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April 29, 2021 43 mins
Ved du, hvad der spiller ind, når dine kunder eller interessenter vælger noget til eller fra? I mange tilfælde handler vi mennesker ikke særligt rationelt, når vi tager beslutninger. Men ved at kombinere indsigter fra psykologi og økonomi kan vi gennem Behavioral Economics forstå, hvordan mennesker træffer valg. Gennem programmet og sommerskolekurset får du en række værktøjer til, hvordan du i praksis kan få indflydelse på adfærden. En udfordring kunne fx. være, hvordan man hjælper en borger med at huske at få meldt afbud, hvis hun bliver forhindret i at møde op til en hospitalsundersøgelse. Det kunne også være, hvordan man sikrer, at brugeren af en app får læst de vigtige ‘terms and conditions sider’, inden app’en bliver downloadet.
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