July 8, 2025 • 25 mins
What if struggle wasn’t the price of success, but the thing holding you back from it? In this powerful episode, Bri Seeley unpacks the deeply ingrained belief that suffering equals worthiness—and offers a bold new path forward.You’ll learn:
- Why hustle culture is a lie we’ve been sold
- How to detach your value from your effort
- The subconscious reprogramming needed to embrace ease
- A client story of transforming burnout into spacious success
- How to join Bri’s new "Claim Your Ease Era" immersion
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Question for you and hear me out. What if the
goals you're chasing, the finish line that you want to cross,
the bigness you want to experience in your life. What
if the pathway to that destination was not actually at
the end of the struggle, but rather on the other
(00:22):
side of surrender. I'm so excited for today's episode because
it feels like a deeply personal episode but also something
that I see in pretty much every client that I
work with, pretty much every colleague that I have, all
(00:42):
of my high achieving friends, all the women that I
have surrounding me. We wear exhaustion as a badge of honor.
Feels like struggle is the price that we have to
pay to prove that we're worthy of the successes and
the accolades that we seek. Our world around us, our culture,
(01:04):
the generations before us, have taught us that unless we're grinding, suffering,
sacrificing that one the results likely won't come, and two,
even if they do come, they don't count. But what
if this is the thing that's holding all of us
back from the lives we actually want. In today's episode,
(01:28):
I want to dive into this lie that struggle makes
us worthy that struggle makes our goals worth it. Let's
talk about how this pattern even got ingrained in all
of us in the first place, and then the ways
that this is showing up in our lives, in our businesses,
(01:49):
in our careers, in our relationships without us even noticing.
I want to share my own story of chasing valide
through burnout clients that I've seen, colleagues that I've seen,
and how we've broken free from this hustle culture to
(02:09):
embrace a softer, more powerful way of living. And I
really truly want to unravel for all of us what
it actually looks like to build a reality that is
rooted in ease. Take a second for yourself and think
about that right now. What does it mean to live
in a reality rooted in ease? And what comes up
(02:32):
for you when you think about that? If you have
been craving a different way to succeed, but like me
and most the other women, question is that even possible?
Am I lazy? Does that make me unmotivated or unambitious?
If any of those things resonate with you, this conversation
(02:54):
is for you, because yes, ease is allowed, Yes you
can reach all of your goals through ease, and more
than anything in this episode, I just want to highlight
that there's another option available to you, so stick around.
I'm so excited to dive into this. And please, as
(03:16):
you're listening to this, if you think of another person
that needs to hear this episode, please please, please, please
please consider sharing this with them. I know for a
fact that I cannot reach all the people that I'm
here to reach without people like you sharing my work
as I go along, So please, please please be thinking
about who you can share this episode with. And I'm
(03:38):
just so excited to go on this journey with you today.
You were never meant for a small life. You'd have
bold ideas, audacious dreams, and visions that keep you up
at night. But the truth is big goals don't palm
with step by step instruction. Success doesn't come from doing more.
Hey pumps for becoming more well. Big Goal Energy a
(04:01):
podcast for high achieving women who are done shrinking, striving,
and second guessing and are ready to defy reality in
pursuit of the life they actually want. I'm your hostess,
pre sealy, goal architect, subconscious strategist, and your permission slip
to want what you want. Join me as we go
beyond the service level success to explore the mindset, identity,
(04:24):
and inner work required to bring your biggest, most delulu
goals to life. This is your space to be seen,
to be extended, and to remember that you are not
alone on this journey. Let's get into it. Oh hey,
welcome back presently here, hostess of Big Goal Energy. Today's
episode feels so so deeply resonant and deeply personal for me,
(04:49):
But I know that it's also very likely going to
feel very deeply personal for you too. I hear a
lot from my clients and listeners of this show and
they say like, oh my god, are you in my head?
Like how did you know? Let's back up a little bit.
I was raised by a single mom in the eighties
who did not receive the child support that she was
(05:11):
allocated to receive. I grew up in an environment where
my mom was modeling for me, working two jobs plus
like multiple side hustles just to make ends meet. She
had to for us to survive. That was just not
an option. When my dad died, he owed tens of
(05:32):
thousands of dollars in back child support for us to survive.
There was a level of struggle involved in them, and
especially back in those days, there wasn't the Internet, there
wasn't virtual work, none of that stuff existed. My mom
had to go physically into multiple jobs to exchange her
(05:58):
time for money in order for us to just survive.
This is not even getting into thriving. This is just surviving.
And I share this because for so many of us.
While the nitty gritty details of my story might be
unique to me, this is how so many of us
were raised. We watched our elders, the lineage of people
(06:23):
before us, who worked very hard because they had to.
I mean, I remember my grandfather leaving for work at
six am and not getting home from work until six
or seven pm. That was just what you had to
do in order to earn money. We grow up steeped in,
(06:44):
kind of like a tea bag in hot water. We
grow up steeped in this idea that we have to
work really hard in order to survive. We have to
struggle in order to earn success. And while I was
pretty lucky to get a job straight away out of
(07:05):
grad school where it wasn't much of a struggle, that
has not necessarily been my journey through entrepreneurship. And when
you're in business for yourself, all of your stuff comes up.
Any of your beliefs, any of your limitations, any of
the narratives you hold on to, are going to be
(07:26):
illuminated with a light very very very quickly. So both
my personal journey and then this cultural narrative of struggle.
I was just saying to my husband on July first,
this movie got added back to HBO Max and it's
a movie from the mid two thousands. It was justin
(07:46):
Timberlake and Amanda Sigfried and the woman who played thirteen
on House. I don't remember her name anyways. The whole
idea was that when you're born, you have a clock
installed in your arm. The movie's called End Time, and
when you were you get more time added to your clock.
(08:07):
But if your clock counts down and gets to zero,
you die. I've seen this movie at least twice, and
I'm really looking forward to watching it again because I
feel like it's more true now than it ever has
been before. This idea that like capitalism and societal expectations
and being successful have so deeply been linked to struggle
(08:33):
for so long. And what's so fascinating to me is
that the world that we grew up in, or that
I grew up in as a woman who is forty
two years old, is not the world we live in
any longer. Things like passive income, things like one to
many revenue streams, things like investments, And there's so many
(08:56):
more options available now than there were, and yet we're
still holding on to this cultural narrative that struggle leads
to success. And I really, this year, more than anything,
have been asking myself over and over and over and
over again, is it worth it? Is it worth struggling?
(09:19):
Is it worth being in so much pain all the
time and tying my value to my effort and my output.
If you've heard any of the episodes in the last
few months, you know that I have been in this
like deep metamorphosis, really truly shifting my paradigm in my
(09:40):
perspective of how I see the world and how I
engage with my success. Because for me and maybe you
can relate to this, diminishing my ambition and what I
came to this earth to do in this lifetime is
not an option. But if doing that means I we
have to struggle for more years, I'm good. I am
(10:04):
so over working hard, and I am so over sacrificing
myself for success, hustling my ass off, making myself sick
because I'm working so goddamn much. I just have really
started questioning this year is it worth it? And the
answer I just keep arriving back to is no, it's
(10:27):
not worth it. I am at this point in my
journey where I have decided to claim my ease era.
Now we're going to take a quick break because I
actually want to introduce you to something in this break
that could potentially help you also claim your ease era.
Check this out, and then we'll be back. I want
(10:47):
to explain what this ease era is and why it's
so important for more of us to be claiming this,
and what it actually looks like to choose this in
our lives, our businesses, are relationships, our careers, etc. Listen
to an opportunity for you to claim your ease era,
and then I'll see you on the other side.
Speaker 2 (11:09):
You've been doing everything right, following the strategy, putting in
the hours, trying to stay positive, but somehow it's still
not working. You want more, but the idea of having
to do more just to get there it's exhausting. If
you're stuck in the cycle of effort without overflow. I
created Claim Your Ease Era for you. It's a six
(11:29):
week live experience to help you break out of survival mode,
rewire your subconscious beliefs that are sabotage in your results,
and finally create success from alignment, not overwork. You don't
need another tactic. You need to become the version of you.
If he lets it be easy, it still receives everything
she desires because she's built the foundation based on alignment.
(11:51):
The doors are open now, but only until August. First
learn more and join us inside Claim Your Ease Era
by visiting brecaly dot com slashed.
Speaker 1 (12:07):
Okay, so I briefly mentioned this right before we went
to break about this idea of tying our value to
our effort. The thing about this for me that's become
so hard is that I want to be more and
more and more and more valuable to more and more
and more people in this world. And if my value
(12:28):
is tied to my effort, that means that in order
for me to increase my value in the world, I
also have to increase my effort and that has first
of all, a very finite output, and second of all,
there's the law of diminishing returns, where at some point
more effort does not actually equal more value. When I
(12:52):
was in Arkansas and I think I have this in
a past episode, I was meditating, I've been journaling, I've
been just diving deep into the possibilit the options a
new world that's available to me. And the thing that
came through was what if your seven figure business is
not going to come through your time and effort, but
(13:13):
rather through your mind and your energy. I start to
think about how energy is an unlimited entity in the world, right,
I mean, think about the amount of energy that the
Sun puts out, think about the amount of energy that's
just all around us all the time. Quantum physics says
(13:34):
that everything is energy. If everything is energy, we have
access to tap into that energy to fill us up
with that energy. And so what if instead of physical
output and effort, what if our value was tied to
(13:55):
an unlimited source of energy, And what if if our
job was to access that every day. Now I know
your mind is probably popping up and saying, well, Brie,
what about this and what about that? And I have
to do this and I have to do that and blah,
blah blah, blah blah. I'm not saying this is going
to be easy. I have had to pretty much dismantle
(14:16):
the majority of things that have existed in my world
because I know that on this path of claiming my
ease era and tying my value to my energy, that
the things that have come before this, where my value
has been tied to my effort, they can't come with me.
I want to share a quick story with you about
a client, because I had a client who was in
(14:37):
the foundry, which is my women's business mastermind, and she
came to me and she knew that she was craving
this soft and slow life. But she is a practitioner
wherein she's only getting paid if she's seeing a patient
or client. For her, her value was tied to her effort.
If she wanted to make more money, she had to
(14:59):
put in more effort. She had to see more patients
and more client So she was on this hamster wheel
of being in the hustle, craving this soft and slow life,
and just not understanding how those two things could coexist,
which spoiler alert, I don't know if they can coexist.
And then when you get to the point of understanding
(15:21):
that those two things can't coexist. How do you get
off of the hamster wheel and then commit to this
new way of being in the world. Because when you
are craving a soft and slow life and when you're
no longer tying your value to your effort, guess what
you get to do less You get to stop overworking
(15:43):
and stop underliving. During the month of June, I started
a challenge for myself which I'm going to share with
y'all on the podcast at some point, so make sure
you're subscribed, around what it would look like to overlive
and underwork. And this is kind of what my client
was exploring as well. Was she has three very young children.
(16:05):
She wants more time with them. She wants to know
that there's revenue coming into her business while she's spending
time with them, and being able to monetize more on
her energy rather than the direct output of her effort
the thing that we work together on. So first of all,
we got her a TED talk to gain more visibility
(16:25):
and put together a whole strategy about her speaking more
and getting into more rooms, being in her community, more
things like that, and then also having an offering that
was a one to many offering so she could run
this group cohort and serve ten people at a time
and receive ten payments at a time, rather than just
(16:51):
directly trading time for money. And this is the thing
about choosing ease and overflow. I hears so many women
talking about how they want to claim their ease era,
but they're not willing to let go of their hard
work era, their overworking era, their hustle era. They're tying
their value to their effort era. They want to stay
(17:12):
holding onto that while also claiming their ease era. And
this is the hard thing that I just I hate
to break it to you, but you can't have both.
What does it actually look like to choose ease and
to choose overflow? First things first, you've got to shift
the subconscious programming that has lived within you probably since
(17:37):
you were born. You have to shift the perspectives, the narratives,
the stories you're telling yourself about how life works from
your childhood you're growing up, the role models that you
watched and witnessed, the culture that we live in, the
Industrial Revolution era. We have to go back into our
(17:58):
subconscious and disci side to cut off what we no
longer want and decide to rewire our brains into ease
and overflow. Eas An overflow doesn't look like sitting on
your couch eating bond bonds all the time, although don't
get me wrong, I just had multiple pieces of chocolate
(18:20):
before filming this, and I got my cup of tea
sitting here and my evening supplements. Ease and overflow does
include taking care of yourself first and foremost, but it
does also involve work. It does also involve still taking action.
It does also involve putting yourself out there, but in
(18:41):
a way that feels more aligned, in a way where
you're not sacrificing your well being in order to do it.
First things first, we're transforming our subconscious. We're getting rid
of the old programming and we're rewiring our self for
what we want instead. Second, we have to at some
point let go of what we're currently holding on to,
(19:05):
whether that's a job, whether that's a business, whether that's
a revenue stream, whether that's a relationship. I don't know
what that is for you. I can help you identify that,
but unfortunately as it sits right now, I don't know
what that is for you, what it's looked like for
me is I have realized that I actually don't want
to scale my coaching business. I want two private clients
(19:26):
at a time. I want to run two mastermind groups
a year. I'm really excited to launch this Claim Your
Ease Era experience six week experience, but I really don't
want to scale this. And I have spent the last
ten years trying to scale this business, and I finally
had to put that down and say that's not the
(19:47):
pathway that's going to get me to the life I want.
And I know you've heard me say this before. If
you are walking a pathway of struggle, ease is not
the destination. If you want a destination of ease, the
pathway also has to be easeful. We have to put
down the things in the past that we thought we're
(20:08):
going to be the things, and we have to choose
new things. So for me, I'm actually building two new businesses.
And what I'm excited about in these businesses is one
is going to be completely totally, fully passive income. I
have three revenue streams with it, and each of those
three revenue streams is going to be a seven figure
revenue stream. And both of the businesses that I'm building
(20:30):
are going to be exitable, so that at some point
I can say I have done great work here. I
want someone else to pass the torch to and I
want them to pay me a fuck ton of money
for the business I've built that feels like ease and
overflow to me. I now want to invite you to
claim your ease era if you are done making struggle
(20:53):
a prerequisite for your dreams. This is for you. And
I don't say this lightly because this is the journey
that I've been on all year. Twenty twenty five has
asked me to reevaluate everything, to put down the struggle,
to walk away from things that I wanted desperately to
(21:13):
work that were not working. Friendships, revenue streams, visions, goals.
I had to put them all down and rewire myself
for ease and overflow. Maybe it's turning forty two, Maybe
it's being in perimenopause. It could be a whole slew
(21:33):
of a whole bunch of things. But what I have
learned this year is that struggle is not required for success.
And I want so many more women to know this
and not just know it, I want them to live it.
And I want you to be one of them. If
you feel seen at all by anything I have said
(21:54):
in this I want you to visit bre Sealyte dot
com slash ease. If you have any questions, you can
shoot them over to me, But I want to invite
you to join me for six weeks of claiming our
ease eras and claiming them together. I just cannot stress
enough what a lie we have been sold. And it's
(22:14):
up to us to dismantle this lie and truly birth
a new experience of life and business and career and
relationships and help and all of the amazing things we
want in our lives, because all of those things are
coming through ease and overflow. And I know you may
not need it, but I want to give you permission
(22:34):
right now to put down the struggle. I've put it
down this year, and I'm not gonna lie. It's scary.
It is so scary to walk away from a way
of being that you have known your entire life and
walk into the complete unknown. Only because there's something in
you that just has this inkling, there's another option. And
(22:56):
if you feel that inkling and you're ready to put
down the struggle and you're ready to claim your ease Era.
Lucky for you, you don't have to do it alone.
I've already been walking this path all fucking your loan.
This six weeks is going to be incredible and I'm
really really excited to share it with you. Two actions
I want you to take from this. First, brecaly dot
(23:18):
com slash ease, b R I S E l e
y dot com slash ease. Wherever you found this podcast,
the link will be there, just take a look for it.
And Second, who else needs to hear this? Who else
needs to be given permission to drop the struggle? Who
else needs to be invited into claiming their ease Era?
(23:39):
Share this with them right now. Get the share button
on wherever you're listening and send it to them and
tell them you need to hear this. I am so
grateful to be here with you. Check out Claim your
Ease Era, the six week immersion with me. It is
going to be so incredible. I'm going to be not
only leading the way, but also on the journey with you.
We're going to do subcome. We're going to redefine what
(24:01):
success looks like. We are going to dive into what's
available to you in such a beautiful way, and I
can't wait to travel that journey with you. Three Sealy
dot com slash Ease, thank you so much for joining
me for today's episode. I will see you in the
next episode and until then, just drop the struggle, just
let it go. You can do it, and I'm here
(24:22):
to help you. If this episode lit something up and
you share it, text it to a friend, post it
to your stories, or leave a review. Because Big Goal
Energy is meant to be selt far and wide, and
if you're ready to go deeper, explore the tools, hypnosis,
sessions and support. Because your vision deserves more than hustle,
(24:42):
join us on the Big Goal Energy app by visiting
your app store and typing in Big Goal Energy. Your vision,
your goals, deserve alignment, ease in your fullest self behind
them until next time, Trust yourself, dream bigger, and never
forget you are here for greatness.
Question for you and hear me out. What if the
goals you're chasing, the finish line that you want to cross,
the bigness you want to experience in your life. What
if the pathway to that destination was not actually at
the end of the struggle, but rather on the other
(00:22):
side of surrender. I'm so excited for today's episode because
it feels like a deeply personal episode but also something
that I see in pretty much every client that I
work with, pretty much every colleague that I have, all
(00:42):
of my high achieving friends, all the women that I
have surrounding me. We wear exhaustion as a badge of honor.
Feels like struggle is the price that we have to
pay to prove that we're worthy of the successes and
the accolades that we seek. Our world around us, our culture,
(01:04):
the generations before us, have taught us that unless we're grinding, suffering,
sacrificing that one the results likely won't come, and two,
even if they do come, they don't count. But what
if this is the thing that's holding all of us
back from the lives we actually want. In today's episode,
(01:28):
I want to dive into this lie that struggle makes
us worthy that struggle makes our goals worth it. Let's
talk about how this pattern even got ingrained in all
of us in the first place, and then the ways
that this is showing up in our lives, in our businesses,
(01:49):
in our careers, in our relationships without us even noticing.
I want to share my own story of chasing valide
through burnout clients that I've seen, colleagues that I've seen,
and how we've broken free from this hustle culture to
(02:09):
embrace a softer, more powerful way of living. And I
really truly want to unravel for all of us what
it actually looks like to build a reality that is
rooted in ease. Take a second for yourself and think
about that right now. What does it mean to live
in a reality rooted in ease? And what comes up
(02:32):
for you when you think about that? If you have
been craving a different way to succeed, but like me
and most the other women, question is that even possible?
Am I lazy? Does that make me unmotivated or unambitious?
If any of those things resonate with you, this conversation
(02:54):
is for you, because yes, ease is allowed, Yes you
can reach all of your goals through ease, and more
than anything in this episode, I just want to highlight
that there's another option available to you, so stick around.
I'm so excited to dive into this. And please, as
(03:16):
you're listening to this, if you think of another person
that needs to hear this episode, please please, please, please
please consider sharing this with them. I know for a
fact that I cannot reach all the people that I'm
here to reach without people like you sharing my work
as I go along, So please, please please be thinking
about who you can share this episode with. And I'm
(03:38):
just so excited to go on this journey with you today.
You were never meant for a small life. You'd have
bold ideas, audacious dreams, and visions that keep you up
at night. But the truth is big goals don't palm
with step by step instruction. Success doesn't come from doing more.
Hey pumps for becoming more well. Big Goal Energy a
(04:01):
podcast for high achieving women who are done shrinking, striving,
and second guessing and are ready to defy reality in
pursuit of the life they actually want. I'm your hostess,
pre sealy, goal architect, subconscious strategist, and your permission slip
to want what you want. Join me as we go
beyond the service level success to explore the mindset, identity,
(04:24):
and inner work required to bring your biggest, most delulu
goals to life. This is your space to be seen,
to be extended, and to remember that you are not
alone on this journey. Let's get into it. Oh hey,
welcome back presently here, hostess of Big Goal Energy. Today's
episode feels so so deeply resonant and deeply personal for me,
(04:49):
But I know that it's also very likely going to
feel very deeply personal for you too. I hear a
lot from my clients and listeners of this show and
they say like, oh my god, are you in my head?
Like how did you know? Let's back up a little bit.
I was raised by a single mom in the eighties
who did not receive the child support that she was
(05:11):
allocated to receive. I grew up in an environment where
my mom was modeling for me, working two jobs plus
like multiple side hustles just to make ends meet. She
had to for us to survive. That was just not
an option. When my dad died, he owed tens of
(05:32):
thousands of dollars in back child support for us to survive.
There was a level of struggle involved in them, and
especially back in those days, there wasn't the Internet, there
wasn't virtual work, none of that stuff existed. My mom
had to go physically into multiple jobs to exchange her
(05:58):
time for money in order for us to just survive.
This is not even getting into thriving. This is just surviving.
And I share this because for so many of us.
While the nitty gritty details of my story might be
unique to me, this is how so many of us
were raised. We watched our elders, the lineage of people
(06:23):
before us, who worked very hard because they had to.
I mean, I remember my grandfather leaving for work at
six am and not getting home from work until six
or seven pm. That was just what you had to
do in order to earn money. We grow up steeped in,
(06:44):
kind of like a tea bag in hot water. We
grow up steeped in this idea that we have to
work really hard in order to survive. We have to
struggle in order to earn success. And while I was
pretty lucky to get a job straight away out of
(07:05):
grad school where it wasn't much of a struggle, that
has not necessarily been my journey through entrepreneurship. And when
you're in business for yourself, all of your stuff comes up.
Any of your beliefs, any of your limitations, any of
the narratives you hold on to, are going to be
(07:26):
illuminated with a light very very very quickly. So both
my personal journey and then this cultural narrative of struggle.
I was just saying to my husband on July first,
this movie got added back to HBO Max and it's
a movie from the mid two thousands. It was justin
(07:46):
Timberlake and Amanda Sigfried and the woman who played thirteen
on House. I don't remember her name anyways. The whole
idea was that when you're born, you have a clock
installed in your arm. The movie's called End Time, and
when you were you get more time added to your clock.
(08:07):
But if your clock counts down and gets to zero,
you die. I've seen this movie at least twice, and
I'm really looking forward to watching it again because I
feel like it's more true now than it ever has
been before. This idea that like capitalism and societal expectations
and being successful have so deeply been linked to struggle
(08:33):
for so long. And what's so fascinating to me is
that the world that we grew up in, or that
I grew up in as a woman who is forty
two years old, is not the world we live in
any longer. Things like passive income, things like one to
many revenue streams, things like investments, And there's so many
(08:56):
more options available now than there were, and yet we're
still holding on to this cultural narrative that struggle leads
to success. And I really, this year, more than anything,
have been asking myself over and over and over and
over again, is it worth it? Is it worth struggling?
(09:19):
Is it worth being in so much pain all the
time and tying my value to my effort and my output.
If you've heard any of the episodes in the last
few months, you know that I have been in this
like deep metamorphosis, really truly shifting my paradigm in my
(09:40):
perspective of how I see the world and how I
engage with my success. Because for me and maybe you
can relate to this, diminishing my ambition and what I
came to this earth to do in this lifetime is
not an option. But if doing that means I we
have to struggle for more years, I'm good. I am
(10:04):
so over working hard, and I am so over sacrificing
myself for success, hustling my ass off, making myself sick
because I'm working so goddamn much. I just have really
started questioning this year is it worth it? And the
answer I just keep arriving back to is no, it's
(10:27):
not worth it. I am at this point in my
journey where I have decided to claim my ease era.
Now we're going to take a quick break because I
actually want to introduce you to something in this break
that could potentially help you also claim your ease era.
Check this out, and then we'll be back. I want
(10:47):
to explain what this ease era is and why it's
so important for more of us to be claiming this,
and what it actually looks like to choose this in
our lives, our businesses, are relationships, our careers, etc. Listen
to an opportunity for you to claim your ease era,
and then I'll see you on the other side.
Speaker 2 (11:09):
You've been doing everything right, following the strategy, putting in
the hours, trying to stay positive, but somehow it's still
not working. You want more, but the idea of having
to do more just to get there it's exhausting. If
you're stuck in the cycle of effort without overflow. I
created Claim Your Ease Era for you. It's a six
(11:29):
week live experience to help you break out of survival mode,
rewire your subconscious beliefs that are sabotage in your results,
and finally create success from alignment, not overwork. You don't
need another tactic. You need to become the version of you.
If he lets it be easy, it still receives everything
she desires because she's built the foundation based on alignment.
(11:51):
The doors are open now, but only until August. First
learn more and join us inside Claim Your Ease Era
by visiting brecaly dot com slashed.
Speaker 1 (12:07):
Okay, so I briefly mentioned this right before we went
to break about this idea of tying our value to
our effort. The thing about this for me that's become
so hard is that I want to be more and
more and more and more valuable to more and more
and more people in this world. And if my value
(12:28):
is tied to my effort, that means that in order
for me to increase my value in the world, I
also have to increase my effort and that has first
of all, a very finite output, and second of all,
there's the law of diminishing returns, where at some point
more effort does not actually equal more value. When I
(12:52):
was in Arkansas and I think I have this in
a past episode, I was meditating, I've been journaling, I've
been just diving deep into the possibilit the options a
new world that's available to me. And the thing that
came through was what if your seven figure business is
not going to come through your time and effort, but
(13:13):
rather through your mind and your energy. I start to
think about how energy is an unlimited entity in the world, right,
I mean, think about the amount of energy that the
Sun puts out, think about the amount of energy that's
just all around us all the time. Quantum physics says
(13:34):
that everything is energy. If everything is energy, we have
access to tap into that energy to fill us up
with that energy. And so what if instead of physical
output and effort, what if our value was tied to
(13:55):
an unlimited source of energy, And what if if our
job was to access that every day. Now I know
your mind is probably popping up and saying, well, Brie,
what about this and what about that? And I have
to do this and I have to do that and blah,
blah blah, blah blah. I'm not saying this is going
to be easy. I have had to pretty much dismantle
(14:16):
the majority of things that have existed in my world
because I know that on this path of claiming my
ease era and tying my value to my energy, that
the things that have come before this, where my value
has been tied to my effort, they can't come with me.
I want to share a quick story with you about
a client, because I had a client who was in
(14:37):
the foundry, which is my women's business mastermind, and she
came to me and she knew that she was craving
this soft and slow life. But she is a practitioner
wherein she's only getting paid if she's seeing a patient
or client. For her, her value was tied to her effort.
If she wanted to make more money, she had to
(14:59):
put in more effort. She had to see more patients
and more client So she was on this hamster wheel
of being in the hustle, craving this soft and slow life,
and just not understanding how those two things could coexist,
which spoiler alert, I don't know if they can coexist.
And then when you get to the point of understanding
(15:21):
that those two things can't coexist. How do you get
off of the hamster wheel and then commit to this
new way of being in the world. Because when you
are craving a soft and slow life and when you're
no longer tying your value to your effort, guess what
you get to do less You get to stop overworking
(15:43):
and stop underliving. During the month of June, I started
a challenge for myself which I'm going to share with
y'all on the podcast at some point, so make sure
you're subscribed, around what it would look like to overlive
and underwork. And this is kind of what my client
was exploring as well. Was she has three very young children.
(16:05):
She wants more time with them. She wants to know
that there's revenue coming into her business while she's spending
time with them, and being able to monetize more on
her energy rather than the direct output of her effort
the thing that we work together on. So first of all,
we got her a TED talk to gain more visibility
(16:25):
and put together a whole strategy about her speaking more
and getting into more rooms, being in her community, more
things like that, and then also having an offering that
was a one to many offering so she could run
this group cohort and serve ten people at a time
and receive ten payments at a time, rather than just
(16:51):
directly trading time for money. And this is the thing
about choosing ease and overflow. I hears so many women
talking about how they want to claim their ease era,
but they're not willing to let go of their hard
work era, their overworking era, their hustle era. They're tying
their value to their effort era. They want to stay
(17:12):
holding onto that while also claiming their ease era. And
this is the hard thing that I just I hate
to break it to you, but you can't have both.
What does it actually look like to choose ease and
to choose overflow? First things first, you've got to shift
the subconscious programming that has lived within you probably since
(17:37):
you were born. You have to shift the perspectives, the narratives,
the stories you're telling yourself about how life works from
your childhood you're growing up, the role models that you
watched and witnessed, the culture that we live in, the
Industrial Revolution era. We have to go back into our
(17:58):
subconscious and disci side to cut off what we no
longer want and decide to rewire our brains into ease
and overflow. Eas An overflow doesn't look like sitting on
your couch eating bond bonds all the time, although don't
get me wrong, I just had multiple pieces of chocolate
(18:20):
before filming this, and I got my cup of tea
sitting here and my evening supplements. Ease and overflow does
include taking care of yourself first and foremost, but it
does also involve work. It does also involve still taking action.
It does also involve putting yourself out there, but in
(18:41):
a way that feels more aligned, in a way where
you're not sacrificing your well being in order to do it.
First things first, we're transforming our subconscious. We're getting rid
of the old programming and we're rewiring our self for
what we want instead. Second, we have to at some
point let go of what we're currently holding on to,
(19:05):
whether that's a job, whether that's a business, whether that's
a revenue stream, whether that's a relationship. I don't know
what that is for you. I can help you identify that,
but unfortunately as it sits right now, I don't know
what that is for you, what it's looked like for
me is I have realized that I actually don't want
to scale my coaching business. I want two private clients
(19:26):
at a time. I want to run two mastermind groups
a year. I'm really excited to launch this Claim Your
Ease Era experience six week experience, but I really don't
want to scale this. And I have spent the last
ten years trying to scale this business, and I finally
had to put that down and say that's not the
(19:47):
pathway that's going to get me to the life I want.
And I know you've heard me say this before. If
you are walking a pathway of struggle, ease is not
the destination. If you want a destination of ease, the
pathway also has to be easeful. We have to put
down the things in the past that we thought we're
(20:08):
going to be the things, and we have to choose
new things. So for me, I'm actually building two new businesses.
And what I'm excited about in these businesses is one
is going to be completely totally, fully passive income. I
have three revenue streams with it, and each of those
three revenue streams is going to be a seven figure
revenue stream. And both of the businesses that I'm building
(20:30):
are going to be exitable, so that at some point
I can say I have done great work here. I
want someone else to pass the torch to and I
want them to pay me a fuck ton of money
for the business I've built that feels like ease and
overflow to me. I now want to invite you to
claim your ease era if you are done making struggle
(20:53):
a prerequisite for your dreams. This is for you. And
I don't say this lightly because this is the journey
that I've been on all year. Twenty twenty five has
asked me to reevaluate everything, to put down the struggle,
to walk away from things that I wanted desperately to
(21:13):
work that were not working. Friendships, revenue streams, visions, goals.
I had to put them all down and rewire myself
for ease and overflow. Maybe it's turning forty two, Maybe
it's being in perimenopause. It could be a whole slew
(21:33):
of a whole bunch of things. But what I have
learned this year is that struggle is not required for success.
And I want so many more women to know this
and not just know it, I want them to live it.
And I want you to be one of them. If
you feel seen at all by anything I have said
(21:54):
in this I want you to visit bre Sealyte dot
com slash ease. If you have any questions, you can
shoot them over to me, But I want to invite
you to join me for six weeks of claiming our
ease eras and claiming them together. I just cannot stress
enough what a lie we have been sold. And it's
(22:14):
up to us to dismantle this lie and truly birth
a new experience of life and business and career and
relationships and help and all of the amazing things we
want in our lives, because all of those things are
coming through ease and overflow. And I know you may
not need it, but I want to give you permission
(22:34):
right now to put down the struggle. I've put it
down this year, and I'm not gonna lie. It's scary.
It is so scary to walk away from a way
of being that you have known your entire life and
walk into the complete unknown. Only because there's something in
you that just has this inkling, there's another option. And
(22:56):
if you feel that inkling and you're ready to put
down the struggle and you're ready to claim your ease Era.
Lucky for you, you don't have to do it alone.
I've already been walking this path all fucking your loan.
This six weeks is going to be incredible and I'm
really really excited to share it with you. Two actions
I want you to take from this. First, brecaly dot
(23:18):
com slash ease, b R I S E l e
y dot com slash ease. Wherever you found this podcast,
the link will be there, just take a look for it.
And Second, who else needs to hear this? Who else
needs to be given permission to drop the struggle? Who
else needs to be invited into claiming their ease Era?
(23:39):
Share this with them right now. Get the share button
on wherever you're listening and send it to them and
tell them you need to hear this. I am so
grateful to be here with you. Check out Claim your
Ease Era, the six week immersion with me. It is
going to be so incredible. I'm going to be not
only leading the way, but also on the journey with you.
We're going to do subcome. We're going to redefine what
(24:01):
success looks like. We are going to dive into what's
available to you in such a beautiful way, and I
can't wait to travel that journey with you. Three Sealy
dot com slash Ease, thank you so much for joining
me for today's episode. I will see you in the
next episode and until then, just drop the struggle, just
let it go. You can do it, and I'm here
(24:22):
to help you. If this episode lit something up and
you share it, text it to a friend, post it
to your stories, or leave a review. Because Big Goal
Energy is meant to be selt far and wide, and
if you're ready to go deeper, explore the tools, hypnosis,
sessions and support. Because your vision deserves more than hustle,
(24:42):
join us on the Big Goal Energy app by visiting
your app store and typing in Big Goal Energy. Your vision,
your goals, deserve alignment, ease in your fullest self behind
them until next time, Trust yourself, dream bigger, and never
forget you are here for greatness.
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