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September 8, 2025 22 mins
Partiamo dall’Italia, con un bilancio dell’estate 2025 che mostra un Paese ancora attrattivo dall’estero ma con un mercato domestico in trasformazione. In Europa le agenzie turistiche parlano di Intelligenza Artificiale ma faticano a integrarla davvero, mentre in Thailandia una serie TV come The White Lotus diventa volano per il lusso e il posizionamento del Paese. Google continua la sua strategia invisibile, inserendo funzioni di viaggio nei prodotti che usiamo ogni giorno, e Trip.com promette viaggi prenotabili in tre sole mosse. Infine, esploriamo il mondo in fermento dei nuovi tool AI per viaggiatori: tra entusiasmo, limiti e la necessità di un tocco umano che dia autenticità alle esperienze.

🌍 Fonti e link utili

Pre-intro – Turismo in Italia Estate 2025Notizia 1 – AI nelle agenzie turistiche europeeNotizia 2 – White Lotus Effect in ThailandiaNotizia 3 – Google e i nuovi strumenti di viaggioNotizia 4 – Trip.com e il viaggio in tre domandeNotizia 5 – I nuovi strumenti AI per pianificare viaggi
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