Doja Cat's Triumphant Return: VMAs, MAC, and Vie Era Begins

Doja Cat BioSnap a weekly updated Biography.

Doja Cat just delivered what might be the biggest week of her post-Scarlet career. She lit up headlines opening the 2025 MTV Video Music Awards with a high-energy, 80s-inspired debut of her new single Jealous Type, joined onstage by none other than Kenny G. Her outfit—a sheer crop top, baggy skater pants, classic checker Vans, and teased blond curls—set the tone for her new Vie era, which hinges on pop maximalism and personal storytelling. Harper's Bazaar, Cosmopolitan, and a blitz of entertainment outlets gushed over her raucous return to superstar pop after last year’s darker detour, Scarlet. On the VMAs red carpet, all eyes were on her Balmain minidress and, even more, on the moment she bit into what looked like a bright red MAC lipstick—later revealed as a chocolate replica courtesy of renowned pastry chef Amaury Guichon. It was no mere stunt. MAC Cosmetics announced Doja as its newest global brand ambassador, cementing a partnership that both sides are already calling creatively “fearless” and boundary-pushing, with Doja vowing to bring her signature character-driven makeup vision to a new level in global launches. The MAC appointment is particularly notable given the company’s ongoing strategic shifts amid soft market forecasts, and places Doja alongside Rihanna and Nicki Minaj as a face of the brand.

Musically, the VMAs were also a teaser for her fifth studio album, Vie, which is set to drop September 26. In a feature with The New York Times, Doja Cat explained how Vie moves away from the “angry or sad or visceral” detours of Scarlet, gravitating back to her roots—upbeat, danceable, and dripping with clever wordplay. She’s collaborated with pop heavyweight Jack Antonoff on this record, and told Apple Music’s Zane Lowe that themes of love bombing and naivety shaped its narrative. Vie’s lead single, Jealous Type, already went viral after its pre-release cameo in a Marc Jacobs campaign and is now in full public rotation following her VMAs performance.

Social media is flooded with “Doja Cat ate the lipstick” memes, glowing reviews of her VMA look, speculation about additional MAC surprises, and mounting anticipation for Vie’s release. She has also begun announcing cities for album release parties under the CLUB VIE brand according to her official Threads account. The combination of her MAC deal, the viral VMA performance, and the imminent arrival of her next album set this week apart as a true inflection point in her career—major headlines aptly reflect that Doja Cat remains one of the most unpredictable and influential artists of her generation.

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Episode Transcript

Speaker 1 (00:00):
Doja Cat just delivered what might be the biggest week
of her post scarlet career. She lit up headlines, opening
the twenty twenty five MTV Video Music Awards with a
high energy Eighties inspired debut of her new single, Jealous Type,
joined on stage by none other than Kenny g. Her outfit,

(00:20):
a sheer crop top, baggy skater pants, classic checker vans,
and teased blonde curls, set the tone for her new
v era, which hinges on top maximalism and personal storytelling.
Harper's Bizarre, Cosmopolitan and a blitz of entertainment outlets gushed
over her raucous return to superstar pop after last year's

(00:43):
darker detour scarlet. On the VMA's red carpet, all eyes
were on her Balmain mini dress, and even more on
the moment she bit into what looked like a bright
red mack lipstick, later revealed as a chocolate replica courtesy
of renowned pastry chef Amori Gishaw. It was no mere stunt.

(01:04):
Mic Cosmetics announced Doja as its newest global brand Ambassador,
cementing a partnership that both sides are already calling creatively,
fearless and boundary. Pushing with Doja vowing to bring her
signature character driven makeup vision to a new level in
global launches. The MAC appointment is particularly notable given the

(01:27):
company's ongoing strategic shifts amid soft market forecasts, and places
Doja alongside Rhianna and Nicki Minaj as a face of
the brand. Musically, the VMAs were also a teaser for

(01:48):
her fifth studio album, V, which is set to drop
September twenty sixth. In a feature with The New York Times,
Goja Cat explained how V moves away from the angry
or visceral detours of Scarlett, gravitating back to her roots, upbeat, danceable,
and dripping with clever wordplay. She's collaborated with pop heavyweight

(02:10):
Jack Antonov on this record, and told Apple Music Zane
Low that themes of love bombing and naivety shaped its narrative.
These lead single, Jealous Type, already went viral after its
pre release, cameo in a Mark Jacob's campaign, and is
now in full public rotation. Following her VMA's performance, social

(02:32):
media is flooded with Doja Cat eighth the lipstick glowing
reviews of her VMA look, speculation about additional Max surprises
and mouging anticipation for V's release. She has also begun
announcing cities for album release parties under the Club vv brand.
According to her official Threads account, the combination of her

(02:54):
Mac deal, the viral VMA performance, and the imminent arrival
of her next album set this week apart as a
true inflection point in her career. Major headlines aptly reflect
that Doja Cat remains one of the most unpredictable and
influential artists of her generation, and that is it for
to day. Make sure you hit the subscribe button and

(03:16):
never miss an update on Doja Cat. Thanks for listening.
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