Moving a kid into college is exhausting enough, but Jay Schwedelson somehow turned it into a life lesson on AI. A sweaty battle with a headboard led to a smart, stress-free way to keep up with all the AI changes without feeling like an “expert” (because no one really is). Plus, you’ll hear about one of the wildest product mix-ups ever, and why Celsius handled it like marketing pros.
ㅤ
Prompt
Give me 25 innovative, never-before-possible marketing tactics that only became doable with ChatGPT 5’s capabilities (and specifically work on the free version). Focus on tactics that marketers could not execute in the same way using ChatGPT 4, and avoid generic ‘faster/cheaper’ answers. For each tactic, include:
Name of tactic
Why it wasn’t possible in ChatGPT 4 (clear explanation)
Exact prompt or workflow to make it happen on the free version
Best marketing use case (email, social, content, ads, etc.)
Potential ROI or impact in 1–2 sentences.
ㅤ
Best Moments:
(02:00) Why nobody’s truly an AI expert and why that’s freeing
(03:15) The big ChatGPT-5 change that now works in the free version
(04:15) Exact prompt to unlock 25 brand-new marketing tactics only possible in GPT-5
(05:25) How to skip the AI overwhelm and still stay ahead
(06:45) The vodka seltzer mix-up that landed in Celsius cans
(07:35) How Celsius turned a recall into viral marketing gold
ㅤ
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com