In this episode of 'All Things Book Marketing,' host Corinne Moulder, Smith Publicity's Vice President of Business Development, welcomes back Emmy award-winning television producer, bestselling author, and media training expert Paula Rizzo.
Paula shares her journey from TV production to becoming a media trainer, emphasizing the importance of preparation, content creation, and confidence for authors and experts. She discusses common misconceptions about media training, the value of storytelling, the essentials of video creation, and effective strategies to handle interviews.
Listeners will gain insights on becoming media-ready, leveraging their book as an extension of their brand, and preparing for media appearances. Paula also introduces her course, 'Media Ready Author,' aimed at helping authors successfully navigate the media landscape.
00:00 Introduction and Guest Welcome
01:22 Paula Rizzo's Background and Journey
02:18 The Importance of Media Training
04:53 Becoming Your Own Producer
07:08 Creating and Leveraging Content
11:35 Tips for Effective Video Content
16:05 Preparing for Media Appearances
17:29 Television Interview Preparation
18:18 The Power of Storytelling in Podcasts
20:39 Essential Equipment for Podcasts
23:16 Handling Controversial Questions
28:32 Long-Term Media Strategy for Authors
31:09 Media Ready Author Course Overview
For more insights about book publicity and book marketing, visit Smith Publicity and subscribe to our newsletter to stay updated on upcoming podcast episodes.
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.