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February 6, 2025 32 mins
Struggling to turn social media into a powerful business tool? In this episode of the Business Roundtable Podcast, David Carr sits down with Lindsey Anderson, social media expert, bestselling author, and Netflix-featured strategist, to break down the four-step system that turns content into clients.

Lindsey has spent 20 years helping business owners cut through the noise and attract high-quality clients without wasting time on ineffective tactics. If you’ve ever felt overwhelmed by where to post, what to post, or how to engage your audience, this conversation is for you.

What You’ll Learn in This Episode:
  • Why content alone isn’t enough—and what actually drives social media sales.
  • The four-step system to turn engagement into conversions.
  • How to identify and connect with your one true client for maximum impact.
  • The biggest social media mistakes business owners make and how to avoid them.
Episode Highlights:
  • Introduction: Why social media is more than just content.
  • The importance of engagement and virtual networking.
  • The missing step in most social media strategies: conversion.
  • How to amplify what’s working and stop wasting time.
  • Lindsey’s expert tips for simplifying social media marketing.
Why This Episode Matters: Most business owners struggle with social media because they focus on posting instead of building relationships. Lindsey’s approach ensures that you attract the right audience, engage them authentically, and turn connections into clients without spending hours creating content that doesn’t convert.

Connect with Lindsey Anderson:
Join the Conversation: What’s the biggest challenge you face with social media? Drop your thoughts in the comments below!




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