As VP of Marketing at Loxo, Sam knows a lot about Account-Based Marketing, Sales, and Prospecting. He walks us through:
- How recruiters can leverage this approach to systematically win more clients
- Defining an ideal client profile (ICP)
- The role of AI in this process
- Effective outreach strategies
- Measuring success
- And more!
Want to learn more about business development as a recruiter?
Check out our playbook here.
And be sure to listen to our Tactical Tuesday episodes on the topic (which bookend this episode) for even more tips.
Chapters:
00:00 - The ultimate account-based prospecting guide for recruiters
03:48 - Why account-based prospecting is a game-changer for recruiters
09:30 - How to define your ideal client profile (ICP) in recruitment
15:50 - The recruiter's guide to effective client outreach strategies
20:26 - The best outreach channels for connecting with new clients
20:10 - Getting started with account-based marketing (ABM) for your agency
29:50 - Measuring what matters: Recruitment KPIs for ABM success
39:40 - Continuing your business development journey
Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co
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