220: [ABP EXPERT SERIES] The 5 Cs of Social Selling ft. Morgan Ingram

Today, we continue our Account Based Prospecting expert series — and this time, Sam interviews Morgan Ingram, founder and CEO of AMP Social. Anyone active on LinkedIn has probably come across Morgan's profile, and if you have, you'll understand why he's basically the unofficial king of social selling. In this episode, Morgan shares his 5 Cs of Social Selling — Clarity, Connection, Conversation, Comment, and Content — as a framework for building authentic relationships and driving business. Sam and Morgan also discuss how to prepare for and execute the first sales call, emphasizing the importance of doing thorough research and providing value to prospects. Morgan introduces us to his five-step process, including a "LinkedIn loop" to maintain engagement after the meeting.

At the end of the day, the conversation highlights the value of personalized, human-centered outreach over generic, automated messages — demonstrating how a thoughtful approach can lead to better results in recruitment and sales.

Another "can't miss" episode, filled with takeaways you can start implementing today. 



Chapters:

00:00 - Meet Morgan Ingram: Social selling strategies for recruiters
03:30 - The first C: Defining your Ideal Client Profile (ICP) for better targeting
07:50 - Moving from a contact request to a meaningful connection
10:25 - How to start sales conversations without being salesy
21:33 - The power of LinkedIn comments for business development
27:45 - A content strategy to attract high-value clients and candidates
31:00 - How to execute personalized outreach that actually gets replies
36:40 - A practical framework for closing more recruitment deals








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