EP #180 Why No One’s Clicking on Keywords—But Your Brand Searches Are Exploding

In this episode, we revisit a conversation we started a year ago—one that’s become even more relevant in 2025. Click-throughs on non-branded keywords are dropping, yet branded searches are climbing. What’s going on? We break down the rise of brand searches, Google’s AI Overviews, and how platforms like ChatGPT are shifting how people find and trust brands. We cover what’s changed, what hasn’t, and how to measure real brand impact in a world where clicks aren’t the whole story. If you're seeing more impressions, fewer clicks, and more brand name traffic, you're not alone—and you're likely doing something right.

Read Full Blog Post at: https://elevatedmarketing.solutions/what-types-of-marketing-lead-people-to-search-for-the-name-of-your-company-and-increase-brand-visbility/