Doja Cat has been everywhere in the past few days as anticipation hits fever pitch ahead of her new album Vie, dropping September 26. The big headline is her live iHeartRadio Album Preview event set for September 24, where she’ll interact with fans, share never-before-heard tracks, and spill behind-the-scenes stories live from the iHeartRadio Los Angeles Theater. This is huge because she’s inviting fans to submit questions directly through the iHeartRadio app, making the whole rollout more personal and interactive than ever, with simultaneous broadcasts across radio, YouTube, and local Los Angeles stations as announced by iHeartMedia. The music itself marks a distinct pivot: Doja told CBS News Sunday Morning and V Magazine that with Vie, she’s openly returning to her pop roots, calling herself a “rapper who makes pop music” after exploring darker sounds on 2023’s Scarlet. She’s emphasizing playful nostalgia, citing inspiration from ‘70s and ‘80s music, and further confirmed that country is the only genre she “won’t do,” which drew laughs in the CBS interview. Her confession on CBS that she didn’t immediately appreciate past hits like Say So shows a new self-acceptance and possibly signals that future performances could embrace her signature sound with renewed gusto.
Her public appearances haven’t been short on drama or impact. Essence reports Doja caused a viral moment at the 2025 VMAs by eating her red lipstick live on camera and parlayed that outrageousness into a global beauty moment—she’s now the face of MAC’s Studio Fix Fluid foundation campaign, embracing a glam ‘80s aesthetic in both makeup and music videos. CBS highlighted her performance at Outside Lands Festival, including a live debut of Jealous Type, a buzzed-about track from Vie, underlining her status as both a streaming juggernaut and experimental stage artist.
Business-wise, while not directly linked, the industry is on alert as Sony Music—her label’s parent—just announced a major new partnership with Spotify, a deal announced September 18. This could amplify her global streaming reach, just in time for the album launch.
On social media, Doja admitted to CBS that she’s “a bit of an oversharer,” a reputation she’s owned with unfiltered posts and viral antics, feeding into constant trending status across platforms, especially in the lead-up to Vie. Her willingness to troll herself and others keeps her unpredictable and always in the headlines. There are no substantiated rumors or controversies bubbling this week—just focus on her artistic evolution, business glow-up, and the high-voltage, fan-first media campaign for her biggest release yet.
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Episode Transcript
Doja Cat has been everywhere in the past few days
as anticipation hits fever pitch ahead of her new album
V dropping September twenty six. The big headline is her
live iHeartRadio album preview event set for September twenty fourth,
where she'll interact with fans, share never before her tracks,
and spill behind the scenes stories live from the iHeartRadio
(00:22):
Los Angeles Theater. This is huge because she's inviting fans
to submit questions directly through the iHeartRadio app, making the
whole roll out more personal and interactive than ever, with
simultaneous broadcasts across radio, YouTube, and local Los Angeles stations
as announced by iHeartMedia, The music itself marks a distinct pivot.
(00:44):
Goja told CBS News Sunday morning in V Magazine that
with the she's openly returning to her pop roots, calling
herself a rapper who makes pop music after exploring darker
sounds on twenty twenty three's Scarlet. She's emphasizing playfulness nostalgia,
citing inspiration from seventies and eighties music, and further confirmed
(01:04):
that country is the only genre she won't do, which
drew last in the CBS interview. Her confession on CBS
that she didn't immediately appreciate past hits like say So
shows a new self acceptance and possibly signals that future
performances could embrace our signature sound with renewed gusto. Her
public appearances haven't been short on drama or impact essence reports.
(01:27):
Goja caused a viral moment at the twenty twenty five
VNAs by eating her red lipstick live on camera and
parlayed that outrageousness into a globe beauty moment. She's now
the face of Mac's Studio Fixed Fluid Foundation campaign, embracing
a glam eighties esthetic in both makeup and music videos.
(01:47):
CBS highlighted her performance at Outside Lands Festival, including a
live debut of Jealous Type, a buzzed about track from
v underlining her status as both a streaming juggernaut and
experimental stage artist. Business Wise, while not directly linked the industry,
is on alert as Sony Music, her label's parent, just
(02:09):
announced a major new partnership with Spotify, a deal announced
September eighteenth. This could amplify her global streaming reach just
in time for the album launch. On social media, Doja
admitted to CBS that she's a bit of an oversharer,
a reputation she's owned, with unfiltered posts and viral antics
(02:31):
feeding into constant trending status across platforms, especially in the
lead up to v Her willingness to troll herself and
(02:53):
others keeps her unpredictable and always in the headlines. There
are no substantiated way rumors or controversies bubbling this week.
Just focus on her artistic evolution, business glow Up and
the high voltage fan first media campaign for her biggest
release yet. And that is it for today. Make sure
(03:15):
you hit the subscribe button and never miss an update
on Doja Cat. Thanks for listening. This has been a
quiet please production
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