All Things Book Marketing
The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.
Episodes
December 4, 2025 • 48 mins
Visual Storytelling for Authors and Speakers with John DeMato
In this episode of the All Things Book Marketing podcast, this episode’s host Marissa Eigenbrood, President of Smith Publicity, welcomes visual storytelling strategist and photographer, John DeMato.
They delve into John's background, from his early days in photography to his evolution as a strategist helping professionals enhance their visual presence.
John shares insigh...
In this episode of the All Things Book Marketing podcast, this episode’s host Marissa Eigenbrood, President of Smith Publicity, welcomes visual storytelling strategist and photographer, John DeMato.
They delve into John's background, from his early days in photography to his evolution as a strategist helping professionals enhance their visual presence.
John shares insigh...
Mark as Played
December 4, 2025 • 44 mins
Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone
In this episode of the All Things Book Marketing podcast by Smith Publicity, this episode’s host Marissa Eigenbrood, Smith Publicity’s President, interviews Owen Sammarone, founder of Unleash the Knowledge—a personal branding and ghostwriting agency.
Owen shares his journey from a non-reader to an influential content creator with a 200,000-...
In this episode of the All Things Book Marketing podcast by Smith Publicity, this episode’s host Marissa Eigenbrood, Smith Publicity’s President, interviews Owen Sammarone, founder of Unleash the Knowledge—a personal branding and ghostwriting agency.
Owen shares his journey from a non-reader to an influential content creator with a 200,000-...
Mark as Played
December 4, 2025 • 42 mins
Dressing the Part With Kate Breen: The Power of Personal Style in Thought Leadership
In this episode of 'All Things Book Marketing with Smith Publicity,' CEO Sandy Smith interviews Kate Breen, the owner of Get Dressed Go, a top personal styling service in Washington, DC.
Kate shares her experience styling executives, speakers, and professionals whose work demands an exceptional visual presence on stage and on camera.
Discussing the im...
In this episode of 'All Things Book Marketing with Smith Publicity,' CEO Sandy Smith interviews Kate Breen, the owner of Get Dressed Go, a top personal styling service in Washington, DC.
Kate shares her experience styling executives, speakers, and professionals whose work demands an exceptional visual presence on stage and on camera.
Discussing the im...
Mark as Played
August 13, 2025 • 35 mins
In this episode, host and Smith Publicity Vice President Corinne Moulder chats with Sally Ekus, a senior literary agent at JVNLA, about the evolution and specialization of the culinary publishing market.
Sally shares her journey growing up in the world of cookbook publishing, her expertise in representing culinary authors, and the shifts in the industry toward niche, hyper-targeted cookbooks.
They also discuss the importance of lev...
Sally shares her journey growing up in the world of cookbook publishing, her expertise in representing culinary authors, and the shifts in the industry toward niche, hyper-targeted cookbooks.
They also discuss the importance of lev...
Mark as Played
June 23, 2025 • 40 mins
In this episode of 'All Things Book Marketing,' host Smith Publicity's Corinne Moulder talks with Lee Wind, Chief Content Officer for the Independent Book Publishers Association (IBPA).
Lee discusses his award-winning program 'We Are Stronger Than Censorship,' which counteracts book challenges by donating books to promote freedom to read. He shares insights on creating impactful book marketing strategies, emphasizing the importance...
Mark as Played
May 28, 2025 • 36 mins
Building Influence and Community: The Future (and Power) of Author Newsletters
In this episode of 'All Things Book Marketing,' the host Corinne Moulder, Smith Publicity's Vice President of Business Development, interviews Kathleen Schmidt, founder of Kathleen Schmidt Public Relations.
They discuss Kathleen's extensive experience in book publishing as a publicist, literary agent, acquisitions editor, and ghostwriter. Kathleen shares ...
In this episode of 'All Things Book Marketing,' the host Corinne Moulder, Smith Publicity's Vice President of Business Development, interviews Kathleen Schmidt, founder of Kathleen Schmidt Public Relations.
They discuss Kathleen's extensive experience in book publishing as a publicist, literary agent, acquisitions editor, and ghostwriter. Kathleen shares ...
Mark as Played
May 28, 2025 • 33 mins
Authors: Crafting Your Media Presence, Interview Tips and Advice
In this episode of 'All Things Book Marketing,' host Corinne Moulder, Smith Publicity's Vice President of Business Development, welcomes back Emmy award-winning television producer, bestselling author, and media training expert Paula Rizzo.
Paula shares her journey from TV production to becoming a media trainer, emphasizing the importance of preparation, content creatio...
In this episode of 'All Things Book Marketing,' host Corinne Moulder, Smith Publicity's Vice President of Business Development, welcomes back Emmy award-winning television producer, bestselling author, and media training expert Paula Rizzo.
Paula shares her journey from TV production to becoming a media trainer, emphasizing the importance of preparation, content creatio...
Mark as Played
April 23, 2025 • 44 mins
In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.
They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.
Key topics include the shift towards direct ...
They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.
Key topics include the shift towards direct ...
Mark as Played
April 23, 2025 • 51 mins
In this segment of Smith Publicity's 'All Things Book Marketing,' CEO Sandy Smith invites Garrett Perkins, CRO of Givington’s, to discuss effective strategies for authors to maximize their book marketing efforts.
With over 10 years of experience in the publishing and e-commerce industries, Garrett shares insights on leveraging books to build credibility, generate bulk book sales, and increase speaking fees.
He explains the importanc...
With over 10 years of experience in the publishing and e-commerce industries, Garrett shares insights on leveraging books to build credibility, generate bulk book sales, and increase speaking fees.
He explains the importanc...
Mark as Played
March 15, 2025 • 39 mins
In this episode of the Smith Publicity All Things Book Marketing Podcast, Sandy Smith, CEO of Smith Publicity interviews Ashley Zink, founder of Higher Ground Consulting, about her expertise in helping authors turn their books into profitable ventures. They delve into the crucial steps for successful book marketing, including early planning, identifying clear goals, capturing reader data, and using lead magnets. Ashley also emphasi...
Mark as Played
January 22, 2025 • 54 mins
In the latest episode of the All Things Book Marketing Podcast, host Marissa Eigenbrood of Smith Publicity leads a discussion with LinkedIn strategist Rachel Robertson. The conversation focuses on the evolution of LinkedIn strategies, especially for nonfiction authors. Rachel shares her journey into LinkedIn consultancy, emphasizing the importance of authenticity and storytelling. The duo explores tips for optimizing LinkedIn profi...
Mark as Played
January 20, 2025 • 51 mins
Marissa Eigenbrood, president of Smith Publicity, hosts this episode of All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing.
They discuss Allison's publishing journey and her approach to blending traditional and innovative methods in the industry.
The conversation highlights the significance of continuous writing for business authors, the intersection of personal branding with...
They discuss Allison's publishing journey and her approach to blending traditional and innovative methods in the industry.
The conversation highlights the significance of continuous writing for business authors, the intersection of personal branding with...
Mark as Played
December 12, 2024 • 39 mins
In this episode of "Smith Publicity's All Things Book Marketing," host Sandy Smith, CEO of Smith Publicity, welcomes Annie Oswald, the former Vice President of Publishing at Franklin Covey, now a motivational speaker and publishing consultant.
Annie and Sandy discuss insights on the power of international rights and their significance for authors and publishing professionals. Throughout the conversation, Annie discusses:
Annie and Sandy discuss insights on the power of international rights and their significance for authors and publishing professionals. Throughout the conversation, Annie discusses:
- the crit...
Mark as Played
December 12, 2024 • 53 mins
Nurturing Creativity and Marketing Mindsets for Authors
In this episode of the All Things Book Marketing Podcast, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer shares insights from her 10 years of experience in coaching, workshops, and editing, having helped over a thousand authors.
The conversati...
In this episode of the All Things Book Marketing Podcast, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer shares insights from her 10 years of experience in coaching, workshops, and editing, having helped over a thousand authors.
The conversati...
Mark as Played
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing.
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasi...
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasi...
Mark as Played
October 24, 2024 • 38 mins
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, chats with ghostwriter and business strategist Emily Crookston about how to maximize a book’s impact as a powerful marketing tool.
Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, starting well before the final manuscript is complete.
With her unique perspective, Emily e...
Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, starting well before the final manuscript is complete.
With her unique perspective, Emily e...
Mark as Played
September 30, 2024 • 55 mins
In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses:
- Navigating working with publishers,
- Importance of building an author brand/platform
- What publishers are looking for in decising which authors to sign on--platform vs good content–what is more impac...
Mark as Played
September 24, 2024 • 30 mins
Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the importance of aligning distribution strategies with reader behavior to maximize book sales.
Key Points
Key Points
- The benefits of print on demand for authors, highlighting how it reduces the need for authors to carry books and prevents excess inve...
Mark as Played
August 20, 2024 • 30 mins
Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book.
“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand E...
“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand E...
Mark as Played
August 6, 2024 • 37 mins
You've gotten through writing, editing, design, production, distribution, and publication. Your book is now published and available and... now what? Written Word Media's Emma Boyer joins us in this episode of All Things Book Marketing to discuss timing, strategy, and recommendations for post-publication promotions.
Emma Boyer is the VP of Digital Operations at Written Word Media, a book promotion company that uses specialized and ...
Emma Boyer is the VP of Digital Operations at Written Word Media, a book promotion company that uses specialized and ...
Mark as Played
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
The official podcast of comedian Joe Rogan.