November 10, 2023 • 15 mins
In this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by building stronger connections.
Main Discussion Points:
- Kris founded Sendoso 7 years ago after realizing physical gifts help sales reps stand out from constant email outreach. Sendoso handles sourcing, packing, shipping, and tracking to automate gifting at scale.
- Tangible gifts in the mail grab more attention than digital messages in our saturated world. The creativity and surprise of an unexpected gift can really engage prospects.
- Sendoso works for companies both big and small. Low cost gifts or offers can work if timed right and personalized based on the recipient's interests.
- The key is using gifts to demonstrate understanding your customers and prospects as humans, not just targets. Sendoso can even automatically pull in interests from social media to suggest relevant gifts.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:09):
Welcome to do this, not that,the podcast for marketers. You'll
walk away from each episodewith actionable tips you can test
immediately. You'll hear fromthe best minds in marketing who will
share tactics, quick wins andpitfalls to avoid. Also dig into
life, pop culture, and thechaos that is our everyday.
(00:31):
I'm Jay Schwedelson.
Let's do this, not that.
This is going to be a blast.I'm super excited about this. Do
this, not that. We have ChrisRudrap here. He is the co founder
and CEO of Sendoso. Before youtell you about Sandoso, Chris, I
(00:52):
want to welcome you to the show.
Thank you, Jay. Excited to behere. Excited to chat today.
Awesome. All right, so let metell you my version of who Sendoso
is and I'll let Chris tell thestory. So in my brain, Sandoso is
the leader in direct marketingautomation. But the real secret sauce
of Sendoso is that they arethe gifting platform. Gifting platform.
(01:14):
If you don't know what thatis, we're going to get into that
in a second. But they're abeast. They're not just a company,
they're a beast. They startedin 2016, they've raised over $150
million in funding. They havehundreds of the most amazing companies
around the planet using theirplatform all over the world and their
incredible growth. And Chrisis the engine behind a lot of that.
(01:35):
So, Chris, I probably get thatall wrong. So who are you? Who is
Sendoso? And then we'll getinto the fun stuff.
Yeah, you nailed it. So I'mthe founder and CEO of Sandozo. Started
seven years ago. Prior tothat, spent about a decade in software
sales myself and realized thatthere was an opportunity to engage
with prospects and customersby way of sending out gifts, sending
(01:58):
out direct mail, sending outswag, and doing so was super manual
and time consuming. And Isaid, hey, why don't I automate this?
And that's where we're born.And so Sendoso is a one part software
with integrations into yourtech stack automations reporting,
one part marketplace ofliterally anything you could ever
want to gift or send. And thenwe have all the fulfillment and data
(02:19):
behind the scenes.
So let me go back with you alittle bit. So you were an ae, and
I think a lot of peoplelistening, maybe they're account
executives themselves or theyhave a team of salespeople or whatnot,
but you're an AE back in theday and you were sitting there like,
I want to do something. Idon't just want to keep sending emails
to whoever I want to do morethan that. And that's where this
(02:40):
was born. Like, what was theactual frustration that you were
trying to overcome?
Yeah, so I was early in usingsome of these email automation tools
like the Yesware, thenToutApp, then Salesloft and outreach,
where it became so easy tosend out a gazillion emails. And
so I said, well, if everyone'ssending out a gazillion emails, then
what can I do to be differentand break it through that noise?
(03:02):
And so I would writehandwritten note and send it out.
I'd go steal swag from ourswag closet. Marketing would yell
at me or I'd hear a dog barkon a call and send over a dog toy
through Amazon and I'd have toexpense report Amazon to my VP of
sales. And I was the top repthough. So they're like, whatever
you do, just keep doing it.But you know, being in the office
at 9 o' clock at night packingboxes is not ideal. And so I dreamed
(03:25):
up of a solution that allowedme to really automate that and outsource
the sourcing, the packing ofboxes, the shipping, the tracking.
You know, I would remember I'dhad spreadsheets full of tracking
links for FedEx and everymorning I'd go in and click to see
which ones were delivered tothen follow up with. I mean, I was
running a little mini post office.
Well, which I'm sure the USPSwas thankful because they could use
(03:46):
all the help they can get. Sowhat we're really talking about is
gifting in a reallysophisticated way and really bigger
picture is in this world thatwe're in now, this idea of receiving
something tangible in the mailallows you to stand out more. I mean,
is that what you have found? Imean, do you find that when someone
(04:06):
receives something physical,it's a game changer in terms of their
engagement?
It does, yeah. And I thinkthat in today's world, where you're
bogged down with a gazilliondifferent noises from your phone
and your computer andeverything else, salespeople, marketers,
CX leaders need to be able tostand out and be unique. And I think
when you have so manycommoditized solutions out there,
(04:27):
the buying experience can be abig differentiator. And so if you
are wowing a prospect with agift through that process and your
competitor's not, then thebuyer has more momentum and reasons
to go with you.
So when you have a giftingplatform or you want to start incorporating
gifting into what you'redoing. Number one, is this for all
(04:49):
size marketers or is this onlyfor, you know, enterprise people
that have sophisticatedaccount based marketing programs?
I mean can you be asolopreneur or a small company and
use gifting as a way to drivebusiness? Who is this for?
Thousand percent? I think wehave everyone across the gambit where
we have a five person companyall the way up to, to some of the
largest companies in theworld. And it also doesn't matter
(05:12):
if you're selling a hundredthousand dollar like enterprise software
or you're selling $50products. There's a price point or
a gift or a mailer that makessense. And it's not always the most
expensive thing wins. A lot oftimes it's the creativity or just
sending something out that canmake the impact.
And is it that people go on,they go I just had a really great
(05:35):
phone call with so and so Iwant to get them out something or
is it that it's more of anautomated thing where oh, they just
hit a pricing page on ourwebsite, they're automatically going
to get this, this randomthing. I mean is it both or is it
one or the other?
It's both. We're seeing asurge right now in the ladder of
automations. So we're seeing aton of marketers setting these automations
(05:57):
up based on web traffic, basedon lead scores. Someone downloads
a white paper and you triggersomething. People are putting GIFs
or swag in ads to drive betterad conversion. Someone integrates
with their marketo or HubSpotor eloqua and triggers off of people
attending webinars. It alsocan be integrated into your outreach
(06:19):
or sales loft or SDRplatforms. So really the automations
are probably the biggest thingthat we're seeing right now and companies
just setting it and forgettingit. But we still offer the click
and send through a button andCRM or click and send through our
platform.
Meanwhile, I need toincorporate this into our webinar
for the people that actuallywatch the entire webinar that they
(06:40):
automatically get somethingbecause those, those people deserve
an award. Because as you knowright now getting people to actually
getting them to register isone thing, getting them to attend
another and getting them toactually stay for the whole thing
they deserve gift in thissaturated order.
Throw a QR code up at the endof a webinar and then that drives
to a landing page where youcan claim your gift and it's completely
automated, you don't have todo anything. And it's a great Way
(07:02):
to drive attendance.
So when I first heard aboutgifting platforms and Sendoso, I
was like, who cares? I don'tneed another mouse pad. I don't need
another pen. You know, thatwas my idea of gifting. And then
as I got deeper into, I'mlike, what the hell are these people
sending out? Like, give peoplethe spectrum of the type of stuff
(07:25):
that you guys are involvedwith sending.
Yeah. So if you know yourprospects, a New York Yankees fan
and just had a baby, you couldsend a New York Yankees onesie. Or
you could send out an engravedbottle of Casamigos with the person's
name on it. Or a funny sendthat we saw a couple years ago. Someone
came to a conference and wason crutches and broke their ribs
in a snowmobile accident. Youcould send them a rack of ribs in
(07:46):
the mail from a barbecuejoint. Like, it's more about the
creativity and the fun. Nowyou can send pens, you can send T
shirts, you can send waterbottles, you can send really anything
you want. But I think at theend of the day, we give you the ability
to be creative and, and nothave to deal with the back end, packing
boxes, sourcing, finding whatto send, shipping, all of that. It's
(08:06):
just click and go.
How do you source? I don'teven understand. Like, do you have
a meeting internally? Like,okay, guys, we need to expand our
product portfolio of whatpeople can gift. We want to talk
about gifting ribs.
We have a whole team dedicatedto just expanding our marketplace.
Whether it's items that aredrop shipped from some of our partners
around the world. You can, youknow, you could send someone macaroons
(08:29):
from a bakery in France to aprospect that's in France. So we
really try to find local,regional, or unique things that you
can send out. And then we alsohave a really unique custom integration
with Amazon where you can useyour Sendoso account balance. Go
in there and there's a new buybutton. That's a Sendoso buy button
across Amazon and itcustomizes it, syncs it back to HubSpot
(08:51):
or Salesforce so you can trackthe results. And it sends it from
Amazon's warehouse to ourwarehouse or the nearest warehouse.
We unbox it, put in ahandwritten note, repack it up, maybe
throw your logo on the box oron the handwritten note and then
ship it out. And so therecipient's like, wow, this person
actually sent me somethingsuper unique. And really, you just
searched for the hundreds ofmillions of products on Amazon.
(09:11):
Dude, that is bananas. I lovethat first of all the best job in
the country, I think is beingon your sourcing team. That sounds
like the best time ever.
They just rack up the creditcard points because they're buying
a bazillion things. They'regetting wind and dine with all the
vendors sending them samples.I'm like, hey, I'm the CEO. Send
(09:32):
me samples. I want to try thatwhiskey brand or I want to try really
nice new AirPods.
That's amazing. I mean, thatis, that is a very, very cool job.
So let me ask this. So whatabout different target audiences?
Like, it's one thing if you'resending somebody who's like, I don't
know, the director ofmarketing somewhere, okay, you can
send them anything you want.But if somebody's like, you know,
(09:53):
C level executive, you can'tmove the dial with a 20 Starbucks
card or something like that.Like, like, is gifting different
really depending on the levelof seniority that you're marketing
to?
I think you want to becreative and you want to segment,
and it's based on the segmentof who's buying. Like, if you, you
have a product that sells toSMB and enterprise, then you could
(10:15):
afford to spend more onenterprise. And if you're selling
something that you could getthe executive CMO engaged versus
the marketing manager, thenyou'd want to segment that. And so
I think there is things thatmove the needle. Like if you're going
to send a CMO with a, with ageneric note that might not hit,
but if they just posted onTwitter that they're having a terrible
(10:37):
day or they love this newpumpkin spice latte and you mentioned
pumpkin spice latte and a $5card, maybe that moves the needle.
So I think it's notnecessarily the value of the gift,
but it's the message and thetiming that goes along with it and
the creativity. But you know,Scotty Cameron Putter to a golfing
CMO might bode better thanjust sending them a little, you know,
(10:58):
nice pen or something.
You may not be doing it onpurpose, but in some ways you are
upping the salesperson'sability to stay focused and pay attention
to their prospects or clients.They really have to learn who they
are, what their interests are,what they care about, and, and not
just be pushing their product.And I think that using a gifting
platform kind of forces yourhand to be a better salesperson in
(11:20):
terms of getting to know yourbuyer, which is, it's just cool.
We have a service where we'llactually go out and scour the web
automatically and add tags oftheir interests, their alma maters,
and then provide suggestedgift options based on the person's
interests and history. And soyou can also pull those in. Like
you're on a gong call andsomeone mentions they play tennis,
you can add that tag in. Andso it creates this personal graph
(11:42):
of what this prospect sooncustomer is interested in. So if
you're an SCR having a calland then an ae and then, you know,
six months later, the csm, youcan share along that data set so
that the CSM can be like, oh,I know Chris likes Casamingos tequila.
He just, you know, gotmarried. Maybe I'll send him over
a bottle.
And that is cool. That isactually. That is.
(12:04):
And everything I'm saying istrue. So if you're listening, send
me Casamigos. I like golf.Scotty Cameron putters.
Very, very subtle. I like howit's so subtle. You know, it's like,
this is what I want. Well,that brings us to the second segment
of this thing. So we have asegment on this podcast called since
you didn't ask, which hasnothing to do with anything, really.
And so I have a question foryou. Holidays are coming up. Yep.
(12:27):
Because of who you are andwhat you do, I would imagine everybody
in your universe, yourpersonal universe, thinks that you
are the greatest gift giver ofall time. I mean, you need to be.
I mean, you can't. If I got aholiday gift from you, I would expect
it to be the greatest thingI've ever received. Like a miniature
donkey that had my name on itsforehead or something. Like, is this
(12:48):
true? Are you an exceptionalgift giver?
I think I am, yes. I lovegiving gifts. I love surprising people.
I still write handwrittennotes to people. So all those things
are very true.
Do you judge? Like, I almostwould never want to give you a gift.
Like, so when you get gifts,are you like, well, this thing sucks
(13:08):
and you know exactly probablywhat everything costs. Are you, like,
judging people that give you gifts?
Yeah, but I'm also on the. Onthe positive side, I'm wowed. And
I'm like, you know, every boxI get, I can't wait to open it. I'm
like, oh, this is somethingthat we should have in our marketplace
if we don't already. Or, oh,this is incredibly unique. Or, oh,
this is like, right, get ridof it.
(13:29):
You want nothing to do withit. That's amazing. Every time you
get something, you're like,this needs to be in our marketplace,
like, immediately.
But I'm still like, the guythat goes to conferences and leaves
with a backpack full of swag.Like a thousand pairs of socks. I
think I have like twocupboards full of yetis. It's almost
like an art form for me tocollect all these different swag
items. I feel compelled andexcited to see the new ones.
(13:53):
I don't know if it's an artform or you potentially are a hoarder.
I mean, we may have to have anintervention for you.
It's research and development. Okay.
I mean, it is not acoincidence your favorite show is
Hoarders. I mean, you know,this is what it is. You know, I get
it. You know, it's all good.So. All right. So where. Where should
the world find you? I knowyou're over LinkedIn. Where should
(14:15):
the world find Sendoso. I wanteveryone to be gifting each other.
How do we do that?
Yeah, so you can findus@sendoso.com. we also have a free
plan if you want to come inand try us out. So. So.com youm can
email me directly if you want.Want to Talk Shop, Chris? Krisindoso.com
Add me on LinkedIn. Follow me.You know, gift me all those things.
(14:37):
Buy tequila. What I've got outof this is Chris wants Casamigos
Tequila. Probably reposado.Not like if you make Blanco. Blanco's
weird. And I think I nailedthat. So, yeah. So Sendoso is awesome.
Chris, thank you for beinghere and do this, not that. And happy
holidays.
Happy holidays to you. Thanks, Chef.
You did it. You made it to theend. Nice. But the party's not over.
(14:59):
Subscribe to make sure you get the.
Latest episode each week formore actionable tips and a little
chaos from today's topmarketers. And hook us up with a
five star review if thiswasn't the worst podcast of all time.
Lastly, if you want access tothe best virtual marketing events
that are also 100% free, visitGuru Events so you can hear from
(15:22):
the world's top marketers likeDaymond John, Martha Stewart and
me. Guruvents.com Check it out.
Welcome to do this, not that,the podcast for marketers. You'll
walk away from each episodewith actionable tips you can test
immediately. You'll hear fromthe best minds in marketing who will
share tactics, quick wins andpitfalls to avoid. Also dig into
life, pop culture, and thechaos that is our everyday.
(00:31):
I'm Jay Schwedelson.
Let's do this, not that.
This is going to be a blast.I'm super excited about this. Do
this, not that. We have ChrisRudrap here. He is the co founder
and CEO of Sendoso. Before youtell you about Sandoso, Chris, I
(00:52):
want to welcome you to the show.
Thank you, Jay. Excited to behere. Excited to chat today.
Awesome. All right, so let metell you my version of who Sendoso
is and I'll let Chris tell thestory. So in my brain, Sandoso is
the leader in direct marketingautomation. But the real secret sauce
of Sendoso is that they arethe gifting platform. Gifting platform.
(01:14):
If you don't know what thatis, we're going to get into that
in a second. But they're abeast. They're not just a company,
they're a beast. They startedin 2016, they've raised over $150
million in funding. They havehundreds of the most amazing companies
around the planet using theirplatform all over the world and their
incredible growth. And Chrisis the engine behind a lot of that.
(01:35):
So, Chris, I probably get thatall wrong. So who are you? Who is
Sendoso? And then we'll getinto the fun stuff.
Yeah, you nailed it. So I'mthe founder and CEO of Sandozo. Started
seven years ago. Prior tothat, spent about a decade in software
sales myself and realized thatthere was an opportunity to engage
with prospects and customersby way of sending out gifts, sending
(01:58):
out direct mail, sending outswag, and doing so was super manual
and time consuming. And Isaid, hey, why don't I automate this?
And that's where we're born.And so Sendoso is a one part software
with integrations into yourtech stack automations reporting,
one part marketplace ofliterally anything you could ever
want to gift or send. And thenwe have all the fulfillment and data
(02:19):
behind the scenes.
So let me go back with you alittle bit. So you were an ae, and
I think a lot of peoplelistening, maybe they're account
executives themselves or theyhave a team of salespeople or whatnot,
but you're an AE back in theday and you were sitting there like,
I want to do something. Idon't just want to keep sending emails
to whoever I want to do morethan that. And that's where this
(02:40):
was born. Like, what was theactual frustration that you were
trying to overcome?
Yeah, so I was early in usingsome of these email automation tools
like the Yesware, thenToutApp, then Salesloft and outreach,
where it became so easy tosend out a gazillion emails. And
so I said, well, if everyone'ssending out a gazillion emails, then
what can I do to be differentand break it through that noise?
(03:02):
And so I would writehandwritten note and send it out.
I'd go steal swag from ourswag closet. Marketing would yell
at me or I'd hear a dog barkon a call and send over a dog toy
through Amazon and I'd have toexpense report Amazon to my VP of
sales. And I was the top repthough. So they're like, whatever
you do, just keep doing it.But you know, being in the office
at 9 o' clock at night packingboxes is not ideal. And so I dreamed
(03:25):
up of a solution that allowedme to really automate that and outsource
the sourcing, the packing ofboxes, the shipping, the tracking.
You know, I would remember I'dhad spreadsheets full of tracking
links for FedEx and everymorning I'd go in and click to see
which ones were delivered tothen follow up with. I mean, I was
running a little mini post office.
Well, which I'm sure the USPSwas thankful because they could use
(03:46):
all the help they can get. Sowhat we're really talking about is
gifting in a reallysophisticated way and really bigger
picture is in this world thatwe're in now, this idea of receiving
something tangible in the mailallows you to stand out more. I mean,
is that what you have found? Imean, do you find that when someone
(04:06):
receives something physical,it's a game changer in terms of their
engagement?
It does, yeah. And I thinkthat in today's world, where you're
bogged down with a gazilliondifferent noises from your phone
and your computer andeverything else, salespeople, marketers,
CX leaders need to be able tostand out and be unique. And I think
when you have so manycommoditized solutions out there,
(04:27):
the buying experience can be abig differentiator. And so if you
are wowing a prospect with agift through that process and your
competitor's not, then thebuyer has more momentum and reasons
to go with you.
So when you have a giftingplatform or you want to start incorporating
gifting into what you'redoing. Number one, is this for all
(04:49):
size marketers or is this onlyfor, you know, enterprise people
that have sophisticatedaccount based marketing programs?
I mean can you be asolopreneur or a small company and
use gifting as a way to drivebusiness? Who is this for?
Thousand percent? I think wehave everyone across the gambit where
we have a five person companyall the way up to, to some of the
largest companies in theworld. And it also doesn't matter
(05:12):
if you're selling a hundredthousand dollar like enterprise software
or you're selling $50products. There's a price point or
a gift or a mailer that makessense. And it's not always the most
expensive thing wins. A lot oftimes it's the creativity or just
sending something out that canmake the impact.
And is it that people go on,they go I just had a really great
(05:35):
phone call with so and so Iwant to get them out something or
is it that it's more of anautomated thing where oh, they just
hit a pricing page on ourwebsite, they're automatically going
to get this, this randomthing. I mean is it both or is it
one or the other?
It's both. We're seeing asurge right now in the ladder of
automations. So we're seeing aton of marketers setting these automations
(05:57):
up based on web traffic, basedon lead scores. Someone downloads
a white paper and you triggersomething. People are putting GIFs
or swag in ads to drive betterad conversion. Someone integrates
with their marketo or HubSpotor eloqua and triggers off of people
attending webinars. It alsocan be integrated into your outreach
(06:19):
or sales loft or SDRplatforms. So really the automations
are probably the biggest thingthat we're seeing right now and companies
just setting it and forgettingit. But we still offer the click
and send through a button andCRM or click and send through our
platform.
Meanwhile, I need toincorporate this into our webinar
for the people that actuallywatch the entire webinar that they
(06:40):
automatically get somethingbecause those, those people deserve
an award. Because as you knowright now getting people to actually
getting them to register isone thing, getting them to attend
another and getting them toactually stay for the whole thing
they deserve gift in thissaturated order.
Throw a QR code up at the endof a webinar and then that drives
to a landing page where youcan claim your gift and it's completely
automated, you don't have todo anything. And it's a great Way
(07:02):
to drive attendance.
So when I first heard aboutgifting platforms and Sendoso, I
was like, who cares? I don'tneed another mouse pad. I don't need
another pen. You know, thatwas my idea of gifting. And then
as I got deeper into, I'mlike, what the hell are these people
sending out? Like, give peoplethe spectrum of the type of stuff
(07:25):
that you guys are involvedwith sending.
Yeah. So if you know yourprospects, a New York Yankees fan
and just had a baby, you couldsend a New York Yankees onesie. Or
you could send out an engravedbottle of Casamigos with the person's
name on it. Or a funny sendthat we saw a couple years ago. Someone
came to a conference and wason crutches and broke their ribs
in a snowmobile accident. Youcould send them a rack of ribs in
(07:46):
the mail from a barbecuejoint. Like, it's more about the
creativity and the fun. Nowyou can send pens, you can send T
shirts, you can send waterbottles, you can send really anything
you want. But I think at theend of the day, we give you the ability
to be creative and, and nothave to deal with the back end, packing
boxes, sourcing, finding whatto send, shipping, all of that. It's
(08:06):
just click and go.
How do you source? I don'teven understand. Like, do you have
a meeting internally? Like,okay, guys, we need to expand our
product portfolio of whatpeople can gift. We want to talk
about gifting ribs.
We have a whole team dedicatedto just expanding our marketplace.
Whether it's items that aredrop shipped from some of our partners
around the world. You can, youknow, you could send someone macaroons
(08:29):
from a bakery in France to aprospect that's in France. So we
really try to find local,regional, or unique things that you
can send out. And then we alsohave a really unique custom integration
with Amazon where you can useyour Sendoso account balance. Go
in there and there's a new buybutton. That's a Sendoso buy button
across Amazon and itcustomizes it, syncs it back to HubSpot
(08:51):
or Salesforce so you can trackthe results. And it sends it from
Amazon's warehouse to ourwarehouse or the nearest warehouse.
We unbox it, put in ahandwritten note, repack it up, maybe
throw your logo on the box oron the handwritten note and then
ship it out. And so therecipient's like, wow, this person
actually sent me somethingsuper unique. And really, you just
searched for the hundreds ofmillions of products on Amazon.
(09:11):
Dude, that is bananas. I lovethat first of all the best job in
the country, I think is beingon your sourcing team. That sounds
like the best time ever.
They just rack up the creditcard points because they're buying
a bazillion things. They'regetting wind and dine with all the
vendors sending them samples.I'm like, hey, I'm the CEO. Send
(09:32):
me samples. I want to try thatwhiskey brand or I want to try really
nice new AirPods.
That's amazing. I mean, thatis, that is a very, very cool job.
So let me ask this. So whatabout different target audiences?
Like, it's one thing if you'resending somebody who's like, I don't
know, the director ofmarketing somewhere, okay, you can
send them anything you want.But if somebody's like, you know,
(09:53):
C level executive, you can'tmove the dial with a 20 Starbucks
card or something like that.Like, like, is gifting different
really depending on the levelof seniority that you're marketing
to?
I think you want to becreative and you want to segment,
and it's based on the segmentof who's buying. Like, if you, you
have a product that sells toSMB and enterprise, then you could
(10:15):
afford to spend more onenterprise. And if you're selling
something that you could getthe executive CMO engaged versus
the marketing manager, thenyou'd want to segment that. And so
I think there is things thatmove the needle. Like if you're going
to send a CMO with a, with ageneric note that might not hit,
but if they just posted onTwitter that they're having a terrible
(10:37):
day or they love this newpumpkin spice latte and you mentioned
pumpkin spice latte and a $5card, maybe that moves the needle.
So I think it's notnecessarily the value of the gift,
but it's the message and thetiming that goes along with it and
the creativity. But you know,Scotty Cameron Putter to a golfing
CMO might bode better thanjust sending them a little, you know,
(10:58):
nice pen or something.
You may not be doing it onpurpose, but in some ways you are
upping the salesperson'sability to stay focused and pay attention
to their prospects or clients.They really have to learn who they
are, what their interests are,what they care about, and, and not
just be pushing their product.And I think that using a gifting
platform kind of forces yourhand to be a better salesperson in
(11:20):
terms of getting to know yourbuyer, which is, it's just cool.
We have a service where we'llactually go out and scour the web
automatically and add tags oftheir interests, their alma maters,
and then provide suggestedgift options based on the person's
interests and history. And soyou can also pull those in. Like
you're on a gong call andsomeone mentions they play tennis,
you can add that tag in. Andso it creates this personal graph
(11:42):
of what this prospect sooncustomer is interested in. So if
you're an SCR having a calland then an ae and then, you know,
six months later, the csm, youcan share along that data set so
that the CSM can be like, oh,I know Chris likes Casamingos tequila.
He just, you know, gotmarried. Maybe I'll send him over
a bottle.
And that is cool. That isactually. That is.
(12:04):
And everything I'm saying istrue. So if you're listening, send
me Casamigos. I like golf.Scotty Cameron putters.
Very, very subtle. I like howit's so subtle. You know, it's like,
this is what I want. Well,that brings us to the second segment
of this thing. So we have asegment on this podcast called since
you didn't ask, which hasnothing to do with anything, really.
And so I have a question foryou. Holidays are coming up. Yep.
(12:27):
Because of who you are andwhat you do, I would imagine everybody
in your universe, yourpersonal universe, thinks that you
are the greatest gift giver ofall time. I mean, you need to be.
I mean, you can't. If I got aholiday gift from you, I would expect
it to be the greatest thingI've ever received. Like a miniature
donkey that had my name on itsforehead or something. Like, is this
(12:48):
true? Are you an exceptionalgift giver?
I think I am, yes. I lovegiving gifts. I love surprising people.
I still write handwrittennotes to people. So all those things
are very true.
Do you judge? Like, I almostwould never want to give you a gift.
Like, so when you get gifts,are you like, well, this thing sucks
(13:08):
and you know exactly probablywhat everything costs. Are you, like,
judging people that give you gifts?
Yeah, but I'm also on the. Onthe positive side, I'm wowed. And
I'm like, you know, every boxI get, I can't wait to open it. I'm
like, oh, this is somethingthat we should have in our marketplace
if we don't already. Or, oh,this is incredibly unique. Or, oh,
this is like, right, get ridof it.
(13:29):
You want nothing to do withit. That's amazing. Every time you
get something, you're like,this needs to be in our marketplace,
like, immediately.
But I'm still like, the guythat goes to conferences and leaves
with a backpack full of swag.Like a thousand pairs of socks. I
think I have like twocupboards full of yetis. It's almost
like an art form for me tocollect all these different swag
items. I feel compelled andexcited to see the new ones.
(13:53):
I don't know if it's an artform or you potentially are a hoarder.
I mean, we may have to have anintervention for you.
It's research and development. Okay.
I mean, it is not acoincidence your favorite show is
Hoarders. I mean, you know,this is what it is. You know, I get
it. You know, it's all good.So. All right. So where. Where should
the world find you? I knowyou're over LinkedIn. Where should
(14:15):
the world find Sendoso. I wanteveryone to be gifting each other.
How do we do that?
Yeah, so you can findus@sendoso.com. we also have a free
plan if you want to come inand try us out. So. So.com youm can
email me directly if you want.Want to Talk Shop, Chris? Krisindoso.com
Add me on LinkedIn. Follow me.You know, gift me all those things.
(14:37):
Buy tequila. What I've got outof this is Chris wants Casamigos
Tequila. Probably reposado.Not like if you make Blanco. Blanco's
weird. And I think I nailedthat. So, yeah. So Sendoso is awesome.
Chris, thank you for beinghere and do this, not that. And happy
holidays.
Happy holidays to you. Thanks, Chef.
You did it. You made it to theend. Nice. But the party's not over.
(14:59):
Subscribe to make sure you get the.
Latest episode each week formore actionable tips and a little
chaos from today's topmarketers. And hook us up with a
five star review if thiswasn't the worst podcast of all time.
Lastly, if you want access tothe best virtual marketing events
that are also 100% free, visitGuru Events so you can hear from
(15:22):
the world's top marketers likeDaymond John, Martha Stewart and
me. Guruvents.com Check it out.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!