An Underdog's Story

Tyler got his first full time job in high school, was making 6 figures in sales at 21, started a car repair business and got a degree in biochemistry because - it was the hardest one he could find.

A fascinating story, excellent mental models, and not your standard success track.

You can learn more about Tyler here: https://tyleruriah.com/
And: https://www.tiktok.com/@tyler_uriah

And his friend Scott's work here: https://www.youtube.com/@CambodianchildrensfundOrg

Episode Transcript

(00:00):
Folks. So I'm super excited aboutthis podcast episode. I had the privilege
of interviewing Tyler Copenhager, and Ireally hope that I pronounced his name correctly.
He's significantly larger than me and waymore experienced in combat sports, but
he's also an amazing entrepreneur. He'sgot the kind of story that I love

(00:22):
because he didn't come from privilege andhe has been incredibly successful building a path
himself. And yes, if you'rein the education, he's got degrees,
but he didn't do it the waymost people do it. And I always

(00:42):
find that kind of story just fascinatingbecause it completely flips to the opposite from
the standard narrative about you have togo from high school to college before you
can be successful. So here's Tyler. Tyler is awesome. He's on TikTok.
You guys got to find in there. Just FYI, first of all.

(01:04):
Second of all, he has abook in the works that I was
lucky enough to read a pre releaseversion of I don't know what else to
call it, and I was.It made me really curious and super inspired
because reading between the lines, Tylerhas a bunch of mental models that allow

(01:25):
him to be very productive and veryeffective, and not everybody has those mental
models. And since I'm all aboutmental health, education and mental models are
one of the key ingredients to yourmental health working well, I want to
see if we can get some ofthose teased out, even if isn't aware

(01:46):
that he has them right now,that's good, That's really good. Yeah,
yeah, it's I'm a huge fanof root cause analysis because you know,
I'm like, well, for everythingI've ever done technical something breaks,
right, I want to know,like what's underneath it, right, how
come it broke or if it's reallyreally successful, I want to know why.

(02:07):
So, yeah, can you givelike a two minute version of your
career story, like how you startedand how it ended, just so people
have context? Yeah, for sure. I mean I don't know where to
start except the start, right,So and I think it's important too,

(02:28):
because I think all of this isrelevant as I try to self analyze.
So I went to in high school, didn't care about school at all,
you know, like I had myfirst full time job at thirteen years old,
and I was like this school stuff, this just gets in the way,
you know, like growing up withlike nothing and like finally being able
to work and like having clothes andbeing able to eat food at you know

(02:51):
out you know, like all thatstuff was huge to me. And I'm
like this school stuff, what isthis right? And I didn't totally get
a fair shot always either, youknow. I had a kind of an
interest upbringing that I think some peopleheld against me, and so I think
it started there. And and I'vealways had kind of a I guess,
a good work ethic where quite oftenat school and a job, two jobs,

(03:12):
you know, two jobs in school, you know whatever, And so
that's like one thing I've been disciplinedto do since I was thirteen years old,
you know. And so that ledinto a sales career early on.
And so I was making well oversix figures at twenty one years old or
something like that. Yeah, workingin sales taught me a ton. I

(03:34):
actually went in. I was bartendingon the side, so I guess I
was twenty one, twenty two,bartending on the side, went in and
I applied for a loop tech jobso I could have two jobs, you
know, And so they said,well, why don't we try you on
the sales floor, you know,we think you'd be really good on the
sales floor. You could be aloop tech. You know, you can
work in the shop. But youknow, we think you ought to tried
the sales sales floor. So Idid, and I did really well.

(03:57):
And then I'll shorten the story.There was a lot more to it.
But from there excelling in this,get being promoted fast, you know,
all these things. I'm like,Okay, I got this sales thing down
right, you know. And likemy sales approach is completely different than you
know, most people. I justtreat people with kindness, respect, you
know, like I give them goodcustomer service. I'm on the ball,
like you you don't have to waitmore than usually a couple of minutes to

(04:19):
get an email back from me ifI'm in my work mode. So like
those things just led to being successfulin sales. And I'm like, okay,
well I could do this with anything, right. And so I'm like,
but I want to get into anindustry that I'm like, I'm so
interested in, you know. Andso I'm like applying to like spy sunglasses,
and you know, I'm trying tothink of like Converse shoes and you

(04:40):
know, like some really like thingsthat I thought were awesome and every I
always met with no degree. Wedon't want you even, you know,
and like you know, and soso I finally because at first I was
this guy that was like, oh, I don't need school, you know,
like especially like I was making agood income early, you know,
that sort of stuff. And thenand then school roadblocked me. And so
I'm like, finally, I'm like, Okay, I'm scared of this school

(05:01):
thing. You know. My teachersall told me I was stupid, you
know, and so I'm believing this. And so I get involved with college
and I have to start at allthe basic level classes basically because I you
know, I was near a highschool dropout, you know, and say
I had to start basically from scratch. But then I actually did really well
and that gave me some confidence.And after I had a little bit of

(05:21):
confidence, I was like, youknow what, screw these guys, And
I like, I think maybe ifyou were to tease out a mental framework
for me, I have a chipon my shoulder in some ways, you
know, and like so, butI use anger very productively. I think,
yeah, you'll never I'm not like, you'll never see me angry,
you know, like a girlfriend ofsix years would never see me angry.
An employee of ten years would rerelysee me angry, right, But I

(05:45):
have a deep lying anger and itleads me, it motivates me. Right.
So I'm like, well, what'sthe hardest degree that they have at
school? And I'm like, biochemistry. I think that's probably pretty hard.
So I went in, I flippedmy coursework I had taken all the basic
business stuff. I flipped over tobiochemistry, ended up getting a degree in
biochemistry. And my last year inmy biochemistry career, or my last year

(06:12):
in school, I was slipping carson the side in my backyard and got
in trouble for it with the city. That led to opening what I thought
was gonna be a one man shopthat was going to flip in two years
and become a veterinarian. When youspend that much's time in heartache building,
something couldn't get it. Couldn't letit go at two years, So I
spent another what seven or eight yearsin that business, opened three others along

(06:38):
the way, sold them all atsome points, and then spent the last
two years doing pro bono consulting forpeople losing their business. Working on my
philanthy projects. We like work.We're in our studio right now. We
bought a production studio and one ofthe things that we do with it is
we know content marketing is key tosmall business these days. But the other

(07:00):
thing is we want content for good. So many people use content for their
own selfish reasons. We're trying tofind ways to use content for good.
So I think that's probably enough ofmy Like, awesome, going to more
of that stuff if you want,but you know, I don't want to
pick up the whole show. Sothat's really good framing, especially, I'm

(07:24):
just laughing. So it's so funnythat you know, you're the you almost
well, you almost drop out ofhigh school, but because you're making so
much money that high school's a hindranceand you're killing it in your early twenties
and you don't have any college debt, which is amazing, right, Like

(07:44):
that's that's the that's a whole awesomestory by itself. And you've learned the
sales skill, which is so keyin so many parts of life, and
then the whole college thing, andyou get a degree in bio Kim,
but you're you're doing car stuff.You know, I'm like, that is
such a that is a non standardjuxtaposition. That's odd, you know,

(08:11):
okay, and it but it's thatpart of what I'm hearing is that you
see a pattern an opportunity that otherpeople might not see. Right, Like
you start flipping cars right because youknew how to do it. You saw
the the upside of it. Thework didn't scare you, right, and

(08:35):
and for most people. And Ithink a thing you said a while ago
about having this work ethic and theanger driving you right whatever it is,
the chip on your shoulder, likethat's awesome, right to have that as
a as an underlying motivator. Yeah, that's that is beautiful. Yeah,

(09:00):
tell people all the time, getangry about your success. You know.
It's like I I really like tospeak to people that came from upbringings that
were tough, right, and becausethere's that phase, you know, Like
we do a lot with bullying toOne of our content for Good Things,
is a charity podcast we do.My co host is a former UFC fighter
who was a bullied kid. Andthen I realized through that it's crazy you

(09:22):
go to do something for somebody elsebecause I saw this heartbreaking documentary on bullied
kids. I'm like I gotta dosomething for these kids. And like,
at first, I was like,I'm going to go out there and ride
the bus so nobody touches them,right, And like, well, I
can't. I can't ride the buswith every single kid, you know.
But I learned, Yeah, Ilearned through the process. I was actually
bullied. But you don't think ofbullying being adults right as a kid.

(09:43):
But I was bullied by friends,parents, by teachers, you know,
this sort of thing. So Ihave a chip on my shoulder about that,
you know, and it leads me, I think, to want to
help kids too, because they canbe Actually, you know, I hate
to say this, like I feelweird seeing it, but I'm living proof.
You can come from nothing, youcan have a chip on your shoulder.
You can narrowly avoid catastrophe. Thestats on like a kid whose dad

(10:05):
was in prison going to prison islike ninety seven. So like I beat
the odds of like three percent,you know. And so yeah, so
it's like I like to help otherkids beat those odds too, you know,
or other people that don't think theycan. Yeah. Yeah, that's
very very cool, And congratulations,you know, mad props to you for
for doing that when you can beatthe odds like that, that's always impressive.

(10:31):
Yeah, that's very cool. Totalsafe. Do you know Jesse Croissant
by any chance? No, Idon't, Okay, I gotta hook you
guys up. He's formerly incarcerated.He's been out for maybe a year and
a half. He spent nineteen yearsinside. He would him and he was

(10:52):
I think eighteen Wow. Yeah,but he's got this really like he is
so put together. He actually oneof his one of his episode, he
talked about how going to jail wasthe thing that saved his life because that
sober, he started thinking about personalgrowth, did a bunch of personal work,

(11:16):
got a degree in psychology. Wow. He's focused on helping folks that
are formally incarcerated not go back.Yeah, and so he's big. Yeah,
he's focused on those programs. AndI think you guys could have real
interesting conversations. Definitely. I meanthat's the thing I've realized. So Malcolm

(11:39):
Gladwell, I love his books.They just like my mind reeling, you
know. And so like he wentin in one of his books like looking
at intelligence versus adversity and what isthe builder of more successful people? And
it's like so we need more peoplethat have gone through adversities to make it
because they are the ones that doamazing things in this world. They have

(12:01):
a heart for where they came from. Right, So just like the guy
you're talking about, Yeah, yeah, and it's yeah, I think it's
I think it's sad when we underestimatethe capabilities of people who've been through adversity.
Yeah, and we we there's there'sthis And I just had this woman
yesterday who kind of was talking abouthow you know, people who come from

(12:26):
adversity have so many challenges, andI was thinking, but they have so
many superpowers. Yeah, you know, like they have all these strengths.
It's just that someone needs to beable to help them, to guide them,
to show them examples like you andsay look, you know, here's

(12:46):
what's possible. Right, Like thisguy did it. Right. You've got
a friend of ours who he grewup on Saipan, which is as a
US protector. It's a yeah,trust territory, I think, Yeah,
pretty rough childhood. They didn't haveelectricity until I think he was eighteen in

(13:09):
his right, Yeah, and hewas fishing in the middle of the night
to feed the family and did horriblein high school, but he came here,
went to college, realized college waseasier than night diving. Yeah,
became a four point er GPA student, started volunteering to help grad students at

(13:33):
Berkeley. Now he's a I thinkhe's working on his PhD at Berkeley now
in awesome. Yeah, that's awesome. He just does all he works,
like but he loves it because he'slike, this work is so easy compared
to what I used to do.Yeah, and I'm and he's internally motivated
to do really well. Yeah.It's like he's such a and I'm so

(13:56):
glad that he saw that just collegestuff is so easy compared to what I
used to do. Yeah, yep. And and he you know, and
he just put his work ethic touse, right, just like you did.
It's amazing. Yeah, it's it'sso interesting because you know, I
tell like kids from you know,like kind of rougher areas all the time.

(14:18):
It's like your life, whether youknow it or not, is preparing
you perfectly for business. It's likeyou're getting a job early, you know,
like you're having to deal with adversities. It's like, you know,
people used to ask me in mybusiness all the time. How do you
say so calm when this stuff happens, you know, because you have nightmare
stuff that come up, you know, a quick short segue. You know.
This guy comes in. He hasone of a kind maserati with his

(14:39):
name on the plaque, one ofthe kind color. We had another client
in at the same time, andhe had a handicap van, like one
hundred thousand dollars handicap ban that heliked us to put these like cool led
light systems in. So out ofnowhere, the door on the handicap van
comes down and it's parked a littletoo close to that one of a kind
maserati. He goes down the wholedoor right so, and you know,

(15:01):
and like you're dying inside. Igo over to the picture, look at
it, you know, and Ijust started deciding how I'm going to solve
the problem, you know, Andlike we had a new guy that's like,
does this kind of stuff happen allthe time? Look at the boss.
You know, it's like ALM isan ice cube. You know,
inside I'm dying a little bit,to be honest, But it's like I
tell kids that it's like, youknow, when you're growing up, with
stuff that you've got to get past. And I don't really want to mention

(15:22):
anything specifically, but if you've hadlike things that are like awful that you've
had to deal with, you know, like really, you know the scratch,
will you figure out a way tofix it? Right? That is
nothing compared to him. So Itell these kids, I'm like, it
sucks that you've been given this stuff. Right, this is horrible stuff.
I don't want it on anybody,but at least you can use it.
Right. So, now a businessproblem is nothing compared to that problem,

(15:45):
that horrifying deal thing you had todeal with. So yeah, yeah,
you know, it's interesting you're talkingabout that and how the strength the strength
from adversity, because last night mypartner and I were talking about how we're
doing a talk at a local privatehigh school we're preparing for I think we're

(16:08):
doing in August, and we're talkingabout how the kids there are they're so
unused to adversity. Yeah, theydon't know how to handle when school's hard.
Yeah. Yeah, and they don'tthey're their time management skills and there

(16:30):
they're willingness to be uncomfortable. Yeah, it's just not there, right because
their their parents have snow plowed thema lot. Yeah, and now they
can't, you know. Yeah,it's such a it's such a key point
actually, because how many of thekids out there right now are raised with
nothing saying I don't have the connections, I don't have the parents. I

(16:52):
don't have that, you know,and little do they know that they're better
prepared than the kid that has allthe connections. You know that, you
know? Yeah, Now do theyhave to work harder? Yes, that's
your lot in life, right,you know. I looked at it's like
when I was. I look back, and I don't think I would have
advised me to open a business whenI did. I wouldn't have advised me
to open in that section I didthe way I did it anything because it

(17:15):
was honestly, it was lofty andfoolish. The way I did it.
I did it with a couple grandby living in the place, and like
my competitors, the richest man inArizona. Right, So that's my competitive
shop. So here I am apoor kid with a couple grand you know,
like I'm going to take on,you know, a billionaire, right
and so, but what I foundis that's where you can hedge the gap.

(17:36):
Right, it's like the billionaire oryou know, anybody that's floated by
the billionaire his sign or anything.They're not going to work one hundred and
twenty hours a week on Friday night. They're gonna be out partying. You
know, They're gonna buy the sportscar instead of driving the mini vanner taking
the bus. These are not funparts of entrepreneurship, right. This isn't
the part that anybody wants to talkabout, but it's the truth. I

(17:56):
hedge the gap because I was willingto live at my location off fifty dollars
a week, you know, andlike not have hot water, you know,
and like I worked non stop.Everything went towards the business. You
know, even when we were amillion over a million dollar company, I
lived in a trailer with no electricityand no water, you know, and
paid people over six phys figures inmy business. But guess what that was

(18:18):
more money I applowed into more equipmentto get ahead of my competitors. You
know, So you have to suffermore. Yeah, you know that you
have to suffer more. It's sucha that's such not the message people get
today. Yeah, and the peoplethat have the that have the strength from
doing that, you know, becauseback to that, they don't recognize the

(18:41):
value of it yet, because that'snot the standard narrative. No, yeah,
Bill, That's why I'm not verypopular, honestly, you know,
I have you know, like Ihave a lot of people, and like
it touches my heart to do thisstuff. It's a fear, like it
was telling you earlier that I hadto come overcome. I was scared of
death. We were offered four realityshows in my first company. I turned
them all down, you know.And and you know, I've shied away

(19:03):
from social media. If you walkedinto my place, most people thought one
of my employees are in it,because I refused to say I owned it.
If you saw me on the streetsand said, nice shirt, what
do you do there? I workedthere, you know, like I you
know, like and I guess Ithought it was being humble, you know,
but it's like now I'm about impact, right, and I realized,
And it's tough tough for me becauseit's like if I had never read another

(19:26):
story about somebody making it, youknow, then I probably wouldn't have seen
it possible either, you know.And I've been blessed to work around really
wealthy people, serving them mostly inmy life, to realize the normalcy of
wealthy people and to realize they won'tbleed like a kid from the streets,
you know, I don't like toget what they want. So yeah,

(19:47):
and that's that's such. That isan awesome message, Like you can put
that on t shirt. Yeah,it's there's something about how there's something really
important in that. And and partof that message is it's it's not about

(20:15):
where you come from, it's aboutthe work you're willing to do. Yeah,
you know, there's a I gotit. I can't remember who who
said this, and I want tosay maybe it was maybe it was Gary

(20:37):
V. But he said something aboutabout this idea of generational wealth and he
said that, you know, thethe whoever makes you know, they come
from a really they come from arough background. They make a ton of
money, right like you Right,Yeah, the next generation doesn't have the
same drive and they stay even andthe following generation only knows how to spend.

(21:06):
Yeah. The problem because it becomesactually, how do they not lose
all the money? Yeah? Andit's this weird like three or four generation
pattern that happens and it's really unusualwhen you can find a family where they
break that cycle somehow. Yeah.Yeah, yeah. I don't think generational

(21:29):
wealth is good for anybody. Idon't think it's good for the world.
I don't think it's good for theoffspring. I mean, I can't think
of a single way other than worlddominance that it's good for people. You
know. It's like, I mean, because you get so far ahead,
right, you know, and it'slike we need more underdogs winning. That's
what we need in this right Yeah? Why oh sorry? Yeah, my

(21:52):
hippie hypothesis is if you can getmore underdogs into business and they get their
own resources as they go back andthey change the neighborhoods where they came from,
and now you're saving the world.Right, So yeah, I mean
the kid, I mean, Ibless somebody like I would just blocked a
documentary on Robert Kennedy Junior. Youknow, it's like, here's a person

(22:14):
raised a privilege that still cared rightand so, and I gotta hand it
to him because it's easy to careabout where you came from if you saw
it right. Or it's like whenI go to Cambodia and I see the
poor kids. You know, I'mseeing that, right, I want to
make an impact on that. Ifyour whole life has had you in the
lofty cloud you know of like thislike possessional like wealth mansions, you know,
you can't understand the real world,and so I applaud somebody like,

(22:37):
oh, the Prince Harry, youknow, that's trying to get out.
He doesn't really understand the world,but at least he's trying. Or Robert
Kennedy. You know, it's likehe went out, you know, and
he was trying to do good.I felt for the world, you know,
and these are these are people thatdon't even totally understand it, right,
So yeah, yeah, it's youknow, it's interesting. My dad's
in the military, so we movedaround and part of the time we live

(23:02):
in the Philippines. Oh yeah,and you know, driving around off base,
you know, you get to seethat that huge wealth difference that they
have there, and it's a it'sa real eye open you know. It's
such a cultural difference where you gosomeplace and clean drinking water is a rarity.

(23:26):
Oh yeah, I mean everybody,I swear, you know, like
part of the problem. And Idon't like to dive into this too much
about like this polarization of the companya country around, you know, like
treating people you know, based onreligion or skin color or anything like that.
Let's buy them a ticket somewhere inthe world, you know, you
see like once you like, Ihad an old man run up to me
in Chechnya and give me a hugand thank you for coming to my country.

(23:48):
I mean in Nigeria where the kidspet my arms like a cat.
You know. Yeah, it's justjust in Cambodia walking with kids in a
trash dump and they're jumping on meand smiling. It's like, you cannot
have not not have a heart forthe world after you. Yeah, yeah,
that's such a Okay, you gottastart videoing that. That would be

(24:10):
awesome on TikTok or right. Youneed to get a cameram and to follow
you around and video that, becausethat's one of the things people don't see,
yeah, right, They just theydon't have exposure to that, and
instead they see some celebrity, youknow, being stoked that he got some

(24:33):
unique pair of Jordan's yeah, youknow, and I'm like, that's that's
not the world, and so Idon't hope you don't mind that I bring
this up. But have you didyou see anything I've been posting about redefining
heroes? No, I didn't seethat yet. When did you post it?
I posted a couple of weeks agobefore, and actually it's been a
couple of months ago. So we'recontent for good, right is one of

(24:56):
our focuses these days, and sowe believe Another hypothesis is the world is
defined by the heroes it looks atright, not just Stegway too much.
But what really hit home for mehere was watching a documentary on Mexico and
how the kids down there are lookingup to the gangsters more than they're looking
at school teachers or whatever. AndI'm like, you know what that sucks.

(25:19):
You know, it's like, that'snot good if kids are like these
are their heroes. But I thoughtabout on our own society. It's like,
you know, we look at thepeople with the like crazy plastic surgery
and the sports cars and like,these are our heroes, right, And
that's not good either. And soI'm like, we need to redefine what
a hero is because heroes, tome are people out there doing amazing works

(25:41):
in the world that are selfless.And so we set out to now redefine
the word hero. Right, Sowe search the world, literally and we
scour for people that are doing amazingselfless works that we want to bring that
title hero too. And so I'vewatched this guy, you know, like,
hey, top three people you'd havecalled off with, one of them
was this man. I've watched himfor years, you know. And so

(26:03):
his name's Scott Neeson, and hewas he like, his story hits me
in so many levels. You know. He was a high school dropout,
started working in a projection at aprojectionist in a movie yard, worked his
way all the way up incredibly topresident of Fox Studios, and he was
responsible for Braveheart and Titanic and XMen, all these huge, huge movies.

(26:26):
Right. And so he then gotpoached from my understanding by Sony Studios
because he was doing so well.And so just to tell you Scott's life.
Scott's living in the mansion, he'sgot the Hollywood girlfriend, he's got
the sports cards in the boats,you know, like he's living it.
You know, this guy is thedream, right, he is famous,
he is rich, he is youknow and like all this stuff. So

(26:48):
he goes over to Cambodia and hefinds these kids in a trash yard in
this little break that he had,and he's like, I gotta do something
about this. So what does hedo? Smartly? He goes back to
his Hollywood where he's making millions ofdollars. He starts sending money back there,
right, you know, like tryingto help these kids go to school
basically because in Cambodia they're literally livingin this trash pit and like the kids

(27:10):
are like not to like horrify people, but like you think of a smoldering
volcano lava, because this place ison fire underneath and the kids can actually
fall through and burn alive. They'regetting run over by the Yeah, they're
getting run over by the trucks.They're making three dollars a day to search
this trash like with needles and allkinds of crazy stuff. Not only that's
sex trafficking is the biggest in theworld in Cambodia at one point. So

(27:33):
Scott's like, and his story isincredible. I'm just paraphrasing it. There's
so much more to it. Histurning point is like it gives me goosebumps,
you know, but like we'll savethat for you know. But anyway,
so I've been talking, like lookingat Scott for years and like this
guy is so amazing. You know, he basically and then he ends up
sorry, he ends up selling everythinghe owns. He goes over there,

(27:55):
he starts a foundation. He's nowgot seventeen hundred kids, and so not
only that, but he has tofeed and how's the parents so they don't
pull the kids out of school?So and now he's got kids going to
college at this point because he's beendoing it for seventeen years. And so
I'm like, this guy is ahero. Like how how does the world
not know who's Scott? I've neverheard disturb before. That's crazy. Yeah,

(28:18):
So redefine the hero documentary. Yeah, goes over there and we film.
So we filmed Scott doing what hedoes, and we bring awareness to
the foundation. This is one hundredpercent charity base. We just got back
two months ago, and we basicallyfilm and talk to Scott about like his
you know, life and you know, I think there's so much there from
his life that you can learn somuch from. But we bring awareness to

(28:41):
him. We tried to redefine theword hero. We try to get UCGH
sponsorships, so hopefully you know,like it was our first episode, we
struggled to get anybody to lock on. All the money goes to his charity,
by the way, for these episodesand or each episode's a different hero
obviously, so they get the money, but we also monitories our YouTube channel.
Hopefully this one turned out so good. We're actually we're waiting to enter

(29:03):
it in the film Festival just incase we can hit something there. So
basically that's our new program. Weuse content for Good. We travel the
world finding heroes and then we tryto bring awareness to their charity and then
hope that we're monetizing our channels wellenough to give from our own channels.
So content for Good, right,that's so cool. So this video on
YouTube right now? No, itbuilt between you and I offline. I

(29:29):
will send you the trailer so youcan get it. Ye can't release it
yet because since we're trying to getinto film festival. It's driving and we're
actually in the process. We're actuallyin the process of choosing the second hero
right now. We're looking at somebodyin the Peruvian rainfor us. We're also
looking at somebody in the Congo.So we'll be taking off towards the end

(29:49):
of the year to film another episode, which I'm really excited about. Yeah.
And so you mentioned bringing this tothe world. That's what we're trying
to do isol of the world.Yeah, that is so cool. I
like now I'm like, okay,I really want to see this video,
Like, yeah, there because youknow, one of the like, because

(30:14):
I have one of my kids isin college and one of them in high
school. Still he's graduating this year, so he's he's he'll be done in
a couple of weeks. But theopportunity to show stuff like that to kids
in high school, like because aroundone of the things I noticed around here
is that, uh, there isa limited set of mental models that kids

(30:41):
have around here for success. Yeah, because they they see their parents.
You know, I lived stillic invalid. Yeah right, And and you
know, so people around here,mostly people around here are attack in some
way, shape or form or techadjacent and and so the kids don't have

(31:02):
a mental model of anything for themost part outside of that. And and
part of the problem is they mightnot excite them. Yeah, And that's
that's part of the challenge is thatif the parents don't have the experience to
say, hey, you know,you you could work in a car shop,

(31:22):
you could learn how to sell andskip college and not start until you're
in your twenties. And there's allthese other ways to approach the world.
And the thing that we notice isall these high school students who they feel
like they have to follow a track, but they're not excited about it,

(31:42):
and that's very disempowering, and it'sultimately a driver of bad mental health.
I couldn't agree more. Absolutely,it's crazy. I mean, I mean
I had guys. You know awindow tinter. Did you know a window
tinter makes well over one hundred thousanddollars here? Did you know a good
automotive painter makes well over one hundredthousand dollars a year? Do you know

(32:04):
a good impulster is nearly a dyingart in the world makes over one hundred
thousand dollars a year? You don'tlike I am a huge absolute for education
in a lot of ways. Butat the same time, it doesn't have
to be your path. You know, I got value. I'm glad I
went for my biochem degree. I'mglad I started businesses and then got my
MBA. You know, it madelike getting my MBA after knowing business and

(32:27):
having success in business was amazing becausethen I'm not from the bigger business world
at all, the corporate world.My exposure is really limited. So everything
I know, for the most partis mom and pop shops that sort of
stuff. But I was able tosnag tools that aren't even used in small
business from my MBA programs, andnow it's one of the things I help
people with, right. So,so I think you always have to be

(32:47):
learning, you know. I'm selflearning all the time too. I'm reading
podcasting, you know, that sortof stuff. I mean, one of
the great things that you realize.I'm sure too you can speak to this
is I like podcasting because I liketo learn and I can find it.
I love, you know, fascinatingpeople, you know, and so it's
like and you learned so much,you know, just talking to people about
things that they're involved with, rightright, yeah, Yeah, And I'm

(33:10):
I consume uh I consume podcasts toget ideas of where to go deep dive.
Yeah, what's your favorite? Uh? I think I think The Game

(33:31):
with Alex Hormozi Okay, uh I'venever listened to it. Oh my god,
you got so hormosis. A selfmade business guy like you. Only
he came up his dad and hismom were both mds. Okay, And
he went down the track of doingeverything to make his parents happy and realized

(33:57):
that he was going to kill himself. Yeah, and quit a pretty good
consulting gig and opened a gym.Yeah, and did a series of gyms
and did a bunch of other gymrelated stuff, ended up selling it all,
making millions. And now he's hisforte is building businesses okay, and

(34:23):
he's he speaks really well and completelydifferently from how you do about building business.
So I really like, I reallylike the juxtaposition of perspective and his
perspective. Right, It's so interestingbecause because you're the way that you look

(34:45):
at it is is so different.Yeah. Right, I'm like, oh,
this is awesome. It's like twocompletely different, two completely different approaches
and information sets. Yeah that I'mlike, oh, I get to you
know, like I get it's likehaving two completely different teachers in the same
period, you know, like,oh, this is so cool. I

(35:09):
get to have it all. Yeah. And I think probably second would be
I really like Joe Rogan Okay,yeah, because he's so diverse, like
it is, yeah, like allover the map, right, And I
have to be I have to bea fan of him and Elon because they
accidentally said my company's name online onetime or on the so Joe was interviewing

(35:31):
Elon and Elon or Joe dropped ourcompany name and I was like, oh,
well, I guess we got aBEW fan. Yeah. Yeah,
I'm not saying we weren't before,you know, but we really had to
be after that, Yeah, afterthat got it. And and then I
really like the Huberman Labs. OhI don't know that one either. Oh,

(35:52):
so Andrew Huberman. He's a he'sa neurology prof at Stanford. Yeah,
and very leading edge about how stuffworks obviously around largely around brain chemistry.
So I would love that break downyour alley, right, Yeah,

(36:14):
I nerd out on that stuff myfavorite. Honestly, if I wasn't doing
what I'm doing now, I probablycan pursue it PhD and epigenetics, like
I just like I'm fascinated by it, you know, and like I in
some ways, you know, youlike, because like I was tracking bet
school at one point, you know, in some ways you're like, think
about how much different your life wouldbe, you know, and it's like
I'm still the nerd out on thatstuff. I still absolutely love it.

(36:37):
That's what I You know, youhave a chip on your shoulders, so
you pursue this degree. That's likekind of like a flip off to people,
you know. But then it's like, whoa, this stuff is awesome,
you know, like this is cool. So I've worked in a spider
lab, you know, like doingresearch on amino acid content in spider silk
for You're amazing, right and likechange my life, you know. And
I actually love spiders now too.They actually have a personality. But you

(37:00):
know it's like, you know,so like just so cool and like I
you know, Steve Jobs is notlike he has some great business stuff.
I just I tried it. Andthat's what kids should realize too. Don't
take everything right, don't take theturtleneck. Don't take you know, he
was awful to people, you know, and like he didn't take care of
his daughter. And you know,oh Waws is a beautiful man, and

(37:21):
he took advantage of laws over andover again. But he has some good
business stuff and including one of myfavorite speeches of all time, which is
connecting the dots. Right, noneof it makes sense, spider lab sales,
you know, like biochemistry, noneof that makes sense, right,
you know, getting your butt kickedin business through fires and robberies and everything
else, you know. But noweverything I'm doing right now, it's like

(37:44):
whoa, you know, now itmakes sense right looking backwards, you know,
like it makes so much sense,you know when you're doing it.
Sah. Yeah, And that's Ithink that part of the part of the
reason you're able to do that isbecause you fell in love with the process
of learning how to start a businessand doing cars and learning biochem and spider

(38:08):
labs. Right, yeah, Igot first if you said spider lab,
like, they'd faint right, right, because they're they they're they're completely not
going to bear your a spider.But but you're you're playing in the space
of loving the process, yeah,rather than looking for the end goal,

(38:29):
right, totally. And I'm sucha good puzzler, you know, I
see puzzles really well. And that'swhy I'm so good at I think helping
people with businesses, if I'm allowedto say that, you know, I
see the puzzle so quickly it's likebiochemistry. You know. The reason it
was so important that I went toa school of biochemistry because it was hard.
It was really hard, you know, it was challenging. You know,

(38:49):
there's there's there's bumper stickers that say, Hong, could you pass peachem?
You know, which was the lastpast I had to take from my
degree, which is is calculus andphysics and organic chemistry all wrapped into one,
folks, you know, And soit's like, you know, but
guess what it means? Like,I don't know, people call me intelligent.
I don't think I'm intelligent. I'ma hard worker, right like,
and I'm curious and so like thatcuriosity gets me. But I have to

(39:14):
to make sense of something. Ihave to boil it down to simplicity.
Right. So biochemistry is complex.So I had to teach myself how to
learn biochemistry by making it simpler.Right. But guess what now I can
explain it to everybody. And that'swhy, you know, like say with
business, you know, I dothe same thing with business. I boiled
down these complex things and I makeit so a third grader can understand it.
Because that's the way I had tolearn it, right, so you

(39:36):
know, that's where I think thevalue came in in the biochemistry degree,
even though I would love to havea lab and work in it these days,
but I don't. So I thinkI think Einstein is either Einstein or
Edison said, you don't really understandsomething unless you can explain it to a
six year old. Yeah, andso the way that you're talking about that

(39:59):
is perfect because you you can dothat simplification and so anybody can understand it.
Right. It's not some twenty thousandfoot of view thing that I have
to have special language to recognize,which is beautiful. Right. That's awesome
and it makes it, it makesus. So the stuff that you're saying

(40:19):
is accessible to everybody, I meanthey can And then think about it this
way too. It's like we don'tlike a lot of people are into fitness,
right. I love fitness, youknow, like I love to train,
you know, with my buddies,MMA stuff. I love to lift
weights, I love to hike allthat stuff, you know. I love
extreme sports, you know, like, but biochemistry is that, right?
So I don't think we do agood enough job sometimes saying Okay, you're

(40:42):
into race cars, that's physics.You know, like the second you start
to put that stuff together, it'slike, wow, this now is not
just some gobbilly goook thrown at me. Like this is relevant, right,
Biochemistry helps you be a better fitperson, right, you know, so
like because I understand everything that's goingin my body, you you know,
it's like, so I guess that'swhat got me going on the social media

(41:05):
stuff to some extent. You know, I think you should approach your peers,
you know, like it's and thisis like, you know, Bill,
I used to sneak off and Ivolunteered at the children's home for five
years. I had one girlfriend thatthought I was cheating on me because I
refused to sell anybody, you know, and like, and the only thing
they had open there was I workedin the fulfillment center because it was on
Saturdays and I was working so much, I didn't have much time. So
I went in there and they'd saveall the heavy furniture for me. By

(41:29):
the way, this is this isone of my nerdiest like love things too.
It's like charities that find a reallygood way to support themselves. Right.
So there's a charity here in Phoenix. It's called Sunshine Acres. Children's
Home. You donate your furniture tothem. They make a million dollars a
year selling that furniture, which fundstheir home. So I worked. I
worked in their fulfillment center, liftingfurniture, and then like Thursdays, I

(41:51):
would go to the animal clinic andthey liked me because I could was big,
and I could lift the dogs,and so I would go down there
and help the dogs that we're gettingnew, you know, lift them off
the table and stuff and so.And then I broke my back and I
had another medical issue come up too, and all of a sudden, everything
I felt like I was trying todo for the world was gone right and

(42:12):
so, and I think it wasI try not to push my religion on
people. People should just know likewho I am based on the way I
lived my life in the way people. But you know, I believe that
it was my higher being telling meI didn't tell you to do all this
physical stuff you love doing that.You know, like, what I want
you to do is what you don'twant to do, and that's talk about
this stuff. You know. It'slike I want you to I want you

(42:34):
to talk about the way you grewup and why you were why that worked
for you in business? I wantyou to talk about like the way you
feel about the real heroes of thisworld. And that has been so hard
because my message quite often is notpopular either. It's like hard work,
pain, sweat, blood. Buthonestly, I got tired of watching people
tell everybody it was easy, youknow. I got tired of watching people

(42:55):
give bad fitness advice that can hurtthem. I've got tired of seeing tips
that can put you into bankruptcy.You know. It's like, business is
accounting. Nobody ever talks about accountingbesides me. You know. It's like
and I'm sorry I shouldn't say besidesto me, but it's not a popular
message, right right. I learnedthat the hard way, too, right,
So I didn't embrace counting got firstof my business, not at all.

(43:15):
But when I did, oh man, like world changed, you know,
Like now I love it, absolutelylove accounting because it's the only way
to phenomena your business before you're likedriving. You know, I don't know
if I'm running this business. Youknow, it's like, but accounting that
gives you your eyes, right andso like, and I can teach somebody

(43:37):
business accounting for their business small businessin three hours, you know, and
so it's like and they need todo it. I want them to be
successful, you know. But someof the information that's out there is like,
you know, it's harmful, youknow, and like it'll put you
backwards, you know. I guess, I guess that's one thing I was
lucky for. I didn't like getonline to try to learn how to open
a business, and maybe it wassilly in some ways, but then I

(43:59):
didn't get bad information either, becausebad information, I think is worse than
no information, right, right,Yeah, And that's the you know,
that's the challenges. How how howhow do you assess how helpful the first
page of Google search results are?You know? You just trust it,
right, you hope? And youknow, I certainly you know, in

(44:22):
the world that we're in with mentalhealth, I see that all the time
where I'll see search results and belike, I would never tell anybody to
do that. No, But it'sit's because admittedly we're out on the bleeding

(44:43):
edge right now of how to helppeople have their heads work well. And
you know, we haven't published allthis content yet, you know, we
haven't even you know, I meanfrankly, haven't even figured out how to
effectively tell the story. Yeah,and in a short form, right,

(45:08):
yeah, given thirty minutes, it'seasy to explain, but to try and
do it, you know, ina in a way that people really get
it in a thirty second format,is it harder? Right? Yeah?
And so yeah, we don't youknow, our stuff doesn't joke on Google's
first page. Yeah, and sonobody knows kind of how this works yet

(45:32):
because it's not the popular message,you know, and like honest message.
Yeah. Yeah. What I findover and over again is like the the
hard route is the route that's right. You know. It's like I was
telling the story about the protein powder, the first protein powder I ever had.
I swear that stuff worked better thananything these days, but it was
disgusting. You know, you plugyour nose and you know, it's like,

(45:53):
but that was the best darned proteinpowder. You know. What I
found through life is anytime you trytry to take the easy road, it
takes twice. You know. It'slike you just go at the heart one
from the beginning. You know,in our brains, you you can speak
to this way more than I can. But it's like people have literally pulled
cars off their kids, you know, with the amount of brain power they

(46:13):
have. You know, it's likewe don't we don't do enough of tapping
into that, right, you know. It's like they're you're so people are
so capable of doing anything they wantto do, you know, they just
they have to believe it for oneright, And that's the that's totally the
the missing piece. Yeah, thething that you just said about people are

(46:34):
totally capable. There's all these there'sall these stories about how you're not capable.
Yeah, and that's the and Idon't I don't believe that for one
minute. Yeah, but that's oneminute. Yeah, that's the place where
people get stuck because they're like,oh, I'm not capable because whatever,
I didn't go to this school orI didn't grow up here or my parents,

(46:57):
you know whatever it is, right, And yet stories like yours or
the guy that you did the videoon who's in Cambodia, like those aren't
mainstream stories. That's true, andthat's that's the unfortunate part is that they
should be. And so like thestuff that you're doing with with changing the

(47:23):
definition of heroes, it's putting adifferent story it's making a different mental model
available in the world. Yeah,for people to go, oh wait a
minute, how how did Tyler dothat? Like, one of my mental
models is if somebody else can dosomething, then I can do it too,

(47:44):
even if I'm bad at it,yeah, right, Like, and
then if you practice it, you'llget good at it, right exactly exactly.
But I'm like, you know,I can I can do I can
do a really bad job of paintinga car. I can be a horrible
car painter, right yeah. Andand it's reps and attention that gets me

(48:04):
to be a better car painter.Yeah, you know. And it's like
and that, and it may takea lot of reps, yeah, she's
okay, right, yeah, morethan two cars to become a good painter.
I'm making a wild guess there,but I'm gonna you know, but

(48:27):
that's not the story that is popular. No, it doesn't sell. You
know. When I when I firststarted to put a little bit of this
stuff out there, it's like Tyler, nobody wants to hear the truth.
You know. It's like, well, I'm gonna tell it anyways. You
know, It's like I wouldn't andyou know, now I know enough about
social media, Like, I don'tknow. I'm a borderline expert now,

(48:50):
like because I've taken cources on it, I've studied people, I've talked to
people, I've done it myself.You know. It's like, do I
know how to make content that we'llbe going to go viral? Yes?
Is it the content that's true andright? No, so we'll I use
it? No? No, Itell you what you don't want to hear.
Right. You know we were talkingabout last night. I was talking

(49:10):
with one of my business partners.It's like, you know what, like,
I don't think you should be ableto call yourself an entrepreneur if you've
ever missed an employee payroll. Idon't mean your own payroll, I mean
an employee payroll, you know.And so because too often people are taking
on too many employees, you know, not being disciplined enough, and then
they don't pay them, and thatis like, so this is one thing
that people need to take very seriousabout being an entrepreneur, because that is

(49:32):
somebody's life that you're messing with.Right, That's why this entrepreneur thing,
this is serious. Right. It'slike you, let's say you don't like
it a lot of people don't likeit, and that's okay. You know,
it's not easy. It's not theFerraris and you know, no,
like do you get to that,you get to do stuff like because of
all my hard earned hours for yearsand years and years, I get to

(49:52):
travel the world looking through heroes.Right, amazing, it was worth it,
right, it was worth all thepain to do it. But that
doesn't happen in a week. Youknow, that happened after years of doing
it. And that's not the messagepeople want to hear, you know,
Like I make fun of the toptwelve businesses for twenty twenty three all the
time because this is not the rightway to you get your business, you

(50:14):
know, like believe it. Forme, Actually, my business that I
first started, the one I workedso hard at, it was the wrong
business, you know. It Likeit led me to where I'm at now,
so I have to be good withit, but it was the wrong
business, you know. Like Ihad a point like Scott did in his
life, where I'm like, Ican't do this anymore, you know,
like I'm such a person that wantsto help with the world. When you're

(50:35):
working in a first world business,You're like, what am I doing,
you know, like, and that'swhy I think I needed to get out
and volunteer and you know, likeexperience and say, but now what we're
doing around small businesses? You know, it's like I feel like we're making
a difference, right, And Isee, like I think of you've mentioned
systems earlier. I think of everythingthis way. I like to think of
Everybody says collateral impact bad thing,right, bad burbage. No, let's

(50:57):
use it for good. Let's makethe collateral impact of things amazing, right,
like the biological food chain. Youknow, how we take something out
and it ruins the chain. Let'smake the chain something that like creates collateral
impacts. So let's bolster people thatwouldn't have gotten into business to now form
their own resources and support their communities. You know. It's like, so
I think business needs to be amission. I really do. And like

(51:20):
the reason I'm saying this is becauseyes, you can die hard, you
can have a work hard ethic anddiscippel, and you can get through a
business that's not a mission. Idid it right, But you will not
quit a mission. And I guaranteeanybody out there right now that won't quit
can be successful in business, positiveof it. One thousand percent, you'll
be successful, you know. Butit's easy to quit a business. It's

(51:40):
easy to quit a business twenty twentythree Top business ideas, But it is
hard to quit a mission. Andit doesn't always have to be sorry,
I just have to laborate on thispoint a little bit. But it doesn't
have to be like opening a children'shome, you know, or you know,
like I'm trying to think of agood idea. It can be something.
This is the best example I cangive you. That's like Pantagonia.

(52:01):
The founder yea mountaineer, right,wanted to help the environment, started a
clothing company. Every bit of clothinga percentage went to the environment. Then
he just built his so he justretired. I don't know if you've heard
this part, just retired shares.Are there three billion dollars? Gave that
all to environmental impact? You know. It's like, so the business can

(52:22):
be something that steps towards your missiontoo, like the offset is your mission,
or the business can be the missionitself like ours. You know.
It's like our business is helping entrepreneurs, right, so that is the mission,
you know? His was you know, like I'll sell clothes, but
then I'll help with the mission,right, you know. And I think
the thing too is like people areholding companies more accountable and I love that,

(52:43):
you know, like there you know, and so you have to be
about something, you know. Ijust heard a story. I was listening
to. One of my favorite podcastsis Guy Roz How I Built This And
and I'm like, you know,someday I'm gonna be on Guy and he's
gonna love that episode because like,you know, I've had no luck whatsoever.
So but I'm listening to this guythat I've never even heard of.

(53:04):
He created the Taco Bell dog,and Taco Bell robbed him of it.
You know, it's like, ohinteresting, I can't stand that stuff.
You know, it's like it's hardenough. Or Google Earth, you know,
Google stole Google Earth. You know. It's like, uh, I
had my ex girlfriend. Her dadowned a couple of pie shops. One
of the big chains came in andsaid, you're not selling your pies anymore.
Put him out of business. Ihate that stuff. That's a bully.

(53:27):
That's not fair business. And we'retalking about like wealth, you know,
like you mentioned generational wealth. Yeah, yeah, that's why it's not
good, right, you get tobully things instead of doing them the right
way. Yeah. Hence, youknow, going back to something you said
a minute ago, more people knowingabout about how to be a strong underdog,
like having a role model there makesthem unbulliable. Yeah right, it's

(53:53):
listens, my life's work these days, your story of you're taking on the
richest guy in the state. Yeahright, that's that's the underdog looking at
the bully and going yeah, sorry, I'm I'm not backing down, right,
Yeah, I'll bleed. I'll bleedmore than you will, you know,
So I gotta tell this part ifyou don't mind it. So we're

(54:15):
working on a new company, rightand I think it's actually going to change
the world. And I'm just,you know, like it's okay. So
anyways, we've been working on thebusiness plan for two years, you know,
and uh it's about eighty five pages, you know, beautiful business plan.
I think it's the most beautiful pitchdeck I've ever seen, you know.
And so we're doing what everybody elseis doing. And so it's like,

(54:35):
okay, let's create this business plan. I'm a bootstrap or every business
I've opened a bootstrap. But I'mlike, okay, this is a you
know, we need probably eight toten million dollars just to start on this
thing, right, and so we'relike, okay, let's raise some funding,
you know, like we could doit now. You know, I've
had enough connections, you know Ihave. I mean a couple of people
I heard through the grapevine. Oneof the richest people in the country is

(54:57):
actually tried to open the same businessand failed at it. You know,
you'd love to see it from us. I'm sure I was told we were
the right team that couldn't bring itthere last time, and so like,
we have these opportunities, right,And so I sat down I started to,
like, after two years, startto send out the pitch deck,
right, we're going to fundraise forthis business. And I get to the
first page and I'm like, Idon't want to do this. There is

(55:19):
an effort in there too, I'llleave it out right, I'm gonna want
to I don't want to do this, you know, It's like this doesn't
feel right. I don't want todo it. We're bootstrapping this thing,
you know, we're not fundraising it. Because if our goal is to help
people bootstrap businesses. How horrible isthe story that we just raise a bunch
of money to get it, youknow. It's it's important that the mission
gets accomplished, you know. Andthat's why actually we brought this production studio

(55:43):
because one of the most expensive partsfor us is content marketing. Right,
we have to get the word outthere on our business. So we bought
the production studio in an effort toget the word out there. So we're
trying to be scrappy in the waythat we're thinking about the business to accomplish
the unaccomplishable in a minimal around resources, you know. And so I mean
another thing we're doing is we're tryingto put together a road to her you

(56:05):
know, where I literally go outand I tell people how to open a
business, you know, for free. And you know, like I'm a
you know, not to segue toomuch, but I'm surprised too often in
my life I'm so helpful that likepeople are like, what's your angle on
this? And it's like, no, I just I want to people help
people get into business. And youknow, like if you want to know
my angle, you know, ifI build a community for my platform,

(56:28):
it becomes successful right, And Ibelieve in doing things in the micro.
So every person I help, andI'm not even talking about paid part,
just be a member of the community. Every person I help, that's a
part of that community. That nowis power for us. Right now we
can lobby in DC about things thatneed to change for small business. Now,
between you and I, if Iheard something like that Google story or
that if I get billion dollar companyunder my belt, you know, Taco

(56:52):
Bell, better watch out for me. If they want to go after a
small business person like that, I'llsneak I'll sneak over and I'll talk to
my big powered lawyers and I'll belike, hey, why don't we send
some people over there. Okay,now I really want to know, like
what's the business? And like,okay, so now you've got a video
that a movie that I really wantto watch. I just have to be

(57:14):
like waiting and uh and this otherbusiness thing that is awesome. I love
it. Yeah, we're just leadingthe foundation. When's the business going to
launch? So we're working on theMVP right now. I'm hoping to launch
it. Actually, the way I'mhoping to launch it is with so you
read my book, which I I'mtrying to get up the strength to release

(57:37):
that. I'm afraid of it.But so you read my plan for business
right or I call I call itassessing an opportunity. So I want a
really good way for business owners.Small business owners go. Okay, So
here's one thing I've seen in theprobably seventy hundred business owners i've helped in
the last two years that are losingtheir businesses. They don't know their margin,
right, So that's one thing likeI have to come that they need

(58:00):
to know their margin before they start. They need to have some idea of
it. So I think O thename for our company is Glave, and
so I think Glave's first entrance intoits MVP will be a free assessment of
your business that you'll go in.You'll fill out the blanks basically, and
it'll tell you all about your businessand then it will tell you the things
to rethink. Yeah, yeah,yeah, that's awesome. I like that.

(58:24):
So from there, we're working onsolving every single problem that's a problem
that if business owners shouldn't have todeal with, right, So businesses,
So we're our goal is like mostlyaround education. We're talking about teaming up
with the university, maybe around theeducational component. But my goal is like
if you have an LLC, andthat's what you're on the site to get,

(58:45):
you know why you have an LLCexactly. Yeah, I want to
make it real simple and easy forpeople to have this sort of stuff.
And going back, so our biggestcompetitor, I don't even know if I
should put this out in the areaetLike our biggest competitor in this space would
be like some heavy hitters. Andit's like, once again, like how

(59:06):
do you bridge the gap? Tyler? It's like they got families. I
don't. You know, I'll workone hundred and twenty hours a week,
they won't. I'll work on Fridaynight, they won't. You know.
It's like so once again, myplan is pain to make it work,
you know. And you know that'sa really successful strategy. It worked last

(59:29):
time, if you you know,you look around like that's every really successful
person has had to do that.Like you know, Alex Hormozy. Part
of his thing is he just workedhis ass off, yeah, for years,
and he talks about it. Andhe lost all his money a couple

(59:50):
of times through things that went sideways, right, and he got back up
and he kept working at it,Joe Roe and worked his ass off.
You know, I'd like to knowI got to study Joe a little bit
more. I'd like to know alittle bit more about where he came from.
I just heard the other day hewas a well for a kid too,
and so I was like, really, yeah, yeah he was.
Yeah. You know Gary Vanderschuk,same thing, worked his ass off,

(01:00:15):
right, yeah, but put ina ton of work. Jeff Bezos same
thing, you know, putting itwork. And you know they're all it's
all kind of first in the familyto really do anything like that. Yeah.

(01:00:36):
Yeah, so it's yeah, it'shuge, it's it's it's amazing.
Yeah, this is so cool.Oh my god. And I'm looking at
the clock going, oh shit,I've had you on here for an hour.
Now. I feel guilty, Bill. Not only do I appreciate you,
you know, like I consider youa friend actually already even though we
both think he acted online. Youknow, I can't tell you how much

(01:00:57):
I appreciate your support, because,believe it or not, like it's not
that hard for me to get inthe ring with a middleweight and get my
nose broken, it is hard forme to get online and talk about things,
you know, like that's you know, it's not hard for me to
work on in twenty hours a week, but it is hard for me to
you know, share things about mypast and things like that, you know,
and so like people like you likehelping support it or you know,
even reading my book. I can'tthank you for doing that, you know,

(01:01:20):
And so you know, I appreciateyour support, you know, and
I love talking to you. Iwill I will volunteer to podcast interview anytime
that that's necessary to keep pulling youdown this path. Yeah, because it's
it's a repetition thing, right,Yeah, you know, I get.
I get what you were saying aboutthe mindset stuff. It is important,

(01:01:42):
you know, and I'm still tryingto like believe me. My biggest kiddie
pig is myself. You know.It's like I didn't start out to be
this guy, you know. AndI was thinking about this in the gym
this morning, and I wonder whatyou think about it. I get my
best thoughts in the gym. That'swhy I like love to work out.
But it's like I think you dotoo things in life. Maybe you know,
I'm still exploring this idea. It'slike you let things that happen to

(01:02:05):
you destroy you and you go downthe wrong path, or you deal with
them and maybe not always perfectly becauselife isn't a Saturday Afternoon special, But
then you become the person that youwish would have dealt with those things for
you, right, You become theperson you needed. And I had a
client, one of the people onour podcast, she said, I became

(01:02:25):
the hero I needed. And youknow, the more I think about that
is like, yes, you know, it's like, I mean, that's
that's who I think. That's thesecond path in life is become who you
needed, right and become the personthat like could talk right now to the
seventeen year old me and straighten himup a little bit. You know.
It's like or you know, likeor like tell, you know, tell

(01:02:47):
that person they can get anything theywant out of life. That scared kid.
You know, it's not going tobe a scared person anymore. You
know, I'm not afraid of anybodyanymore. I'll be the nicest guy you
ever meet in your life. ButI don't fear anybody. But that was
that sixteen year old me. No, right, But I think a lot
of it is it's the reps offinding out that you can do something really

(01:03:13):
hard and survived and that the fearisn't as bad as the actual experience.
Yeah, you know, and manytimes been broken? Oh quite a few,
yeah right, okay, so theworst one was probably the first.
Yeah, oh yeah, and ribsare worse than those anyways, Right,

(01:03:36):
I've had my ribs get messed up, and yeah, that was the worst.
No, actually, femur. Don'tever break your femur. No,
yeah, I did that when Iwas a kid. I don't recommend it.
But the repetition and the seeing forwardprogress is what allows us to keep

(01:04:00):
going in that direction. And yougotta have a mission behind that to maintain
to go back and do it againand again and again. And I think
I think there's actually, you know, you're talking about two paths. I
think there's a third path. AndI think the third path is the people
who you know, they don't godown and they don't rise to the challenge.

(01:04:25):
They get stuck in this gray zonebecause they don't have they have enough
strength and not go down, butthey don't have any kind of role model
they allow them to say, Okay, how do I get to be stronger.
They choose safety, they choose theychoose safety, and then they die

(01:04:45):
with regret. Yeah, and that'sthe Yeah, that's another good way to
look at about it. So I'mtalking to Scott, who's I never got
the chance to say. Scott isn'ta hero. He's the same. He
is the best person I've ever metmy you know, like I'm honored to
now consider him a friend, youknow, like he is just this amazing
individual. And oh, shoot,I digress. I had a point around

(01:05:11):
what you're saying too, tying itto Scott. Shoot, I'm sorry,
you're opas the role model, youknow. Oh yeah, sorry. And
so Scott's a really humble guy.That's probably why most of the world hasn't
heard of him, you know.He He's had all these celebrities there,
you know, to see what he'sdoing and things like that, but he
doesn't put it out there at all. And I'm like, you know,
I was telling I was telling Scotta couple things that I have to tell

(01:05:33):
myself these days. It's like,is humble ever good? Or excuse me,
is evil ever? Humble? Areevil people into this world trying to
sell it something, trying to pushyou on something that just benefits them.
Are they ever humble? Do theyhave a problem telling you about the sports
car or how cool they are?You know? And I'm like, well,
why is good so humble? Youknow? And I'm trying to get

(01:05:54):
past that, because I like,humbleness is something you know, I struggle
with. My favorite person on theplanet is somebody likes you never heard of,
that doesn't want any attention. Buthere's the thing, We're all going
to die. What's more important Scottbe humble or Scott get out there and
talk as much as he possibly canso he can save a couple more kids.
And I told Scott this and youknow, and like and you got
it, you know. And it'slike, and that's the way I think

(01:06:15):
about myself too. It's like it'shard to go out there and talk about
this stuff and oh, I openthis business and all I did this,
but it's like, well, what'sthe impact I'm trying to make before I
die? Right? Right? So, and then you have to assess where
your heart's at on something. Sowhy am I doing this action that I'm
about to do? And then youcheck your heart, right, it's my
heart in the right place with thisaction that I'm about to do. And

(01:06:38):
even if it scares you, thatmeans you're in that you have to do
it right, So you don't havea choice, right, you have to
jump off that edge because it buildsyou too, right, right, Yeah,
this is the this is the missingeducation that we need to have in

(01:07:01):
schools because feel if I had heardif I had heard this stuff as a
younger person, you know, I'dbe president right now. Right. And
that's the you know, the likeeverything every time I learn and I and
I realized something that's not mainstream abouthuman how humans operate. I teach my

(01:07:24):
kids, right, they don't alwaysget it. They're like, yeah that
nobody says that. I'm like,okay, you know, not today they
don't, but one of these daysthey will, right, at least the
ones that are really successful will.Yeah. And so and I also realized,
you know, yeah, I've hada lot of non standard experiences in

(01:07:45):
my life. Yeah, and uh. And so it's you know, like
you've had a lot of non standardexperiences, and so it educated you along
the way. Yeah, because youwere willing to have that happen, You
were willing to learn. You havethat kind of innate growth mindset. Yeah,

(01:08:10):
So, I mean I kind ofI hate to say it sound morbid
and do it. This week,I buried that kid. That kid's not
a part of me really anymore.The fear part is there, you know,
and some of that to remind me. But I'm embarrassed of that person,
you know, and so like I'llembrace who that was and the mistakes
that that person made in an effortto grow and be who I am today.

(01:08:30):
But overall, if I had atime machine button, I'd go back
and take his butt, you know, I whipping the hear faster and we'd
be further along, you know.And so it's like, but we have
mistakes, right, and there isso yeah, And I tell people these
days, it's like there's no timemachine, right, there's no time machine
to go back, as much asI wish there was, you know,
like with no guidance. I guessI was lucky to get through. But

(01:08:51):
I have some things I'm not proudof, you know. And so it's
like, so there's no time machine. So all you can do if you've
made mistakes is make tomorrow work soamazing that any of your mistakes are small
and exact. Yeah, that's allyou can do. You can't change the
past. You can only build abetter tomorrow. Yeah, yeah, that's
it. I'm not one of thosepeople that forgets about the past. I

(01:09:12):
you know, I embrace it,you know, embrace the sad parts of
it and use it. Yeah.Well that's the the whole chip on your
shoulder thing, right, Yeah,it's that self regenerating fuel and that's you
know, that's another one of thosehow do you have the energy to drive
your mission? Right? And again, it's one of those things people don't

(01:09:36):
talk about, you know, AndI think some of it Oh sorry,
go ahead now, just it needsto be a conversation more often. Yeah,
you know, I think some ofit is so I you know,
Scott and those guys have to dealwith, you know, like the sadness
that they have to deal with constantly, or you know, even being children's
home, animal shelter, all thesedifferent places. It's like, that's the

(01:09:57):
hard part about helping rights. Youhave to look at the dark sides of
things, you know. But it'sthe dark sides of things that actually push
you towards change and missions. Right, knowing these things exist in the world.
I forgot to mention Scott Scott damnNear has cured child trafficking in Cambodia.
Wow, that's he's done over there. It's it's incredible, you know,

(01:10:20):
absolutely incredible. Here's this man onthe other side of the world,
putting kids through school, stopping sextrafficking, which is one of the most
awful things that we can think of. World horrible. Yeah. So you
know, like if if any likeI would be over there in a second,
stand in front of Scott, youknow, you know, like we
need to protect him. You know, he's doing he's doing he's doing the

(01:10:41):
world's work. Right. We hadten more of him, Oh man,
the world would be better. Yeah, he does, you know. Honestly,
that's one of my biggest goals withthis is to get him, you
know, like whatever I gotta do, you know, like I'm gonna be
like and so I try to mentionhim on everything I'm on these days.
I try to. And I wastalking about him before this was even a
thing years ago. You know,It's like, so, I mean,

(01:11:04):
I I'm talking to him. Ijust it's hard to find the time about
spending more time over there with him. I would love to do that.
They were actually teasing me about teachinga little biochemistry, you know. So
we actually one of the things wedo when we're there too is we teach
them how to use their social mediastuff better so they can monetize their own

(01:11:25):
platform. Very good, and whatpeople, oh, it's so important this
this point. What people don't realizethese days is you don't have to travel
across the world and volunteer. Youdon't even have to give Scott's charity money.
All you have to do is watchtheir YouTube channel. That's it.
Spend some time with it on YouTube. If somebody gets millions of hits,
guess what, that's a lot ofmoney. So they have a YouTube channel,

(01:11:49):
yes, but they're not using itlike we're coaching them on how to
use it better. Okay, yeah, so I need some URLs from you.
Yeah, before I forget right,I need the url for Scott's YouTube
channel. Yeah. As soon asthere's anything public that's that's available on the

(01:12:12):
video about Scott, I need that. Yeah. And then as soon as
you're ready to get your book out, I need that. And then you're
a couple of years okay, wellyou know, and and then the company
that you're that you're about to launchwhenever that goes live because I want to
put all that in the show notes. Oh thank you. Yeah, no,

(01:12:33):
I appreciate it. Yeah yeah,yeah, because Glad Glave's MVP will
hopefully be ready in the next coupleof months. We got so much going
on. We just picked up theproduction studio, started a consulting firm because
we already had a couple bigger clientsthat we were helping. That also allows
us to We're going to start doingmore and more free seminars around small business.

(01:12:54):
So that kind of allows a lotof that stuff like how to use
social media and small business, howto start a business, like the top
ten things that I see that businessowners could like change in their business to
like save it, you know,like that sort of stuff. They're gonna
start working on a lot. Soyeah, no, I really appreciate it.
Another thing I just dropped into myhead. We'll have to do emails
after this. There is a meetupgroup called Scrappy Startup. Okay, that's

(01:13:18):
pretty big there there, I wantto say, thirty thousand members now they're
global. Yeah, it's it's allabout people starting businesses. Oh awesome.
I think the stuff that you're talkingabout would be awesome. For that audience.
Yeah, because there's there's meet upshere that are local, and I
hear regularly people having really baseline kindsof questions about starting a business that you,

(01:13:45):
I'm sure know exactly how to answer, you know. And that's the
thing that I you know, like, when you read my book, you're
like, I wish I would havehad this as a starting out business owner,
and I do too, because it'sjust like that was the scary part
for me. It's like I didn'tknow all that stuff. I just needed
to And so my book only goalreally I try to make it entertaining with
all the stories of everything I didwrong, you know. So that's the

(01:14:06):
entertaining aspect, so you'll read itbecause I've tried to write it for the
seventeen year old me. But reallywhat's important just see the high view,
right, That's all I would haveneeded. These are the steps. That's
it. You don't even have totell me how to do the steps,
you know, just tell me aboutthe steps and maybe give me a couple
hints on how you screwed it up, you know, and so I don't
screw it up. So so that'sthat's the hope. It's like you spend

(01:14:28):
less time worrying about these small thingsand you can really focus on the business,
right. Yeah, No, it'ssuper cool. Okay, this has
been awesome. You're a busy guy, and I want to be able to
get you on the podcast again inthe future. So I need to stop.
So you don't say, Bill,I'm never doing that again. We
got no any Bill. I appreciateyou more than you know, like,

(01:14:53):
I'm glad to do yeah, yeah, yeah, and I'm glad that we
were able to make this work evenwith your phone. Yes, yeah,
okay, whatever. Well, inthe audio version of this, no one
will know yeah, you know theaudio podcast. Nobody knows that the video
is uh, you know the challengeswe at the beginning. So it's all
good. This has been super cool. I really appreciate all the work you're

(01:15:15):
doing and we will we will definitelydo this again. Yeah, thank you
so much. Super cool. Hereanytime I can help. Yeah, good
day, you too, a greatone. Thanks for I'll see like,
yeah, yeah, that was awesome.