Reddit just quietly leveled up in the ad world, and Jay Schwedelson is fired up about it. After years of sending people off-platform, Reddit now lets advertisers run lead gen ads directly inside the app, which means smoother conversions and cheaper cost per acquisition. Jay breaks down why that shift matters, plus wanders into the wild world of prediction markets (yes, people are betting on Taylor Swift’s engagement timeline) and a guilty-pleasure TV recommendation that you probably didn’t see coming.
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Best Moments:
(01:00) Why Reddit’s new lead gen ads are such a game changer for marketers
(02:33) The hidden cost of sending users off-platform with your ads
(03:15) How to keep cost per acquisition under $10 with smart ad placement
(04:00) A $12,000 bet on Taylor Swift and Travis Kelce that turned into $50,000
(05:15) Peacock joining Amazon Prime and why Jay is irrationally excited about it
(05:30) The “Plastic Surgery Rewind” show Jay can’t stop watching, even though it’s awful
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