In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent management agency. They discuss how the influencer marketing industry works, how much influencers charge for branded content, FTC disclosure guidelines, and predictions for the upcoming finale of "The Golden Bachelor." Listeners can expect to learn insider tips about the influencer business.
Key Discussion Points:
- How Courtney got into talent management for reality stars and influencers
- Typical rates influencers charge brands per social media post based on followers
- Legal requirements around disclosing sponsored posts as ads
- Whether reality show contestants plan to become full-time influencers
- The job-like hustle required for influencers to earn a living
- Courtney's thoughts on "The Golden Bachelor" and predictions for the finale
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:09):
Welcome to do this, not that,the podcast for marketers. You'll
walk away from each episodewith actionable tips you can test
immediately. You'll hear fromthe best minds in marketing who will
share tactics, quick wins andpitfalls to avoid. Also, dig into
life, pop culture and thechaos that is our everyday. I'm Jay
(00:32):
Schwedelson. Let's do this,not that. We are here for do this,
not that. And we have aspecial guest. This is going to be
amazing. We have CourtneyBagby here now. I'm going to let
Courtney tell you her story.But who is Courtney and what does
(00:52):
she do?
She.
She owns a company that is socool. It is called Little Red Management.
Why is it cool? No, it's notsome sort of boring B2B software.
They don't sell socks. None ofthis. Her company that she's the
founder of, they represent,they manage influencers and reality
(01:13):
TV stars to get them brandpartnerships. Yes, it's the influencer
stuff. And we're going to findout today how that whole world works.
Courtney, welcome to thepodcast. How are you?
Good. Thank you so much forhaving me. You just hyped me up and
I love this. So I can't waitto answer all your questions.
(01:34):
So before we get into thesecrets behind all of this influencer
stuff, how did you wind upbeing who you are and doing what
you do?
Oh my God. It is such a longstory, Jay, but I will try to give
you the shorter version. So Igraduated college in 2015 when I
(01:57):
don't know if you rememberthis, but you're a big Bachelor fan
as of me and we've watchedevery single season. Chris Souls
was on at that time and thosegirls were really the first girls
really got a following fromthe pic from that show and I was
over always so intrigued. Istudied advertising in college. Instagram
had came out two years beforeand I want to work for these people.
(02:19):
They're doing brand deals. Howdoes this all work? What's going
on? All the things. And Istarted doing a lot of informational
interviews trying to slideinto people's DMS to figure out how
it worked. Fast forward a fewyears. I worked in tech for a couple
years. I, while doing thatwould still slide into some of my
(02:41):
favorite people's DMS and askthem if I could do their media kit
and honestly volunteer andfigure out just how to befriend them
and work with them. And Iended up moving down to LA a year
later. That was 2018 andworking at a talent agency that Repped
a lot of actors and actressesfor their commercials, and still
(03:01):
in the brand space. Not asmuch social media, though. And that's
still. Still was my goal. Soafter a year, I left and started
Little Red Management, where Ijust wanted to work with reality
TV stars. And because that'swhat I knew, those are the shows
that I liked. So I think Istarted my company with less than
(03:22):
10 people. And we are heretoday, and I manage over probably
about 30 people exclusivelyand have access to a lot of talent
from just over the years ofbefriending and being in the industry
and meeting people in LA andall the things. So I feel like that's
(03:43):
sort of how I got here.
And I will tell you, I knowCourtney because there were some
reality stars that we weretrying to bring on board for an event
that we were doing, and theywere like, you got to go to Courtney.
She's the one that knowseverybody, that reps all the right
people. And it's true. Youhave a roster of, like, when you're
(04:04):
watching anybody that'slistening, when you're watching A
Bachelor or you're watchingLove is Blind, you're watching any
of those reality shows andyou're wondering, how are these people
making any money? Because whenyou're on the show, you're like,
what do they actually do for aliving? Well, after the shows are
over, they build up theirfollowing, and Courtney is the one
working out all these branddeals. That's her gig. So let me
(04:24):
ask you a couple questions,because I'm super curious about all
this. So how does it work? Icome up with a new energy drink,
and I want to get the wordout. Do I come to you and say, hey,
I got this energy drink. I got$50,000, and who could I have do
stuff? And what do I get forthat? How many social posts or which
(04:46):
platforms? I mean, how does it work?
Yeah. So I would say, for themost part, Jay, and there's so many
different ways that campaignscome to life and happen. But I will
say, a lot of the times, Ifeel like in your situation that
you just described right now,typically I would even refer that
person to an agency, a digitalmarketing agency, to come up with
(05:10):
the whole creative and theircampaign goals. Because typically,
when you're coming to me, youalready know what sort of deliverables
you want and what sort oftalent you want. And I feel like
that can get confusing. Ithink sometimes people can come to
me and an energy drink cancome to me and say, I have $50,000,
(05:31):
but they need to come up withsome sort of deliverables. Like,
hey, I need a real. A storyset, which is typically three to
five frames of 15 secondseach. And they'll say, I have 50K,
but I want 10 creators, butI'll send them 20 people. That would
make sense. Let me know whoyour favorites are and we can get
creative. But a lot of thetimes I do feel like agencies already
(05:55):
come to me being like, here'swhat we're looking for and can you
send me people that fit that?If that makes sense.
Gotcha. And is $50,000 for areality person. Is that a lot? Is
that a little. If you have asmall company and you want to get
it out there with one of thesereality people, I mean, what is the
ballpark range for workingwith one of them?
(06:17):
Yeah, so I think it dependson, you know, do you have a hundred
thousand followers or do youhave 2 to 5 million followers from
reality TV? Like, do you wantto do maybe 50 posts with people
that have a hundred thousandfollowers, or do you want to do one
post or two posts with a bigcreator? So I think that that's kind
(06:38):
of the difference anywherefrom if you have a million to 5 million
followers, you might belooking at 10 to $50,000 for an Instagram
post versus if you're workingwith someone with a hundred thousand,
you might be looking at like1k ish. So the rule of thumb that
I usually say is per 100,000followers, maybe an in feed post
(07:02):
is a thousand, two thousand.But it really depends on the campaign
goals. Like, do they just wanta bunch of content so they can put
paid media behind it? There'sso many different things. Is it part
of a press tour? Do they wantthe name to be well known? And do
interviews involve. There's somany different sows. So it's like
(07:23):
statement of work. There's somany different sows that each brand
and agency will come to mewith. So the statement of work could
be an in feed post or anappearance somewhere or whatever,
but I'll always start there.So what's the deliverables? What
are they doing? What is thework you're hiring them for?
Let's have a big brand, okay?And I come to you and say, I'm interested
(07:45):
in this reality person who'sreally hot because they were just
on this show, whatever. Butthe brand has very specific brand
guidelines, right? They'relike, they can't say this. They can't
go out of the lane. They gotto stay here. They got to Stay on
point. Is that part of yourworld, or do most of your creators,
most of your influencers, dowhatever you want to do?
No. So that's, I think, themisconception and sort of a myth
(08:08):
of content creators ingeneral. We are given, not necessarily
a script, but we call them abrief or talking points for a brand
of things that. That my clientneeds to make sure to hit in their
video, whatever it is, whichvideo content is kind of where it's
at now. So there's so manydifferent things that they have to
hit. And really, at thispoint, I would honestly say in the
(08:32):
last six months, Jay, it'ssort of turned to this thing where
we almost have write up ascript and get that approved from
the brand and the creativeconcept before even filming. I would
say before, when I firststarted my company about four years
ago, it was, here's thetalking points, Go run with it. Go
do your own thing. Now. Ithink there's just so many legal
things with it over the yearsof, like, making sure you're using
(08:55):
the right music that, youknow, doesn't have licensing issues,
and making sure you don't haveartwork behind you, because all those
are, you know, someone's artthat a brand could get in trouble
for. There's so many differentthings that, like, sometimes down
to, you know, I have to send aphoto of what my client's gonna wear
or where they're shooting andwhat's behind them. It's getting
(09:18):
more and more serious and kindof ends up being like an actual shoot,
you know, so.
So along those lines. So doyou have to acknowledge that it's
an ad? So when the influencerposts something, is there that little
statement that this is an ad,or does it have to be delineated
that it's an ad?
Yeah. So legally, anything,even gifted, Jay, at this point is
(09:42):
technically supposed to behashtag gifted. There are FTC guidelines.
That's what they're called insocial media. And they have to. And
they have to put hashtag ad,hashtag sponsored are the two things
they have to let people knowthat it's an ad, which hurts our
engagement, too.
Let me ask you just. Yeah. I'mcurious, and maybe you can't answer
(10:07):
this, but I watch everyreality show. Okay. And I would say
a solid 75% of the people thatgo on these shows seem they're lacking
in a career. And I'm alwayscurious how somebody commits to going
on. When you commit to goingon the Bachelor or the Bachelorette,
you're committing potentiallythree Months or whatever it is of
not working because you'restuck in the Bachelor mansion or
(10:28):
whatever it is. It's almostlike, what type of career do you
got that you could just take athree month pause? Because I can't
do that. I don't know if youcould do that. And so are these people
in your experience going onthe shows with their plan to be to
hire you and that's going tobe their long term play to make money?
I mean, is that the plan?
I love this question so muchbecause I feel like I never really
(10:52):
think of it that, you know,oh, are they just quitting their
jobs or are they taking timeoff work or what's going on? How
are they getting that muchtime off? I mean, one of my clients
on Bachelor in Paradise is anurse. That's. Wait, how did she
take off three months, she'sstill a nurse, so clearly they didn't
get rid of her. But you dohave to wonder. I would say, Jay,
(11:14):
I know this from firstexperience. If their jobs will not
let them take a break, theywill quit and find a new job or career
change afterwards. I don'tknow. Especially for men, I will
say, if their job is to wantto, which I would think is stupid,
to be honest. If they did justquit and think that they're going
(11:34):
to become a content creatorafter. Absolutely not. I think that
the men that do well in thisindustry are actually working full
time and make time for socialtoo, because I just think that those
are the ones that end up beingthe most successful for some reason.
Just not totally doing contentall day, but just add a little bit
(11:54):
if they're doing finance orsomething. At least it's something
else than just lifestyle andBachelor, you know, okay, so.
It'S a very strong sidehustle, but you're not gonna be Mr.
Beast by going on Love is Blind.
I would say, especially now,Jay, I feel like the, the creators
now are not getting thefollowing like they used to. I mean,
if you were to ask me thisquestion five years ago, I would
(12:16):
think 100. A lot of thosebachelor people are going on in hopes
of being a creator, but Idon't know about now. I just don't
see it as much. And peoplewill ask me, do you think that I
can quit my full time job andmake a hundred K from social after?
And I go, honestly, yes, butyou have to be dedicated. It's a
(12:39):
career change for them at theend of the job day. This is a job
like you cannot expect to workpart time and post on social media
once a week and make full timemoney. Right. It's just not going
to happen. So if you're goingto go into it and you're okay, because
a lot of people do come offreality TV and social media is very
overwhelming for them and I'msure you could imagine all of a sudden
(13:02):
getting a million followerswhen you have nothing is hard on
them, you know, and you, it'sa whole career change. So if you
can't get into that routine ofokay, let me wake up my, my full
time content creators that arereally successful in this business,
they are waking up every dayat 8am, 9am, working on content all
(13:23):
day long, then editing, thenposting, then interacting with their
fans, then answering DMs, thendoing it all again and work 12 hour
days. And they're makingreally good money on social media
but they do it full time.
It's a job, it's, it's, it's ahustle for sure.
Yeah.
So that was super interesting.So let me, let's jump into this last
segment of this podcast calledsince you didn't ask, this is where
(13:47):
we. I'm not going to ask youwork questions now. I want you to
put on your regular personhat, your reality TV watching hat
that I also wear, okay?Because in order to do your job effectively,
you need to consume a lot ofreality tv. Is that a fair statement?
Yes. And that's why I got intothe industry. Are you kidding? I
(14:09):
just can't wait for all theshows that come out every night.
So let me ask you a question.Okay? So now as we're recording this,
we are about to head intowhat's called hometowns of the Golden
Bachelor. Let me just set thestage and I need your opinion. Golden
Bachelor, 72 year old dude,Gary spelled Jerry. He's got three
(14:29):
women left, okay. And they'regoing to each of their homes, meeting
their families and all thisstuff. First of all, are you, do
we like the Golden Bachelor?How do you feel about Gary spelled
Jerry? What's up?
First of all, I think it'shysterical because I don't think
I knew it was Gary still. I'mprobably still calling him Jerry,
but I honestly am super intoit. I didn't know what I would think
(14:52):
and one night I just caught upon all four episodes or whatever
that was out and I'm obsessed,my husband's obsessed. Like we both
love it. Honestly. I have abachelor watch party that I actually.
So all my friends in la,you're gonna laugh at this, Jay,
but I feel like you'll loveit, too. My friends in la, I met
the group of girls that I hangout with from a Bachelor Facebook
(15:17):
podcast group. So I have agroup of seven of us. We're all really
good friends now. We all watchBachelor together and chat about.
You should be in this group.Chat. You would love it because all
we do is talk Bachelor things.Everyone loves Golden Bachelor. Some
of my group has don't evenwatch Bachelor anymore or Bachelor
in Paradise, but GoldenBachelor is a hit. Everyone that
(15:40):
I ask that doesn't even watchit is watching it. So I love it.
I definitely am not gonna lie.Sometimes when they're kissing and
stuff, like, makes me feel alittle type of way and. God. But
like, maybe not oversharingsometimes. It depends on the person.
Well, let me. Okay, so let meask. First of all, by the way, it's
ironic you've gained friendsby watching the Bachelor. I've lost
(16:00):
the majority of my friendsbecause they're. What is wrong with
you? And that's fine. I'mtrying to lose people anyway because
I don't like going out. Soit's perfect. But here's the question
I want to ask, and I will thenreplay this for you in a few weeks.
We'll see if you. What youthought happened. So on the Bachelor,
Golden Bachelor, they havethis thing called fantasy suites,
which is with the lastremaining people. They do an overnight.
(16:22):
He does an overnight with eachof the women, and stuff happens in
the rooms. Right. I don't knowif they're going to do a fantasy
suite for the Golden Bachelorbecause I'm like, is that really
going to happen?
They will.
You think it's going tohappen? That's what I want to know.
Yes, yes, yes.
They're gonna.
Yeah. Because either way, Jay,it is the only time I'm confident,
but I don't actually havefacts. But I'm confident. No, No,
(16:45):
I don't. But I think that mynumber one thing is it's their only
time to talk throughout thewhole series, just one on one without
cameras. So I can't imaginethat they would cut that because
that's so.
But you don't think they'regonna get it on necessarily. Like,
you don't. You don't know ifGary's gonna go to town. We don't
know.
I mean, I honestly kind ofwould hope so.
(17:06):
I hope so.
I mean, he needs to know. Forthe rest of his 10, 20, 30.
Night.
Like, he needs to know, but Idon't. I mean, look, he's going to
hometowns with three of them.Right. So I'm gonna imagine that
he's only gonna do fantasysuites with two of them and maybe
it's just gonna be their lastdate and they get to spend the night.
(17:28):
You've heard the predictionhere we have Courtney's professional
prediction. All right,speaking of professional stuff, Courtney,
before we wrap up, how dopeople find you get access to all
these people? How do theytrack you down?
Yeah. So you can find me atCourtney Bagby on Little on Little
Red Management. I was going tosay on Instagram. And you can find
(17:52):
a Little Red management onInstagram too. And you can see some
of the cool campaigns thatwe've been doing and some new clients
whenever we onboard more. Allthe fun things, honestly, even social
media tips. So I highlyrecommend if you're going to follow
anything to follow Littleredmgmt on Instagram. You can also
email me if you have anyquestions. Courtneyittleredmanagement.com
(18:15):
is that's usually the best wayto get a hold of me.
Amazing. And by the way, I'llgive the recommendation. I've used
Courtney's company, they'vebeen terrific to find talent and
this has been super awesomeand I can't wait to go back and forth
after. After all the GoldenBachelor episodes. So, Courtney,
thank you for being on dothis, not that.
Of course. Thank you forhaving me.
(18:37):
You did it. You made it to theend. Nice. But the party's not over.
Subscribe to make sure you getthe latest episode each week for
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And hook us up with a fivestar review if this wasn't the worst
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(18:57):
virtual marketing events thatare also 100% free, visit GuruVents.
Com so you can hear from theworld's top marketers like Damon
John, Martha Stewart and me.Guruvents. Com. Check it out.
Welcome to do this, not that,the podcast for marketers. You'll
walk away from each episodewith actionable tips you can test
immediately. You'll hear fromthe best minds in marketing who will
share tactics, quick wins andpitfalls to avoid. Also, dig into
life, pop culture and thechaos that is our everyday. I'm Jay
(00:32):
Schwedelson. Let's do this,not that. We are here for do this,
not that. And we have aspecial guest. This is going to be
amazing. We have CourtneyBagby here now. I'm going to let
Courtney tell you her story.But who is Courtney and what does
(00:52):
she do?
She.
She owns a company that is socool. It is called Little Red Management.
Why is it cool? No, it's notsome sort of boring B2B software.
They don't sell socks. None ofthis. Her company that she's the
founder of, they represent,they manage influencers and reality
(01:13):
TV stars to get them brandpartnerships. Yes, it's the influencer
stuff. And we're going to findout today how that whole world works.
Courtney, welcome to thepodcast. How are you?
Good. Thank you so much forhaving me. You just hyped me up and
I love this. So I can't waitto answer all your questions.
(01:34):
So before we get into thesecrets behind all of this influencer
stuff, how did you wind upbeing who you are and doing what
you do?
Oh my God. It is such a longstory, Jay, but I will try to give
you the shorter version. So Igraduated college in 2015 when I
(01:57):
don't know if you rememberthis, but you're a big Bachelor fan
as of me and we've watchedevery single season. Chris Souls
was on at that time and thosegirls were really the first girls
really got a following fromthe pic from that show and I was
over always so intrigued. Istudied advertising in college. Instagram
had came out two years beforeand I want to work for these people.
(02:19):
They're doing brand deals. Howdoes this all work? What's going
on? All the things. And Istarted doing a lot of informational
interviews trying to slideinto people's DMS to figure out how
it worked. Fast forward a fewyears. I worked in tech for a couple
years. I, while doing thatwould still slide into some of my
(02:41):
favorite people's DMS and askthem if I could do their media kit
and honestly volunteer andfigure out just how to befriend them
and work with them. And Iended up moving down to LA a year
later. That was 2018 andworking at a talent agency that Repped
a lot of actors and actressesfor their commercials, and still
(03:01):
in the brand space. Not asmuch social media, though. And that's
still. Still was my goal. Soafter a year, I left and started
Little Red Management, where Ijust wanted to work with reality
TV stars. And because that'swhat I knew, those are the shows
that I liked. So I think Istarted my company with less than
(03:22):
10 people. And we are heretoday, and I manage over probably
about 30 people exclusivelyand have access to a lot of talent
from just over the years ofbefriending and being in the industry
and meeting people in LA andall the things. So I feel like that's
(03:43):
sort of how I got here.
And I will tell you, I knowCourtney because there were some
reality stars that we weretrying to bring on board for an event
that we were doing, and theywere like, you got to go to Courtney.
She's the one that knowseverybody, that reps all the right
people. And it's true. Youhave a roster of, like, when you're
(04:04):
watching anybody that'slistening, when you're watching A
Bachelor or you're watchingLove is Blind, you're watching any
of those reality shows andyou're wondering, how are these people
making any money? Because whenyou're on the show, you're like,
what do they actually do for aliving? Well, after the shows are
over, they build up theirfollowing, and Courtney is the one
working out all these branddeals. That's her gig. So let me
(04:24):
ask you a couple questions,because I'm super curious about all
this. So how does it work? Icome up with a new energy drink,
and I want to get the wordout. Do I come to you and say, hey,
I got this energy drink. I got$50,000, and who could I have do
stuff? And what do I get forthat? How many social posts or which
(04:46):
platforms? I mean, how does it work?
Yeah. So I would say, for themost part, Jay, and there's so many
different ways that campaignscome to life and happen. But I will
say, a lot of the times, Ifeel like in your situation that
you just described right now,typically I would even refer that
person to an agency, a digitalmarketing agency, to come up with
(05:10):
the whole creative and theircampaign goals. Because typically,
when you're coming to me, youalready know what sort of deliverables
you want and what sort oftalent you want. And I feel like
that can get confusing. Ithink sometimes people can come to
me and an energy drink cancome to me and say, I have $50,000,
(05:31):
but they need to come up withsome sort of deliverables. Like,
hey, I need a real. A storyset, which is typically three to
five frames of 15 secondseach. And they'll say, I have 50K,
but I want 10 creators, butI'll send them 20 people. That would
make sense. Let me know whoyour favorites are and we can get
creative. But a lot of thetimes I do feel like agencies already
(05:55):
come to me being like, here'swhat we're looking for and can you
send me people that fit that?If that makes sense.
Gotcha. And is $50,000 for areality person. Is that a lot? Is
that a little. If you have asmall company and you want to get
it out there with one of thesereality people, I mean, what is the
ballpark range for workingwith one of them?
(06:17):
Yeah, so I think it dependson, you know, do you have a hundred
thousand followers or do youhave 2 to 5 million followers from
reality TV? Like, do you wantto do maybe 50 posts with people
that have a hundred thousandfollowers, or do you want to do one
post or two posts with a bigcreator? So I think that that's kind
(06:38):
of the difference anywherefrom if you have a million to 5 million
followers, you might belooking at 10 to $50,000 for an Instagram
post versus if you're workingwith someone with a hundred thousand,
you might be looking at like1k ish. So the rule of thumb that
I usually say is per 100,000followers, maybe an in feed post
(07:02):
is a thousand, two thousand.But it really depends on the campaign
goals. Like, do they just wanta bunch of content so they can put
paid media behind it? There'sso many different things. Is it part
of a press tour? Do they wantthe name to be well known? And do
interviews involve. There's somany different sows. So it's like
(07:23):
statement of work. There's somany different sows that each brand
and agency will come to mewith. So the statement of work could
be an in feed post or anappearance somewhere or whatever,
but I'll always start there.So what's the deliverables? What
are they doing? What is thework you're hiring them for?
Let's have a big brand, okay?And I come to you and say, I'm interested
(07:45):
in this reality person who'sreally hot because they were just
on this show, whatever. Butthe brand has very specific brand
guidelines, right? They'relike, they can't say this. They can't
go out of the lane. They gotto stay here. They got to Stay on
point. Is that part of yourworld, or do most of your creators,
most of your influencers, dowhatever you want to do?
No. So that's, I think, themisconception and sort of a myth
(08:08):
of content creators ingeneral. We are given, not necessarily
a script, but we call them abrief or talking points for a brand
of things that. That my clientneeds to make sure to hit in their
video, whatever it is, whichvideo content is kind of where it's
at now. So there's so manydifferent things that they have to
hit. And really, at thispoint, I would honestly say in the
(08:32):
last six months, Jay, it'ssort of turned to this thing where
we almost have write up ascript and get that approved from
the brand and the creativeconcept before even filming. I would
say before, when I firststarted my company about four years
ago, it was, here's thetalking points, Go run with it. Go
do your own thing. Now. Ithink there's just so many legal
things with it over the yearsof, like, making sure you're using
(08:55):
the right music that, youknow, doesn't have licensing issues,
and making sure you don't haveartwork behind you, because all those
are, you know, someone's artthat a brand could get in trouble
for. There's so many differentthings that, like, sometimes down
to, you know, I have to send aphoto of what my client's gonna wear
or where they're shooting andwhat's behind them. It's getting
(09:18):
more and more serious and kindof ends up being like an actual shoot,
you know, so.
So along those lines. So doyou have to acknowledge that it's
an ad? So when the influencerposts something, is there that little
statement that this is an ad,or does it have to be delineated
that it's an ad?
Yeah. So legally, anything,even gifted, Jay, at this point is
(09:42):
technically supposed to behashtag gifted. There are FTC guidelines.
That's what they're called insocial media. And they have to. And
they have to put hashtag ad,hashtag sponsored are the two things
they have to let people knowthat it's an ad, which hurts our
engagement, too.
Let me ask you just. Yeah. I'mcurious, and maybe you can't answer
(10:07):
this, but I watch everyreality show. Okay. And I would say
a solid 75% of the people thatgo on these shows seem they're lacking
in a career. And I'm alwayscurious how somebody commits to going
on. When you commit to goingon the Bachelor or the Bachelorette,
you're committing potentiallythree Months or whatever it is of
not working because you'restuck in the Bachelor mansion or
(10:28):
whatever it is. It's almostlike, what type of career do you
got that you could just take athree month pause? Because I can't
do that. I don't know if youcould do that. And so are these people
in your experience going onthe shows with their plan to be to
hire you and that's going tobe their long term play to make money?
I mean, is that the plan?
I love this question so muchbecause I feel like I never really
(10:52):
think of it that, you know,oh, are they just quitting their
jobs or are they taking timeoff work or what's going on? How
are they getting that muchtime off? I mean, one of my clients
on Bachelor in Paradise is anurse. That's. Wait, how did she
take off three months, she'sstill a nurse, so clearly they didn't
get rid of her. But you dohave to wonder. I would say, Jay,
(11:14):
I know this from firstexperience. If their jobs will not
let them take a break, theywill quit and find a new job or career
change afterwards. I don'tknow. Especially for men, I will
say, if their job is to wantto, which I would think is stupid,
to be honest. If they did justquit and think that they're going
(11:34):
to become a content creatorafter. Absolutely not. I think that
the men that do well in thisindustry are actually working full
time and make time for socialtoo, because I just think that those
are the ones that end up beingthe most successful for some reason.
Just not totally doing contentall day, but just add a little bit
(11:54):
if they're doing finance orsomething. At least it's something
else than just lifestyle andBachelor, you know, okay, so.
It'S a very strong sidehustle, but you're not gonna be Mr.
Beast by going on Love is Blind.
I would say, especially now,Jay, I feel like the, the creators
now are not getting thefollowing like they used to. I mean,
if you were to ask me thisquestion five years ago, I would
(12:16):
think 100. A lot of thosebachelor people are going on in hopes
of being a creator, but Idon't know about now. I just don't
see it as much. And peoplewill ask me, do you think that I
can quit my full time job andmake a hundred K from social after?
And I go, honestly, yes, butyou have to be dedicated. It's a
(12:39):
career change for them at theend of the job day. This is a job
like you cannot expect to workpart time and post on social media
once a week and make full timemoney. Right. It's just not going
to happen. So if you're goingto go into it and you're okay, because
a lot of people do come offreality TV and social media is very
overwhelming for them and I'msure you could imagine all of a sudden
(13:02):
getting a million followerswhen you have nothing is hard on
them, you know, and you, it'sa whole career change. So if you
can't get into that routine ofokay, let me wake up my, my full
time content creators that arereally successful in this business,
they are waking up every dayat 8am, 9am, working on content all
(13:23):
day long, then editing, thenposting, then interacting with their
fans, then answering DMs, thendoing it all again and work 12 hour
days. And they're makingreally good money on social media
but they do it full time.
It's a job, it's, it's, it's ahustle for sure.
Yeah.
So that was super interesting.So let me, let's jump into this last
segment of this podcast calledsince you didn't ask, this is where
(13:47):
we. I'm not going to ask youwork questions now. I want you to
put on your regular personhat, your reality TV watching hat
that I also wear, okay?Because in order to do your job effectively,
you need to consume a lot ofreality tv. Is that a fair statement?
Yes. And that's why I got intothe industry. Are you kidding? I
(14:09):
just can't wait for all theshows that come out every night.
So let me ask you a question.Okay? So now as we're recording this,
we are about to head intowhat's called hometowns of the Golden
Bachelor. Let me just set thestage and I need your opinion. Golden
Bachelor, 72 year old dude,Gary spelled Jerry. He's got three
(14:29):
women left, okay. And they'regoing to each of their homes, meeting
their families and all thisstuff. First of all, are you, do
we like the Golden Bachelor?How do you feel about Gary spelled
Jerry? What's up?
First of all, I think it'shysterical because I don't think
I knew it was Gary still. I'mprobably still calling him Jerry,
but I honestly am super intoit. I didn't know what I would think
(14:52):
and one night I just caught upon all four episodes or whatever
that was out and I'm obsessed,my husband's obsessed. Like we both
love it. Honestly. I have abachelor watch party that I actually.
So all my friends in la,you're gonna laugh at this, Jay,
but I feel like you'll loveit, too. My friends in la, I met
the group of girls that I hangout with from a Bachelor Facebook
(15:17):
podcast group. So I have agroup of seven of us. We're all really
good friends now. We all watchBachelor together and chat about.
You should be in this group.Chat. You would love it because all
we do is talk Bachelor things.Everyone loves Golden Bachelor. Some
of my group has don't evenwatch Bachelor anymore or Bachelor
in Paradise, but GoldenBachelor is a hit. Everyone that
(15:40):
I ask that doesn't even watchit is watching it. So I love it.
I definitely am not gonna lie.Sometimes when they're kissing and
stuff, like, makes me feel alittle type of way and. God. But
like, maybe not oversharingsometimes. It depends on the person.
Well, let me. Okay, so let meask. First of all, by the way, it's
ironic you've gained friendsby watching the Bachelor. I've lost
(16:00):
the majority of my friendsbecause they're. What is wrong with
you? And that's fine. I'mtrying to lose people anyway because
I don't like going out. Soit's perfect. But here's the question
I want to ask, and I will thenreplay this for you in a few weeks.
We'll see if you. What youthought happened. So on the Bachelor,
Golden Bachelor, they havethis thing called fantasy suites,
which is with the lastremaining people. They do an overnight.
(16:22):
He does an overnight with eachof the women, and stuff happens in
the rooms. Right. I don't knowif they're going to do a fantasy
suite for the Golden Bachelorbecause I'm like, is that really
going to happen?
They will.
You think it's going tohappen? That's what I want to know.
Yes, yes, yes.
They're gonna.
Yeah. Because either way, Jay,it is the only time I'm confident,
but I don't actually havefacts. But I'm confident. No, No,
(16:45):
I don't. But I think that mynumber one thing is it's their only
time to talk throughout thewhole series, just one on one without
cameras. So I can't imaginethat they would cut that because
that's so.
But you don't think they'regonna get it on necessarily. Like,
you don't. You don't know ifGary's gonna go to town. We don't
know.
I mean, I honestly kind ofwould hope so.
(17:06):
I hope so.
I mean, he needs to know. Forthe rest of his 10, 20, 30.
Night.
Like, he needs to know, but Idon't. I mean, look, he's going to
hometowns with three of them.Right. So I'm gonna imagine that
he's only gonna do fantasysuites with two of them and maybe
it's just gonna be their lastdate and they get to spend the night.
(17:28):
You've heard the predictionhere we have Courtney's professional
prediction. All right,speaking of professional stuff, Courtney,
before we wrap up, how dopeople find you get access to all
these people? How do theytrack you down?
Yeah. So you can find me atCourtney Bagby on Little on Little
Red Management. I was going tosay on Instagram. And you can find
(17:52):
a Little Red management onInstagram too. And you can see some
of the cool campaigns thatwe've been doing and some new clients
whenever we onboard more. Allthe fun things, honestly, even social
media tips. So I highlyrecommend if you're going to follow
anything to follow Littleredmgmt on Instagram. You can also
email me if you have anyquestions. Courtneyittleredmanagement.com
(18:15):
is that's usually the best wayto get a hold of me.
Amazing. And by the way, I'llgive the recommendation. I've used
Courtney's company, they'vebeen terrific to find talent and
this has been super awesomeand I can't wait to go back and forth
after. After all the GoldenBachelor episodes. So, Courtney,
thank you for being on dothis, not that.
Of course. Thank you forhaving me.
(18:37):
You did it. You made it to theend. Nice. But the party's not over.
Subscribe to make sure you getthe latest episode each week for
more actionable tips and alittle chaos from today's top marketers.
And hook us up with a fivestar review if this wasn't the worst
podcast of all time. Lastly,if you want access to the the best
(18:57):
virtual marketing events thatare also 100% free, visit GuruVents.
Com so you can hear from theworld's top marketers like Damon
John, Martha Stewart and me.Guruvents. Com. Check it out.
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