December might feel like a throwaway month, but Jay Schwedelson is here with a simple shift that turns the end of the year into a lead and revenue spike by using intent signals as your actual offer. He walks through how to spot and capture real buying intent across B2B, consumer, and nonprofit campaigns, then finishes with some very honest (and funny) thoughts on holiday cards and those ridiculous surprise-car commercials. Expect specific copy ideas you can steal right away while everyone else is mentally on vacation.
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Best Moments:
(00:20) Why December is secretly a goldmine if you stop mailing it in and lead with intent-based offers.
(01:45) B2B examples like Q1 readiness audits, vendor comparison checklists, and RFP kickstart kits that instantly reveal who is in market.
(03:05) Consumer plays such as last-minute hero finder and VIP early access for sellout items to target shoppers who are still actively buying.
(04:15) Nonprofit hooks like donation impact calculators and sponsor a need selectors that surface serious year-end donors.
(04:55) How intent signal campaigns in December and early January crush for pipeline, platform switches, and tax-motivated giving.
(05:40) Jay’s rant on random family holiday cards and unrealistic holiday car gift commercials you never see in real life.
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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