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October 20, 2022 41 mins
Scott Jimmieson has realised his dream of becoming a farmer, and he’s keeping it local with his new online shop business, Local Food NZ, connecting farms with consumers.

The online farm shop and home delivery service in the Manawatu and Wellington regions offers free-range eggs from Scott’s farm and honey and coffee from other local producers.

The Local Food NZ business started in 2019 and their direct-to-consumer model was amplified by the Covid lockdowns. They also wholesale a number of eggs to cafes and restaurants.

Scott always knew he wanted to be a farmer, going to work in the dairy industry straight out of high school before travelling overseas and coming back to New Zealand to start his egg farm.
Living the dream in London and walking into the Tescos stores, he noticed all the free-range eggs. Doing some research, he discovered about 45% of the market was free-range while in New Zealand, it was only about 14%. He thought it could only go one way here.

Website: www.localfood.nz
Facebook: Local Food NZ
Instagram: Local Food New Zealand (@localfoodnz)
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