214: [ABP EXPERT SERIES] Positioning & Unique Value Propositions ft. Anthony Pierri

In light of Loxo's recent Account Based Prospecting product release, we're bringing you a roundup of marketing, sales, and business development experts over the next few weeks. And when we say experts...these people are literally the best of the best. 

Throughout this series, you'll learn everything you need to know to grow your recruiting business — and we're starting off with a very important step, which is: 

Looking in the mirror and figuring out who, exactly, you are. 

In this episode, Anthony Pierri — co-founder of FletchPMM and haver of hot takes on Linkedin — joins us to share the significance of positioning, the benefits & challenges of niche marketing, and the frameworks that can help businesses articulate their unique value propositions. We start here because understanding your value and being able to articulate and repeat it to the market as much as you can is how you make a name for yourself — and how you become the first to come to mind when a hiring need in your niche strikes. 

Dive in here and then stay tuned for the rest of the series to come! You'll be a prospecting pro in no time. 


Chapters:

00:00 - The foundation for growing your recruiting business
05:30 - How to define your firm's unique market positioning
16:05 - The common mistake of trying to be everything to everyone
19:10 - From generalist to specialist: making the strategic move
22:30 - A step-by-step guide to building your positioning statement
34:00 - How to answer the critical question: why should clients choose you?
43:30 - Your positioning action plan for smarter prospecting







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