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October 8, 2025 16 mins
In this episode of Ideas That Grow, Bryan Gibson, Farmers Weekly managing editor, talks to Richard Green, farmer, director and 2025 Value Chain Innovation Programme alum. 

Richard discusses his background and his Value Chain Innovation Programme experience, and offers keen insight into why understanding value chains and value chain models is so important for anyone wanting to take advantage of the opportunities New Zealand Inc. and farming have to integrate our value chains and think globally.
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