, as they provideus with a collection platform to the guests,
as has bn B. This leadsto you having to charge at destination
or having to have a pre-booking collection platform, which leads to an
(04:51):
additional cost for IT as host.In addition, the responsibility for collection rests
with IT as owner or host.I stop cancellation rates on channels like booking
by not having a guaranteed payment,cancellation rates may become higher than a channel
eat bn B. In addition,it' s going to be hard for
(05:12):
me to let you work with non- refundable rates and ask for rather flexible
cancellation policies. For example, inthe case of Derbin B, our cancellation
fee may be between twelve to sixteenpercent, while with booking. Dot com
this can increase by twenty- five, thirty- four percent. Also the
number of reservations and fraud disputes onthis platform may be greater than in ervin
(05:33):
B. In our case we receivemore credit card frauds and booking disputes.
Point com of what we have invn B, which they responsible for the
payment. Seventh point is the incidentwith the guests. Based on our experience,
both in ervin B and booking hasthe Huespres that behaves very well as
wuespres that are not so pleasant.However, in our larceny year rate if
(05:56):
it has been higher in Buking comthan nervian B, since it is a
channel that has fewer filters and lessguarantees for damages or breaches of rules that
may cause an eighth point guest.Keeping in mind in radio management in irmamen
and prices, it is important thatplatforms like Booking work a different price structure
than giving good b and if youdon' t know it well, it
(06:19):
can lead to many discounts, affectingthe profitability of your property. For example,
they have a loyalty program called GINIS, you have special discounts by region
and device type that they buy youand all these accumulate. For example,
you may have a$ 100 fee, but if you have a Genius and
a mobile, their discount can addup to thirty percent and, therefore,
(06:43):
you will only receive seventy dollars.In addition, it authorizes the sale of
its customers from its compliance program.You' re spelling out certain benefits to
them, such as not charging forfaithful cleaning, which has a big impact
on short and holiday rents. Asa ninth point you should consider the cobra
mode of booking COP, which isnot by brandav as if Irbnb does,
(07:05):
which means that they charge the guesta value and their commission is deducted by
reaching you a gross value is alreadycounted. The Commission. Booking com has
a Commission model where you charge thetotal host value and then they put in
an invoice for the value of theCommission. This helps you manage your cash
flows, as the Commission only paysuntil the end of the month. But
(07:28):
it must be more organized in havinga provision of these commissions, as we
present you buki com is a channelthat is growing a lot in the short
and vacation rental industry and in whichthey want to take greater market participation and
as owner or host. This willallow you to reach another market segment and
so, having a dependency on justone sales channel is not so good.
(07:53):
However, their management requires knowledge,time and, in addition, can bring
you certain challenges that you should tryto minimize. For the management of this
or you will not become a headacheand not an opportunity to optimize your income.
Since Welkcon we have worked with BookingCom for more than ten years to
carry the management of animalment radio ofdifferent hotels and later in the management of
(08:18):
short and occasional rents. Which hasallowed us to have a learning curve in
the management of this channel. Thathas allowed us to suffocate the sale of
our properties in more than one saleschannel. However, you have to have
knowledge. This is going to bringyou challenges, but you have enjoyed this
episode of AIRBNBP Tips to the fullest. I invite you to follow us on
welcon traveng and follow us on allplatforms where Irby NB Tips is. Thank
(08:43):
you so much. See you ina next episode.
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