All Things Book Marketing
The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.
Episodes
April 23, 2025 • 44 mins
In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.
They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.
Key topics include the shift towards direct ...
They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.
Key topics include the shift towards direct ...
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April 23, 2025 • 51 mins
In this segment of Smith Publicity's 'All Things Book Marketing,' CEO Sandy Smith invites Garrett Perkins, CRO of Givington’s, to discuss effective strategies for authors to maximize their book marketing efforts.
With over 10 years of experience in the publishing and e-commerce industries, Garrett shares insights on leveraging books to build credibility, generate bulk book sales, and increase speaking fees.
He explains the importanc...
With over 10 years of experience in the publishing and e-commerce industries, Garrett shares insights on leveraging books to build credibility, generate bulk book sales, and increase speaking fees.
He explains the importanc...
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March 15, 2025 • 39 mins
In this episode of the Smith Publicity All Things Book Marketing Podcast, Sandy Smith, CEO of Smith Publicity interviews Ashley Zink, founder of Higher Ground Consulting, about her expertise in helping authors turn their books into profitable ventures. They delve into the crucial steps for successful book marketing, including early planning, identifying clear goals, capturing reader data, and using lead magnets. Ashley also emphasi...
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January 22, 2025 • 54 mins
In the latest episode of the All Things Book Marketing Podcast, host Marissa Eigenbrood of Smith Publicity leads a discussion with LinkedIn strategist Rachel Robertson. The conversation focuses on the evolution of LinkedIn strategies, especially for nonfiction authors. Rachel shares her journey into LinkedIn consultancy, emphasizing the importance of authenticity and storytelling. The duo explores tips for optimizing LinkedIn profi...
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January 20, 2025 • 51 mins
Marissa Eigenbrood, president of Smith Publicity, hosts this episode of All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing.
They discuss Allison's publishing journey and her approach to blending traditional and innovative methods in the industry.
The conversation highlights the significance of continuous writing for business authors, the intersection of personal branding with...
They discuss Allison's publishing journey and her approach to blending traditional and innovative methods in the industry.
The conversation highlights the significance of continuous writing for business authors, the intersection of personal branding with...
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December 12, 2024 • 39 mins
In this episode of "Smith Publicity's All Things Book Marketing," host Sandy Smith, CEO of Smith Publicity, welcomes Annie Oswald, the former Vice President of Publishing at Franklin Covey, now a motivational speaker and publishing consultant.
Annie and Sandy discuss insights on the power of international rights and their significance for authors and publishing professionals. Throughout the conversation, Annie discusses:
Annie and Sandy discuss insights on the power of international rights and their significance for authors and publishing professionals. Throughout the conversation, Annie discusses:
- the crit...
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December 12, 2024 • 53 mins
Nurturing Creativity and Marketing Mindsets for Authors
In this episode of the All Things Book Marketing Podcast, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer shares insights from her 10 years of experience in coaching, workshops, and editing, having helped over a thousand authors.
The conversati...
In this episode of the All Things Book Marketing Podcast, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer shares insights from her 10 years of experience in coaching, workshops, and editing, having helped over a thousand authors.
The conversati...
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In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing.
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasi...
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasi...
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October 24, 2024 • 38 mins
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, chats with ghostwriter and business strategist Emily Crookston about how to maximize a book’s impact as a powerful marketing tool.
Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, starting well before the final manuscript is complete.
With her unique perspective, Emily e...
Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, starting well before the final manuscript is complete.
With her unique perspective, Emily e...
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September 30, 2024 • 55 mins
In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses:
- Navigating working with publishers,
- Importance of building an author brand/platform
- What publishers are looking for in decising which authors to sign on--platform vs good content–what is more impac...
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September 24, 2024 • 30 mins
Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the importance of aligning distribution strategies with reader behavior to maximize book sales.
Key Points
Key Points
- The benefits of print on demand for authors, highlighting how it reduces the need for authors to carry books and prevents excess inve...
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August 20, 2024 • 30 mins
Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book.
“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand E...
“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand E...
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August 6, 2024 • 37 mins
You've gotten through writing, editing, design, production, distribution, and publication. Your book is now published and available and... now what? Written Word Media's Emma Boyer joins us in this episode of All Things Book Marketing to discuss timing, strategy, and recommendations for post-publication promotions.
Emma Boyer is the VP of Digital Operations at Written Word Media, a book promotion company that uses specialized and ...
Emma Boyer is the VP of Digital Operations at Written Word Media, a book promotion company that uses specialized and ...
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For authors navigating complex publishing pathways, a literary agent serves as a guide and advocate,
cutting through the noise and opening up the doors to new opportunities on your behalf. Not only is
working with a literary agent essential for any kind of traditional deal, but they can also help authors with translating publishing contracts from hybrid and indie houses as well and can curate long-lasting
relationships with editors an...
cutting through the noise and opening up the doors to new opportunities on your behalf. Not only is
working with a literary agent essential for any kind of traditional deal, but they can also help authors with translating publishing contracts from hybrid and indie houses as well and can curate long-lasting
relationships with editors an...
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July 9, 2024 • 27 mins
Literary Agent and author Lucinda Halpern discusses tips for querying and other ways to get connected to and signed by an agent in this episode of All Things Book Marketing!
Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Ti...
Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Ti...
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June 25, 2024 • 30 mins
Audio content is in with readers and that means that audiobooks are now expected from authors, not just recommended. David Wolf, Founder and CEO of Audivita, answers some commonly asked questions including the who, what, when, where, and why of audiobooks in this episode of Smith Publicity's All Things Book Marketing.
David Wolf spent years serving as a music composer and producer of audio content for radio, TV, film, podcasts, aud...
David Wolf spent years serving as a music composer and producer of audio content for radio, TV, film, podcasts, aud...
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June 11, 2024 • 30 mins
Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us!
Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the host of the Growth Accelerator Podcast, and co-host of A...
Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the host of the Growth Accelerator Podcast, and co-host of A...
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May 28, 2024 • 41 mins
Smith Publicity President, Marissa Eigenbrood, and Marketing Manager, Olivia McCoy, sit down to discuss the highlights and takeaways of 2024's US Book Show hosted in NYC by Publishers Weekly and the Association of American Literary Agents (AALA).
About the 2024 U.S. Book Show: Publishers Weekly and the Association of American Literary Agents presented an in-person educational conference for agents, editors, marketers and book publis...
About the 2024 U.S. Book Show: Publishers Weekly and the Association of American Literary Agents presented an in-person educational conference for agents, editors, marketers and book publis...
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May 14, 2024 • 28 mins
Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity.
Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business...
Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business...
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April 30, 2024 • 28 mins
We sat down with Bookshop.org's Director of Bookstore Partnerships to discuss the indie bookstore landscape in recent years and how authors and readers can further engage with their local indies.
Steph Opitz (she/her) is the Director of Bookstore Partnerships at Bookshop.org. Formerly, she was the founding director of Wordplay at The Loft Literary Center in Minneapolis and a visiting instructor at the University of Minnesota. She se...
Steph Opitz (she/her) is the Director of Bookstore Partnerships at Bookshop.org. Formerly, she was the founding director of Wordplay at The Loft Literary Center in Minneapolis and a visiting instructor at the University of Minnesota. She se...
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