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August 25, 2025 9 mins

Sometimes marketing gold shows up when you’re not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest – Daniel’s far better half, Ari Murray – and ended up with a masterclass on landing page mistakes you’re probably making. From why mobile-first design isn’t optional to the sneaky ways widgets can ruin conversions, Ari drops quick, practical fixes that will actually make you money. Plus, you’ll hear some surprisingly competitive trivia about birthdays, cakes, and who’s the real GOAT in the relationship.

Best Moments:

(01:34) Why designing for mobile should be your first priority for any landing page

(02:46) The case for full screen popups instead of small mobile forms

(03:55) How a two step form can capture more data without killing conversions

(05:34) Why birthday and half birthday emails are worth adding to your marketing

(08:03) The widget mistake that silently kills your landing page performance

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

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