Doja Cat's Delicious Domination: VMAs, MAC, and '80s Dream-Core

Doja Cat BioSnap a weekly updated Biography.

The past few days for Doja Cat have been a masterclass in pop spectacle meets strategic business moves. She stole headlines at the 2025 MTV Video Music Awards by hitting the red carpet in a big-haired, pastel mini dress straight out of the 1980s, sending social media into a nostalgic spiral with fans dubbing her “Doja Parton” thanks to a Dolly-inspired blonde mane and retro styling. But it wasn’t just her look—she had everyone talking when she appeared to devour a tube of lipstick in front of the cameras. According to the Hindustan Times and People, this lipstick was, in fact, an elaborate chocolate creation crafted by famed pastry chef Amaury Guichon, and was part of a carefully orchestrated stunt for MAC Cosmetics.

This moment was not just dramatic—it was lucrative and career-defining. MAC Cosmetics revealed Doja Cat as its latest Global Ambassador directly after the show, in a move that netted the brand an estimated $2.8 million in media exposure, says WWD. In her own words, “Makeup is my paint, my armor, my way of creating characters,” as she vowed to use her new platform to challenge norms and push artistic boundaries with MAC. The partnership aligns Doja with a legacy that includes Rihanna, Nicki Minaj, and Lisa from Blackpink, signaling another leap into global pop culture stratosphere.

Doja Cat’s business moves seamlessly tied into her music. The edible lipstick reveal hinted at a September 26, 2025, release date for her next album, “Vie,” which she describes as her “longest” and most ‘80s-inspired project yet. Billboard reports that the album’s lead single “Jealous Type” is already a hit, debuting at No. 28 on the Hot 100 and racking up a record-breaking Spotify debut for a female rapper in 2025. V Magazine’s cover story confirms that “Vie” will dive headfirst into what she calls “‘80s dream-core”—her reinvention era in full swing.

With the album on the horizon, Doja isn’t slowing on the touring circuit. She’s about to embark on a major international tour stretching from New Zealand to Japan and Southeast Asia, with tickets flying off platforms like Ticketmaster and her website. She’s also just been announced as a headliner for the Austin City Limits Festival this fall, according to Wayz, placing her firmly at the forefront of the festival circuit.

On socials, her new “Vie” vinyl art—cake, champagne, and a pink marble finish—has ignited both praise and debate among fans. Some love the lavish Marie Antoinette vibes while others complain about the multiple-album-cover trend. Nonetheless, buzz is at a fever pitch, amplified by teasing posts from Doja and MAC, with the latter even jokingly “selling” her bitten, chocolate lipstick online.

Business, headlines, artistry—Doja Cat’s latest appearances aren’t just viral moments; they’re shrewd maneuvers signaling an artist owning her narrative at every turn. No major controversies or unsubstantiated rumors have cropped up in recent days, keeping the focus strictly on her calculated spectacle, new music, and growing influence as a businesswoman and cultural icon.

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Episode Transcript

Speaker 1 (00:00):
The past few days for Doja Cat have been a
masterclass in pop spectacle meets strategic business moves. She stole
headlines at the twenty twenty five MTV Video Music Awards
by heading the red carpet in a big haired, pastel
mini dress straight out of the nineteen eighties, sending social
media into a nostalgic spiral, with fans dubbing her Doja

(00:21):
Parton thanks to a Dully inspired blonde maine and retro styling.
But it wasn't just her look. She had everyone talking
when she appeared to devour a tube of lipstick in
front of the cameras. According to The Hindustan Times in People,
this lipstick was in fact an elaborate chocolate creation crafted
by feigned pastry chef Amory Gischan, and was part of

(00:43):
a carefully orchestrated stunt for Mac Cosmetics. This moment was
not just dramatic, it was lucrative and career defining. Mac
Cosmetics revealed Doja Cat as its latest global ambassador directly
after the show, in a move that metted the brand
and estimated two dollars and eight cents in meat exposure,
says WWW. In her own words, make up is my paint,

(01:06):
my armor, my way of creating characters, as she vowed
to use her new platform to challenge norms and push
artistic boundaries. With Mac, the partnership aligns Dojo with a
legacy that includes Rihanna, Nicki Minaj, and Lisa from Blackpink,
signaling another leap into global pop culture stratosphere. Doja Cat's
business move seamlessly tied into her music. The edible Lipstick

(01:29):
reveal hinted at a September twenty sixth, twenty twenty five
release date for her next album, the which she describes
as her longest and most Eighties inspired project yet. Billboard
reports that the album's lead single, Jealous Type, is already
a hit, debuting at number twenty eight on the Hot
one hundred and racking up a record breaking Spotify debut

(01:51):
for a female rapper in twenty twenty five. The magazine's
cover story confirms that v will dive headfirst into what
she calls eighties dreamcore, her reinvention era in full swing.
With the album on the horizon, Doja isn't slowing on
the touring circuit. She's about to embark on a major
international tour stretching from New Zealand to Japan and Southeast Asia,

(02:12):
with tickets flying off platforms like Ticketmaster and her website.
She's also just been announced as a headliner for the
Austin City Limits Festival this fall, according to Ways, placing
her firmly at the forefront of the festival circuit. On socials,
her new v vinyl archic champagne and a pink marble
finish has ignited both praise and debate among fans. Some

(02:34):
love the lavish Marie Antoinette vibes, while others complain about
the multiple album cover trend. Nonetheless, buzz is at a
fever pitch, amplified by teasing posts from Doja and Mac,
with the latter even jokingly selling her bitten chocolate lipstick
online business headlines Artistry, Doja Cat's latest appearances aren't just

(02:54):
viral moments, their shrewd maneuvers signaling an artist owning her
narrative at every turn. No major controversies or unsubstantiated rumors
have cropped up in recent days, keeping the focus strictly
on her calculated spectacle, new music, and growing influence as
a businesswoman and cultural icon. And that is it for today,
make sure you hit the subscribe button and never miss

(03:16):
an update on Goja Cat. Thanks for listening. This has
been a quiet Please production