In this conversation, you'll discover how Sidney and her team meticulously design and implement ABP strategies — from building and segmenting target account lists to leveraging data for personalized outreach. You'll also learn about the importance of CRM integration, automation in tracking account engagement, and the balance between data-driven decisions and intuitive insights. The second episode in our series, this is a foundational building block for any recruiter looking to build & scale a prospecting function at their agency.
Chapters:
00:00 - The recruiter's playbook for winning high-value clients
05:30 - Why ABP is key to predictable growth for your agency
08:10 - Building your Ideal Client Profile (ICP) from scratch
14:20 - Using buying signals to identify high-intent clients
25:30 - Personalization at scale: Crafting outreach that converts
32:33 - Launching your prospecting function: The first 90 days
41:50 - Balancing automation and the human touch in sales prospecting
45:40 - The multi-touch strategy for winning high-value clients
49:00 - Sidney Waterfall's playbook: Lessons from the prospecting front lines
Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.