Navigating Bookscan: Making Your Bulk Book Sales Count and Creative Retail Sales Strategies

In this segment of Smith Publicity's 'All Things Book Marketing,' CEO Sandy Smith invites Garrett Perkins, CRO of Givington’s, to discuss effective strategies for authors to maximize their book marketing efforts.

 With over 10 years of experience in the publishing and e-commerce industries, Garrett shares insights on leveraging books to build credibility, generate bulk book sales, and increase speaking fees.

He explains the importance of partnering with certified retailers like Givington’s to ensure book sales are tracked properly for royalties and future publishing opportunities. Additionally, Garrett emphasizes the significance of starting marketing efforts early, building a direct-to-consumer content engine, and creating ancillary products like workbooks and animated book trailers.

Authors are encouraged to think beyond the book and utilize various digital tools to engage their audience and enhance their brand.

00:00 Introduction to Smith Publicity
00:18 Meet Garrett Perkins: CRO of Givington’s
02:42 The Importance of Speaking Engagements for Authors
04:02 Creative Retail Sales Strategies
10:19 Certified Retail Sales and Their Importance
13:56 Planning Your Book Marketing Early
23:05 Building a Direct-to-Consumer Content Engine
27:56 Innovative Book Marketing Strategies
28:40 Case Study: John Mark Comer's Dual Book Release
29:50 The Power of Animated Book Trailers
31:37 Tailoring Marketing Strategies for Authors
33:41 Building a Comprehensive Book Ecosystem
39:36 Realistic Expectations for Book Sales
42:05 Final Thoughts and Contact Information