EP #165 Lead generation - Story of Marketing, Sales, and Alignment

Marketing and sales—two teams working toward the same goal, yet often at odds. Marketers focus on educating and nurturing prospects, while sales teams want qualified, ready-to-buy leads ASAP. And then there’s the C-Suite, watching from above, asking, “Where’s our revenue growth?”
In this episode, we break down the perspectives of every key player—business owners, marketing teams, sales teams, and leadership—to uncover why lead nurturing is crucial and how to get everyone aligned for better results.

We’ll dive into:
✅ The common disconnect between marketing and sales
✅ Why lead nurturing takes time but pays off
✅ How to define better lead qualification criteria
✅ Strategies to align teams and streamline processes

The kingdom of Revenue Land thrives when marketing and sales work together. Tune in to learn how to bridge the gap and create a seamless journey from prospect to customer!