EP. 24- Is 100% Improvement a WIN??? l Ask Us ANYTHING

In this short episode of "Do This, NOT That- Ask Us ANYTHING", host Jay talks with producer Kristen Nagel about improving webinar registration and who they would want to play themselves in a movie about their lives.

Main Discussion Points:

- Why continuously pushing for internal changes to improve webinar registration is not always the right approach

- Key things to consider before trying to optimize conversion rates

- Who Jay would want to play himself in a hypothetical biopic and why it's kind of depressing

- Who Kristen would want to play her in a biopic

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Episode Transcript

(00:00):
Foreign we are back for one ofthe short episodes of do this, not
that Ask Us Anything. We stillrelease our long episodes on Fridays,
but the format of this shortepisode is that we receive questions
in all week long that areabout work stuff and about nonsense.

(00:24):
And each episode we tackle onework related question and one nonsense
related question. I'm reallyexcited to welcome to the podcast
one of the Guru events,Amazing People, Kristin Nagel. She
is a producer of this podcast.Kristin goes through those questions
and she brings them to theshow and we're going to try to tackle
those. So Kristin, lay it onme. What's first? The work related

(00:46):
question.
Okay, Jay, the work relatedquestion is from Jamie from Livingston,
New Jersey. Here's thequestion for you. Our webinars are
only getting a handful ofregistrations and I'm pushing internally
for copy and creative changes,changes to our forum and some other
best practices. But findingresistance. What can I do?

(01:06):
That is a great question. Andit's great that you're trying to
make changes, that you'retrying to improve things. But here's
the thing, and you're going tothink this is strange. Stop pushing
for those changes internally.Why? If you are, for example, promoting
a webinar or you are sellingsome sort of consumer product, whatever
it may be, and you're onlygetting a few responses, you're getting

(01:29):
three or four peopleregistering for a webinar or only
a handful of sales. What youneed to ask yourself in any marketing
campaign that you do beforeyou try to make changes is this simple
question. If I increase myresponse rate on whatever it is I'm
doing, if I increase myresponse rate by 100% and so now

(01:51):
instead of getting fourregistrants for your webinar, you
got eight. Instead of gettingsix sales, you got 12. If you increased
your response rate byliterally 100%, would that be good
enough? Would that be a winfor you in terms of the campaign?
And the reason you have to askyourself that question is it's almost

(02:12):
a 0% chance that changes thatyou make to your landing page, to
your subject line, to yourcreative, to your social postings,
to your search ads, whateverit may be, almost a 0% chance that
any of these changes that youmake are going to result in over
a 100% increase in actualresponse rate, your issue is probably

(02:34):
your offer. Your issue isprobably the topic of your webinar.
Whatever it is that you'reselling, you have a bigger issue
and you need to go back to thedrawing board. So the question always
want to ask yourself, is 100%increase a win? If it's not, then
you are wasting your timebecause these tweaks are not going

(02:54):
to lead to 100% increase inperformance. So that's really how
I would think about doing thatinternal battle, because you're going
to win the battle and lose thewar because you're not going to be
really getting the responserate that you want. So that was the
work question. Hit me with theridiculous question. I'm ready for

(03:15):
it, Kristen.
All right. Ridiculous questionfrom Christine from Atlanta. Who
would you want to play you ina movie about your life? I'm interested
to see what you say about this.
Oh, my. So, first of all, noone's making a move about my life,
but if they did, and this isactually very sad for me, you're
gonna feel bad. So when I wasyounger, okay, people used to tell

(03:36):
me, like when I was a lotyounger that I looked like Patrick
Dempsey. Now, who's PatrickDempsey? He's McDreamy from Grey's
Anatomy. Now, when I wasyounger, he was in this movie called
Can't Find Me Love, which isone of the greatest movies of all
time. But here's why. It'svery sad and depressing. Nobody tells
me I look like that dudeanymore. Nobody. And you know why?
Because after Can't Buy MeLove, the dude got a nose job. I

(04:02):
had a major nose job. And eversince he got his nose job, not one
human being on earth has saidto me, I look like. Now he's considered,
like, super hot and all thisstuff. So it's a very depressing
thing in my mind because I waslike, oh, that's who I look like.
But now it's not who I looklike. So that's that. So let me ask

(04:22):
you, Kristen, who is yourperson who's there to play you in
the movie?
I've never thought about this,but I would probably prefer someone
funny. Maybe like Amy Schumeror some comedian from snl. But, yeah,
I like your answer much better.
It's just depressing and sadand it makes me feel horrible. Patrick

(04:43):
Dempsey ruined me. All right,everybody, thanks for tuning in for
this short episode and checkout the longer episodes on Friday
and send in your questions. DMus, email us any question. Nothing's
off limits. And thanks forbeing here. You did it.
You made it to the end. Nice.But the party's not over.

(05:04):
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(05:26):
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